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Market-Leader-Winter-2007.Pdf
Looking for clear-sighted analysis of the fundamental issues driving change in marketing? Then subscribe to Market Leader, a genuinely thoughtful magazine which informs and challenges ideas about marketing and branding. Learn more Market Leader Winter 2007, Issue 39 www.warc.com Somewhere West of Laramie Jeremy Bullmore I've never forgotten the trailer for Alfred Hitchcock's Psycho. If you've never seen it, go to www.youtube.com/watch?v=EzAnE4zuYuA. Why don't they make trailers like that any more? All modern trailers seem to come out of a computerised trailer-maker that's been programmed not by a human being but by the last 1000 trailers to emerge from that very same trailer-maker. They use sound to indicate not the distinctive characteristic of any film but to bludgeon the senses as if in a disco. They use special effects indiscriminately. The pace of the editing is frenetic, irrespective of the pace of the film itself. Lines of dialogue are selected not to hint at the storyline – the film's premise, its narrative hook – but for their ability to shock. Sometimes the nature of that shock is totally out of sympathy with the mood of the movie. These trailers could be for any one of 50 quite different feature films. The Psycho trailer could be for no film other than Psycho. Hitchcock himself takes us on a guided tour of the scene of the crimes. At one point he opens a cupboard, the door swinging towards the camera so that we can't see inside. He looks in: then closes it again with just a flick of an expression in our direction. -
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Artist Song 2 Unlimited Maximum Overdrive 2 Unlimited Twilight Zone 2Pac All Eyez On Me 3 Doors Down When I'm Gone 3 Doors Down Away From The Sun 3 Doors Down Let Me Go 3 Doors Down Behind Those Eyes 3 Doors Down Here By Me 3 Doors Down Live For Today 3 Doors Down Citizen Soldier 3 Doors Down Train 3 Doors Down Let Me Be Myself 3 Doors Down Here Without You 3 Doors Down Be Like That 3 Doors Down The Road I'm On 3 Doors Down It's Not My Time (I Won't Go) 3 Doors Down Featuring Bob Seger Landing In London 38 Special If I'd Been The One 4him The Basics Of Life 98 Degrees Because Of You 98 Degrees This Gift 98 Degrees I Do (Cherish You) 98 Degrees Feat. Stevie Wonder True To Your Heart A Flock Of Seagulls The More You Live The More You Love A Flock Of Seagulls Wishing (If I Had A Photograph Of You) A Flock Of Seagulls I Ran (So Far Away) A Great Big World Say Something A Great Big World ft Chritina Aguilara Say Something A Great Big World ftg. Christina Aguilera Say Something A Taste Of Honey Boogie Oogie Oogie A.R. Rahman And The Pussycat Dolls Jai Ho Aaliyah Age Ain't Nothing But A Number Aaliyah I Can Be Aaliyah I Refuse Aaliyah Never No More Aaliyah Read Between The Lines Aaliyah What If Aaron Carter Oh Aaron Aaron Carter Aaron's Party (Come And Get It) Aaron Carter How I Beat Shaq Aaron Lines Love Changes Everything Aaron Neville Don't Take Away My Heaven Aaron Neville Everybody Plays The Fool Aaron Tippin Her Aaron Watson Outta Style ABC All Of My Heart ABC Poison Arrow Ad Libs The Boy From New York City Afroman Because I Got High Air -
Procter & Gamble Co (Pg)
PROCTER & GAMBLE CO (PG) 10-K Annual report pursuant to section 13 and 15(d) Filed on 08/08/2012 Filed Period 06/30/2012 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 10-K (Mark one) [x] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Fiscal Year Ended June 30, 2012 OR [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File No. 1-434 THE PROCTER & GAMBLE COMPANY One Procter & Gamble Plaza, Cincinnati, Ohio 45202 Telephone (513) 983-1100 IRS Employer Identification No. 31-0411980 State of Incorporation: Ohio Securities registered pursuant to Section 12(b) of the Act: Title of each class Name of each exchange on which registered Common Stock, without Par Value New York Stock Exchange, NYSE Euronext-Paris Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes þ No o Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act. Yes o No þ Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. -
Scalable Bundling Via Dense Product Embeddings
