amaze
aemployeem magazine HaP Nedezrland BVe
The Year of Reinvention
Jump on the HP train
Shopping at the HP Store… and more!
Thank you Christiana Hewlett Packard
1 amaze Welcome
In this issue of Amaze ntroduction Rob Idink and The Year of Reinvention
6
HP in Space 14 1 year HP Inc.
One year ago you came into this world. With hope, with dreams, with love and noise. That’s what you do when you Trans EurAsia Rail – celebrate: you tell the world and share it with the ones around you. The year passed with smiles, tears, success, challenges and most of all, many surprises. You wonder, you discover, the new ‘Silk Road’ you invent, you reinvent. That brings you growth and fun and beautiful stories. Up next is year two. Expectations will be higher, remember, you don’t have to do it alone. There are many people around you who will help you grow. Who help you create stories. Who are committed to give you another, maybe even greater year. 20 In this issue of Amaze you find some of the milestones, some of the smiles and some of the people who made your first year a year to remember. You achieved a lot, stood strong and managed to grow. You have invented so many things and amazed so many people. You made us proud. We thank all the people of HP Inc. in The Netherlands for making a difference. For making it matter. World Citizens For amazing so many. Adriana and Natasha Thank you! 34
Amaze is the employee magazine of HP Nederland B.V. Editor in chief Herbert Wormgoor. Staff writers John Weijers, Rob Hoegen, Nick Weijers. Photography Arie Cijfer, AND… Portraits of colleagues celebrating one year HP The classroom of the future Ruud van der Graaf, Clemens Rikken, iStock and others. Graphic design Raymond van den Hoek © 2016 Computing and printing ‘as a service’ Shopping at the HP Store •Take your children to Amaze is printed on HP Indigo 7800 by Wihabo. work Sinterklaas @ Startbaan WallArt @ Alrijne hospital
2 3 amaze 1 Year Celebration
Toon Swaak (Strategic Partner Business Manager) ‘Proud of my sexy company!’ Lynette Batta 2016 highlights (Front Office Coordinator) ‘It has been a year since the Separation and I mainly Onno Schiltkamp feel proud. Proud of the successful start-up we reali- ‘Even more bonding’ (Key Account Manager HP Indigo & PWP) sed with our partners, because after all these partners Liesbeth Goossen were willing to make the journey with us. It forged 2016 highlights (Global Program Manager Customer Support) ‘Stay cool’ an association and I am confident that it has become ‘I haven’t been working here for very long – I started even stronger. At times it was as if we were colleagues shortly before the separation – and I think the work ‘Successful solutions’ 2016 highlights instead of partners, and this showed from the results! climate of the past year was great. There were all ”My promotion to Global Account Manager for A personal highlight (which I actually should have those happy faces when we celebrated Sinterklaas. A 2016 highlights Cimpress, the largest customer for HP Indigo stated first…) is that I finally married my love Mayke, team outing is scheduled soon and I am really looking ‘For me 2016 was the year in which we transformed worldwide.” on the beach in Mauritius, with our children Loes and forward to it. And personally I hope that my ‘little’ our customer support training programme and built Guusje: naturally another highlight.’ 18-year-old brother Edyon will make it as an American a new hire training curriculum for agents around the 2017 outlook Football player in California.’ globe. And more in general: delivered successful soluti- “From a business point of view, I look forward to 2017 outlook ons, together with colleagues and partners.’ having another great year, like it was in 2016. And in ‘Let me start with something personal here: I am 2017 outlook this ever-changing world, I hope we all stay cool in the looking forward to the journey my family and I will be ‘A continuation of 2016: with even more bonding 2017 outlook upcoming election year in the Netherlands.” making to New York and Iceland. And I will be 50 next and grouping together on the shop floor and a ‘Reinvent Consumer Premium Support, Scale new hire year, although I’m not sure whether this is something breakthrough for Edyon in the States. Oh, and I would training for commercial product support. And I am exci- to look forward to… And workwise: to grow the market like to win the lottery, ha ha! ted about our 3D evolution!’ twice. This is referred to as ‘moon shooting’ I believe, but I am feeling confident in this because we are an innovative and sexy company with excellent products and professionals.’ 4 5 amaze Amazing The Year of Reinvention
Rob Idink states that the first year as HP Inc. has been a special one in which we have been building on a new company. He speaks of ‘The Year of Reinvention’, because for him reinvention is the umbrella theme. He recognises this on every level, from a corporate and team level to an indi- vidual one. ‘Following the separation, many people received a different or new role, and reinvention starts with yourself’, he says. Rob talks about 2016 – and 2017 – in five highlights.
The kick-off of the new HP Inc. this immense transitional journey. The feedback I I considered the kick-off of the new company have received from the market indicates that they also in early November 2015 with employees, HP clearly value this and that they see a new élan and a partners and customers to be very special winning HP. Naturally customer and partner engage- and a historic milestone. There we were, the ment are very high on the agenda in 2017. I am convin- 1largest start-up in the world. The blue carpet, proud ced that, in conjunction with our business partners, the faces, the customers who were literally in the cen- modified Go To Market organisation will enable us to be tre of festivities, all there. After having been inten- of even better service to end customers. We can really sely involved in the separation, the start of the new profit from this in 2017. company really is the climax. I have seen a photo that for me is wonderfully symbolic. Together we experien- The Global Partner Conference in Boston. ced the separation journey – employees, HP partners Over thirty of our main business partners at and clients – which has linked us more strongly in a management level accompanied us to the corporate sense and increased emotional commit- USA. The professionalism of this worldwide ment. Eventually you make a difference together. I am event in Boston proved to be infectious. I proud of how we have maintained our customer and 2think this year’s business partner journey was the best partner focus and have actively involved them during so far, with obvious energy, passion and entrepreneur-
6 7 amaze
“A year of building and making a difference for customers is a journey in full swing” Rob Idink
and bridging employees and customers. Also I will con- The power of curiosity. tinue to give people maximum support by effectively Personally I am driven by new ideas and deploying HP’s strength. insight, which provide direction and get me going. I think that passionate curiosity just “Let people shine” The speed of market changes. might be the main natural source of edu- This is a topic which fascinates me. 5cation; a theme that was playfully dealt with at the Consider 3D printing, Virtual Reality, TU Delft. This openness and growth mindset carry us Gaming, Security, Mobility, Online, IT as a along collectively as well as individually. I have seen service, the Circular Economy, the digital many people take this step over the past year, which is 4change in the printing industry (as I experienced during a highlight for our organisation as a whole. I regularly ship, which we – as colleagues – felt, as did our busi- the amount of knowledge and experience that is pre- the Drupa event). The IT trade has a special place, receive people from other industries at HP to exchange ness partners. Senior management shows the confi- sent in our Dutch entity. We can really help one ano- which I experience from my involvement in Nederland ideas and provide one another with new insight. dence that fits the new HP Inc. The strategy is clear and ther. The new set-up of the HP All Employee Meeting ICT. The good news is that HP has an excellent point BrainCandy and other tools provide employees with the innovations across the board are convincing and – where employees from various departments can of departure and the company embraces change as resources and allow for increased focus on energy and concrete. Much of this will be noticeable in the 2017 tell their story and we let clients tell theirs – allows an opportunity with a clear HP strategy which inspires less on time, certainly in a time in which we are required fiscal year. It is important that we and our business this. Naturally I invite everyone to be part of the HP All confidence. I recently visited Shapeways in Eindhoven to carry out more work with fewer people. I recently partners properly convert this into value for clients. Employee Meetings. I recently saw a wonderful story as one of the future 3D partners, which was immen- held a baton for WarChild in a theatre in Amstelveen. The range and dedication of the Dutch partner network about our logistic capabilities on TV and a presentation sely inspiring. 