November 2012

1 1 Monthly Performance Pack

November 2012

Ian Walker, Publicist, BBC iPlayer BBC Communications 0770 388 6273 | [email protected] 2 2 Monthly summary headlines – November 2012

• Over 200m requests for BBC iPlayer programmes in November, with 207m across TV and radio for the month. This continued the record broken in October 2012 • Second highest weekly request figure ever (46m) during week of 19th November, beaten only by the Opening Ceremony week of 30th July (51m) • +1% increase in TV requests to a new record of 167m requests, beating last month’s 165m. • Record requests on mobiles (+7%) with 30m requests. Together with tablets, handheld devices provided a quarter of overall requests (24%) • The new episodes of Young Apprentice featured heavily, with the first episode delivering 1.2m requests. • Other new series included The Secret of Crickley Hall and Some Girls, as well as the first episode of documentary series The Dark Charisma of Adolf Hitler. Science programmes were popular on iPlayer in November as well, with Dara O’Brien’s Science Club: Episode 1 (403K) and Space Dive (573K) doing particularly well. • While we are investigating this month’s top radio programmes for incomplete data, notable programmes this month included live coverage of the US Presidential Election, with 5 Live US Election Special and America Decides entering the top 20. We aim to publish revised data for radio in the next publicity pack.

Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users). • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. 3 3 Index

Page Content 4-7 Monthly BBC iPlayer requests by media type and device type 8 Notes about the data in this report 9 Monthly total requests 10 Average daily requests per month 11 Weekly requests – latest 6 months 12 Top TV programmes 13 Top radio programmes 14 TV and radio requests - live vs catch-up 15 Use of BBC iPlayer for TV by time of day 16 Use of BBC iPlayer for radio by time of day 17 Profile of BBC iPlayer users 18 Glossary 4 Total monthly BBC iPlayer requests across all platforms, 4 since 2009 (includes Virgin Media Cable)

November requests continued to pass the 200m mark set in the previous month, with 207m requests across

TV and radio. 213

Requests for TV programmes 207

199

196

191 192

190

187 187

185 185

178

175 167

Requests for radio programmes

162

160

159

157

155

153

148

145

141 141

139

130

123

120

119

118 165

117

116

114 114 114

150

167

107 151

142

145 146

138

143

139 140

134

130

125

87 87

122

127

85 122

115

120 113

117

76 76

114

108

109

108

87 91

86 87 86

62 61

52 51

48 49 49

46 46 46 46

44 44 45 45

40 40 40

37 36 37

33 33

32 33 32 32 32

30 31 31

29 30

28 27 28 28

27 26 26 26

25 25 25

Millions of requests Millions requests month per of

Jul Jul Jul Jul

Apr Jun Oct Apr Jun Oct Apr Jun Oct Apr Jun Oct

Feb Mar Dec Feb Mar Dec Feb Mar Dec Feb Mar

Aug Nov Aug Sep Nov Aug Sep Nov Aug Sep Nov

May May May May

Sept

Jan 09 Jan 10 Jan 11 Jan 12 Jan

Please refer to slide 6 for guide notes. 5 Requests for programmes by device type – TV and radio 5 (includes Virgin Media Cable)

Most devices and platforms delivered an increase in the volume of requests in October compared with September – most notably, requests from mobile devices which increased +7%. PC requests decreased -6% to be in line with figures in July (103m).