Scalable bundling via dense product embeddings Madhav Kumar,* Dean Eckles, Sinan Aral Massachusetts Institute of Technology September 26, 2021 Abstract Bundling, the practice of jointly selling two or more products at a discount, is a widely used strategy in industry and a well-examined concept in academia. Scholars have largely focused on theoretical studies in the context of monopolistic firms and assumed product relationships (e.g., complementarity in usage). There is, however, little empirical guidance on how to actually create bundles, especially at the scale of thousands of products. We use a machine-learning-driven ap- proach for designing bundles in a large-scale, cross-category retail setting. We leverage historical purchases and consideration sets determined from clickstream data to generate dense represen- tations (embeddings) of products. We put minimal structure on these embeddings and develop heuristics for complementarity and substitutability among products. Subsequently, we use the heuristics to create multiple bundles for each of 4,500 focal products and test their performance using a field experiment with a large retailer. We use the experimental data to optimize the bun- dle design policy with offline policy learning. Our optimized policy is robust across product categories, generalizes well to the retailer’s entire assortment, and provides expected improve- ment of 35% (∼$5 per 100 visits) in revenue from bundles over a baseline policy using product co-purchase rates. *Corresponding author: [email protected] 1 1 Introduction Bundling is a widespread product and promotion strategy used in a variety of industries such as fast food (meal + drinks), telecommunications (voice + data plan), cable (TV + broadband), and insurance (car + home insurance). -
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00:00:00 Music Transition “Crown Ones” off the album Stepfather by People Under the Stairs. [Music continues under the dialogue, then fades out.] 00:00:05 Oliver Host Hello! I’m Oliver Wang. Wang 00:00:07 Morgan Host And I’m Morgan Rhodes. You’re listening to Heat Rocks. Rhodes 00:00:10 Oliver Host Every episode, we invite a guest to join us to talk about a heat rock. You know, an album that burns its way into our collective memory. And today, we’re gonna be letting the love rain shower down upon us. [Morgan chuckles.] To exclusively revisit the 2000 debut album Who is Jill Scott? Words and Sounds Vol. 1 by Jill Scott. 00:00:32 Music Music “Love Rain” from the album Who is Jill Scott? Words and Sounds Vol. 1 by Jill Scott. Love rain down on me, on me Down on me Love rain down on me, on me Down on me Love rain down on me, on me Down on me [Volume decreases and continues under the dialogue then fades out.] 00:00:50 Oliver Host Many of us were introduced to Jill Scott in the late nineties when The Roots rolled her out on the strength of their and Scott’s hit “You Got Me”. Even if she was taken off the eventual commercial version of the single in favor of Erykah Badu, Scott refused to stay behind the scenes. And come Y2K, we all got to bear witness to Scott in her full, resplendent glory on her debut. -
ED392021.Pdf
DOCUMENT RESUME ED 392 021 CS 012 354 AUTHOR Moke, Susan; Shermis, Michael TITLE The Active Learner: Help Your Child Learn by Doing. The Successful Learner Series. INSTITUTION Indiana Univ., Bloomington. Family Literacy Center. REPORT NO ISBN-0-9628556-9-3 PUB DATE 96 NOTE 134p. AVAILABLE FROMGrayson Bernard Publishers, P.O. Box 5247, Bloomington, IN 47407 ($9.95). PUB TYPE Guides Non-Classroom Use (055) Books (010) EDRS PRICE MF01/PC06 Plus Postage. DESCRIPTORS *Active Learning; Citizen Participation; Communication Skills; Cooperative Learning; Elementary Education; Language Arts; Listening Skills; Parent Participation; *Parent Role; *Parent Student Relationship; *Reading Improvement; Reading Skills; *Study Skills; Television Viewing; Test Wiseness; Vocabulary Development; *Writing Improvement; Writing Skills IDENTIFIERS *Active Readers ABSTRACT Providing strategies for parents to use to show their children how to take an active role in their own learning, this book discusses developing successful study skills, how speaking and listening can enhance your children's re.3ding and writing skills, and techniques to help children expand their vocabularies. It focuses on helping children how to learn. After an introduction, chapters in the book are:(1) Active Reading and.Writing;(2) Successful Study Skills and Test-Taking Strategies; (3) Speaking and Listening; (4) Expanding Your Child's Vocabulary;(5) Exploring Your Neighborhood and Beyond; (6) Participating in Your Community;(7) Active Television Viewing; and (8) Teamwork Learning. (RS) -
Proquest Dissertations
