27-29 March 2013

Post Show Report

www.uitt‐kiev.com ’s Leading Travel Exhibition

Ukraine’s International Travel & Exhibition (UITT) is the largest and most important travel industry event in Ukraine. It attracts international travel industry professionals looking to promote their services and/or increase the presence of Ukraine tourists in their representative destination.

Newcomers to UITT 2013 included national groups from the Italy, Maldives and Lithuania.

Key Information: Venue: International Exhibition Centre, Kyiv

Exhibition size: 10,627 sqm )

Number of exhibitors: 724*

Exhibiting countries and regions: 60

Visitors: 22,410**

Organisers: Premier Expo and ITE Group plc

* Including co‐exhibitors ** Visits over three days The first two days of UITT are trade only, the third day is open to the general public www.uitt‐kiev.com UITT 2013 Exhibitors

Exhibitors represented worldwide destinations from Asia, Europe, North and South American, and MENA.

Exhibiting Countries and Regions Number of Trade Visitors at Exhibitors Stands During the Exhibition* Austria India Russia Azerbaijan Indonesia Seychelles Brazil Singapore Bulgaria Italy Slovakia 5% Trade Visitors Jordan Slovenia 29% 20% Up to 50 Croatia South Africa 50 –100 Cuba Kenya Spain 101 – 300 Cyprus Lithuania Sri Lanka 46% . Over 300 Czech Republic Maldives The Netherlands Dominican Republic Mauritius Tunisia 75% of stands were visited by 100 people or more Moldova Estonia Montenegro UAE France North Cyprus Ukraine • 91% of exhibitors consider UITT an important event for Palestine UK business development Germany Philippines USA • 69% of exhibitors found new clients at the exhibition • 70% of attendees rated visitor quality highly Greece Portugal Hungary www.uitt‐kiev.com *Figures rounded to a whole number UITT Exhibitor Feedback

Mohammed Essa Al Shaikh, Head of Region, Department of Tourism and Commerce Marketing “Ukrainian tourist numbers to Dubai have been increasing tremendously, in 2010 we had around 42,000 tourists and in 2012 we had 70,000. Being part of UITT allows our destination management companies (DMC’s) and hoteliers to promote their products and services. (.) For the past 7 years UITT has been doing a great job in assisting our promotion and I hope that it will continue for the years to come.”

Karen Confait, Manager, Seychelles Tourism Board “It is the first time that we have participated and as Ukraine’s main travel fair it is a good platform; I think it is important to show our presence and create some brand awareness here. (.) We have two DMCs and one with us; the potential clients are here and we have had quite a few visitors to our stand.”

Tomaš Jackevič, Chief Specialist of Target Markets Division, Republic of Lithuania State Department of Tourism “The Ukraine market for us is very important, we’ve had over 16 million tourists who have come from here, so it’s a huge market for Lithuania. This year we are at UITT for the first time and I think that being here will have a big influence for the future amount of tourists from Ukraine to Lithuania.”

www.uitt‐kiev.com UITT Exhibitor Feedback

Josep M Perramon, Director of East Europe Countries, Government of Catalonia “Ukrainian people love to travel to Catalonia and we expected 60,000 Ukraine tourists next year.(.) We’ve been supporting UITT from the beginning of the exhibition and I believe this exhibition is the best reference of the travel and tourism market in Ukraine; it is a very interesting fair. The exhibition absolutely concentrates the attention of all the national tourism centres of all the countries.”

Mohamed Khaleel, President of MATATO “Ukraine is a very important market for the Maldives, it is an emerging market and it is very active. For the last three to four years I have been attending UITT individually and I’ve seen that there are huge opportunities in the market. The exhibition is going very well and this morning there was a queue of visitors wanting to collect brochures and information, which is a lot of exposure for the Maldives. UITT is very effective; an excellent forum to have good business meets, and is well organised.”

Saeed Abdulla Al Samahi, General Manager, Fujairah Tourism & Antiquities Authority “The Ukrainian tourist market is any important market for us and it is our second time at UITT. In 2012, almost 80,000 tourist travelled to UAE from Ukraine.(.) Ukrainian people love to go to Dubai and we wish to take them to Fujairah. I think the Ukraine exhibition is important, we must be here.”

www.uitt‐kiev.com Visitor Profile

UITT 2013 attracted 22,470 visits (over 3 days) from Ukraine and the surrounding regions. 83% were professional visitors.