3D is a disruptive innovation which will I found myself entirely out of my comfort zone in the are substantial assets in the general GTM strategy. about the fascinating world of consumer gaming and increasingly leave its mark. The Netherlands are clearly presence of a large number of people. We collected a This requires the input of energy in the second year of worldwide support. People are proud and join in, which ahead in this and the services are becoming incre- wonderful amount of money for WarChild, and it was our new company. The announcement concerning the I think is wonderful. We also showcase our apprecia- asingly important as a shell around what we supply, an exciting experience for me to look for a challenge in scheduled take-over of the printer division of Samsung tion for employees who have propagated the HP Way such as DaaS, MPS or Factory Services. This invol- an unknown field. But in this way we show that HP is was well received, and we will expand the A3 multi- through trend-setting projects (HP Award). This is a new ves new services as well as new service concepts. also socially relevant. I encourage everyone to remain function print (MFP) portfolio considerably, providing dynamism that has been received positively, so be sure Customers are increasingly willing to pay for use and curious in 2017 and to have a growth mindset and be it with more room for contractual sales. We will also to experience it for yourself. And also consider YEN, less for ownership. Considering our Dutch business open to new ideas. add over 6500 printing patents to the IP portfolio and Women@Work and the new Works Council that have performance makes me proud. Despite the fact that integrate Samsung (Printing) in 2017 in order to fully been realised, in addition to events such as Kids@Work the traditional (core) markets of PCs and printing are I sincerely show justifiable pride in how together we deploy it in the A3 MFP business. and the Sinterklaas event that have provided considera- shrinking, the market positions have been reinforced in have given the initial year within HP Inc. an interpreta- ble new fervour. The building has received colour and the full spectrum. HP Nederland is a convincing mar- tion. Let’s continue breaking new ground by inspiring The design of Dutch corporate culture. content as a result of the efforts of our own HP founding ket leader and we must use the strategic initiatives to each other to excel. This has been given shape in a special fathers. And there is the inspiring HP Experience Centre take the next step in our leadership position. Lines are way. I have had the opportunity to meet which will be optimised in 2017 to create an even stron- short, speed has increased and there is greater atten- � many people and I feel a stronger connec- ger customer experience. It feels like one big family. I am tion to and deepening of relationships with customers. tion among the people in HP Nederland. passionate about inspiring people, and next year I will be Convincing executive power and proper focus will con- 3Everyone has their own story and I am stunned about focusing on increased connection between employees tinue to remain essential.
8 9 amaze Reinventing
Device as a Service ‘People pay for productivity’
DaaS (Device as a Service) is part of a broader socio-economical trend. It is becoming apparent in The future of many markets that consumers consider property as less important, according to Bektas Gultekin, DaaS Business Development Manager. ‘People are increasingly inclined to get access and make use of computing and products based on some kind of subscription. Take, for example, private lease. Nobody talked about it printing a few years ago, but now it is trending.’
HP has been providing DaaS since 1 November, HP Subscription for SME both to our direct customers and via business According to Bektas, HP is about the first hardware pro- partners to their customers. DaaS is an obvious ducer to market this concept, but his colleague Mauro continuation following other ‘As a Service’ solutions Chacon-Martis makes a distinction: ‘It is true that larger HP is already providing, says Bektas. Consider and comparable suppliers have not started with it yet, managed print services (MPS), for instance, which but Microsoft, for instance, does have experience with involves paying for the use of a printer. Bektas also these types of concepts.’ As an HP Services Business refers to solutions in the area of server storage, Development & Partner Sales Manager, Mauro is res- which involves people paying for the volume of ponsible for the reseller channel. He says that under the storage capacity and servers they use. ‘Customers name of HP Subscription, HP also has a DaaS solution had been asking why this was not possible at the for the SME and bottom Mid Market. front end, with the workplace.’ ‘The idea behind it that HP is willing to service every company with a price per month solution. HP Other type of sales Subscription is a true lean & mean concept: customers Various important clients have already chosen for can choose from all HP devices that are equipped with a DaaS, and Bektas believes that the first partners CarePack and may be bundled with other services pro- will ‘sign’ early next year. ‘With 6 to 12 months on ducts like HP Workspace and HP Touchpoint Manager. ‘As a average the sales cycle is taking longer than we are Also complemented with HP accessories and 3rd party used to. It is a different kind of sales which involves software for a complete workplace to guarantee pro- selling a solution instead of a box. A service concept ductivity and continuity.” is concerned that requires the entire organisation “Contrary to the customised solution for larger custo- to follow, which takes time. We do see increasingly mers, HP Subscription provides limited space for flexi- enthusiasm and are providing large clients in parti- bility. It may be bundled by adding services of partners, service’ cular with a customised solution that enables us to such as managed services. But the basis is the choice for take specific requirements into account. The basis is buying a fixed subscription for 24 or 36 months. You can a fixed monthly fee per device for use, and we pro- compare it to Phonehouse, where you choose a certain vide auxiliary services in which we look after certain telephone subscription with a certain device and that’s Customers are increasingly willing to pay for use and less for ownership. things on the customer’s behalf.’ that. In our case: you choose HP Subscription and pay Also, services are becoming increasingly important. HP is introducing new ‘Customers for sure also are drawn by the flexibility for use and productivity, knowing that when the contract we provide. As companies grow and require more ends, you can start a new subscription with the conveni- service concepts such as DaaS and Instant Ink, and will expand the A3 devices, this is possible, and vice versa. For instance, ence of the newest HP technology and devices.’ multifunction print portfolio considerably, providing it with more room for customers who are dependent on winning projects, contractual sales. Business models follow customer needs, one could say. may have to shrink at certain times when they do Given the trend and market needs, Bektas and Mauro not succeed, in which case we provide the opportu- are confident that DaaS will contribute to a bright nity to return devices.’ future for HP.
10 11 amaze Reinventing
A3 and PageWide ‘We have the best story’
In May 2017, HP will launch a new portfolio of A3 and PageWide printers. Robert van ‘t Hof, Partner Business Manager Managed Print Services, sees countless opportunities.
