June 15, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #078

1) For the month of July 2011 we will be mailing out a full run of shelf tickets. This is normally done at this time each year so that old or worn tickets can be replaced and to ensure that each retail outlet has the most current shelf tickets. There will be a large number of closeout tickets. Some are old OTO’s and Holiday OTO’s with reduced retails. And some are old closeouts with additional price reductions.

2) The following brands have been delisted by the Board effective September 1, 2011. You can order these brands until the end of July. Once stock is depleted from the Distribution Center, you may use the special order process to obtain these items.

035047 Three Olives Watermelon Flavored , 750ml 035147 Three Olives Mango Flavored Vodka, 750ml 040806 Skyy Infusions Grape Vodka, 750ml 041271 Burnett’s Blueberry Vodka, 750ml 042723 Malibu Island Melon Flavored Rum, 750ml 043020 Whaler’s Vanille Flavored Rum, 750ml 043060 Bacardi Grand Melon Rum, 750ml 056835 Bacardi Raspberry Mojito Cocktail, 1.75L 060049 Club Extra Dry Gin Martini, 200ml 067193 X-Rated Fusion Liqueur, 375ml

3) The following new items are in the Distribution Center. All stores received one case of these items. If available, stores may receive the 50ml trial size. Managers are reminded to immediately display these items upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

004556 The Black Grouse Scotch 101 750ml 12 87236- $29.95 40042

The Black Grouse is a woodier spin on The Famous Grouse. It's made primarily of Highland Park and Macallan whiskys. And with The Black Grouse, things take a deeper, darker turn. The nose indicates quite clearly that you're getting into peat territory its smokiness lingering in the nostrils as it plays on the tongue as well.

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LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

041927 Burnett’s Fruit Punch 290 750ml 12 96749- $12.45 Vodka 20175

Fruit Punch flavored vodka made in the U.S. Quadruple distilled and triple charcoal filtered (for smoothness). Lasting aromas. Flavors of tart, fruits. Extended finish.

4) The following new items are in the Distribution Center. All stores received one case of these items. Managers are reminded to immediately display these items upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only. LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

902159 Garlic Lady Columbia 090 237ml 12 82712- $6.49 Gorge Cocktail Onions 00088

Our top of the line naturally sweet pearl onion is harvested at the height of flavorful perfection and quickly plunged into our secret brine. Serve right out of the jar, in salads, in your favorite drink, as an appetizer or in your favorite recipe. Use the juice in the brine as a mouthwatering addition to meal prepartion or drinks. Gluten Free.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

902160 Garlic Lady Traditional 090 237ml 12 82712- $6.49 Martini Olives 00084

Sicilian Olive stuffed with Pimento soaking in Vermouth.

5) The following new item is in the Distribution Center. Selected stores received one case of this item. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

005246 Highland Park Single Malt 12 100 750ml 6 87236- $49.95 Year Scotch 40009

Single Malt Scotch imported from the Orkney Islands of Scotland - one of two northernmost distilleries in the country. 'Buying Guide to Spirits' gives it 96 points and says, 'A rich, full- bodied malt...that displays peaty richness and sea salt notes through the finish.' Paul Pacult's 'Kindred Spirits' takes it a step further and claims, Highland Park 12 Year, 'one of my top ten malts without any hesitation...a genuinely great single-malt experience.' He gives it Highest Recommendation status and gives it ***** (his highest rating).

6) The following new item is in the Distribution Center. This item is a size extension and all stores received one case of this item. Managers are reminded to immediately display this item upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

058801 Captain Morgan Long 396 1.75L 6 82000- $21.95 Island Iced Tea 74350

Ready-to-serve Long Island Iced Tea from Captain Morgan. A refreshing mix made with Rum, Vodka, , Gin and Triple Sec. Just pour over ice.

lt

June 22, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #081

1) The following special order brand codes are now listed items. Please discontinue ordering the special order brand codes. Once a new listed item has been received in the Distribution Center and the forceout is complete, you will be notified in a merchandise bulletin that it is available to order.

Please transfer your inventory of the special order brand codes to the listed brand codes.

Special Order Listed July Brand Code Brand Code Description Size Retail

973239 028698 Monopolowa Vienna Dry Gin 750ml $16.95

974198 035864 Ebb+Flow Vodka 750ml $32.00

2) The following new item is in the Distribution Center. All stores received one case of this item. If available, stores may receive the 50ml trial size. Managers are reminded to immediately display these items upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

038002 Smirnoff Coconut Vodka 290 750ml 12 82000- $15.95 75562

Smirnoff coconut flavored vodka is clear, medium-to full-bodied, dry, full, bold texture. Smoky sensation on the palate is followed by a burst of rich coconut flavor. Impeccable structure is evidenced by the long, silky finish.

continued…

3) The following new items are in the Distribution Center. Selected stores received one case of these items. If available, stores may receive the 50ml trial size. Managers are reminded to immediately display these items upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

035759 Chopin Rye Vodka 260 750ml 6 52935- $34.95 00108

Chopin Rye is produced from the finest golden rye naturally grown in the fertile Podlasie countryside in eastern Poland. The family-owned company relies on a traditional copper still and a simple, centuries-old process, distilling its vodka four times to produce an authentic spirit of superior quality and taste. The result is rye vodka that is extraordinarily silky, with a rich, balanced finish and a lively hint of spice. Like its potato counterpart, it is excellent in cocktails and unsurpassed served neat.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

087150 Avion Silver Tequila 498 750ml 6 36040- $44.95 51934

The secret behind the exceptionally smooth taste profile of Tequila Avión begins with slow roasting the agave in traditional brick ovens followed by our unique small batch distillation process and culminates with a proprietary filtering method coined ‘ultra slow filtration’ during which the robust flavors become firmly set to the Tequila Avion Master Distiller’s specifications at an exact moment in time. We call this the "moment of elevation". Avion Silver Tequila is soft and smooth tequila with more vanilla and minerality than most blancos.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

089029 Avion Anejo Tequila 499 750ml 6 36040- $54.95 51930

Avion Anejo Tequila is aged 2 years, with hints of vanilla, caramel, coconut and maple, intense tones of roasted agave, delicate tinges of mint and rosemary, fruity aromas of peach and cherry. It is extraordinarily harmonious, rich and exquisite.

lt

June 29, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #083

1) The following closeout brand has been relisted effective July 1, 2011. You have received a white July shelf ticket with a retail of $6.90.

086391 Montezuma Triple Sec, 750ml

2) The following new item is in the Distribution Center. All stores received one case of this item. If available, stores may receive the trial size. Managers are reminded to immediately display this item upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

035780 Pinnacle Cake Flavored 265 750ml 12 89708- $15.95 Vodka 45845

Cake-flavored, handcrafted, small batch vodka imported from France. Cake, cupcakes, and other desserts have become increasingly popular in all food and beverage categories. Mix 2 oz Pinnacle Cake with 2 oz of milk and a splash of Coconut Jack Rum shake with ice and strain into a chilled martini glass for a 'Coconut Cake.'

3) The following new items are in the Distribution Center. This is a size extension and is not being automatically forced out. Please order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

035289 Pinnacle Vodka Traveler 260 750ml 12 89708- $10.95 46543

035777 Pinnacle Whipped Cream 265 750ml 12 89708- $15.95 Flavored Vodka Traveler 46071

continued…

4) The following new item is in the Distribution Center. This item is a size extension and selected stores received one case of this item. Managers are reminded to immediately display this item upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

089644 Patron Anejo 100% Agave 499 375ml 12 21733- $29.95 Tequila 00096

Pale straw colour with a water-like hue. The aromas are relatively subdued, revealing subtle notes of charry vanillan oak, liquorice, old tobacco and clay. The full bodied palate is exceptionally smooth offering flavours of sweet spice, baked citrus and a hint of peppermint. Very gently warming. The aftertaste fades a little too quickly, becoming dry with very subtle flavours of liquorice, spice and cedary oak. Smooth, soft and light. 40% Alc./Vol. Sold in a one-of-a-kind hand-blown bottle which is numbered and signed by a craftsman.

lt

July 6, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #085

1) The following new item is in the Distribution Center. Selected stores received one case of this item. If available, stores may receive the trial size. Managers are reminded to immediately display this item upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

035864 Ebb + Flow Vodka 285 750ml 6 62425- $32.00 01978

Ebb + Flow Vodka is a single malt vodka made from 100% Washington Palouse Malted Barley that has notes of vanilla and just a hint of natural sweetness

lt

July 13, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #087

1) The following closeout brand has been relisted effective August 1, 2011. You will receive a new shelf ticket for August. The August retail will remain at $14.95. The retail will go back up September 1 to $19.95.

041066 Koenig Huckleberry Flavored Vodka, 750ml

2) The following brand has been discontinued effective August 1, 2011. You will receive a discontinued shelf ticket for August. Reason:

066033 Navan Vanilla Cognac Liqueur, 750ml Discontinued by Supplier

3) The following OTO item will have a price reduction effective August 1, 2011. You will receive a new shelf ticket for August.

027558 Golden Samish Bay Whiskey, 750ml

4) The following new items are in the Distribution Center. All stores received one case of these items. If available, stores may receive the trial size. Managers are reminded to immediately display these items upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

035650 Eristoff Vodka 260 750ml 12 80480- $15.95 29602

Vodka imported from the North West Region of the European country of Georgia, otherwise known as the 'land of the wolf.' First created in 1806 for Prince Eristoff. Made from 100% pure grain, triple distilled and filtered through hardwood charcoal for smoothness. Clean tasting with a slight hint of licorice and green apple and a smooth creamy aftertaste. Use in your favorite vodka cocktail.

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LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

035652 Eristoff Black Vodka 265 750ml 12 80480- $15.95 29608

Eristoff Black is named after its rich, dark color and tastes of wild berries. The main aroma in this blend is black current and assorted other berries. Mix with Coke for a 'Black Wolf' or with coffee liqueur and Coke for a bit of 'Black Magic.' (Note: due to its viscosity, Eristoff Black will float above mixers like tonic or lemonade, creating a two-colored, layered cocktail.)

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

035655 Eristoff Red Vodka 265 750ml 12 80480- $15.95 29605

Eristoff Red is named after its bright red color and tastes of sweet sloe berries (also found in sloe gin) and raspberry. Mix with Coke for a 'Red Wolf' or with hazelnut liqueur for a 'PB&J.'

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

040841 Pucker Cherry Flavored 290 750ml 12 80686- $18.95 Vodka 11905

Domestic cherry-flavored vodka from the makers of DeKuyper Pucker cordials and . Bold, four-times distilled vodka with all natural flavors. Tangy, deep cherry bite with a touch of berries.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

040845 Pucker Citrus Flavored 290 750ml 12 80686- $18.95 Vodka 11913

Aromas and flavors of just-squeezed, juicy orange with a tangerine burst.

continued…

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

040849 Pucker Grape Flavored 290 750ml 12 80686- $18.95 Vodka 11909

Bold, four-times distilled vodka with all natural flavors. Flavors of fresh sweet concord grapes.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

040853 Pucker Sour Apple 290 750ml 12 80686- $18.95 Flavored Vodka 11901

Bold, four-times distilled vodka with all natural flavors. Flavors of crisp and tart Granny Smith apples.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

041991 Firefly Skinny Tea Vodka 290 750ml 12 97291- $22.95 00013

Co-founder Scott Newitt wanted to satisfy our fan’s requests and Skinny Tea delivers. Newitt tells us, “Firefly Skinny Tea is our original sweet tea flavored vodka, minus the sugar. It is still infused with South Carolina tea but the difference is in the sweetener. Our Skinny Tea is made with Truvia™, created from Stevia, an herb that is naturally sweet and sugar free.” He adds, “The Skinny Tea will appeal to consumers, especially women, who still want the great taste of the original Firefly Sweet Tea, but with fewer calories and no carbs. It’s refreshing and delicious yet still packs a little punch. We recommend enjoying it with water, sugar-free juices or mixers for a lighter cocktail experience.”

