Tourism & Events Department 7506 E Indian School Rd Scottsdale, AZ

Item 3

Tourism & Events Department 7506 E Indian School Rd Scottsdale, AZ 85251 480-312-7177 www.ScottsdaleAz.gov

To: David Scholefield, Chairperson Tourism Development Commission

From: Steve Geiogamah, Tourism Development Manager

Date: June 21, 2016

Subject: Manager Report – Tourism Reports

The following is the June management summary report.

Bed Tax Collection Report This report provides a summary of monthly tax collections for the city’s transient occupancy tax (bed tax), hotel/motel sales tax and sales tax on miscellaneous retail and restaurant as a percentage change from the same period in the previous year.

Highlights for Business Activity in April 2016 Bed tax collections were up in April (9%) with YTD collections up (1%). Restaurants were up (11%) and miscellaneous retail tax collections up (7%). There was approximately $86,000 in late bed tax payments accounted for in the month of April. Hotel classification report indicates YTD resort (4.8%) and limited property (4.3%) bed tax collections were up while full service properties were down (-4.8%). Grand total for all classifications was up (2.4).

Tourism Program Special Revenue (Bed Tax) Proforma The Tourism Program Proforma provides revenue and tourism program expenditures for the current, prior fiscal years as well as the FY2016/17 revenue and expense forecast.

Highlights for June 2016 Event program payment allocations have been updated. Payments to the Fiesta Bowl Rugby and the Food and Wine Experience have been made as well. Per the commission’s request events that are in the final year of event funding program eligibility are highlighted.

Smith Travel Report The City of Scottsdale contracts annually with Smith Travel Research (STR) to track hotel data (average room rate, occupancy, etc.) in the Scottsdale/Paradise Valley Market Area and its competing destinations.

Highlights for April 2016 Over the past 12 months average daily rate ($184.00) is up (1.6%) when compared to the same period last year. Rev par (2.4%) and occupancy (0.8%) are up as well. When compared to the same periods last year, the local market area has experienced seven months of negative occupancy performance over a 12 month span.

Hotel Performance Indicator Definitions Occupancy is calculated by rooms sold divided by rooms available multiplied by 100. Average Daily Rate is calculated by taking room revenue divided by rooms sold. Rev Par is calculated by dividing room revenue by rooms available.

Program Updates Special Event User Guide The first edition of the Special Events User Guide (SEUG) which provides event process, review, and permitting information and assists with event planning for those considering an event in Scottsdale has been completed. The SEUG was sent to the following 270 customers and stakeholders on June 7, 2016.

 Special Event Applicants  Event Funding Applicants  Event Producers  TDC commissioners  TATF members  SCVB event and marketing staff  Downtown Merchants  Residents  Interested Parties who participated in the SE Ordinance update

Fiesta Bowl Rugby Event All contractual requirements were met and payment was issued for $73,616. Post event report is attached.

BED TAX COLLECTION REPORT - FY15/16 Prepared by the City of Scottsdale Tourism Events Department June 21, 2016 (Preliminary) Item 3a This report provides a summary of monthly collections of City revenues that reflect activity in the Tourism Industry in Scottsdale. Column one shows the actual month of business activity, not City receipt of the taxes.

Table 1 reports the bed tax, the hotel/motel sales tax, the sales tax on miscellaneous retail and the sales tax on restaurants as a percentage change from the same period in the previous year. Table 2 provides Bed Tax collections by hotel classification (Resort, Full Service and Limited Service) and a comparison with the same period last year. As a percentage of 8,997 total hotel rooms in the City as of July 2015. Resort hotels represent 38%, Full Service hotels 25%, and Limited Service hotels 37%. *Bed Tax Classification Table reflects only funds received from a specific month. It does not include late payments received. Table 1 Tourism Indicators as reflected in Monthly City Sales Tax Revenues FY15-16 (July 1, 2015 through June 30, 2016) -- Change from the same period last year Month of Period Share FY14/15 Bed FY15/16 Bed Room Rev. Hotel/Motel Misc. Retail Restaurant Business Activity of Annual Tax Collections Tax Collections Tax Change Tax Change Sales Tax Tax Change June Total4.5% $770,464 $751,742 -2.0% -5.0% Change22.0% 11.0% July 3.6% $606,581 $686,517 13.0% 35.0% 15.0% 6.0% August 3.7% $633,261 $621,760 -2.0% 8.0% 9.0% 3.0% September 5.5% $939,775 $889,778 -5.0% 8.0% 12.0% 9.0% October 7.5% $1,278,397 $1,398,632 9.0% 13.0% 4.0% 12.0% November 8.5% $1,443,948 $1,439,290 0.0% 4.0% 2.0% -1.0% December 6.0% $1,031,086 $1,135,306 10.0% 9.0% 11.0% 14.0% January 13.3% $2,271,788 $1,813,107 -20.0% -23.0% 12.0% -6.0% February 12.6% $2,158,027 $2,320,417 8.0% 14.0% 4.0% 1.0% March 16.8% $2,869,673 $2,892,090 1.0% -4.0% -2.0% 3.0% April 10.6% $1,806,673 $1,977,341 9.0% 10.0% 7.0% 11.0% May 7.4% $1,256,091 Year to date 100.0% $17,065,764 $15,925,980 1.0% 3.0% 8.0% 5.0%

Table 2 Monthly Bed Tax Collections By Hotel Classification FY15-16 (July 1, 2015 through June 30, 2016) -- Change from the same period last year Full-Service Limited-Service Resort Hotels % Change Hotels % Change Hotels % Change Month of Business Activity 3,449 Rooms from FY14/15 2,229 Rooms from FY14/15 3,3319 Rooms from FY14/15 June $378,858 -7.9% $177,065 -0.6% $177,313 12.8% July $353,411 16.6% $147,268 2.7% $141,826 2.3% August $326,430 1.8% $136,997 -10.6% $140,571 -3.1% September $463,781 -3.7% $209,761 -5.6% $198,232 -2.1% October $767,027 0.4% $294,189 -11.4% $318,056 7.5% November $742,075 4.0% $267,565 -11.1% $332,578 9.1% December $590,276 5.6% $196,336 -13.3% $257,406 4.9% January $941,507 -8.4% $355,857 -28.8% $442,399 -17.2% February $1,199,826 17.3% $426,213 -10.1% $555,141 5.0% March $1,465,145 8.9% $555,820 -16.9% $746,122 4.5% April $1,054,195 7.0% $385,129 -1.6% $402,767 11.7% May Year to date $8,282,531 4.8% $3,152,200 -4.8% $3,712,411 4.3% 54.68% 20.81% 24.51% Table 2 report does not include late payment or adjustments 6/16/2016 City of Scottsdale Tourism Program Proforma June 21, 2016 Item No. 3b 2013/14 2014/15 2015/16 2016/17 Actual Actual Estimate Estimate Bed Tax Revenues $ 15,303,126 $ 17,047,041 $ 16,928,000 $ 18,714,000 Princess Lease Revenues 1,653,202 1,786,963 1,600,000 1,600,000 Event Notification Banner Revenues 10,453 14,668 17,209 18,000 Event Survey Revenue 6,075 7,700 1,400 Trolley Sponsorship Revenues - - - - TOURISM REVENUES 16,972,856 18,856,372 18,546,609 20,332,000

EXPENSES Destination Marketing (50% of bed tax revenues) (7,651,563) (8,523,524) (8,464,000) (9,357,000) General Fund Allocation, maximum of $1,500,000 (1,500,000) (1,500,000) (1,500,000) (1,500,000)

Multi-year Commitments for Capital Projects • WestWorld debt service (80-acres started FY06/07, ends FY34/35) (600,000) (600,000) (600,000) (600,000) • TNEC Equestrian Center debt service (started FY12/13, ends FY32/33) (1,200,000) (1,200,000) (1,200,000) (1,200,000) • Museum of the West debt service (started FY14/15, ends FY33/34) - (432,858) (900,000) (900,000) • TPC renovations debt service (started FY14/15, ends FY33/34) - (513,413) (900,000) (900,000) • DDC debt service (TDC reserved $600k/yr March 20th, 2012--council has not taken action) - - - (600,000) • Uncomitted (based on projected revenues) - - (2,782,609) (3,075,000) Total Capital Projects (1,800,000) (2,746,271) (6,382,609) (7,275,000)

One-time Commitments (available for all categories except General Fund and Marketing) maximum of $500,000: • Marshall Way Art Project (Council approved 5-14-13 budget) (150,000) - - - • World Food Championship (Council approved 07-01-2014) - (18,698) - - • Tonto Forest Tour Operators (Council approved 7-2-2014) - (20,000) (10,000) - • International Visitor Committee (Council approved on April 28, 2015) - (75,000) (75,000) • Taste of the NFL (Council approved 10-21-14) - (71,016) - - • PRCA Championship Rodeo- 2016 (council approved 01/11/2016 ) FINAL year of funding (75,000) (75,000) - • Baseball City (council approved 2-17-15) (75,000) • Food & Wine Experience Event (Council approved 10-20-15) (75,000) • Uncomitted - - (265,000) (500,000) Total One-time Commitments (150,000) (334,714) (500,000) (500,000)

