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02 UDAIPUR | MONDAY, MAY 31, 2021 Business & Entertainment

Khwaja Ahmad Abbas: A Crusador of Freedom of AYUSH Committee, PHD Chamber organized Expression (7 June 1914 – 1 June 1987), was a webinar on “Testing Protocols & Stability an Indian film director, screenwriter, novelist, and a journal - ist in the Urdu, Hindi and English languages. He won four National Film Awards in India.At the international level his Studies of AYUSH Products” films won the Palme d'Or (Grand Prize) at the Cannes Film Festival and the Crystal Globe at the Karlovy Vary International New Delhi: Mr. Pradeep Multani, Sr. Vice tion about general guidelines for drug devel - requirements and guidelines. Dr. Arora talked Film Festival. As a director and screenwriter, Khwaja Ahmad President, PHD Chamber mentioned about opment of Ayurvedic Formulations by CCRAS about test parameters, acceptance criteria, test Abbas is considered one of the pioneers of Indian parallel or growing awareness of health care and said that Ministry of AYUSH, Govt. of India. He also talked storage conditions and sample management neo-realistic cinema, and as a screenwriter he is also known people are moving towards Herbal products. about Drugs & Cosmetic Act and directions about about any product. for writing Raj Kapoor's best films. He also highlighted that present volume of pro - which area is applicable for exports by the Mr. J P Sinha, Vice President, Analytical As a director, he made Hindustani films. tocol for testing of Ayurveda, Siddha and Unani Government. Division, Multani Pharmaceuticals Ltd explained (1946), produced by Indian People’s Theatre Association (IPTA) product contains various parameters for dif - Dr. Goyal mentioned that NABL is working about testing protocol for AYUSH Products and was about the famine of Bengal 1943. It was one of Indian ferent categories of single and compound for - to bring all Drug and AYUSH product Testing Botanical parameters which plays an impor - cinema's first social-realist films, and opened up the over - mulations, limits for heavy metals, microbial Laboratories under Accreditations as per ISO. tance role in testing of any product. Mr. Sinha seas market for Indian films in the Soviet Union. Pardesi (1957) load, pesticide residue and methods for deter - He also mentioned about recent development also mentioned about Multani Pharmaceuticals was nominated for the Palme d'Or at the Cannes Film Festival. mination of these safety and quality parame - & initiatives taken by NABL in digitalization of Limited support in Analytical research to gov - Shehar Aur Sapna (1963) won the National Film Award for ters. in the context of herbal drug development, but the portal and creating an online e-learning por - ernment & private sectors in most viable ways. Best Feature Film, while (1969) and Do Boond Mr. Multani also talked about benefits of the adoption of international standards can only tal called QUEST. They also provide training to needy personnel Pani (1972) both won the National Film Awards for Best Feature stability testing including concern for wellbe - be achieved by sharing national experiences Mr. Jitender Sodhi, Co- Chair, AYUSH on a very Nominal fee with an aim to enhance Film on National Integration. ing of the patient and manufacturer by ensur - and information. Committee, PHDCCI & Managing Director, their skills. As a screenwriter, he ing the product quality, which helps in selec - Dr. J.L.N Sastry, CEO, National Medicinal AYUSH Herbs Pvt Ltd mentioned that growing Dr. Arvind Tripathi, Manager, Quality Control, wrote a number of neo-real - tion of adequate formulations, excipients and Plants Board, Ministry of AYUSH, Govt. of India demand and global acceptance of herbal med - Hamdard Laboratories India explained that istic films, such as Dharti Ke container closure systems for a product. It also in his remarks talked about various provisions icines has dramatically changed the dynamics Stability varies and completely depends on var - Editorial Lal (which he directed), helps to determine that no variation occurred related to labeling and packaging of ASU prod - of this industry and the need for herbal test - ious factors like nature and ingredients, pack - (1946) which in the formulation or the manufacturing process ucts. Dr. Sastry also shared various rules, acts ing. He said there’s a huge demand for herbal aging and storage conditions of any product. won the Palme d'Or at the first Cannes Film Festival, Naya that can adversely affect the stability of the prod - and guidelines, which need Industry needs to testing nowadays. Most of the herbal medicines He also mentioned about importance of test Sansar (1941), (1956), and Saat Hindustani (which uct. comply with. He further explained different cat - contain multiple active