Management Plan 2014
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Maritime Greenwich World Heritage Site Third Review Management Plan 2014 1 Maritime Greenwich World Heritage Site Management Plan Third Review 2014 What shall we tell you? Tales, marvellous tales. Of ships and stars and isles where good men rest… The Golden Journey to Samarkand James Elroy Flecker, 1913 1 Maritime Greenwich World Heritage Site Management Plan Third Review 2014 Our Vision The Maritime Greenwich World Heritage Site was inscribed by UNESCO in 1997 for the international significance of its architecture, the high degree of authenticity of its buildings and landscape, and for its history of royal patronage, artistic and scientific endeavour. It is one of the most significant World Heritage Sites in the United Kingdom and has worldwide recognition. We take great pride in the Site and are committed to ensuring that Maritime Greenwich is well looked after, well managed and accessible to all. We aim to welcome the widest possible range of people, share our deep pride with them and enrich the visitor experience by interpreting the Site’s significance and exciting interest in its history. We also seek to foster the contribution of Maritime Greenwich to local and London economies and to the social and economic evolution of the developing Greenwich Peninsula. Over the years, our vision for the Site has been realised with the help of considerable inward investment and major capital projects including the Peter Harrison Planetarium at the Royal Observatory, Discover Greenwich at the Old Royal Naval College (Greenwich Foundation), the Sammy Ofer Wing at the National Maritime Museum (Royal Museums Greenwich) and the renovation of Cutty Sark. These have done much to boost visitor interest in the Site and its interpretation and have helped to protect many of the attributes of its Outstanding Universal Value. The hosting of venues for the 2012 Olympic and Paralympic Games in Greenwich, including the World Heritage Site, was an opportunity grasped to celebrate the inscription of the Site on the World Heritage List and to maximize the benefits of global attention leading up to and during the Games themselves. Looking to the future, the riverside context of Maritime Greenwich is rapidly changing with new developments and greater emphasis on the use of the River Thames after a period of inactivity following the decline in waterfront commerce. The rediscovery of the river and its role and potential, particularly for transport, is a catalyst for the integration of the World Heritage Site with new riverside activities and commercial enterprise. However, where development is to take place in and around the Site, we will seek the highest quality in new design appropriate to the special character of its location and setting. The London Borough of Greenwich was awarded Royal Borough status during 2012 in recognition of the association of royal patronage over many centuries; this in part is due to the role that Maritime Greenwich has been able to play over the years. We are now looking to meet new and exciting challenges, building on past success, to secure the ongoing future of the World Heritage Site both in its own right and as part of a wider family of attractions and enterprises in Royal Greenwich. Our ambitions are underpinned by comprehensive education programmes and outreach to young people across the Royal Borough and a recognition that both education and commercial activity have important roles to play in adding value to the Site and enabling an holistic experience in place-making. The Management Plan is a key part of this process and its implementation is helping to safeguard the Maritime Greenwich World Heritage Site as an important cultural asset and as a place for the benefit and enjoyment of the local community and national and international visitors. Councillor Denise Hyland Leader of Royal Borough of Greenwich 2 Maritime Greenwich World Heritage Site Management Plan Third Review 2014 Acknowledgements The first Maritime Greenwich World Heritage Site Management Plan, published in 1999, served as a blueprint for the regeneration of the Site with over £100 million invested in Maritime Greenwich over the five-year plan period. The second Management Plan, published in 2005 saw a similar sum invested and £75 million in grants from the Heritage Lottery Fund. Thanks are due to all those who have contributed to the production of this third review of the Management Plan. The Plan covers the period 2012 - 2017 and has been developed and implemented as a working document since its inception in 2012. The review was initiated under the leadership of the World Heritage Site Executive chaired by Dr Kevin Fewster, Director of Royal Museums Greenwich, until February 2014 and subsequently by Brendan McCarthy, Chief Executive of the Greenwich Foundation for the Old Royal Naval College. Special