Event Retention and Development, maximum of $1,200,000: Uncommitted (796,148) New Event Development Program - - (183,138) Fiesta Bowl (20 yr agreement since 2006) (276,346) (287,398) (298,896) (310,852) College Championship Game (Council approved 08-25-15) - - (250,848) AZSBHC Sponsorship Super Bowl (3 year commitment thru FY14/15) (215,280) (215,280) - - Competitor Group Marathon Series (barricades,public safety, st, maint) (115,512) (73,585) (73,645) Scottsdale Showdown (CC approval 7-01-13) (75,000) - - - Horse and Horsepower Polo Event (CC approval April 2013) (75,000) (75,000) - - PGA Charles Schwab Cup Championship (council approved 07-01-15) 2016 Final Year - (75,000) (75,000) (75,000) PRCA Championship Rodeo-2014 (CC approval 02-25-14) 1st year of funding (75,000) - - - Matching Event Advertising Funding Program (157,232) (117,756) (98,175) Event Notification Program (10,455) (17,904) (17,209) (18,000) Event Venue Fee Program (9,057) (19,324) (9,089) - Community Events Program (95,000) (128,000) (194,000) Total Events (1,103,882) (1,009,247) (1,200,000) (1,200,000)

Administrative/Other Professional Services, maximum of $500,000: Administrative Expenses (294,440) (172,414) (367,000) (310,000) Tourism Research (54,667) (37,655) (33,000) (90,000) 5-yr Tourism Strategic Plan (97,366) (99,948) (100,000) (100,000) Total Admin/Other (446,473) (310,017) (500,000) (500,000)

TOTAL EXPENSES (12,651,918) (14,423,774) (18,546,609) (20,332,000)

CURRENT YEAR UNSPENT (moves to carryover at year end) $ 4,320,938 $ 4,432,598 $ - $ -

CARRYOVER BALANCE: Beginning Balance $ 7,203,910 $ 9,245,189 $ 9,787,519 $ 3,546,939 Additions Current year unspent carryover (from above) 4,320,938 4,432,598 - Uses Trolley Expenses (137,910) (239,082) (300,000) (300,000) Hospitality Trolley Marketing - (30,000) - - Desert Discovery Phase III (Council approved 4-2012) (60,000) - - - Tourism Strategic Plan (Council approved 5-14-13) - (104,936) (520,064) Museum of the West construction (Council approved 4-8-14) - (400,000) - TPC construction (Council approved during FY14/15 budget process) - (315,000) - - TNEC construction (Council approved 10-7-14) - (1,115,000) - - TNEC art project (Council approved 4-8-14) - (380,000) - - Museum of the West 5-yr donation match (up to $400k/year thru FY17/18) (33,750) (766,250) * (400,000) * (800,000) Museum of the West Gallery/Marketing Project (Council approved 2/23/16) (500,000) TNEC Equestrian Center (Council approved 3-20-12) (2,048,000) - - - Fiesta Bowl Rugby Event - 2016 (council approved 01/11/16) - 2nd year of funding (65,000) (73,616) DDC Business Plan & Feasibility Study (council approved 01/11/16) (1,696,900) 2017 & 2018 NCHA Western National Championship Bid (council approved 3/15/16) (60,000) ESPN FanFest Scottsdale (Council approved 6-3-14) - (475,000) - - Bed Tax Stabilization Policy Fund (TDC reserved $2.6 mill January 19, 2016--council has not taken action) (2,600,000) Downtown Event Activation (Council approved 6-7-16) (300,000) Ambient Lighting (Council approved 6-7-16) (520,000) Civic Center Mall Design Review Plan (150,000) Ending Balance $ 9,245,189 $ 9,787,519 $ 3,546,939 $ 1,566,939 * $366,250 of the Museum Match in FY14/15 is related to matches from the FY13/14 time period but will be paid in FY14/15. United Kingdom United States Blue Fin Building 735 East Main Street 110 Southwark Street Hendersonville London SE1 0TA TN 37075 Item 3c Phone: +44 (0)20 7922 1930 Phone: +1 (615) 824 8664 Fax: +44 (0)20 7922 1931 Fax: +1 (615) 824 3848 www.strglobal.com www.str.com

City of Scottsdale, AZ

For the Month of April 2016 Date Created: May 16, 2016

Tab Table of Contents 1 Trend Scottsdale AZ+ 2 Response Scottsdale AZ+ 3 Seg Trend Scottsdale AZ+ 4 Seg Trend Raw Scottsdale AZ+ 5 Seg Response Scottsdale AZ+ 6 Help 7 Tab 2 - Trend Scottsdale AZ+ Currency: USD - US Dollar City of Scottsdale, AZ For the Month of April 2016 Monthly Percent Change Overall Percent Change

40 3.0 30 2.5 2.0 20 1.5 10 1.0 0 0.5 0.0 -10 -0.5 -20 -1.0 Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Year To Date Running 12 Months

Occupancy ADR RevPAR Occupancy ADR RevPAR

Occupancy (%) 2014 2015 2016 Year To Date Running 12 Months Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr 2014 2015 2016 2014 2015 2016 This Year 69.1 58.1 73.2 81.7 90.3 77.7 67.1 58.8 54.6 54.3 58.2 70.5 68.9 57.1 70.9 84.8 89.4 78.7 79.4 80.7 80.9 65.2 67.2 67.7 Last Year 67.0 54.1 69.8 82.3 87.9 77.7 67.3 55.9 49.9 54.9 59.4 69.7 69.1 58.1 73.2 81.7 90.3 77.7 77.5 79.4 80.7 62.3 65.2 67.2 Percent Change 3.2 7.4 4.9 -0.8 2.8 0.0 -0.3 5.3 9.4 -1.2 -2.0 1.2 -0.3 -1.7 -3.2 3.8 -1.1 1.4 2.4 1.7 0.2 4.8 3.0 0.8

ADR 2014 2015 2016 Year To Date Running 12 Months Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr 2014 2015 2016 2014 2015 2016 This Year 169.86 152.93 248.62 239.60 259.52 209.36 161.55 119.08 109.84 105.03 145.51 184.50 179.96 159.89 221.80 243.83 270.64 213.40 210.76 240.20 239.07 165.71 181.13 184.00 Last Year 158.19 144.00 191.86 210.63 236.23 198.67 156.71 113.15 101.47 101.37 142.42 179.20 169.86 152.93 248.62 239.60 259.52 209.36 200.28 210.76 240.20 159.03 165.71 181.13 Percent Change 7.4 6.2 29.6 13.8 9.9 5.4 3.1 5.2 8.2 3.6 2.2 3.0 5.9 4.6 -10.8 1.8 4.3 1.9 5.2 14.0 -0.5 4.2 9.3 1.6

RevPAR 2014 2015 2016 Year To Date Running 12 Months Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr 2014 2015 2016 2014 2015 2016 This Year 117.34 88.80 182.06 195.71 234.47 162.61 108.45 70.06 59.98 57.00 84.69 130.16 123.94 91.29 157.22 206.83 241.82 168.00 167.26 193.92 193.33 108.10 121.65 124.54 Last Year 105.91 77.84 133.89 173.41 207.57 154.34 105.49 63.22 50.65 55.69 84.57 124.95 117.34 88.80 182.06 195.71 234.47 162.61 155.23 167.26 193.92 99.00 108.10 121.65 Percent Change 10.8 14.1 36.0 12.9 13.0 5.4 2.8 10.8 18.4 2.4 0.1 4.2 5.6 2.8 -13.6 5.7 3.1 3.3 7.7 15.9 -0.3 9.2 12.5 2.4

Supply 2014 2015 2016 Year To Date Running 12 Months Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr 2014 2015 2016 2014 2015 2016 This Year 360,270 372,279 372,279 336,252 372,186 360,180 372,217 360,210 362,111 362,111 360,210 372,217 356,460 368,342 368,342 332,696 368,342 357,480 1,444,198 1,440,897 1,426,860 4,382,331 4,386,927 4,340,738 Last Year 359,670 371,659 373,116 337,008 373,054 361,020 373,054 361,020 373,054 373,054 361,020 372,279 360,270 372,279 372,279 336,252 372,186 360,180 1,439,760 1,444,198 1,440,897 4,383,580 4,382,331 4,386,927 Percent Change 0.2 0.2 -0.2 -0.2 -0.2 -0.2 -0.2 -0.2 -2.9 -2.9 -0.2 0.0 -1.1 -1.1 -1.1 -1.1 -1.0 -0.7 0.3 -0.2 -1.0 0.0 0.1 -1.1

Demand 2014 2015 2016 Year To Date Running 12 Months Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr 2014 2015 2016 2014 2015 2016 This Year 248,887 216,169 272,615 274,648 336,262 279,759 249,877 211,925 197,730 196,533 209,642 262,592 245,500 210,312 261,093 282,203 329,116 281,436 1,146,098 1,163,284 1,153,848 2,858,825 2,946,275 2,937,959 Last Year 240,815 200,900 260,373 277,470 327,796 280,459 251,110 201,716 186,203 204,953 214,383 259,570 248,887 216,169 272,615 274,648 336,262 279,759 1,115,901 1,146,098 1,163,284 2,728,902 2,858,825 2,946,275 Percent Change 3.4 7.6 4.7 -1.0 2.6 -0.2 -0.5 5.1 6.2 -4.1 -2.2 1.2 -1.4 -2.7 -4.2 2.8 -2.1 0.6 2.7 1.5 -0.8 4.8 3.1 -0.3