HP has always approached the corporate market supports customers in the objectives in the areas of from a Balanced Deployment strategy, considering energy and sustainability, says Robert. He states an individual user requirements within a context of multi- 84% reduction in energy and a 94% waste reduction functional printing (MFP), and this has been a distinctive compared to similar laser printers. ‘On average, we can factor compared to the competition, according to limit the carbon footprint to 55 percent!” Robert. While other providers chose centralisation of products, HP ensured an optimum user experience Solutions by bringing products as physically close to users The following goes for the entire portfolio: HP has a Instant Ink & SmartSupplies as possible. According to Robert, many companies substantial head start in the area of print security. experience higher functionality by placing printers Robert: ‘Generally, printers are among the least at certain locations nearby, and the current trend of secured company equipment. We have provided our ‘Innovating in commodotized markets’ decentralisation thus plays into HP’s hands. printers with PC security features, and have really beaten competition with this. We simply have the best HP is about to introduce two new solutions in the field of supplies and will do this together with our Countless opportunities story.’ We will have a portfolio of 16 new A3 devices business partners: Instant Ink and SmartSupplies. “This shows how HP keeps innovating in markets that HP is a market leader in many printer segments, which we can use to take on the competition throughout the are commodotized”, says Ronald Hoogeweg, Business Manager Supplies Benelux. reinforces the ambition to lead the industry in the area industry.’ of A3. This concerns a 55-billion-euro market and Robert believes there are countless opportunities. Self-learning equipment Contractual printing – i.e. being completely serviced Smart and convenient The acquisition of Samsung has enriched us with Software tools such as the universal print driver (UPD) - may be a solid trend in the supplies market, the SmartSupplies is an auto replenishment solution for ink various patents and reinforces the HP Laser portfolio in and WebJet Admin management software ensure market for transactional supplies stays huge. According and toner and is developed by ALSO (not restricted to 2017 with a total of 13 new A3 devices. that clients can easily manage their printers. And if to Ronald, in the Netherlands, it is worth millions of HP printers in the customer printer park) offering Just- we finally consider user experience: ‘This is identical, euros each quarter. To address the various needs of our in-time delivery and convenience to end customers in PageWide because the following goes for scanners as well as A3 customers we will introduce InstantInk for consumers. the mid-market (5-25 printers). No contract, no manual In addition HP will expand the A3 selection from the or A4 devices: customers experience the same ease of ordering, SmartSupplies is as smart and convenient as PageWide side with three new models. The ‘PageWide use for each HP device.’ InstantInk offers a subscription model for consumers, that. has been developed from our web press technology, starting at as little as 3 euro per month. The service SmartSupplies also is an opportunity for our resellers to followed by Pagewide XL (large format) and has proven In the light of the Balanced Deployment strategy, it already is available in the UK and France and is expected add value, Ronald continues. “The software gives them itself convincingly: over 200 billion pages have been is expected that we will sell more A4 machines as a to be released in The Netherlands on the short term. valuable insights to help their customers manage the printed already.’ The PageWide technology provides HP result of our new A3 portfolio, according to Robert. ‘It With InstantInk, HP basically delivers convenience to print fleet, customize or prioritize on specific needs and with so many new options that it is used in our new 3D is mutually reinforcing, and we will make great strides consumers. “Ink as a service”, Ronald points out. “Your cost reduction that customers can benefit from.” printers as well. in service.’ He mentions self-learning equipment. Just ink will be delivered by regular mail.” The ordering and as a Tesla learns to recognise bumps though driving sales process goes through the usual channel. More Promotion video SmartSupplies ‘You can see that in recent years all of the markets in experience (and shares this knowledge with other news and the exact price plans are about to come soon. https://player.vimeo.comvideo/186391719 which we are active (consumer, enterprise, printing) Teslas), HP printers will respond intelligently to certain use ink instead of toner. Our PageWide proposition circumstances. You may also want to visit www.weprintsmarter.com �
12 13 amaze Exploring Preferably in Space
This spring, the first of 120 HP ZBook workstations were sent to the ISS International Space Station to support NASA in their studies in space. Extensi- ve use is being made of HP technology for data storage, control and ope- ration functions and monitoring the astronauts’ health. The workstations also contribute in growing vegetables up there. Indigo Care Centre employee Jacques van Oene is involved in all this in a special manner.
14 15 amaze
back in the days when he still worked as a printer. ‘These also include the stickers of the Russian Soyuz crews, as shown on one of the photos. Each expedition has its own emblem.’ When over two years ago Jacques was hired by HP as a Remote Support Engineer for HP Indigo presses, he found another HP link with space. ‘HP delivers ZBooks to NASA. In April the first ones went to ISS and this involves a total of 120 “HP ZBooks support workstations. They are used for a variety of functions: naturally for supporting the research – such as data research at the ISS storage and control and operation functions – and also for monitoring maintenance issues and the astronauts’ space station” state of health, for which the HP ZBooks function as a finger on the pulse. Apart from the fact that it is beneficial to their well-being, they can also use it to communicate with the home front. The inspired space “ISS stickers for travel hobbyist showed an HP video featuring the Jacques was nine years old when in 1981 his was the first of many articles and photos. Today, options. One of the components concerns a little boy cosmonauts are teacher said: ‘The first Space Shuttle will be launched Jacques is the official European correspondent for the looking at Space Farming with astonishment: growing this weekend. Watch it on TV to prepare for an SpaceflightInsider site. He has been to America on vegetables in space using a ZBook. What would it be printed on HP assignment you will have Monday.’ The seed for a journalistic missions on thirteen occasions, attended worth to Jacques to be shot into space some time, now passion was sown and the space virus increased its four launches of the Space Shuttle and has seen that entrepreneurs such as Richard Branson (Virgin) Indigo” grip on little Jacques. ‘You know how these things go; seven unmanned missiles depart into space. He has and SpaceX Elon Musk are involved in this? ‘This is still it starts by asking books and do-it-yourself kits for experienced it all from up close, and sometimes even in the future for the time being I think, both regarding your birthday, followed by writing to every embassy closer: ‘During the last two launches I attended – an the technical development involved in these plans and and says: ‘I am practically sure that there is life on and space agency throughout the world asking for Atlas-V and a Falcon-9 rocket – my camera was a mere bearing in mind finances’, he smiles. ‘ But if I win the some other planet. Water has been discovered on information and asking astronauts for a signed fifty metres from the launching site. But the best thing lottery and money is no issue, I would certainly prefer Mars, so I guess there was life long ago. And planets photograph. Just like little boys asking football player is the contact with the astronauts, who are all in fact going into space for a week for 30 million with the are discovered that are at a similar distance from a star Dirk Kuijt for his autograph’, he describes the growth very approachable and amiable people, irrespective Russians in a real Soyuz, instead of half an hour with as the earth and which have a similar measurement process for a hobby (he is a Feyenoord fan and has a of whether you are dealing with an American, Russian Branson for two hundred thousand euros – and believe as the earth, so there could be life there. However, the season ticket). ‘But I never had Star Trek pyjamas and I or European.’ An indication: on his birthday his wife me, I’ve heard these ticket prices.’ question remains as to what form of life is concerned. don’t care much about the films.’ Margreet asked Jacques to come to the telephone But in this light I expect intelligent other ‘life’ to fly by saying: ‘It’s André Kuipers for you.’ And there you go Finally – and a little further into the future – the the earth and not stop once they see what a mess we ‘It’s André Kuipers for you’ thinking: ‘yeah, right’, because he was in the ISS at the question you simply must ask a man like Jacques: ‘Is are making. I can’t imagine any alien wanting anything It was not possible for Jacques to pursue his childhood time. But it really was him, calling to wish me a Happy there anything out there’, do aliens exist? Jacques to do with this.’ dream and try to become an astronaut; he was too Birthday.’ goes from a grin to laughter and then turns serious � small and light for a career in the defence sector. ‘Also I Margreet has no trouble with her husband’s hobby, am not scientist material so I became an offset printer.’ although she herself is not that interested. Jacques: So he settled for writing about and photographing ‘But if we go to NASA in Florida, we always make sure Spacepatches.nl space travelling instead. He succeeded in getting that in addition to launches and interviews, we also on a press report list, responded to invitations for plan to see amusement parks and sports events.’ Jacques made his first project in school together with the boy next door, his classmate and best friend Erik. ‘Our events and, to his surprise, was allowed to attend mothers were next to each other in the maternity ward.’ These days, along with two other friends, they run the press presentation of the ERS2 satellite at ESTEC Space Farming Spacepatches.nl, a foundation that delivers the official mission emblems to astronauts boarding a Soyuz into in Noordwijk in 1994 as a freelancer. Jacques sent The (dual) link with HP makes Jacques’s hobby even the direction of ISS. ‘We design and produce these embroidered space patches in conjunction with the Gagarin the text with photos to a space travel magazine he more special. First of all, he created various stickers Cosmonaut Training Centre in Moscow.’ Be sure to have a look on their website. was subscribed to and it was actually published. It found in the ISS space station on an HP Indigo press
16 17 amaze 1 Year Celebration
Kleford Britt (Training Delivery Support) Tatjana Pantic Tomanic (Management Assistant) ‘Let’s Keep …’ Andrea Di Dio Martello Gilberto Paracchini Robert Klitsie (Software Support Engineer) (Software Support Engineer): 2016 highlights (Chief of Staff / Manager Strategy & Planning) ‘I’ve had a pretty busy and interesting 2016, supporting ‘Continuing to grow’ ‘Ready for challenges’ all the training courses that have been taking place ‘Beautiful moments’ here in Amstelveen. The best part of my job was 2016 highlights 2016 highlights meeting people from different countries and building 2016 highlights ‘I can look back on a very positive 2016, my first full ‘My first year at HPI! I was happy to join the new team some new relationships. I am proud of the work I have Tatjana: ‘To watch my baby girl Elena (born in 2015) year at HPI. Business has been growing, as has ‘my’ in the Indigo EMEA Care Centre last March and since done this year!’ grow. I have enjoyed every second of 2016 with Elena!’ team, which includes Gilberto, my colleague next to me then I have learned a lot in my new job.’ Robert: ‘My most memorable highlight is that I got who is also from Italy. And I met many new people in 2017 outlook married this year and that I was fortunate enough The Netherlands outside of my work; very nice indeed!’ 2017 outlook ‘My 2017 will be as follows: keep focus, keep looking to go to Australia for my honeymoon for a month. A ‘The GSB business is growing, so my activities and for more opportunities and keep being thankful.’ beautiful experience!’ 2017 outlook responsibilities towards the customers will increase, ‘Allowing the business to continue growing, to continue giving me the opportunity to grow and have new 2017 outlook growing as a person and developing myself in both interesting challenges. And I intend to buy my own Tatjana: ‘Stay happy and healthy!’ areas. I am happy with my new life of which HPI is a apartment in Amsterdam and follow a Dutch language Robert: ‘Embrace the moment, as it is all we have!’ considerable part.’ course next year. But: every now and then I always will go back to spend some time in Italy.’
18 19 amaze Pioneering
For centuries the silk road connected China to Europe. In addition to silk, caravans also brought jade, bronze, porcelain and gunpowder from China, and took ivory, glass, gold, etc. back with them. In the Middle Ages, Jump on the however, transport shifted to the sea, but recently the legendary silk route has been reinstated by the Trans EurAsia Rail. Our colleague Ronald Kleijwegt was at the cradle of this development, and HP was mentioned in HP train the columns of Forbes and a speech by Chinese president Xi Jining!
Trains have replaced camels as a means Pioneering in the footsteps of Marco Polo, the first “Organisations like of transport for the silk route. And no silk will be European to travel the silk line: could this suit a citizen transported across the Trans EurAsia Rail, but mainly of Rotterdam like Ronald? ‘It could, yes. I studied ours are passionate electronics instead. ‘We were the first to do this,’ says formal logistics and am fascinated by geographical Ronald, who since early this year is responsible for the maps, but I also come from a family of entrepreneurs. about realising a optimisation of our logistic processes as Director of Global Logistics Optimisation & Program Management. minimum runtime Here’s his outline of the context. ‘Until about 2000 we manufactured most of our products in the USA, in against limited cost’ addition to factories in Ireland and Scotland. After that an important part of production shifted to Eastern Ronald Kleijwegt Europe and China; initially mainly to the Chinese east coast, from where transport to The Netherlands took place largely by plane and ship. In 2009, however, because of lower costs HP decided to transfer production to Chongqing, a city with almost 35 million residents in the South-west of China.’ This was a direct consequence of the ‘Go West In the 1970s my father was among the first to strategy’ of the Chinese government that focuses on transport nuts and subtropical fruit by lorry from an improved economic spread. Most manufacturing what was then Persia to The Netherlands, because companies – as well as environmental pollution and it took longer to have it transported by ship’, he congestion – were concentrated in the east, while explains on the phone from Guadalajara (Mexico), most workers came from the west. The government Ronald’s temporary residence after visits to Palo Alto, invested billions of yuans in the programme. Texas and Panama (‘where a new logistic HP hub will be realised’). ‘Developments happen in a bizarrely 11,500 kilometres of rails rapid succession these days, with margins mostly at Because Chongqing is not located by the sea but ‘in the cost side, and logistics can limit them. Until the the middle of…’, Ronald and his team were confronted millennium we could permit ourselves to maintain with a fascinating challenge: finding a new route to let large stocks, but this is no longer possible because our products find a way into Europe, which was realised of stock expenses (working capital). Organisations with the Trans EurAsia Rail, an 11,500-kilometre like ours are passionate about realising a minimum long railway line that runs to Duisburg (Germany) via throughput time against limited cost. This is a conflict Kazakhstan, Russia, Belarus and Poland. by default, but it is up to us to find creative solutions.