thanks for undertaking this review are due to Dr Kevin Fewster, Duncan Wilson (former Director of the Greenwich Foundation for the Old Royal Naval College), Councillor Peter Brooks at The Royal Borough, Neil McCollum, Steve Pallett and Emma O’Shea at The Royal Borough of Greenwich. Thanks are also due to all those who have contributed to specific parts of the review or commented on draft versions, including the members of the Steering and Executive groups, and Chairs of specific working groups: Neil McCollum for the Marketing and Visitor Management Groups, Jo Hall for the Learning Group, Peter Fotheringham for the Design Advisory Group and Mike Freestone for the Transport Group. Rebekah Seymour at Royal Museums Greenwich has been very helpful putting the various sections and drawings of the Management Plan together and special thanks for their sterling work in developing and bringing this Plan to fruition go to Geoffrey Belcher, Maritime Greenwich World Heritage Site Co-ordinator until his retirement in January 2013 and to his successor, Rosslyn Stuart who took over the role until March 2014. Particular thanks go to Councillor Chris Roberts, Leader of The Royal Borough of Greenwich and Chair of the World Heritage Site Steering Group from 2000-2014, for his commitment to Maritime Greenwich before and after its inscription on the World Heritage List. For further information contact: Peter Marsden Maritime Greenwich World Heritage Site Co-ordinator Mews Offices College Way Old Royal Naval College Greenwich London SE10 9NN E-mail: [email protected] The Maritime Greenwich World Heritage Site Management Plan can be found at www.visitgreenwich.org.uk 3 Maritime Greenwich World Heritage Site Management Plan Third Review 2014 Contents Page OUR VISION 2 ACKNOWLEDGEMENTS 3 CONTENTS 4 PART 1: CONTEXT TO THE MANAGEMENT PLAN 6 1.1 Introduction 6 1.2 Function and Status of the Management Plan 7 1.3 World Heritage Convention 1972 7 1.4 World Heritage and the UK 8 PART 2: DESCRIPTION AND SIGNIFICANCE 9 2.1 Map of the World Heritage Site (Map 1) 9 2.2 Location, Boundaries and Buffer Zone 10 2.3 Statement of Outstanding Universal Value 11 2.4 Attributes of Outstanding Universal Value 14 2.5 Attributes Reflecting National, Regional and Local Values 20 2.6 The Essence of the Place in Senses 24 PART 3: CURRENT STATE OF THE WORLD HERITAGE SITE 26 3.1 Overview 26 3.2 Historical Background 27 3.3 Environmental Information 30 3.4 Interests 31 3.5 Conservation 32 3.6 Assessment of the World Heritage Site 34 PART 4: PROTECTION AND MANAGEMENT 45 4.1 National Planning and Policy Framework 45 4.2 Legal and Administrative Structure Arrangements 53 4.3 Goals and Opportunities of the Management Plan 55 4 Maritime Greenwich World Heritage Site Management Plan Third Review 2014 4.4 Key Site Management Objectives 59 PART 5: SITE MANAGEMENT PROGRAMMES AND THEMES 73 5.1 Introduction 73 5.2 Summary of Programmes 73 5.3 Marketing Programme 73 5.4 Visitor Management Programme 75 5.5 Learning Programme 80 5.6 Transport Principles 83 5.7 Townscape Analysis and Design Framework 84 5.8 Important Views and Tall Buildings 86 PART 6: REVIEW OF ACHIEVEMENTS – PROGRAMME 2005-2010 94 6.1 Management of the World Heritage Site: Programme for Action 94 6.2 Transport and Environment Programme 95 6.3 Conservation of Building Fabric: Programme for Action 96 6.4 Management of Greenwich Town Centre: Programme for Action 97 6.5 Conservation of Landscape Action Plan 98 6.6 Visitor Management and Interpretation Action Plan 99 6.7 Marketing Action Plan 100 6.8 Learning Action Programme 101 6.9 Major Developments 102 APPENDIX A: UK World Heritage Sites 109 APPENDIX B: Royal Patronage 110 APPENDIX C: Inventory of Buildings of Special Architectural or Historic Interest and Monuments Scheduled Under The Ancient Monuments and Archaeological Areas Act 1979 112 APPENDIX D: Legislation and Development Plans 120 APPENDIX E: Important Views and Tall Buildings (2008) Summary 121 APPENDIX F: Glossary of Abbreviations 125 5 Maritime Greenwich World Heritage Site Management Plan Third Review 2014 PART 1: CONTEXT TO THE MANAGEMENT PLAN 1.1 Introduction 1.1 1 The inscription of Maritime Greenwich on the UNESCO World Heritage List took place in December 1997. An appropriate management system is a pre-requisite for inscription on the list and a Management Plan forms a key element of such systems, specifying how the Outstanding 2 Universal Value1, authenticity and integrity of a World Heritage Site are to be maintained. Documentation relating to the inscription can be found at whc.unesco.org 1.1.2 Since 1999 Maritime Greenwich World Heritage Site has been administered with the help of 5 year Management Plans prepared under the direction of working groups drawn from national and local bodies with an interest in Maritime Greenwich. The first Plan contained an extensive action programme which was largely implemented by 2005.