Syracuse University SURFACE Dissertations - ALL SURFACE May 2016 The Elaboration Likelihood Model and Sport Video Gaming Effects on Gamers' Confidence and Desire to Play the Sport Ximiyuan Gong Syracuse University Follow this and additional works at: https://surface.syr.edu/etd Part of the Social and Behavioral Sciences Commons Recommended Citation Gong, Ximiyuan, "The Elaboration Likelihood Model and Sport Video Gaming Effects on Gamers' Confidence and Desire to Play the Sport" (2016). Dissertations - ALL. 473. https://surface.syr.edu/etd/473 This Thesis is brought to you for free and open access by the SURFACE at SURFACE. It has been accepted for inclusion in Dissertations - ALL by an authorized administrator of SURFACE. For more information, please contact
[email protected]. Abstract Sport video gamers, as a huge population, have been studied descriptively in terms of the demographic and motivation for playing. Yet most studies paid attention to the relationship between gamers and the video game. A gap remains between sport video gaming and its effects on gamers’ attitude toward the exact sport they are playing in the game. Through the Elaboration Likelihood Model lens, the current study aimed to examine the effects of sport video gaming on gamers’ confidence in the sport as well as desire to play the sport. A pretest-posttest experimental design was conducted to investigate the causality between gaming and confidence and desire change. As the first application of ELM to sport video game, the current study incorporated the classic route shift pattern in persuasion to predict the improvement of gamers’ confidence and desire after game playing.