agents. Due to the com - parameters, which are widely used in testing. he also directed). He is also known for writing the best of Raj Mr. Arvind Varchaswi, Chair, AYUSH egories of materials used for testing of any fin - plex nature of herbal formulations, it becomes Mr. Vivek Seigell, Assistant Secretary Kapoor's films, including the Palme d'Or nominated Committee, PHD Chamber mentioned about ished goods and requirements of pharma - very difficult to apply standard quality control General, PHD Chamber gave a formal vote of (1951), as well as (1955), (1970), traditional or alternative medicines, which are copoeia. He mentioned that Shelf life studies parameters. thanks to all eminent panellist for sparing their Bobby (1973) and Henna (1991). widely used in the prevention, diagnosis and and date of expiry have been made mandato - Mr. Sodhi said the purpose of stability test - time and sharing insights about the topic. He His column ‘Last Page’ published in The Blitz weekly is treatment of an extensive range of ailments. ry for the licensing of ASU drugs. The design ing is to provide evidence on how the quality also thanked all the sponsors and associated one of the longest-running columns in the history of Indian He said the stability of finished herbal products of the stability testing program should take into of a drug substance or drug product varies with media partners for their support. The webinar journalism. The column began in 1935, in The Bombay can be determined by testing for properties sus - account the intended market and the climate time under the influence of variety of environ - was also attended by over 200 delegates. Chronicle, and moved to the Blitz after the Chronicle's clo - ceptible to storage conditions which include conditions of the area in which the drug prod - mental factors such as temperature, humidity, PHD Chamber of Commerce and Industry’s sure, where it continued until his death in 1987. He was award - physical properties like organoleptic charac - ucts will be used. Dr.Sastry also shared few light, and also to establish a re-test period for webinar was supported by Annual Sponsors ed the Padma Shri by the Government of India in 1969. teristics, physical condition, particle size, etc. guidelines and talked about normal storage con - drug substance or a shelf life for drug prod - namely DLF India; Multani Pharmaceuticals Ltd; Khwaja Ahmad Abbas was a journalist, playwright, writer He also talked about different stability testing ditions defined by World Health Organization ucts. JK Tyre & industries ltd; Marble City; Paramount and film producer. He produced a short film called A Tale of methods that are used in different countries as (WHO) related to testing protocols. Dr. Saurabh Arora, Executive Director, Cables ltd; SMC Investments and Advisors Four Cities, which depicted the contemporary realities of life herbal products are generally developed to meet Dr. Pankaj Goyal, Deputy Director, National Analytical Division, Arbro Pharmaceuticals Pvt Limited; Blossom Kochhar Aroma Magic; DCM in Bombay (present-day Mumbai), Calcutta (present-day national regulations. Global harmonization of Accreditation Board for Testing and Calibration Ltd shared a brief presentation about testing Shriram Industries Ltd; Radico Khaitan ltd; Kolkata), Delhi and Madras (present-day Chennai). The film stability testing has been recently emphasized Laboratories (NABL) shared a brief presenta - procedures of any product and its regulatory Timberworkz and Synergy Environics Ltd. contrasted the luxurious lives of the rich with the squalor of poverty. He sought a U certificate from the Censor Board for unrestricted public viewing. For granting a U certificate, the Censor Board’s Examining ASCI launches ASCI.Social platform Committee recommended a certificate that restricted public Udaipur: The Advertising tisements becomes critical. from more than 25 differ - that balance the interests of advanced technology solu - the hour considering the rapid viewing to an audience of adults. This decision was confirmed Standards Council of India The marketing landscape is entstakeholders over two consumer, influencers, agen - tions to keep track of adver - growth in branded communi - by the Revising Committee. On appeal, the Central Government (ASCI) today unveiled the final transforming, and influencer months,some of them includ - cies, advertisers and all other tisements that violate the ASCI cations to consumers via social recommended a U certificate if a scene set in the red-light guidelines for influencer adver - marketing has become main - ed industry associations like stakeholders. I urge everyone code. Along with the guidelines, media. district was removed. The scene suggestively portrayed immoral tising on digital media. The draft stream. Therefore, consumers