Turning the Tide #2, the Character Collaborative, Social Media & College Admissions
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2019 ANNUAL CONFERENCE Turning the Tide 2, The Character Collaborative, Social Media & College Admissions #HECA2019RI PRESENTED BY: ALAN KATZMAN Founder and CEO Social Assurity LLC [email protected] GPA and Standardized Test Scores Are Not Delivering the Actionable Data Colleges Need to Differentiate Applicants Institutions that positively engage in measuring a student’s noncognitive variables have experienced significant gains in selecting and predicting successful students regardless of incoming grade point average or SAT/ACT scores. #HECA2019RI The Surprising Way in Which Colleges Are Becoming More Selective IVY LEAGUE CLASS OF 2023 50,000 37,500 25,000 12,500 0 Harvard Princeton Brown Dartmouth Regular Applicants Early Action Accepted Regular Accepted Early Action #HECA2019RI Turning the Tide #HECA2019RI Turning the Tide I: Inspiring Concern for Others and the Common Good Through College Admissions January 2016 #HECA2019RI ABILENE CHRISTIAN UNIVERSITY HARVEY MUDD COLLEGE ST JOHN’S COLLEGE ADELPHI UNIVERSITY HAVERFORD COLLEGE ST LAWRENCE UNIVERSITY ALLEGHENY COLLEGE HIGH POINT UNIVERSITY ST MARTIN’S UNIVERSITY BABSON COLLEGE HOPE COLLEGE ST MARY’S UNIVERSITY BELOIT COLLEGE HOWARD UNIVERSITY ST OLAF UNIVERSITY BENNINGTON COLLEGE HUSSON UNIVERSITY STANFORD UNIVERSITY BIRMINGHAM SOUTHERN COLLEGE INDIANA INSTITUTE OF TECHNOLOGY SUSQUEHANNA UNIVERSITY BOSTON COLLEGE INDIANA UNIVERSITY SWARTHMORE COLLEGE BOSTON UNIVERSITY ITHACA COLLEGE SYRACUSE UNIVERSITY BOWDOIN COLLEGE JOHN CARROLL UNIVERSITY TEXAS CHRISTIAN UNIVERSITY BRANDEIS UNIVERSITY JOHNS HOPKINS UNIVERSITY THE NEW SCHOOL BROWN UNVERSITY KALAMAZOO COLLEGE THIEL COLLEGE BRYANT UNIVERSITY KENYON COLLEGE TRINE COLLEGE BUCKNELL UNIVERSITY KETTERING UNIVERSITY TRINITY COLLEGE CARLETON COLLEGE KEYSTONE COLLEGE TRINITY UNIVERSITY CEDAR CREST COLLEGE LAKE FOREST COLLEGE UNION COLLEGE CHRISTOPHER NEWPORT UNIVERSITY LAWRENCE UNIVERSITY UNIVERSITY OF CHICAGO CLARK UNIVERSITY LEBANON VALLEY COLLEGE UNIVERSITY OF DAYTON COLBY COLLEGE LOYOLA MARYMOUNT UNIVERSITY UNIVERSITY OF DUBUQUE COLGATE UNIVERSITY LYCOMING COLLEGE UNIVERSITY OF EVANSVILLE COLLEGE OF MOUNT SAINT VINCENT MARIST COLLEGE UNIVERSITY OF FLORIDA COLLEGE OF THE ATLANTIC MARQUETTE UNIVERSITY UNIVERSITY OF MAINE COLLEGE OF THE HOLY CROSS MASSACHUSETTS INSTITUTE OF TECHNOLOGY UNIVERSITY OF MARYLAND COLLEGE OF WILLIAM AND MARY MEREDITH COLLEGE UNIVERSITY OF MICHIGAN COLLEGE OF WOOSTER MIAMI UNIVERSITY UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL COLORADO COLLEGE MICHIGAN STATE UNIVERSITY UNIVERSITY OF NOTRE DAME COLUMBIA UNIVERSITY MORAVIAN COLLEGE UNIVERSITY OF OREGON CONNECTICUT COLLEGE MOUNT MERCY UNIVERSITY UNIVERSITY OF PENNSYLVANIA CORNELL UNIVERSITY NAZARENE UNIVERSITY UNIVERSITY OF RICHMOND CREIGHTON UNIVERSITY MUHLENBERG COLLEGE UNIVERSITY OF ROCHESTER DARTMOUTH COLLEGE NEW YORK UNIVERSITY UNIVERSITY OF SAN FRANCISCO DEAN COLLEGE NC STATE UNIVERSITY UNIVERSITY OF SOUTHERN CALIFORNIA DENISON UNIVERSITY NORTH CENTRAL COLLEGE UNIVERSITY OF THE SOUTH DEPAUW UNIVERSITY NORTHWEST NAZARENE UNIVERSITY UNIVERSITY OF VIRGINIA DRAKE UNIVERSITY OBERLIN COLLEGE UNIVERSITY OF WASHINGTON DREW UNIVERSITY OHIO NORTHERN UNIVERSITY UTICA COLLEGE DREXEL UNIVERSITY OHIO UNIVERSITY VILLANOVA UNIVERSITY ECKERD COLLEGE OLIN COLLEGE OF ENGINEERING WAKE FOREST UNIVERSITY EMORY UNIVERSITY PEPPERDINE UNIVERSITY WASHINGTON & JEFFERSON COLLEGE FAIRFIELD UNIVERSITY PRINCETON UNIVERSITY WELLESLEY COLLEGE FLORIDA STATE UNIVERSITY PURDUE UNIVERSITY WHITMAN COLLEGE FORDHAM UNIVERSITY RHODES COLLEGE WIDENER UNIVERSITY FRAMINGHAM STATE UNIVERSITY ROLLINS COLLEGE WILLIAMS COLLEGE FRANKLIN COLLEGE ROSE-HULMAN INSTITUTE OF TECHNOLOGY WOFFARD COLLEGE GEORGIA INSTITUTE OF TECHNOLOGY SANTA CLARA UNIVERSITY WORCESTER POLYTECHNIC UNIVERSITY GETTYSBURG COLLEGE SARAH LAWRENCE COLLEGE YALE UNIVERSITY GONZAGA UNIVERSITY SKIDMORE COLLEGE HAMILTON COLLEGE SOUTHERN METHODIST UNIVERSITY HARVARD UNIVERSITY SOUTHWESTERN UNIVERSITY #HECA2019RI Turning the Tide II: How Parents and High Schools Can Cultivate Ethical Character and Reduce Distress in The College Admissions Process March 2019 #HECA2019RI Turning the Tide II: How Parents and High Schools Can Cultivate Ethical Character and Reduce Distress in The College Admissions Process March 2019 “No matter how difficult the college process