MEDIA DATA 2021

City-Light-Poster| Poster (Digital) Out-of-Home – Where Life Happens ...and right where people are out and about. With around 300,000 advertising spaces and therefore a constant visual presence in the cityscape, we are one of Germany's leading out-of-home advertising companies and offer outstanding reach maximisation in the shortest possible time. Our OOH portfolio includes all media in public spaces – from classic posters to exclusive advertising rights at railway stations and gigantic posters created by blowUp media. Our digital products, including screens at railway stations, in shopping centres, on busy streets and in pedestrian zones, are also attention-grabbing advertising options. Are you looking for the ideal medium for communicating your campaign out-of-home? We are bound to have the right format for each of your advertising objectives. Please refer to our media data for a concise and comprehensive summary of the most important information, locations and prices of our out-of-home advertising at a glance. Find out all about...

Photo: AdobeStock_179255326©Mirko. 2 City-Light-Poster | Poster The Deluxe Reach Maximiser Due to their high-quality properties, City-Light-Posters (also known as CLP) add a particularly sophisticated appeal to every advertising message, emphasise the premium-character of brands and products, and generate a positive image communication. Their all-over presence in the heart of the city, in front of shopping centres, at bus stops, in pedestrian zones or at stations means that light box posters have an immediate advertising effect and lead to a rapid internalisation of the message; they also inspire interaction in environments with a waiting situation. The networks, which can be booked on a weekly basis, guarantee your presentation flexibility and increase the awareness level.

4 Four Strong Arguments for City-Light-Poster

▪ City-Light-Poster networks are a quick way to achieve a wide reach. ▪ Site density guarantees an all-over presence throughout the whole city. ▪ Multiple contacts intensify the advertising effectiveness and increase the public's awareness of the advertised product. ▪ Backlit displays ensure that all campaigns are presented prominently in all lighting conditions and add visual sophistication. 5 City-Light-Poster at a Glance

Backlit advertising space in glass- Digital posters included (different covered light box displays; freestanding formats), depending on the city or or integrated into passenger shelters network

Positioned in inner city areas, at public transport stops, stations, Booking interval: traffic hubs and shopping centres Weekly, beginning Tuesdays

Some allow scrolling of up to three Poster delivery lead time: posters Ten days before display

Bookable for pre-defined city Format: 119 x 175cm (2m²) portrait networks (= network booking)

6 The Right City-Light-Poster Network for Everyone

Premium Medium Essential Basic City / Deluxe Public Transport CLP ▪ Offers excellent presence ▪ Higher campaign visibility ▪ Permits homogeneous ▪ Results in basic coverage ▪ Focused inner city network ▪ City-wide presence or at throughout the city with throughout the whole city, coverage of an entire city across the whole city ▪ Best-possible coverage of various different central wide reach and high compared to Essential with good performance ▪ Basic network for cross- inner city rail based public transport advertising impact network data media campaigns and national/international ▪ Deluxe option with intercity railway stations ▪ Price/performance winner ▪ Suitable for medium-sized ▪ Suitable for limited ▪ Suitable for limited selected prime locations in budgets budgets budgets shopping environments ▪ Ideal for engaging younger target groups Increasing reach, increasing impact Budget optimisation and focus on relevant environments Increasing reach, increasing impact Budget optimisation and focus on relevant environments

Photo: gettyimages_1180187740©Orbon Alija. 7 Digital Poster: The Digital Plus for City-Light-Poster Networks

▪ More than 2,000 digital totem light boxes for video display nationwide can be bundled together with our City-Light- Poster offer. ▪ Increase of City-Light-Poster network quality by adding the TOP digital sites in a city. ▪ Premium sites at railway stations, in shopping centres and in pedestrian zones facilitate high contact volumes. ▪ Digital still in combination with editorial content and advertising contents.

