1ST ANNUAL ATLANTA FEBRUARY 29- MARCH 1, 2020
COBB GALLERIA CENTER WWW.TRAVELSHOWS.COM
RESULTS - EVENT SUMMARY
/TravelandAdventureShow @TravAdventure @TravAdventure 2020 ATLANTA TRAVEL & ADVENTURE SHOW
Date: February 29-March 1, 2020 (Launch Year)
Venue: Cobb Galleria Center
Location: Two Galleria Parkway Atlanta, GA 30339
Hall: Hall C&D - 72,000 sq. ft. THANK YOU TO OUR SPONSORS
OFFICIAL TRAVEL MAJOR OFFICIAL AIRLINE CONTRIBUTING VACATION PHOTO BOOTH AGENCY PARTNER: SPONSOR: SPONSOR: SPONSOR: OWNERSHIP SPONSOR: SPONSOR:
PASSPORT GLOBAL BEATS STAGE SPONSOR: ESCAPE TO THE MEDIA SUPPORTERS: APPLICATION SOUTHEAST PROGRAM: PAVILLION
TRAVEL INDUSTRY PARTNERS:
PRODUCED BY: ATTENDANCE SUMMARY 2020 TOTAL ATTENDANCE: 11,837 TRAVEL TRADE: 1,181 TRAVEL AGENTS: 324 PRESS: 42
HOUSEHOLD INCOME (HHI) ATTENDEE GENDER
+75% Earn Over $100,000 (43.6% Earn +$150k)
$250k+ 20.2% 52% 48% $150k - $250k23.4%
$100k - $150k32.3%
$75k - $100k13.4%
$50k - $75k 6.1%
<$50k4.6%
ATTENDEE AGE 2020 TRAVEL EXPENDITURE 2020 +61% Spend Over $5,000 on Travel
30% 30%
25% 25%
20% 20%
15% 15%
10% 10%
5% 5%
18 -24 25-34 35-44 45-54 55-65 65+ < $2,000 $2k- $2.5k - $5k - $10k+ $2.5k $5k $10K FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM HEADLINE SPEAKERS & STAGES
In 2020, the inaugural Atlanta Travel & Adventure Show provided new, updated content and speakers Keynote Speakers Included: to engage attendees. The results? Almost all sessions on all stages on both Saturday and SAMANTHA BROWN Sunday were standing room only. Host, PBS Samantha Brown’s Places to The Travel Theater, where attendees go for Love inspiration and advice from travel celebrities, packing tens-of-thousands of attendees. Samantha PETER GREENBERG Brown, Josh Gates, Peter Greenberg, and Patricia Emmy Award - Winning Schultz all spoke to travelers on the main stage Investigative Reporter, throughout the weekend. CBS News Travel Editor
PATRICIA SCHULTZ At the Destination Theater, dozens of sessions spanning both show days provided educational Bestselling Author of 1,000 workshops based on specific destinations. From Places to See Before You Die and 1,000 Places to See Alaska and Hawaii to MSC Cruises and Italy, in the United States and attendees had the opportunity to learn about Canada Before You Die various destinations from around the world in 30 JOSH GATES minute sessions. Host, Executive Producer of Discovery On the Savvy Traveler Theater, attendees enjoyed Channel’s Expedition over 15 sessions over both days dedicated to Unknown providing actionable advice on how to travel safer, better, and more efficient. From packing tips and solo travel advice, to budget tips and how to be a travel influencer, Travel & Adventure Show consumers packed the theater each day.
For those attendees searching for cultural experiences, the Global Beats Stage provided just that. With over 20 cultural performances, attendees got to feel the beat and rhythm of faraway cultures from around the globe.
In addition to meeting with our vendors, attendees engaged in activities such as:
+ Travel Theater + Destination Theater + Savvy Traveler Theater + Global Beats Theater + Greater Miami CVB Photo Booth + Meet & Greet + Passport Acceptance Program
FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM PROMOTION SUMMARY
For the 2020 Travel Show Season, the Marketing Team was tasked with not only increasing attendance, but also increasing the quality of attendees who walked through the show doors. The result? The Atlanta show’s media mix produced over 36 million multi-media impressions.
Broadcast Television:
Two of the top stations in the market, ABC and FOX, were utilized to spread the word 10 days out from the event. With almost 200 commercials running during hyper-targeted day parts, overall television impressions came in at 15.3 million.
Radio:
Between WSRV and WSB-FM, 225 radio spots ran over the span of two and a half weeks. About 3 million radio impressions were served, boosting exposure across the FEB 29 top radio stations in the Atlanta area. MAR 1
COBB GALLERIA CENTRE
BUY TICKETS NOW Out of Home: Official Travel Agency Partner TRAVELSHOWS.COM Targeting high-affluent areas around the Atlanta area, multiple bulletins and posters were placed on major freeways and high traffic areas. This program resulted in just under 18 million impressions.
