70 Lakh 2000 traditional ARTISANs skilL-based ACROSS THE clusters COUNTRY 470 (24%) - handloom

digitally Digital empowering the weaver cluster communities development of programme chanderi m a d h ya p r a d e s h 3500 weaver households project chanderiyaan runs from the RAJA RANI MAHAL of chanderi challenges

/lack acce or ss o t P living conditions o information wages

Exploitation by middlemen market linkages industry infrastructure education

Disinterest of youngsters investment in traditional art

Competition from powerlooms objectives

DIGITAL AND DESIGN TECHN0LOGICAL DIGITAL CLUSTER SELF- ASPECT RESOURCE CENTRE SUSTAINABility ACCESS & SUPPORT TRAINING DESIGN LIBRARY

DIGITAL ONE DIGITALLY TRAIN YOUTH TO BECOME TERTIARY CAPACITY EMPOWERMENT LITERATE PERSON IN ENTREPRENEURIAL DIGITAL SKILLS ENGLISH BUILDING OF WEAVERS DIGITAL EACH HOUSEHOLD MASTER DESIGNERS SPEAKING ENTREPRENEURS

ENHANCE ACCESS TO increase Promote rural minimiSe the CREATION OF TRADITIONAL SKILLS GOVERNMENT moNthly role of SELF-HELP & INCORPORATE handloom SERVICES & household middlemen CONTEMPORARY industry ENTITLEMENTS GROUPS income DESIGN HOW DIGITAL HEALTH CARE & JACQUARD LOOM DESIGN BANK TELE-MEDICINE TRAINED WOMEN DESIGNERS ACCESS TO FACILITIES COMPUTER INFORMATION LABS RESOURCE YOUTH CENTRES ENGAGEMENT

10 COMPUTERS INSTALLED OPERATE e-COMMERCE SITE FOR DIGITAL LITERACY & DESIGN THROUGH CAD/CAM PHOTOGRAPHY & PHOTOSHOP 26 INSTALLED IN 13 SCHOOLS AND MADRASAS SOCIAL ENTREPRENEURSHIP & VOCaTIONAl training 2 COMPUTERS INSTALLED FOR DIGITISATION CHANDERI HANDLOOM INDUSTRY GROWTH module replicated in 180 150 other clusters

135

r a j a s t h a n s a i d a n p u r re o utta r p r a d e s h

r k a it h oon c

in m a d h ya p r a d e s h 90 b a r pa li res 65 o d i s h a

figu t e l a ng a n a nu a patn a 45 n a r aya n p e t

m u s i r i ta m il n a d u 0 2009 2010 2012 2015 impact education

COMPUTER LAbS IN 11 SCHOOLS AND 2 MADRASAS OF CHANDERI HAVE BENEFITTED 840 STUDENTS. skill building

Written and spoken knowledge of English to 870 youngsters has opened up wide choices of career options for the youth of Chanderi. digital literacy

A TOTAL OF 830 CHILDREN AND ADULTS HAVE COMPLETED THE BASIC COMPUTER COURSE AT DEF’S DIGITAL INTEGRATED RESOURCE CENTRE IN CHANDERI. heritage & tourism

About 300 monuments in Chanderi have been digitally documented on chanderiheritage.in; members in the local community have been trained to become tourist guides; and stories by an “illiterate” local historian have been published into a coffee table book. e-health

The primary health centre and doctors in Chanderi have been linked to the Hospital via tele-medicine services to provide advanced and accurate healthcare to locals without the need to travel to another town or city. digital design

About 85 young weavers in the community are now trained to create new handloom designs using advanced design software such as CAD /CAM. digital archiving

Digital archiving of the local architecture, especially motifs on monuments, helps weavers to weave new and innovative patterns on silk sarees. More than 20,000 designs have already been archived by the community so far. showroom

Chanderiyaan has its exclusive showroom in the grand Raj Mahal where they sell sarees, suits and duppattas. Weavers here take both cash and card. community broadband wi-fi

As many as 75 households and enterprises in Chanderi are connected to the wireless network set up by DEF, taking the client count to 260. livelihood

Besides weaving, men and women have been trained in block printing, stitching, embroidery and applique in an effort to improve the livelihood of weaver families. Apparel design

More than 250 Women from weaver households have been trained in apparel designing so that they can be empowered to bring additional income into their households. entrepreneurship

young women in Chanderi have been identified, trained and assisted to become entrepreneurs. Many of them have opened their own digital services and training centres now. train the trainers

furqan is one of the many weavers who was trained to digitally design and market sarees. Now, he trains other weavers/clusters that are incorporating digital tools. e-commerce Integrated Digital Handloom

Skills Training Module 1 Module 2 Module 3 A 6-month programme History & Technique Digital Literacy and Photography, Digital of Handloom Weaving Skill Building Treatment and Archiving

Module 4 Module 5 Module 6 Module 7 Heritage & Tourism Digital Textile Design/ Digital Apparel Sales and Digital Complementary Artwork Design Marketing Strengthening of Weaver Service Centres

Current Activities Proposed Activities

Provide weaver cards Build a brand for handloom clusters

Accept Indian Handloom Brand Enable access to weaver cards applications Set up an information services centre Assist in designing & dyeing Provide wireless Internet access Enable loans under scheme for weavers Train weavers in digital designing

Training for skill upgradation Set up a showroom for display & sale

Resolve technical issues Facilitate procurement & supply of raw material Archive traditional skill & design Weavers’ Service CEntre Improve marketing and promotion Enable access to schemes Create centralised database for weavers Facilitate interaction with stakeholders Training & skill buildling of weavers

Arrange exhibitions & workshops

Systemise yarn depot DEF’s Digital Cluster Development Programme (DCDP)

Uttar Pradesh

Rajasthan Saidanpur, Barabanki Kaithoon, Kota Chanderi, Ashoknagar Odisha Barpali, Bargarh Paithani, Aurangabad Nuapatna, Cuttack Maharashtra Telangana Narayanpet, Mahbubnagar

Kanchipuram Musiri, Trichy

Tamil Nadu

VIDEOS

The journey of Chanderi The empowered weavers Introduction to handloom cluster of Chanderi Chanderiyaan 2010

REPORTs Click to view THANk you DEF Website defindia.org Chanderiyaan project chanderiyaan.org Chanderiyaan eCommerce chanderiyaan.net Chanderi heritage chanderiheritage.in

an initiative of in partnership with