ALIGN YOUR ORGANIZATION WITH OUR AUDIENCE. OUR AUDIENCE IS YOUR COMMUNITY.

our community. our nation. our world. MEDIA KIT A TRUE PARTNERSHIP

WYSO is an independent, community-owned public radio station. We are the region’s source for many flagship NPR programs, local and state news, storytelling, entertainment, and diverse music programs. Our listeners tune in for news, information, and local programming that encourages dialogue, understanding, and engagement. We have become a media leader in the Miami Valley by creating dynamic, local partnerships our community. our nation. our world. with our sponsors that deliver the results they need. CONNECT with more than 70,000 weekly listeners

WYSO reaches 12 counties in Southwest . In a recent WYSO Listener Survey, 63% of the responders listen to WYSO more than any other station. 43% listen 2-3 hours per day. NPR listeners say public radio is an important part of their lives.

UNDERWRITING ON WYSO IS GOOD BUSINESS.

our community. our nation. our world. WYSO listeners are more likely to THE WYSO support a business that they heard AUDIENCE on their public radio station.

According to a 2018 WYSO listener survey:

EDUCATED – One half of the responders have a Master’s or Doctoral degree and 83% have a Bachelor’s degree.

AFFLUENT – 62% reported a household income of over $75,000 and 41% of over $100,000. COMMUNITY-MINDED – 74% contribute to worthy causes and volunteer for groups and organizations with their time and skills.

INFLUENTIAL – NPR listeners are three times more likely to participate in three or more public activities. WYSO listeners are engaged in our community. 85% take action based on something they have heard on NPR. our community. our nation. our world.

MARKETING OPPORTUNITIES How does it work? We provide Broadcast Announcements: COVERAGE our community. our nation. our world. 20 seconds in length Voiced by station talent FRINGE Written in an objective style that listeners expect and appreciate DISTANT

LOCAL MESSAGES STAND OUT Columbus AND PROMPT ACTION

Dayton Yellow Springs There is an average of just 4 minutes of underwriting per hour on WYSO.

On commercial radio advertising, segments can be as long as 20 minutes.

Cincinnati In the clutter-free environment of WYSO, your message stands out and triggers action. Program Schedule

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY ALWAYS 5:00am BBC World Service 5:00am Alternative 6:00am 6:00am Radio Rise When the from NPR (featuring local news, weather and traffic) Rooster Crows 7:00am Book Nook 7:00am REACHING 8:00am 8:00am Weekend Edition 9:00am BBC News Hour 9:00am

It's Been a WYSO 10:00am Minute with Weekend 10:00am Sam Sanders Book Nook On Point Wait Wait The Splendid 11:00am Don't Tell Me Table 11:00am

This American Hidden Brain Noon Life Noon

Excursions with Niki Dakota 1:00pm Radiolab 1:00pm The Dear Green Place The Moth 2:00pm Radio Hour 2:00pm TED Radio 3:00pm Fresh Air with Terry Gross 3:00pm Hour Hall of Fame Blues 4:00pm On the Media 4:00pm All Things Considered from NPR (featuring local news, weather and traffic) 5:00pm All Things Considered 5:00pm

6:00pm 6:00pm Marketplace Live From American Here Routes 7:00pm PRI's The World 7:00pm

8:00pm Around the 8:00pm Tables of Down Home Fringe with Rev Content Bluegrass Alpha Equinox Kaleidoscope The Jewel Case Cool 9:00pm Rhythms 9:00pm Snap 10:00pm Judgment 10:00pm Behind the American This WYSO TED Radio The Moth Radio Groove Routes American eTown Documentary 11:00pm Hour Hour 11:00pm Life Hour

Midnight Fresh Air with Terry Gross eTown Snap Judgment Midnight

1:00am 1:00am BBC World Service 2:00am - 2:00am - 5:00am 5:00am

Locally produced programming our community. our nation. our world.