Elite Minds in Sports Analytics Gathering the Elite Minds in Sports Analytics to Share Insights & Best Practices

November 5th, 2013 The Emirates Stadium , UK Speakers Include

Confirmed Speakers

• Director of Elite Development, The Football • Head of Sports Science - Academy, Manchester Association City FC • Head of Physical Performance, RFU • Head of Sport Science, Everton FC • Professor, Cornell University • Head of Medical, Saracens RFC • Director of Performance, RFL • Head of Fitness Elite Development, Liverpool FC • 1st Team Physiotherapist, Arsenal FC • Head of Sport Science, Everton FC • Head of Sports Science, England Board • Performance Consultant, Athletes Mind Who Will You Meet?

There is no question that IE. provides the gold standard events in the industry and will Job Title Of Attendees connect you with decision makers within the Attendees are at Director analytics industry. You will be meeting 78% senior level executives from major level or above corporations and innovative small to medium size companies. President 3% /Principal

21% Company Size Of Attendees SVP/VP

500+ Employees 300-499 Employees 50-299 Employees 12% C-Level Less than 49 Employees

42% Snr. Director /Director 56% 81% 25% Attendees are companies with at least 300 employees Global Head

13% / Head 11% Snr. Manager 8% 8% /Manager Academic (1%)

Past Delegates include... • Director, Analytics - NBA • Director, Insight - Red Bull • Vice President - EA Sports • Head of Sports Science - BOA • Director, Analytics - NFL • Director, Insight - Betfair

http:// www.faceboo LI k.com/pages/ IE- TI About The Summit

The Elite Minds in Sports Analytics Summit brings together This one day event will compromise of four sessions: industry leaders and researchers to discuss how sports organisations are turning to analytics and data to drive Session 1: Talent Acquisition & Challenges Facing Teams success both on and off the field. During the Transfer Window

The summit is an ideal platform for influential key decision Session 2: Player Development & Performance Systems makers in sports analytics to discuss challenges and best practices in an exclusive setting. Session 3: Player Management - Injury Prevention & Management

Session 4: Applications of Strength & Conditioning

Speakers Information

Dan Ashworth Director of Elite Development, The Football Association

The Football Association then appointed Dan Ashworth as its new Director of Elite Development in 2012. Dan took up Dan Ashworth began his career with Norwich City. He later the post at the FA's new national football centre at St played for St Leonards and coached in the USA with the George's Park, working alongside Director of Football West Florida Fury before returning to East Anglia to sign Development Sir Trevor Brooking. for Wisbech The 42- year old who joined The FA from West Bromwich Albion FC has been tasked with overseeing the work and In February 2004, Dan joined West Bromwich Albion's ensuring the standard increases to a level that will improve Academy working with Adrian Boothroyd. He was later the overall output of players to the English game. appointed as Technical Director in December 2007. Ashworth has four departments for which he is responsible: Talent Acquisition at the Football the first team; recruitment; the academy; medical and Association sports science.

Ashworth is regarded as one of the best in the business at scouting players and compiling information on them, including background checks. He works well with the manager and acts as a buffer between the manager and the chairman.

Andy O’Boyle Head of Fitness Development, Liverpool FC and conditioning programme for the club's Elite Development Squad

Andy O'Boyle joined Liverpool in the summer of 2011 as head of fitness elite development. The Northern - The Strength & Conditioning Process at born sports scientist moved to the Reds following a three- Liverpool Football Club year period as fitness coach to Coventry City's first team. Here he explains his role at the Academy: "My job is to lead and co-ordinate the sports science and physical development within the Academy. In addition, I also have a responsibility for the day-to-day delivery of the strength Speakers Information

Dr. Liam Hennessy Director A 10 Year Plan - Evolving a S&C System Setanta College The presentation will trace the development of a professional and amateur sport S&C system. In 2000 the Irish Rugby Football Union commenced a long term plan to Dr. Liam Hennessy, a published author and researcher in ensure that Ireland and its provincial teams would become the area of Exercise Physiology and Strength and competitive in European and . An integrated Conditioning. Dr. Hennessy is an accomplished pole-vaulter model was established with Strength and Conditioning at who represented Ireland on many occasions. His records the core of this strategic plan. The presentation highlights survive today decades after his retirement. Dr. Hennessy the principle methods and key events that underpin the was Director of Fitness with the IRFU during their most evolution of the integrated S&C system which incorporates successful years which included Triple Crown and Grand a grassroots to elite level progression. From a single Slam wins. He also has an association with All Ireland international trophy in the 1990’s Irish Rugby evolved in winning GAA teams, football clubs Liverpool FC, Blackburn the 2000’s to command a leading position in European Rovers, and SS Lazio and Bayern Munich. Dr. Hennessy is Club and International Rugby. also a founder of Setanta College.

