Solutions for Underbanked Mid South Communities
2011 IMPACT REPORT
Growing and Dear Friend, The need for HOPE has never been greater. As the country While expanding its reach to assist more communities, HOPE Preserving Assets Across continues its recovery from a tumultuous economic downturn, continued to operate its core programs, originating more than capital for businesses, homeowners and hard-working families, 1,700 consumer, business, housing and other community particularly those in low-income communities and small towns, development loans during 2011. The impact of these activities the Mid South flows at an anemic pace. In many markets, banks have pulled was amplified by our policy efforts, led by the Mississippi Economic out altogether, leaving the underserved with even fewer financial Policy Center, which has become one of the country’s most options than before. Across much of the Mid South, predatory respected and effective sources of analysis on issues that affect lenders dot the landscape, filling the void in these bank deserts, low-income families. charging exorbitant rates, and targeting the elderly and other vulnerable segments of the population. Thank you for making HOPE possible
Bridging the gap In 2011, the National Community Reinvestment Coalition honored HOPE with the James Leach Award, given annually to the nation’s When community leaders in Utica, Mississippi, asked for help most outstanding nonprofit organization at promoting fair and equal after the town’s only bank closed, HOPE responded. Initially access to credit and capital. NerdWallet, an online credit card operating out of City Hall, HOPE set up a temporary branch so comparison service, recognized HOPE as the community-focused the area’s blue-collar workers and older residents did not have to credit union offering the Best Community Infrastructure Support. endure the hardship of traveling long distances to access basic HOPE was singled out for its assistance to businesses that contribute Percentage of Unbanked and banking services or be subjected to check cashing stores to local child care, health care and infrastructure development. Underbanked Residents and other high-cost financing outlets. In May 2012, Utica will celebrate the opening of a permanent, newly HOPE’s mission is to strengthen communities, build assets and renovated branch of HOPE, their community-owned improve lives. As highlighted in this 2011 Impact Report , HOPE financial institution. held true to this mission during the past year, helping thousands navigate an increasingly challenging banking environment. In the Since 2008, HOPE has established branches in 10 communities coming years, we will build on these successes, bringing HOPE to that were losing financial institutions, preserving more than even more underserved people and places across the Mid South. $50 million in local assets and extending responsible financial services to more than 20,000 individuals. Our funders, partners and stakeholders enable HOPE to exist for those we serve. Thank you for your support over the years, In each case, HOPE expanded the toolbox of financial products and in the future. 21% or less available to its new member-owners. By offering a full menu of 21.1% - 24% 24.1% - 28% services, including checking and savings accounts, credit and Sincerely, 28.1% - 32% ATM cards, online banking, payday loan alternatives, business More than 32% loans, home mortgages and more, HOPE is turning the tide in Source: Federal Deposit Insurance Corporation - MEPC Analysis the nation’s most underbanked region.
William A. Percy Robert L. Gibbs William J. Bynum Chairman Chairman Chief Executive Officer Hope Enterprise Corporation Hope Credit Union Hope Enterprise Corporation Hope Credit Union
1 Growing and Dear Friend, The need for HOPE has never been greater. As the country While expanding its reach to assist more communities, HOPE Preserving Assets Across continues its recovery from a tumultuous economic downturn, continued to operate its core programs, originating more than capital for businesses, homeowners and hard-working families, 1,700 consumer, business, housing and other community particularly those in low-income communities and small towns, development loans during 2011. The impact of these activities the Mid South flows at an anemic pace. In many markets, banks have pulled was amplified by our policy efforts, led by the Mississippi Economic out altogether, leaving the underserved with even fewer financial Policy Center, which has become one of the country’s most options than before. Across much of the Mid South, predatory respected and effective sources of analysis on issues that affect lenders dot the landscape, filling the void in these bank deserts, low-income families. charging exorbitant rates, and targeting the elderly and other vulnerable segments of the population. Thank you for making HOPE possible
Bridging the gap In 2011, the National Community Reinvestment Coalition honored HOPE with the James Leach Award, given annually to the nation’s When community leaders in Utica, Mississippi, asked for help most outstanding nonprofit organization at promoting fair and equal after the town’s only bank closed, HOPE responded. Initially access to credit and capital. NerdWallet, an online credit card operating out of City Hall, HOPE set up a temporary branch so comparison service, recognized HOPE as the community-focused the area’s blue-collar workers and older residents did not have to credit union offering the Best Community Infrastructure Support. endure the hardship of traveling long distances to access basic HOPE was singled out for its assistance to businesses that contribute Percentage of Unbanked and banking services or be subjected to check cashing stores to local child care, health care and infrastructure development. Underbanked Residents and other high-cost financing outlets. In May 2012, Utica will celebrate the opening of a permanent, newly HOPE’s mission is to strengthen communities, build assets and renovated branch of HOPE, their community-owned improve lives. As highlighted in this 2011 Impact Report , HOPE financial institution. held true to this mission during the past year, helping thousands navigate an increasingly challenging banking environment. In the Since 2008, HOPE has established branches in 10 communities coming years, we will build on these successes, bringing HOPE to that were losing financial institutions, preserving more than even more underserved people and places across the Mid South. $50 million in local assets and extending responsible financial services to more than 20,000 individuals. Our funders, partners and stakeholders enable HOPE to exist for those we serve. Thank you for your support over the years, In each case, HOPE expanded the toolbox of financial products and in the future. 21% or less available to its new member-owners. By offering a full menu of 21.1% - 24% 24.1% - 28% services, including checking and savings accounts, credit and Sincerely, 28.1% - 32% ATM cards, online banking, payday loan alternatives, business More than 32% loans, home mortgages and more, HOPE is turning the tide in Source: Federal Deposit Insurance Corporation - MEPC Analysis the nation’s most underbanked region.
