Retail System Installations Leveraging Video Content Delivery

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Enhance Shopper Experience Blonder Tongue Laboratories, a leader in video delivery systems for over 65 years, has the expertise you need when planning your next retail design project. We can assist you with your video system requirements in all stages of development. Whether you need to deliver digital signage, IPTV, or 4K video, make Blonder Tongue your next call.

(800) 523-6049 • www.blondertongue.com Rev. 101615 Virtual Video Showroom HD, Ultra HD, and 4K via QAM/RF/Coax Blonder Tongue’s Virtual Video Showroom (VS) supports all video resolutions, from SD to 4K/UHD, encoded in MPEG-2, MPEG-4 (H.264) and HEVC (H.265) formats. It can 4K is one of the latest CATV buzzwords. It has a resolution of approximately four times distribute video over an existing RF coax network or over an IP network to a single TV what the current 1080 resolution is, (1920x1080 vs 4096x2160). With this new standard, or an entire wall of TVs – there is no limit to VS scalability. The VS is ideal for all types information on each frame will require a new type of modulator. of retail applications that leverage video content, such as auto showrooms, bars and Blonder Tongue’s 4K modulator takes in up to four data streams from a GigE IP input. restaurants, clothing stores, electronic retailers, and more. Sources can be computer servers, satellite, private networks, or other 4K video sources. The modulator takes the data and modulates each program onto individual, adjacent QAM System Solutions RF channels. A single combined RF output provides the four QAM channels on one output connector, ready to be combined with other sources in the headend. Building on the company’s strengths in IP Standard CATV distribution delivers the signals to the set-top box or 4K-ready television. streaming, these products offer future-proof If delivering signal to non-4K ready televisions, 4K decoders can be used to convert the options to simultaneously deliver QAM signals to signal to HDMI. 4K Modulator digital TV sets, while also delivering IP video to computer networks and displays. Blonder Tongue’s GigE Input (4) IP Streams: system solutions accept SD, HD, UHD MPEG-2, Satellite, Private Network, Control Computer H.264, or H.265 content with source delivery via Internet, CDN, Server A 4K Modulator satellite, internet, a private network or CDN. 4K-MOD, Stock # 6540 A B Quad Decoder (4) QAM Output 4K-D4, Stock # 6688 Retail Apps Existing Headend Combined with Existing RF Network C Single Decoder System Examples 4K-D1, Stock # 6684

• HD, UHD, and 4K via QAM/RF/Coax • Off-Air Content Delivered via QAM/RF • ALL IP Delivery in 4K • Off-Air Content Delivered via IP TV * TV * B C HDMI HDMI

TV TV TV

* Televisions capable of decoding H.265 on QAM input do not require Decoders The Blonder Tongue Difference Functionality • Manufacturing in the USA enables us to produce quickly and cost-effectively • Nimble, flexible team that does it all, from R&D, to design, to finished goods Blonder Tongue’s 4K modulator will take up to four input signals from IP video on a GigE • Open lines of communication with customers allow for customizing ability port. It will produce four QAM signals on a single RF output port. This signal then gets combined with other analog and digital signals in the system for distribution to 4K set-top • Committed to staying present with existing customers by offering the best boxes or compatible TV displays. technical and customer support (800) 523-6049 • www.blondertongue.com ALL IP delivery in 4K Off-Air Content Delivered via QAM/RF

4K resolution is still very new in the television industry. So new, in fact, that not all “4K TV tuners or set-top converter boxes have limitations, as they are not designed to recognize capable” televisions can actually receive the 4K signal directly from IP video sources. In 8VSB off-air digital signals in the cable channel assignments. In order to mix off-air digital this case, a set-top converter box is required to receive the 4K signal and convert it to signals with other sources, and maintain lower frequency assignments, transcoding of the something the television can understand. HDMI is the format used to send the signal from 8VSB signal to QAM is necessary. the set-top converter box to the TV. 4K Virtual Showroom - All IP System Blonder Tongue’s AQT8 series of transcoders decodes digital data from the 8VSB carrier. It then encodes the same data onto the QAM carrier. Known as pass-through transcoding,

IPTV Distribution with 4K no data manipulation is available during this process; whatever the broadcaster sends on Content and Control Information 8VSB is carried over to the QAM signal. Satellite, Private Network, Internet, CDN, Server The AQT8-QAM provides one RF output port with eight QAM signals on it, and combining Single Decoder is done internally. There are two QAM modulators creating four adjacent QAM channels Network Switch A HDDM w/ 4K Option, Stock #6683-4K each. The user can define the first channel of the four being output for each modulator creating a customized channel-linup. Example: Mod. 1 creates channels 2, 3, 4, and 5; Mod. 2 creates channels 23, 24, 25, and 26. Off-Air Content Delivered via QAM/RF A A (8) Inputs: TV 8VSB from Off-Air Antenna TV - AND/OR - HDMI HDMI Clear QAM from Service A Provider A Pass-Through QAM Output; One Input Maps to One Output HDMI AQT8-QAM/IP, Stock # 6281 A AQT8-QAM, Stock # 6288 TV 1 RF Output with 8 QAM Channels (2) Blocks of 4 Adjacent Channels CATV Distribution to Televisions