Number of requests (millions) % of requests

4% 5% 4% 4% 5% 5% 5% 5% 5% 5% 213 1% 1% 1% 6% 6% 6% 207 Unknown 1% 1% 1% 1% 2% 2% 1% 2% 2% 2% 196 199 191 192 190 12 15% 15% 15% 11% 185 187 185 187 4 11 15% 14% 15% 14% 13% 12% 13% 13% 14% 10 11 4 175 3 5% 3 3 9 11 167 3 28 Internet TV / 5% 5% 4% 5% 5% 2 2 3 9 3 29 5% 6% 6% 5% 6% 5% 5% 3 9 22 27 29 28 27 3 11 connected devices 28 28 28 26 9 10 3 21 10 9 11 8 9 10 21 TV platform 9 11 10 9 9 operators

58% 52% 52% 50% Games consoles 59% 59% 58% 59% 110 103 65% 62% 62% 57% 58% 113 104 113 112 120 116 118 106 109 103 96 Computers

21 10% 10% 21 8% 9% 17 18 Tablets 6% 6% 7% 8% 8% 12 5% 7% 12 13 13 13 14 4% 6% 7 10 11 14% 22 24 28 30 10% 9% 9% 11% 12% 13% 12 13 12 20 17 15 15 15 17 6% 7% 6% 8% 8% 9%

Mobile devices

Jul

Apr Jun

Oct

Feb Mar

Dec Sep

Nov Aug Nov

Nov Aug

May May

TOTAL Nov

Jan Jan 12 Jan Jan 12

We are investigating the drop in radio requests from PCs in November

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. The increase in mobile requests in February 2012 was due to a measurement problem fix, and TV stats for computers have been modelled over 24 October to 27 November 2011, since technical problems caused over-counting. 6 Requests for programmes across BBC iPlayer by device type –6 TV only (including Virgin Media Cable)

Following the increase in October, requests to iPlayer for TV grew another +1% month-on-month to hit a record 167m requests. (Please note that the step-change in mobile/tablet requests in February was partly due to a measurement problem being fixed.)

Number of requests (millions) % of requests Unknown 165 167 1% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 151 150 4 4 145 146 20% 17% 16% 15% 143 142 20% 20% 19% 19% 20% 19% 18% 17% 17% 139 140 138 3 Internet TV / 3 2 3 28 29 2 2 2 3 130 connected devices 7% 6% 3 125 22 6% 7% 7% 6% 6% 27 6% 6% 6% 7% 8% 7% 28 29 28 27 3 11 10 28 28 26 2 21 10 TV platform 21 11 9 9 9 10 operators 8 11 10 9 9 Games consoles 54% 48% 48% 80 54% 54% 47% 79 55% 55% 52% 54% 81 70 62% 59% 58% 80 78 71 86 84 85 74 74 67 Computers

11% 11% 12% 19 20 10% 15 17 Tablets 10% 10% 7% 8% 8% 9% 11 11 12 12 12 13 6% 7% 9 11 4% 14% 14% 14% 6 19 21 23 24 10% 9% 9% 9% 10% 11% 12% 10 15 13 13 13 13 14 7% 7% 6%

9 9 Mobile devices

Jul

Apr Jun

Oct

Feb Mar

Dec Sep

Apr Jun

Nov Aug Nov

Oct

May

Feb Mar

Dec Sep

Nov Aug Nov

May TOTAL

Jan Jan 12 Jan Jan 12

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. The increase in mobile requests in February 2012 was due to a measurement problem fix, and TV stats for computers have been modelled over 24 October to 27 November 2011, since technical problems caused over-counting. 7 Requests for programmes across BBC iPlayer by device type –7 radio only

November requests for radio content decreased over the month to 40m – more in line with figures seen in June 2012. As with overall requests, the decline was predominantly seen amongst PCs. We are currently investigating this drop and will publish revised data next month.

