IPS Special Report – 11/9/10 Forrest Wallace Cato
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IPS Special Report – 11/9/10 Forrest Wallace Cato Explains How Tax Problems Changed The Image Of Roy Rogers You, and many other fans or graduates of The Insurance Pro Shop® could have helped Roy Rogers. Roy Rogers reigned as “King of the (B-movie) cowboys!” from the early forties through the mid-fifties. His films were not for adults, like those of Randolph Scott and John Wayne . The image of Roy Rogers was that of a single “good guy always triumphing over many bad guys.” As such Roy Rogers was a role model for America’s youth. Years later, when I worked for “Mister Sly, (his “stage” name was “Roy Rogers,” his real name was Leonard Sly ) and Gene Autry (“America’s singing cowboy!”) I was actually associating with my childhood idols. Never did I forget the thrill of when either of them walked into the room, sat at the table, got into a car with me, or asked for my thoughts or ideas. In my childhood days, I thought I was Roy or Gene. Producer Ross Bagwell was also highly involved with Roy and Gene during their “come-back” years in television. In addition to Roy and Gene, I worked for and with Ron Ormond who was responsible for the careers of Lash Larue and Sunset Carson (two more B-western stars of the forties and early fifties). I was involved during their attempted “come-back” years. Often I discussed with Ross Bagwell and Sunset Carson, the brutalities of a show business career and how Lash Larue’s career was destroyed. Lash Larue’s last film was a cheap porn flick titled Hard On The Trail . This super-stupid career move obliterated his ability to work and earn in show biz -- as this was totally counter to his well-established image. Roy Rogers had the biggest image and that meant Rogers had the biggest box-office draw. Image works the same way for you and for other agents, planners, and consultants. Back then, Roy was symbolic of everything good that America stood for. Gene Autry ranked as number two among the B-movie cowboys (in movie ticket sales), but he was always number one in record sales. Every Christmas his recording of Rudolph The Red Nosed Reindeer continues to be revived and sold again. From America’s Cowboy Hero To American’s Tax Victim But that was then. Denise McManus, RFC , one of America’s leading financial consultants says, “Today Roy Rogers is synonymous with what can happen if you do hot have a good financial plan protecting you .” Roy Rogers is also now synonymous with how horrible America’s federal tax system remains. In real life, Roy Rogers – our ultimate good guy – was ambushed at the pass by the highly feared IRS – possibly our ultimate national bad guys. Denise McManus, RFC , of YGG Wealth Builders in Wayne, PA, continues, “In reality, America’s matinee hero had financial and legal problems. They often go together. This resulted from Roy not adequately protecting himself and not adequately protecting his family. Instead, he unfortunately trusted in “right and justice to prevail as this always worked in his movies.” The following is my recent interview with Roy Rogers, Jr ., for readers of this IPS Newsletter. Cato: What did taxes finally do to your father, who was our beloved Roy Rogers? I say “our” because Roy belonged to Denise McManus, to me, and to millions of others when we were children. Or, at least, in our hearts we thought he did. When a child, Lew Nason, now director of the famous Insurance Pro Shop® was once a huge fan of Roy Rogers. We all still respect Roy Rogers and hold him dear. Rogers Jr: It was taxes that slowly zapped his spirit. It was the Death Tax that was his final and ultimate insult! Let’s call it what it really is! You don’t have to pay it until you’re dead. Then you don’t have to deal with it -- your children do. While you are still on this good earth, your struggle with whatever life deals you. You might be born into unfortunate circumstances like my father was. My dad, in his early life, only had part-time work and took any odd jobs to help support his family. His mom was crippled with polio. They couldn’t afford a leg-brace to help her walk better. That family (the mom, dad, two sisters, and young Leonard) shared a blind uncle’s cramped houseboat on a river that was constantly flooding. They occasionally went to sleep in one town and woke-up in another. Each time the houseboat found high ground they started their lives over again. What little money the father did make was taxed to help pay for World War I — but he didn’t mind, it's "for the good of the country." And little Leonard Sly was taught to be thankful to live in America rather than Germany and Scotland where his ancestors had come from. Months Needed To Save $90.00! Cato: Then what? Rogers Jr: Things seemed to be going along okay, but the river flooded again and the elder Mister Sly was off to places unknown again. The elder Mister Sly finally scraped enough money together to make a down payment on a small farm in a little community away from the river. The only problem, it’s too far from the town where he’s finally gotten a job (in a factory). Too far for him to come home more often than every other weekend! “Little Leonard” was suddenly the "man" of the family at age seven. As Leonard gets a little older, he too starts a real job in town and both of their paychecks reflected the taxes they paid "for the good of the country." Finally, the war debt was paid-off, but then the depression set in. The shoe factory jobs disappear but Leonard (who later became Roy Rogers ) had managed to save $90 between the two “working men,” so the family joined a sister in California where you heard there was “still some work to be had.” The Ohio farm was lost. Cato: What happened when they reached their promised land? Rogers, Jr: When they finally reached their promised land, they found that everyone else had the same idea and were there looking for work. They all end-up in an itinerant camp, picking peaches for five cents a lug. Sitting around the campfires at night, they polished their musical skills (mandolin and fiddle) plus they taught themselves how to play a guitar, harmonica and Jews harp. That was hard work -- picking crops in the heat of Southern California, -- but the farmers fed the work crews, so they were happy because they all had enough food to eat, but Leonard worried about his mom and “the other women.” Leonard finally got a job driving a sand and gravel truck, -- a truck that he loaded with a scoop shovel then drove from the beach to the then-new Los Angeles Airport. This was hard and back-breaking work, but he was thankful just to have a job that paid actual money. He and his Dad once drove back to Ohio to rescue some things. Leonard was now in his early-twenties. At this point in his life he was not been able to save anything for his future. Surviving meant he was too busy to save anything. However, he did manage to put a little aside for a pocketknife he wanted to give his dad for his birthday plus a new apron for his mother. His guitar playing was constantly improving, his singing voice was pretty good and, boy, could he yodel! His fellow fruit pickers in the camps and the guys at the sand and gravel company were encouraging. Plus his elder sister was downright pushy. She wanted Leonard to try-out for a talent show on a local radio station -- there was a small cash prize for each week’s winner. She would repeat, “You try it, you win and you get your prize money!” Cato: Did this lead to the first paying gig for Roy Rogers? Rogers Jr: Yes. Someone heard him sing on that live broadcast and wanted Leonard to join their singing group. There were six guys and while the pay was not much, it was a start, and a chance to better his life a little bit. Their first gig was playing at a high school dance. They split $13.00 in cash and that money was "for the good of the families involved.” Leonard’s new "career" progressed very slowly. He did not become famous over-night. He was eventually working on four different radio shows, each with a different group of guys, every time splitting the $13.00 between five or six guys. He finally decided to form his own group. There were just two people to start with, that way there was more money between them. They added another singer to form The Pioneer Trio. Next the group included a fiddle player because they wanted to be more professional and have a bigger sound. Bigger and better sound meant bigger and better gigs (jobs). Finally Getting Paid For Performing Cato: Did this group become the now-famous Sons of the Pioneers? Rogers Jr: Yes. Their name was quickly changed to Sons of the Pioneers and they were soon playing "paying" gigs on the various regional radio stations from midnight to 6 a.m. Weird hours but decent money! The struggling group got a call from a major motion picture studio to do back-up harmony for some singing cowboys.