ERIN WOLFE Stadium Production

1 PRODUCTION 101

2 MANAGING INVENTORY

• Sponsor Elements

− Commercials

− PA’s, Logos, Graphics

− Title Nights

− Giveaways

− Contests & Promotions

SPONSOR CONTENT

TITLE GIVEAWAY STADIUM VIDEO PA LOGO/GRAPHIC SPONSOR/ELEMENT NOTES NIGHT Date Item & Qty. PROMOTIONS # AM # PM # AM # PM # AM # PM

Emirates Airlines American Express Gatorade Evian Bank of the West BB&T Mercury Insurance Citibank National Bank Western & Southern Financial First Niagara Sponsor Logo Loop #1 - Platinum Sponsor Logo Loop #2 - Gold Sponsor Logo Loop #3 - Silver Patron Sponsors Loop

4 PRE-TOURNAMENT STAGE 1

• Submit Video & Graphic Needs Per Content Guidelines • FOLLOW UP!!! • Coordinate Filler Content • Create Master PA File • Coordinate With Broadcast Partners

PRE-TOURNAMENT STAGE 2

• Conduct Text Platform Training • Organize Prize Inventory • Coordinate Player Walk-On Timing

PRE-TOURNAMENT STAGE 2

• Organize Music Library

− Player Warm-Ups

− Post-Match

− Hot Timeouts

− Late Night

− Special

− Anytime

PRE-TOURNAMENT STAGE 2

• Create Master Text Promotions Calendar

DAY DATE MATCH # TV TYPE SPONSOR PRIZE NOTES Mon 16-Jul AM 1 AM 2 TXT2WIN/Trivia/Cannon Bulova Watch 2:00 - 3:00 AM 3 TXT2WIN La Costa Bluefire Grill AM 4 TXT2WIN/Trivia Mercury Backpack PM 1 TXT2WIN/Trivia Penn Autographed Ball PM 2

Tues 17-Jul AM 1 USTA Day AM 2 TXT2WIN/Trivia/Cannon Bulova Watch 2:00 - 3:00 AM 3 TXT2WIN/Trivia Mercury Backpack AM 4 TXT2WIN Visit Carlsbad Gift Bag PM 1 TXT2WIN/Trivia Racquet PM 2

Wed 18-Jul AM 1 TXT2WIN/Trivia Penn Autographed Ball AM 2 TXT2WIN/Trivia/Cannon Bulova Watch 2:00 - 3:00 AM 3 TXT2WIN/Trivia Mercury Backpack AM 4 Celebrate Heroes by UTSD PM 1 TXT2WIN/Trivia Penn Autographed Ball PM 2

Thurs 19-Jul AM 1 TXT2WIN/Trivia Mercury Backpack AM 2 TXT2WIN/Trivia/Cannon Bulova Watch 2:00 - 3:00 AM 3 TXT2WIN/Trivia Yonex Racquet AM 4 Dell TXT2WIN Dell Laptop Run early - present winner post-match PM 1 TXT2WIN/Trivia Penn Autographed Ball PM 2 DAY DATE MATCH # TV TYPE SPONSOR PRIZE NOTES

Fri 20-Jul AM 1 TXT2WIN La Costa Golf Bulova Day AM 2 TXT2WIN/Trivia/Cannon Bulova Watch 2:00 - 3:00 AM 3 TXT2WIN/Trivia Yonex Racquet Between 3-4? Bulova Precisionist Challenge Bulova Watches Coordinate with WTA AM 4 TXT2WIN Visit Carlsbad Gift Bag PM 1 Yes Bulova Kiss/Fan Cam Bulova N/A Coordinate with tv PM 1 TXT2WIN/Trivia Mercury Backpack PM 2 Yes

Sat 21-Jul AM 1 MXD Tri City Medical Center Day AM 2 Yes Bulova Kiss/Fan Cam Bulova N/A Coordinate with tv Bulova "Model for a Day" Promo PA Bulova Plug photo op AM 3 TXT2WIN La Costa Spa AM 3 Bulova "Model for a Day" Follow Up Bulova Reveal Finalists/Winners AM 4 MXD PM 1 Yes Bulova Kiss/Fan Cam Bulova N/A Coordinate with tv PM 1 TXT2WIN/Trivia Yonex Racquet PM 2

Sun 22-Jul AM 1 MXD Mercury Insurance Day AM 2 Yes Bulova Kiss/Fan Cam Bulova N/A Coordinate with tv AM 2 TXT2WIN La Costa Plaza Room Stay AM 3 TXT2WIN/Trivia Mercury Backpack