8 City-Light-Poster Premium Prices

Digital Spaces/ Posters Space price/ Network/ week City Additional information network included2 day in EUR in EUR Augsburg 18 12 14.00 1,764.00 Bad Homburg, Oberursel 82 - 11.90 6,830.60 Bad Soden am Taunus 20 - 11.50 1,610.00 Bamberg 84 4 12.80 7,526.40 Barsbüttel 15 - 12.40 1,302.00 Bautzen 34 - 11.80 2,808.40 Bergisch Gladbach 120 - 14.70 12,348.00 ¹ S-Bahn 300 - 20.50 43,050.00 Berlin¹ S-Bahn 530 230 20.50 76,055.00 Berlin¹ City S-Bahn 250 - 23.80 41,650.00 Berlin¹ City S-Bahn 480 230 23.80 79,968.00 Bielefeld 364 34 16.80 42,806.40 Bocholt 27 - 12.40 2,343.60 Bochum 330 8 15.00 34,650.00 Bonn⁴ 340 61 14.30 34,034.00 Bottrop 120 - 14.00 11,760.00 Brandenburg an der Havel 84 - 11.80 6,938.40 Braunschweig, Wolfenbüttel 246 36 14.10 24,280.20 Bremen 400 - 14.50 40,600.00 Bremen 424 24 14.50 43,036.00 Bremerhaven 122 2 14.50 12,383.00 Chemnitz 239 13 13.30 22,250.90 1 Cuxhaven 52 - 11.90 4,331.60 Prices 2021. See chart "Important Information" for footnotes 1 - 9. 9 City-Light-Poster Premium Prices

Digital Spaces/ Posters Space price/ Network/ week City Additional information network included2 day in EUR in EUR Darmstadt, Pfungstadt 157 12 13.70 15,056.30 Delmenhorst 64 - 11.90 5,331.20 Dessau-Rosslau 82 2 11.70 6,715.80 Dortmund¹ S-Bahn, airport 28 - 17.10 3,351.60 Dortmund¹ S-Bahn, airport 35 7 17.10 4,189.50 Dresden⁵ 410 - 14.80 42,476.00 Dresden⁵ 448 38 14.80 46,412.80 Duisburg 505 - 19.50 68,932.50 Duisburg 519 14 19.50 70,843.50 Düsseldorf¹ S-Bahn 60 - 17.00 7,140.00 Düsseldorf¹ S-Bahn 130 70 17.00 15,470.00 Eberswalde 42 - 11.60 3,410.40 Eisenach 70 - 11.70 5,733.00 Ennepe-Ruhr Region⁶ 45 - 13.50 4,252.50 Eppstein 12 - 11.50 966.00 Erlangen 85 2 15.50 9,222.50 Eschborn 12 - 11.50 966.00 Eschweiler 42 - 12.60 3,704.40 Essen 530 - 20.80 77,168.00 Essen 591 61 20.80 86,049.60 2 Esslingen am 83 3 14.50 8,424.50 Prices 2021. See chart "Important Information" for footnotes 1 - 9. 10 City-Light-Poster Premium Prices

Digital Spaces/ Posters Space price/ Network/ week City Additional information network included2 day in EUR in EUR Flörsheim am Main 20 - 11.50 1,610.00 Frankfurt am Main 680 - 25.00 119,000.00 Frankfurt am Main 846 166 25.00 148,050.00 Commuter belt (Main- Frankfurt am Main Taunus) 130 - 11.50 10,465.00 Frankfurt an der Oder 74 4 11.40 5,905.20 Frechen 64 - 12.40 5,555.20 Freiberg 35 - 11.70 2,866.50 Fulda 82 4 12.00 6,888.00 Gelsenkirchen 284 24 13.90 27,633.20 Gladbeck 74 - 12.40 6,423.20 Glinde 15 - 12.40 1,302.00 Gotha 84 - 11.80 6,938.40 Greifswald 76 - 12.10 6,437.20 Haan 10 - 12.20 854.00 Hagen, commuter belt 272 16 12.90 24,561.60 Halle a. d. Saale, Merseburg 170 10 15.30 18,207.00 Haltern am See 3 - 12.00 252.00 Hamburg CLP on PCLP 500 - 30.00 105,000.00 Hamburg Commuter belt 121 - 12.40 10,502.80 Hanau 85 3 11.80 7,021.00 Hannover 600 - 21.90 91,980.00 3 Hannover 642 42 21.90 98,418.60 Prices 2021. See chart "Important Information" for footnotes 1 - 9. 11 City-Light-Poster Premium Prices