20 21 amaze
“The China–Europa silk road is re-established with the Trans EurAsia Rail”
Transport by train is greener He illustrates this with a striking example. ‘Customs- contributed to a new transport corridor, as well as a new very direct, which is also what I always hear from Another phenomenon in transport by railway is slow technically, intercontinental railways were not yet known trade corridor, he said.’ American colleagues. We want a lot very quickly. But streaming, Ronald explains. ‘International companies in those areas and various consignment notes were This ‘One Belt, One Road’ trade corridor is now among the fact is that a relationship must evolve and requires have been forced to watch with grinding teeth how required. In addition, many inspections took place by the most important initiatives in the interest of the investing effort, so a cup of tea with Chinese people or container shipping literally started to sail slower as a the borders, on average ten percent of the total load, Chinese economy. a cup of coffee with Arabic people is part of this. You result of environmental regulations, over-capacity and which constitutes a time loss of two days. In this respect have to understand the culture, and Chinese people high fuel costs. ‘Ultra slow steaming’ became the new the realisation of the customs union between Russia, Ronald, who last year in Chongqing was honoured really appreciate this. trend and shipping companies had their mega ships call Belarus and Kazakhstan was a giant break-through’, with the ‘3 Corges Friendship Award’ for his effort in at various harbours if possible at all, resulting in loss Ronald states with justifiable pride. ‘And if no paper work and involvement in the Trans EurAsia Rail project, ‘Camel droppings’ are rocketing of time for clients. Today seaborne freights from China is required any more in the future, the transit times establishes that developments are going very rapidly. ‘Growth, growth, growth’, is what Ronald answers take 35 days while we can reach Germany by railway for door-to-door transport can be limited even more, ‘This is the highest award a foreigner can receive, so it is when asked the final question about what the future in just 17. Transport by train is certainly becoming an perhaps to a mere fifteen days.’ quite special. The Dutch consul was present during the will bring. The word Khorgos is also mentioned interesting alternative for more expensive products such Other improvements that have been implemented presentation. repeatedly, which freely translates into ‘camel as cars, chemicals and our computers.’ include a GPS system (which allows a constant update droppings’ and refers to the role this city played in the concerning the status of our goods) and special Did you ever think you would not succeed? days of the old silk road. On the border of China and HP still makes use of planes and container ships, but in containers (designed in conjunction by HP, the Dutch ‘No. We always carry out thorough research and tests, Kazakhstan, in two years’ time a huge railway hub has terms of ‘time to market’ Ronald considers transport by company Unit-45 and ThermoKing) which automatically and I become very motivated if people say something developed that is of crucial importance to the Trans train a perfect compromise. And: ‘The environmental cool or heat during the 11,500-kilometre long transport will not succeed while we know – because of our EurAsia Rail. Ronald: ‘In less than an hour containers aspect also plays a role. Transport by train is much through various climate zones. research and tests – that we can. from Chinese trains are transferred to Kazakhstan greener than by plane or ship. We have undergone a trains to Europe and vice versa. Currently 130 hectares considerable evolution in this respect, because around Friendship Award Have you ever travelled the route by train? are under operation and another 450 hectares have the millennium about 15 percent of exports by air cargo All in all, this story has resulted in considerable attention ‘Partly; we recently covered the trajectory from the been reserved for logistic and industrial activities. from Shanghai was HP-related. Today, about 50 percent from the media, ranging from the Nieuwsuur current Chinese-Kazakhstan border by presidential train (with This will be the new Dubai (Jebel Ali), certainly when is transported by sea or railway (half of it by train).’ affairs programme and all of the national newspapers, the NOS broadcasting corporation). It was a real ‘Orient considering that north-south routes come together to prestigious foreign magazines, such as Forbes Express’ experience. here in addition to east-west routes. If the sanctions Infrastructure pushes the economy Magazine, New York Times, The Economist, Financial against Russia and Iran are removed, this will be the Ronald met with many local authorities and government Times and the China Daily: they have all hailed the now Have you learned to speak Chinese? pre-eminent junction for the entire Eurasia zone. The representatives in the countries involved. This required 50-year-old HP employee. In addition he was invited ‘No, I haven’t, I always bring an interpreter. And by the world will be an entirely different place in five years, extensive lobbying. ‘You have to keep on the safe by ProRail and Instituut Clingendael to tell his/our way, the younger generation of Chinese people speaks and certainly this part of the world. So it is good for us side through talking, influencing, encouraging and story. ‘Maybe the best thing was that last year Chinese English reasonably well. to be here from the start, because these are markets explaining. But eventually everyone saw the greater president XI Jinping mentioned HP in two speeches with a potential of two to three billion consumers.’ interest: infrastructure pushes the economy. This gives in Seattle and Washington D.C. during his state visit And how about taking into account the local culture? a tremendous amount of satisfaction once it succeeds.’ to the USA and thanked us for our support. We thus ‘You naturally have to realise that Dutch people are �
22 23 amaze Learning
David Hogg on the ‘Classroom of the Future’ “We have to reinvent higher education”
Picture yourself in ‘the Classroom of the Future’, an inspiring environment in which students and teachers explore new David Hogg styles of (individual) learning by using digital tools. The (“Excuse me for classroom of the future is all about blended and online the accent, I am education, learning analytics, creativity and developing skills from Scotland”) is responsible that match future opportunities and careers. for Education Virtual and augmented reality are also an exciting part of this. Sales in EMEA
24 25 amaze
HP offers a broad range of products and solu- nes as their go-to device. We have no other option tions to help realize the classrooms of the future by “The most than to reinvent higher education.” making better use of ICT technology. “There is no such David considers ‘Improve Student Recruitment, thing as one size fits all, where to start depends on the important skill Engagement & Retention’ and ‘Introduce new outlook and the readiness of the school”, says David Teaching & Learning Methods’ as two priorities that Hogg to his audience during a lunch session at ‘De schools can teach universities face. He refers to Notthingham Trent Onderwijsdagen 2016’ event on November 8 at Beurs/ University as a best practice in the use of HP IDOL WTC in Rotterdam. A group of 20 education professi- is learning itself” (Intelligent Data Operating Layer), a search index onals learn from David about different learning styles, that enables organisations to extract meaning and creating customised education and reinventing the act on all forms of structured and unstructured data, classroom to offer students a unique, flexible and colla- address individual talent, we must recognise different including audio, video, social media, email and web borative experience. styles of learning: auditory, kinaesthetic and visual, content. David teaches.“What too often drives our decisions ‘Destandardise’ learning Key trends in global education are ‘What do I buy, how soon can I roll it out, and why According to Mike Day, Director of Information Systems In terms of introducing new teaching and learning Technology can enhance the quality of education, isn’t this working?.’ What should drive our decisions is at Notthingham Trent: “We needed a way to look methods, David is convinced we should ‘destandar- assures David. He points out the key trends in global a vision on what does student learning look like, what forward and exploit our existing data to benefit our dise’ learning. Keywords in this new approach – from a education: we should measure in terms of outcome and how to students in the best possible way and that is what the student’s perspective – are ‘exciting, immersive, enga- 1. Policy & Assessment Education as a human right, the ensure sustainability.” HP IDOL engine has given us. We wanted to provide a ging, collaborative, mobile, adaptive, creative, rigorous, Access + Learning agenda and comparable outcomes mechanism where we could identify doubters as early relevant.’ assessment / ROI are the highest priority for leaders. Active learning and career readiness as possible in the academic cycle, because the earlier All this implicates an evolution of the traditional 2. Safety & Efficiency School safety has become a The most important skill schools can teach is learn- they overcome their doubts, the more successful they classroom. “With HP Graphing Calculators, Wireless global issue. Schools are also aware of operational ing itself, says David, and he states that active learning are likely to be.” Connectivity and Data Streaming, teachers can realise costs and carbon footprint. leads to higher order skills development and college Another solution that HP offers is StREAM (Student improved achievement through formative assessment 3. New Pedagogies Technology enables new methods + career readiness. “Jobs that barely existed five years Retention, Engagement, Attainment, and Monitoring). and have enhanced control via student oversight. The of teaching, learning and assessment, such as ago are Android Developer, iOS Developer, Big Data It is an intuitive tutor tailored dashboard that helps classroom of the future also comes with streaming for blended learning, student centricity and digital con- Architect and Cloud Services Specialist. So, the future teachers develop understanding of key student real world data analysis, contains added usability with tent transformation. of higher education is right now. Gen Y and mobile metrics allowing identification of ‘at risk’ students. It Emulators and Apps and offers dynamic teaching with professionals already define their phone as the centre enables more targeted teaching and user outcomes dedicated buttons and Advanced Graphing.” Criticial thinking, innovation and collaboration are of their tech universe. Under 35’s already reach for show improved student retention and engagement, skills that the student of today needs for tomorrow. To their phones first and most often and see their pho- as well as improved student interactions. �
26 27 amaze Learning Elite X3 phablet makes smartphone Sprout, Sprout, let it all out* and tablet redundant Klaas Kuperus is a huge fan and passionate advocate of the HP Sprout. He is Managing Director of De Rekenwinkel in Apeldoorn, the ultimate specialist in sale and advice concerning calculators, his showpiece being ‘Behold the mobility of a smartphone combined with the power of a laptop’, Pieter Schouten smiles when he the HP Prime. The company provides a wide range of school supplies and teaching materials (from interactive shows the HP Elite X3 with justifiable pride. It is called a phablet and is equipped with Windows 10 Mobile, whiteboards to robotics), including the HP Sprout. providing great opportunities with Continuum. Sprout is a new type of all-in-one computer pupils can use Continuum allows the adaptation of the interface to the device to create, design and adapt the world around them, thus that’s used. By docking it, the Elite X3 provides a full desktop providing a new way of learning and discovering. Sprout experience. helps pupils to collaborate, communicate and learn to think The Elite X3 itself is 6 inches, ‘but’, as Pieter emphasises, ‘it critically; all of them skills that are required in the learning can be expanded with a larger external monitor such as a 24” environment of the 21st century. Sprout is suitable for display, or an 84” screen even, providing complete desktop use in classrooms, labs and workshops, and is a learning functionality while the applications scale along with the environment in itself. Sprout activities include scanning in screen size. I can open all my files and work on them; this is all 2D and 3D, creating mash-ups and lay-outs, stop-motion synced through Office365 business.’ animations, drawing and recording videos.
