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Gronek Transfers to Cago, and Working with CBS

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Gronek Transfers to Cago, and Working with CBS Witting Becomes S I D E: I IV WBBM Programmer IN THE SPOTLIGHT BIRCH WBBM (AM) /Chicago has Walt Love talks with Birch Sr. VP Bill tapped Group W veteran Chris Engel about the rating service's efforts Witting to become its next Di- to improve black listenership estimates, rector /News & Programming. while Jhan Hiber pays a visit to Birch's Currently Program Manager at Witting fills new Sarasota facility. Plus latest Birch KDKA /Pittsburgh, the vacancy created when CBS spring results. Carl Dickens to Page 20, 22, 51 transferred KRQR /San Francisco as POE EVENTS FROM VP /GM. During his three years at THE CHR SIDE KDKA, Witting has been re- an overview of the sponsible for both news and pro- Joel Denver offers Chris Witting recent Bobby Poe Convention from a w'RECORDS gramming. He previously serv- & WIND /Chicago. CHR standpoint. Next week, Adam RADIO ed as VP /Station Operations at Executive Witting said, "In over ten White reports from a records WOWO /Ft. Wayne, Producer of WBZ /Boston and years at Westinghouse it's been perspective. at working with Rick Page 36 Public Affairs Director a pleasure NAB'S BEV BROWN: Starr, Warren Maurer and Dick Harris. But I'm looking forward DISCONTENT ON to joining a great station in Chi- CONTENT FREEDOM Gronek Transfers To cago, and working with CBS. "I see my role at WBBM as The NAB Radio Board Chairman speaks enhancing what is already a about the prospects of content candidly & WMMS GM Post successful operation," Witting freedom for broadcasters in a Brad WHK whole- Gil York. He told R&R, "(Opera- added. "I don't see any Woodward interview. Mainte has transferred Radio Division President They had the tions Manager) John Gorman sale changes coming. Page 13 WHTZ (Z100) /New York Local Rosenwald explained an in- and (MD) Kid Leo are two of a great winter book. It's Sales Manager Lonnie Gronek changes: "Bill is a very capable ex- and best. To be with two great novative station, and that's IN THE NEWS THIS WEEK to WHK & WMMS /Cleveland as sales executive, but WMMS the in eight years, under the citing." GM at the Gold /CHR combo. WHK needed someone with staffs Wrfl1NG/See Page 8 WADO sold for $20 million in new of one company, is He replaces VP /GM Bill Smith, broader perspectives. So we're umbrella AM record heaven to me. My ob- who is considering other posts looking for a sales opportunity like radio Labels ask dismissal of Joe Isgro suit the win- company. for Bill within the company. jective is to continue Gondek 21 within the is Ed Chandler programs Century Rosenwald continued, "Lon- ning tradition at WHIT, which broad- Country formats nie spent some very successful a landmark facility in PD At Dale Matteson GM at WMKJ Reich VP/ years with us in Cleveland and casting, and at WMMS, which is of Ameri- & WOUE New York, so he was a natural a jewel in the crown 700 let go at CBS Broadcast Group; choice to come back and head can radio." WCXR GM At changes at WMMS in- radio impact slight up an operation he was already Other the promotion of Kid Leo Mario Vazquez-Rana Chairman at UPI familiar with." clude WIOD and raised in to Creative Services Director, as Luis Nogales resigns Gronek, born had been National in addition to his music duties, Randy Miller parody draws Latino ire Cleveland, WAIA Sales Manager and GSM at and evening personality Denny in San Diego & WHK before mov}ng to New Sanders to Assistant PD. Audio firms, labels set meeting on digital tape CAPITOL DISTRIBUTES; Don Shafer PD at CFMI; John Beaudoin CFOX PD ABRAMS CONSULTS RCAIA &MIArista in new regional distribution setup Skip Bednarczyk GSM at KOPA Cinema To Bow In '87 the new la- rams, a longtime progressive Doug Gondek & KSLX Page 3, 4, 6, 8, 10 Cinema Records, bel formed by radio program music supporter. MD/midday man Doug Gon- PONDER producer Denny Somach and Somach anticipates a roster dek has been named PD of Me- INDIE LABELS with talent manager Larry Mazer, of approximately six acts, troplex . Classic Rock outlet POP GOALS Bob Reich will release its first product whom the label is currently in WCXR /Washington. Don Hag- regain are album-or- from Independent labels are looking to Filling a longtime vacancy at next February. Capitol will han- negotiation. Most en, PD since its switch rockers long associated -FM last Janu- their share of the pop market, now that Cox's WIOD & WAIA /Miami, dle distribution. iented Country WPKX he adds, who concentrate on indie promo costs are significantly lower. former EZ Communications The company will produce with name groups, ary, is leaving to solo projects. "But of Southeast Adam White hears varying views on VP /Sales Bob Reich has been what Somach calls "new pro- want to do the Presidency gressive" music, which will be the projects can't be a hobby - Media Research, a post he had the prospects of indie pop success. named VP /GM. to Reich, who also served as predominantly - but not exclu- we want a real commitment retained while at WCXR. Page 33 This will extend to President/ VP /GM at WEZB /New Orleans sively - instrumental. "Where the record." WCPT & WCXR on behalf of the re- told R&R, "We NEW MUSIC ON RADIO UPDATE and WBZZ /Pittsburgh while Pink Floyd left off with `Dark touring GM Bill Sherard Somach. beginning for with EZ, told R&R, "They have Side Of The Moon' will be our leases, says planned from the As the New Music Seminar convenes, estab- given me the -best contract of starting point " he said. Serving The Cinema announcement Don to set up the format, Ken Barnes monitors the progress of CINEMA/See Page 8 to an ad- my career and they have also as Cinema consultant is Lee Ab- lish it, and then step new artists on various active radio longterm basis. handed me the authority and re- visory role on a while noting that at the year's staff with that formats, sources to make both stations CHR TO SOFT AOR We recruited our lot of staffers halfway point, Black/Urban crossovers winners. We are doing some re- in mind, and had a for the job." have hit new highs. search right now with WAIA, who were eligible choice of Gon- Page 30 (consultant) Mary Cather- WHTT Becomes Explaining his and commented, ine Sneed is fine-tuning the dek, Sherard KISW: AOR SEATTLE objective, cool- music. We will have everything "Doug is bright, `Quality Rock'WMRQ a killer in- BATTLE CHAMP in place in the next couple of headed, and has need for a long time but 15 years of AOR weeks. We're still looking to fill As widely speculated, CBS- dience stinct." As KISW celebrates by a crop in radio in- - opening down FM CHR outlet WHIT /Boston was soon surrounded Gondek's 12 years success, Steve Feinstein conducts a a programing stations. We re- that one of has switched calls to WMRQ of soundaiike elude airwork at WILS-FM/ tour of the station's past and present. here, so I'm making station's future my first priorities." and unveiled an AOR soft rock cognized the Lansing and WICAR /East Lan- Page 40 somewhat limited, and at KDKB/ Turning his attention to format. Using the slogan "Q103 was sing, the MD post were able to respond to listeners Production Direc- IN R &R WIOD, Reich said, "Carrying - Quality Rock," the new pres- Phoenix, and NEXT WEEK them exactly what KSTM. He the Miami Dolphins and having entation hit the air at 7pm Mon- by giving tor at crosstown AOR's oldies trend is one of the hottest they've been looking for . finding that this of the best -known air per- day (7-7). stated, "We're Feinstein examines some rock." it's not a topics in radio.Steve sonalities in the market, we are CBS-FM Group /VP Bob Hy- quality music is enduring; WHIT VP /GM Bob VanDer- AOR stations the foi mat's use of gold next week. ill good shape. We simply need land HI conunented, "WHIT novelty. A lot of en amplified format finding that some leadership and enthusi- was Boston's first modern CHR h e yd that ignored it are Price 55.00 GONDEK/See Page 8 Newsstand REICH /See Page .4 station. It served a specific au- WHTT /See Page 4 out." JHAN HIBER & ASSOCIATES How Can We Help Boost Your Ratings And Revenues? Let Us Count The Ways ... As you receive your The Predictor" PAR Studies. Spring Ratings and look The industry's first and only The Probe Advertiser Research is to do better consider Than perceptual diary. Aimed at the only in-person interview boosting your numbers in advertiser perceptual study. A key Hiber & Associates for Arbitron's diary sweeps. A large to unlocking more revenues. research and marketing sample study used by stations advice. During the past owned by Gannett, Greater Media, Retainer Services. Malrite, Metroplex and Summit seven years over 90% of This covers market exclusivity, on- among others. Stations using the going consultation, state-of -the -art our clients have seen their Predictor and following oùr post -survey diary reviews, sales numbers improve. recommendations have grown staff training and discounts on the between 25% and 40 %. We offer this exclusive above projects. array of services: Market X -Ray Telephone Perceptual Studies. Large sample projects for those Call Jeff Johnson, Larry stations aiming to improve their Birch standings.
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