Revenue 2014 2015 2016 Year To Date Running 12 Months Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr 2014 2015 2016 2014 2015 2016 This Year 42,275,166 33,057,824 67,777,366 65,806,198 87,265,948 58,569,560 40,367,333 25,236,124 21,717,719 20,641,747 30,505,696 48,448,384 44,180,491 33,627,194 57,910,063 68,810,235 89,072,585 60,057,946 241,550,623 279,419,072 275,850,829 473,733,061 533,648,235 540,575,517 Last Year 38,093,942 28,930,117 49,954,670 58,442,227 77,433,899 55,719,827 39,352,026 22,823,874 18,894,904 20,776,932 30,532,492 46,515,945 42,275,166 33,057,824 67,777,366 65,806,198 87,265,948 58,569,560 223,489,551 241,550,623 279,419,072 433,963,967 473,733,061 533,648,235 Percent Change 11.0 14.3 35.7 12.6 12.7 5.1 2.6 10.6 14.9 -0.7 -0.1 4.2 4.5 1.7 -14.6 4.6 2.1 2.5 8.1 15.7 -1.3 9.2 12.6 1.3

Census % 2014 2015 2016 Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr Census Props 58 58 58 58 58 58 58 58 57 57 58 58 57 57 57 57 57 57 Census Rooms 12009 12009 12009 12009 12006 12006 12007 12007 11681 11681 12007 12007 11882 11882 11882 11882 11882 11916 % Rooms Participants 100.0 99.0 100.0 100.0 100.0 100.0 100.0 99.7 99.7 99.7 99.7 98.7 99.7 99.7 99.7 99.7 99.7 97.7

A blank row indicates insufficient data. Source 2016 STR, Inc.

DISCLOSURE Destination Reports are publications of STR, Inc. (Reports containing only North American data) and STR Global Ltd (Reports containing worldwide data) and are intended solely for use by our paid subscribers. Reproduction or distribution of Destination Reports, in whole or part, without written permission of either STR, Inc. or STR Global Ltd. is prohibited and subject to legal action. Site licenses are available. Please consult your contract with STR, Inc. or STR Global, Ltd for the terms and conditions governing the ownership, distribution and use of Destination Reports and their contents. Tab 3 - Response Scottsdale AZ+

City of Scottsdale, AZ For the Month of April 2016

2014 2015 2016 Open Chg in STR Code Name of Establishment City & State Zip Code Aff Date Date Rooms Rms J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D 11338 Royal Palms Resort & Spa Phoenix, AZ 85018 Apr 1997 Jun 1948 119 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 9489 Chaparral Suites Hotel Scottsdale, AZ 85250 Nov 1999 Nov 1980 311 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 61737 Courtyard Scottsdale Salt River Scottsdale, AZ 85250 Apr 2012 Apr 2012 158 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 40 Days Inn Hotel Scottsdale Scottsdale, AZ 85250 Jan 2013 Dec 1970 208 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 10025 DoubleTree Paradise Valley Resort Scottsdale Scottsdale, AZ 85250 Jul 1995 Jun 1984 378 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 9678 Hilton Scottsdale Resort & Villas Scottsdale, AZ 85250 Jan 2000 Jan 1973 235 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 32665 aloft Scottsdale Scottsdale, AZ 85251 Apr 2016 Jan 1996 126 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ○ 56174 Best Western Plus Sundial Scottsdale, AZ 85251 Jul 2011 Mar 2009 54 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 18808 Closed - Travelodge Scottsdale Scottsdale, AZ 85251 Apr 2016 Jun 1972 0 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 32389 Comfort Suites Old Town Scottsdale Scottsdale, AZ 85251 Jan 1996 Jan 1996 60 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 37904 Courtyard Scottsdale Old Town Scottsdale, AZ 85251 May 1999 May 1999 180 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 31968 Extended Stay America Phoenix Scottsdale Old Town Scottsdale, AZ 85251 Jan 2013 Aug 1995 121 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 11348 FireSky Resort & Spa Scottsdale, AZ 85251 Apr 2016 Jun 1961 204 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 38821 Hilton Garden Inn Scottsdale Old Town Scottsdale, AZ 85251 Aug 1999 Aug 1999 199 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 34598 Holiday Inn Express & Suites Scottsdale Old Town Scottsdale, AZ 85251 Jan 2003 Feb 1998 169 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 7555 Hotel Valley Ho Scottsdale, AZ 85251 Dec 2005 Jun 1953 240 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 8073 Howard Johnson Scottsdale Scottsdale, AZ 85251 Mar 2012 Jun 1966 65 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 36698 Hyatt House Scottsdale Old Town Scottsdale, AZ 85251 Jan 2012 Oct 1998 164 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 34426 Hyatt Place Scottsdale Old Town Scottsdale, AZ 85251 Sep 2006 Dec 1998 126 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 26577 Luxury Collection The Phoenician Scottsdale, AZ 85251 Jun 1994 Oct 1988 643 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 12031 Marriott Scottsdale Suites Old Town Scottsdale, AZ 85251 May 1988 May 1988 243 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 6251 Motel 6 Scottsdale Scottsdale, AZ 85251 May 1967 May 1967 122 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 9113 The Saguaro Scottsdale Scottsdale, AZ 85251 Apr 2016 Jun 1975 194 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 57164 W Hotel Scottsdale Scottsdale, AZ 85251 Sep 2008 Sep 2008 230 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 31031 Hampton Inn Phoenix Scottsdale @ Shea Boulevard Scottsdale, AZ 85253 Jan 1995 Jan 1995 130 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 11337 Hermosa Inn Paradise Valley, AZ 85253 Nov 2009 Jun 1930 34 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 33091 Homewood Suites Phoenix Scottsdale Scottsdale, AZ 85253 Aug 1997 Aug 1997 114 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 6769 JW Marriott Camelback Inn Scottsdale Resort & Spa Scottsdale, AZ 85253 Sep 1967 Jun 1936 453 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 9105 Millennium The McCormick Scottsdale Scottsdale, AZ 85253 Apr 2001 Jun 1975 125 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 56000 Omni Scottsdale Resort & Spa @ Montelucia Scottsdale, AZ 85253 Jan 2014 Nov 2008 293 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 16097 Residence Inn Scottsdale Paradise Valley Scottsdale, AZ 85253 Jan 1991 Jan 1991 122 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 11349 Sanctuary On Camelback Mountain Paradise Valley, AZ 85253 Mar 2001 Jun 1970 105 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 1288 The Scottsdale Plaza Resort Scottsdale, AZ 85253 Mar 1990 Jun 1972 404 ○ ○ ○ ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 35018 Extended Stay America Phoenix Scottsdale Scottsdale, AZ 85254 Feb 2013 Sep 1997 106 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 34909 Extended Stay America Phoenix Scottsdale North Scottsdale, AZ 85254 Jun 1997 Jun 1997 120 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 34601 Sleep Inn @ North Scottsdale Road Scottsdale, AZ 85254 Dec 1997 Dec 1997 107 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 43004 Westin Kierland Resort & Spa Scottsdale, AZ 85254 Nov 2002 Nov 2002 732 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 26312 Fairmont Scottsdale Princess Scottsdale, AZ 85255 Oct 1999 Jan 1988 750 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 53188 Hilton Garden Inn Scottsdale North Perimeter Center Scottsdale, AZ 85255 Mar 2005 Mar 2005 122 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 47255 Residence Inn Scottsdale North Scottsdale, AZ 85255 Dec 2002 Dec 2002 120 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 61809 Hampton Inn Suites Scottsdale Riverwalk Scottsdale, AZ 85256 Feb 2012 Feb 2012 101 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 56696 Talking Stick Resort Scottsdale, AZ 85256 Apr 2010 Apr 2010 496 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 1828 Magnuson Hotel Papago Inn Scottsdale, AZ 85257 Sep 2014 Jun 1964 58 ● ● ● ● ● ● ● ● ○ ○ ○ ○ ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 18805 Days Inn & Suites Scottsdale North Scottsdale, AZ 85258 Dec 2012 Jun 1984 100 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 37574 Gainey Suites Scottsdale, AZ 85258 Jan 1999 Jan 1999 162 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 32601 Holiday Inn Express Scottsdale North Scottsdale, AZ 85258 Jan 2011 Jan 1996 122 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 26046 Hyatt Regency @ Gainey Ranch Scottsdale, AZ 85258 Dec 1986 Dec 1986 493 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 18806 The Scottsdale Resort @ McCormick Ranch Scottsdale, AZ 85258 Sep 2015 Jun 1976 326 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 24075 Courtyard Scottsdale @ Mayo Clinic Scottsdale, AZ 85259 Jan 1989 Jan 1989 124 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 32463 Country Inn & Suites Scottsdale Scottsdale, AZ 85260 Dec 1995 Dec 1995 162 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 53075 Holiday Inn Scottsdale North Airpark Scottsdale, AZ 85260 Dec 2014 Dec 2004 117 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 34261 La Quinta Inns & Suites Phoenix Scottsdale Scottsdale, AZ 85260 Dec 1996 Dec 1996 140 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 38398 Marriott Scottsdale @ McDowell Mountain Scottsdale, AZ 85260 May 1999 May 1999 266 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 39563 TownePlace Suites Scottsdale Scottsdale, AZ 85260 Feb 2000 Feb 2000 130 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 36856 Four Seasons Resort Scottsdale @ Troon North Scottsdale, AZ 85262 Dec 1999 Dec 1999 210 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 53800 Wekopa Resort & Conference Center Fort McDowell, AZ 85264 Oct 2014 Dec 2005 246 ● ● ● ● ● ● ● ● ● ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ 11283 Carefree Resort & Conference Center Carefree, AZ 85377 Sep 1996 Jun 1963 218 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 18818 Curio Collection Boulders Resort & Spa Carefree, AZ 85377 Apr 2015 Jun 1985 160 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Total Properties: 58 12017 ○ - Monthly data received by STR ● - Monthly and daily data received by STR Blank - No data received by STR Y - (Chg in Rms) Property has experienced a room addition or drop during the time period of the report