Super trendy and super flexible More expensive, but with many, many more options Your Elite 3X can be put straight up in the HP Desk Dock, which ‘Sprout is an extremely powerful workstation PC that is more expensive than an average PC but also has can be connected to other peripheral equipment, such as a many more options and possibilities, which you must explain, show and demonstrate. We are successful keyboard, mouse pad or monitor. Lo and behold: a complete in this with HP Prime, and we want the same with Sprout,’ Klaas says enthusiastically. ‘Graphic calculators desktop experience is a fact! constitute a highly specialist market, entirely different from the market for PCs, but the HP Prime and The HP Lap Dock with a 12.5 inch HD screen and keyboard is no HP Sprout do require similar sales techniques. Klaas demonstrates the Prime, which he advertises as ‘a less trendy. ‘It looks like a laptop, but has no CPU, no memory completely new calculator with a touch screen, which is quite different from what pupils are used to. HP thus and no hard disk. It’s a keyboard, a mouse pad and a screen. I indicates that they bring revolutionary products into education.’ can obtain the desktop experience between the X3 and the Lap He thinks that Sprout is suitable for children aged six years all the way through higher education. ‘I think Dock via both a wired and wireless connection (Wi-Fi Direct and Mirrorcast are the protocols supported – editorial children in primary school are more involved in creative stuff using various play elements, which makes Stop staff), but in a laptop variant, so I do everything on and from the Elite X3 and IT management only has to secure motion a good choice. In secondary education you might consider programming a machine and developing one single device.’ software for it.’ ‘As an end user I am extremely flexible because I can go anywhere and dock at any place, which is possible with Windows10. I have all of my applications ready to hand and I can make and receive phone calls. It has a gigantic Making teachers enthusiastic battery; and because there is practically nothing in there, there’s plenty of room for it. The idea is for it to be used His discussion partners do not come from the IT domain but ‘instead are people from the field of education. as a power bank as well, your Elite X3 can be charged using a simple cable. We focus on ensuring people can be ‘You must make teachers enthusiastic for this technology. I recently visited a school in Hilversum where it was productive for a week with one single battery charge of the Lap Dock and the X3.’ said that they had just purchased 16 new computers and they would not replace them with Sprouts. But this is not how you should consider it: compare it to a technique lab or a physics lab, where certain drilling machines HP Workspace, the happy app and microscopes are used. There are three or four that can be used in turn. I consider Sprout to be that kind of The HP Workspace, an app constructed by HP that can scale along with the size of the screen, is another addition to the existing teaching material. You discuss how you can recognise geometrical shapes with maths distinguishing feature. ‘It is a sort of app virtualisation service we provide from HP, and I approach my own teachers, how to allow modelling with physics teachers, in other words how to process digital simulations using container with all full applications instead of the mobile variants from my data centre in Frankfurt. We provide physical objects. Biology teachers like to see the scanner recognise leaves and provide information about it; in this as a managed service and end customers can purchase this when buying the Elite X3, after which they short, there are just so many applications.’ can upload their applications to our cloud environment where we make sure that it works; a really special thing. One of the best things about the X3 is that you can use two SIM cards; one for private and one for hp.com/nl/sproutpro business use. The business and personal data can be physically separated to make sure a work file cannot be copied to your Facebook page’, says Pieter. *freely adapted from the hit single Shout by British Band Tears for Fears (three weeks #1 in the Billboard Hot 100 from 3 August 1985)
28 29 amaze 1 Year Celebration
Giampiero Malipiero (Manager) Jeroen Sloots ‘A better world’ (Corporate Notebooks Category Manager) Kim Lai Irene Beks (Tax Director) 2016 highlights (Global Functions Assistant) ‘Keep scoring’ ‘2016, again: Indigo is the market leader of the graphic ‘New²’ industry and I am proud to have a team fully dedica- ‘Steady job…?’ 2016 highlights ted to supporting customers seeking help. The Indigo ‘We received a magnificent new 2-in-1 line-up to score 2016 highlights Care Centre has demonstrated again – and even with 2016 highlights with. I also scored in the personal area when my snoo- ‘New company, new challenge, new team! And an greater strength – that it is a very important part of the ‘How HPI developed following the separation and how ker team and I became champion of O.Z.E.B.I. from amazing result: all achieved through team work.’ entire service organization puzzle.’ I have been able to design my job as part of this. And Utrecht. O.Z.E.B.I. stands for Public Swimming and Bath privately: the birth of my niece Nyke and my daughter Organisation, which used to be established there.’ 2017 outlook 2017 outlook Yarah’s first steps in school.’ ‘Looking forward to this new chapter in my life.’ ‘First of all a wish/dream: let’s have/make a better 2017 outlook world where people, regardless of their origin, culture 2017 outlook ‘Maybe becoming champion with the ‘swimmers’ and religion, have a feeling of freedom in any kind of ‘To further shape my function, in permanent employ- again? Ha ha, no: maintaining is the objective with situation. ment if possible J. O.Z.E.B.I. because we practise this sport seriously, but And from a business point of view (and this is more And simply to be able to do fun stuff; a visit with my mainly recreationally. And as regards work, we are than an expectation and certainly not a dream!): invest daughter to Disney World in Orlando is high on the list focusing on continued growth of notebooks in the pre- in a highly engaged, innovative and customer-centric in addition to improving my salsa skills; another chal- mium segment.’ workforce.’ lenge for next year.’