Digital Spaces/ Posters Space price/ Network/ week City Additional information network included2 day in EUR in EUR Hattersheim am Main 15 - 11.50 1,207.50 Hattingen 9 - 12.10 762.30 Heidelberg 118 8 14.80 12,224.80 Helmstedt 10 - 11.50 805.00 Herford 67 4 12.60 5,909.40 Herne 116 6 14.10 11,449.20 Hildesheim 92 2 14.10 9,080.40 Hochheim am Main 20 - 11.50 1,610.00 Hofheim am Taunus 35 - 11.50 2,817.50 Hürth 34 - 12.10 2,879.80 Ingolstadt 147 7 12.20 12,553.80 Kamp-Lintfort, Neukirchen-Vl. 14 - 13.50 1,323.00 Karlsruhe 310 10 12.60 27,342.00 Kassel⁷ 236 18 14.60 24,119.20 Kelkheim (Taunus) 20 - 11.50 1,610.00 Kerpen 41 - 12.10 3,472.70 Kiel 220 20 14.30 22,022.00 Kirchheim unter Teck 29 - 12.10 2,456.30 Köln¹ S-Bahn 70 - 19.40 9,506.00 Köln¹ S-Bahn 287 217 19.40 38, 974.60 Krefeld 214 4 13.70 20,522.60 4 Landshut 43 2 12.40 3,732.40 Prices 2021. See chart "Important Information" for footnotes 1 - 9. 12 City-Light-Poster Premium Prices

Digital Spaces/ Posters Space price/ Network/ week City Additional information network included2 day in EUR in EUR Leipzig¹ S-Bahn 45 - 15.90 5,008.50 Leipzig¹ S-Bahn 89 44 15.90 9,905.70 Leonberg 48 8 11.20 3,763.20 Lippstadt 18 - 11.80 1,486.80 Lübeck, Bad Schwartau 17 - 13.70 1,630.30 Lüneburg 70 3 12.40 6,076.00 Magdeburg 263 24 12.30 22,644.30 Mainz 228 8 16.00 25,536.00 Marburg 76 - 12.40 6,596.80 Marl 128 - 11.60 10,393.60 Meissen 38 - 12.20 3,245.20 Merseburg 18 - 15.30 1,927.80 Mettmann 44 - 12.20 3,757.60 Metzingen 2 - 11.50 161.00 Mönchengladbach 210 - 14.30 21,021.00 München¹ S-Bahn/underground 550 - 25.90 99,715.00 München¹ S-Bahn/underground 818 268 25.90 148,303.40 Neuss 131 11 13.30 12,196.10 Norderstedt 50 8 12.40 4,340.00 Nürnberg 165 - 15.30 17,671.50 Nürnberg 191 26 15.30 20,456.10 Nürtingen 20 - 12.00 1,680.00 5 Oberhausen 184 4 13.80 17,774.40 Prices 2021. See chart "Important Information" for footnotes 1 - 9. 13 City-Light-Poster Premium Prices

Digital Spaces/ Posters Space price/ Network/ week City Additional information network included2 day in EUR in EUR Offenbach am Main 113 10 13.60 10,757.60 Osnabrück 159 3 14.90 16,583.70 Paderborn 110 9 14.80 11,396.00 Passau 35 10 12.70 3,111.50 Pforzheim 120 6 13.60 11,424.00 Plettenberg 10 - 12.00 840.00 Qickborn 10 - 12.40 868.00 Ravensburg 37 - 13.20 3,418.80 Remscheid from CW 35 2021 30 - 12.50 2,625.00 Rheine 63 3 11.70 5,159.70 Rosenheim 54 4 13.10 4,951.80 Salzgitter 106 - 14.00 10,388.00 Schenefeld (Pinneberg) 15 - 12.40 1,302.00 Schönefeld (b. Berlin)¹ 9 - 13.20 831.60 Schwalbach am Taunus 12 - 11.50 966.00 Schwedt/Oder 22 - 12.20 1,878.80 Schwerin 124 14 13.40 11,631.20 Siegburg 25 2 12.20 2,135.00 Siegen 100 19 14.10 9,870.00 Sindelfingen, Böblingen 186 - 12.60 16,405.20 Soest 37 - 11.70 3,030.30 Solingen 141 1 13.80 13,620.60 6 Stralsund 56 - 11.90 4,664.80 Prices 2021. See chart "Important Information" for footnotes 1 - 9. 14 City-Light-Poster Premium Prices

