Industry news, Merchandising, Issue/Month Category Focus Management & tasting Corner Issues & trends THE BEvEragE Marketing Features Monthly NETwork ColuMns&Features: January n The Where, When n The New American Distiller n Using Carbonation in n Making Sense of Bordeaux SPACE: 11/26 & How of Upselling 2013 MATERIAL: 12/7 Columns >> Planner New Products and Promotions: The Newest FeBruary Product Releases for Spirits, and n Cocktails, Simplified: The Trend n Is There a California n What are Good Food Wines Season’s Menu: Latest Recipes for the Season SPACE: 12/28 n Southern France Toward Several-Ingredient Drinks Grape Shortage? & How to Promote Them Green Corner: Environmentally Friendly News MATERIAL: 1/7 The Connection: Your Guide Online Arizona Beverage Analyst The Find: A Compendium of Trends and Products MarCh n Irish Whiskey Faces Supply Issues n Social Media: How Retailers Buzz: What’s New in the World of Wine? 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SPACE: 6/28 Craze MATERIAL: 7/5 Michigan Hospitality Review restaurant & retailer Profiles >> A spotlight on local businesses finding success in Missouri Beverage Journal sePteMBer n Saké—Translating the Category n In-Store Tastings marketing and customer service in innovative ways. n 10 Up-and-Coming Mixologists n Chianti Nebraska Beverage Analyst SPACE: 7/26 for Consumers MATERIAL: 8/8 n Mastering eCommerce talkin’ tech >> Nevada Beverage Analyst Insights into how technology, websites and social New Jersey Beverage Journal oCtoBer n Scotch —Balancing Your Inventory n On-Premise Beverage Pricing: media can positively influence better selling. n Bitters n Styles of Pinot Noir SPACE: 8/27 Among Single Malts & Blends Hitting the Margin Sweet Spot New Mexico Beverage Analyst MATERIAL: 9/6 tasting Corner >> An in-depth look at the people, varietals and New York Beverage Media noveMBer n Wine List Inventory: Balancing regions impacting the U.S. wine trade. n Pisco & Cachaça n Holiday Gift Packs Feature n Greek Wines/Santorini North Carolina Beverage Journal SPACE: 9/26 Well-Known vs. Unknown brands MATERIAL: 10/8 Ohio Beverage Monthly Oklahoma Beverage News DeCeMBer n Cognac—On vs. Off n Cordials n Packaging Innovations n Sherry SPACE: 10/25 Premise Strategies Pennsylvania Observer MATERIAL: 11/8 Rhode Island Beverage Journal South Carolina Beverage Journal sPeCIal Bonus DIstrIButIon Tennessee Beverage Journal February: South Beach Food & Wine Festival aalso…lso…llookook forfor in-depthin-depth articlesarticles about:about: April: Wine & Spirits Wholesalers of America (WSWA) Convention Texas Beverage Journal May: NABCA Control States Convention TheThe WinesWines ofof Slovenia,Slovenia, SakéSaké && SojuSoju Cocktails,Cocktails, AperitifsAperitifs && Digestifs,Digestifs, BestBest BarBar Tools,Tools, TheThe AgedAged CocktailCocktail July: Tales of the Cocktail Trend,Trend, SpiritsSpirits Flights,Flights, NewNew ZealandZealand Wines,Wines, GermanGerman Wines,Wines, CocktailsCocktails byby thethe Pitcher,Pitcher, SouthwestSouthwest France,France, Virginia Beverage Journal October: New York City Wine & Food Festival BlancBlanc dede BlancsBlancs Champagnes,Champagnes, PortuguesePortuguese WinesWines andand SocialSocial Media,Media, amongamong manymany others.others. Washington DC Beverage Journal

NEWPRODUCTS&PROMOS West Virginia Beverage Journal DE WO WI RL E D Wisconsin Beverage Guide SEA H O SON’SMEN T F U