30 31 ama e Shopping
Yves van Knippenbergh, Stefanie Bouw and recommendations for a new laptop bag, or in case you Matthijs van Vloten are the HP Shopping Team NL. have purchased a printer, we will make sure that you Yves: “With the HP store, we come in direct contact will know all about our original ink. If you have visited with our costumer. It ensures that we are telling our HP Store, we will follow you down your further online story in the best possible way, while giving us vital search queries, ensuring you will keep considering HP. data. Like for instance where they live, the price range We have experts in our team that are able to execute of the products they buy and where their interests lie.” this, while monitoring efficiency.”
Our store, our direction In touch with the HP fans With this direct selling approach, HP can better give “We have more than 2.2 million unique visitors in the direction and test on focus areas, including gaming, HP Store on a yearly base, which created a fan base. premium products and utilities like HP Sprout. HP can When people shop with third party retailers, they are now propose new products to see what gets the custo- shopping for ‘just’ a notebook”, tells Yves. “But the mer’s attention. If a product sells well in the HP Store, people who visit the HP store are specifically interested retailers might pick it up and include it in their assort- in our products. They don’t want ‘just’ a notebook, they ment as well, thus increasing the market share of HP in want a HP product.” the categories we want to grow in, explains Yves. This appreciation is also shown through the feedback that people give the HP Store. “We ask our customers what they think of our company, our products and their “We have more than shopping experience. They give us a score of 4.3 out of 2.2 million unique 5.” Not so shabby! visitors” Special year celebration’ promotion
In the two years that the HP store has been online, Throughout December, the HPNL Store has a Yves and his team have already obtained a ten percent special ‘1 year celebration promotion’ for all HP Store, share of the total HP consumer computing business. employees of HP. The selected products are “Our goal is to maintain that growth”, says Yves. “In the related to stories in this magazine. Get an extra next two years we want to double this share and focus discount on HP finest products and be the the direct link with our on increasing share in other categories to a represen- ambassador of our company. You can use the tative share.” code “AMAZE” during check-out to get a 10% EXTRA discount on these products: customers (and fans) Getting smarter This growth isn’t just indicated by sales figures, there is also constant improvement in utilising the oppor- tunities of the online environment. “We’re becoming smarter, with better tools,” explains Yves. “We act as a professional online player, with all of the elements HP zBook Studio HP Sprout that come with such approach. We weekly sent about 1 million e-mails, manage our dedicated stock, moni- In the world of tomorrow, doing your daily things online has become the norm of tor pricing, as well as delivery next day, and are visible modern society. But at the same time, getting in contact with your costumers will online in all possible relevant places. Ensuring that if a always be of major importance. With the HP store, HP has the opportunity to not customer is considering our brand, we can offer him all only make and maintain that contact, but also to get to know our customers a little the possible information at the right time.” HP Spectre 13, x360, Omen X and “For example, when someone buys a new notebook, Lhasa 3720 or 3740 Omen 15 better. This information is vital for paving the way towards the future. based on that information we can give personalised
32 33 amaze World Citizens
How long have you lived in the Netherlands? otherwise my parents will cut me from the will! For almost six years now. I used to work in Romania (joking) for HP Bucharest. I was still completing my studies there. After two years working there, I got a job offer What could the Dutch learn from Romanian culture? here. What I miss a lot from the Romanian culture is the openness and warmth of the people. In Romania, if What made you decide to take the offer and move to you go backpacking across the country, when you the Netherlands? stop at a house to ask for directions, you will probably It was strange because I never had the urge to move end up having dinner with them. And they will give outside of Romania. But everyone around me encou- you something for the road as well. raged me that it was the right time to do it. I wanted the international experience. Although I was already When people want to visit Romania, what would you working for a multinational company in Bucharest, recommend? most employees where still Romanian. If they want to enjoy the social life, like going out, eat at nice restaurants and things like that, they should How is it to live in another country when you have definitely go to Bucharest. But personally I would say never been abroad before? to go see our countryside, especially if you are from I did not expect the impact those changes would have the Netherlands. We have beautiful mountains, the on me. When you go to live in another country, you’re Danube Delta is very beautiful, and we have a natural changing everything in your life. The first year I still reservation called Retezat which has one of the last had to get used to everything. I moved here alone, untouched forests in Europe. So definitely travel the it was my first time living abroad, I didn’t like the country. Don’t expect the roads to be like they are in weather and I also had some trouble with the stairs! the Netherlands, but you are welcomed everywhere The stairs in the Netherlands are steeper, so the first and the countryside is very beautiful. week in my apartment I already twisted my ankle. But it was also exciting, because I love getting to know There is this one place that is very special and nice to different cultures, so I knew that Amsterdam was see. It is called the Merry Cemetery, because all the the place where I wanted to go. In time I got to make gravestones are manually crafted in bright colors and friends and now I have lived here for almost six years they all have a poem. Not a sad poem, but a funny, now. satirical poem about the deceased. For example, when a mother-in-law passes away, her son-in-law What do you like about the Netherlands? would write something like: “Three more days she I really love the old cities with the old houses and would have lived / I would lie, and she would read (his Adriana Petric small streets. And it is always green, even in the win- grave stone).” All satirical of course. It is a place where ter it is green. I live in a beautiful area in Amsterdam you go and laugh instead of being sad. Project and Programme manager Originally from: Bucharest, Romania next to the canals, and even now after all these years, when I’m biking there in the evening, I still stop for What can you tell us about the shirt that you have a second to look around and realize how lucky I am with you? to live here, to experience this and to appreciate This is a handmade Romanian blouse called “IE”. All how it has broadened my perspective on life and all these patterns and symbols are hand-stitched. They ‘I love getting to know other the different cultures. I’ve learned so many things are meant to protect the wearer from bad things and about myself and I’ve even learned to accept the bad bring good luck. People used to wear these all the cultures, so I knew Amsterdam was weather! time and nowadays it is back in fashion. Young people tend to wear this especially in the summer. the place to go’ How often do you go back to Romania? � I try to go back every two or three months to visit family and friends, at least for a long weekend. And I always go back for Easter and Christmas of course,
34 35 amaze World Citizens
How long have you lived in the Netherlands? So Suriname is a melting pot of cultures. Do you also I moved here ten years ago to go to University here have different cultural backgrounds yourself? after I finished High School. I always wanted to work Yes, definitely! My dad is Chinese and my mother is at a company like HP, so I decided to study IT. At the a mix of Creole, Dutch, German, Jewish, Indian and time however, it was a bit too technical for me, so I quit. native, so you could say I’m a melting pot myself! I During the first few years I was really searching. I went really like all these cultures. When Dutch imagine a to art school, I am a certified fitness instructor and a Surinamese, they often think of a black person. But dietician. Basically, I did many things, but actually I was there are Surinamese people in all colors, shapes and figuring out what I really wanted to do. So when I was sizes because of our diverse ethnic population. People 24, I said to myself: ‘enough with the searching and set in the Netherlands often don’t realize that, so they ask, a clear goal!’ I decided to go back to university, because ‘oh, so you are half Chinese, half Surinamese?.’ No, I’m that was the main reason I came to the Netherlands in just Surinamese and I’m very proud of that. We are not the first place. Instead of IT, I studied communication an ethnicity, we are a nationality. sciences and I graduated past October! If people want to visit Suriname, what would you Suriname and the Netherlands have a strong recommend them to go see? relationship with each other. Did that help you? I would definitely send them to the jungle. It is the Of course it helps a lot when you already speak most amazing place and so beautiful. Suriname has the language. Also, my parents studied here in The the biggest ratio of land covered in jungle in the world. Netherlands and I’d already been here a few times And don’t just go to the fancy resorts, but visit the on holiday. Back then I loved it! It was so modern villages as well, where the people still live in traditional and there was all this stuff that we didn’t have, so I ways. And talk to the people, they are so friendly! They couldn’t wait to come here. But when I moved here, I don’t have a lot, but whatever they do have, they want was a bit less excited. It was cold, I was alone and I was to share with you. It’s so sweet. separated from everyone I knew. It was harder than I expected. And what is that figurine you brought with you? This is a woodcarving of what we call a Kotomisi, Was there an aspect that was especially difficult for which is part of the Creole culture. As you might you? know, we used to have slavery. The enslaved women Surinamese culture is very warm and loving. But here where often raped and sometimes they would have in The Netherlands everybody seemed so cold and relationships with the slave owners. But the slave Natasha Fong Poen distant. Somebody once told me that I shouldn’t be owners where mostly married, which caused a lot of Social media manager Originally from: Paramaribo, Suriname fooled by that. When the Dutch are with their family tension. So the wives of the slave owners wanted their they are warm and loving as well, but this doesn’t men to stop looking at the African women, who had always show in other settings. Actually, now I am a bit very voluptuous figures. The slaves had to bind pillows like that as well I think. You adapt. around their waste and were given a large dress, so that the curves couldn’t be seen anymore. It looks like What do you miss most about Suriname, next to your you’re wearing a padded tent. That particular dress is ‘Suriname is a melting pot of friends and family of course? called a koto. A misi is a woman, so a woman wearing The temperature and the food. Suriname is a melting this dress is called a Kotomisi. These woodcarvings can Indonesian culture, Indian culture, pot of Indonesian culture, Indian culture, Creole culture often be found in Surinamese homes. and many others. So the dishes are from everywhere. � Creole culture and I miss going to a Hindustani roti shop and buying an authentic roti, or going to a Creole place and getting many others’ a pom sandwich. Or just my mom making my favorite dishes. I would recommend the authentic Suriname flavors to everybody!