Digital Spaces/ Posters Space price/ Network price/ City Additional information network included2 day in EUR week in EUR Stuttgart8 500 - 23.29 81,520.60 Stuttgart8 638 138 22.67 101,256.40 Tübingen 82 2 12.50 7,175.00 Uelzen 13 - 11.80 1,073.80 Ulm 160 5 16.00 17,920.00 Velbert 76 - 12.30 6,543.60 Villingen-Schwenningen 92 0 12.80 8,243.20 68 - 11.90 5,664.40 Werl 10 - 11.40 798.00 Wesel 50 - 11.90 4,165.00 Wetzlar 60 - 11.80 4,956.00 Wilhelmshaven 106 - 11.70 8,681.40 Wismar 54 - 11.60 4,384.80 Witten 94 - 14.30 9,409.40 Wittenberg 60 - 11.50 4,830.00 Wolfsburg 150 32 12.90 13,545.00 Worms 100 2 12.40 8,680.00 Wuppertal9 358 14 14.00 35,084.00 7 Würselen 19 - 12.00 1,596.00 Prices 2021. See chart "Important Information" for footnotes 1 - 9. 15 City-Light-Poster Medium Prices

Digital Spaces/ Posters Space price/ Network/ week City Additional information network included2 day in EUR in EUR Bielefeld 264 34 18.50 34,188.00 Bochum 234 8 16.50 27,027.00 Bochum, Witten³ 242 8 16.40 27,783.00 Bonn⁴ 240 61 15.70 26,376.00 Braunschweig, Wolfenbüttel 185 36 15.50 20,072.50 Dresden⁵ 310 - 16.30 35,371.00 Dresden⁵ 348 38 16.30 39,706.80 Duisburg 360 - 21.50 54,180.00 Duisburg 374 14 21.50 56,287.00 Essen 370 - 22.90 59,311.00 Essen 431 61 22.90 69,089.30 Frankfurt am Main 480 - 27.50 92,400.00 Frankfurt am Main 646 166 27.50 124,355.00 Hagen, commuter belt 200 16 14.20 19,880.00 Hamburg CLP on PCLP 350 - 33.00 80,850.00 Hannover 420 - 24.10 70,854.00 Hannover 462 42 24.10 77,939.40 Magdeburg 188 24 13.50 17,766.00 Mainz 163 8 17.60 20,081.60 8 Wuppertal9 254 14 15.40 27,381.20 Prices 2021. See chart "Important Information" for footnotes 1 - 9. 16 City-Light-Poster Essential Prices

Digital Spaces/ Posters Space price/ Network/ week City Additional information network included2 day in EUR in EUR Bad Homburg, Oberursel 41 - 13.70 3,931.90 Bamberg 44 4 14.70 4,527.60 Bautzen 17 - 13.60 1,618.40 Bergisch Gladbach 60 - 16.90 7,098.00 Berlin¹ S-Bahn 150 - 23.60 24,780.00 Berlin¹ S-Bahn 380 230 23.60 62,776.00 Berlin¹ City S-Bahn 125 - 27.40 23,975.00 Berlin¹ City S-Bahn 355 230 27.40 68,089.00 Bielefeld 199 34 19.30 26,884.90 Bochum 170 8 17.30 20,587.00 Bochum, Witten³ 177 8 17.17 21,277.20 Bonn⁴ 180 61 16.40 20,664.00 Bottrop 65 - 16.10 7,325.50 Brandenburg an der Havel 42 - 13.60 3,998.40 Braunschweig, Wolfenbüttel 135 36 16.20 15,309.00 Bremen 210 - 16.70 24,549.00 Bremen 234 24 16.70 27,354.60 Bremerhaven 62 2 16.70 7,247.80 Chemnitz 126 13 15.30 13,494.60 Cuxhaven 26 - 13.70 2,493.40 Darmstadt, Pfungstadt 85 12 15.80 9,401.00 Delmenhorst 32 - 13.70 3,068.80 9 Dessau-Rosslau 42 2 13.50 3,969.00 Prices 2021. See chart "Important Information" for footnotes 1 - 9. 17 City-Light-Poster Essential Prices