Digital Campaign:
In addition to digital campaigns with TV and radio partners, an outside digital marketing agency, AdTaxi, put together a campaign that spanned across social media and programmatic banner ads. The results? Over 1.8 million digital impressions to qualified prospects that met the Travel & Adventure Show’s demographic
Media Coverage:
In the weeks leading up to the event, various print and radio interviews were set up with exhibitors, speakers, and Travel Show Management. Throughout the week of the show, radio interviews and local news stories covered the Travel Show in Atlanta. Multiple in-studio opportunities were activated, as well as multiple on- site interviews with Show Management, Sponsors and Speakers. PR impressions for the Atlanta Show exceeded 1 million.
FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM PROMOTION SUMMARY - CONTINUED
FACEBOOK:
Within the 3 Weeks leading up to, and including, the Atlanta Event, the Travel & Adventure Show Facebook advertising campaign targeted Atlanta area travelers, promoting event speakers, sponsors and exhibitors. These ads reached 265,025 people while creating 470,675 impressions, drawing more attention to the event and driving ticket sales. Additionally, The Travel & Adventure Show Facebook Advertising campaign included a separate Atlanta Event Response Campaign that reached 22,000 people while creating 44,000 impressions and 391 event responses.
TWITTER:
By engaging celebrity speakers, local and national bloggers and industry professionals, @TravAdventure created over 48.4K organic impressions. The Atlanta hashtag, #AtlantaTravelShow was used in over 100 Tweets.
INSTAGRAM:
Within 3 Weeks leading up to, and including, the Atlanta Event, Travel & Adventure Show Instagram advertising campaign targeted Atlanta area travelers, promoting event speakers, sponsors and exhibitors. These ads reached 440,442 people while creating 1,029,134 impressions. #AtlantaTravelShow was used in over 100 posts leading up to, and including the Atlanta event.
TESTIMONIALS
Nita Decker - Owner Georgia Mountain Rentals “This past weekend we were fortunate to be part of the Travel and Adventure Show in Atlanta. It exceeded our expectations. For two days it was non-stop people asking us questions, and planning their next getaway. We were so happy with the show. We have already signed up for next year. All the way home we talked about all the contacts we made and are looking forward to seeing the bookings we receive from this past weekend.”
FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM FAM-TAS PROGRAM SUMMARY
The FAM-TAS Travel Agent Program was offered on day one of the 2020 Atlanta Travel & Adventure Show. This turn-key program provided a platform for select destinations and travel suppliers to connect with, educate and familiarize retail Travel Agents with how best to market and sell their products through a dynamic schedule of catered presentations and show floor passport program.
2020 FAM-TAS TRAVEL AGENT FAM-TAS PROGRAM SPONSORS: PROGRAM ATTENDANCE SATURDAY, FEBRUARY 29
Travel Agents: 71
2020 FAM-TAS PRESENTATION SPONSORS
• Visit Anchorage • Africa Travel Association • United States Virgin Islands • Aruba • Elite Island Resorts • Destination Weddings & Honeymoon Specialists Association (DWHSA) • Holland American Line
2020 PASSPORT PROGRAM SPONSORS
• Visit Anchorage • Holland American Line • United States Virgin Islands • Aruba • Elite Island Resorts • Florida Keys & Key West • Holo Holo Charters • The Islands of the Bahamas • Rovos Rail • St. Kitts • Travel Croatia
TESTIMONIALS
Renee Piercy, Monarch Custom Travel/Travel Quest Network “This was my first show and I truly loved it. Great Show with great vendors. So much great information & networking opportunities.” Karan Morrow, Where2Next?Travel, LLC. “I’m coming away with more than I thought I would. The vendors are outstanding, and I’ve discovered many in my niche that I didn’t know existed, and now I have the contacts and I am armed to sell many more experiences for my clients.” Duane Herndon, Cruise Planners “Great Show! I am a new TA and this show has given me an opportunity to learn & grow my business.”
FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM JOIN US NEXT YEAR IN THESE MARKETS CHICAGO FEBRUARY 13–14, 2021 LOS ANGELES MARCH 6–7, 2021
WASHINGTON D.C. MARCH 13–14, 2021 SF/ BAY AREA MARCH 27–28, 2021 DALLAS INTERESTED IN EXHIBITING/SPONSORING: APRIL 10–11, 2021 P: 203-878-2577 E: [email protected] PHILADELPHIA WWW.TRAVELSHOWS.COM APRIL 17–18, 2021
ATLANTA PRODUCED BY: APRIL 24–25, 2021 BOSTON OCTOBER 9–10, 2021 SAN DIEGO OCTOBER 16–17, 2021
NEW FOR TAMPA BAY 2021! OCTOBER 23–24, 2021 DENVER NOVEMBER 6–7, 2021
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