A blank row indicates insufficient data. Source 2016 STR, Inc. DISCLOSURE Destination Reports are publications of STR, Inc. (Reports containing only North American data) and STR Global Ltd (Reports containing worldwide data) and are intended solely for use by our paid subscribers. Reproduction or distribution of Destination Reports, in whole or part, without written permission of either STR, Inc. or STR Global Ltd. is prohibited and subject to legal action. Site licenses are available. Please consult your contract with STR, Inc. or STR Global, Ltd for the terms and conditions governing the ownership, distribution and use of Destination Reports and their contents. Tab 4 - Seg Trend Scottsdale AZ+ Currency: USD - US Dollar City of Scottsdale, AZ For the Month of April 2016

This Year Percent Change (%) Occupancy (%) ADR RevPAR Occupancy (%) ADR (%) RevPAR (%) Current Month Trans. Grp. Con. Total Trans. Grp. Con. Total Trans. Grp. Con. Total Trans. Grp. Con. Total Trans. Grp. Con. Total Trans. Grp. Con. Total

2014 Nov 41.3 28.7 0.1 70.1 202.78 209.07 93.76 205.25 83.76 59.98 0.06 143.80 6.6 -3.5 -82.6 1.7 9.3 5.3 6.5 7.7 16.5 1.6 -81.4 9.5

Dec 41.2 18.7 0.2 60.0 192.42 174.51 92.40 186.56 79.30 32.55 0.16 112.02 8.5 7.4 -47.1 7.8 8.8 5.2 -4.4 7.9 18.0 12.9 -49.4 16.3

2015 Jan 30.2 45.2 0.1 75.5 288.31 292.62 99.01 290.75 87.13 132.38 0.06 219.56 -8.5 17.8 -25.0 5.6 30.2 28.7 -20.2 29.5 19.2 51.7 -40.2 36.8

Feb 40.5 43.3 0.0 83.9 286.26 286.16 107.11 286.14 116.06 123.89 0.03 239.99 0.7 -0.8 -71.9 -0.2 12.6 14.7 -1.0 13.8 13.4 13.8 -72.2 13.6

Mar 54.4 36.7 0.1 91.2 333.15 281.32 87.99 312.00 181.33 103.26 0.10 284.68 1.7 7.5 -19.1 3.9 12.1 4.4 -17.8 9.0 14.0 12.3 -33.5 13.3

Apr 44.8 36.4 0.1 81.3 257.41 250.87 87.09 254.32 115.22 91.40 0.07 206.69 1.8 3.3 -26.8 2.5 5.3 5.0 -26.5 5.2 7.3 8.5 -46.2 7.8

May 40.4 30.3 0.0 70.7 186.75 199.90 80.06 192.31 75.37 60.52 0.04 135.93 4.6 -7.4 11.0 -0.9 3.7 1.7 -48.2 2.5 8.5 -5.8 -42.5 1.6

Jun 38.0 23.9 0.0 61.9 139.51 132.51 83.51 136.78 53.04 31.63 0.03 84.70 2.7 7.4 -25.4 4.4 6.4 6.4 -45.8 6.3 9.2 14.3 -59.6 11.0

Jul 42.5 16.8 0.0 59.4 132.62 111.83 76.82 126.70 56.36 18.83 0.03 75.21 8.4 26.6 -21.0 13.0 9.9 14.5 -46.9 10.3 19.2 45.0 -58.1 24.6

Aug 45.1 13.4 0.1 58.6 124.10 106.61 78.40 120.05 56.01 14.34 0.04 70.39 3.2 -15.8 15.6 -1.8 2.3 8.7 -49.5 4.2 5.6 -8.5 -41.7 2.3

Sep 36.3 23.4 0.0 59.7 166.99 182.57 93.15 173.05 60.58 42.71 0.03 103.32 13.9 -19.2 -29.5 -1.9 2.4 4.6 -36.7 2.7 16.6 -15.5 -55.4 0.7

Oct 35.8 35.5 0.0 71.3 211.13 238.13 75.78 224.52 75.51 84.61 0.02 160.14 -0.6 0.1 -17.0 -0.3 2.2 6.1 -41.9 4.2 1.6 6.1 -51.8 3.9

Nov 38.5 32.1 0.1 70.7 215.84 220.47 84.01 217.82 83.11 70.79 0.06 153.96 -6.8 11.9 -0.7 0.9 6.4 5.5 -10.4 6.1 -0.8 18.0 -11.0 7.1

Dec 39.5 18.3 0.2 58.1 199.71 183.74 88.05 194.33 78.98 33.71 0.15 112.84 -4.0 -1.7 -1.0 -3.3 3.8 5.3 -4.7 4.2 -0.4 3.5 -5.7 0.7

2016 Jan 32.8 39.4 0.0 72.2 274.94 253.02 0.00 262.99 90.31 99.62 0.00 189.94 8.7 -13.0 -100.0 -4.4 -4.6 -13.5 -100.0 -9.5 3.7 -24.7 -100.0 -13.5

Feb 39.1 47.3 0.0 86.5 303.12 283.43 84.67 292.27 118.61 134.07 0.03 252.71 -3.5 9.3 3.7 3.1 5.9 -1.0 -21.0 2.1 2.2 8.2 -18.0 5.3

Mar 58.0 31.9 0.4 90.3 341.05 294.53 194.87 323.96 197.80 93.86 0.81 292.48 6.6 -13.2 271.4 -1.1 2.4 4.7 121.5 3.8 9.1 -9.1 722.6 2.7

Apr 40.5 39.4 0.1 80.0 260.85 259.12 67.41 259.86 105.69 102.09 0.04 207.81 -9.5 8.1 -27.8 -1.6 1.3 3.3 -22.6 2.2 -8.3 11.7 -44.1 0.5

Year To Date Percent Change (%) 2014 Apr 42.7 37.7 0.1 80.6 259.01 245.84 113.16 252.64 110.70 92.76 0.12 203.58 3.8 0.9 -87.1 1.5 9.3 2.1 -51.2 5.8 13.5 3.0 -93.7 7.4

2015 Apr 42.5 40.4 0.1 83.0 294.55 278.93 92.03 286.78 125.24 112.63 0.06 237.93 -0.5 7.0 -35.0 3.0 13.7 13.5 -18.7 13.5 13.1 21.4 -47.1 16.9

2016 Apr 42.7 39.3 0.1 82.1 300.63 271.73 174.24 286.61 128.42 106.77 0.22 235.41 0.5 -2.7 83.6 -1.0 2.1 -2.6 89.3 -0.1 2.5 -5.2 247.6 -1.1

Running 12 Month Percent Change (%) 2014 Apr 38.9 28.2 0.4 67.5 191.38 206.19 108.36 197.13 74.50 58.09 0.39 132.97 2.4 5.4 -30.8 3.4 8.4 2.5 -34.0 5.7 11.0 8.0 -54.3 9.2

2015 Apr 39.9 29.7 0.1 69.7 209.84 221.49 111.18 214.71 83.74 65.76 0.07 149.58 2.5 5.4 -81.7 3.3 9.6 7.4 2.6 8.9 12.4 13.2 -81.3 12.5

2016 Apr 40.6 29.2 0.1 69.9 215.89 223.25 130.75 218.87 87.55 65.28 0.11 152.94 1.6 -1.5 25.7 0.3 2.9 0.8 17.6 1.9 4.5 -0.7 47.8 2.2

A blank row indicates insufficient data. Source 2016 STR, Inc. DISCLOSURE Destination Reports are publications of STR, Inc. (Reports containing only North American data) and STR Global Ltd (Reports containing worldwide data) and are intended solely for use by our paid subscribers. Reproduction or distribution of Destination Reports, in whole or part, without written permission of either STR, Inc. or STR Global Ltd. is prohibited and subject to legal action. Site licenses are available. Please consult your contract with STR, Inc. or STR Global, Ltd for the terms and conditions governing the ownership, distribution and use of Destination Reports and their contents. Tab 5 - Seg Trend Raw Scottsdale AZ+ Currency: USD - US Dollar City of Scottsdale, AZ For the Month of April 2016

This Year Last Year Supply Demand Revenue Supply Demand Revenue Current Month Total Trans. Grp. Con. Total Trans. Grp. Con. Total Total Trans. Grp. Con. Total Trans. Grp. Con. Total

2014 Nov 204,690 84,548 58,723 136 143,407 17,144,661 12,276,946 12,751 29,434,358 204,030 79,084 60,663 778 140,525 14,674,800 12,039,883 68,479 26,783,162

Dec 211,513 87,173 39,458 367 126,998 16,773,649 6,885,732 33,910 23,693,291 210,831 80,070 36,637 691 117,398 14,163,469 6,076,795 66,780 20,307,044

