Prospectus 2016 T H E Y E A R ’ S B u s IN e s s F o r e c A s t CELEBRATING 12 YEARS buffalo’s emerging identity Prospectus2016 Premiere

Keynote Speaker buffalo Russ Brandon Managing Partner & President, The President & Alternative Governor, The reborn President, The and

Well-known to Buffalo Bills fans, Russ Brandon played a key role in facilitating the sale of the NFL franchise to the Pegula family and was integral in the negotiation of a new lease Prospectus 2016 agreement to keep the franchise in Western New York. In 2011, Brandon was appointed by NFL Commissioner T H E Y E A R ’ S B u s IN e s s F o r e c A s t • J A N . 3 1 Roger Goodell to the NFL’s Business Ventures Committee which oversees the various businesses of the league. In July 2015 he was named President & Alternative Governor of The Buffalo Sabres by the Pegulas, who also own the NHL franchise.

Economic The Buffalo Niagara region is in the midst of creat- Organic growth ing a unique identity with roots in its proud past. Thursday, Jan. 28 supported by Rather than exist as separate entities, the region’s existing assets economic, social and cultural communities are coming Salvatore’s Italian Gardens and resources together to share resources and knowledge in order to build a better Buffalo for today and tomorrow. Prospectus advertisers receive two tickets People and businesses from across the country Social are now seeing the region in a different light — the to the Prospectus Premiere Event. Community and new identity and its appeal. Some are even moving Network and connect with more than neighborhood back or discovering for the first time that Western development New York is the ideal place to visit, work and live. 300 business professionals in WNY. From a new global headquarters for long-time busi- ness Delaware North to the burgeoning Solar City in Become a sponsor. Cultural South Buffalo — the medical corridor and developing Make your presence known to over 300 business professionals. Tourism waterfront to the lively cultural scene — these stories Receive benefits before, during and after the event with print and digital sponsor elements. initiatives are compelling and all part of the ongoing emerging identity of a new Buffalo and Western New York. ADVERTISING • CORPORATE SPONSORSHIP • INFORMATION Prospectus 2016 will share these engaging stories of rebirth in a comprehensive publication. Ann Brooker • 849-4413 • [email protected] NOWHERE BUT THE BUFFALO NEWS (P15643)SS-1015 Prospectus 2016 Prospectus 2016 BN spired T H E Y E A R ’ S B u s IN e s s F o r e c A s t DIGITAL SOLUTIONS • B2B / B2C

Buffalo and Western New York — the re-emergence of an identity.

The buzz around Buffalo

One can feel it around town — Buffalo is moving forward to reclaim its once-economic power on the Great Lakes. From new businesses coming into town to the emergence of revitalized neigh- borhoods, Prospectus will take a comprehensive look at the rebirth of the city and region.

Style PROSPECTUS • JAN. 31, 2016 Prospectus is broad- sheet-style, multi-section newsprint product. An integrated solution will have the maximum EXECUTIVE PACKAGE: $5,000 impact for your business — reaching potential • 500,000 impressions targeted B2B Rates customers via tablet, computer or smartphone. in Business content on BuffaloNews.com Contract/earned rates apply. Targeted advertising delivers your display ads 400 targeted Facebook clicks Timely: Editorial stories cover a broad range of Preferred ad positions and •  to business professionals searching for local (determined by business industry or profession) topics within six major sections of Prospectus, specialty sizes to fit all information or content. current and relevant to our readers. businesses. Special sec- tion tie-in rate available. MID-MANAGER PACKAGE: $2,500 Recognized and trustworthy: Let our team of specialists create a plan that will achieve the best results. The following represents • 200,000 impressions targeted B2B The Buffalo News is acknowledged as a Deadlines in Business content on BuffaloNews.com reputable information source. special package pricing for Prospectus print PUBLICATION customers who want to fully integrate the reach • 220 targeted Facebook clicks SUNDAY, JAN. 31 (determined by business industry or profession) High readership: Sunday Buffalo News and of print and digital for the complete solution. BuffaloNews.com readership of 546,500 adults*. COPY FOR PROOF Custom packages available.* WEDNESDAY, JAN. 6, NOON ENTRY-LEVEL PACKAGE: $1,350 Influential readership: 80 percent of business SPACE RESERVATIONS, SIZE *Must run digital campaign in Q1 2016. professionals read the Sunday Buffalo News CHANGES, CANCELLATIONS • 75,000 impressions targeted B2B in Business content on BuffaloNews.com About PROSPECTUS each week in print and online. Our subscribers FRIDAY, JAN. 8, NOON are educated, professional consumers and busi- CAMERA-READY • 100 targeted Facebook clicks WEDNESDAY, JAN. 13, NOON (determined by business industry or profession) Prospectus is the leading annual business ness owners in WNY. FINAL NO PROOF COPY *Facebook targeting may be customized per customer’s request. publication of Western New York. For 24 years, Additional distribution: Prospectus is also WEDNESDAY, JAN. 13, 5 P.M. Convert online visibility into business impact delivered to an influential audience of govern- PROOF RELEASE Prospectus has focused on the area’s economic with targeted and measurable digital marketing ment officials (local, county, and statewide) as FRIDAY, JAN. 15, NOON. from Canalside Media, specializing in SEO, SEM, climate, touching on 20 local industries and well as WNY CEOs and Fortune 500 CEOs. six major areas — health care, auto, educa- website design and social media marketing. Talk Extended coverage: Prospectus is available at to us about how these products will elevate your tion, banking, retail and employment. WNY’s #1 website, BuffaloNews.com, all year. business. Contact Laura Wittinghill at 849-6951

*2015 Scarborough Research – Sunday print and online average readership DMA. or [email protected].