becomes, as parents we must remember to use it to underscore our values. We can be sure that our children are acutely aware of how our words and actions speak to our priorities. "Too often, today's culture sends young people messages that emphasize personal success rather than concern for others and the common good," reads Turning the Tide, a compelling study commissioned by Harvard University. "And too often the college admissions process . contributes to this problem. As a rite of passage for many students and a major focus for many parents, the college admissions process is powerfully positioned to send different messages that help young people become more generous and humane in ways that benefit not only society but students themselves.“” Bryan Garman Head of School, Sidwell Friends #HECA2019RI The Character Collaborative, founded in 2016 as the Institute on Character and Admission, is the joining of educators with a common interest in elevating non-academic factors and character-related attributes in the admissions process. The goal of the Collaborative is to change admissions practice at the higher and secondary education levels to reflect the significance of character strengths in attaining success in school, college, and work. Drew University Philips Andover Academy IECA Bucknell University Riverdale Country School NAIS Carnegie Mellon University Suffield Academy Carolyn Kilgus Emory University The Bishop School Bags Brokaw Pomona College The Derryfield School Shirley Levin Massachusetts Institute of Technology The Masters School Suzanne Luse Santa Clara University The Stony Brook School Nancy Cadwallader Swarthmore College Rumsey Hall School Laura Gatzionis University of Denver Dunn School Marilyn Emerson University of Notre Dame Browning School Nancy Griesemer University of Rochester Oldfields School Janetta Lien University of Chicago One Stone Emily Snyder Lafayette College St. Mark’s School Carmen Tercella University of Washington Miss Porter’s School Marilyn O’Toole University of Oregon Harvard Graduate School of Education Lee Chen University of Arizona Test Optional Project Betsy Woolf Amherst College Character Lab/UPenn Arun Ponnusamy Georgia Tech Making Caring Common – Harvard Jeana Kawamura St. Olaf College Social Assurity Ann Rossbach Bowdoin College EAB Anne Sullivan Rutgers University Master Transcript Consortium Yale University Farrell Day Catlin Gable School AISAP Hun School Enrollment Management Association Lakeside School Coalition on Access, Affordability & Midland School Success #HECA2019RI Applicant Character May Also Be Considered Beyond Turning the Tide and the Character Collaborative Membership #HECA2019RI Over 75% of Colleges and 90% of Employers Will View Applicant Social Media As Part of Their Admission/Hiring Decision Process Additionally, according to the latest Kaplan survey of college admissions officers, 68% consider social media to be “fair game” in the admission decision process. Does your college monitor social Do you view applicant social media at any media at any stage of the admissions stage of the hiring process? decision process? #HECA2019RI The Rising Importance of “Student Fit” and “Student Success” as Part of the Admission and Retention Equation Learning How to Leverage Social Media Helps Students Strategically Convey Their Character, Commitment, Fit, and Credentials to Admissions Officers, Enrollment Managers, Predictive Algorithms, and Financial Aid Officers. #HECA2019RI A Sampling of Colleges Looking at Social #HECA2019RI Why Are Colleges Actively Engaging Prospects Via Their Social Media Feeds? #HECA2019RI Some of the Engines Running College Admissions Today #HECA2019RI A majority of colleges have deployed advanced CRM systems that actively monitor and measure a diverse set of predictive data feeds to proactively assess an applicant’s ability to pay, probability to enroll, and likelihood to graduate. #HECA2019RI “Schools can now get a complete picture of their applicants, including what they’re saying and thinking about them on Facebook, LinkedIn, Instagram, and Twitter – which could be even more meaningful than traditional data points like GPA and SAT. ” The Chronicle of Higher Education #HECA2019RI Learning to Populate the Feeds that Colleges are Monitoring and Measuring #HECA2019RI The Likelihood of Social Media Review (Low to High) #HECA2019RI Thank you for joining us today! We look forward to seeing you again in 2020! #HECA2019RI.