2015 Jan 211,513 63,920 95,685 118 159,723 18,428,873 27,999,125 11,683 46,439,681 212,288 70,119 81,515 158 151,792 15,522,819 18,527,891 19,597 34,070,307

Feb 191,044 77,456 82,711 61 160,228 22,172,847 23,668,330 6,534 45,847,711 191,744 77,202 83,645 218 161,065 19,619,657 20,869,643 23,578 40,512,878

Mar 211,513 115,120 77,633 237 192,990 38,352,720 21,839,929 20,854 60,213,503 212,288 113,591 72,460 294 186,345 33,758,655 19,526,386 31,472 53,316,513

Apr 204,690 91,620 74,577 159 166,356 23,583,966 18,709,378 13,848 42,307,192 205,440 90,314 72,434 218 162,966 22,068,809 17,298,890 25,841 39,393,540

May 211,544 85,371 64,047 104 149,522 15,943,120 12,802,925 8,326 28,754,371 212,288 81,866 69,391 94 151,351 14,747,191 13,635,965 14,524 28,397,680

Jun 204,720 77,839 48,867 63 126,769 10,859,128 6,475,165 5,277 17,339,570 205,440 76,082 45,669 85 121,836 9,974,822 5,686,910 13,106 15,674,838

Jul 201,438 85,600 33,913 68 119,582 11,352,674 3,792,518 5,250 15,150,443 212,288 83,226 28,235 91 111,552 10,038,976 2,757,017 13,196 12,809,189

Aug 201,438 90,921 27,086 106 118,113 11,283,541 2,887,617 8,275 14,179,433 212,288 92,803 33,885 96 126,784 11,262,646 3,324,641 14,950 14,602,236

Sep 204,720 74,266 47,892 72 122,231 12,401,429 8,743,621 6,739 21,151,789 205,440 65,452 59,507 103 125,062 10,669,553 10,385,677 15,153 21,070,383

Oct 211,544 75,652 75,165 67 150,883 15,972,674 17,898,958 5,053 33,876,685 211,513 76,115 75,100 80 151,296 15,720,265 16,860,681 10,471 32,591,418

Nov 200,970 77,387 64,531 133 142,050 16,702,787 14,226,892 11,143 30,940,823 204,690 84,548 58,723 136 143,407 17,144,661 12,276,946 12,751 29,434,358

Dec 207,669 82,130 38,097 357 120,584 16,401,951 6,999,927 31,409 23,433,288 211,513 87,173 39,458 367 126,998 16,773,649 6,885,732 33,910 23,693,291

2016 Jan 207,669 68,217 81,767 0 149,984 18,755,623 20,688,657 0 39,444,280 211,513 63,920 95,685 118 159,723 18,428,873 27,999,125 11,683 46,439,681

Feb 187,572 73,399 88,722 62 162,184 22,248,538 25,146,913 5,258 47,400,709 191,044 77,456 82,711 61 160,228 22,172,847 23,668,330 6,534 45,847,711

Mar 207,669 120,444 66,182 864 187,490 41,077,502 19,492,683 168,435 60,738,620 211,513 115,120 77,633 237 192,990 38,352,720 21,839,929 20,854 60,213,503

Apr 204,750 82,955 80,666 115 163,736 21,639,010 20,902,050 7,743 42,548,803 204,690 91,620 74,577 159 166,356 23,583,966 18,709,378 13,848 42,307,192

Year To Date 2014 Apr 821,760 351,226 310,054 888 662,168 90,969,940 76,222,810 100,488 167,293,238 816,240 336,181 305,188 6,847 648,216 79,639,555 73,506,626 1,589,345 154,735,526

2015 Apr 818,760 348,116 330,606 575 679,297 102,538,406 92,216,762 52,919 194,808,087 821,760 351,226 310,054 888 662,168 90,969,940 76,222,810 100,488 167,293,238

2016 Apr 807,660 345,016 317,337 1,041 663,394 103,720,673 86,230,303 181,436 190,132,412 818,760 348,116 330,606 575 679,297 102,538,406 92,216,762 52,919 194,808,087

Running 12 Month 2014 Apr 2,488,097 968,521 700,916 8,891 1,678,328 185,353,753 144,525,073 963,442 330,842,268 2,481,506 942,860 663,148 12,823 1,618,831 166,505,529 133,430,608 2,103,883 302,040,020

2015 Apr 2,494,220 995,381 740,574 1,628 1,737,583 208,870,169 164,030,330 180,980 373,081,480 2,488,097 968,521 700,916 8,891 1,678,328 185,353,753 144,525,073 963,442 330,842,268

2016 Apr 2,451,703 994,183 716,935 2,011 1,713,128 214,637,978 160,057,928 262,908 374,958,814 2,494,220 995,381 740,574 1,628 1,737,583 208,870,169 164,030,330 180,980 373,081,480

City of Scottsdale, AZ For the Month of April 2016

2014 2015 2016 Open Chg in STR Code Name of Establishment City & State Zip Code Aff Date Date Rooms Rms J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D 9489 Chaparral Suites Hotel Scottsdale, AZ 85250 Nov 1999 Nov 1980 311 B B B B B B B B B B B B B B B B B B B B B B B B B B B B 10025 DoubleTree Paradise Valley Resort Scottsdale Scottsdale, AZ 85250 Jul 1995 Jun 1984 378 B B B B B B B B B B B B B B B B B B B B B B B B B B B B 9678 Hilton Scottsdale Resort & Villas Scottsdale, AZ 85250 Jan 2000 Jan 1973 235 Y B B B B B B B B B B B B B B B B B B B B B B B B B B B B 32665 aloft Scottsdale Scottsdale, AZ 85251 Apr 2016 Jan 1996 126 Y B B B B B B B B B B B B B B B B B B B B B 11348 FireSky Resort & Spa Scottsdale, AZ 85251 Apr 2016 Jun 1961 204 B B B B B B B B B B B B B B B B B B B B B B B B B B B B 7555 Hotel Valley Ho Scottsdale, AZ 85251 Dec 2005 Jun 1953 240 Y B B B B B B B B B B B B B B B B B B B B B B B B B B B B 36698 Hyatt House Scottsdale Old Town Scottsdale, AZ 85251 Jan 2012 Oct 1998 164 B B B B B B B B B B B B B B B B B B B B B B B B B B B B 34426 Hyatt Place Scottsdale Old Town Scottsdale, AZ 85251 Sep 2006 Dec 1998 126 Y B B B B B B B B B B B B B B B B B B B B B B B B B B B B 26577 Luxury Collection The Phoenician Scottsdale, AZ 85251 Jun 1994 Oct 1988 643 Y B B s s s s s s s s s s s B B B B B B B B B B B B B B B 12031 Marriott Scottsdale Suites Old Town Scottsdale, AZ 85251 May 1988 May 1988 243 B B B B B B B B B B B B B B B B B B B B B B B B B B B B 9113 The Saguaro Scottsdale Scottsdale, AZ 85251 Apr 2016 Jun 1975 194 Y B B B B B B B B B B B B B B B B B B B B B B B B B B B B 57164 W Hotel Scottsdale Scottsdale, AZ 85251 Sep 2008 Sep 2008 230 Y s s s s s s s s s s s s s B B B B B B B B B B B B B B B 11337 Hermosa Inn Paradise Valley, AZ 85253 Nov 2009 Jun 1930 34 Y B B B B B B B B B s s s B B s s 6769 JW Marriott Camelback Inn Scottsdale Resort & Spa Scottsdale, AZ 85253 Sep 1967 Jun 1936 453 B B B B B B B B B B B B B B B B B B B B B B B B B B B B 9105 Millennium The McCormick Scottsdale Scottsdale, AZ 85253 Apr 2001 Jun 1975 125 Y s s s s s s s s s s s s B B B B B B B B B B B B B 56000 Omni Scottsdale Resort & Spa @ Montelucia Scottsdale, AZ 85253 Jan 2014 Nov 2008 293 B B B B B B B B B B B B B B B B B B B B B B B B B B B B 11349 Sanctuary On Camelback Mountain Paradise Valley, AZ 85253 Mar 2001 Jun 1970 105 Y B B B B B B B B B B B B B B B B B B B B B B B B B B B B 26312 Fairmont Scottsdale Princess Scottsdale, AZ 85255 Oct 1999 Jan 1988 750 Y B B B B B B B B B B B B B B B B B B B B B B B B B B B B 35503 Springhill Suites Scottsdale North Scottsdale, AZ 85255 Mar 1999 Feb 1998 121 Y s s s s s s s s s s s s s s s s s s s s s s s s s s s s 56696 Talking Stick Resort Scottsdale, AZ 85256 Apr 2010 Apr 2010 496 Y B B B B B B B B B B B B B B B B B B B B B B B B B B B B 26046 Hyatt Regency @ Gainey Ranch Scottsdale, AZ 85258 Dec 1986 Dec 1986 493 Y B B B B B B B B B B B B B B B B B B B B B B B B B B B B 18806 The Scottsdale Resort @ McCormick Ranch Scottsdale, AZ 85258 Sep 2015 Jun 1976 326 Y B B B B B B B B B B B B B B B B B B B B B B B B B B 38398 Marriott Scottsdale @ McDowell Mountain Scottsdale, AZ 85260 May 1999 May 1999 266 Y B B B B B B B B B B B B B B B B B B B B B B B B B B B B 36856 Four Seasons Resort Scottsdale @ Troon North Scottsdale, AZ 85262 Dec 1999 Dec 1999 210 B B B B B B B B B B B B s s s s s s s s s s s s s s s s 18818 Curio Collection Boulders Resort & Spa Carefree, AZ 85377 Apr 2015 Jun 1985 160 B B B B B B B B B B B B B B B B B B B B B B B B B B B B Total Properties: 25 6926 s - Montly Segmentation (Transient, Group, Contract) Only r - Monthly Additional Revenue Only B - Both Segmentation and Additional Revenue Blank - No data received by STR

All data is processed by STR using both the current and historical sampling of hotels. For further questions about the methodology used to produce our reports, please email [email protected].