10 ORGANIZING YOUR LIBRARY

• Video Content

− Sponsor Spots

− Filler Content (The Channel, ATP Media, Tours)

− Local Features & PSA’s VIDEO CONTENT

Video Title Source Event Sponsor Length Evian BBI USTA ALL Evian :30 Emirates USTA ALL Emirates :30 10 and Under Tennis: Story Time 1 USTA ALL N/A :34 10 and Under Tennis: Story Time 2 USTA ALL N/A :25 Military Outreach USTA ALL N/A 1:00 Pro Circuit Men's USTA ALL N/A :30 Pro Circuit Women's USTA ALL N/A :30 Wounded Warriors USTA ALL N/A 1:45 USOS Promo: Cincy USTA Cincy N/A 1:05 Why I Play: Tennis Channel ALL N/A :30 Why I Play: Tennis Channel ALL N/A :30 Why I Play: Juan Martin Del Potro Tennis Channel ALL N/A :30 Why I Play: Kim Clijisters Tennis Channel ALL N/A :30 Why I Play: Tennis Channel ALL N/A :30 Why I Play: Tennis Channel ALL N/A :30 Why I Play: Tennis Channel ALL N/A :30 Quick Tips: Eliot Teltcher 2 on 1 Tennis Channel ALL N/A 1:00 Quick Tips: Eliot Teltcher Drop Shots Tennis Channel ALL N/A 1:00 Quick Tips: Eliot Teltcher Ready Tennis Channel ALL N/A 1:00 Quick Tips: Lynne Rolley See Ya Tennis Channel ALL N/A 1:00 Bag Check: Andy Ram Tennis Channel ALL N/A 1:00 Bag Check: Bethany Mattek-Sands Tennis Channel ALL N/A 1:00 Bag Check: Bojana Jovanovski Tennis Channel ALL N/A 1:00 Bag Check: Chenelle Scheppers Tennis Channel ALL N/A 1:00 Bag Check: Donald Young Tennis Channel ALL N/A 1:00 Bag Check: Elena Baltacha Tennis Channel ALL N/A 1:00 Bag Check: Tennis Channel ALL N/A 1:00 Bag Check: Yung Jan Chan Tennis Channel ALL N/A 1:00 Profile: Christina McHale Tennis Channel ALL N/A 1:00 Profile: Coco Vandeweghe Tennis Channel ALL N/A 1:00 Profile: Milos Raonic Tennis Channel ALL N/A 1:00 Profile: Richard Bernakis Tennis Channel ALL N/A 1:00 Profile: Ryan Harrison Tennis Channel ALL N/A 1:00 Profile: Ryan Sweeting Tennis Channel ALL N/A 1:00 Profile: Tennis Channel ALL N/A 1:00 SCRIPTING

2013 EAUSOS WORKSHOP - SAMPLE SCRIPT Tuesday, February 12, 2013 Session #1 Title Night: USTA Membership Appreciation Day Giveaway: Tennis Channel Fans PA Seg Real Card # Time Element # Audio Video Notes PA, Wireless, 1 9:30:00 Sound Checks VR, Chair 2 10:00:00 DOORS OPEN N/A BGM (60:00) Event Bumper 3 10:20:00 VR Stack #1 (app. 3:30 TRT) N/A VR (CONTENT TBD)

4 10:35:00 VR Stack #2 (app. 4:00 TRT) VR (CONTENT TBD)

5 10:45:00 VR Stack #3 (app. 4:30 TRT) N/A VR (CONTENT TBD)