Number of requests (millions) % of requests

50 48 49 49 Unknown 46 46 46 46 16% 45 45 19% 17% 17% 18% 20% 19% 20% 20% 44 21% 21% 22% 24% 42 10 9 10 11 40 Internet TV / connected 9 8 9 devices 9 10 TV platform operators

Games consoles 71% 58% 76% 71% 73% 71% 72% 70% 69% 64% 34 34 31 72% 71% 70% 35 34 33 35 31 32 32 32 29 23 Computers

2 Tablets 4% 2 2% 2% 2% 4% 1 1 1 2 1% 2% 1 1 1 1 1 1 1 2% 3% 3% 3% 3% 14% 4 4 3 5 5 10% 9% 2% 10% 3 3 3 2 3 3 3 3 6% 7% 7% 5% 5% 6% 6% 7% 7%

Mobile devices

Jul

Oct

Jun

Apr

Feb

Jul

Mar

Dec

Sep

Aug

Nov Nov

May

Apr Jun

Oct

Feb Mar

Dec Sep

Nov Aug Nov May

Jan-12 TOTAL Jan Jan 12

We are investigating the drop in radio requests from PCs in November

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. Unknown devices are mostly due to online radio services such as the TuneIn radio app, which we are currently unable to classify accurately by device. The increase in mobile requests in February 2012 was due to a measurement problem fix, and TV stats for computers have been modelled over 24 October to 27 November 2011, since technical problems caused over-counting. In March 2012, a measurement problem meant iOS live streams are not being counted; this could explain the drop in mobile requests in March. 8 8 Notes for figures in this report

• Virgin Media cable data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computers / mobile devices / games consoles, connected TVs, etc. These notes apply to all the data in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19. • Across 24 October to 27 November 2011, BBC iPlayer stats measurement was inadvertently affected during work undertaken to improve the BBC iPlayer PC service performance. Daily, weekly and monthly totals and averages have been corrected here. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months. • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology. • Please quote the source of these figures as “BBC iStats”. • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions. • All data is for the UK only and excludes listening outside the UK. • This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself. • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station. • This month we are investigating radio data, as it appears incomplete. The numbers below are on a par with previous month, but we are aware that some data – for example Radio 1 – is lower than usual. We will publish revised data in the next publicity pack.

9 Monthly BBC iPlayer online requests

Excluding the Virgin Media cable service (for which data arrives later in the month), BBC iPlayer requests continued the autumn high with 186m requests.

Radio Requests

194

186 180

TV Requests 180

169

168

167

164 163

160

153

151

136

134

46 48

133

132 44

131

130 130

125

121

118

115

110

38 37

104

101

101 100 40

95 32

32 34 28

71 71 27

63 29

146

145

135

130

123

122

26 26 120 120

47 118 118

115 115

109 109

24 25 97

101 96

18 91 90

84 85

16 77

69 70

68 68

45 44

36 37 37

Monthly Requests (millions) . Monthly (millions) Requests

Jul Jul Jul Jul

Jun Oct Jun Oct Jun Oct Jun Oct

Feb Mar Apr Feb Mar Apr Feb Mar Apr Feb Mar Apr

Dec Dec Dec

May Sep Nov May Sep Nov May Sep Nov May Sep Nov

Aug Aug Aug Aug

Jan 09 Jan 10 Jan 11 Jan 12 Jan

Please refer to slide 8 for guide notes. 10 Average daily BBC iPlayer online requests

Average daily request numbers remained stable at at 6.2 million programmes per day in November 2012. For

TV requests, the average daily number rose by +4% to a record 4.9. 6.2

Radio Requests 6.2

6.0

5.8 5.8

5.4

5.4 5.4

TV Requests 5.4

5.2

5.1 1.4

1.6

5.0

1.7

5.0

1.5

1.6

4.5

4.4

4.3

4.3 1.5

1.5

1.6

4.2 1.6

4.2

1.4

1.5

3.9 3.9 1.4

3.9

1.4

3.7

3.5 3.5 1.1

3.5

1.1

1.2

3.3

1.2 1.2

1.3

3.2

1.2

1.3

3.2

3.1

1.0

3.0 1.1

1.1

3.0

1.0

2.7

1.1

1.0

2.4

1.0

1.1 0.9

2.3 1.0

0.9

2.2

0.9

1.0

2.1

2.0 2.0 4.9

2.0

4.7

1.9

0.9 4.4 4.4

4.2

1.7

3.9

0.9 3.9

3.8

0.8 3.7

0.8 3.6 3.6

3.4

0.8 3.3

3.3

0.8 0.8

0.7 0.9 3.2

3.1

3.0 3.0

2.9

0.6 2.9

2.8

2.7

2.5

2.5 2.4

2.3

2.2 2.2 2.2

2.2

2.1

2.0

1.7

1.5

1.4

1.3 1.3

1.2 1.2

1.2

1.1

Average Daily Requests (millions)RequestsDaily . Average

Jul Jul Jul Jul

Apr Jun Apr Jun Apr Jun Apr Jun

Oct Oct Oct Oct

Feb Feb Feb Feb

Mar Aug Sep Dec Mar Aug Sep Dec Mar Aug Sep Dec Mar Aug Sep

Nov Nov Nov Nov

May May May May

Jan09 Jan10 Jan11 Jan12

Please refer to slide 8 for guide notes. 11 Weekly BBC iPlayer online requests – latest 6 months

Weekly requests remained high in November at between 43 and 46m a week. TV requests remained stable for most of the month, but hit 36m in the week commencing 19th November – the second highest ever after the Opening Ceremony week of 30th July.

Radio Requests

TV Requests

51 46 44 44 45 44 10 43 43 43 43 43 43 43 43 39 39 40 10 36 36 36 9 34 10 12 12 9 9 9 10 32 13 12 12 12 10 10 11 10 11 10 11 10

41 34 34 35 34 36 31 31 32 32 33 33 33 29 29 28 31 26 26 25

22 23

Weekly Requests (millions)RequestsWeekly .

'02 Jul

09 12 Jul 16 12 Jul 23 12 Jul 30 12 Jul

01 Oct 12 08 Oct 12 15 Oct 12 22 Oct 12 29 Oct 12

03 Sep 12 10 Sep 12 17 Sep 12 24 Sep 12 05 Nov 12 12 Nov 12 19 Nov 12 26 Nov 12

06 Aug 12 13 Aug 12 20 Aug 12 27 Aug 12

Please refer to slide 8 for guide notes. 12 12 BBC iPlayer - top 20 TV episodes, November 2012

The start of several new series was reflected in the Top 20 this month. Young Apprentice featured heavily, with the first episode delivering 1.2m requests. Other new series included The Secret of Crickley Hall and Some Girls, as well as the first episode of documentary series The Dark Charisma of Adolf Hitler.

BBC iPlayer Top 20 TV episodes – All Total requests BBC iPlayer Top 20 TV episodes – Total requests per Ep. most requested episode per series per Ep.

Young Apprentice Series 3 Rags to Riches Episode 1 1,168,000 Young Apprentice Series 3 Rags to Riches Episode 1 1,168,000 Young Apprentice Series 3 Cookery Book Episode 2 971,000 Russell Howard's Good News Series 7 Episode 6 936,000 Russell Howard's Good News Series 7 Episode 6 936,000 Merlin Series 5 The Disir Episode 5 799,000 Russell Howard's Good News Series 7 Episode 7 907,000 The Secret of Crickley Hall Episode 1 789,000 Young Apprentice Series 3 Theatre Props Episode 3 878,000 Some Girls Episode 1 695,000 Merlin Series 5 The Disir Episode 5 799,000 EastEnders 23/11/12 683,000 The Secret of Crickley Hall Episode 1 789,000 Hunted Ambassadors Episode 5 653,000 Russell Howard's Good News Series 7 Episode 9 753,000 The Dark Charisma of Adolf Hitler Episode 1 638,000 Young Apprentice Series 3 Afternoon Tea Episode 4 750,000 Space Dive 04/11/12 573,000 Merlin Series 5 The Dark Tower Episode 6 724,000 Have I Got News for You Series 44 Episode 5 571,000 Some Girls Episode 1 695,000 The Paradise Series 1 Episode 8 542,000 EastEnders 23/11/12 683,000 Strictly Come Dancing Series 10 Week 6 Episode 12 527,000 EastEnders 15/11/12 668,000 Never Mind the Buzzcocks Series 26 Episode 7 521,000 Top Gear 50 Years of Bond Cars: A Top Gear Special EastEnders 01/11/12 663,000 516,000 29/10/2012 Merlin Series 5 A Lesson in Vengeance Episode 7 662,000 Supersized Earth A Place to Live Episode 1 484,000 Hunted Ambassadors Episode 5 653,000 Live at the Apollo Series 8 Episode 1 473,000 EastEnders 06/11/12 642,000 Brazil with Michael Palin Into Amazonia Episode 2 422,000 EastEnders 02/11/12 638,000 Dara O Briain's Science Club Episode 1 403,000 The Dark Charisma of Adolf Hitler Episode 1 638,000 Miranda Series 2 The Perfect Christmas Episode 6 401,000 EastEnders 09/11/12 633,000 Dragons' Den Series 10 Episode 9 395,000

