East Tennessee State University Digital Commons @ East Tennessee State University Undergraduate Honors Theses Student Works 5-2018 Classifying textual fast food restaurant reviews quantitatively using text mining and supervised machine learning algorithms Lindsey Wright Follow this and additional works at: https://dc.etsu.edu/honors Part of the Other Applied Mathematics Commons Recommended Citation Wright, Lindsey, "Classifying textual fast food restaurant reviews quantitatively using text mining and supervised machine learning algorithms" (2018). Undergraduate Honors Theses. Paper 451. https://dc.etsu.edu/honors/451 This Honors Thesis - Open Access is brought to you for free and open access by the Student Works at Digital Commons @ East Tennessee State University. It has been accepted for inclusion in Undergraduate Honors Theses by an authorized administrator of Digital Commons @ East Tennessee State University. For more information, please contact
[email protected]. Classifying textual fast food restaurant reviews quantitatively using text mining and supervised machine learning algorithms An Honors thesis presented to the faculty of the Department of Mathematics and Statistics East Tennessee State University In partial fulfillment of the requirements for the University Honor Scholar Program for a Bachelor of Science in Mathematics by Lindsey Brooke Wright April 2018 Lindsey B. Wright Dr. Michele Joyner, Mentor Dr. Jeff Knisley, Faculty Reader Dr. Chris Wallace, Faculty Reader Abstract Companies continually seek to improve their business model through feedback and customer satisfaction surveys. Social media provides addi- tional opportunities for this advanced exploration into the mind of the customer. By extracting customer feedback from social media platforms, companies may increase the sample size of their feedback and remove bias often found in questionnaires, resulting in better informed decision mak- ing.