6 10:58:00 Player Intro (0:30) N/A VR Player Intro 7 10:58:30 Player Intro (0:30) N/A VR Player Intro 8 10:59:00 Intro Video (0:60) N/A VR Intro Video IDS "Upcoming Match" page or live shot tv 9 11:00:00 Player Walk-On PA, BGM feed 10 Next Coin Toss # PA, BGM Coin Toss Graphic and/or live shot tv feed 11 Next Player Warm-Ups (5:00) # PA, BGM Hawkeye, Coaching, Scoring, Bio Graphics 12 Chair Umpire/Etiquette PA # PA, BGM 13 11:05:00 MATCH #1 BEGINS IDS Scoreboard 14 1ST SIT TXT2WIN SEAT UPGRADE # PA, BGM TXT2WIN Seat Upgrade Graphic 15 FLOAT KISS/FAN CAMS PA, BGM Live Shots 16 FLOAT New Balls Animation (ATP/WTA) N/A N/A New13 Balls Animation 1 per match 17 Sponsor PA # PA Sponsor Logo or Graphic 18 Sponsor PA # PA Sponsor Logo or Graphic 19 Sponsor PA # PA Sponsor Logo or Graphic 20 Sponsor PA # PA Sponsor Logo or Graphic 21 Tournament PA # PA Sponsor Logo or Graphic 22 Tournament PA # PA Sponsor Logo or Graphic 23 Tournament PA # PA Sponsor Logo or Graphic 24 Logo Loop #1 # PA, BGM Sponsor Logo Loop #1 (list companies) 25 Sponsor Spot N/A VR Sponsor Spot (TRT) 26 Sponsor Spot N/A VR Sponsor Spot (TRT) 27 Sponsor Spot N/A VR Sponsor Spot (TRT) 28 IDS Content TBD N/A IDS Pages 29 IDS Content TBD N/A IDS Pages 30 IDS Content TBD N/A IDS Pages 31 IDS Content TBD N/A IDS Pages 32 MATCH #1 ENDS 33 Post Match Tennis Ball Giveaway PA, BGM Sponsor Logo or Graphic 34 Post Match Interview PA Event Logo 35 Post Match Highlights BGM match highlights Match Stats/Winner Graphic/Upcoming 36 Post Match IDS Content BGM Match/Draw

BETWEEN MATCH AWARDS/CONTESTS Between 37 1 - 2

38 Player Intro (0:30) N/A VR Player Intro 39 Player Intro (0:30) N/A VR Player Intro 40 Intro Video (0:60) N/A VR Intro Video IDS "Upcoming Match" page or live shot tv 41 Player Walk-On PA, BGM feed 42 Next Coin Toss # PA, BGM Coin Toss Graphic and/or live shot tv feed 43 Next Player Warm-Ups (5:00) # PA, BGM Hawkeye, Coaching, Scoring, Bio Graphics 44 Chair Umpire/Etiquette PA # PA, BGM FB or 45 NB X:00 MATCH #2 BEGINS IDS Scoreboard 46 FLOAT TXT PROMO PA, BGM TXT Graphic 47 FLOAT KISS/FAN CAMS PA, BGM Live14 Shots 48 FLOAT New Balls Animation (ATP/WTA) N/A N/A New Balls Animation 1 per match 49 Sponsor PA # PA Sponsor Logo or Graphic 50 Sponsor PA # PA Sponsor Logo or Graphic 51 Sponsor PA # PA Sponsor Logo or Graphic 52 Sponsor PA # PA Sponsor Logo or Graphic 53 Tournament PA # PA Sponsor Logo or Graphic 54 Tournament PA # PA Sponsor Logo or Graphic 55 Tournament PA # PA Sponsor Logo or Graphic 56 Logo Loop #2 # PA, BGM Sponsor Logo Loop #2 (list companies) 57 Sponsor Spot N/A VR Sponsor Spot (TRT) 58 Sponsor Spot N/A VR Sponsor Spot (TRT) 59 Sponsor Spot N/A VR Sponsor Spot (TRT) 60 IDS Content TBD N/A IDS Pages 61 IDS Content TBD N/A IDS Pages 62 IDS Content TBD N/A IDS Pages 63 IDS Content TBD N/A IDS Pages 64 MATCH #2 ENDS 65 Post Match Tennis Ball Giveaway PA, BGM Sponsor Logo or Graphic 66 Post Match Interview PA Event Logo 67 Post Match Highlights BGM match highlights Match Stats/Winner Graphic/Upcoming 68 Post Match IDS Content BGM Match/Draw