Please refer to slide 8 for guide notes. 13 13 BBC iPlayer - top 20 radio episodes, November 2012

This month we are investigating radio data, as it appears incomplete. The numbers below are on a par with previous month, but we are aware that some data – for example Radio 1 – is lower than usual. Of note this month is the US election coverage, with 5 Live US Election Special and America Decides entering the top 20.

We will publish revised data in the next publicity pack.

BBC iPlayer Top 20 radio episodes – All Total requests BBC iPlayer Top 20 radio episodes – Total requests per Ep. most requested episode per series per Ep.

Shelagh Fogarty 06/11/12 194,000 Shelagh Fogarty 06/11/12 194,000 I'm Sorry I Haven't A Clue Series 58 Episode 1 175,000 I'm Sorry I Haven't A Clue Series 58 Episode 1 175,000 I'm Sorry I Haven't A Clue Series 58 Episode 2 145,000 Richard Bacon 06/11/12 131,000 Richard Bacon 06/11/12 131,000 5 live US Election special 2012 06/11/12 119,000 5 live US Election special 2012 06/11/12 119,000 The News Quiz Series 78 Episode 9 113,000 The News Quiz Series 78 Episode 9 113,000 The Now Show Series 38 Episode 1 106,000 The Now Show Series 38 Episode 1 106,000 Weekend Breakfast Radio 5 Live 03/11/12 106,000 Weekend Breakfast Radio 5 Live 03/11/12 106,000 5 live Sport 5 live Rugby England v South Africa 87,000 Weekend Breakfast Radio 5 Live 17/11/12 105,000 America Decides 07/11/12 78,000 The Now Show Series 38 Episode 2 97,000 Test Match Special 24/11/12 74,000 5 live Sport 5 live Rugby England v South Africa 87,000 Classic Serial Rebus: The Black Book Episode 1 68,000 The Now Show Series 38 Episode 3 87,000 The Danny Baker Show Danny with Rhod Gilbert 59,000 Shelagh Fogarty 28/11/12 82,000 The Man Who Went Up in Smoke Episode 2 59,000 I'm Sorry I Haven't A Clue Series 58 Episode 3 80,000 5 live Breakfast 07/11/12 55,000 America Decides 07/11/12 78,000 The Infinite Monkey Cage Series 7 Space Episode 1 53,000 Test Match Special 24/11/12 74,000 News Quiz Extra Series 5 05/11/2012 Episode 9 53,000 Weekend Breakfast Radio 5 Live 24/11/12 73,000 Double Take 11/11/12 50,000 Classic Serial Rebus: The Black Book Episode 1 68,000 5 live Drive 06/11/12 49,000 Test Match Special 25/11/12 66,000 The Radio 1 Breakfast Show with Nick Grimshaw 47,000 The Danny Baker Show Danny with Rhod Gilbert 59,000 Selection of BBC World Service Programmes 47,000

Please refer to slide 8 for guide notes. 14 TV and radio requests – live vs catch-up online requests

The proportion of live requests for TV saw a slight increase in November to 15%, but remained fairly stable with October. As usual, three quarters of radio requests were for live content (73%).