Steve Tashijan Strength & Conditioning Process at Everton Head of Sports Science & Conditioning Football Club Everton Football Club Steve will touch upon the following points:

1. How Sport Science has helped him manage his athlete's Steve is tasked with keeping the players at their best, performance, recovery and mindset to be ready for the physically. This includes plenty of work in pre-season and season. warm-ups for training sessions and matches. California 2. The difference between MLS and Premier League native Steve joined Everton in the summer of 2009 having 3. How to use technology to talk to his athletes objectively previously worked in the MLS for Columbus Crew. overcoming the ALPHA Mindset doing more when not necessary

Louise Ellis latest Biofeedback and Neurofeedback which enables her Sports Psychologist Specialist, to monitor an athlete’s or an individual’s stress levels, LE Consulting/ Athletes Minds muscular tension, brain states, respiration & heart rate in response to mental changes and injury recovery. Many coaches may have heard about these areas being used in Louise Ellis is a leading BASES Accredited Sports AC Milan’s Mind room. Louise is able to show psychologist & Performance Consultant. Louise works with tangible evidence and apply a range of approaches to European tour winners in golf, Olympians, British support athletes with the Louise can support the athlete, Champions and Dancers / Singers to professional coach or your company / team by using a variety of footballers who have represented England at senior level. approaches. demands of producing a consistent, high level She also works with elite or talented children in their of performance. respective sports. As well as working with athletes in all sports, Louise has worked with leading companies, such as Sports Psychology Workshop British Airways, Conoco Phillips, IMG and the Charities Aid Foundation. In 2009, Louise became the first accredited sports psychologist in the UK to specialise in the Speakers Information

Liam Sanders Performance Analyst England & Wales Cricket Board

performance benchmarking, predictive performance Liam is responsible for the dissemination of key statistical analytics, management of software packages for intelligence to high performance coaching staff and players competition analysis and monitoring training loads. across the England and Wales Cricket Board, through Additional roles involve touring analyst for the England operation and management of statistical and analysis Lions, consulting on various sports performance equipment, computer storage and communications devices; conferences, elite coaching/postgraduate programmes Providing a direct support network to the England Cricket and scouting forums. Team and England Performance Programme/Lions via the application of leading edge technologies to develop key performance data for coaches to inform tactics; Technique and strategic development of individual athletic skill, global

Liz Sinton How Can Strength & Conditioning Impact Senior Strength & Conditioning Coach Upon Elite Sports Performance English Institute of Sport The English Institute of Sport prides itself on applying cutting edge scientific principles to the frontline of elite Liz has spent the last nine years working as a Strength and sport. The success of GB Rowing at the London Olympics Conditioning coach preparing athletes for both Summer was an extraordinary achievement, totaling nine medals. and Winter Olympic Games, achieving medal success. She There were also many individual success stories, one of has worked for the English Institute of Sport over three which was the performance of a male 200m Breaststroke Olympic cycles, most recently supporting British Swimming swimmer who achieved a personal best of almost three from Beijing to London. Following the success of London seconds and a silver medal, beaten only by a world record. 2012 Olympic Games Liz visited professional teams and Liz’s presentation provides detail of the S&C support for institutes around the world before taking up a role with the these athletes, and demonstrates how S&C can impact English Institute of Sport as Technical Lead of the Bisham upon sports performance. Abbey site.

