Business Challenge General customer pic here, actual dpi 300, effective dpi 300 Competition is fierce in the saturated Customer pic here, or greater at 100% food and drinks industry. To challenge box is 40x40mm global giants and established brands, at x221 y35 mm, Trung Nguyên Legend Corp. looks to innovate actual dpi 300, and respond fast to market developments. effective dpi 300 or greater at 100% Transformation Trung Nguyên Legend Corp. transformed business agility and scalability, working with IBM and local partner Digi-InfoFabrica Nguyễn Thanh Đam, to migrate its mission-critical SAP® ERP Director, Information ™ applications to the IBM® Cloud . Technology Division, Trung Nguyên Legend Corp.

Business benefits: “With support from IBM and Trung Nguyên Legend Corp. SAP, we know we have what 43% Brews up the perfect plan to it takes to become a global lower TCO over 5 years brand.” support business expansion Nguyễn Thanh Đạm, Director, Information Technology Division, Trung Nguyên Legend

30x Corp. faster performance for mission-critical SAP The leading Vietnamese coffee brand, Trung Nguyên Legend Corp. produces, applications processes and sells its coffee products in more than 80 countries and territories. Its products include G7, the #1 in and a beloved brand all over the world, Trung Nguyên Legend café sua đá (iced coffee with milk), Special Edition, Classic and the first and only oxygen-tight, biodegradable coffee capsules in the world. The Group also operates more than 10,000 coffee shops in Vietnam. Boosts Headquartered in , Trung Nguyên Legend Corp. employs over business agility, facilitating 5,000 people. expansion into new markets Share this Reaching boiling point

Vietnam is one of the world’s largest coffee producers, exporting 1.8 million “The move to Managed SAP tons of green beans a year. From its Applications represents a humble origins in the country’s Dak Lak Province, Trung Nguyên Legend Corp. has massive shift in the way we grown to become Vietnam’s number-one operate, making us a leaner, coffee brand. Its products are sold in more agile, digital-driven 80 countries and territories worldwide, including , US, UK, , company.” Korea, , Russia, France, and Dubai. Nguyễn Thanh Đạm But Trung Nguyên Legend Corp. has Director, Information Technology an unquenchable thirst for further Division, Trung Nguyên Legend Corp. growth, even though the sector is heavily saturated, and competition from multinational corporations is fierce. To challenge established global brands, Trung Nguyên Legend Corp. wanted Trung Nguyên Legend Corp. felt that IBM to modernize its business processes were the safest pair of hands and knew and systems to increase agility, foster that it could trust IBM to support its most innovation and support growth. critical business applications. As part of its modernization drive, Trung Nguyên Operational flexibility was a key concern Legend Corp. took the opportunity to for Trung Nguyên Legend Corp. The But Trung Nguyên Legend Corp’s existing Managed SAP Applications ticked all the migrate its SAP ERP applications to Group recognized that it must be able to IT set-up was threatening to hold it back. boxes in terms of availability, performance the SAP HANA® database to increase respond rapidly to new market conditions, The Group looked to move away from a and security. Most important, however, performance and power faster analytics. regulations and priorities. rigid on-premises infrastructure to a much was the fact that IBM offered fully The Group relied on support from IBM more flexible cloud model. managed services. Trung Nguyên Legend and local SAP partner Digi-InfoFabrica Previously, Trung Nguyên Legend Corp. wanted to reduce the burden on its to support its migration to the SAP Corp. ran its mission-critical SAP ERP IT team so that they could focus their time HANA platform, before moving the entire applications—covering production, supply Energizing IT and efforts on the business, so Managed SAP landscape from its on-premises chain, distribution, sales, finance and SAP Applications was the ideal solution. environment to the IBM Cloud. more—using on-premises infrastructure. After establishing that cloud computing was the right way forward, Trung Nguyên As well as hosting Trung Nguyên Legend The migration to the cloud went very Trung Nguyên Legend Corp. wants to Legend Corp. sent out a request for Corp’s SAP applications in its smoothly. Trung Nguyên Legend Corp. share Vietnam’s unique coffee culture with proposal and considered offerings from data center, IBM also takes care of the found the support from the IBM team the rest of the world. The Group’s goal is to several cloud vendors. After an extensive day-to-day application management to be excellent, which helped the Group become a truly global coffee brand to rival evaluation period, the Group selected IBM and maintenance. IBM’s long-standing to complete the project on time and the leading players in the industry. Services for Managed SAP Applications. partnership with SAP and deep on-budget. expertise in working with SAP solutions was therefore a key deciding factor for Trung Nguyên Legend Corp.

2 30x faster performance for mission-critical SAP applications

Giving performance a caffeine boost The beauty of Managed SAP Applications Trung Nguyên Legend Corp. has received With business processes now running is that Trung Nguyên Legend Corp. no very positive feedback from employees Benefits in detail in the cloud, Trung Nguyên Legend longer needs to think about infrastructure since it moved to Managed SAP Corp. has unlocked the operational at all. IBM takes care of everything. Not Applications. The dramatic performance • 43% lower TCO over 5 years flexibility it needs to support its ambitious only does this save a great deal of time improvement has significantly reduced expansion plans. and effort, it has also significantly reduced loading times and gives employees much • 30x faster performance for costs as the Group no longer needs to faster access to the information they need mission-critical SAP applications With Managed SAP Applications, buy and maintain hardware. Trung Nguyên to get on with their work. Trung Nguyên Legend Corp. can Legend Corp. estimates that, over a • Boosts business agility, facilitating scale capacity up and down whenever five-year period, it will reduce the total Crucially, the move from on-premises IT to expansion into new markets required—enabling the Group to enter cost of ownership by 43 percent. Managed SAP Applications is a major step new markets, meet business demands in Trung Nguyên Legend Corp’s journey and adapt to constantly changing market Since moving to SAP HANA on Managed to becoming a lean, agile, digitally-driven Key components conditions with ease. If Trung Nguyên SAP Applications, Trung Nguyên Legend enterprise and one of the world’s leading Legend Corp. needs to scale its SAP ERP Corp. has also seen a huge boost in coffee brands. Applications: SAP® ERP, SAP HANA® landscape, IBM will help them do this performance. SAP applications are now quickly and conveniently. running up to 30 times faster than they Services: IBM® Services for Managed did before and reports are available much SAP Applications faster too, enabling employees to work more productively. IBM Business Partner: Digi-InfoFabrica

3 Supported by IBM and SAP, Trung Nguyên Legend Corp. is already looking at augmenting its SAP landscape with big data analytics, artificial intelligence and blockchain technologies to support innovative new e-commerce and omni-channel marketing efforts.

With Managed SAP Applications, the sky’s the limit for Trung Nguyên Legend Corp. Supported by IBM and SAP, the Group is very confident that it can make its global expansion goals a reality.

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