Average Daily Rate (ADR) Room revenue divided by rooms sold, displayed as the average rental rate for a single room.

Census (properties and rooms) The number of properties and rooms that exist in our database for the area(s) or segment(s) shown on the report.

Country A geographic area that has internationally recognized boundaries, an organized economy, and a sovereign government with external recognition. It is typically recognized by the International Organization for Standardization (ISO).

Custom Segments Defined by a + at the end of the segment name. If a custom segment is based on a selected group of properties, new properties that come into the area will NOT automatically be added to this segment. The new property can be added alone as long as it has no more than five months of data. Once the property has six or more months of data it is considered an established property, requiring a two property change (add one/drop one or add two).

Demand (Rooms Sold) The number of rooms sold or rented (excludes complimentary rooms).

Exchange Rate The factor used to convert revenue from U.S. Dollars to the local currency. The exchange rate data is obtained from Oanda.com. Any aggregated number in the report (YTD, Running 3 month, Running 12 month) uses the exchange rate of each relative month when calculating the data.

Index Index (Occupancy, ADR, RevPar) - Property performance divided by competitive set performance multiplied by 100. Internationally, indexes are also referred to as MPI – Market Penetration Index (Occupancy Index), ARI – Average Rate Index (ADR Index), and RGI – Revenue/RevPAR Generation Index (RevPAR Index).

Market A geographic area within a country. Markets are defined by STR and STR Global.

Occupancy (Occ) Rooms sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms occupied.

Percent Change Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as ((TY - LY) / LY) * 100.

Revenue (Room Revenue) Total room revenue generated from the sale or rental of rooms.

RevPAR (Revenue Per Available Room) Room revenue divided by rooms available.

Sample or % Room Participants The percent of rooms from which STR receives data. Calculated as (Sample Rooms/Census Rooms)* "100"

Sub-Market A geographic sub-area within a Market. Sub-markets are defined by STR and STR Global.

Supply (Rooms Available) The number of rooms times the number of days in the period.

Twelve Month Moving Average Measures (Occ, ADR, RevPAR, Supply, Demand, Revenue) are calculated using the sum of the values of the given month and of the preceding eleven months.

WD (Weekday) Average of Sunday through Thursday

WE (Weekend) Average of Friday and Saturday

Year-to-date Measures (Occ, ADR, RevPAR, Supply, Demand, Revenue) are calculated using the sum of the values from January 1 of the given year.

The Third Annual Fiesta Bowl Rugby & Balloon Classic: Presented by Mercedes-Benz of Scottsdale

2016 Sponsors & Promotional Partners

AAA Arizona Rugby Union ASU Rugby City of Scottsdale Fiesta Bowl Highline Autos Independent News Media Mercedes-Benz of Scottsdale Mountainside Fitness Nationwide Insurance Pac-12 Networks Politics on the Rocks Realty Executives Rose Law Group Salty Señorita Shock Top Yelp

Event Summary

On April 23, 2016 the Third Annual Fiesta Bowl Rugby & Balloon Classic: Presented By Mercedes- Benz of Scottsdale continued to grow and maintain its standing as the biggest rugby event in the Southwest. Some 5,600 people passed through the gates during the day that featured three matches.

The event, held at Scottsdale Stadium, the Spring Training home of the 2014 World Series Champion San Francisco Giants, hosted an event unlike any other in its 24-year existence. The stadium transformed from a world-class baseball venue into a world-class rugby venue. The event not only featured collegiate and international rugby competition, but also offered fans the chance to catch Arizona’s next wave of rugby stars.

Gates opened at 1pm with the Arizona High School Division II match between Northern Arizona and the Old Pueblo Lions (Tucson), followed by the Division I match between the Red Mountain Knights and Desert Vista. The competition continued with Arizona State University taking on Los Serpientes from the Mexican National Team in an unprecedented college vs. country match, never before seen in Arizona. As the match concluded 30 / 23 Mexico, larger-than-life Darth Vader and Yoda hot air balloons graced the field for a unique and one-of-a-kind glow.

Earlier this year the Tourism Development Commission unanimously recommended the use of $75,000 in voter-approved tourism tax funds specified for new events. The recommendation was subsequently and unanimously approved by the Scottsdale City Council. Free tickets were distributed to Scottsdale Convention & Visitors Bureau member hotels for their guests. And, the event provided complimentary tickets to all City of Scottsdale employees and Scottsdale Unified School District faculty and staff, as well as specifically to all students at Supai Elementary.

As will be seen from the details of this Summary Report, Scottsdale received a substantial return on its investment via abundant earned media, direct marketing, City revenues and numerous other impacts.

Furthermore, there can be little doubt about other benefits for Scottsdale too. They include:

* Reinforcement and positioning of the downtown Scottsdale brand for tourists and residents as a dynamic area via association with 2016’s most interesting rugby event, with the name of the event including “Scottsdale.”

* Showcasing Scottsdale Stadium as a premier event venue.

* Showcasing the Saguaro Hotel which served as the host hotel for teams, players and guests.

* New event-within-the-event additions this year included a Hot Air Balloon Glow.

* A unique, memorable experience for faculty, staff, parents and children of the Scottsdale Unified School District, who were the guests of the event at no charge.

* Active and retired military were also provided complimentary admission to the event.

Earned Media Summary (as of May 17, 2016) Regional, National & International Coverage & Values

Goff Rugby Report Coverage: • (1) Full-page online story “Arizona State Hosts Mexican National Team” (04/21/2016). http://www.goffrugbyreport.com/news/arizona-state-hosts-mexican- national-team • (1) Half-page online story “Arizona State Pushes Mexico” (04/24/2016). http://www.goffrugbyreport.com/news/arizona-state-pushes-mexico-fiesta-bowl Reach: 250,000 Value: $3,750.00

Highline Autos Coverage: • (1) Full-page print story “ASU To Lead a Miracle on Grass” (April 2016). • (1) Full-page print story “Unprecedented 2016 Fiesta Bowl Rugby & Balloon Classic Hits Scottsdale” (March 2016). Reach: 65,000 copies in the Arizona, southern California and Las Vegas markets Value: $30,000.00

Total Value (National & International Coverage): $33,750.00+ (NOTE: Additional post-event coverage is expected.)

Earned Media Summary (as of May 17, 2016) State Coverage & Values

ABC 15 Coverage: • (1) 5pm segment (1:00 minute) (04/22/2016). • (1) 6pm segment (1:00 minute) (04/22/2016). • (1) 10pm segment (1:00 minute) (04/22/2016). • (1) Deal of the Day segment and online (04/19/2016). http://www.abc15.com/news/smart-shopper/50-off-rugby-and-balloon-classic • (1) online story mention “18 Events to check out this weekend in Phoenix” (04/21/2016). http://www.abc15.com/entertainment/events/phoenix-things-to-do-17- events-to-check- out-this-weekend-around-phoenix-april-22-24 Reach: 50,000 Value: $21,600.00

Arizona Foothills Magazine Coverage: • (1) Online photo gallery. 100+ photos. (04/23/2016). http://www.arizonafoothillsmagazine.com/photo-gallery.html?func=viewcategory&catid=4701 Reach: 21,699 online Value: $1,300.00

Arizona Republic / azcentral.com (Scottsdale, Events and Sports sections) Coverage: • (1) ½ page print and online story “Red Mountain looks to keep rolling along with 5th straight state crown” (04/19/2016). http://www.azcentral.com/story/sports/high-school/2016/04/18/red- mountain-chases- fifth-straight-state-rugby-title/83034852/ • (1) ½-page print and online “Things To Do” article “Fiesta Bowl Rugby & Balloon Classic mixes hard knocks with uplifting hot air” (04/20/2016). http://www.azcentral.com/story/entertainment/events/2 016/04/18/fiesta-bowl-rugby- balloon-calassic- scottsdale/83014824/ • (1) 1/8-page print and online “Things To Do” mention (04/21/2016). • (1) ½-page online story with video “Bickley: Rugby giving assist to NFL” (04/22/2016). http://www.azcentral.com/story/sports/nfl/2016/04/22/bickley-rugby- giving-assist- nfl/83411368/ • (1) Full-page online with photo slideshow “ Mesa Red Mountain Tops Phoenix Desert Vista in State Title” (04/23/2016). http://www.azcentral.com/story/sports/high-school/2016/04/24/mesa-red- mountain- rugby-tops-phoenix-desert-vista-state-title/83458296/ • (1) Full-page online story “ASU Comes up Short Against Mexico at Fiesta Bowl Rugby & Balloon Classic” (04/24/2016). http://www.azcentral.com/story/sports/college/asu/2016/04/24/asu-comes- up-short- against-mexico-fiesta-bowl-rugby-classic/83458628/ • (1) ½-page print and online story “Red Mountain rolls past Desert Vista for title” (04/24/2016). • (1) ½-page print and online story “Mistakes costly in Sun Devil’s loss to Mexico” (04/24/2016). Reach: 280,000 Value: $64,370.00 5