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LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

059046 Cuervo Light Lime 999 1.75 L 6 82000- $5.95 Margarita Mix 75514

Ready to serve, premixed cocktail that combines Jose Gold Tequila with triple sec and natural lime flavors for a classic margarita - only this one has just 100 calories per serving ( I won't tell you how many calories a regular Margarita has - let's just say there are more than twice as many in the regular drink). Serve over ice in a salt-rimmed glass, or add ice and blend for a refreshing frozen drink.

5) The following new item is in the Distribution Center. This item is a size extension and all stores received one case of this item. Managers are reminded to immediately display this item upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

035737 Pinnacle Whipped Cream 265 375 ml 12 89708- $8.95 Flavored Vodka 46078

Whipped cream-flavored vodka imported from France. Handcrafted in small batches and quadruple distilled with spring water from the Champagne region of France. The time-honored recipe has been handed down from generation to generation. Pinnacle Whipped Cream is a light, sweet combination of vanilla and cream. Mix 2 oz. Pinnacle Whipped Flavored Vodka with 4 oz. of ginger ale for a 'Whipped Cream Soda.'

lt

July 20, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #090

1) The following brands have been delisted by the Board effective October 1, 2011. You can order these brands until inventory is gone or the end of August. Once stock is depleted from the Distribution Center, you may use the special order process to obtain these items.

066800 Soho Lychee Liqueur, 750ml 087635 El Zacatecano Blanco Mezcal, 750ml 089456 El Zacatecano Reposado Mezcal, 750ml 416715 Los Vascos Cabernet Sauvignon - Chile, 750ml 423710 Santa Rita Carmenere 120 - Chile, 750ml 457713 Corbett Canyon CA Merlot, 1.5L 513505 Sutter Home Merlot CA, 1.5L 537025 Dancing Bull Zinfandel CA, 750ml 633784 Fetzer Valley Oaks Chardonnay CA, 750ml 894417 Stirrings Pomegranate Mixer, 750ml

2) A limited number of cases of the following items have been approved and ordered. When they arrive at the Distribution Center, you may receive the special packaging while supplies last when you order full cases. Please use this special packaging for sales to retail customers and fill Class H orders with regular stock whenever possible.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

004716 Chivas Regal 12 Year Scotch 101 750ml 12 80432- $32.95 with Gift Tin On-Pack (12 on 12) 40039

047786 Courvoisier VS Cognac with 351 750ml 12 80686- $29.95 50ml Courvoisier Rosé Cognac 96104 On-Pack (12 on 12)

048106 Hennessy VS Cognac with 351 750ml 12 88110- $32.95 Artistry by KAWS Label 01505 (12 on 12)

lt

July 27, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #093

1) A limited number of cases of the following items have been approved and ordered. When they arrive at the Distribution Center, you may receive the special packaging while supplies last when you order full cases. Please use this special packaging for sales to retail customers and fill Class H orders with regular stock whenever possible.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

034030 Absolut Citron Sweden Vodka 265 750ml 12 35229- $21.95 with Glimmer Label On-Pack 00130 (12 on 12)

2) The following new items are in the Distribution Center. All stores received one case of these items. If available, stores may receive the trial size. Managers are reminded to immediately display these items upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

074763 Tequila Rose Hot Rose 449 750ml 12 85592- $19.95 Liqueur 14355

Tastes similar to Red Hots with a creamy fruit feel initially on the palate followed by a nice smooth and spicy finish consumers are looking for (spicy cinnamon cream liqueur).

Oatmeal Cookie recipe 1 oz Hot Rose 1 oz Butterscotch Schnapps Serve as a chilled shot.

continued…

BRAND LIQUOR CODE TYPE UNITS/ UPC RETAIL DESCRIPTION CODE # SIZE CASE # PRICE

065229 Hpnotiq Harmonie Liqueur 449 750ml 6 96749- $29.95 00314

Harmonie is a liqueur which infuses premium French Vodka, natural fruits, flowers, and Cognac. Its vibrant, violet color and refreshing blend of infused berries, violets, lavender and premium spirits make any occasion more fabulous. Can be served straight, on the rocks or mixed.

3) The following new item is in the Distribution Center. Selected stores received one case of this item. If available, stores may receive the trial size. Managers are reminded to immediately display this item upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

064827 Domaine De Canton Ginger 449 750ml 6 36040- $34.95 Liqueur 01848

Domaine de Canton is a French ginger liqueur comprised of eau-de-vie and VSOP and XO Grande Champagne Cognacs, which themselves are produced using fresh Tahitian vanilla beans, Provencal honey and Tunisian ginseng – creating a fresh and all natural liqueur. The ginger comes from fresh, rare baby Vietnamese ginger and adds a wonderful flavor profile to this unique distilled spirit. Together, these carefully blended ingredients create an intense and complex taste.

lt

August 4, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #097

1) The following restricted item has been changed to a regular listing. Please order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

035690 Three Olives Bubble Fruit 265 750ml 6 11538- $19.95 Flavored Vodka 01540

2) The following closeout brand has been relisted as an “S” code effective August 1, 2011. You received a new shelf ticket for August.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

040800 Skyy Infusions Cherry 290 750ml 12 21059- $16.95 Vodka 65750

3) The following special order brand codes are now listed items. Please discontinue ordering the special order brand codes. Once a new listed item has been received in the Distribution Center and the forceout is complete, you will be notified in a merchandise bulletin that it is available to order.

Please transfer your inventory of the special order brand codes to the listed brand codes.

Special Order Listed August Brand Code Brand Code Description Size Retail

963413 041748 Smirnoff Citrus Vodka 1.75L $29.95

966549 021376 Sam Houston American Straight Whiskey 750ml $28.95

969507 042983 Zaya 12 Year Rum 750ml $34.95

973959 034092 Belvedere Pink Grapefruit Vodka 750ml $29.95

974684 068171 Coole Swan Dairy Cream Liqueur 750ml $34.95

continued…

4) The following new items are in the Distribution Center. All stores received one case of these items. If available, stores may receive the trial size. Managers are reminded to immediately display these items upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

012856 Rich & Rare Reserve 111 750ml 6 88004- $15.95 Canadian 00858

Distilled in Canada in small batches and aged in handpicked oak barrels. Robust yet smooth flavor. Custom bottle with rye grain embossing.

Stores please use the following link to access a printable sell sheet for this product. Rich and Rare Canadian Reserve

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

028698 Monopolowa Vienna Dry 200 750ml 12 86208- $16.95 Gin 36114

J.A. Baczewski’s secret recipe uses only the heart of the potato distillate to produce this unique gin. The finest, exclusively-sourced botanicals are then distilled to their essence and combined with the potato alcohol. The result is a triple-distilled, botanical infused, premium strength, full- bodied gin.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

035785 Cupcake Original Vodka 285 750ml 12 81308- $19.95 00177

Natural ingredients are used and special attention is paid to each step of the process. Using natural flavors and the finest American grains it’s distilled six times and is driven home through charcoal filteration. Cupcake are cut with filtered water from the Sierra Nevada Mountains and the result is smooth and rewarding. The grain character shows immediately in the nose and on the palate: crisp cleanliness as well as a soft, grainy counterpoint to the texture. The nose is very clean; the palate is middleweight, while the finish is lingering with gentle mineral flavors.

continued…

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

042034 Cupcake Lemon Chiffon 290 750ml 12 81308- $19.95 Vodka 00178

The lemon notes in the nose are very bright and compelling, like fresh lemon pie filling topped with lemon zest; the mouth retains the clean, gentle, mineral flavors of Cupcake Original Vodka.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

042035 Cupcake Vanilla Frosting 290 750ml 12 81308- $19.95 Vodka 00180

Fun and frothy vanillin aromas and flavors that perfectly capture the enticing character of white frosting. Despite the sweet and engaging nose, the true quality of Cupcake Vodka comes through: velvety, soft, mineral and gentle citrus notes.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

042036 Cupcake Devil’s Food 290 750ml 12 81308- $19.95 Chocolate Vodka 00179

A blend of dark and bittersweet chocolate. The nose is intense, even powerful, while the mouth balances the richness and weight of chocolate against the subtle tree fruit and citrus characters of the Original Cupcake Vodka for a clean and smooth finish.

Stores please use the following link to access a printable sell sheet for the Cupcake Vodkas. Cupcake Vodkas

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LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

082456 Blackmaker Root Beer 490 750ml 12 89708- $19.95 Liqueur 61950

Blackmaker is 70 proof. Blackmaker is a high proof schnapps, super smooth and extremely mixable.

Dr. Blackmaker: 1 Part Blackmaker Root Beer Liqueur 1 Part Jagermeister Herbal Liqueur Serve over ice and garnish with a cherry

Stores please use the following link to access a printable sell sheet for this product. Blackmaker Root Beer Liqueur

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

895505 Vibe Cocktail Natural 999 946 ml 12 82712- $7.30 Agave Spicy Margarita Mix 00108

Vibe All Natural Spicy Margarita Mix is a special combination of lime juice, lemon juice and organic hot peppers raised in the mountains of Peru combined with Organic Agave Nectar.

Stores please use the following link to access a printable sell sheet for this product. Vibe Spicy Margarita Mix

lt

August 10, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #099

1) The following brands have been closed out effective September 1, 2011. You will receive Closeout shelf tickets for September. Reason:

035047 Three Olives Watermelon Flavored Vodka, 750ml Poor Sales 035147 Three Olives Mango Vodka, 750ml Poor Sales 040806 Skyy Infusions Grape Vodka, 750ml Poor Sales 040808 Skyy Infusions Grape Vodka, 50ml One Time Only 041271 Burnett’s Blueberry Vodka, 750ml Poor Sales 042722 Malibu Island Melon Flavored Rum, 50ml One Time Only 042723 Malibu Island Melon Flavored Rum, 750ml Poor Sales 043020 Whaler’s Vanille Flavored Rum, 750ml Poor Sales 043060 Bacardi Grand Melon Rum, 750ml Poor Sales 056835 Bacardi Raspberry Mojito Cocktail, 1.75L Poor Sales 060049 Club Extra Dry Gin Martini, 200ml Poor Sales 067193 X-Rated Fusion Liqueur, 375ml Poor Sales

2) The following Closeout items will have an additional price reduction effective September 1, 2011. You will receive new shelf tickets for September.

015536 Bushmills 10 Year Single Malt Irish, 750ml 034930 Three Olives Cherry Flavored Vodka, 1.75L 035176 Vikingfjord Sitrus Vodka, 750ml 035216 Stolichnaya Blakberi Vodka, 750ml 035388 Finlandia Tangerine Fusion Vodka, 750ml 040826 Skyy Infusions Ginger Vodka, 750ml 041279 Burnett’s Grape Vodka, 750ml 042020 Appleton Estate Reserve Rum, 750ml 054134 Dekuyper Apricot , 375ml 056024 Dekuyper Peach Brandy, 375ml 060055 Club Mudslide Cocktail, 200ml 063513 Sauza Margarita Cocktail Cube, 1.75L 063520 Sauza Original Margarita Cocktail, 1.75L 065015 Galliano L’Autentico Liqueur, 750ml 069636 Dr. McGillicuddy’s Cherry Schnapps, 750ml 085894 Arrow Triple Sec, 375ml 089634 Pancho Villa Gold Tequila, 375ml 902080 Garlic Lady Crispy Green Beans, 237ml 902082 Garlic Lady Sicilian Garlic Olives, 237ml 902083 Garlic Lady Sicilian Garlic Cloves, 237ml 902084 Garlic Lady Pickled Original Garlic, 237ml

continued…

3) The item below was on last week’s merchandise bulletin. A sell sheet is now available. Stores please use the following link to access a printable sell sheet for this product. Monopolowa Gin

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

028698 Monopolowa Vienna Dry 200 750ml 12 86208- $16.95 Gin 36114

J.A. Baczewski’s secret recipe uses only the heart of the potato distillate to produce this unique gin. The finest, exclusively-sourced botanicals are then distilled to their essence and combined with the potato alcohol. The result is a triple-distilled, botanical infused, premium strength, full- bodied gin.