Visiting Companies* Job Position of Professional Visitors*

Travel agent 32% 4% 12% 31% Director 32% 24% Manager Hotel or 14% Professional 30% 13% Head of Carrier Department

End customer 10%

• 93% of visitors rated the quality of exhibitors at UITT 2013 highly •76% of visitors are planning activity as a result of agreements made at the exhibition •61% of visitors saw new products • 52% of visitors signed new contracts www.uitt‐kiev.com *Figures rounded to a whole number UITT Business Programme

A comprehensive and educational business programme takes place alongside the show for visitors and exhibitors to attend.

Over 7,500 trade professionals attended seminars, presentations and press conferences over three days. The 2013 programme included:

• The 8th MICE Ukraine 2013 conference

The conference brought together industry professionals dedicated to meetings, incentives, conferencing and exhibitions.

• 67 seminars, consultations and company presentations from market leaders

Natalie Tours held the ‘Road from Ukraine to Spain’ road show, with some of Spain’s most popular .

Conzon Group presented thermal spas of Abano and Montegrotto, along with prize draws.

Anex Tour and PEGAS Touristik both hosted seminars based on new destinations, booking systems and flight programmes. www.uitt‐kiev.com UITT Exhibitor Awards

The UITT 2013 Awards Ceremony took place at the 5th Element Restaurant and awarded exhibitors for their contribution to the event. Guests networked with industry colleagues and enjoyed the entertainment.

The winners of the UITT 2013 awards were:

Best Newcomer: Italy Active Contribution to the Exhibition: Fujairah Tourism & Antiquities Authority Best Stand: Dubai Department of Tourism and Commerce Marketing Ministry of Tourism of Slovakia Active National Stand Organisation: Cyprus Tourism Organisation Best Destination Presentation: Conzon Group, Italy

www.uitt‐kiev.com Thank you to our official support

Thank you to our media partners

www.uitt‐kiev.com UITT Organisers

The ITE Group

UITT is organised by ITE Group plc. The company was established in the early ‘90s when the founders of ITE launched a series of trade events in the new market economies of Russia and the CIS. Today, the group organises over 250 trade exhibitions and conferences each year in 16 countries and employs more than 1000 staff in over 30 offices worldwide. The travel division organise annual events in , Kyiv, Almaty, Istanbul, Astana, Baku and Novosibirsk.

International Enquiries: Russian Enquiries: UNITED KINGDOM RUSSIA TURKEY Tel: +44 207 596 5083/5064/5043 Tel:+7 495 935 8137/8126 Tel: +90 212 291 8310 Email: travel@ite‐exhibitions.com Email: travel@ite‐expo.ru Email: info@ite‐turkey.com

GERMANY CHINA POLAND Tel: +49 40 235 240 Tel: +86 10 596 04 330 807 Tel: +48 61 662 7242 Email: [email protected] Email: info@ite‐china.com.cn Email kurkiewicz@ite‐poland.com

SOUTH EAST ASIA LATIN AMERICA BAHRAIN, QATAR, OMAN, KUWAIT, Tel: +603 2333 8956 Tel: +54 11 4555 0195 SAUDI, ARABIA, YEMEN and IRAN Email: monica.chan@ite‐ap.com Email: [email protected] Tel: +971 443 32973 Email: tourism@ite‐gulf.com www.travel‐exhibitions.com Book your stand now for 2014 Industry leading events... EMITT UITT will celebrate its 30 Jan ‐ 2 Feb 2014 th Istanbul, Turkey 20 anniversary on the MITT 19–22 March 2014 19‐22 March 2014 Moscow, Russia To reserve your stand, please contact: International Enquiries UITT The Travel Team 26‐28 March 2014 ITE Group plc Kiev, Ukraine 105 Salusbury Road London AITF NW6 6RG 3‐5 April 2014 Tel: +44 (0) 207 596 5083/5064/5043 Baku, Azerbaijan E‐mail: travel@ite‐exhibitions.com Website: www.travel‐exhibitions.com SITT 10‐12 April 2014 Novosibirsk, Russia KITF 23‐25 April 2014 Almaty, Kazakhstan

Astana Leisure 24‐26 September 2014 Astana, Kazakhstan www.uitt‐kiev.com