Gives Back | the Impact Sports Organizations Have in Our Communities

nutrition, hydration, fitness and other important areas. “We’re not really short on ideas or ways to impact young people,” said Minnesota Vikings quarterback Kirk Cousins, who was among the first players to benefit from partner support at his camp. “What we’re short on is the means and the tools to do it. The NFLPA is a great conduit to reach partners so The Power of Giving that we can make this camp even Back: NFLPA Partners more of a success than it already is.” and Players Join Fresh off winning a Super Bowl, Philadelphia Eagles running back Jay Together For Good Ajayi went to work cultivating the next generation of both on and off The (Super) Power the field by working in conjunction with the NFLPA and their official camp of Community MVPs partners. The running back hosted his first youth camp this summer in Damon Harrison contributed $20,000 Texas, with designs on offering a similar to hurricane recovery efforts, a cause Zach Ertz was named Week 5 NFLPA Community MVP after donating $80,000 to launch a scholarship camp in his native England. program for orphaned students in Haiti. close to his heart after suffering through Hurricane Katrina and Rita in 2005. Kelvin their communities, this year, support for The Purpose of Beachum raised more than $70,000 in the campaign has expanded with new — his passionate fight to eradicate hunger. product offerings from licensees FOCO Partnership Zach and Julie Ertz donated $80,000 and Life is Good. FOCO has created a Everyone Benefits from the couple’s foundation to the limited-edition Community MVP bob- Mission of Hope orphanage in Haiti in blehead inspired by the unique player As demonstrated by the NFLPA order to launch a college scholarship illustrations created by AthlitaComics. Community MVP and NFLPA Player program. Travis Kelce powered a new Likewise, new NFLPA licensee Life is Camp Program, partnering players with robotics lab with Operation Breakthrough Good saw a natural alignment with its companies to support community to help underserved kids in Kansas City. brand to design commemorative T-shirts efforts is a win-win. Beyond the fact that These are just a few examples of celebrating each player who is named doing good is just good for business, NFLPA Community MVPs making their a Community MVP. A portion of all both programs afford partners greater mark in the world in their own unique way product sales will go toward each opportunity for exposure and awareness from platforms that reach far and wide. player’s foundation or charity to further among current and future consumers Their missions are being reinforced by its transformative work in the community. while aligning with influential and com- NFLPA partners that serve a key role in the munity-minded athletes. A brand getting players’ efforts to improve the lives of The Growing in front of the youth sports market has people in their team cities, hometowns Potential of also proven important to building lasting and other parts of the world. The NFLPA Philadelphia Eagles RB Jay Ajayi addresses and influential relationships within com- has enlisted many of its more than 70 Player Camps attendees at his 2018 youth camp. munities. It’s a smart option to include in licensees and over 30 sponsors to invest any company’s marketing mix. in the causes that matter most to players, Another avenue of support healthy living, boosting self-esteem, When it comes to social responsibility, through products, services and cash. developed by the NFLPA, with backing highlighting teamwork and much more. actions speak louder than words. NFL Currently in its fifth year, the NFLPA from a growing number of partners is Campers learn these valuable life players are superheroes both on and off Community MVP program has cele- the NFLPA Player Camp program. As a lessons directly from the pros they the field, dedicating their powers to brated more than 80 NFL players who result of continued corporate support admire most, leading to unforgettable build up their communities and shape have given back in extraordinary ways and a growing number of players experiences. future generations. Partners are bene- to their communities during the realizing the potential to expand their The NFLPA and a select group of its fitting, too, as their commitment extends . Delta Private Jets was one of the reach in local markets, the NFLPA partners collaborate each offseason to beyond business arrangements to first partners to come aboard in 2016 to program has grown from six camps in help make the camps as beneficial and support player charities and causes support the players’ efforts. Together with 2015 to providing support at more than rewarding as possible to the players, kids through their products, services or the NFLPA, each weekly MVP receives a 150 in 2018. More than 40,000 kids and their families. Currently, eight NFLPA monetary investment. Thanks to collabo- $10,000 donation to benefit his foun- across the country were positively partners – EA Sports, Powerhandz, ration between the NFLPA and its partner dation or charity of choice and two impacted this year alone by generosity Fanatics, Panini America, KIND Snacks, companies, which invest so much Delta travel vouchers. from players and their camp partners. Dometic, Strideline and Spread the Vote already into the players and the , In building off the program’s theme mps are not just teaching football – provide camps with products and the biggest winners are the people of players serving as “superheroes” for fundamentals. They are also promoting services that support the needs of whose lives are changed forever.

Denver Broncos LB Bradley Chubb passes the ball off at his 2018 youth camp, which was co-hosted Minnesota Vikings QB Kirk Cousins addresses attendees at his 2018 youth camp. with his brother Brandon.

