2019 ANNUAL CONFERENCE

Turning the Tide 2, The Character Collaborative, Social Media &

Admissions #HECA2019RI

PRESENTED BY:

ALAN KATZMAN Founder and CEO Social Assurity LLC [email protected] GPA and Standardized Test Scores Are Not Delivering the Actionable Data Need to Differentiate Applicants Institutions that positively engage in measuring a student’s noncognitive variables have experienced significant gains in selecting and predicting successful students regardless of incoming grade point average or SAT/ACT scores.

#HECA2019RI The Surprising Way in Which Colleges Are Becoming More Selective IVY LEAGUE CLASS OF 2023

50,000

37,500

25,000

12,500

0 Harvard Princeton Brown Dartmouth Regular Applicants Early Action Accepted Regular Accepted Early Action

#HECA2019RI Turning the Tide

#HECA2019RI Turning the Tide I: Inspiring Concern for Others and the Common Good Through College Admissions January 2016

#HECA2019RI ABILENE CHRISTIAN ST JOHN’S COLLEGE ST HIGH ST MARTIN’S UNIVERSITY BABSON COLLEGE ST MARY’S UNIVERSITY HOWARD UNIVERSITY ST OLAF UNIVERSITY HUSSON UNIVERSITY STANFORD UNIVERSITY BIRMINGHAM SOUTHERN COLLEGE INDIANA INSTITUTE OF TECHNOLOGY BOSTON COLLEGE INDIANA UNIVERSITY BOSTON UNIVERSITY ITHACA COLLEGE SYRACUSE UNIVERSITY JOHN CARROLL UNIVERSITY TEXAS CHRISTIAN UNIVERSITY BRANDEIS UNIVERSITY THE NEW SCHOOL BROWN UNVERSITY BRYANT UNIVERSITY TRINE COLLEGE KETTERING UNIVERSITY TRINITY COLLEGE TRINITY UNIVERSITY CHRISTOPHER NEWPORT UNIVERSITY LAWRENCE UNIVERSITY UNIVERSITY OF CHICAGO UNIVERSITY OF DAYTON LOYOLA UNIVERSITY OF DUBUQUE UNIVERSITY OF EVANSVILLE COLLEGE OF MOUNT SAINT VINCENT MARIST COLLEGE UNIVERSITY OF OF THE ATLANTIC MARQUETTE UNIVERSITY UNIVERSITY OF MAINE COLLEGE OF THE HOLY CROSS MASSACHUSETTS INSTITUTE OF TECHNOLOGY UNIVERSITY OF MARYLAND COLLEGE OF WILLIAM AND MARY UNIVERSITY OF MICHIGAN MIAMI UNIVERSITY UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL MICHIGAN STATE UNIVERSITY UNIVERSITY OF NOTRE DAME COLUMBIA UNIVERSITY UNIVERSITY OF OREGON COLLEGE UNIVERSITY OF CORNELL UNIVERSITY NAZARENE UNIVERSITY UNIVERSITY OF RICHMOND CREIGHTON UNIVERSITY UNIVERSITY OF ROCHESTER DARTMOUTH COLLEGE UNIVERSITY UNIVERSITY OF SAN FRANCISCO DEAN COLLEGE NC STATE UNIVERSITY UNIVERSITY OF SOUTHERN NORTH CENTRAL COLLEGE UNIVERSITY OF THE SOUTH NORTHWEST NAZARENE UNIVERSITY DRAKE UNIVERSITY UNIVERSITY OF WASHINGTON OHIO NORTHERN UNIVERSITY UTICA COLLEGE OHIO UNIVERSITY OLIN COLLEGE OF ENGINEERING EMORY UNIVERSITY WASHINGTON & JEFFERSON COLLEGE FAIRFIELD UNIVERSITY PURDUE UNIVERSITY FRAMINGHAM STATE UNIVERSITY FRANKLIN COLLEGE ROSE-HULMAN INSTITUTE OF TECHNOLOGY WOFFARD COLLEGE GEORGIA INSTITUTE OF TECHNOLOGY SANTA CLARA UNIVERSITY WORCESTER POLYTECHNIC UNIVERSITY YALE UNIVERSITY GONZAGA UNIVERSITY SOUTHERN METHODIST UNIVERSITY #HECA2019RI Turning the Tide II: How Parents and High Schools Can Cultivate Ethical Character and Reduce Distress in The College Admissions Process March 2019