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t MENU C t Spray of Lucid Absinthe t Light, dark, flavored, spiced, ega” in America rum has many ways to please Go “M ERISTOFF VODKA COMES Shake first four ingredients with ice and strain into a martini glass PAN TO THE U.S. THER WINE CO. INTRODUCES Try Our rimmed with smoked chili powder. Bacardi U.S.A. launches Eristoff Vodka COTTONW HIRAM WALKER LA OOD CREEK CELLARS UNCHES FALL Spray some Lucid Absinthe on top. in the U.S. The vodka is based on a 19th CottonWood Creek Cellars, a new value wine ORIGINAL CINN Garnish with a flamed orange peel. Hiram Walker launches its newest flavor, Recipes . century original Russian recipe from Prince brand made from 100% certified organic ! Food Tie-Ins and Thirst for New Styles Drive Record Sales Eristoff, and the Eristoff line features Eristoff grapes, was released on the 40 the 90-proof Hiram Walker Original Cinn th anniversary of Original Vodka (SRP: $19.99), Eristoff Red Earth Day. This first release—a white table wi Schnapps. This liqueur has a cinnamon www.bevnetwork.com BY DAVID LINCOLN ROSS ne aroma like fresh-baked cinnamon rolls with (SRP:$12.99) with the taste of sloe berries with fruit aromas and floral notes—is packaged SKINNYGIRL notes of vanilla and a warm, spicy finish on and Eristoff Black (SRP: $12.99) which in a lightweight bottle with natural recyclable CITRUS combines the flavor of wild berries with the cork and recycled paper wine labels. the palate. Original Cinn Schnapps is perf ect SRP: $6.99 for cocktails or shots. Eristoff Original. www.eristoff.com www.cottonwoodcreekcellars.com SRP: $9.99. 2 oz. Skinnygirl By Jack Robertiello www.hiramwalker.com or call (707) 265-4060 Tangerine Vodka PEAR OF ROSES V 1½ oz. lime soda water the highest quality made with the best O Created by H. Joseph Ehrmann DK in the last three A ½ lime raft beer sales have definitely blown up ingredients”—all served as fresh as ½ lemon Arrowine & Cheese 1½ oz. Square One Botanical years,” says Nick Anderson, beer buyer at possible thanks to optimal storage and Squirt of fresh grapefruit 1 oz. unfiltered pear “ ntral Intelligence Agency. BY JEFF SIEGEL BY WARREN BOBROW ½ oz. lavender syrup in Arlington, VA, not far from the Ce fast turnover. ½ oz. Meyer lemon juice out the growing appeal Beverage Media Group, Inc. Pour over ice or But, happily, there’s nothing covert ab serve like a martini. 3 sprigs rosemary ave discovered the pleasures Experimentation um has a dark, often Cof small-scale beers. Americans not only h