1 special advertising section I street & smith’s sports business journal november 19-25, 2018 Sports Gives Back | the Impact Sports Organizations Have in Our Communities

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commemorative gold adidas Nativo 2018 Official Match Ball, special edition KCC t-shirts worn by players and PRO referees, gold corner flags and goal nets along with KCC merchandise. Additional cancer awareness efforts take place throughout the season to support breast cancer awareness, Cycle Overview for Survival, Hope & Heroes Children’s Cancer Fund, Make A Wish and many MLS WORKS, ’s local organizations devoted to fighting community outreach initiative is com- cancers affecting men, women and mitted to improving the communities children. where we live and play our games by MLS is dedicated to increasing the executing national programs and purchase on MLSstore.com. stadium operations, guest travel, accessibility of soccer, enriching and legacy projects, charitable giving Soccer For All is anchored by a accommodations and ground educating youth and creating sustain- campaigns and undertaking various public service announcement (PSA) in transportation. Where impacts could not able projects in our communities. At initiatives in underserved communities. English, Spanish and French, represent- be reduced, investments in carbon MLS Big Events, MLS WORKS collaborates ing all 23 MLS clubs. The PSA depicts the credit offset projects were made (e.g., with our clubs to conduct legacy projects and community service Major Initiatives/ diversity of our players and emphasizes efficient cookstoves in Kenya and tree the League’s commitment to drive planting in ). A recycling contest events. Programs positive social change and end was also conducted in partnership with As part of the 2018 MLS All-Star discrimination. Mercedes-Benz Stadium, as part of week, MLS WORKS, the U.S. Soccer Major League Soccer is dedicated MLS continues to support the environ- All-Star festivities. Similar activations will Foundation and Target hosted an to providing an environment in which ment through its Greener Goals platform take place in conjunction with 2018 All-Star Community Day to celebrate our staff, players, partners and fans are by undertaking community initiatives in MLS Cup. the opening of ten new soccer play treated with dignity and respect. This spaces in the Atlanta area. Children year, MLS WORKS launched Soccer from the surrounding neighborhood For All, which signifies that everyone is participated in All-Star themed soccer welcome, regardless of race, color, activities, including free soccer clinics religion, national origin, gender, gender and skills demonstrations. identity, disability, sexual orientation or In partnership with Liga MX, socioeconomic status. FC and Tigres UANL conducted a The new initiative integrates and hospital visit on behalf of the inaugural promotes a number of existing partner- Campeones Cup. Players from both ships and programs, including the clubs united to visit with patients and Special Olympics Unified Sports® Soccer made a donation to the hospital’s Exchange Program (exhibition matches concussion research program. between soccer teams comprised of partnership with our clubs. As a part of Soccer Kicks Cancer exemplifies Community service efforts extend players with and without intellectual dis- the 3rd annual Greener Goals Week MLS’ long-standing commitment to throughout the year with support from abilities) in partnership with ESPN, RISE of Service, over 1,800 staff members raise awareness and funds for cancer League partners Wells Fargo, Allstate, (Ross Initiative in Sports for Equality) and throughout the League completed research and treatment. In recognition AdvoCare, and Southern New the U.S. Soccer Foundation (providing 8,000 hours of service leading up to of childhood cancer awareness month, Hampshire University to recognize our youth living in underserved communities Earth Day. MLS also collaborated with MLS “goes gold” as part of the 5th players’ charitable efforts, provide with access to quality soccer pro- adidas to support Parley for the Oceans. annual Kick Childhood Cancer (KCC) equipment to underserved communities gramming and critical life skills). During Earth Day weekend, MLS players campaign benefitting Children’s and acknowledge the impactful work While League-wide support is wore special adidas eco-friendly kits Oncology Group. The campaign, our fans and supporters are undertaking ongoing, MLS and its clubs celebrated made from upcycled marine plastic. promoting the importance of finding in their local markets. Soccer For All Month in June, show- Promotional messaging and fan better cures for pediatric cancer, was The MLS community, including casing the collective efforts taking place engagement through social and promoted nationally on broadcast, players, clubs, fans and partners are to foster more inclusive communities. digital channels were centered in-stadium, on social and digital committed to social responsibility, setting Local activations included Special around reducing plastic pollution. channels and by all 23 MLS clubs an example as role models and making Olympics Unified matches, inclusion MLS recently announced the through various local activations. a difference in local, national and inter- workshops for student athletes and expansion of Greener Goals and a League-wide highlights include a national communities. coaches, anti-bullying education, commitment to address the League’s leadership training for girls and women, greenhouse gas (GHG) footprint by LGBTQ Pride Nights and community measuring, reducing and offsetting CONTACT information events, and soccer clinics and unique select impacts. Aiming to reduce experiences for underserved youth. League-wide emissions over the next For more information on MLS WORKS initiatives and charitable partners, please Soccer For All shirts were also worn by several years, the League took initial visit MLSsoccer.com/MLSWORKS and follow us on Twitter and Instagram MLS players during the procession and steps in Atlanta this summer by @MLSWORKS. To contact the department, email [email protected]. national anthem and were available for measuring impacts, including