4) A limited number of cases of the following items have been approved and ordered. When they arrive at the Distribution Center, you may receive the special packaging while supplies last when you order full cases. Please use this special packaging for sales to retail customers and fill Class H orders with regular stock whenever possible.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

064866 Fireball Cinnamon Whiskey with 401 750ml 12 88004- $19.45 Shot Glass On-Pack 14668 (12 on 12)

5) The following new items are in the Distribution Center. All stores received one case of these items. If available, stores may receive the trial size. Managers are reminded to immediately display these items upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

047798 Courvoisier Rose Cognac 351 750ml 12 80686- $29.95 97401

“Rose is a fruity blend of Cognac and French red fortified wine with red fruit aromas such as blackberry, blackcurrant and a touch of cherry, very well associated with vanilla, honey and vine-peach flavors. It is round, smooth, fruity in mouth with a nice after taste” Patrice Pinet , Courvoisier Master Blender

Stores please use the following link to access a printable sell sheet for this product. Courvoisier Rose Cognac

continued…

BRAND LIQUOR CODE TYPE UNITS/ UPC RETAIL DESCRIPTION CODE # SIZE CASE # PRICE

089376 El Charro Anejo Tequila 499 750ml 12 59380- $19.95 11756

100% Blue Agave cultivated in the highlands of Jalisco, El Charro Añejo is created and aged in small batches using traditional methods. The Anejo is rested for 2 years in French oak barrels, resulting in a sweet, smooth taste.

Stores please use the following link to access a printable sell sheet for this product. El Charro Tequila

lt

August 17, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #101

1) BRAND REPLACEMENT: The following “old brand code” will be replaced by the “new brand code”. Continue to order the “old brand code” until it is no longer available at the distribution center, at which time the “new brand code” should automatically replace it. At that time, please complete an inventory adjustment and transfer inventory from the old brand code to the new brand code. If there are any issues with this process, you will be alerted in a future Merchandise Bulletin.

OLD BRAND CODE NEW BRAND CODE

014196 – Pendleton Canadian, 750ml 014192 – Pendleton Canadian, 750ml (6 units per case) (12 units per case)

035690 – Three Olives Bubble Fruit Flavored 035469 – Three Olives Bubble Fruit Flavored Vodka, 750ml (6 units per case) Vodka, 750ml (12 units per case)

2) The following special order brand codes are now listed items. Please discontinue ordering the special order brand codes. Once a new listed item has been received in the Distribution Center, you will be notified in a merchandise bulletin that it is available to order.

Please transfer your inventory of the special order brand codes to the listed brand codes.

Special Order Listed August Brand Code Brand Code Description Size Retail

973398 098490 Carpano Antica Formula Vermouth 1.0L $26.15

972992 064416 Benedictine Dom Brandy Liqueur 750ml $40.95/ $29.95

3) Benedictine Dom Brandy Liqueur is a closeout OTO and the August and September retail is $29.95. It is now listed as an S-Code and the regular retail will be $39.95 effective October 1, 2011.

4) The following items will be on TPR in September. You will not receive TPR shelf tickets for September. Please make September TPR shelf tickets for these items.

092670, O’Mara’s Caramel Irish Cream –Wine Base, 750ml Regular Retail - $9.99 TPR Retail - $7.99 Savings - $2.00

092674, O’Mara’s Irish Country Cream –Wine Base, 750ml Regular Retail - $9.99 TPR Retail - $7.99 Savings - $2.00continued…

continued…

5) A limited number of cases of the following items have been approved and ordered. When they arrive at the Distribution Center, you may receive the special packaging while supplies last when you order full cases. Please use this special packaging for sales to retail customers and fill Class H orders with regular stock whenever possible.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

034456 Ketel One Vodka with 50ml Ketel 260 750ml 12 85156- $26.95 One Oranje On-Pack (12 on 12) 51541

042732 Novo Fogo Cachaca Organic 300 750ml 6 52384- $29.95 Silver Rum with 50ml Cachaca 00200 Gold On-Pack (6 on 6)

052318 Christian Brothers Brandy with 375 1.75L 6 86036- $32.45 50ml Christian Brothers Honey 81547 On-Pack (6 on 6)

6) The following new S-Codes are in the Distribution Center. An S-Code is defined as Warehouse Stock- normally only stocked in the Distribution Center for customer orders. Please order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

038170 360 Vodka 285 1.75L 6 85592- $41.95 13371

360 is made from locally grown grains to reduce carbon emissions. The glass bottle is made from 85% recycled glass; the label from recycled paper and water-based inks; and, the shipping boxes from recycled cardboard. Made with 4 times-distilled, 5-times filtered vodka.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

064416 Benedictine D.O.M. 405 750ml 12 80480- $29.95 Brandy Liqueur 55540

In the 1930's, a barman from the famous Club Twenty One in New York dreamt up a blend of Benedictine and Brandy. This new drink was instantly successful, and was called B&B. Drier than Benedictine, B&B, which is very popular with the Americans, is the result of the careful blend between the strength of an old cognac and the 27 plants and spices which go up to make Benedictine liqueur.

lt

August 24, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #104

1) The following new S-Code is in the Distribution Center. An S-Code is defined as Warehouse Stock- normally only stocked in the Distribution Center for customer orders. Please order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

098490 Carpano Antica Formula 597 1.0L 6 84105- $26.15 Vermouth (Italy) 34100

Antica Formula is red vermouth made from an original recipe by Antonio Benedetto Carpano, the man credited with creating modern vermouth in Turin in 1786. Carpano originally developed vermouth by mixing herbs with a base wine and then sweetening it by adding spirit. His new drink proved so popular that soon his shop had to stay open 24 hours a day to satisfy demand. Carpano had been inspired by a German aromatised wine and was a fan of German poetry. As a result, he named his new product after the German word for wormwood, wermut, which was frequently used to flavour wine at the time. This aperitif is refined and complex with notes of vanilla, baking spice, dried apricot, raisin, date, and candied orange. The palate is luscious and the finish long, abounding with nuanced and slightly bitter flavor. Antica Formula is richer and more complex than most red vermouths and will make an excellent Negroni, Manhattan, or Bronx.

Negroni Cocktail Recipe Ingredients Directions Drink 1 ounce Bitters Put all ingredients into a shaker with ice 1 ounce Gin Shake well 1 ounce Sweet Vermouth Garnish with an Orange Slice

Manhattan Cocktail Recipe Ingredients Directions Drink 2 ounces Rye Whiskey Shake the rye, vermouth and bitters with ice 1 ounce Sweet Vermouth Strain into a well chilled glass 2-3 dashes Bitters Garnish with a twist or maraschino cherry Bronx Cocktail Recipe Ingredients Directions Drink 2 ounces Gin Put all the ingredients into a shaker with ice ½ ounce Dry Vermouth Shake well ½ ounce Sweet Vermouth Strain into a chilled cocktail glass 1 ounce fresh Orange Juice Garnish with an Orange Slice

Stores please use the following link to access a printable sell sheet for this product. Carpano Antica Formula Vermouth lt

August 4, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #097

1) The following restricted item has been changed to a regular listing. Please order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

035690 Three Olives Bubble Fruit 265 750ml 6 11538- $19.95 Flavored Vodka 01540

2) The following closeout brand has been relisted as an “S” code effective August 1, 2011. You received a new shelf ticket for August.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

040800 Skyy Infusions Cherry 290 750ml 12 21059- $16.95 Vodka 65750

3) The following special order brand codes are now listed items. Please discontinue ordering the special order brand codes. Once a new listed item has been received in the Distribution Center and the forceout is complete, you will be notified in a merchandise bulletin that it is available to order.

Please transfer your inventory of the special order brand codes to the listed brand codes.

Special Order Listed August Brand Code Brand Code Description Size Retail

963413 041748 Smirnoff Citrus Vodka 1.75L $29.95

966549 021376 Sam Houston American Straight Whiskey 750ml $28.95

969507 042983 Zaya 12 Year Rum 750ml $34.95

973959 034092 Belvedere Pink Grapefruit Vodka 750ml $29.95

974684 068171 Coole Swan Dairy Cream Liqueur 750ml $34.95

continued…

4) The following new items are in the Distribution Center. All stores received one case of these items. If available, stores may receive the trial size. Managers are reminded to immediately display these items upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

012856 Rich & Rare Reserve 111 750ml 6 88004- $15.95 Canadian 00858

Distilled in Canada in small batches and aged in handpicked oak barrels. Robust yet smooth flavor. Custom bottle with rye grain embossing.

Stores please use the following link to access a printable sell sheet for this product. Rich and Rare Canadian Reserve

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

028698 Monopolowa Vienna Dry 200 750ml 12 86208- $16.95 Gin 36114

J.A. Baczewski’s secret recipe uses only the heart of the potato distillate to produce this unique gin. The finest, exclusively-sourced botanicals are then distilled to their essence and combined with the potato alcohol. The result is a triple-distilled, botanical infused, premium strength, full- bodied gin.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

035785 Cupcake Original Vodka 285 750ml 12 81308- $19.95 00177

Natural ingredients are used and special attention is paid to each step of the process. Using natural flavors and the finest American grains it’s distilled six times and is driven home through charcoal filteration. Cupcake vodkas are cut with filtered water from the Sierra Nevada Mountains and the result is smooth and rewarding. The grain character shows immediately in the nose and on the palate: crisp cleanliness as well as a soft, grainy counterpoint to the texture. The nose is very clean; the palate is middleweight, while the finish is lingering with gentle mineral flavors.

continued…

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

042034 Cupcake Lemon Chiffon 290 750ml 12 81308- $19.95 Vodka 00178

The lemon notes in the nose are very bright and compelling, like fresh lemon pie filling topped with lemon zest; the mouth retains the clean, gentle, mineral flavors of Cupcake Original Vodka.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

042035 Cupcake Vanilla Frosting 290 750ml 12 81308- $19.95 Vodka 00180

Fun and frothy vanillin aromas and flavors that perfectly capture the enticing character of white frosting. Despite the sweet and engaging nose, the true quality of Cupcake Vodka comes through: velvety, soft, mineral and gentle citrus notes.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

042036 Cupcake Devil’s Food 290 750ml 12 81308- $19.95 Chocolate Vodka 00179

A blend of dark and bittersweet chocolate. The nose is intense, even powerful, while the mouth balances the richness and weight of chocolate against the subtle tree fruit and citrus characters of the Original Cupcake Vodka for a clean and smooth finish.

Stores please use the following link to access a printable sell sheet for the Cupcake Vodkas. Cupcake Vodkas

continued…

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

082456 Blackmaker Root Beer 490 750ml 12 89708- $19.95 Liqueur 61950

Blackmaker is 70 proof. Blackmaker is a high proof schnapps, super smooth and extremely mixable.

Dr. Blackmaker: 1 Part Blackmaker Root Beer Liqueur 1 Part Jagermeister Herbal Liqueur Serve over ice and garnish with a cherry

Stores please use the following link to access a printable sell sheet for this product. Blackmaker Root Beer Liqueur

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

895505 Vibe Cocktail Natural 999 946 ml 12 82712- $7.30 Agave Spicy Margarita Mix 00108

Vibe All Natural Spicy Margarita Mix is a special combination of lime juice, lemon juice and organic hot peppers raised in the mountains of Peru combined with Organic Agave Nectar.

Stores please use the following link to access a printable sell sheet for this product. Vibe Spicy Margarita Mix

lt

August 10, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #099

1) The following brands have been closed out effective September 1, 2011. You will receive Closeout shelf tickets for September. Reason:

035047 Three Olives Watermelon Flavored Vodka, 750ml Poor Sales 035147 Three Olives Mango Vodka, 750ml Poor Sales 040806 Skyy Infusions Grape Vodka, 750ml Poor Sales 040808 Skyy Infusions Grape Vodka, 50ml One Time Only 041271 Burnett’s Blueberry Vodka, 750ml Poor Sales 042722 Malibu Island Melon Flavored Rum, 50ml One Time Only 042723 Malibu Island Melon Flavored Rum, 750ml Poor Sales 043020 Whaler’s Vanille Flavored Rum, 750ml Poor Sales 043060 Bacardi Grand Melon Rum, 750ml Poor Sales 056835 Bacardi Raspberry Mojito Cocktail, 1.75L Poor Sales 060049 Club Extra Dry Gin Martini, 200ml Poor Sales 067193 X-Rated Fusion Liqueur, 375ml Poor Sales

2) The following Closeout items will have an additional price reduction effective September 1, 2011. You will receive new shelf tickets for September.