Muddle rosemary briefly in shaker and seasonal beers, but also how and Access Up Marzipan. Brazil nut. White pepper, rye bread, lemon cream, tempestuous history. of craft-brewed ales, porters, stouts is the service provider for when you could walk up to a vodka shelf all other ingredients and shake with ice. Brett Pontoni, corporate beer buyer for butterscotch. No, these are not the latest flavored vodka releases, though Before there was a United . Addwell they go with food. in Chica- and see tasting notes and reviews as you Strain into a chilled cocktail glass. Binny’s, a 28-store group based no one would be surprised if any were on t T DRINK States there was rum. Rum AGAVE MARIA Garnish with a sprig of rosemary. heir way to market. They’re just a would on the wine shelves.” ‘TALK DRY BU R go, IL, says, “Growing numbers of our cus- The Beverage Network. was used as a currency in the dicts confidently that by 2017 craft beer few of the aromas and flavors that vodka Americans’ Tendency to con- tomers have shifted from mass-produced distillers, brand ambassadors and In Sweden, bringing flavor and char - T REDS 1 part Agave Loco If a generation ago American marketers mention when making the point that SWEE means of international trade. sales will double. the sensory characteristics of acter back to vodka has been the long- Pepper Cured Tequila PUMPKIN SHANDY sumers learned how embrace finer wine of domestics. They’re experimenting as nev- T’ Continues to Evolve, Making 4 parts Bloody Mary Mix In practice, though, the “crafting” their brands are worth singling out. As the base materials of vodkas— SWEE The distillation of rum and the Created by Kyle Ford are Goose graph by Oleg March Oleg by graph time goal of Thomas Kuuttanen, owner with open minds and arms, finer beer’s root. er before. Our three best-sellers tural delivery and then we talk about the transportation of its base raw a similar the beer market has already taken and distiller of Purity Vodka. His elabo- traditionally wheat, rye and potato, but Subtle differences Combine ingredients and wider acceptance is triggering Island, Sam Adams and New Belgium.” character of rye.” the Hottest Category of the Moment 1 oz. Cointreau While Papazian is actually focusing on rate custom-made still was a result of his now including grapes, corn, quinoa, soy, materials fueled countries’ pour over ice. Garnish with phenomenon. One noteworthy distinc- Pontoni adds he has increased craft beer It’s about time. As aisle after flavorful Polish style; and the smooth but in traditional vodka What are considered subtle differ pickle and/or jalapeño. 1 oz. fresh lemon juice brews best categorized as “local” and/or search for a way to make a vodka com- milk, even oranges—increase, the fla - - coffers and their revolutions. 1 barspoon pumpkin butter tion: whereas the wine culture thrived via case-stacking displays to great effect. store aisle is taken over by the steady pa- ams pungent Russian style. vors and aromas each delivers can help ences are masked when vodka is con - So what happened in the past 18 months? The dark side of rum was the “micro,” marketers and front-line sellers rade of vodka brands and flavors, premium plex in flavor and aromas, full-bodied and become more critical ust a couple of years ago, 4–5 oz. pumpkin ale people reaching out to the corners of the dern Craig Purser, president of the Nation-

sumed with fruit or mixers, but as Rollison ia at Viktor & Spoils / photo / Spoils & Viktor at a brand stand out in a crowd. This is es Why is sweet red wine perhaps the hottest MAKER’S MARK RELEASES slave trade; rum slaked the alike are tuning in to the fact that mo notes, and super-premium brands that have lived filled with grainy richness and a spectrum - sweet red wine inhabited the globe, the beer culture has gained much al Beer Wholesalers Association, DISTINCT DIFFERENCES pecially true at the higher price points, at higher price points, a significant number of consumers drink category in the wine business, with more PATRIOTIC GIFT P ZU BISON GRASS VODKA Add Cointreau, lemon juice and pumpkin craft beer drinkers are embracing beers that are among on marketing and advertising success now of aromatics. Poised in the higher-priced same place in the wine world ACK KARDWELL NEW 6” ACRYLIC thirst of sailors, presidents, butter to a mixing glass with ice. Shake of its mojo close to home. In 2011, “There was a great deal of sameness unflavored vodka on the rocks or chilled, In honor of Independence Day and to honor NOW AVAILABLE ST Virgin by y But suppliers increasingly see the need where brands strive to go beyond multi oomph than even Moscato? Why are some of ATESIDE artisanal, not just brewed in nearby zip h tier, Purity combines luxury imagery with - TEST TUBES kings and even the slaves and fine-strain over ice into a highball beers accounted for a record 5.6 percent domestic beer brands; this helped drive find that discerning , spirit for finer points of differentiation among and for enthusiasts these differences become more apparent. that it had always inhabited—on our servicemen and women, Maker’s Ma Zu Bison Grass Vodka has arrived in Americ

ple distillations and filtrations to empha the biggest producers in the world investing rk a. glass. Top with beer and garnish with codes. Case in point: Arrowine’s website the ograp t a market approach dedicated to featuring - The vodka is inspired by the 600-year-ol Kardwell, the trusted and who cut the cane. of total U.S. beer volume, according to interest in craft beers. What’s more, o buyers and consumers want a little more the slew of brands. “Consumers will try With such a narrow set of contributing the retailer’s bottom shelf, in the has released a limited edition RED WHITE fresh grated nutmeg & orange twist.