Digital Spaces/ Posters Space price/ Network/ week City Additional information network included2 day in EUR in EUR Dresden⁵ 205 - 17.00 24,395.00 Dresden⁵ 243 38 17.00 28,917.00 Duisburg 270 - 22.40 42,336.00 Duisburg 284 14 22.40 44,531.20 Düsseldorf¹ S-Bahn 30 - 19.60 4,116.00 Eberswalde 21 - 13.30 1,955.10 Eisenach 35 - 13.50 3,307.50 Erlangen 44 2 17.80 5,482.40 Essen 290 - 23.90 48,517.00 Essen 351 61 23.90 58,722.30 Esslingen am Neckar 43 3 16.70 5,026.70 Frankfurt am Main 365 - 28.80 73,584.00 Frankfurt am Main 531 166 28.80 107,049.60 Frankfurt am Main Messe 45 - 30.00 9,450.00 Frankfurt am Main Messe + 99 54 30.00 20,790.00 Frankfurt am Main Messe + incl. central r.s. 156 111 30.00 32,760.00 Commuter belt (Main- Frankfurt am Main Taunus) 65 - 13.20 6,006.00 Frankfurt an der Oder 39 4 13.10 3,576.30 Frechen 32 - 14.30 3,203.20 Freiberg 18 - 13.50 1,701.00 Fulda 44 4 13.80 4,250.40 10 Gelsenkirchen 146 24 16.00 16,352.00 Prices 2021. See chart "Important Information" for footnotes 1 - 9. 18 City-Light-Poster Essential Prices

Digital Spaces/ Posters Space price/ Network/ week City Additional information network included2 day in EUR in EUR Gladbeck 37 - 14.30 3,703.70 Gotha 42 - 13.60 3,998.40 Greifswald 38 - 13.90 3,697.40 Hagen, commuter belt 142 16 14.80 14,711.20 Halle a. d. Saale, Merseburg 110 10 17.60 13,552.00 Hamburg CLP on PCLP 250 - 34.50 60,375.00 Hamburg Commuter belt 61 - 14.30 6,106.10 Hanau 44 3 13.60 4,188.80 Hannover 320 - 25.20 56,448.00 Hannover 362 42 25.20 63,856.80 Heidelberg 63 8 17.00 7,497.00 Herford 37 4 14.50 3,755.50 Herne 61 6 16.20 6,917.40 Hildesheim 47 2 16.20 5,329.80 Ingolstadt 77 7 14.00 7,546.00 Karlsruhe 160 10 14.50 16,240.00 Kassel⁷ 127 18 16.80 14,935.20 Kiel 114 20 16.40 13,087.20 Köln¹ S-Bahn 35 - 22.30 5,463.50 Krefeld 109 4 15.80 12,055.40 Leinfelden-Echterdingen 38 - 14.40 3,830.40 11 Lüneburg 35 3 14.30 3,503.50 Prices 2021. See chart "Important Information" for footnotes 1 - 9. 19 City-Light-Poster Essential Prices