IAMAI, IBHA, advertisers like to follow the ASCI Code and ASCI is aiming to develop an We have guidelines for tra - trafficking, prostitution, and economic exploitation by pimps. guidelines initially were issued have a right to know what con - PepsiCo, P&G, Nestle, HUL, the guidelines and be part of inclusive educational approach ditional media advertising but, The scene was considered unsuitable for children. in February and feedback from tent has been paid for by Tata, Star, we also received this change promising trans - to shape the narrative of influ - with the boom in influencer Abbas filed a writ petition before the Supreme Court, argu - all stakeholders – advertis - brands and the guidelines comments from voluntary con - parency and responsibility.” encer advertising. To achieve marketing, these are essen - ing that his right to freedom of expression was violated because, ers, agencies, influencers and intend to bring this trans - sumer organizations. Dolly One of the key questions raised this, ASCI is launching the tial. We got on board on ASCI’s firstly, prior-censorship itself cannot be tolerated in freedom consumers – was sought. To parency to influencer market - Singh, Vishnu Kaushal, was how ASCI would monitor ASCI.Social platform, a one- behest, lending our learnings of speech and expression, and secondly, if any censorship ensure a collaborative process ing. Since‘Influence equals Ayesha Billimoria, Aanam C, potential violations of these stop destination for all infor - from extensively working with is allowed, it must be on non-arbitrary grounds. He also asked and expert inputs, ASCI tied action’ is a reality now – con - Scherezade Shroff Talwar aka guidelines. For this, ASCI has mation related to the guide - social media influencers and for directions for a fixed time-limit for a decision of the Censor up with Big Bang Social, a lead - sumers today not only buy Sherry Shroff, Raghav Meattle, identified a French technolo - lines themselves. The digital understanding of brands to Board as well as an alternative appellate mechanism to ing marketplace for social sto - products and services Varun Duggirala and more. gy provider, Reech. Manisha platform will be interactive with the effort. I’m pleased with how approaching the Central Government; these were granted by rytelling, to get India’s leading endorsed by influencers, but ASCI took note of all feedback, Kapoor, Secretary dos and don'ts, FAQs, infor - comprehensive and practical the government and so were not discussed by the Supreme digital influencers’ views on they also buy into the brand concerns and suggestions General,ASCIsaid “The Reech mation related to the guide - the final guidelines are. Dolly Court. Chief Justice Hidayatullah delivered the Court’s opin - board. The guidelines will be stories they create. toarrive at the final guidelines Influence Cloudplatform uses lines etc. Over Singh, who is among India’s ion, on behalf of justices Shelat, Mitter, Vidyialingam and Ray. applicable to commercial mes - Thus, these guidelines . Subhash Kamath, Chairman, Artificial Intelligence to identi - time,ASCI.Social hopes to cre - leading digital influencers, said: Before the hearing commenced the film was specially sages or advertisements pub - safeguard the interests of con - ASCI, said: “We received an fy lack of disclosure on posts ate a community of social “The digital marketing space screened for the jury. The lawyers of both sides (including lished on or after June 14, sumers, influencers, marke - overwhelming positive ofa commercial nature on media influencers, consumers, is growing rapidly and so are the Attorney General) and the petitioner were also present. 2021. The guidelines make it teers, and the advertising engagement and feedback social media.Machinelearning advertisers, and talent man - its participants. This is the The case was then set down for hearing. The Solicitor General mandatory for influencers to industry. When the draft guide - from influencers and others for algorithmsand pattern search - agement agencies. right time to have a codified (who had not viewed the film) appeared at the hearing. The label the promotional content lines were shared, they the draft guidelines, as well as ing Regex (Regular Dhruv Chitgopekar, system of disclosure. I fully sup - Attorney General appeared but stated that Government had they post. As digital media sparked vigorous conversa - suggestions to finetune and Expression) maximize accu - Founding Partner, Collective port this move by ASCI decided to grant a 'U' certificate, to the film without the cuts consumption becomes the tions within the influencer com - clarify some points. After exten - racy. As part of ASCI’s increas - Artists Network and CEO of because it will result in view - previously ordered. norm, the distinction between munity and among