015536 Bushmills 10 Year Single Malt Irish, 750ml 034930 Three Olives Cherry Flavored Vodka, 1.75L 035176 Vikingfjord Sitrus Vodka, 750ml 035216 Stolichnaya Blakberi Vodka, 750ml 035388 Finlandia Tangerine Fusion Vodka, 750ml 040826 Skyy Infusions Ginger Vodka, 750ml 041279 Burnett’s Grape Vodka, 750ml 042020 Appleton Estate Reserve Rum, 750ml 054134 Dekuyper Apricot Brandy, 375ml 056024 Dekuyper Peach Brandy, 375ml 060055 Club Mudslide Cocktail, 200ml 063513 Sauza Margarita Cocktail Cube, 1.75L 063520 Sauza Original Margarita Cocktail, 1.75L 065015 Galliano L’Autentico Liqueur, 750ml 069636 Dr. McGillicuddy’s Cherry Schnapps, 750ml 085894 Arrow Triple Sec, 375ml 089634 Pancho Villa Gold Tequila, 375ml 902080 Garlic Lady Crispy Green Beans, 237ml 902082 Garlic Lady Sicilian Garlic Olives, 237ml 902083 Garlic Lady Sicilian Garlic Cloves, 237ml 902084 Garlic Lady Pickled Original Garlic, 237ml

continued…

3) The item below was on last week’s merchandise bulletin. A sell sheet is now available. Stores please use the following link to access a printable sell sheet for this product. Monopolowa Gin

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

028698 Monopolowa Vienna Dry 200 750ml 12 86208- $16.95 Gin 36114

J.A. Baczewski’s secret recipe uses only the heart of the potato distillate to produce this unique gin. The finest, exclusively-sourced botanicals are then distilled to their essence and combined with the potato alcohol. The result is a triple-distilled, botanical infused, premium strength, full- bodied gin.

4) A limited number of cases of the following items have been approved and ordered. When they arrive at the Distribution Center, you may receive the special packaging while supplies last when you order full cases. Please use this special packaging for sales to retail customers and fill Class H orders with regular stock whenever possible.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

064866 Fireball Cinnamon Whiskey with 401 750ml 12 88004- $19.45 Shot Glass On-Pack 14668 (12 on 12)

5) The following new items are in the Distribution Center. All stores received one case of these items. If available, stores may receive the trial size. Managers are reminded to immediately display these items upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

047798 Courvoisier Rose Cognac 351 750ml 12 80686- $29.95 97401

“Rose is a fruity blend of Cognac and French red fortified wine with red fruit aromas such as blackberry, blackcurrant and a touch of cherry, very well associated with vanilla, honey and vine-peach flavors. It is round, smooth, fruity in mouth with a nice after taste” Patrice Pinet , Courvoisier Master Blender

Stores please use the following link to access a printable sell sheet for this product. Courvoisier Rose Cognac

continued…

BRAND LIQUOR CODE TYPE UNITS/ UPC RETAIL DESCRIPTION CODE # SIZE CASE # PRICE

089376 El Charro Anejo Tequila 499 750ml 12 59380- $19.95 11756

100% Blue Agave cultivated in the highlands of Jalisco, El Charro Añejo is created and aged in small batches using traditional methods. The Anejo is rested for 2 years in French oak barrels, resulting in a sweet, smooth taste.

Stores please use the following link to access a printable sell sheet for this product. El Charro Tequila

lt

August 17, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #101

1) BRAND REPLACEMENT: The following “old brand code” will be replaced by the “new brand code”. Continue to order the “old brand code” until it is no longer available at the distribution center, at which time the “new brand code” should automatically replace it. At that time, please complete an inventory adjustment and transfer inventory from the old brand code to the new brand code. If there are any issues with this process, you will be alerted in a future Merchandise Bulletin.

OLD BRAND CODE NEW BRAND CODE

014196 – Pendleton Canadian, 750ml 014192 – Pendleton Canadian, 750ml (6 units per case) (12 units per case)

035690 – Three Olives Bubble Fruit Flavored 035469 – Three Olives Bubble Fruit Flavored Vodka, 750ml (6 units per case) Vodka, 750ml (12 units per case)

2) The following special order brand codes are now listed items. Please discontinue ordering the special order brand codes. Once a new listed item has been received in the Distribution Center, you will be notified in a merchandise bulletin that it is available to order.

Please transfer your inventory of the special order brand codes to the listed brand codes.

Special Order Listed August Brand Code Brand Code Description Size Retail

973398 098490 Carpano Antica Formula Vermouth 1.0L $26.15

972992 064416 Benedictine Dom Brandy Liqueur 750ml $40.95/ $29.95

3) Benedictine Dom Brandy Liqueur is a closeout OTO and the August and September retail is $29.95. It is now listed as an S-Code and the regular retail will be $39.95 effective October 1, 2011.

4) The following items will be on TPR in September. You will not receive TPR shelf tickets for September. Please make September TPR shelf tickets for these items.

092670, O’Mara’s Caramel Irish Cream –Wine Base, 750ml Regular Retail - $9.99 TPR Retail - $7.99 Savings - $2.00

092674, O’Mara’s Irish Country Cream –Wine Base, 750ml Regular Retail - $9.99 TPR Retail - $7.99 Savings - $2.00continued…

continued…

5) A limited number of cases of the following items have been approved and ordered. When they arrive at the Distribution Center, you may receive the special packaging while supplies last when you order full cases. Please use this special packaging for sales to retail customers and fill Class H orders with regular stock whenever possible.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

034456 Ketel One Vodka with 50ml Ketel 260 750ml 12 85156- $26.95 One Oranje On-Pack (12 on 12) 51541

042732 Novo Fogo Cachaca Organic 300 750ml 6 52384- $29.95 Silver Rum with 50ml Cachaca 00200 Gold On-Pack (6 on 6)

052318 Christian Brothers Brandy with 375 1.75L 6 86036- $32.45 50ml Christian Brothers Honey 81547 On-Pack (6 on 6)

6) The following new S-Codes are in the Distribution Center. An S-Code is defined as Warehouse Stock- normally only stocked in the Distribution Center for customer orders. Please order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

038170 360 Vodka 285 1.75L 6 85592- $41.95 13371

360 is made from locally grown grains to reduce carbon emissions. The glass bottle is made from 85% recycled glass; the label from recycled paper and water-based inks; and, the shipping boxes from recycled cardboard. Made with 4 times-distilled, 5-times filtered vodka.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

064416 Benedictine D.O.M. 405 750ml 12 80480- $29.95 Brandy Liqueur 55540

In the 1930's, a barman from the famous Club Twenty One in New York dreamt up a blend of Benedictine and Brandy. This new drink was instantly successful, and was called B&B. Drier than Benedictine, B&B, which is very popular with the Americans, is the result of the careful blend between the strength of an old cognac and the 27 plants and spices which go up to make Benedictine liqueur.

lt

August 24, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #104

1) The following new S-Code is in the Distribution Center. An S-Code is defined as Warehouse Stock- normally only stocked in the Distribution Center for customer orders. Please order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

098490 Carpano Antica Formula 597 1.0L 6 84105- $26.15 Vermouth (Italy) 34100

Antica Formula is red vermouth made from an original recipe by Antonio Benedetto Carpano, the man credited with creating modern vermouth in Turin in 1786. Carpano originally developed vermouth by mixing herbs with a base wine and then sweetening it by adding spirit. His new drink proved so popular that soon his shop had to stay open 24 hours a day to satisfy demand. Carpano had been inspired by a German aromatised wine and was a fan of German poetry. As a result, he named his new product after the German word for wormwood, wermut, which was frequently used to flavour wine at the time. This aperitif is refined and complex with notes of vanilla, baking spice, dried apricot, raisin, date, and candied orange. The palate is luscious and the finish long, abounding with nuanced and slightly bitter flavor. Antica Formula is richer and more complex than most red vermouths and will make an excellent Negroni, Manhattan, or Bronx.

Negroni Cocktail Recipe Ingredients Directions Drink 1 ounce Bitters Put all ingredients into a shaker with ice 1 ounce Gin Shake well 1 ounce Sweet Vermouth Garnish with an Orange Slice

Manhattan Cocktail Recipe Ingredients Directions Drink 2 ounces Rye Whiskey Shake the rye, vermouth and bitters with ice 1 ounce Sweet Vermouth Strain into a well chilled glass 2-3 dashes Bitters Garnish with a twist or maraschino cherry Bronx Cocktail Recipe Ingredients Directions Drink 2 ounces Gin Put all the ingredients into a shaker with ice ½ ounce Dry Vermouth Shake well ½ ounce Sweet Vermouth Strain into a chilled cocktail glass 1 ounce fresh Orange Juice Garnish with an Orange Slice

Stores please use the following link to access a printable sell sheet for this product. Carpano Antica Formula Vermouth lt

August 31, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #107

1) BRAND REPLACEMENT: The following “old brand code” will be replaced by the “new brand code”. Distribution Center inventory of the old brand code will be forced out to outlets. The new brand code will automatically replace the old brand code when there is no inventory available. At that time, please complete an inventory adjustment and transfer inventory from the old brand code to the new brand code. If there are any issues with this process, you will be alerted in a future Merchandise Bulletin.

OLD BRAND CODE NEW BRAND CODE

037111 – Bacardi Classic Pina Colada Cocktail, 057090 – Bacardi Classic Pina Colada Cocktail, 1.75L 1.75L (correct brand code)

037113 – Bacardi Classic Strawberry Daiquiri 057092 – Bacardi Classic Strawberry Daiquiri Cocktail, 1.75L Cocktail, 1.75L (correct brand code)

2) The following special order brand codes are now listed items. Please discontinue ordering the special order brand codes. Once a new listed item has been received in the Distribution Center, you will be notified in a merchandise bulletin that it is available to order.

Please transfer your inventory of the special order brand codes to the listed brand codes.

Special Order Listed September Brand Code Brand Code Description Size Retail

964599 064076 Alto Del Carmen Pisco Reservado Liqueur 750ml $20.90

969820 089159 Chimayo Reposado Tequila 750ml $19.95

973710 031980 Ransom Old Tom Gin 750ml $37.25

974159 035538 Pinnacle Cotton Candy Flavored Vodka 750ml $15.95

974316 044266 British Navy Pusser’s Rum 750ml $29.95

974469 005112 Glenmorangie Finealta Scotch 750ml $79.95

986811 065426 Licor 43 Liqueur 750ml $28.95

continued…

3) The following new items are in the Distribution Center. All stores received one case of these items. If available, stores may receive the trial size. Managers are reminded to immediately display these items upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

021376 Sam Houston American 165 750ml 6 12459- $28.95 Straight Whiskey 01023

Pretty medium amber color. Buttery caramel, roasted nut, vanilla bean, and coconut aromas. A round supple entry leads to a dryish medium-full body of toffee, nuts, and rich, peppery brown spices. Finishes with caramel, toasted coconut, and spice and a warming, mineral fade. Nice smoothness and vibrancy of flavor.

Stores please use the following link to access a printable sell sheet for this product. Sam Houston

BRAND LIQUOR CODE TYPE UNITS/ UPC RETAIL DESCRIPTION CODE # SIZE CASE # PRICE

034092 Belvedere Pink Grapefruit 265 750ml 6 81753- $29.95 Vodka 81750

Pink Grapefruit flavored vodka imported from Poland. Belvedere uses a maceration process whereby oils are extracted from the fruit peels or fresh fruit, through a process of soaking or steeping in the alcohol and then re-distilling to create their unique flavors. Belvedere Pink Grapefruit is distilled from whole pink grapefruits and is combined with fresh ginger and spring lemons. Belvedere Pink Grapefruit is the perfect accompaniment to spicy and exotic foods. Mix 1.5 ounces of Belvedere Pink Grapefruit with 4 ounces of pink grapefruit juice, serve over ice, and garnish with a grapefruit slice for a 'Belvedere Pink Greyhound.'