Digital Spaces/ Posters Space price/ Network/ week City Additional information network included2 day in EUR in EUR Magdeburg 138 24 14.10 13,620.60 Mainz 118 8 18.40 15,198.40 Marburg 40 - 14.30 4,004.00 Marl 64 - 13.30 5,958.40 Meissen 19 - 14.00 1,862.00 Mettmann 22 - 14.00 2,156.00 Mönchengladbach 105 - 16.40 12,054.00 München¹ S-Bahn/underground 350 - 29.80 73,010.00 München¹ S-Bahn/underground 618 268 29.80 128,914.80 München¹ S-Bahn/underground 310 - 29.80 64,666.00 München¹ S-Bahn/underground 240 - 29.80 50,064.00 Neuss 71 11 15.30 7,604.10 Nürnberg 91 - 17.60 11,211.20 Oberhausen 94 4 15.90 10,462.20 Offenbach am Main 60 10 15.60 6,552.00 Osnabrück 81 3 17.10 9,695.70 Paderborn 60 9 17.00 7,140.00 Pforzheim 64 6 15.60 6,988.80 Rheine 32 3 13.50 3,024.00 Rosenheim 29 4 15.10 3,065.30 Salzgitter 53 - 16.10 5,973.10 Schwerin 69 14 15.40 7,438.20 12 Siegen 55 19 16.20 6,237.00 Prices 2021. See chart "Important Information" for footnotes 1 - 9. 20 City-Light-Poster Essential Prices

Digital Spaces/ Posters Space price/ Network/ week City Additional information network included2 day in EUR in EUR Sindelfingen incl. Böblingen 93 - 14.50 9,439.50 Solingen 71 1 15.90 7,902.30 Stralsund 28 - 13.70 2,685.20 Stuttgart8 250 - 24.18 43,091.30 Stuttgart8 388 138 24.11 65,473.10 Tübingen 42 2 14.40 4,233.60 Ulm 80 5 18.40 10,304.00 Velbert 38 - 14.10 3,750.60 Villingen-Schwenningen 46 0 14.70 4,733.40 Weimar 34 - 13.70 3,260.60 Wesel 25 - 13.70 2,397.50 Wetzlar 30 - 13.60 2,856.00 Wilhelmshaven 55 - 13.50 5,197.50 Wismar 27 - 13.30 2,513.70 Witten 47 - 16.40 5,395.60 Wittenberg 30 - 13.20 2,772.00 Wolfsburg 80 32 14.80 8,288.00 Worms 52 2 14.30 5,205.20 13 Wuppertal9 186 14 16.10 20,962.20 Prices 2021. See chart "Important Information" for footnotes 1 - 9. 21 City-Light-Poster City Prices

Additional Spaces/ Digital Posters Space price/ Network price/ City information network included2 day in EUR week in EUR Berlin¹ U29 300 - 18.70 39,270.00 Berlin¹ U29 511 211 18.70 66,889.90 Bielefeld 20 - 33.60 4,704.00 Bielefeld 42 22 33.60 9,878.40 Bochum 20 - 30.00 4,200.00 Bonn 20 - 28.60 4,004.00 Braunschweig 20 - 28.20 3,948.00 Braunschweig 38 18 28.20 7,501.20 Bremen 30 - 29.00 6,090.00 Chemnitz 20 - 26.60 3,724.00 Darmstadt 20 - 27.40 3,836.00 Dresden 30 - 29.60 6,216.00 Dresden 49 19 29.60 10,152.80 Duisburg 30 - 39.00 8,190.00 Essen 30 - 41.60 8,736.00 Essen 52 22 41.60 15,142.40 Gelsenkirchen 20 - 27.80 3,892.00 Hamburg Deluxe (PCLP) 20 - 138.00 19,320.00 Hannover 30 - 43.80 9,198.00 Hannover 68 38 43.80 20,848.80 Karlsruhe 20 - 25.20 3,528.00 Kiel 24 4 28.60 4,804.80 15 Köln Deluxe (PCLP) 20 - 138.00 19,320.00 Prices 2021. See chart "Important Information" for footnotes 1 - 9. 22 City-Light-Poster City Prices

Additional Spaces/ Digital Posters Space price/ Network price/ City information network included2 day in EUR week in EUR Krefeld 20 - 27.40 3,836.00 Mainz 20 - 32.00 4,480.00 Mönchengladbach 20 - 28.60 4,004.00 Neuss 20 - 26.60 3,724.00 Oberhausen 20 - 27.60 3,864.00 278 - 26.00 50,596.00 Stuttgart 406 128 26.00 73,892.00 Stuttgart Deluxe 20 - on request - Wolfsburg 20 - 25.80 3,612.00 Wolfsburg 32 12 25.80 5,779.20 Wuppertal 20 - 28.00 3,920.00 Wuppertal 30 10 28.00 5,880.00 16 Prices 2021. See chart "Important Information" for footnotes 1 - 9. 23 Traffic-City-Light-Poster Prices