INFORMATION TO USERS This manuscript has been reproduced from the microfilm master. UMI films the text directly from the original or copy submitted. Thus, som e thesis and dissertation copies are in typewriter face, while others may be from any type of com puter printer. The quality of this reproduction is dependent upon the quality of the copy submitted. Broken or indistinct print, colored or poor quality illustrations and photographs, print bleedthrough, substandard margins, and improper alignment can adversely affect reproduction. In the unlikely event that the author did not send UMI a complete manuscript and there are missing pages, these will be noted. Also, if unauthorized copyright material had to be removed, a note will indicate the deletion. Oversize materials (e.g., maps, drawings, charts) are reproduced by sectioning the original, beginning at the upper left-hand comer and continuing from left to right in equal sections with small overlaps. Photographs included in the original manuscript have been reproduced xerographically in this copy. Higher quality 6" x 9” black and white photographic prints are available for any photographs or illustrations appearing in this copy for an additional charge. Contact UMI directly to order. Bell & Howell Information and Learning 300 North Zeeb Road, Ann Arbor, Ml 48106-1346 USA 800-521-0600 UMI EDWTN BOOTH .\ND THE THEATRE OF REDEMPTION: AN EXPLORATION OF THE EFFECTS OF JOHN WTLKES BOOTH'S ASSASSINATION OF ABRAHANI LINCOLN ON EDWIN BOOTH'S ACTING STYLE DISSERTATION Presented in Partial Fulfillment of the Requirements for the Degree Doctor of Philosophy in the Graduate School of The Ohio State University By Michael L. -
Copyrighted Material
INDEX Aaker, David, 80, 81 process for generating, 97 American Heart Association, 69 AARP, 11 tools for developing, 93–96 American Lung Association, 103 ABC, 5 and typeface selection, 54 American Red Cross, 134 Accuracy (term), 67 visual communication of, 20 American Skandia, 66 Adams, Chris, 184 Advertising message, 18 Americans with Disabilities Act (ADA), 197 adams&partners, 184–185 Advertising Week, 11, 136 American Urological Association, 133 The Ad Council, 3, 11, 12, 58, 81, 91, 98, 132, Adweek, 143 AMV BBDO, 218–219 134, 142 Aerial perspective, 37 Analogy, visual, 99 ADDigital Productions, 91 Aesop agency, 111 Anderson, Kilpatrick, 140 Adidas Originals case study, 120, 122–123 Aesthetic value (typefaces), 54–55 Andersson, Nils, 26, 56 Adkins, Doug, 66, 154 Afferent forces, 24 Andrews, Chris, 196 Adoption, of other visual arts forms, 140 Affleck, Ben, 213 Angeli, 25 Adventure, signifying, 84 Affordances, 201 Angelo, David, 176 Advertisements, 3 A42, 84 Anheuser-Busch, 143 deconstructing and categorizing, see Agassi, Andre, 94 Animation (animated cartoons), 64, 138, Deconstructing model formats Aimette, Michael, 59 172–174. See also Motion parts of, 18–20 Airbnb, 136 Anolik, Richy, 104 Advertising, 2–17 AKQA, 116, 117, 144, 180 Anomaly, 10 ad agencies, 10–11 Alach, Joanne, 96 Anonymous Content, 84 categories of, 3–4 Alejo, Laura, 131 Antfood, 131 creative brief sample, 13–14 Alexander, Shannon, 176 Anti-Defamation League, 11 “Creative Revolution” in, 6 Alice and Olivia, 142 APM Music, 176 creators of, 6, 9–10 Alignment, 34–36 Apps, -
Summer 2021 Schedule
COVID-19COVID-19 UPDATEUPDATE We’re prepared for change! Due to the COVID-19 pandemic, class offerings and schedules are subject to change. We are frequently monitoring health recommendations and we are prepared to move many face-to-face class offerings to LIVE Online. If you have questions about a class, please call us at 402-437-2700 or email your inquiry to [email protected]. For college updates, visit www.southeast.edu/covid-19 At SCC, you can take classes for non-credit or credit. What Are Non-Credit Courses? What Are Credit Courses? These are designed to enhance your current workforce Program credit courses may be taken without being skills, upgrade your job skills, or for personal pleasure. Each admitted to an SCC degree program. If you would like to quarter, new specialty classes appear, and new academic pursue a particular Program of Study and earn a college and technical courses are added. Classes are small, and degree, contact the Admissions Office. You can request instructors understand the needs of adult learners. program information by calling 402-437-2600 or visiting www.southeast.edu. Non-credit Class Refund/Drop Policy How to Read the Schedule The student is entitled to a 100% refund for any non-credit class if the class is dropped the day before class New Course Notation Course Title begins. If a student drops a class the day class begins or after, there will Prerequisites be no refund. Course prerequisites are Credit Classes must be dropped listed when appropriate using WebAdvisor or must have written notice to drop. -
The Chronicle