Stores please use the following link to access a printable sell sheet for this product. Belvedere Pink Grapefruit Vodka

BRAND LIQUOR CODE TYPE UNITS/ UPC RETAIL DESCRIPTION CODE # SIZE CASE # PRICE

424358 Skinnygirl Sangria 985 750ml 12 80686- $15.95 11001

In true Skinnygirl fashion, it's smooth, fruity and delicious without being overly sweet. Low in calories - just 134 per 5 oz serving! Best of all Skinnygirl Sangria also uses white grapes, so it's clear in color. That means you're not just saving calories, you're saving yourself from worrying about spills and stains.

Stores please use the following link to access a printable sell sheet for this product. Skinnygirl Sangria

continued…

BRAND LIQUOR CODE TYPE UNITS/ UPC RETAIL DESCRIPTION CODE # SIZE CASE # PRICE

067285 Voli Lyte Vodka 260 750ml 6 50579- $25.95 00201

Extra smooth vodka with a light finish. Made with fewer calories from superior French wheat and the finest natural flavor.

Stores please use the following link to access a printable sell sheet for this product. Voli Lyte Vodka

4) 14 Hands Cabernet Sauvignon, Merlot & Chardonnay have been approved as a regular listing. All A & B wine stores received a shipment of these wines. Stores and contract liquor stores not receiving an initial shipment may place an order in the normal manner. Please order in full cases only.

BRAND LIQUOR CODE TYPE UNITS/ UPC RETAIL DESCRIPTION CODE # SIZE CASE # PRICE

467058 14 Hands Cabernet 863 750ml 12 88586- $10.99 Sauvignon (Washington) 00189

“14 Hands Cabernet Sauvignon features aromas of red currants and raspberries with subtle hints of spice. Spiced cherry & plum flavors are joined by notes of cocoa and complemented by fine, velvety tannins.” Keith Kenison, Winemaker.

Stores please use the following link to access a printable sell sheet for this product. 14 Hands Cabernet Sauvignon

BRAND LIQUOR CODE TYPE UNITS/ UPC RETAIL DESCRIPTION CODE # SIZE CASE # PRICE

467060 14 Hands Merlot 884 750ml 12 88586- $10.99 (Washington) 00177

“14 Hands Merlot offers classic Washington aromas of blackberries, plums and black cherries. Expressive flavors of berries and cherries are joined by subtle nuances of mocha and spice. While soft and approachable, this wine maintains a firm backbone of tannins.” Keith Kenison, Winemaker.

Stores please use the following link to access a printable sell sheet for this product. 14 Hands Merlot continued…

BRAND LIQUOR CODE TYPE UNITS/ UPC RETAIL DESCRIPTION CODE # SIZE CASE # PRICE

565715 14 Hands Chardonnay 665 750ml 12 88586- $10.99 (Washington) 00176

“Bright apple and floral aromas are complemented by light notes of vanilla and sweet butterscotch. Juicy pear and apple flavors give way to subtle touches of toast and spice and ends with a soft finish.” Keith Kenison, Winemaker.

Stores please use the following link to access a printable sell sheet for this product. 14 Hands Chardonnay

lt

September 7, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #109

1) The following new item is in the Distribution Center. Selected stores received one case of this item. If available, stores may receive the trial size. Managers are reminded to immediately display this item upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

042983 Zaya 12 Year Rum 305 750ml 6 20815- $34.95 95013

Handcrafted and distilled from pure virgin sugar cane, Zaya is blended from several Trinidad rums and aged in oak barriques for 12 years. A deep mahogany hue with touches of auburn and gold leading into a fragrant nose of alluring vanilla, warm butterscotch, brown sugar and maple. A smooth, velvety texture on the palate with nutty, buttery, caramel-like flavors.

Stores please use the following link to access a printable sell sheet for this product. Zaya Rum

2) The following new items are in the Distribution Center. Selected stores received one case of these items. If available, stores may receive the trial size. Managers are reminded to immediately display these items upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Split case available.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

004367 The Balvenie Caribbean Cask 100 750ml 6 83664- $64.95 Single Malt 14 Year Scotch 87168

Single malt whiskey imported from Scotland. Balvenie Caribbean Cask is aged for 14 years in traditional oak whiskey casks, then aged for several months in rum casks. Rich, sweet and creamy toffee on the nose combines with fresh fruit notes. Rounded flavors of vanilla and sweet oak with a fruity character that develops with time. Soft, lingering finish. Serve straight, with a splash of water, or over a just a few ice cubes.

Stores please use the following link to access a printable sell sheet for this product. The Balvenie Caribbean Cask Scotch continued…

3) The following new item is in the Distribution Center. This item is a size extension and all stores received one case of this item. Managers are reminded to immediately display this item upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

041794 Smirnoff Raspberry Vodka 290 375 ml 12 82000- $8.95 00398

lt

September 14, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #111

1) You were notified in Merchandise Bulletin #090 dated July 20, 2011 that the following two brand codes would be delisted effective October 1, 2011. These two brand codes are no longer being closed out and you will receive regular shelf tickets for October.

087635 El Zacatecano Blanco Mezcal, 750ml 089456 El Zacatecano Reposado Mezcal, 750ml

2) The following brands have been closed out for the following reasons. You will receive closeout shelf tickets for October. Reason: 066800 Soho Lychee Liqueur, 750ml Poor Sales 416715 Los Vascos Cabernet Sauvignon-Chile, 750ml Poor Sales 423710 Santa Rita Carmenere 120-Chile, 750ml Poor Sales 457713 Corbett Canyon CA Merlot, 1.5L Poor Sales 513505 Sutter Home Merlot CA, 1.5L Poor Sales 537025 Dancing Bull Zinfandel CA, 750ml Poor Sales 633784 Fetzer Valley Oaks Chardonnay CA, 750ml Poor Sales 894417 Stirrings Pomegranate Mixer, 750ml Poor Sales

3) You will receive October Closeout and Discontinued shelf tickets for approximately 175 50ml OTO’s. Most of these are new closeouts with reduced retails, some are current closeouts with reduced retails and some are discontinued items.

4) The following special order brand code is now a listed item. Please discontinue ordering the special order brand code. Once a new listed item has been received in the Distribution Center, you will be notified in a merchandise bulletin that it is available to order.

Please transfer your inventory of the special order brand code to the listed brand code.

Special Order Listed September Brand Code Brand Code Description Size Retail 974490 029974 Ebb+Flow Gin 750ml $33.00

5) The following new items are in the Distribution Center. Selected stores received one case of these items. If available, stores may receive the trial size. Managers are reminded to immediately display this item upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

029974 Ebb + Flow Gin 225 750ml 6 62425- $33.00 01347

Ebb + Flow Gin is crafted to bring out the best in classic cocktails, with a rich balance of flavors: herbal, citrus and spice.

Stores please use the following link to access a printable sell sheet for this product. Ebb + Flow Gin

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

044557 Cruzan Strawberry Rum 345 750ml 12 80686- $14.95 97309

Flavored rum from the island of St. Croix in the U.S. Virgin Islands. A blend of premium Cruzan rum and natural fruit flavors. Cruzan Strawberry is a unique blend of fresh strawberry with a hint of ginger. Aromas of fresh, juicy strawberries with flavors of ripe, wild strawberry coupled with subtle ginger root. Mix 2 oz. Cruzan Strawberry Rum with 1 ½ oz. fresh lime juice and 1 ½ oz. simple syrup, shake with ice and pour into a chilled martini glass (garnish with a lime wedge) for a 'CZ Strawberry Ginger Daiquiri.'

Stores please use the following link to access a printable sell sheet for this product. Cruzan Strawberry Rum

BRAND LIQUOR CODE TYPE UNITS/ UPC RETAIL DESCRIPTION CODE # SIZE CASE # PRICE

068171 Coole Swan Dairy Cream 425 750ml 6 36040- $34.95 Liqueur 50790

Cream liqueur imported from Ireland. Coole Swan is made with local, fresh double (heavy) cream, vanilla from the island of Madagascar and white Belgian chocolate combined with Single Malt (made only at one distillery) Irish Whiskey. Natural creamy-white color. A rich, smooth balance of dark chocolate and delicate vanilla flavors. A Double Gold Medal winner at the 2009 San Francisco World Spirits Competition.Serve chilled straight up in a martini glass, or combine 2 parts Coole Swan with 1 ½ parts vanilla vodka and ½ part Frangelico, add ice, shake, strain into a martini glass and garnish with a fresh strawberry for a 'Coole N' Dreamy.'

Stores please use the following link to access a printable sell sheet for this product. Coole Swan

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

043205 Bacardi Oakheart Spiced Rum 345 750ml 12 80480- $19.95 00152

Spiced rum imported from Puerto Rico. A blend of Bacardi Superior and Bacardi Gold rums with select spices aged in charred oak barrels. Filtered in a proprietary manner that retains a hint of smokiness. The nose is of oak, smoke, and dried fruits. Flavors of maple, honey, vanilla and butterscotch with a light, sweet, peppery finish. Mix 1 part Bacardi Oakheart Spiced Rum with 3 parts Coke, pour over ice in a beer stein for an 'Oak & Coke.'

6) The following new item is in the Distribution Center. Selected stores received one case of this item. If available, stores may receive the trial size. Managers are reminded to immediately display this item upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Split case available.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

089200 Don Julio Anejo 70th 499 750ml 6 74545- $70.00 Anniversary Tequila 00082

Clear and silver in color. A bright and lively aroma opens up tones of fresh agave, wild honey, vanilla, citrus and strawberry, balanced with aged tequila notes of sweet toasted oak, caramel and milk chocolate. Displays the exceedingly refined complexity of aged Añejo tequila balanced with the versatility and smoothness of a silver. Contains notes of fresh honey, black peppercorn, lemon and smoky agave that blend harmoniously with wood influenced vanilla, toasted almonds and tobacco. Lightly sweet and satiny body. Concludes with a clean and smooth finish that is pleasantly warming with engaging lingering hints of chocolate and toffee.

Stores please use the following link to access a printable sell sheet for this product. Don Julio

7) The following new S-Code items are in the Distribution Center. An S-Code is defined as Warehouse Stock-normally only stocked in the Distribution Center for customer orders. Please order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

089159 Chimayo Reposado Tequila 499 750ml 12 29518- $19.95 00001

Chimayo Tequila Reposado is produced at Industrializadora de Agave San Isidro located in Tepatitlan de Morelos, Jalisco. This hand crafted Blue Agave Reposado is aged in French Oak barrels for a minimum of 2 months.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

031980 Ransom Old Tom Gin 225 750ml 12 65991- $37.25 04010

The Old Tom gin is all done on an alembic pot still and it is an historically accurate replication of what people were drinking in the 1800's and during the golden age of American cocktails (Cocktail historian David Wondrich collaborated on the project). It has just a touch of sweetness, a golden amber color, and is made from malted barley and corn.

8) A limited number of cases of the following items have been approved and ordered. When they arrive at the Distribution Center, you may receive the special packaging while supplies last when you order full cases. Please use this special packaging for sales to retail customers and fill Class H orders with regular stock whenever possible.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

014199 Pendleton Canadian with 111 1.75L 6 84104- $59.95 Belt Buckle On-Pack 11592 (3 on 6)

043126 Bacardi Light Dry Rum 300 750ml 12 80480- $15.95 with 50ml Bacardi 01540 Oakheart Spiced Rum On-Pack (12 on 12)

9) The following new item is in the Distribution Center. This item is a size extension and all stores received one case of this item. Managers are reminded to immediately display this item upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

041748 Smirnoff Citrus Vodka 290 1.75L 6 82000- $29.95 72394

ma

September 21, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #115

1) The following new item is in the Distribution Center. All stores received one case of this item. If available, stores may receive the trial size. Managers are reminded to immediately display this item upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

035538 Pinnacle Cotton Candy 265 750ml 12 89708- $15.95 Flavored Vodka 45070

Pinnacle is the ideal French vodka – clean, smooth and extremely mixable. Every sip of Pinnacle is inspired by a time honored recipe handed down from generation to generation. Made with a traditional and ancestral recipe, Pinnacle is produced with modern equipment in the Distillerie de la Tour, ensuring the highest quality. Handcrafted in small batches and quadruple distilled with the spring water from the northern region of France, this unique spirit has a smooth, balanced finish with cotton candy flavor.