other stake - sive discussions, we are now ing focus on digital content, we BigBang.Social said: “The ers having even greater trust In his columns also Abbas wrote boldly and clearly on all content and promotional adver - holders. We received feedback launching the final guidelines will continue to deploy guidelines were the need of in influencers like me.” issues. In one of his columns he wrote an open letter to Mahatma Gandhi requesting him to reconsider his opinion of the films to start receiving income in the future; forin - • Set up 20 Oxygen plants across initiative ‘JK CARES’, (Covid Assistance, Relief since his public opinion mattered a lot. He invited him to first ICICI Pru Guaranteed stance closer to their retirement. Customers various hospitals in India & Support)- a comprehensive Covid 19 relief watch the film and then make a statement. His columns after have the option to defer the start of theincome • Set up three, 100-bed Covid care declaration of Emergency by Ms. Gandhi have the same peo - Pension Plan voted package for the dependent family of deceased for a maximum period of 10 years. Longer the facilities ple’s concern which characterized his writings. Once he wrote employee across the organization. Product of the Year deferment, higher would be the income. • Create two Isolation centres favouring the cause of the Naxalites in one of his columns. Chairman, Shri Bharat Hari Singhania, Udaipur: ICICI Prudential Life Insurance ICICI Pru Guaranteed Pension Plan, is the • Provide medical equipment and supplies He wrote, “ Naxalites my brothers.” said “Safety and wellbeing of our employees has introduced an innovative retirement solu - Company’s flagship annuity productand offers to more than 200 hospitals across the coun - - Dr. H.S.Chandalia is of utmost importance for us. As part of our tion by combining two variants of its popular industry-first features such as the early return try value of “caring for people”, we have been ‘Guaranteed Pension Plan’, which offers a guar - of purchase price from the age of 76 years or For setting up Oxygen plants and Covid extremely mindful of the need to provide anteed return on investments. This solution on turning 80. It also includes others such as care medical facilities, the Bank will work with extended support to the families of our beloved provides customers with increasing regular Airlifted from Uttarakhand, return of purchase on death or upon being diag - the local administration to identify the hospi - employees, who have unfortunately lost their income that doubles after five years and triples nosed with specific critical illnesses or per - tals across India. lives. Mumbai man beats Covid after the 11th year, thereby shielding them manent disability due to an accident. Further, the Bank also plans to offer schol - In case of any casualty of any of our after 55 days in CIMS against the rising cost of living. In recognition arships under ECSS (Education Crisis employees, we will support the bereaved fam - Udaipur: Ahmedabad has emerged as a key healthcare of the innovative and industry-first features HDFC Bank To Set Up Scholarship Scheme) to students affected by ilies on three fronts – financial support for the destination in India, and for good reasons, as a senior citi - offered by the Company’s ‘Guaranteed Pension the pandemic and provide monthly rations to family by way of the continuance of salary, edu - zen from Mumbai and his family have discovered. Plan’, it has been voted by consumers as Medical Infrastructure close to 1.5 lakh individuals across villages. cation support for children, and medical insur - Mumbai resident Chandrakant Patel, 66, was on holiday ‘Product of the Year – Retirement and Pension “HDFC Bank believes that the community For Covid-19 Relief ance for the family. All these support systems in Nainital in mid-March along with his wife, son, and some Plans’ category. Product of the Year (POY) is and organisations need to come together to Udaipur : will be provided to the families for a number friends, when he suddenly took ill with high-grade fever, cough, the world's largest consumer-voted award for battle the pandemic,” said Ms.AshimaBhat, HDFC Bank, of years. and difficulty in breathing. He was admitted to a hospital near product innovation in their respective categories. Group Head - CSR, Business Finance and under Under this relief initiative, the aim is to pro - Haldwani on March 21, and a day later, he tested positive Mr. Amit Palta, Chief Distribution Officer, ICICI Strategy, Administration, and Infrastructure, Prudential Life Insurance, said, "We are delight - Parivartan, vide support to the affected families, in case for Covid-19. Patel was admitted to the hospital for 12 days, announced a HDFC Bank. but there was no improvement in his condition. ed that consumers have