% requests for TV programmes % requests for radio programmes

13 13 13

14 14 14 14 14 14

15 15

74 74

75 75

76 76 76 76 76 76 76 76

87 87 87

86 86 86 86 86 86

26 26

25 25

24 24 24 24 24 24 24 24

Jul

Apr Oct

Jun

Mar

Feb

Nov Dec Nov

Aug Sep

Jul

May

Jun

Apr

Oct

Nov Nov

Feb Aug

Dec Mar Sep

May

Jan 12 Jan Jan Jan 12 On-demand Simulcast Simulcast On-demand

Please refer to slide 8 for guide notes. 15 BBC iPlayer – use for TV online by time of day, Nov 2012

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the

pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

TV peak – 27.4 million

TV viewers Internet peak – 28.4 million BBC iPlayer peak – 443,000 BBC iPlayer TV requests

Internet users (any website)

Note: each each line very Note: scale has different a (see peaks)

06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources – TV from BARB November 2012, internet from Nielsen March 2012, BBC iPlayer from BBC iStats November 2012 - see footnotes on final page for more Please refer to slide 8 for guide notes. detail

16 BBC iPlayer – use for radio online by time of day, Oct 2012

The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in- between the pattern of radio listening and internet use, with proportionally more listening in daytime and

evening compared with the traditional linear breakfast peak.

BBC iPlayer peak – 111,000 Radio peak – 14.0 million Radio listeners Internet peak – 28.4 million BBC iPlayer requests for radio Internet users (any

website)

Note: each each line very Note: scale has different a (see peaks)

06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

We are investigating the drop in radio requests from PCs in November, therefore we are presenting October 2012 data here.

Sources – radio from RAJAR Q3 2012, internet from Nielsen March 2012, Please refer to slide 8 for guide notes. BBC iPlayer from BBC iStats October 2012 - see footnotes on final page for more detail 17 BBC iPlayer use by demographic

The profile of users of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The gender profile returned to a more typical split in Q3 2012, and similarly the percentage of users 55+ also decreased

slightly this quarter to a more typical level.

17 17 17

18 18

19 19 19

20 20 20

22 22 22

41 41

43 43 43 43 43

47 47

48 48

49 49

42 43

40 38

40 55+

44 37 40

40 40

41 41

41 40 39 40 Women 39 35-54

Men 70

63 16-34

59 59

57 57 57 57 57

53 53

52 52

51 51

43 43 43

42 42 42

41 41

40 40

39 39 39 39

38 38 38

Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 08 09 10 11 12 08 09 10 11 12 12

22 25 55+ 35 35 Women 48 50 51 51

39 35-54 32 34 34

Men 52 50 49 49 16-34 39 29 31 31

Users of Home All TV All radio Users of BBC Home All TV viewers All radio BBC iPlayer broadband viewers listeners iPlayer broadband listeners users users

Please refer to slide 8 for guide notes. User profiles - TV from BARB (Q2 12), radio from RAJAR (Q2 12), broadband from BARB (Q2 12) 18 18 Glossary

• Stream – click to play instantly.

• Download – save to your computer to play later. We cannot report on playback of downloads due to technical and data privacy restrictions.

• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.

• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available on BBC iPlayer.

• Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on traditional TV / radio stations.

Extra footnotes for slides 23-24 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV • Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations • BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on- demand, UK only • Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals

Please note: In order to exclude Olympic Sport data from iPlayer stats we have had to temporarily exclude requests for the BBC News Channel content which were made from the BBC News website, for the weeks of 23 and 30 July. After the Olympics we will revert back to usual reporting.