Stores please use the following link to access a printable sell sheet for this product. Pinnacle Cotton Candy

2) The following new S-Code item is in the Distribution Center. An S-Code is defined as Warehouse Stock-normally only stocked in the Distribution Center for customer orders. Please order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

065426 Licor 43Liqueur 449 750ml 12 83664- $28.95 85354

Taste: Vanilla with a hint of citrus Appearance: Brilliant golden color Nose: Citrus and orange blossoms

Licor 43 has a delicate and exclusive aroma, especially pleasant when drank straight or on ice.

Stores please use the following link to access a printable sell sheet for this product. Licor 43

continued…

3) The following new item is in the Distribution Center. This item is a size extension and is not being automatically forced out. Please order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

045889 Sailor Jerry Spiced Navy 345 750ml 12 83664- $22.95 Rum Traveler 86971

4) The following items are available in split case. For your convenience there is an Excel spreadsheet of this list attached.

Stores can use this link to access the spreadsheet. Split Case List

BRAND CODE BRAND NAME SIZE 001765 LERICHE VSOP GIFT BOX 0.75 003038 COMANDON VS COGNAC 0.75 003655 HERRADURA SILVER TEQ -6 UNITS/CASE 0.75 003656 HERRADURA ANEJO TEQ -6 UNITS/CASE 0.75 003657 HERRADURA REPOSADO TEQ -6 UNITS/CS 0.75 004096 ARDBEG 10 YEAR OLD SC 0.75 004356 THE BALVENIE DBLWOOD SM 12 YR SC 0.75 004367 THE BALVENIE CARIB CASK SM 14Y SC 0.75 004380 THE BALVENIE PORTWOOD SM 21 YR SC 0.75 004616 BUCHANAN'S SPECIAL RESV 18 YR SC 0.75 004626 BUCHANAN'S DELUXE 12 YR SC 0.75 004636 BOWMORE ISLAY 12 YR SM SC 0.75 004656 BUNNAHABHAIN SGL MALT 12 YR SC 0.75 004723 CHIVAS REGAL 18 YR SC 0.75 004780 CRAGGANMORE SGL MALT 12 YR SC 0.75 004825 THE DALMORE 12 YR SM SC 0.75 004846 DALWHINNIE SGL MALT 15 YR SC 0.75 004876 DEWAR'S SPEC RES 12 YR SC 0.75 004936 THE FAMOUS GROUSE SC 0.75 005006 GLENFIDDICH 12 YR SGL MALT SC 0.75 005014 GLENFIDDICH SOLERA RES 15 YR SM SC 0.75 005034 GLENLIVET SGL MALT 12 YR SC 0.375 005038 GLENLIVET SGL MALT 12 YR SC 1.75 005040 GLENLIVET SGL MALT 18 YR SC 0.75 005103 GLENMORANGIE LASANTA SC 0.75 005104 GLENMORANGIE NECTAR D'OR SC 0.75 005105 GLENMORANGIE QUINTA RUBAN SC 0.75 005112 GLENMORANGIE FINEALTA SC 0.75 005136 GLENMORANGIE ORIGINAL 18 YR SC 0.75 005325 JOHNNIE WALKER BLACK 12 YR SC 0.375 005329 JOHNNIE WALKER BLUE SC 0.75 005345 JOHNNIE WALKER RED SC 0.375 005350 JOHNNIE WALKER GREEN 15 YR SC 0.75 continued…

BRAND CODE BRAND NAME SIZE 005430 LAGAVULIN SGL MALT 16 YR SC 0.75 005446 LAPHROAIG SGL MALT 10 YR SC 0.75 005450 LISMORE SGL MALT SC 0.75 005480 THE MACALLAN CASK SNGTH SH MALT 12 0.75 005492 THE MACALLAN FINE OAK 10 YR SC 0.75 005493 THE MACALLAN FINE OAK 15 YR SC 0.75 005516 THE MACALLAN SGL HIGHL MALT 18 YR 0.75 005596 MCCLELLAND'S HIGHL SGL MALT SC 0.75 005606 MCCLELLAND'S ISLAY SGL MALT SC 0.75 005696 OBAN SGL MALT 14 YR SC 0.75 006206 TALISKER SGL MALT 10 YR SC 0.75 015646 JAMESON 18 YR IR 0.75 015656 JAMESON 12 YR IR 0.75 015660 JAMESON GOLD RESERVE IR 0.75 015774 OLD BUSHMILLS IR 0.375 015856 REDBREAST 12 YR IR 0.75 015940 TULLAMORE DEW IR 0.75 016906 BOOKER NOE'S BBN 0.75 018276 FIGHTING COCK 6 YR BBN 0.75 028246 BOODLES BRITISH GIN 0.75 028886 TANQUERAY NO. TEN GIN 0.75 029120 AVIATION GIN 0.75 029970 DRY FLY GIN 0.75 033696 MR. BOSTON SLOE GIN 0.75 034041 ABSOLUT 100 PREMIUM VK 0.75 035527 BAKON VK 0.75 035727 BAINBRIDGE LEGACY ORGANIC VK 0.75 035860 DRY FLY VK 0.75 038014 SOFT TAIL SPIRITS VK 0.75 042046 APPLETON SPEC GOLD RM 0.75 042777 RON ZACAPA 23 YEAR RM 0.75 043056 BACARDI ANEJO RM 0.75 043282 CAPT.MGN PARROT BAY PINEAPPL RM 0.75 043287 CAPT.MGN PARROT BAY MANGO RM 0.75 047776 COURVOISIER VSOP COGNAC 0.75 048126 HENNESSY XO COGNAC 0.75 048706 MARTELL VSOP COGNAC 0.75 049156 REMY MARTIN XO EXCELLENCE COGNAC 0.75 049176 REMY MARTIN VS GRAND CRU COGNAC 0.75 049816 BOULARD CALVADOS GR SOL VSOP BRDY 0.75 051326 MARASKA KOSHER SLIVOVITZ PLUM BRDY 0.75 051506 PRESIDENTE MEXICO BRDY 0.75 052806 KORBEL BRDY 0.75 053536 LAIRDS APPLE JACK BRDY 0.75 056676 CLEAR CREEK DIST PEAR BRDY 0.75 continued…

BRAND CODE BRAND NAME SIZE 064000 ABSENTE ABSINTHE REFINED LIQ 0.75 064336 B & B DOM BRDY L 0.75 064636 CAMPARI HERB L 0.75 064676 CHAMBORD ROYALE 0.75 064692 CHARTREUSE GREEN HERB L-12/CASE 0.375 064742 CIROC COCONUT VK 0.75 064774 COINTREAU ORANGE 0.375 064876 DRAMBUIE SC L 0.75 064880 DRAMBUIE SC L 0.375 064976 FERNET BRANCA LIQ 0.75 064981 FINAMORE LIMONCELLO LIQ 0.75 065017 GALLIANO L'AUTENTICO LIQ 0.375 065040 LEMONCELLO GIOIA LUISA LEMON 0.75 065128 GRAND MARNIER ORANGE 1.75 065446 LYSHOLM LINIE AQUAVIT -NORWAY 0.75 065906 METAXA 5 STAR GREECE BRDY 0.75 066186 PERNOD LICRIC L 0.75 066226 PIMMS CUP #1 0.75 066636 SAMBUCA ROMANA LICRIC L 0.75 066990 STROH ORIG 80 RUM LIQ (160 PR) 0.75 067610 LUXARDO MARASCHINO LIQ 0.75 067806 TIA MARIA COFFEE 0.75 071446 AFTER SHOCK HOT & COOL CINN LIQ 0.75 071996 SAMBUCA DI AMORE 0.75 074086 GODIVA CHOCOLATE 0.75 074090 GODIVA WHITE CHOCOLATE 0.75 076451 PACIFIQUE ABSINTHE VERTE LIQ 0.75 080826 ICE 101 PEPPERMINT SCHN 0.75 084159 99 APPLES SCHN 0.75 087306 CAZADORES BLANCO TEQ 0.75 087635 EL ZACATECANO BLANCO MEZCAL 0.75 088566 SAUZA TRES GENERACIONES PLATA TEQ 0.75 089047 AHA TORO ANEJO TEQ 0.75 089048 AHA TORO REPOSADO TEQ 0.75 089136 CABO WABO 100% AGAVE ANEJO TEQ 0.75 089154 DON JULIO REPOSADO TEQ 0.75 089187 CHAMUCOS REPOSADO ESPECIAL TQ 6/CS 0.75 089200 DON JULIO ANEJO 70TH ANNIV TEQ 0.75 089204 1800 REPOSADO TEQ 0.375 089240 DON EDUARDO ANEJO TEQ 0.75 089455 EL ZACATECANO ANEJO MEZCAL 0.75 089456 EL ZACATECANO REPOSADO MEZCAL 0.75 089566 MONTE ALBAN MEZCAL W/AGAVE WORM 0.75 089646 PATRON ANEJO 100% AGAVE TEQ 0.75

continued…

BRAND CODE BRAND NAME SIZE 090734 SANDEMAN FINE TWNY RED PORTO 0.75 090794 SANDEMAN FOUNDERS RES RED PORT 0.75 091344 HARVEYS BRISTOL CR SHERRY SPAIN 0.75 091974 DRY SACK SHERRY SPAIN 0.75 092344 FLORIO DRY MARSALA ITALY 0.75 092354 FLORIO SWEET MARSALA ITALY 0.75 093204 FICKLIN VYDS TINTA RED PORT 0.75 448100 CLOS DU BOIS CA CAB SAUV 0.75 448305 CLOS DU BOIS CA MERLOT 0.75 450750 CANOE RIDGE MERLOT WA 0.75 478705 KENWOOD SONOMA CTY CAB SAUV CA 0.75 479300 KENDALL JACKSON VINT RES CAB SAUV 0.75 479350 ERATH PINOT NOIR OR 0.75 551900 CANOE RIDGE CHARD WA 0.75 581330 KENDALL JACKSON VINT RES CHARD 0.75 582307 LA CREMA CHARDONNAY CA 0.75 704050 VEUVE CLICQUOT YELLOW LABEL CHAMP 0.75 710701 MOET DOM PERIGNON -6 UNITS/CASE 0.75 710806 MOET & CHANDON IMPERIAL CHAMP 6/CS 0.75 711200 MUMM CORDON ROUGE BRUT 0.75 715100 TAITTINGER BRUT 0.75 745405 DOMAINE CHAND NAPA VY BRUT SPK CA 0.75 756300 MUMM CUVEE NAPA BRUT CA 0.75 769555 DOMAINE CHAND BLANC DE NR SPKL CA 0.75 900700 BARNARD GRIFFIN MERLOT WA 0.75 900798 BARNARD GRIFFIN CAB SAUV WA 0.75 900914 CANOE RIDGE WALLA WALLA CAB SAU WA 0.75 901063 HOGUE GENESIS SYRAH WA 0.75 901156 WILLAMETTE VLY PINOT NOIR OR 0.75 901157 WILLAMETTE VLY PINOT NOIR WHL CLST 0.75 939003 ETHYL ALCOHOL-PURE USP 200 PR PINT 0.4732

ma

September 28, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #118

1) The following special order brand codes are now listed items. Please discontinue ordering the special order brand codes. Once a new listed item has been received in the Distribution Center, you will be notified in a merchandise bulletin that it is available to order.

Please transfer your inventory of the special order brand codes to the listed brand codes.

Special Order Listed October Brand Code Brand Code Description Size Retail

969254 068817 Santa Clara Rompope Vanilla Liqueur 1.0L $15.95

972058 044518 Cruzan Light Rum 1.75L $28.95

973983 042731 Novo Fogo Cachaca Organic Gold Rum 750ml $34.95

974828 035901 Wodka Vodka 750ml $14.80

2) The following new item is in the Distribution Center. All stores received one case of this item. If available, stores may receive the trial size. Managers are reminded to immediately display this item upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

035986 Fremont Mischief Vodka 285 750ml 9 93573- $27.95 81218

Made with winter wheat and allowed to mellow for several weeks, this is a soft, full-bodied vodka. Handcrafted in small batches from just two ingredients: wheat and pure artesian water from Mt. Rainier.

