Beyond radio programing in New Orleans Debate rages over presidential debates TheBroadcasting newsweekly of broadcasting and allied arts ii Our 49th Year 1980 Campaigning for sales? All Gaylord television and radio stations have an important distinction: They are part of one of America's largest privately -owned broadcasting companies. All are located in one of America's top 50 markets. Four are among the top 20 cities with the fastest net growth in ADI households the last decade. Five are in the top 25 Metro markets in retail sales. Put your time buys on Gaylord stations where more people watch and listen. GAYLORD Broadcasting Company One of America's largest privately owned broadcasting companies KTVT Dallas /Ft. Worth O WTVT Tampa/St. Petersburg O KSTW TV Seattle /TacomaO KHTV HoustonO WUAB TV Cleveland /Lorain W V U E TV New Orleans D W VTV Milwaukee D WKY Oklahoma City O KYTE /KLLB Portland How we're turning our earnings into some of the most 'important oil and natural gas discoveries in recent years. A lot of American oil and natural Amoco has also made important natural gas. But Amoco's commit- gas is out there waiting for drill finds in southwest Wyoming and ment is firm because we're sure bits like these to find them. Trouble northeast Utah. The area is called searching for discoveries like these is, finding and producing new the Overthrust Belt and discoveries is the best way to spend our earn- reserves is an expensive, difficult made here are some of the most ings. Finding new energy will help proposition. At Amoco, we think exciting for America's energy future make America less dependent on the money spent finding America's since Alaska's Prudhoe Bay field. foreign oil. own energy is money wisely spent. But the Overthrust Belt also presents expensive and difficult The Tuscaloosa Trend in Louisiana development and drilling problems. is a good example of how we're recent oil discovery in America runs spending money searching for new One Utah, Amoco No. 1 Bountiful Livestock, natural gas supplies. Finding gas in better on cost more than million. this region has never been easy. $8 The terrain and underground rock While the cost of drilling in both American oil. layers create conditions so difficult these areas is high, so is Amoco's that a well can cost $8 million or success rate. Our exploration suc- more.That's eight times the cost cess rate in the Tuscaloosa Trend of an average onshore well. But was 50%. That compares with a AMOCO; the benefits to America could be 32% industry average in the Trend. -1111W enormous because this is one of It's not likely that the future holds the most promising discovery cost reductions for finding oil and areas in decades of drilling in Louisiana. Broadcasting Sep 1 Air University Libretti &xwe12 kir Puree Base, Ati TY U. S. AIR FORCE TheWeekQ in Brief F TOP OF THE WEEK PROGRAMING DEBATES ARGUMENTS Carter and Reagan argue with DEFENDING'BEULAH LANO' NBC asks a Yale each other and with the League of Women Voters over professor to review its upcoming miniseries set on a the format and the timing of candidate confrontations. Georgia plantation in Civil War times. He finds parts of it National Press Club and Face the Nation get into the act. accurate. The network will prescreen the show for PAGE 23. affiliates and advertisers prior to its Oct. 7,8 and 9 airings. PAGE 41. WHILE THE STRIKE IS COOLING Actors' strike looked to be on its way to settlement last Friday as both sides got CABLE UPDATE NCTA survey on local cable down to serious discussion. PAGE 23. programing finds slight increase in number of access channels and more political cablecasting. PAGE 42. SNEAK ATTACK The House passes a little- noticed amendment that would put a stop not only to public SECOND WEEK SET CBS announces its plans for the station's The Dial, but also to other publications and second week of the fall season. In light of the actor's program guides put out by noncommercial outlets. strike the network will air mix of reruns, movies and PAGE 26. 'Empire Strikes Back' special. PAGE 43. SPECIAL REPORT JOURNALISM LARGER FOCUS IN NEW ORLEANS The NAB's annual CONFRONTATION FBI confiscates film shot by a news Radio Programing Conference offers more than just crew from noncommercial KQED(TV) San Francisco at a programing. The more than 1,600 in attendance find Navy installation. The government charges trespassing, workshops on promotion and management as well. Some while the station may sue for violation of First like the wider range, while others criticize the quality of Amendment rights. PAGE 44. some of the workshops. PAGE 27. Summaries of the different activities begin on PAGE 28. NEW PROJECT FOR CRONKITE The CBS anchor is the MEDIA chairman of a new nonprofit venture that will send, via satellite, a live, half -hour news show to schools across the DIPS DOWN An NAB study of the top 50 markets finds country PAGE 44. media concentration decreased by 9% from 1968 to 1978. The association argues that marketplace forces TECHNOLOGY make government intervention unnecessary. PAGE 35. REINVENTING THE DISH As the number of satellites increases, so does the need for earth stations with HIGH HOPES Programing from the new CBS Cable multiple capacity. Two manufacturers have come up unit will be arts -oriented, but with a wider target than with a solution: antennas that can receive from up to 11 PBS. VP Shay hopes for June 1981 start -up. PAGE 35. different satellites. PAGE 46. LAW & REGULATION BUSINESS BACK TO BUSINESS The FCC comes back to work SATISFIED The GOR pleased with the results of its after its August vacation to a packed agenda. Heading television campaign, decides to run it longer and the list of items to be considered this month and next are spend an additional $4 million between now and election VHF drop -ins, RKO, UHF comparability, children's day. PAGE 48. advertising and direct broadcast satellites. PAGE 39. PROFILE MORE HOT WATER RKO General notifies the FCC that CATALYST Gert Schmidt was just that when he united its parent, General Tire & Rubber, is being assessed the competitive forces in Jacksonville, Fla., to find a S24.5 million in back taxes in addition to $11.3- million permanent home for the channel 12 facility that is now tax fraud penalty by the IRS. New South, the company WTLV(TV). Schmidt is now vice president of Harte -Hanks seeking to replace RKO as a TV licensee in Memphis, Television Group and chairman of the Jacksonville asks the FCC to investigate. PAGE 39. station. PAGE 73. Index to departments Closed Circuit 5 In Sync 47 Open Mike 19 Datebook 14 Intermedia 38 Playback 42 Bottom Line 48 Editorials 74 Monday Memo 21 Stock Index 71 Business Briefly 6 Fates & Fortunes 67 Monitor 42 Washington Watch 40 Changing Hands 37 For the Record 50 News Beat 45 Where Things Stand 9 Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street, N.W. Washington. D.C. 20036. Second -class postage paid al Washington. D.C.. and additional offices. Single issue 51.50 except special issues $2.50. Subscriptions. U.S. and possessions: one year $45, two years S85. three years S120. Canadian and other international subscribers add S12 per year U.S. and possessions add 5155 yearly for special delivery. $90 lot lirsl- class. Subscribers occupation required. Weekly Playlist SI2 annually. An- nually: Broadcasting Yearbook $55.00. Across the Dial.Around the Channels $3.95. 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At Eastman Radio, you find only the most how they interact, in a learning system that professional, knowledgeable sales reps. Men and works better than any we've ever seen. women who deal with you on an open, honest The going gets pretty tough, too. Knowing the level. information is just half of it. Being able to apply it Honest. They won't ever give you a con is something else. Our reps have to be on top. job. And that's no coincidence. We work hard Know what's happening right now. With the sta- to make sure our reps turn out that way. tions, their markets, and their competition. First off, we hire only bright, eager -to -learn The end product? More aggressive, confident, young people. Then they undergo an extensive professional sales reps. So when we say Eastman training program- working side by side with sends you their best, we mean it. our older, more experienced salespeople. S All pros. No cons. Two reasons why "Chemistry" is the only way to describe Eastman Radio is different.