Spaces/ Digital Posters Space price/ Network/ week in City network included2 day in EUR EUR Augsburg¹ Central railway station 10 5 14.00 980.00 Berlin¹ S-Bahn 300 - 20.50 43,050.00 Berlin¹ S-Bahn 511 211 20.50 73,328.50 Berlin¹ S-Bahn 150 - 23.60 24,780.00 Berlin¹ S-Bahn 361 211 23.60 59,637.20 Berlin¹ City S-Bahn 250 - 23.80 41,650.00 Berlin¹ City S-Bahn 461 211 23.80 76,802.60 Berlin¹ City S-Bahn 125 - 27.40 23,975.00 Berlin¹ City S-Bahn 336 211 27.40 64,444.80 Berlin¹ Central railway station 76 - 33.30 17,715.60 Berlin¹ Central railway station 134 58 33.30 31,235.40 Berlin¹ Top Traffic Traveler 70 - 24.60 12,054.00 Bremen S-Bahn 16 - 16.70 1,870.40 Bremen S-Bahn 28 12 16.70 3,273.20 Cottbus¹ Central railway station 6 3 13.40 562.80 Dortmund¹ S-Bahn, airport 28 - 17.10 3,351.60 Dortmund¹ S-Bahn, airport 35 7 17.10 4,189.50 Dresden⁵ S-Bahn, airport 35 20 17.00 4,165.00 Duisburg S-Bahn and underground 30 14 22.40 4,704.00 Düsseldorf¹ S-Bahn 60 - 17.00 7,140.00 Düsseldorf¹ S-Bahn 130 70 17.00 15,470.00 17 Düsseldorf¹ S-Bahn 30 - 19.60 4,116.00 Prices 2021. See chart "Important Information" for footnotes 1 - 9. 24 Traffic-City-Light-Poster Prices

Spaces/ Digital Posters Space price/ Network/ week in City network included2 day in EUR EUR Essen S-Bahn and underground 40 16 23.90 6,692.00 Frankfurt am Main S-Bahn and underground 220 - 25.00 38,500.00 Frankfurt am Main S-Bahn 110 - 28.80 22,176.00 Frankfurt am Main Underground 110 - 28.80 22,176.00 Fürstenwalde¹ Central railway station 1 - 11.10 77.70 Gera¹ Central railway station 10 4 11.20 784.00 Hamburg S-Bahn and underground 420 - 24.30 71,442.00 Hamburg S-Bahn and underground 685 265 24.30 116,518.50 Hamburg S-Bahn and underground 210 - 27.90 41,013.00 Hamburg S-Bahn and underground 475 265 27.90 92,767.50 Hamburg S-Bahn 120 - 27.90 23,436.00 Hamburg Underground 200 - 27.90 39,060.00 Hannnover S-Bahn and underground 80 - 25.20 14,112.00 Köln¹ S-Bahn 70 - 19.40 9,506.00 Köln¹ S-Bahn 287 217 19.40 38,974.60 Köln¹ S-Bahn 35 - 22.30 5,463.50 Leipzig¹ S-Bahn 45 - 15.90 5,008.50 Leipzig¹ S-Bahn 87 44 15.90 9,905.70 Ludwigshafen¹ S-Bahn 20 4 14.00 1,960.00 Mannheim¹ S-Bahn 35 10 15.20 3,724.00 Memmingen¹ Central railway station 8 - 11.20 627.20 18 München¹ S-Bahn and underground 550 - 25.90 99,715.00 Prices 2021. See chart "Important Information" for footnotes 1 - 9. 25 Traffic-City-Light-Poster Prices