Andy Shelton Player Welfare & Team Performance Head of Sports Science, Leicester Tigers The use of analytics in sport has grown exponentially over RFC the last 20 years, and rugby union is no exception. Since 1995 when the game turned professional alongside the introduction of a salary cap, it has become necessity for Andy Shelton has an MSc in Sports Science from coaches and club owners alike to look after their playing assets. The ability to collect, manage, analyse and report Loughborough University which focused on predictive useful data should be of the utmost importance for any markers of injury and performance in professional sport. business looking to positively influence performance. This He is currently The Head of Sports Science at Leicester presentation will demonstrate the growth of analytics in Tigers Rugby Club, having been employed there in a sport in general and subsequently focus on our use of variety of performance roles over the last six seasons. predictive analytics at Leicester Tigers. Speakers Information

Ben Smith Head of Development Performance Systems Chelsea FC

The Role of Analytics and Performance Ben works as Head of Academy Performance Systems for Chelsea FC. Having worked at the club for over 5 years, he Systems in Player Development has been involved in the growth of Chelsea's youth development into one of the world's premier. Chelsea have Chelsea Football Club is striving to be the world’s best invested heavily in both performance analysis and analytics football development centre. To develop First team and consider them an integral part of their approach to players is an immense challenge, as players are staying in player development. Before working at Chelsea, Ben gained the game longer and clubs have more money to buy a multi-sport perspective on analytics and analysis with established players. Therefore, our young players need to Fulham FC, the FA, Sale RFC, England Hockey and GB have more talent and be better professionals than ever Wheelchair Basketball.performance team have to meet all before. Consequently, this has placed a greater emphasis over the world. on our approach to strategic planning, measurement and accountability. This presentation looks at the development and effective application of performance systems, processes and analytics in the development of young athletes. It explores the challenges of introducing analytics, developing environment-specific solutions and helping embed analytics in a strong football culture. It will look at the practical effects on player performance management and start to glimpse at what the future may hold for analytics in player development.

Tony Strudwick Head of Sports Science, Manchester United FC The Pursuit of Innovation in the Premier League

Tony has an extensive background in player development Many organisations spend considerable sums on collecting structures from elite youth to senior level both in England data of their players, but lack the capability to and U.S.A. Such a wide involvement has facilitated systematically store and analyse the data using consultancy work with Nike, Red Bull and Lucozade Sport. sophisticated qualitative techniques, such as Tony Completed Post Graduate research with Liverpool computational statistics and machine learning. Data gathering for the sake of it can be very futile unless it is John Moores University 2006. In addition, Tony has a used to drive action during the athletic process. While comprehensive background in teaching and lecturing at technology on its own cannot guarantee success, the graduate level. F.A. Staff Teacher for F.A. Fitness Trainer’s focussing of time and effort in developing robust analytical Course, UEFA Pro-Licence, A-Licence and Youth Coaches processes has great potential. Some contemporary Award. Previous positions with Blackburn Rovers F.C. practitioners now have first-hand experience of how the (finishing 6th and 10th in 2005/2006 and 2006/2007 intelligent use of ‘sports analytics’ can improve player respectively), West Ham United F.C. (gaining promotion to acquisition and performance management. Premier League season 2004/2005), The English F.A., and Coventry City F.C. Speaker Information

Declan Lynch 1st Team Physiotherapist Arsenal Football Club Injury Prevention Strategies Currently Being Used Arsenal FC Declan joined Arsenal’s medical team in June 2012 after a three-year spell with London Irish rugby team, the final two years as head physiotherapist. Prior to that, he had other Declan will present on the challenges of injury prevention in positions in rugby with Munster, and Ireland Under-20s, professional football. His talk will focus on the planning and numerous other sports, including Gaelic football and and implementation of the various screening, monitoring in Ireland. Working closely with Arsenal’s other and injury prevention strategies currently being used at physios and fitness coaches, he provides considerable Arsenal FC. He will discuss the injury burden within expertise in long-term injury rehabilitation and injury professional football, the factors which influenced the prevention strategies for the first team. He has Master’s methodology behind the strategy employed, and also, degrees in both Sports and Musculoskeletal physiotherapy what has been identified as the key focus for the injury from the University of Queensland, and primary degrees in prevention strategies. The continued evolution and Physiotherapy and also in Sports & Exercise Science. refinement of the process will also be discussed and the importance of this in the ever changing environment of professional football.

