PRINT AND WEB BRAND GUIDE CLEAR SPACE The Mountain Resort logo needs room to breathe for its most effective presentation. Placing the logo in an appropriate, clear field will achieve the desired effect. As a unit of measurement, “x” equals the height of the letter “R” in the Silver of symbol. It is mandatory to allow a minimum of one full “x” height surrounding each side of the entire logo.For example, if the height of the letters in the logo is 1⁄2”, you must allow a minimum of 1⁄2” of space to the left, right, above, and below the logo.

NEVER place copy over the Silver Mountain Resort symbol or within the required clear space around the logo.

NEVER use the logo to form borders, background patterns, or objects without prior approval.

NEVER distort logo proportions.

NEVER change the position or proportion of the Silver Mountain Resort type treatment or the Silver Mountain Resort symbol.

NEVER attempt to recreate the logo.

COLOR The consistent use of is a critical element in our identity program.

PMS 181 PMS 302 PMS 431 PMS 431 @ 70%

TYPEFACE Meta Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ

PMS 302 PMS 431@ 70% PMS 181 MetaPlusBold - Roman

Pantone 431

Silver Mountain Resort Brand Guide LOGO GUIDELINES & APPROPRIATE USES OF LOGO COLOR PLEASE request logo files from Silver Mountain Resort or Fish Marketing. You may save these files to your computer for future use. Please be sure to indicate size and planned usagewhen requesting artwork. Logos periodically change or evolve. We suggest that you obtain new logos from Silver Mountain Resort or Fish Marketing if the logo you are using is more than one year old. Do not use artwork from this manual.

(3 PMS COLORS)

(2 PMS COLORS)

(1 PMS COLOR)

( & WHITE)

PMS 431@ 70%

MetaPlusBold - Roman

Pantone 431

LOGO GUIDELINES & COLORS Silver Mountain Resort Brand Guide LOGO GUIDELINES & COLORS Use of Logo Overflow Background White, rounded corner #919aa1 box with 10 px distance around logo Header Image Use of family photos encouraged Menu Text Meta,17 px Menu Bar #ffffff (Height = 35 pixels) #005581 Heading One Meta, 31 px #005581 Border Bottom: 1px, #919aa1

Heading Two Arial Bold,17 px #923b05

Paragraph Copy Arial,13 px Line height: 1.4 #454545 Page Container #fefefe Heading Three 20 px rounded corners Arial Bold, 17 px #005581 Website Wrapper Table #d5dade Table Heading & Footer: 915 px wide rounded corner 20px, 20 px rounded corners #005581 Tabe Rows: #eeeeee (lighter) #d5dade (darker) single pixel white border on top and bottom

Footer Bar (Height = 35 pixels) #005581

Silver Mountain Resort Brand Guide WEBSITE GUIDELINES SUMMER STYLE

Overflow Background #919aa1

Header Image Use of family photos encouraged

Menu Bar (Height = 35 pixels) #005581

Page Container #fefefe 20 px rounded corners WEB COLORS PALLET (HEXIDECIMAL) Website Wrapper #d5dade 915 px wide #005581 (Twilight ) 20 px rounded corners

#923b05 (Terra Cotta)

#919aa1 (Dark Slate )

#d5dade (Neutral Grey)

Footer Bar (Height = 35 pixels) #454545 (Body Copy Grey) #005581

FONTS IMAGE FONTS Meta Bold

WEB SAFE FONTS Arial, Verdana, Sans-Serif

WEBSITE GUIDELINES Silver Mountain Resort Brand Guide WEBSITE GUIDELINES