FREE FROM THOSE WONDERFUL FOLKS WHO GAVE YOU PEARL HARBOR: FRONT-LINE DISPATCHES FROM THE ADVERTISING WAR PDF

Jerry Della Femina | 270 pages | 12 Sep 2011 | SIMON & SCHUSTER | 9781451609905 | English | New York, NY, Jerry Della Femina, , and the Cult of Advertising Personality: Design Observer In the early 's there was revolution in advertising. They've had them before. In fact whenever somebody gets a new idea on Madison Avenue, it's called a revolution. Exaggeration may be as much principle of writing about the ad game as of the ads. Jerry Della Femina rhymes with hyena is the John Reed of this latest revolution. The real thing compared to what—Pepsi, drugs, sex, life itself? The title of his book is one of his claims to fame in the business. Unfortunately, bombed; the Japanese client didn't buy it. For the moment, escapes me. Still, Della Femina's book is the real thing about advertising. The stuff in between the commer cials seems to wander all over the field of advertising, as if the author sat down with a tape recorder and talked out everything he knew on that particular day. There are no heroes in this book, except possibly Della Femina. Least convincing to me, however, is Mr. Della Femina's explanation of the ideological underpinning of the revolution. Telling the truth in ads was a breathtaking idea when Doyle Dane Bernbach did pioneering work in this approach in From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War the Volkswagen campaign. Bill Bernbach made advertising history when he admitted that all cars weren't perfect. But how far can Madison Avenue go with that stuff? Can agencies begin telling the people not to buy too much of things they don't need in the first place, the basic principle of advertising since the Industrial Revolution? Whether a copywriter is obsessed or not obsessed with the truth, commercials still have to be limited to 60 seconds. With time restrictions like that, there is a tendency to tell half the truth. The major revelation in Della Femina's ripping the lid off one of the most public of professions is that men on Madison Avenue grovel with fear. The minute I sign the contract, I'm one step closer toward losing it. Everest of Fear. The secret of success in advertising writing is repetition. But somebody should say a good word about fear as the cornerstone of advertising. Fear itself drives the best creative people into advertising. Without the fear of not being able to earn living doing their thing in fiction, art or music, why else would all of Della Femina's. Book Review friends—who usually turn out to be the most gifted in any agency he's worked at — have gone into the field? By Jerry From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War Femina. Edited by Charles Sopkin. Every creative person I've ever met on Madison Avenue for some reason seems to de spise his work. They all dream of doing the great American novel, the great American offBroadway play or the great American junk sculpture. Madison Avenue is a great place to work if you're a masochist. See the article in its original context from July 5,Page Buy Reprints. View on timesmachine. TimesMachine is an exclusive benefit for home delivery and digital subscribers. To preserve these articles as they originally appeared, The Times does not alter, edit or update them. Occasionally the digitization process introduces transcription errors or other problems; we are continuing to work to improve these archived versions. Without the fear of not being able to earn living doing their thing in fiction, art or music, why else would all of Della Femina's The New York Times Book Review friends—who usually turn out to be the most gifted in any agency he's worked at — have gone into the field? Home Page World U. From those wonderful folks who gave you Pearl Harbor

The lowest-priced brand-new, unused, unopened, undamaged item in its original packaging where packaging is applicable. Packaging should be the same as what is found in a retail store, unless the item is handmade or was packaged by the manufacturer in non-retail packaging, such as an unprinted box or plastic bag. See details for additional description. Skip to main content. About this product. New other. Stock photo. Brand new: Lowest price The lowest-priced brand-new, unused, unopened, undamaged item in its original packaging where packaging is applicable. Buy It Now. Add to cart. About this product Product Information Vividly reminiscent of the goings-on at Sterling Cooper -- the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products -- this is the story of what Madison Avenue was really like in the '60s. A From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War bestseller when first published inthis frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic. Additional Product Features Dewey Edition. Best Enjoyed after a Three-Martini Lunch. It was so much worse than what you're seeing on the show. They were clever and articulate proponents of the American Dream. The book evokes a long-lost era of American self-confidence and optimism, and helps explain how America became a cultural icon. Show More Show Less. Any Condition Any Condition. Last one Free shipping. See all 11 - All listings for this product. No ratings or reviews yet No ratings or reviews yet. Be the first to write a review. Best Selling in Nonfiction See all. Bill o'Reilly's Killing Ser. When Women Pray Hardcover T. Jakes Christian Inspirational No ratings or reviews yet. Save on Nonfiction Trending price is based on prices over From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War 90 days. You may also like. Jerry Spinelli Paperback Books. Paperback Jerry B. Jenkins Books. Trade Paperback Books. Wars Paperback Nonfiction Books. Korean War Paperback Illustrated. This item doesn't belong on this page. Be the first to write a review About this product. Jerry Della Femina - Wikipedia

Jerry Della Femina born is an American advertising executive and restaurateur. The book became a best-seller, described by as "one of the defining books about advertising", and eventually inspired the television series Mad Men. Della Femina was born into a working-class family in Coney IslandBrooklyn. He also worked at The New York Times as a messenger boy, dropping off proofs at advertising agencies. Their first account was for Squire, a company that made hairpieces, and they came up with an ad, "Are you still combing your memories? Inthey won the account for the New York Metsmarking the first time a team had hired an ad agency. Della Femina was not happy with the loss of control, left in Juneand started a new agency, Jerry, Inc. A self-styled "publicity slut", Della Femina made From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War comments throughout his career that made headlines. The title refers to a tongue-in cheek slogan proposed for the client Panasonic during a brainstorming session. So why am I dropping out? He received honorary doctorates from the in and from Long Island University in Advertising Age named him one of the " most influential advertising people of the century". Della Femina has been married to journalist and television host Judy Licht since Della Femina also has three grown children by a previous marriage: Donna, Michael, and Jodi. From Wikipedia, the free encyclopedia. Jerry Della Femina. , New York. Retrieved June 12, As his seminal memoir is republished, he recalls the years of shocking excess. Mad Men: the reality was far worse". The Times. The Guardian. Retrieved June 13, The Design Observer Group. Archived from the original on July 16, San Jose Mercury News. May 17, USA Today. The New York Times. New York Times. February 16, An Italian Grows in Brooklyn 1st ed. Little, Brown. Communication From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War. Archived from the original on May 23, Retrieved June 10, Jerry Della Femina". March 11, New York Magazine. Pocket Books. Ad Age. Namespaces Article Talk. Views Read Edit View history. Help Learn to edit Community portal Recent changes Upload file. Download as PDF Printable version. Add links. Wikiquote has quotations related to: Jerry Della Femina.