HIGHLIGHTS AND PRIORITIES MARKETING • January Info Evening for Jan/Aug ‘19 start courses • Launch of August 2019 courses on website • Launch of January digital recruitment activity • Planning of August outdoor and digital campaign DASHBOARD • Website facelift to homepage and deployment of new features Winter (Nov-Jan) 2018/19 • Drive on email sign-ups for September 2019 campaign

• Across 10 CAMPAIGNS 8 • 50 titles including In Winter 18/19 the 10 Interior Times, college brand was 30 20 News, train panels PRESS advertised on: BUS BUSES Press and Motherwell, Croy,STOPS • Weekend and evening on Scotrail ADS Airdrie, Hamilton & spots on Capital FM Airdrie & EK Train stations Advertiser

71 Organic • 7 digital screens and bus shelters Facebook posts • 122 tweets across Motherwell, • 3:09 spent on DIGITAL reaching 16,199 • 13,547 profi le visits , Wishaw, the website by In Winter 18/19 users and 122 71 Antonine Centre each visitor there were: 5,851 Facebook • 127 new followers Cumbernauld and (3.37% increase) profi le visits Fort

TO CREATE: THE STAFF • 63 stories in local, national, PORTAL HAD: industry and online news COMMS & PR 34 • 46 pages of content In Winter 18/19 we • 731,181 opportunities to see uploaded to it PRESS The Communications Group drafted and issued: RELEASES the stories • • 128,467 visits held two meetings and have • £81,510.64 worth of editorial • 903 unique visitors started a project to enhance • 7 case studies space in publications SMT Communications

AWARDS CEREMONY 2019 DESIGN JOBS WERE NLC CELEBRATION OF LEARNING CARRIED OUT IN HOUSE CHRISTMAS JUMPER DAY DESIGN 98 EVENTS including 185 individual STUDENTS’ ASSOCIATION CHRISTMAS FAIRS In Winter 18/19: In Winter 18/19: materials within CHRISTMAS MOVIE NIGHT those projects CHRISTMAS BIG BREAKFAST EQUALITY AND DIVERSITY CPD SESSIONS HEALTH AND WELLBEING WEEK