AZ Lifestyle Magazine Coverage: • (1) 1/6 page calendar mention (April 2016). • (1) online calendar mention (April 2016). http://az-lifestyle.com/2016/4/mobile/index.html - p=141 Reach: NA Value: NA

AZ Redbook Coverage: • (1) ½ - page event calendar (03/20/2016). http://www.azredbook.com/event/fiesta-bowl-rugby-balloon-classic/ Reach: NA Value: $1,575.00

Biltmore Lifestyles Magazine Coverage: • ¼-page story “Fiesta Bowl, Mexican National Team, Yoda and Darth Vader Hot Air Balloons to Join the Southwest’s Largest Rugby Event April 23rd” (March 2016). Reach: 10,000 Value: $936.00

Fox 10 Morning Show Coverage: • (1) Live TV segment and online (5:35 minutes) (04/22/2016). https://www.facebook.com/RickDAmicosPage/videos/1195190167157676/ Reach: 60,000 Value: $24,350.00

Fox Sports 910 Radio – The Drive with Jody, MJ, and Bauer Coverage: • (1) Jody discussed the event (0:30 minutes) (04/06/2016). Reach: 30,000 Value: $2,113.00

Hot Air Balloon Event Calendar Coverage: • (1) ½ page event listing. http://www.hotairballoon.com/Fiesta-Bowl-Rugby-and-Balloon-Classic/ Reach: NA Value: $300.00

KJZZ Radio The Show – Sounds of the City Coverage: • (1) radio interview (1:13 min) (4/21/2016). http://theshow.kjzz.org/content/295649/sounds-city-rugby Reach: NA Value: $4,500.00

Life in Paradise Valley Coverage: • (1) ½ - page event calendar story (March 2016). • (1) ¼ - page event calendar story (April 2016). Reach: NA Value: $1,350.00

Paradise Valley Independent Coverage: • (1) ½-page cover and ½-page story “Real Men Play Rugby” (03/16/2016). • (1) 1/6-page story “Rugby & Balloon Classic stars to greet fans April 7” (04/06/2016). Reach: 12,000 Value: $7,107.00

Phoenix Home & Garden Magazine Coverage: • (1) Event Calendar mention (April 2016). Reach: 80,983 Value: $3,750.00

Phoenix Magazine Coverage: • (1) Event calendar mention (March 2016). • (1) Event calendar mention (April 2016). Reach: 28,000 Value: $9,000.00

Raising Arizona Kids Coverage: • (1) 1/8-page calendar mention (April 2016). Reach: 140,000+ Value: $2,000.00

Scoop Factory Coverage: • (1) Email Blast (04/19/2016). • (1) Website mention (04/19/2016). http://scoopfactory.com/phoenixscottsdale/culture/fiesta-bowl- rugby-balloon-classic- coming-to-scottsdale-this-weekend/ Reach: 22,000+ Value: $3,300.00

Scottsdale Independent Coverage: • (1) Full-page online story “Arizona State Prepares to Face Los Serpientes in Scottsdale Rugby Bowl” (02/02/2016). http://www.scottsdaleindependent.com/sports/arizona-state-prepares-to-face-los- serpientes-in- scottsdale-rugby- bowl/?utm_source=Scottsdale&utm_campaign=e615e2939b- Scottsdale+Weekly+Enewsletter&utm_medium=email&utm_term=0_98458911f1- e615e2939b- 264223789 • (1) ½-page online story “The force is strong with the Fiesta Bowl Rugby & Balloon Classic” (03/08/2016). http://www.scottsdaleindependent.com/news/force-strong-fiesta-bowl-rugby-balloon- classic/ • (1) ¼-page cover and ½-page article “Rugby, balloon classic offers unique draw” (03/16/2016). • (1) ½-page online story “Meet the team: ASU rugby team hosts meet and greet event” (03/28/2016). Reach: 30,000 print and 20,000 online Value: $11,832.00

So Scottsdale! Magazine Coverage: • (1) Full-page article “An Evening For The Win” (April 2016). Reach: 30,000 Value: $9,000.00

Sports360 AZ Coverage: • (1) Full-page online article “Rugby takes center stage” (04/20/2016). http://www.sports360az.com/2016/04/rugby-takes-center-stage/ Reach: NA Value: $1,200.00

The State Press (Arizona State University) Coverage: • (1) ½-page online article “ASU rugby season of transition, difficulty nears and end with final weekend of play” (04/19/2016). http://www.statepress.com/article/2016/04/transition-season- coming-to- • (1) ½-page online article “ASU rugby finishes season on strong note despite loss to Mexican National Team” (04/23/2016). Reach: 76,771 Value: $2,400.00

Telemundo Coverage: • (2) Live shots at 4:30pm (5:00 mins) and 5:30pm (4:50 mins) (4/22/2016). • (1) Story on 10pm news (10:00 mins) (04/22/2016). • (3) Live shots during event (5:00 mins) (04/23/2016). • (1) Story on 10pm news (2:30 mins) (04/23/2016). Reach: NA Value: $111,240.00

Tucson News Now Coverage: • (1) 1/8-page online story “Prep Underway for Southwest’s Largest Rugby Event” (01/22/2016). http://m.tucsonnewsnow.com/tusconnewsnow/db_/contentdetail.htm?full=true&contentg uid=od%3abzjgIZ9B&p n=&ps=#display Reach: NA Value: $900.00

Where Magazine (Phoenix + Scottsdale) Coverage: • (1) ½ -page calendar event (April 2016). Reach: NA Value: $6,000.00

Total Value (State Coverage): $290,123.00+ (NOTE: Additional local coverage is expected.)

Total Value (State, National & International Coverage): $323,873.00+

FOX 10 Cory’s Corner Live Shot (5:35 minutes) on April 22, 2016 https://www.facebook.com/RickDAmicosPage/videos/1195190167157676/

Arizona Republic Things To Do on April 20, 2016 http://www.azcentral.com/story/entertainment/events/2 016/04/18/fiesta-bowl-rugby-balloon- calassic- scottsdale/83014824/

So Scottsdale! Magazine (April 2016)

Telemundo Live Shot on April 23, 2016.

Title Sponsorship

Upon receiving approval from the City of Scottsdale, the event ensured “Scottsdale” was included in the event name: “Fiesta Bowl Rugby & Balloon Classic: Presented by Mercedes- Benz of Scottsdale.” This ensured ubiquitous, favorable branding of the Scottsdale name in all materials, and the title sponsorship.

Value: $37,250.00

Advertising

Arizona Rattlers Promotion: • (1) In-game promotions on scoreboard/digital board, loud-speaker announcements, flyers, etc. at Home Opener (04/16/2016). • (1) Dedicated email blast to database (04/13/2016). • (1) Facebook (49,745 page likes) post (04/21/2016). https://www.facebook.com/azrattlers/ • (1) Twitter (8,896 page followers) post (04/21/2016). https://twitter.com/ArizonaRattlers?ref_src=twsrc^google|twcamp^serp|twgr^author • (1) Instagram (8,260 page followers) post (04/21/2016). https://www.instagram.com/arizonarattlers/?hl=en Reach: 66,901+ Spend: $2,000.00

Arizona Republic / azcentral.com Promotion: • (3) Full-page ads in Scottsdale sections (04/20/2016, 04/22/2016 and 04/23/2016). • (3) ½-page ads in Scottsdale sections (04/13/2016, 04/15/2016 and 04/16/2016). • (3) Weeks of banner ads on azcentral.com Local, Sports and Things To Do sections (04/04/2016 – 04/22/2016). Reach: 280,000 Spend: $6,500.00

Bill Stuffers Promotion: • Distribution in ASU Campus, Scottish Highland Games, Macayo’s restaurants Valley-wide, various other locations (March and April 2016). Reach: 30,000 Spend: $610.00

Digital Retargeting Ads Promotion: • Use of keywords and other digital marketing techniques to route web users’ attention to Event website. Reach: 157,333 Spend: $498.72

ESPN.com Promotion: • (1) Month of banner ads on website (03/21/2016-04/23/2016). Reach: 685,940 Spend: $6,000.00

Facebook Promotion: • Ads targeting various constituencies and key interest points (01/01/2016-04/23/2016). Reach: 278,000 Spend: $2,621.00

Fiesta Bowl Promotion: • (3) Homepage banners (04/01/2016-04/23/2016). • (1) Content block on Sanctioned Event website (04/01/2016-04/23/2016). • (1) Homepage headline content block, on rotation (04/01/2016-04/23/2016). • (1) Email blast to volunteer database promoting free tickets (02/20/2016). • (1) Email blast to volunteer database soliciting volunteers (04/13/2016). • (4) Social media posts on Facebook and Twitter (04/17/2016-04/23/2016). Reach: 56,917 Spend: $7,000.00