voted Guaranteed “Our efforts are a small token of our com - of any casualty(ies) of the employee(s), due Pension Plan as ‘Product of the Year’. We slew of mea - to Covid between April 2020 and until March “His condition had deteriorated despite spending sever - sures to set up mitment towards society. We believe in creat - al days at the hospital, and so we decided to shift him to believe, the industry-first features of this prod - ing long term sustainable infrastructure under 2022, thus covering both the waves of Covid uct resonated very well with consumers and and enhance 19. another hospital. We got good references about CIMS hos - medical infra - Parivartan and the initiatives outlined to help is a testimony of our approach to devel - Mr. Singhania further added that “Although, pital in Ahmedabad and airlifted him to the city the same day,” structure combat Covid-19 emanates from this ethos. opinginnovative products. It is imperative that any kind of financial support cannot compen - said Patel’s son Arjun, who now lives in Houston, Texas. across the We are working with our NGO partners and customers plan for their retirement and the solu - sate for the magnitude of the loss of our beloved He was transferred from Pantnagar to Ahmedabad by country to local administration to create the necessary Aerotrans Services, an Ahmedabad-based Air Charter Service tion offered by the ‘Guaranteed Pension Plan’ medical infrastructure like Oxygen plants, colleague(s), but it is our hope that this sup - enables customers to receive increasing reg - assist the fight Company in coordination with patient relatives/air team & medical equipment and Covid care facilities. port will help the families to regain their con - ular income and lead a financially self-suffi - against the CIMS team along with local hospital team in the safe trans - Going forward, we will focus on critical areas fidence and dignity; and charter their journey cient retired life.” The pandemic has made cus - pandemic. fer of patient to CIMS.Patel showed severe acute respirato - like education and livelihood, particularly for of success, again” tomers appreciate the importance of financial The measures ry distress syndrome, with up to 90% infection in the lungs, families affected by Covid-19 and work on more Driven by its core value of “Caring for planning, and this is specially so forlife after comprise set - oxygen saturation level of around 80%, and other problems such long term sustainable initiatives.” People”; the group, which employs over 30000 retirement. The customer-centric retirement or ting up permanent medical infrastructure such in the initial days of treatment at CIMS.Dr. Bhagyesh Shah, as Oxygen plants, medical equipment, and ICU people globally, firmly believes that its people Senior Consultant Critical Care Medicine at CIMS, said, “Once annuity products offered by the Company have enabled it to grow the annuity business facilities, in addition to providing medical sup - JK Group announces and their families are the core of its strength the patient was admitted at CIMS Covid care Isolation ICU, segment by 120% in FY2021. Annuity prod - plies to hospitals across India. and all the efforts are directed to protect each he was provided aggressive treatment along with alternate a comprehensive JK ucts enable customers to plan for their retire - The Bank has committed an initial amount member of the JK Group against this deadly HFNC and NIV support. Even in this phase patient was given ment and are available in two variants i.e. of Rs 100 crore under Parivartan in FY 21-22 CARES program pandemic. prone position for 6-8 hours per day. He had multiple episodes Immediate and Deferred Annuity. The Immediate for Covid-19 relief initiatives. In FY 20-21, the Udaipur: Delhi based, industrial con - To provide additional safety cover, the of secondary bacterial infections, which were taken care of Annuity option enables customers to start receiv - Bank contributed Rs 120 crore towards Covid- glomerate JK Group, comprising of compa - group has gone all out to ensure that all its by early interventions and providing appropriate antibiotics. ing regular incomeimmediately by paying a one- 19 relief, as part of Parivartan. nies such as JK Tyre, JK Paper, JK Lakshmi employees and their families are vaccinated; He was also treated by Dr. Pradip Dabhi, Senior time premium. On the other hand, the Deferred To help improve the medical infrastructure Cement, JK Fenner, JK Agri Genetics, Umang and the vaccination program is being driven Pulmonologist who did awake bronchoscopy for resolving Annuityoption gives customers the flexibility across India, the Bank will do the following: Dairy, PSRI Hospital etc. has announced its as Mission Critical in all locations of the group. pneumonia and extended his support in the treatment.”