Stores please use the following link to access a printable sell sheet for this product. Fremont Mischief Vodka

3) A limited number of cases of the following items have been approved and ordered. When they arrive at the Distribution Center, you may receive the special packaging while supplies last when you order full cases. Please use this special packaging for sales to retail customers and fill Class H orders with regular stock whenever possible.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

041206 Firefly Sweet Tea Vodka 290 1.75L 6 97291- $39.95 with 50ml Firefly Sweet 00015 Tea Bourbon On-Pack (6 on 6)

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

064866 Fireball Cinnamon 401 750ml 12 88004- $17.45 Whiskey with 50ml Firefly 14668 Sweet Tea Bourbon On-Pack (12 on 12)

012888 Rich & Rare 3 Year 290 1.75L 6 97291- $39.95 Canadian with 50ml 00015 Fireball Cinnamon Whiskey On-Pack (6 on 6)

038088 Platinum 7X Vodka with 285 1.75L 6 88004- $24.95 50ml Dr. McGillicuddy’s 01272 Vanilla On-Pack (6 on 6)

038088 Platinum 7X Vodka with 285 1.75L 6 88004- $24.95 50ml Firefly Skinny Tea 01272 On-Pack (6 on 6)

038088 Platinum 7X Vodka with 285 1.75L 6 88004- $24.95 50ml Firefly Sweet Tea 01272 Vodka On-Pack (6 on 6)

ma

October 5, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #120

1) The following new items are in the Distribution Center. All stores received one case of these items. If available, stores may receive the trial size. Managers are reminded to immediately display these items upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

042485 Malibu Cranberry Cherry 320 750ml 12 89540- $14.95 Flavored Rum 52012

New Malibu Cranberry-Cherry is the hand-picked winner of the Malibu UChoose flavor program.

Flavorful burst of cherry, fresh cranberry and the distinctive and familiar Malibu Coconut. Sweet, bold and tropical.

Stores please use the following link to access a printable sell sheet for this product. Malibu Cranberry Cherry Rum

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

045995 Whipped Jack Whipped Cream 345 750ml 12 82844- $12.95 Flavored Rum 00210

Imported Virgin Islands rum blended with whipped cream flavors. Mix 2 oz. Whipped Jack with 1 oz. pineapple juice and 1 oz. orange juice, shake with ice and strain into a martini glass garnished with and orange and cherry for a 'Tropical Cream-tini.'

Stores please use the following link to access a printable sell sheet for this product. Whipped Jack Rum

ma

October 12, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #124

1) The following brands have been delisted by the Board effective January 1, 2012. You can order these brands until inventory is gone or the end of November. Once stock is depleted from the Distribution Center, you may use the special order process to obtain these items.

010624 Canadian Club 6 Year, 375ml 027493 Firefly Sweet Tea Bourbon, 750ml 031736 Platinum 7X Gin, 750ml 034839 Svedka Citron Vodka, 750ml 034968 Three Olives Chocolate Flavored Vodka, 750ml 035183 Pearl Plum Flavored Vodka, 750ml 035234 Three Olives Root Beer Vodka, 750ml 035501 Stolichnaya Gala Applik Vodka, 750ml 036813 Liquid Vodka, 750ml 040912 Smirnoff Dark Roasted Espresso Vodka, 750ml 041143 Sweet Carolina Lemonade Vodka, 750ml 041336 Burnett’s Orange Vodka, 750ml 041420 Gordon’s Citrus Vodka, 750ml 041938 360 Mandarin Orange Vodka, 750ml 044448 Cruzan 9 Spiced Rum, 750ml 059231 Ice Box Mudslide, 1.75L 063693 Smirnoff Savannah Tea Cocktail, 750ml 063792 TGI Fridays Pina Colada, 750ml 065185 Irish Mist Whiskey Liqueur, 750ml 066048 Orchid Mango Flavored Liqueur, 750ml 071441 After Shock Hot & Cool Cinnamon Liqueur, 50ml 073452 Dekuyper Pomegranate Schnapps, 750ml 080156 Maison Dubouchett Crème De Cassis, 750ml 412177 Hardys Stamp of Australia Shiraz, 3.0L 416740 Little Penguin Merlot-Australia, 750ml 457719 Corbett Canyon CA Merlot, 3.0L 513352 Sutter Home Cabernet Sauvignon CA, 1.5L 518333 Vendange Cabernet Sauvignon CA, 1.5L 564950 Firesteed Pinot Gris OR, 750ml 568665 Gallo Livingston Cellars Rhine, 3.0L 580580 Kenwood Sauvignon Blanc CA, 750ml 635315 Washington Hills Riesling WA, 750ml 656378 Gallo Livingston Cellars Blush Chablis, 3.0L 676055 Robert Mondavi Woodbridge White Zinfandel CA, 1.5L 900568 Hyatt Black Muscat WA, 750ml 900707 Silver Lake Cabernet/Merlot WA, 750ml

2) The following brands have been closed out for the following reasons. You will receive closeout shelf tickets for November. Reason:

002948 Dekuyper 4/Pack 50ml each, 200ml Summer Spirit OTO 003101 Cruzan Rum 5/Pack 50ml each, 250ml Summer Spirit OTO 056865 Bailey’s Mudslide Cocktail, 1.75L Summer Spirit OTO 063694 Smirnoff Savannah Tea Cocktail, 1.75L Summer Spirit OTO 203580 Master of Mixes Big Bucket Strawberry Marg/Daiq, 3.0L Summer Spirit OTO 950235 Lemoncello Lemon Liqueur, 750ml Summer Spirit OTO

3) The following special order brand codes are now listed items. Please discontinue ordering the special order brand codes. Once a new listed item has been received in the Distribution Center, you will be notified in a merchandise bulletin that it is available to order.

Please transfer your inventory of the special order brand codes to the listed brand codes.

Special Order Listed October Brand Code Brand Code Description Size Retail

975404 035881 Pinnacle Marshmallow Flavored Vodka 750ml $15.95

975405 034958 Three Olives Cake Flavored Vodka 750ml $19.95

4) The following items are new “Regular” wines and are on TPR in October, November and December. Please make TPR shelf tickets with the following information.

460450, Cupcake Red Velvet Red Blend CA, 750ml Regular Retail - $10.99 TPR Retail - $8.99 Savings - $2.00

462505, Duck Pond Red Blend OR, 750ml Regular Retail - $10.99 TPR Retail - $8.99 Savings - $2.00

607900, Rodney Strong Sonoma Chardonnay CA, 750ml Regular Retail - $12.99 TPR Retail - $9.99 Savings - $3.00

5) The following new items are in the Distribution Center. All stores received one case of these items. If available, stores may receive the trial size. Managers are reminded to immediately display these items upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

040949 Smirnoff Fluffed Marshmallow 290 750ml 12 82000- $15.95 Vodka 75754

Stores please use the following link to access a printable sell sheet for this product. Smirnoff Whipped Cream and Fluffed Marshmallow Vodkas

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

040965 Smirnoff Whipped Cream 290 750ml 12 82000- $15.95 Vodka 75751

Stores please use the following link to access a printable sell sheet for this product. Smirnoff Whipped Cream and Fluffed Marshmallow Vodkas

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

044266 British Navy Pusser’s Rum 305 750ml 6 88320- $29.95 00508 Appearance: Deep golden orange like a well aged bourbon. Nose: There is a big strong rum and oak aroma that you can smell as you pour and it is very pleasing. If you put your nose to the glass you get more of the oak but with some smokiness and subtle sweetness. Taste: Smooth with strong flavours of wood and good rum characteristics. It has a pleasant warm, tannic finish that stays with your for a few minutes.

Stores please use the following link to access a printable sell sheet for this product. British Navy Pusser Rum LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

067288 Voli Lemon Vodka 260 750ml 6 50579- $25.95 00207

Strong, zesty citrus nose compliments a mellow verbena taste that gently lingers on the palate.

Stores please use the following link to access a printable sell sheet for this product. Voli Lemon Vodka

6) The following new items are in the Distribution Center. Selected stores received one case of these items. If available, stores may receive the trial size. Managers are reminded to immediately display these items upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

013152 Fremont Mischief Whiskey 111 750ml 9 93573- $32.95 81206

027514 John Jacob Whiskey 199 750ml 9 93573- $32.95 94544

Descriptions and sell sheets will be provided for the two items above on the next merchandise bulletin.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

042731 Novo Fogo Cachaca Organic 300 750ml 6 52384- $34.95 Gold Rum 00201

Bright gold cachaça distilled from fermented fresh, organic sugar cane juice. Aged two years in oak barrels. Like its younger cousin Novo Fogo Silver Cachaça, Novo Fogo Gold Cachaça is born of organic sugar cane. After distillation, the fresh distillate is aged in used oak barrels for two years while it gains its golden color and smoother flavor. Aging also gives the spirit a more complex flavor profile. Time spent in oak barrels give Novo Fogo Gold Cachaça a slightly sweet, vanilla aroma and bring out the ripe banana and sugar cane flavors in the initial taste and body. Aging also brings out some cinnamon and baking spices in the body and extends the finish.

Stores please use the following link to access a printable sell sheet for this product. Novo Fogo Cachaca Organic Gold Rum

continued…

7) The following new item is in the Distribution Center. Selected stores received one case of this item. If available, stores may receive the trial size. Managers are reminded to immediately display this item upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Split case available.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

005112 Glenmorangie Finealta Scotch 100 750ml 6 81753- $79.95 81883 Aroma: Caramelized orange, peaches soaked in liqueur, sugared almonds, raisins, lime and a hint of distant wood smoke Taste: Initially rich and spicy with mandarin segments and lime which slowly build on the palate to flavors of powdered sugar, chewy meringue and violet Finish: Full-rounded aromatic smoke with chalky minerals linger to create a single malt of both finesse and richness

Stores please use the following link to access a printable sell sheet for this product. Glenmorangie Finealta Scotch

8) The following new S-Code items are in the Distribution Center. An S-Code is defined as Warehouse Stock-normally only stocked in the Distribution Center for customer orders. Please order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

035901 Wodka Vodka 260 750ml 12 74854- $14.80 38210

Clear. Aromas of toasty pastry and custard with a supple, glycerous, off-dry medium-to-full body and a creamy, powdered sugar, light pepper, and mineral finish. A clean, nicely made vodka that is a very good value.

A classically structured vodka that offers bracing yet pleasant medicinal notes, and a sweetish core. Herbal notes of lavender and rosemary are present, as are some malt-like characteristics from the rye base.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

064076 Alto Del Carmen Pisco 405 750ml 12 88320- $20.90 Reservado Liqueur 15200

Enhanced myrtle on the nose with some floral tones and even hints of blackcurrant. Lively and full of xacting flavours that are decided myrtle. Great balance of flavour, sweetness and subtle alcohol. ma

October 19, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #126

1) The following items will be on TPR in November and December. You will not receive TPR shelf tickets for November or December. Please make TPR shelf tickets for these items for November and December.

092670, O’Mara’s Caramel Irish Cream –Wine Base, 750 ml Regular Retail - $9.99 TPR Retail - $7.99 Savings - $2.00

092674, O’Mara’s Irish Country Cream –Wine Base, 750 ml Regular Retail - $9.99 TPR Retail - $7.99 Savings - $2.00

2) The following new S-Code item is in the Distribution Center. An S-Code is defined as Warehouse Stock-normally only stocked in the Distribution Center for customer orders. Please order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

044518 Cruzan Light Rum 325 1.75L 6 80686- $28.95 96767

Double distilled and aged a minimum of two years in select oak casks and charcoal filtered for smoothness.

