70 Lakh 2000 traditional ARTISANs skilL-based ACROSS THE clusters COUNTRY 470 (24%) - handloom
digitally Digital empowering the weaver cluster communities development of INdia programme chanderi m a d h ya p r a d e s h 3500 weaver households project chanderiyaan runs from the RAJA RANI MAHAL of chanderi challenges
/lack acce or ss o t P living conditions o information wages
Exploitation by middlemen market linkages industry infrastructure education
Disinterest of youngsters investment in traditional art
Competition from powerlooms objectives
DIGITAL AND DESIGN TECHN0LOGICAL DIGITAL CLUSTER SELF- ASPECT RESOURCE CENTRE SUSTAINABility ACCESS & SUPPORT TRAINING DESIGN LIBRARY
DIGITAL ONE DIGITALLY TRAIN YOUTH TO BECOME TERTIARY CAPACITY EMPOWERMENT LITERATE PERSON IN ENTREPRENEURIAL DIGITAL SKILLS ENGLISH BUILDING OF WEAVERS DIGITAL EACH HOUSEHOLD MASTER DESIGNERS SPEAKING ENTREPRENEURS
ENHANCE ACCESS TO increase Promote rural minimiSe the CREATION OF TRADITIONAL SKILLS GOVERNMENT moNthly role of SELF-HELP & INCORPORATE handloom SERVICES & household middlemen CONTEMPORARY industry ENTITLEMENTS GROUPS income DESIGN HOW DIGITAL HEALTH CARE & JACQUARD LOOM DESIGN BANK TELE-MEDICINE TRAINED WOMEN DESIGNERS ACCESS TO FACILITIES COMPUTER INFORMATION LABS RESOURCE YOUTH CENTRES ENGAGEMENT
10 COMPUTERS INSTALLED OPERATE e-COMMERCE SITE FOR DIGITAL LITERACY & DESIGN THROUGH CAD/CAM PHOTOGRAPHY & PHOTOSHOP 26 INSTALLED IN 13 SCHOOLS AND MADRASAS SOCIAL ENTREPRENEURSHIP & VOCaTIONAl training 2 COMPUTERS INSTALLED FOR DIGITISATION CHANDERI HANDLOOM INDUSTRY GROWTH module replicated in 180 150 other clusters
135
r a j a s t h a n s a i d a n p u r re o utta r p r a d e s h
r k a it h oon c
in m a d h ya p r a d e s h 90 b a r pa li res 65 o d i s h a
figu t e l a ng a n a nu a patn a 45 n a r aya n p e t
m u s i r i ta m il n a d u 0 2009 2010 2012 2015 impact education
COMPUTER LAbS IN 11 SCHOOLS AND 2 MADRASAS OF CHANDERI HAVE BENEFITTED 840 STUDENTS. skill building
Written and spoken knowledge of English to 870 youngsters has opened up wide choices of career options for the youth of Chanderi. digital literacy
A TOTAL OF 830 CHILDREN AND ADULTS HAVE COMPLETED THE BASIC COMPUTER COURSE AT DEF’S DIGITAL INTEGRATED RESOURCE CENTRE IN CHANDERI. heritage & tourism
About 300 monuments in Chanderi have been digitally documented on chanderiheritage.in; members in the local community have been trained to become tourist guides; and stories by an “illiterate” local historian have been published into a coffee table book. e-health
The primary health centre and doctors in Chanderi have been linked to the Ashoknagar District Hospital via tele-medicine services to provide advanced and accurate healthcare to locals without the need to travel to another town or city. digital design
About 85 young weavers in the community are now trained to create new handloom designs using advanced design software such as CAD /CAM. digital archiving
Digital archiving of the local architecture, especially motifs on monuments, helps weavers to weave new and innovative patterns on silk sarees. More than 20,000 designs have already been archived by the community so far. showroom
Chanderiyaan has its exclusive showroom in the grand Raj Mahal where they sell sarees, suits and duppattas. Weavers here take both cash and card. community broadband wi-fi
As many as 75 households and enterprises in Chanderi are connected to the wireless network set up by DEF, taking the client count to 260. livelihood
Besides weaving, men and women have been trained in block printing, stitching, embroidery and applique in an effort to improve the livelihood of weaver families. Apparel design
More than 250 Women from weaver households have been trained in apparel designing so that they can be empowered to bring additional income into their households. entrepreneurship
young women in Chanderi have been identified, trained and assisted to become entrepreneurs. Many of them have opened their own digital services and training centres now. train the trainers
furqan is one of the many weavers who was trained to digitally design and market sarees. Now, he trains other weavers/clusters that are incorporating digital tools. e-commerce Integrated Digital Handloom
Skills Training Module 1 Module 2 Module 3 A 6-month programme History & Technique Digital Literacy and Photography, Digital of Handloom Weaving Skill Building Treatment and Archiving
Module 4 Module 5 Module 6 Module 7 Heritage & Tourism Digital Textile Design/ Digital Apparel Sales and Digital Complementary Artwork Design Marketing Strengthening of Weaver Service Centres
Current Activities Proposed Activities
Provide weaver cards Build a brand for handloom clusters
Accept Indian Handloom Brand Enable access to weaver cards applications Set up an information services centre Assist in designing & dyeing Provide wireless Internet access Enable loans under scheme for weavers Train weavers in digital designing
Training for skill upgradation Set up a showroom for display & sale
Resolve technical issues Facilitate procurement & supply of raw material Archive traditional skill & design Weavers’ Service CEntre Improve marketing and promotion Enable access to schemes Create centralised database for weavers Facilitate interaction with stakeholders Training & skill buildling of weavers
Arrange exhibitions & workshops
Systemise yarn depot DEF’s Digital Cluster Development Programme (DCDP)
Uttar Pradesh
Rajasthan Saidanpur, Barabanki Kaithoon, Kota Chanderi, Ashoknagar Madhya Pradesh Odisha Barpali, Bargarh Paithani, Aurangabad Nuapatna, Cuttack Maharashtra Telangana Narayanpet, Mahbubnagar
Kanchipuram Musiri, Trichy
Tamil Nadu
VIDEOS
The journey of Chanderi The empowered weavers Introduction to handloom cluster of Chanderi Chanderiyaan 2010
REPORTs Click to view THANk you DEF Website defindia.org Chanderiyaan project chanderiyaan.org Chanderiyaan eCommerce chanderiyaan.net Chanderi heritage chanderiheritage.in
an initiative of in partnership with