36 37 amaze 1 Year Celebration
Wilmer Jose San Martin Jimenez Manuel Sosa (Indigo Scitex Operations Manager) (Sustainability Specialist Benelux)
‘Business, bed & breakfast’ Paula Boersma ‘Más sostenibilidad’ (Channel Alliances Manager) 2016 highlights 2016 highlights “This year I started in my new position. An interesting ‘Collaborating and having ‘The fact that HP employees and our customers are and challenging change, but I’m happy to see that things fun are central’ more aware of the importance of sustainability, for Robert Baguena Lambamroong are getting better and we are making progress. We their business and lives. And personally: my first baby (Remote Support Engineer) received positive feedback from management, which 2016 highlights was born!’ was very important, and the atmosphere improved in ‘2016 was a wonderful year with a strong HP spirit and ‘Getting better’ any case. Another positive thing was that I started a Bed great collaboration with our channel partners. It also 2017 outlook & Breakfast in a studio in my back garden in Amsterdam- was a wonderful year with my husband and daughters, ‘Continue encouraging the little one to speak Spanish 2016 highlights West, a nice thing to do on the side.’ and collaboration and fun were central in all areas. The to his papá J. And professionally: to emphasise the “Coming from ‘tiny’ Andorra, 2016 has been a difficult cupcake with the candle reminds me to contemplate historical leadership of HP in sustainability with custo- year of adaptation for me. I had to get used to a new 2017 outlook that.’ mers, the IT industry and regional governments. country, culture and people.” ‘Whether I would like my B&B to do well enough for me Whether I separate my waste streams at home? Of to quit my job at HPI? Well, naturally I’m hoping that it 2017 outlook course, but a sustainable lifestyle is more than that. It 2017 outlook will skyrocket, but it is and will be a sideline. I am very ‘Increased collaboration. We are increasingly working in is pulling away your money from less sustainable opti- “To step out of my comfort zone, learn from everything happy with the opportunity I was given at HP, and I am virtual teams, so let’s be sure to make optimum use of ons: using bicycle and public transport, cooking vege- and getting better; as an employee and as a person.” still very happy doing what I do at HPI. I will never quit each other’s energy, experience, knowledge and skills. tables and low CO2 intensive meats like chicken and my job at HP, since HP has given me the opportunity to And above all: to ensure we celebrate good things minimising use of heating; among other choices. But be where I am, to trust in me. Every day when I wake up, together at work, with customers and partners and last for environmental or economic reasons, the consumer I feel very happy to do my job, I love what I’m doing.” but not least with our families!’ will eventually make more responsible choices.’
38 39 amaze Influencing
HP’s new generation products for the
Upper left: May Britt Mobach Upper right: Tatiane Kozijn and Malena Permentier Above; Yarasky new generation Right: Floortje van Cooten
What’s a separation worth if you In the consumer market we will sell the For Gaming we have organized a Media Omen by HP Fashioncontainer.com you might already know. As don’t make some bold changes to broad portfolio as before, but our communica- Challenge. We offered editors of Gaming magazines they have performed on our All Employee Meeting in tions and marketing efforts will more than ever the chance to set a Doom first level record. And the September. They have featured a beautiful series with really make a difference for your focus on our Premium portfolio (Spectre, Envy), winner has received an Omen by HP Laptop. One of the HP Spectre 13 in and around Amsterdam. Moving customers, for your company and Gaming (Omen by HP) and the ‘revival of home the contenders was Yarasky who recently celebrated forward you will see more of them. printing’. his 300.000 followers of his YouTube channel. Moving for the results? Relieved from a forward we will engage again with him to make the An extra spin-off of these activities, is that we can large infrastructure, software and Meaning we will not only engage with traditio- Omen by HP brand the preferred option if you need a re-use their photos and blogs for our own HP social outsourcing portfolio we had a great nal and online media, but add partnerships with gaming PC. media channels, such as HP Facebook, HP Twitter Social Influencers. A very specific, popular and and HP Instagram. Are you already following those chance to start renewing, refreshing quickly expanding ‘communications channel’. But: Floortjeloves.com has as much followers on her blog channels? If not: it will become more and more our brand. ever asked a 18 year old if he or she reads papers and Instagram. Highly popular amongst the younger interesting. And every brand needs ambassadors, or print magazines? Hardly. They follow popular millennials she has worked with our new HP Deskjet why not start being ambassadors ourselves! YouTube channels, use Twitch to watch Games, 3720 printer. Including snapshot sticky paper, she has � follow their peers for beauty tips and lifestyle chosen her most beautiful memories and photos and choices. In the past we have worked with several made it in a photo wall. This way new audiences show influencers, here you find a few examples. the grace of printing. And the value of using HP.
40 41 amaze Children to Work Sinterklaas @ Startbaan
42 43 WallArt @ Alrijne
The ‘Moeder & Kind’ section at the Alrijne hospital in Leiderdorp offers a happy environment for children to recover. The make-over comes with brightly coloured and illustrated wallpapers, WallArt the HP way. Due to waterbased latex ink, HP is the only company in the world who has a certificate to print wallcoverings in such delicate environments. The grand opening on November 11 was a colourful feast itself.
amaze