Functionality For televisions that cannot directly receive 4K resolution IP video signals, a set-top converter box is required to convert the signal to HDMI, a signal that the television understands. Blonder Tongue’s HDDM (High-Definition Decoder Module), is a high-quality HD or SD TV TV TV decoder that supports both 1xIP Streams 1xOff-Air/Clear QAM MPEG-2 and H.264 video streams. When paired with Functionality Blonder Tongue encoders, it can provide a valuable Most TV tuners only accept 8VSB-format signals in the off-air frequency range, which can end-to-end IP video delivery be a much different frequency from the cable channel of the same number. Example: off-air solution. The HDDM supports channel 14 = 473 MHz, cable channel 14 = 123 MHz. In order to mix the off-air signals and local digital content or cable signals, transcoding from 8VSB to QAM format is required. both IGMPv2 and IGMPv3 Then all channels can follow the cable format numbering scheme. protocols, which allows flexibility when configuring Digital off-air signals are sent from the broadcaster in a format known as 8VSB. The native digital format for cable television is called QAM. In order to mix off-air signals your IP network. 1xHDMI 1xHD-SDI 1xComponent (Optional) with cable signals or locally generated digital signals, the 8VSB signal must be converted (transcoded) from 8VSB to QAM. (800) 523-6049 • www.blondertongue.com (800) 523-6049 • www.blondertongue.com Off-Air Content Delivered via IP

Blonder Tongue’s AQT8-IP takes digital information off of the incoming 8VSB (off-air) or QAM (cable) signals, and transcodes it into an IP format video stream. The AQT8 Off-Air Content Delivered via IP does this by adding specific headers or wrappers around the data blocks, so they can (8) Inputs: travel on the IP network, and be identified at the receiver as IP video. 8VSB from Off-Air Antenna - AND/OR - Unlike standard cable TV systems, with amplifiers, splitters and taps, IP networks Clear QAM from Service A Customizable IP Output; 20 Programs Max rely on switches and routers to distribute the signals. Switches and routers must Provider AQT8-IP, Stock # 6280 have specific features enabled in order to properly send IP video without traffic AQT8-QAM/IP, Stock # 6281 congestion. IGMP Snooping, IGMP Querier, and IP multi-casting must be enabled on A Pass-Through IP Output; One input Maps to One TS switches and routers in the IP network to accomplish this. AQT8-QAM, Stock # 6288 The AQT8-IP sends out the IP video in a multi-cast format, meaning it sends one copy of the video out to the network, and any receiver, computer or set-top box that wants 1 GigE Output with 8 IP Streams to view that video will point to the same multi-cast IP address that the transcoder is (20 Programs MAX) sending out on. Routers and switches that have the proper features enabled, will only pass the video stream to the receivers that request it. That way, only one copy of the Network Switch video stream is on the network, and it only goes to where it is requested, drastically cutting down on IP traffic. Computer Functionality It is becoming more common for TV signals to be delivered over an IP network. IP STB With the proliferation of network IP outlets, video signals can be delivered anywhere on the network. HDMI Computer

Blonder Tongue’s AQT8-IP will take in any 8VSB (off-air) or QAM (cable) signals and Computer transcode them to an IP format, ready for distribution across an IP network. Then any TV computer or IP set-top box can plug into any network connection on the network and view the IP video signals.

Blonder Tongue’s Sub-Contractor Service Whether your focus is IT-based or RF-based, we have the technical expertise to assist. Blonder Tongue’s Technical Services Sub-contractors have the technical expertise, the experience, and the ability to efficiently assist you in winning these bids, so you can grow your business. Technical Support Group Assignments: • On-site Headend Installation • Satellite Reception & Set Up • Troubleshooting & Upgrading Systems • Off-Air Reception • Installing New Systems • IPTV Networks • In-house Distribution • Cable Modem Systems • FCC Proof of Performance Testing • Analog & Digital TV Signals

(800) 523-6049 • www.blondertongue.com Where We Are…

Government Facilities: Airports:

• The White House • Denver International Airport (Denver, CO) • Camp David • Dulles International Airport (Washington, DC) • United States Air Force Bases (Worldwide) • Baltimore/Washington International Airport • United States Army Bases (Worldwide) • United States Marine Corps Bases (Worldwide) • U.S. Department of State (Washington, DC) Broadcast & Movie Studios:

• Walt Disney Pictures Hospitality & Commercial Facilities: • CNN Headquarters • Lifetime Network • Hilton Hotels (Worldwide) • Time Warner • Marriott Hotels (Worldwide) • Comcast Cable Systems • MGM Grand - Hotel & Casino (Las Vegas, NV) • CBS TV Studios • The Palazzo - Luxury Resort Hotel & Casino (Las Vegas, NV) • NBC TV Studios • Trump - Commercial & Residential Towers (New York, NY) • FOX News Studios • Venetian Resort Hotel (Macao, Hong Kong) • Peppermill Resort & Casino (Reno, NV) • Morgan Stanley - Investment Banking (New York, NY) Educational Facilities: • Goldman Sachs - Investment Banking (Tokyo) • NYU (New York, NY) • Northeastern University (Boston, MA) Sports & Entertainment Stadiums: • Drew University (Madison, NJ) • Palm Beach County School System (West Palm, FL) • Coors Field - MLB Stadium of Rockies (Denver, CO) • Scottrade Center - NHL Arena (St. Louis, MO) • Oriole Park - MLB Stadium (Baltimore, MD) Specialty Facilities & Markets: • NFL Headquarters of Ravens (Baltimore, MD) • Schlumberger - Oil Tankers and Drilling Platforms • Tampa Bay Times Forum - RNC 2012 (Tampa, FL) • Platinum Yachts FZCO - Luxury Yachts (United Arab Emirates) • Carnegie Hall - Concert Venue (New York, NY) • Aramco Oil - Residential Camps (Saudi Arabia) • Monmouth Park Racetrack - Thoroughbred (Oceanport, NJ) • Francesco Baglietto & Figlio - Marine Supplier (Italy) • CenturyLink Field - NFL Stadium of Seahawks (Seattle, WA)

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