Spaces/ Digital Posters Space price/ Network/ week in City network included2 day in EUR EUR München¹ S-Bahn and underground 818 268 25.90 148,303,40 München¹ S-Bahn, underground, airport 350 - 29.80 73,010.00 München¹ S-Bahn and underground 618 268 29.80 128,914.80 München¹ S-Bahn 310 - 29.80 64,666.00 München¹ Underground rail network 240 - 29.80 50,064.00 München¹ Top 100 Traffic 100 - 38.90 27,230.00 Nürnberg S-Bahn 74 - 17.60 9,116.80 Potsdam¹ S-Bahn 17 - 14.70 1,749.30 Rostock¹ S-Bahn 40 3 13.20 3,696.00 Saalfeld/Saale¹ Central railway station 6 - 11.20 470.40 Stuttgart S-Bahn and underground 260 - 19.90 36,218.00 Stuttgart S-Bahn and underground 386 126 19.90 53,769.80 Stuttgart S-Bahn and underground 130 - 22.90 20,839.00 Stuttgart S-Bahn and underground 256 126 22.90 41,036.80 Stuttgart Top 70 Traffic 70 - 29.90 14,651.00 Central railway station 7 - 11.90 583.10 Wuppertal9 Funicular 35 - 14.00 3,430.00 Central railway station Würzburg¹ (from CW 31 2021) 22 12 13.30 2,048.20 National¹ ICE railway stations 340 - 17.80 42,364.00 Cities with population S-Bahn and underground, top 19 >450,000 fifteen cities 1,640 49 18.20 208,936.00 Prices 2021. See chart "Important Information" for footnotes 1 - 9. 26 Important Information City-Light-Poster

FOOTNOTES 1 - 9 GENERAL INFORMATION

1 Offer is marketed via DERG Vertriebs GmbH. Availability subject to prior sale. 2 Digital poster: Digital still on portrait screen shown alternatingly with moving image and editorial contents. All prices stated are net of the value added tax legally applicable at the date of 3 Bochum including Witten: Medium includes 30 spaces in Witten à €15.70; performance. Essential includes five spaces in Witten à €16.40. 4 The Bonn city network also includes spaces in nearby cities (Lohmar, A minimum order value of €500.00 net per order applies. Königswinter) and at Köln Bonn Airport. All of the information stated applies subject to installation and removal of spaces, 5 The Dresden city network also includes spaces in nearby cities (Freital, price changes and errors and omissions. Heidenau, Radebeul). 6 The Ennepe-Ruhr Region network includes spaces in Ennepetal, Gevelsberg, The campaign advertising agreement general terms and conditions apply to short- Hattingen, Schwelm, Wetter (Ruhr) and Witten. term advertising campaigns (minimum term less than six months); the long-term 7 The Kassel city network also includes spaces in nearby cities (Baunatal, advertising agreement general terms and conditions apply to long-term advertising Calden, Vellmar). agreements: https://www.stroeer.de/nc/aussenwerbung/buchung/agb.html 8 The Stuttgart city network consists of City-Light-Posters, (daily rate €26.00), City-Light-Pillars (daily rate €52.00) and Traffic-City-Light-Posters/Digital PRODUCT-SPECIFIC INFORMATION Posters (daily rate Premium €19.90, Essential €22.90). 9 The Wuppertal city network also includes spaces in nearby cities (Ennepetal, In München, we charge an additional fee of 30% in calendar weeks 36 - 39, the Gevelsberg, Schwelm). Funicular network currently expected to be out of dates around the IAA and the Oktoberfest. service until Q3 2021. Our advertising mediums are backlit from dusk onwards, depending on the season and the respective lighting conditions. In some cases, they may be switched off at night.

TECHNICAL PRODUCT INFORMATION

See the respective product information sheet for more details regarding the technical specifications. Prices related to technical costs are listed on the price sheet. You can find both in the lower download section under: https://www.stroeer- direkt.de/nc/werbemedien/kategorie/plakatmedien/produkt/city-light-poster.html

All information stated valid for 2021. 27 Publisher

Ströer SE & Co. KGaA Ströer-Allee 1 . 50999 Köln Telefon +49 (0) 2236 / 9645-000 Telefax +49 (0) 2236 / 9645-299 E-Mail [email protected] www.stroeer.de / www.stroeer-direkt.de