Fox Sports 910 Radio Promotion: • (10) 0:60-second on-air interviews with Jurecki and ASU Coach Gary Lane during “The Drive” show (3pm-7pm), Monday through Friday (04/11/2016-04/22/2016). • (30) 0:30-second commercials airing during the 6am hour, Monday through Friday (04/01/2016-04/22/2016). • (50) 0:30-second commercials airing on iHeartRadio Fox Sports (04/11/2016-04/22/2016). • (4) 0:30-second commercials airing throughout the day (04/23/2016). • (25) 0:15-second promos for live remote at Macayo’s Restaurant in Scottsdale during “The Drive” show (3pm-7pm) (04/07/2016). • (1) Live remote broadcast at Macayo’s Restaurant in Scottsdale during “The Drive” show (3pm-7pm) (04/07/2016). • Total: 119 on-air/on-line commercials. Reach: 68,055 Spend: $6,000.00

Fox Sports Arizona Promotion: • (42) 0:30-second ads during various Arizona Diamondbacks and Phoenix Suns games (04/03/2016-04/22/2016). Reach: 1.2 million households Spend: $25,000.00

Highline Autos Magazine Promotion: • (1) Full-page ad and 575-word editorial (March 2016). • (1) Full-page ad and 575-word editorial (April 2016). Reach: 65,000 copies in the Arizona, southern California and Las Vegas markets Spend: Trade Value: $30,000.00

Independent Newspapers Promotion: • 23,000 Event programs inserted into Scottsdale and Town of Paradise Valley Independent Newspapers (04/20/2016). • (1) ½-page ad in Scottsdale and Town of Paradise Valley Independent Newspapers (04/13/2016). • (1) ½-page ad in Mesa and Queen Creek Independent Newspapers (04/20/2016). • (1) Full-page ad in Scottsdale and Town of Paradise Valley Independent Newspapers (04/20/2016). 16

Reach: 53,000 homes Spend: $5,000.00 Value: $12,750.00

KTAR Sports 98.7 FM Radio Promotion: • (20) 0:30-second commercials airing Monday through Friday, 5am-8am (04/11/2016- 04/22/2016). • (20) 0:30-second commercials airing Monday through Sunday, 6am-noon (04/11/2016- 04/22/2016). • (40) 0:30-second commercials airing on ESPN 620 Monday through Sunday, 5am-8pm (04/11/2016-04/22/2016). • (12) Live on-air promotional announcements, promoting free ticket giveaway. (04/11/2016- 04/15/2016). • (1) Online posting on the Events page of ArizonaSports.com and KTAR.com (04/11/2016- 04/22/2016). • Banner ads on KTAR.com (04/11/2016-04/22/2016). • Total: 92 on-air/on-line commercials. Reach: NA Spend: $6,500.00

Local First Arizona Promotion: • (1) Email blast banner ad (04/13/2016). Reach: 10,535 Spend: $125.00

Raising Arizona Kids • (1) Email blast to targeted database (04/06/2016). Reach: 15,650 Spend: $804.00

Rose + Moser + Allyn Public & Online Relations Promotion: • In-Kind Public Relations, Tourism and Marketing Services. Reach: NA Spend: NA (in-kind) Value: $84,000.00

Scottish Highland Games Promotion: • (1) 10’x10’ Exhibitor space on-site and promotional materials at Info Booth (04/19/2016- 04/20/2016). • Post-event newsletter inclusion (April 2016). Reach: NA Spend: $400.00

Steve Levine Entertainment Promotion: • (4) Email blast inclusions to database (03/29/2016, 04/05/2016, 04/12/2016 and 04/19/2016). • (1) Dedicated email blast to database (04/18/2016). 17

Reach: 19,000 Spend: $1,300.00 Value: $3,500.00

Telemundo Promotion: • (6) 0:15-second commercials on Un Nuevo Dia, Monday through Friday, 6:00am-9:00am (04/04/2016-04/22/2016). • (10) 0:15-second commercials on Novela, Monday through Friday, 9:30am-1:00pm (04/04/2016-04/22/2016). • (6) 0:15-second commercials on Suelta La Sopa, Monday through Friday, 1:00pm-4:00pm (04/04/2016-04/22/2016). • (2) 0:15-second commercials on Noticiero Telemundo, Monday through Friday, 4:30pm- 6:00pm (04/04/2016-04/22/2016). • (4) 0:15-second commercials on Primetime Novelas, Monday through Friday, 6:00pm- 10:00pm (04/04/2016-04/22/2016). • (4) 0:15-second commercials on Various, Saturdays, noon-4:00pm (04/04/2016- 04/22/2016). • (24) 0:15-second commercials on Futbol – Barcleys Premier League, Sundays, 8:00am- 10:00am (04/04/2016-04/22/2016). • (4) 0:15-second commercials on Various, Sundays, noon-4:00pm (04/04/2016-04/22/2016). • (1) Desktop rectangle banner ad (04/04/2016-04/22/2016). • (1) 0:15-second desktop video pre-roll (04/04/2016-04/22/2016). • (1) Desktop homepage carousel banner ad (04/04/2016-04/22/2016). Reach: 621,800 Spend: $6,960.00

The Entertainer! Promotion: • (1) ½-page story (April 2016). • (1) TOP 25 event listing (April 2016). • (1) Online calendar listing (April 2016). • (2) Social media postings on Facebook and Twitter (04/11/2016-04/23/2016). • (1) Banner ad on Entertainer and Phoenix.org (April 2016). Reach: NA Spend: $400.00

Website & Advertising Artwork Design Spend: $3,429.76

Yelp Promotion: • (1) Weekly Yelp email blast as the featured sponsor – 600,000 subscribers (04/20/2016). • Social media promotion on Twitter (12,700 followers) and Facebook 1,800 fans) (04/11/2016-04/23/2016). Reach: 614,500 Spend: Trade Value: $2,000.00

Total Spent: $81,148.48 Total Value: $207,098.48+ 18

Arizona Rattlers Social Media on April 21, 2016

Steve Levine Entertainment Email Blast on April 18, 2016

Ticket Sales

11,533 tickets were sold and distributed for the event.

Countries: Canada Mexico United States of America

States: Alabama Minnesota Arizona Montana California New Mexico Connecticut New York Florida Ohio Georgia Pennsylvania Illinois Washington Kansas

Arizona Cities: Ajo Litchfield Park Anthem Maricopa Apache Junction Mesa Avondale New River Buckeye Paradise Valley Carefree Peoria Casa Grande Phoenix Cashion Prescott Cave Creek Queen Creek Chandler Rio Verde Chino Valley Sacaton Coolidge San Tan Valley El Mirage Scottsdale Flagstaff Sedona Fountain Hills Sun City Gila Bend Sun City West Gilbert Sun Lakes Glendale Surprise Globe Tempe Goodyear Thatcher Higley Tolleson Laveen Tucson Wickenburg

Social Media & Emails

Emails / Eblasts

The list of event sponsors, partners and hired marketing consultants was substantial. Most engaged in email campaigns on the event’s behalf. We estimate approximately 1.0 million emails were distributed locally and nationally during the course of marketing efforts.

Value: $13,000.00 (at a fair market value of 1.3 cents per email).

Social Media

Similar to the robust email campaign social media saturation was equally impressive.

Facebook

The event undertook a very aggressive Facebook advertising campaign. The Facebook page itself tagged all sponsors on a frequent basis. The ad campaign reached more than 278,000 and received 10,166 clicks. The Facebook page itself has more than 759 fans.

Direct Spend: $2,621.00

Twitter

404 @TheRugbyBowl followers greatly augmented by high profile re-tweets and original tweets from media, rugby teams, players and organizations, and hundreds of others. All sponsors including those with large follower base were tagged on a regular basis.

Estimated Value: $1,600.00

Additional

The amount of Twitter and Facebook messages and tweets are too numerous to list here. However, they were substantial, across the world.

Estimated Value: $10,000.00

Total Social Media Value: $14,221.00

Hotel & City Impact

Players and special guests of the Event stayed at the Saguaro Hotel. Rooms ((42) room nights from 04/19/2016-04/24/2015), venue rental and concession sales revenue totaled $40,214.48 (breakdown below).

Hotel Room & Tax $7,653.10

Scottsdale Stadium Rentals & Other Fees $24,366.00

Concession Sales Revenue Share to the City $8,195.38

The event hosted several pre and post parties at Salty Senorita’s in downtown Scottsdale that weekend. Over 450 guests attended in addition to the high school and collegiate teams.

In addition to Scottsdale, the D1 and D2 high school teams competing for the state championship were made up of students from Queen Creek, Gilbert, Mesa, Tempe, Phoenix, Chandler, Fountain Hills, Paradise Valley and Tucson. The event brought students and families from throughout the Valley and state to Scottsdale for the day.

Financial Summary

2016 Fiesta Bowl Rugby & Balloon Classic: Presented By Mercedes-Benz of Scottsdale Benefits & Value

City of Scottsdale Revenue Event Sales Tax (Including Vendors): * Not yet able to provide. * Scottsdale Stadium Liquor & Food Revenue Share: $8,195.38 Scottsdale Stadium Rentals & Other Fees: $24,366.00

Marketing Event Advertising Value: $207,098.48+ Event Earned Media Value: $323,873.00+ Event Social Media Value: $14,221.00

Charity SUSD / Supai Elementary (tickets): $11,264.00

Miscellaneous Hotel Rooms/Bed Tax: $7,653.10 Food Tax (Salty Senorita): $16.92

Total $596,687.88+