Chris Anderson Professor Cornell University Playing the Numbers Game: How to Overcome Football’s Fear of Numbers A native of Germany, Chris Anderson is a pioneer of quantitative football analytics. He has developed econometric models to study Football analytics requires two types of intelligence: team dynamics and algorithms for evaluating player performance in intelligence as data, and intelligence as the ability to make the context of global competition for talent and success. Anderson sense of and act on data. We discuss the challenges to also is a professor at Cornell University in Ithaca, New York, where he football analytics common throughout the history of the teaches political economy and political sociology. He has won a game and suggest strategies for successfully driving on- number of scientific awards for his research and has held field success with analytics. For football clubs seeking to appointments at leading universities, including Oxford University and gain advantage through analytics, the winning strategy Stanford’s Center for Advanced Studies in the Behavioral Sciences. has to be to (1) do the analysis properly (which requires He also has taught management strategy at Cornell’s Johnson people with the training, skill, and resources to do it), and School of Management and Northwestern University’s (2) organizational change. Kellogg School of Management. The Information

Elite Minds in Sports Analytics Summit Date: 5th November, 2013 Location: London Venue: The Emirates Stadium

Registration Pricing

Silver Pass Gold Pass Access All Areas £395 £495 £750

Access to all sessions & Access to all sessions, networking events Access to Elite Minds in Sports and networking event & annual subscription to IE. membership Sports Tech & Digital Sport Summit & annual subscription to IE. membership

£295 £395 £750 Early Bird Price Early Bird Price Early Bird Price (before 15th Aug) (before 15th Aug) (before 15th Aug)

Group Discount Offers 3 Silver Passes: £700 (£250 per attendee) 5 Silver Passes: £1,125 (£225 per attendee) 3 Gold Passes: £1,050 (£350 per attendee) For larger groups or special requests contact 5 Gold Passes: £2,750 (£550 per attendee) Daniel by calling +44 207 617 7143 or email 3 Diamond Passes: £2,400 (£800 per attendee) [email protected] Group discounts are applicable at the point of registration only. 5 Diamond Passes: £3,750 (£750 per attendee)

Ways to Register

+44 208 123 3972 +1 323 446 7673 Register Here

http:// www.fac ebook.c TI L Registration Form Elite Minds in Sports Analytics Summit November 5th | Emirates Stadium | London | UK For registration or more information on the program, please call Daniel on +44 207 617 7143, or fax this registration form to +1 (323) 446 7673 1. Delegate Information... NAME OF EACH ATTENDEE

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Early Bird Pass Options until 15th Sep, 2013 Group Discount Pass Options Early Bird Silver: £295 Attendees ____ 3 Silver Passes £1,200 (£400 per Attendee) Early Bird Gold: £395 Attendees ____ 5 Silver Passes £1,750 (£350 per Attendee) Early Bird All Access £750 Attendees ____ 3 Gold Passes £1,200 (£400 per Attendee) 5 Gold Passes £1,750 (£350 per Attendee) Regular Pass Options after 15th Sep, 2013 3 All Access Passes £1,650 (£550 per Attendee) 5 All Access Passes £2,750 (£450 per Attendee) Silver Pass: £395 Attendees ____

Gold Pass: £495 Attendees ____ For larger groups or special requests contact Daniel by calling +44 207 617 7143 or email [email protected] Diamond Pass: £995 Attendees ____ Group passes only available when all participants register together. Pass Descriptions: Silver Pass: Access to all sessions & networking events Gold Pass: Access to all sessions, networking events & annual subscription to IE. membership Diamond Pass: Access to all sessions, networking events, annual subscription to IE. membership & Strategic Analysis Report 3. Payment Options...

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Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before August 15, 2013 incur an administrative charge of 50%. If you cancel your registration after August 15, 2013 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT. Schedule

Tue 5th November 09.00

Session One 09.00 - 10.30

10.30

Coffee Break 10.30 - 11.00

11.00

Session Two 11.00 - 12.30

12.30

Lunch 12.30 - 13.30

13.30

Session Three 13.30 - 15.00

15.00

Coffee Break 15.00 - 15.30

15.30

Session Four 15.30 - 17.00

17.00

Networking Drinks 17.00 - 19.00

19.00

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