BETWEEN MATCH AWARDS/CONTESTS Between 69 2-3

70 Player Intro (0:30) N/A VR Player Intro 71 Player Intro (0:30) N/A VR Player Intro 72 Intro Video (0:60) N/A VR Intro Video IDS "Upcoming Match" page or live shot tv 73 Player Walk-On PA, BGM feed 74 Next Coin Toss # PA, BGM Coin Toss Graphic and/or live shot tv feed 75 Next Player Warm-Ups (5:00) # PA, BGM Hawkeye, Coaching, Scoring, Bio Graphics 76 Chair Umpire/Etiquette PA # PA, BGM FB or 77 NB X:00 MATCH #3 BEGINS IDS Scoreboard 78 FLOAT TXT PROMO PA, BGM TXT Graphic 79 FLOAT KISS/FAN CAMS PA, BGM Live Shots 80 FLOAT New Balls Animation (ATP/WTA) N/A N/A New Balls Animation 1 per match 81 Sponsor PA # PA Sponsor Logo or Graphic 82 Sponsor PA # PA Sponsor15 Logo or Graphic 83 Sponsor PA # PA Sponsor Logo or Graphic 84 Sponsor PA # PA Sponsor Logo or Graphic 79 FLOAT KISS/FAN CAMS PA, BGM Live Shots 80 FLOAT New Balls Animation (ATP/WTA) N/A N/A New Balls Animation 1 per match 81 Sponsor PA # PA Sponsor Logo or Graphic 82 Sponsor PA # PA Sponsor Logo or Graphic 83 Sponsor PA # PA Sponsor Logo or Graphic 84 Sponsor PA # PA Sponsor Logo or Graphic 85 Tournament PA # PA Sponsor Logo or Graphic 86 Tournament PA # PA Sponsor Logo or Graphic 87 Tournament PA # PA Sponsor Logo or Graphic 88 Logo Loop #2 # PA, BGM Sponsor Logo Loop #2 (list companies) 89 Sponsor Spot N/A VR Sponsor Spot (TRT) 90 Sponsor Spot N/A VR Sponsor Spot (TRT) 91 Sponsor Spot N/A VR Sponsor Spot (TRT) 92 IDS Content TBD N/A IDS Pages 93 IDS Content TBD N/A IDS Pages 94 IDS Content TBD N/A IDS Pages 95 IDS Content TBD N/A IDS Pages 96 MATCH #3 ENDS 97 Post Match Tennis Ball Giveaway PA, BGM Sponsor Logo or Graphic 98 Post Match Interview PA Event Logo 99 Post Match Highlights BGM match highlights Match Stats/Winner Graphic/Upcoming 100 Post Match IDS Content BGM Match/Draw

BETWEEN MATCH AWARDS/CONTESTS Between 101 3-4

102 Player Intro (0:30) N/A VR Player Intro 103 Player Intro (0:30) N/A VR Player Intro 104 Intro Video (0:60) N/A VR Intro Video IDS "Upcoming Match" page or live shot tv 105 Player Walk-On PA, BGM feed 106 Next Coin Toss # PA, BGM Coin Toss Graphic and/or live shot tv feed 107 Next Player Warm-Ups (5:00) # PA, BGM Hawkeye, Coaching, Scoring, Bio Graphics 108 Chair Umpire/Etiquette PA # PA, BGM FB or 16 109 NB X:00 MATCH #4 BEGINS IDS Scoreboard 110 FLOAT TXT PROMO PA, BGM TXT Graphic 111 FLOAT KISS/FAN CAMS PA, BGM Live Shots 112 FLOAT New Balls Animation (ATP/WTA) N/A N/A New Balls Animation 1 per match 113 Sponsor PA # PA Sponsor Logo or Graphic 114 Sponsor PA # PA Sponsor Logo or Graphic 115 Sponsor PA # PA Sponsor Logo or Graphic 116 Sponsor PA # PA Sponsor Logo or Graphic 117 Tournament PA # PA Sponsor Logo or Graphic 118 Tournament PA # PA Sponsor Logo or Graphic 119 Tournament PA # PA Sponsor Logo or Graphic 120 Logo Loop #2 # PA, BGM Sponsor Logo Loop #2 (list companies) 121 Sponsor Spot N/A VR Sponsor Spot (TRT) 122 Sponsor Spot N/A VR Sponsor Spot (TRT) 123 Sponsor Spot N/A VR Sponsor Spot (TRT) 124 IDS Content TBD N/A IDS Pages 125 IDS Content TBD N/A IDS Pages 126 IDS Content TBD N/A IDS Pages 127 IDS Content TBD N/A IDS Pages 128 MATCH #4 ENDS 129 Post Match Tennis Ball Giveaway PA, BGM Sponsor Logo or Graphic 130 Post Match Interview PA Event Logo 131 Post Match Highlights BGM match highlights Match Stats/Winner Graphic/Upcoming 132 Post Match IDS Content BGM Match/Draw

CONTENT LIBRARY Sponsor PA # PA Sponsor Logo or Graphic Tuesday Only Sponsor PA # PA Sponsor Logo or Graphic Wednesday Only Sponsor PA # PA Sponsor Logo or Graphic Friday Only Sponsor PA # PA Sponsor Logo or Graphic Saturday Only Tournament PA # PA Sponsor Logo or Graphic Tournament PA # PA Sponsor Logo or Graphic Tournament PA # PA Sponsor Logo or Graphic

17 DAILY CHECKLIST

• Create Script/Rundown • Update Graphics & PA Announcements • Notify Broadcast of Requests • Hold Production Meeting With Presentation Staff • Conduct Sound Checks

ERIN WOLFE Stadium Production

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