the brand’s flavors and aromas. size qualities that put the lie to the U.S. who drink vodka in a category that was once, not all that long d supplies company, launches fun 6” acr Photograph by Jenny Ad presents its selection as “eclectic,” and food

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information about what a spirit is made same purgatory with the big jugs and AND BLUE triple pack. The trademark r tradition of infusing vodka with aromatic bison Charlie Papazian, president of the Den- entire farm-to-table trend in the r l l mokin’ Margarita) cocktai Margarita) mokin’ components—water, raw material and ylic your spirit if it has a great look and the rules that call vodka “odorless, colorless ago, mostly known for its Kosher wines? ed grass from Europe’s last remaining primeval test tubes ideal for serving shooters and dri changing with the seasons. Spanning helped He’s not alone; many vodka entre wax seal is now invigorated with white and and hospitality industries also Birre from, how it’s made and what to expect - chilled or on the rocks. five-liter boxes. nk Rum was and still is a liquor of his- ver-based Brewers Association. Papazian, y branding is excellent, but to get brand distillation—each plays a part, and mak al preneurs are pushing the sensory quali and flavorless.” - blue for the first time. Sets were released for forest. Zu Bison Grass is perfect on its own samplers. The test tubes are available in ruby both American microbreweries and

raise awareness of local and regional craft Eat on the palate. - ing the case beyond is important, espe toric proportions. Beer has a long his- who is considered the father of the home loyalty you need to deliver something “With us, what Grey Goose is made - J Memorial Day and are available through Ju or as as a way to invigorate classic vodka red, emerald green, sapphire blue and clear, imports, the emphasis is on beers “of Traditionally, vodkas have been seen ties of their products. It’s a smart move tory of being brewed but would sour on APPLE SPICED MARTINI brewing and craft beer movements, pre- cially at a higher price point. th ly and can be left blank or custom printed. The different and unique,” says Olivia Mc - given the enormous amounts spent by of and what effect it has on the spirit is 4 and all summer long. cocktails. SRP: $25. Photo Credit Campari America in three major groups: the clean, light Claire Smith, head of spirit creation SRP: $25. minimum order for custom printing is 1000 long sea journeys. Wine was spoiled by Neal, VP of technical innovation at something we always spoke about,” says Take, for example, Tito’s, a pot still www.makersmark.com www.bisonbrandvodka.net *APPLE major companies on luxury imagery and mixology for Belvedere, says com SPICED Scandinavian style;S (aka Daisy” “Smoky The the more oily and - vodka. Its bold and assertive taste profile tubes. SRP: $35 for 250. heat and humidity when transported to 2 oz. SKYY Vodka SIMPLE Diageo. “I would love to see the day and scene-makers. Grey Goose Brand Master Jason Druck- SYRUP munication about vodka keeps evolving is widely credited with creating a space in Visit www.kardwell.com the New World. Rum could be stored ½ oz. lime juice 1 tsp. ground cinnamon enmiller. “But now that people are really ½ oz. apple spiced simple syrup 1 tsp. ground cinnamon as the consumer becomes savvy about the market for theoretically neutral vod for decades without fail, carrying this demanding info about ingredients and - 2 dashes angostura bitters 1 tsp. ground allspice the differences between brands: “We spirit into the modern age. distilling techniques, and with the vodka kas that are considered more flavorful. Ice 1tsp. ground nutmeg try to look more at texture and mouth category bigger than it ever has been, it’s - Distiller and owner Tito Beveridge says Slices of apple for garnish 1 c. granulated sugar feel and secondary flavor characteristics, 1 slice of red apple, ¼" thick increasingly important.” the combination of their base-product comparing various vodkas based on tex Put all ingredients in shaker. Add ½ c. water - corn and the pot still distillation gives July10_NPP.indd 1 ice and shake. Strain through Hawthorn shaker into chilled coupe Place all ingredients in saucepan glasses and garnish with apple and bring to a boil. Cool and store 6/11/10 10:30:41 AM slices. in an airtight container in refrigera tor. Makes approximately 10 oz. - syrup ( 20 servings ).

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