3 special advertising section I street & smith’s sports business journal november 19-25, 2018 Sports Gives Back | the Impact Sports Organizations Have in Our Communities

MLS WORKS, Major League Soccer’s community outreach initiative, is dedicated to addressing important social issues and serves as a platform for both League and Club philanthropic programs. MLS WORKS seeks to establish Major League Soccer as a leader for improving the lives of people through sport.

@MLSWORKS MLSsoccer.com/MLSWORKS

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OVERVIEW

Major League (MLB) is the most historic league in the United States and the best- attended sport in . With 30 Clubs across the U.S. and Canada, and with offices in , London, China, Japan and the Dominican MAJOR CHARITIES Johnson Sports Award, for their work extensive efforts to support his native Republic, MLB remains committed to SUPPORTED with youth in underserved communities community in Puerto Rico. making an impact across local and in , D.C. The Academy uses Additionally, the Texas Rangers were global communities, perpetuating the the sports of baseball and as honored with the Allan H. Selig Award for sport’s larger role in society. MLB provides significant financial vehicles to foster positive character Philanthropic Excellence, an annual and in-kind support to its three main development, academic achieve- award given to an MLB Club in recog- charitable partners — Boys & Girls Clubs ment, and improved health among nition of an outstanding program of America, Jackie Robinson Foundation youth. resulting in exceptional contributions to and Stand Up To Cancer (SU2C). This year St. Louis Cardinals All-Star catcher the community. The Rangers’ Richard marks the 10th anniversary of the start of Yadier Molina was named the 2018 Greene Scholars program began as a Stand Up To Cancer, which counts MLB recipient of the Roberto Clemente 20-year commitment to fund $1 million as a founding donor of the ground- Award. Named in honor of the Hall of in college scholarships and has grown to breaking initiative. Since 2008, MLB and Famer, 15-time All-Star and great human- 22 years and 126 scholarships surpassing its 30 Clubs have committed more than itarian, the award saluted Molina for his $1.2 million in commitments. $43 million to SU2C’s innovative research.

OUTSTANDING PARTICIPANTS CONTACT INFORMATION For more information on in the community, please visit The Washington Nationals Youth MLBCommunity.org. Baseball Academy was selected as a T:9.125” Commissioner Manfred & Breaking Barriers winner 2018 winner of the Robert Wood

As we continue to swing for the fences, we know that any advancement can have a life-changing impact. Whatever it takes.

Stand up for the 16 million T:6.25” people living with cancer in the U.S. and Canada. Visit StandUpToCancer.org/MLB

Stand Up To Cancer is a division of the Entertainment Industry Foundation (EIF), a 501(c)(3) organization.

Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties, Inc. Visit MLB.com

5 special advertising section I street & smith’s sports business journal november 19-25, 2018

1 SU2C_MLB_Jacob_2018_9.125x6.25.indd Saved at 11-7-2018 3:42 PM from LANDLA-DMX1629 by eric.whitaker / Whitaker, Eric (LAN-DLA) Printed At None

Job info Approvals Fonts & Images Job SU2C_MLB_2018 Art Director None Fonts Client EIF Copywriter None ITC Avant Garde Gothic (Bold, Book, Medium) Media Type 1/2 Page Horiz Account Mgr A Moncure Live None Studio Artist E Whitaker Images Trim 9.125” x 6.25” Proofreader M Miller Jacob.psd (RGB; 261 ppi; 114.75%), Dodgers. Bleed None psd (RGB; 392 ppi; 114.7%), RRQI8566.jpg Pubs None Notes (RGB; 398 ppi; 75.35%), Nationals+Bleed. psd (RGB; 400 ppi; 112.42%), SU2C 10 Year None Logo_Transparent BG_TM.ai (7.49%)

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WE ARE COMMITTED TO BUILDING HEALTHY, VIBRANT COMMUNITIES THROUGH HOCKEY.

november 19-25, 2018 special advertising section I street & smith’s sports business journal 6 NHL, AND THE NHL SHIELD ARE TRADEMARKS OF THE . © NHL 2018. ALL RIGHTS RESERVED. NHLPA AND THE NHLPA LOGO ARE REGISTERED TRADEMARKS OF THE NATIONAL HOCKEY LEAGUE PLAYERS’ ASSOCIATION. © NHLPA. ALL RIGHTS RESERVED.