Thursday February 9, 1984 Volume 80, Number 96 Duke University Durham, North Carolina THE CHRONICLE Newsfile Medical school to cut enrollment Beirut fighting heavy: The guns of the battleship New Jersey and the By ELIZABETH TEMPLE son to get it down and to really appreciate destroyer Caron pounded Moslem Druse Class size at the Duke medical school will what he is learning and to reflect on it, to and Syrian gun batteries in Lebanon in assimilate it," said Christakos. "We just a thundering nine-hour barrage The decrease by more than ten percent over the next five years. 'Duke has decided to cut wanted to make the first year a better lear bombardment was the heaviest and most ning process." sustained American military action The scheduled reductions are a result of since the marines arrived in Beirut 16 concerns about the "doctor glut" predicted back as a message The Medical School Advisory Committee months ago. See page 2. by the Graduate Medical Education Na made a Jan. 10 decision to change the cur tional Advisory Committee, said Dr. to the medical world. riculum in response to faculty and student Suydam Osterhout, associate dean of ad input. BritOriS Withdraw: Britain with Duke is the first. missions at the medical school. The curriculum changes will not affect drew its 115 troops from Beirut. The tuition, Christakos said. Britons dashed through the streets of the The cut will gradually lower the size of to stand up and be shattered city at dawn to the port city entering classes from the current 114 to 100 counted - to say that "The point of all this is to give first-year of Junieh, where helicopters met them students by decreasing the number of avail students more time. -
College Gets $1.6M Grant for Additions
NYC page 2-4 Niagara News Orientation page 35 September 28, 2001 FREE VOLUME 32 ISSUE 1 Niagara News is produced by the Journalism-Print students at Niagara College, Welland Campus College gets $1.6M grant for additions By RYAN SUTHERLAND Performance Indicator test scores Staff Writer helped the college receive such a Niagara College received a $1.6- large amount of funding from the million grant from the Ontario gov- government, says Niagara College ernment to build a new Learning President Dan Patterson. Resource Centre (LRC) and cafete- Hudak says, “This funding is ria at the Welland campus. integral to our ability to give the The renovations to the library in quality services and facilities our the Simcoe building began in late students expect and deserve. Many April. campuses are not large enough and Niagara is “trying to meet stated are in need of renovation for com- student needs to have a cafeteria fortable learning facilities.” and LRC in the main building of “I applaud the government, and Niagara College (Welland cam- Mr. Maves and Mr. Hudak in par- pus),” says Steve Hudson, vice- ticular, for responding positively to president of corporate services. the college’s needs,” says Patterson, The original focus of Niagara in a press release issued by Maves. was to construct a new building on Along with the $1.6 million, campus, but it wasn’t within the there was a $116,276 grant to financial reach of the college, says upgrade apprenticeship-training Hudson. facilities at the college. MPP Tim Hudak, Ontario’s min- “In today’s economy, highly ister of tourism, culture and recre- skilled workers are vital to contin- ation, and Niagara Falls MPP Bart ued economic growth,” says Hudak, Maves presented the provincial in a press release issued by Maves. -
Fall Prevention Magazine First Quarter WHAT CAN THERAPY 13 DO for YOU?
First Quarter 2021 | Issue 13 UNDERSTANDING T H E M O S T COMMON TYPES OF ARTHRITIS NAVIGATING THE Gain an understanding of the most CARE HIGHWAY common types of arthritis, their Knowing your next destination on the care symptoms, and treatments highway will help you make informed decisions and be your own best advocate STAY UPRIGHT AND UPLIFTED Learn about common arthritis dianoses and how they contribute to your fall risk THIS ISSUE 04 EDITOR'S NOTE 05 UNDERSTANDING THE MOST COMMON TYPES OF ARTHRITIS 08 STAYING UPRIGHT AND UPLIFTED NAVIGATING THE 11 CARE HIGHWAY Fall Prevention Magazine First Quarter WHAT CAN THERAPY 13 DO FOR YOU? Therapy can help in a number of ways - including protecting those arthritic joints. Learn more about how therapy might be able to help you in a way you had not known of! GOOD FOOD CHOICES 14 There are multiple ways your diet can help reduce arthritis syptoms! Learn more about the types of foods you should eat and should avoid. 15 10 WAYS TO SHOW LOVE TO THE PEOPLE WE CARE ABOUT Theres never a bad time to learn about ways to show your love to those you care about. Learn about our top 10 favorites here! 19 CAN YOU BELIEVE IT? Flip ahead to this article to learn fun facts about St. Patrick's! A WORD FROM THE 22 CEO The CEO of a major rehab therapy company speak up about women's history! 2 CEO & PUBLISHER Dr. Janet Mahoney, DPT, CEO [email protected] EDITOR-IN-CHIEF Victoria Kilroy, MSPT [email protected] DIRECTOR OF MARKETING Jackson Falby [email protected] CHIEF OPERATING OFFICER Virginia Brackett, PT [email protected] DIRECTOR OF BIZ-DEV Nancy Vanbenschoten [email protected] Editorial submissions are welcome.