3) A limited number of cases of the following items have been approved and ordered. When they arrive at the Distribution Center, you may receive the special packaging while supplies last when you order full cases. Please use this special packaging for sales to retail customers and fill Class H orders with regular stock whenever possible.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

037996 Smirnoff Vodka with 50ml 285 750ml 12 82000- $15.95 Smirnoff Whipped Cream 00006 or Fluffed Marshmallow On-Pack

043336 Captain Morgan Spiced 320 750ml 12 87000- $19.95 Rum with 50ml Smirnoff 00271 Whipped Cream or Fluffed Marshmallow On-Pack

4) The following new item is in the Distribution Center. All A & B Wine stores received one case of this item. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

460450 Cupcake Red Velvet Red Blend 859 750ml 12 81308- $8.99 00125 Winemaker’s Tasting Notes: “Our first blended red wine for Cupcake Vineyards has over the top aromas of chocolate, deep rich blackberries, red fruits that follow through the palate to a creamy mocha finish that is unmistakable in its intensity and length, with a hint of coconut. It’s reminiscent of a blackberry chocolate cupcake with a mocha coulis.” Red Velvet is a blend of Zinfandel, Merlot, Cabernet Sauvignon and Petite Sirah; each variety lending structure, aroma, depth of flavor and a long creamy finish to this wine. Food Pairing Recommendations: Enjoy with sweet and spicy Hoisin steak, a barbecue bacon cheese burger or even dark chocolate fondue.

ma

October 26, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #130

1) BRAND REPLACEMENT: The following “old brand code” will be replaced by the “new brand code”. Continue to order the “old brand code” until it is no longer available at the distribution center, at which time the “new brand code” should automatically replace it. At that time, please complete an inventory adjustment and transfer inventory from the old brand code to the new brand code. If there are any issues with this process, you will be alerted in a future Merchandise Bulletin.

OLD BRAND CODE NEW BRAND CODE 900766–Edna Valley Vineyard CA Chardonnay, 562400–Edna Valley Vineyard Chardonnay CA, 750ml 750ml

2) The following new items are in the Distribution Center. All stores received one case of these items. If available, stores may receive the trial size. Managers are reminded to immediately display these items upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

035881 Pinnacle Marshmallow 265 750ml 12 89708- $15.95 Flavored Vodka 45152

Pinnacle Marshmallow combines imported French Vodka with the light, sweet taste of a marshmallow.

Stores please use the following link to access a printable sell sheet for this product. Pinnacle Marshmallow Vodka

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

888076 Lyle Style Mild Bloody Mary 999 32oz. 12 84672- $5.99 Mix 07370

888078 Lyle Style Hot & Spicy Bloody 999 32oz. 12 84672- $5.99 Mary Mix 07330

“Lyle Style Bloody Mary Mix originated in Lyle, WA and is handmade on the banks of the Columbia River Gorge. Folks in Lyle are fun-loving and like things healthy and natural. We like the simple life here; we don't have any rush hour traffic, just the natural beauty of the great outdoors. It is in this spirit that we bring you LYLE STYLE Bloody Mary Mix. We've left out any of those ingredients you can't pronounce, we've left out the preservatives too. What we do have is a Bloody Mary which is fresh and natural, LYLE STYLE”. – Lyle style website www.lylestyle.com ma

November 2, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #135

1) The following special order brand codes are now listed items. Please discontinue ordering the special order brand codes. Once a new listed item has been received in the Distribution Center, you will be notified in a merchandise bulletin that it is available to order.

Please transfer your inventory of the special order brand codes to the listed brand codes.

SPECIAL ORDER LISTED NOVEMBER BRAND CODE BRAND CODE DESCRIPTION SIZE RETAIL

973389 035981 44 North Magic Valley Vodka 750ml $29.95

973390 044130 44 North Rainier Cherry Vodka 750ml $29.95

2) The following brands have been delisted by the Board effective January 1, 2012. You can order these brands until inventory is gone or the end of November. Once stock is depleted from the Distribution Center, you may use the special order process to obtain these items.

027538 Phillips Union Vanilla Whiskey, 750ml 028096 Beefeater 24 London Dry Gin, 750ml 034072 Fris Cherry Vodka, 750ml 034075 Fris Grape Vodka, 750ml 035453 Svedka Cherry Vodka, 750ml 035549 Three Olives Rangtang Orange Flavored Vodka, 750ml 035637 Three Olives Purple Grape Flavored Vodka, 750ml 036951 Moon Mountain Vodka, 750ml 041360 UV Pink Lemonade Vodka, 750ml 043461 Don Q Mojito Rum, 750ml 044941 Monarch Coconut Rum, 750ml 045006 Monarch Pineapple Rum, 750ml 066860 Stirrings Apple Liqueur, 750ml 066861 Stirrings Ginger Liqueur, 750ml 077089 Southern Comfort Lime Liqueur, 750ml 412171 Hardys Stamp of Australia Chardonnay, 3.0L 558935 Corbett Canyon Pinot Grigio/Chenin Blanc CA, 3.0L 647275 Carlo Rossi’s Vin Rose, 4.0L 674030 Peter Vella White Zinfandel CA, 5.0L 886300 Franzia Fruity Red Sangria Box CA, 5.0L

continued…

3) The following new item is in the Distribution Center. All stores received one case of this item. If available, stores may receive the trial size. Managers are reminded to immediately display this item upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

067482 Galliano Ristretto Liqueur 430 375ml 24 80915- $17.95 11168 The Italian Fame: • A real Espresso liqueur • The concentrated and short espresso ( = ristretto), adored by Italians

Taste: • The best Arabica and Robusta coffee beans, giving the product its aromatic depth • Strong and invigorating • 100 % Ristretto • 30 % ABV ( 60 proof)

Stores please use the following link to access a printable sell sheet for this product. Galliano Ristretto

4) The following new items are in the Distribution Center. All A & B Wine stores received one case of these items. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

471250 Gnarly Head Old Vine 898 750ml 12 82242- $9.99 Zinfandel (CA) 29493

Gnarly Head Old Vine Zinfandel makes a bold statement at first sip. Our quest for outstanding Zinfandel led us down a country road into the heart of Lodi, California revealing a sea of gnarled, 35 – 80 year-old vines pruned in a special, mop-topped way called “head trained”. True gnarly heads, these old vines yield fewer grape clusters with smaller berries than trellised vines. These mighty little berries produce intense, bold wines that are deep in color with concentrated dark fruit flavors.

Our Old Vine Zinfandel has a gnarly core of rich, dark berry flavors with layers of spice, plum, pepper and vanilla balanced by light hint of toasted oak. Break out a bottle Gnarly Old Vine Zin and pair with BBQ pork ribs, moms favorite Chili or steak fajitas.

continued…

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

462505 Duck Pond Red Blend (OR) 899 750ml 12 68154- $8.99 23161

The wine is intensely layered with dark fruit, oak and spice on the nose. On the palate, flavors of blackberry, cassis, mocha and vanilla are balanced by velvety tannins, ending in a long finish. The Red Blend is a full-bodied wine yet soft wine that pairs well with hearty dishes.

ma

November 11, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #137

1) The following item is a new “Regular” wine and is on TPR in November and December. Please make a TPR shelf ticket with the following information.

902200, Bookwalter Bookmark Red Blend WA, 750ml Regular Retail - $14.99 TPR Retail - $9.99 Savings - $5.00

ma

November 16, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #139

1) The following brands have been closed out for the following reasons. You will receive closeout shelf tickets for December. Reason: 001733 Appleton Estate Reserve Rum w/2 Glasses, 750ml Summer Spirit OTO 889100 Master of Mixes Margarita Lite Mix, 1.0L OTO

ma

November 30, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #142

1) If you receive the following OTO, please destroy the DECEMBER OTO shelf ticket and make a new shelf ticket. The December retail has been reduced.

042721, Novo Fogo Cachaca Organic Gold Rum, 50ml – December Retail $2.95

2) The following new items are in the Distribution Center. All stores received one case of these items. Managers are reminded to immediately display these items upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

035897 Stolichnaya Chocolat Razberi 265 750ml 12 83664- $19.95 Vodka 87240

Chocolat Razberi is the thirteenth flavor and the newest addition to the Stoli’s comprehensive portfolio of naturally-flavored vodkas (and boy does it smell good). Reminiscent of the very finest of boxed chocolates, Stoli's newest vodka is to be savored and served as sweet dessert. Some vodka’s can be deceiving, because although they have a sweet smell, the aftertaste can be extremely bitter –– which is not the case with Chocolat Razberi. With the first sip, a lush milk chocolate is delivered, accented by warm vanilla-cocoa notes. Its velvety texture is topped off by a clean finish, enhanced by the flavors of ripened red raspberries.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

068817 Santa Clara Rompope Vanilla 425 1L 12 15918- $15.95 Liqueur 11190 Rompope is an eggnog-like drink made with eggs, milk, and vanilla flavouring.

continued…

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

035794 Sobieski Cynamon Vodka 265 750ml 12 89016- $12.95 01215 Sobieski Cynamon's spicy and bold nose evokes a nostalgic feeling. The crisp, peppery taste leads to a warm, round finish.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

034958 Three Olives Cake Flavored 265 750ml 12 11538- $19.95 Vodka 01565 Three Olives, the premium imported vodka that brought you successful flavors such as Bubble, Dude and Cherry introduce their newest line extension, Three Olives Cake! Three Olives Cake brings fun and celebration to your bar or gathering. Now you can have your cake and drink it too!

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

035981 44 North Magic Valley Vodka 285 750ml 12 33597- $29.95 00964 44° North Magic Valley Wheat Vodka is a beacon of purity in the new movement of handcrafted spirits. Enjoy a classic vodka taste with a clean and crisp edge, perfect for enjoying "neat" or as the key ingredient in your favorite vodka cocktails. 44º North Magic Valley Wheat Vodka is distilled using Idaho's specially grown Brundage Winter Wheat from Idaho's Magic Valley and is blended with spring water from Idaho's Snake River Aquifer.

continued…

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

044130 44 North Rainier Cherry Vodka 290 750ml 12 33597- $29.95 00965 44° North Rainier Cherry Flavored Vodka is distilled from Idaho Potatoes, blended with Rocky Mountain Water from the Snake River Aquifer, then infused in our proprietary blend of all natural cherries

ma

December 7, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #144

1) The following item is no longer available in split case:

003038 – Comandon VS Cognac, 750ml

ma

December 14, 2011

TO: ALL STORES AND CONTRACT LIQUOR STORES

FROM: Steve Burnell, Marketing Manager

SUBJECT: Merchandise Bulletin #147

1) The following new items are in the Distribution Center. All stores will receive one case of these items. Managers are reminded to immediately display these items upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

077395 Skinnygirl White Cranberry 449 750ml 12 80686- $15.95 Cosmopolitan Cocktail 11002 You’ve never had a cosmopolitan like this! Meet White Cranberry Cosmo, a twist on the old classic that’s fun, flirty and sexy—in other words, very Skinnygirl Cocktails. It’s low-calorie and made with natural flavors (just as you’d expect), but it’s also clear...meaning it won’t stain couches or carpets at festive parties this holiday season.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

066054 Nuvo Lemon Sorbet Sparkling 449 750ml 12 88076- $24.95 Liqueur 17759 NUVO LEMON SORBET is 25% alcohol but will give you a refreshing twist of sparkling French vodka and lemon citrus that explodes in your mouth. Just like the original NUVO, NUVO LEMON SORBET has never been done before. It's just like lemon sorbet...it's refreshing, cold, crisp, sweet & tangy but in a bottle.

continued…

2) The following new item is in the Distribution Center. Selected stores will receive one case of this item. Managers are reminded to immediately display this item upon receipt in their outlets. Stores and contract liquor stores not receiving an allocation may place an order in the normal manner. Please order in full cases only.

LIQUOR BRAND TYPE UNITS/ UPC RETAIL CODE DESCRIPTION CODE # SIZE CASE # PRICE

064712 Ciroc Peach Vodka 265 750ml 6 88076- $29.95 17740 Cîroc vodka is distilled five times. The first four distillations of the Ugni Blanc take place in stainless steel column stills; the Mauzac Blanc grapes are distilled in copper continuous stills. These are distilled as far as 96.5% and 93.5%, then blended together 95% being Ugni Blanc and 5% Mauzac Blanc. The final distillation is performed in a traditional Armagnac style copper pot still.

ma