City Site and Building Construction Guidelines Version 1.5 Dt. 10.07.10

96"

3.25” 5.625” 18.125” approx. 67.625” 3.25” Purpose 1.125" These guidelines have been created to enforce a consistent and coordinated design 5.625” for all citywide capital project signs and to 1 1 communicate the shared citywide goals of onesanfrancisco.org the City's ten-year Capital Plan. 1.125" Franklin Gothic Medium/Regular Font usage 2.625" The new Public Utilities Commission The fonts represented in this guideline are (SFPUC) Headquarters will be a world-class, energy vital to the cohesiveness of the ONESF campaign and should not be deviated and water-efficient structure that exemplifies the Left Aligned from. The font size, leading and kerning highest standards of sustainability and green building have all been pre-selected for optimum Gill Sans/ viewing from maximum viewing distances. Regular design.This LEED-Platinum designed building will serve as an example for cities and utilities appropriate copy within editing reason. 19.25" Only mandatory information for public throughout the world and through efficient building consumption is preferable. Prior to design and planning will also result in long-term beginning your signage project, install the 48" fonts used in this guide from your Capital financial savings for the city. Plan sign guideline package prior to COMPLETION IN 2012 Gill Sans/Regular creating a new sign.

Franklin Gothic 2.625" Font descriptions Medium/Regular

in the font descrip- 2.25" Left Aligned Franklin Gothic tion is the“font size”and the second is the This project is MAYOR Medium/Regular Gill Sans/ “leading”(example: 306pt/288pt). Font brought to you by: Honorable Regular 2.875" 2 SFPUC Headquarters BOARD OF SUPERVISORS Franklin Gothic description and the second description is 1.875" , President Medium/Regular Myriad Pro/ Sandra Lee Fewer the “style”(example: Gill Sans/Regular). Bold Emergency Contact/Webcor Hotline: 415.978.1115 Mark Farrell 2.875" Aaron Peskin Franklin Gothic For more information: www.sfwater.org/HQ Medium/Regular What logos can I use? Myriad Pro/ Malia Cohen Semibold 1.75" Only logos from client City departments, 2.25" A Project of the City’s Ten-Year Capital Plan Jeff Sheehy Myriad Pro/ There’s only one San Francisco—together we’re taking care of it. Malia Cohen Semibold ments who have contracting authority for 1.75" Ahsha Safai the delivery of the project shall be included on the sign. This does not include the logos 10.25" for private architects, engineers, general contractors or subcontractors. The client department logo shall be placed directly below the "This project is brought to you by:" All other logos shall be placed to the Imagery Layout Options: Additional Logos: left of the client department logo on the same axis, or stacked to the left and below the client department logo if there are

All signs should last at least 3 years using the minimum requirements below. This project is MAYOR more than three logos. For instance, a brought to you by: Honorable Gavin Newsom Mounting Material - Medium Density Overlay: BOARD OF SUPERVISORS MAYOR San Francisco Public Library (SFPL) district , President 2 This project is Michela Alioto-Pier MDO board is a wood panel. It is usually made of plywood, coated with outer layers of John Avalos brought to you by: Honorable Gavin Newsom David Campos library designed and managed by the Carmen Chu resin-impregnated kraft paper. Thickness are 1/2 and 3/4 inch. Recommend Crezon®Two Step®. Chris Daly Bevan Dufty BOARD OF SUPERVISORS Sean Elsbernd Department of Public Works (DPW) with Eric Mar David Chiu, President Coatings - UV coating: Sophie Maxwell Michela Alioto-Pier John Avalos David Campos Friends of the San Francisco Public Library Laminate : This project is MAYOR Carmen Chu brought to you by: Honorable Gavin Newsom Chris Daly (FSFPL) would have the SFPL logo below BOARD OF SUPERVISORS Bevan Dufty David Chiu, President Michela Alioto-Pier Sean Elsbernd John Avalos Eric Mar "This project is brought to you by:" with the Color - 4-color printing: David Campos Carmen Chu Sophie Maxwell Chris Daly All colors should be printed on a 4-color CMYK printer. Bevan Dufty Ross Mirkarimi DPW and FSFPL logos to the left. Sean Elsbernd Eric Mar Sophie Maxwell Ross Mirkarimi