#HECA2019RI Turning the Tide II: How Parents and High Schools Can Cultivate Ethical Character and Reduce Distress in The College Admissions Process March 2019 “No matter how difficult the college process becomes, as parents we must remember to use it to underscore our values. We can be sure that our children are acutely aware of how our words and actions speak to our priorities. "Too often, today's culture sends young people messages that emphasize personal success rather than concern for others and the common good," reads Turning the Tide, a compelling study commissioned by Harvard University. "And too often the college admissions process . . . contributes to this problem. As a rite of passage for many students and a major focus for many parents, the college admissions process is powerfully positioned to send different messages that help young people become more generous and humane in ways that benefit not only society but students themselves.“”

Bryan Garman Head of School, Sidwell Friends #HECA2019RI The Character Collaborative, founded in 2016 as the Institute on Character and Admission, is the joining of educators with a common interest in elevating non-academic factors and character-related attributes in the admissions process. The goal of the Collaborative is to change admissions practice at the higher and secondary education levels to reflect the significance of character strengths in attaining success in school, college, and work. Drew University Philips Andover Academy IECA Bucknell University Riverdale Country School NAIS Carnegie Mellon University Suffield Academy Carolyn Kilgus Emory University The Bishop School Bags Brokaw The Derryfield School Shirley Levin Massachusetts Institute of Technology The Masters School Suzanne Luse Santa Clara University The Stony Brook School Nancy Cadwallader Swarthmore College Rumsey Hall School Laura Gatzionis Dunn School Marilyn Emerson University of Notre Dame Nancy Griesemer University of Rochester Oldfields School Janetta Lien University of Chicago One Stone Emily Snyder St. Mark’s School Carmen Tercella University of Washington Miss Porter’s School Marilyn O’Toole University of Oregon Harvard Graduate School of Education Lee Chen University of Arizona Test Optional Project Betsy Woolf Character Lab/UPenn Arun Ponnusamy Georgia Tech Making Caring Common – Harvard Jeana Kawamura St. Olaf College Social Assurity Ann Rossbach Bowdoin College EAB Anne Sullivan Master Transcript Yale University Farrell Day Catlin Gable School AISAP Hun School Enrollment Management Association Lakeside School Coalition on Access, Affordability & Midland School Success #HECA2019RI Applicant Character May Also Be Considered Beyond Turning the Tide and the Character Collaborative Membership

#HECA2019RI Over 75% of Colleges and 90% of Employers Will View Applicant Social Media As Part of Their Admission/Hiring Decision Process Additionally, according to the latest Kaplan survey of college admissions officers, 68% consider social media to be “fair game” in the admission decision process.

Does your college monitor social Do you view applicant social media at any media at any stage of the admissions stage of the hiring process? decision process?

#HECA2019RI The Rising Importance of “Student Fit” and “Student Success” as Part of the Admission and Retention Equation

Learning How to Leverage Social Media Helps Students Strategically Convey Their Character, Commitment, Fit, and Credentials to Admissions Officers, Enrollment Managers, Predictive Algorithms, and Financial Aid Officers.

#HECA2019RI A Sampling of Colleges Looking at Social

#HECA2019RI Why Are Colleges Actively Engaging Prospects Via Their Social Media Feeds?

#HECA2019RI Some of the Engines Running College Admissions Today

#HECA2019RI A majority of colleges have deployed advanced CRM systems that actively monitor and measure a diverse set of predictive data feeds to proactively assess an applicant’s ability to pay, probability to enroll, and likelihood to graduate.

#HECA2019RI “Schools can now get a complete picture of their applicants, including what they’re saying and thinking about them on Facebook, LinkedIn, Instagram, and Twitter – which could be even more meaningful than traditional data points like GPA and SAT. ” The Chronicle of Higher Education

#HECA2019RI Learning to Populate the Feeds that Colleges are Monitoring and Measuring

#HECA2019RI The Likelihood of Social Media Review (Low to High) #HECA2019RI Thank you for joining us today!

We look forward to seeing you again in 2020!

#HECA2019RI