William A. Percy Robert L. Gibbs William J. Bynum Chairman Chairman Chief Executive Officer Hope Enterprise Corporation Hope Credit Union Hope Enterprise Corporation Hope Credit Union
1 HOPE helped Phyllis Byrd attain a goal that so many people Affordable Housing & strive to reach: owning a home. Today, she is the proud owner of a three-bedroom, two-bathroom home in a quiet, peaceful Tunica neighborhood. “I love my home. This is Homeownership something I’ve always wanted,” she stated. “They chose the When times are tough, borrowing money is even tougher. right name when they chose HOPE, because that’s what This is especially true when it comes to home loans, and no they give people every day.” group feels the pain more than low- and moderate-income families.
Today’s lending criteria are tighter than ever, making it even more difficult for underserved customers to realize the Amer - ican dream of homeownership. For many people, organiza - tions like HOPE represent the only path to owning a home. Joy After the Storm: Blade found a home that was within her pre-approved limit. A New Home for Phyllis Byrd The majority of HOPE’s mortgage customers are low- to But on further inspection, she discovered problems that moderate-income borrowers. In 2011, 55% of mortgages would require renovations, so she decided to keep looking. On April 27, 2011, Phyllis Byrd’s life changed forever. closed were to borrowers who had annual incomes that After driving through neighborhoods every weekend, she At the time, it was difficult for her to imagine that the were less than 80% of the median family income. In finally found a home that was just right for her. It was in a change would ultimately be for the better. addition, 83% of HOPE’s mortgages during the year were higher price range, but by this time her credit was strong made to first-time homebuyers. HOPE sees the potential enough that she was able to qualify for the higher amount. That night, a powerful thunderstorm with straight-line winds in these borrowers and works to help them overcome the tore through the small community of Tunica, Mississippi, Persistence Pays Off for Vanessa Blade many obstacles to buying a home. Blade and her family now reside in a 2,770-square-foot, blowing Byrd’s mobile home off its foundation and ripping four-bedroom home in New Orleans East. “The home is Hurricane Katrina impacted New Orleans resident the roof completely off. “God told me where to go, so I got perfect and the neighborhood is wonderful. It’s very family Using tools like the HOPE Affordable Mortgage loan, Vanessa Blade’s life in more ways than one. First, she on the floor between the sofa and coffee table,” Byrd said. oriented. This is the kind of neighborhood we always subsidy programs and homeowner counseling, HOPE helps had to relocate, leaving her home and old job behind. “I saw the roof torn off before my very eyes.” wanted to live in,” she said. families and individuals achieve homeownership, taking As a result of the relocation, she was out of work for time and leveraging resources that are often not provided more than a year. Quite understandably, the sudden She had been living in this mobile home since 2003. Now Vanessa Blade is proof that persistence is very often the by other lenders. move and lack of employment led to credit issues. she literally had no roof over her head. With her home key to success. “I’d tried to buy a home before, but always totally destroyed, she began searching for other housing Homeownership, however, is not the only route to a better met with disappointment,” she explained. “It’s a great options. Her search took her to the Tunica County When she was finally able to return to New Orleans, life. HOPE also works every day to ensure that quality, feeling to see all the hard work pay off. HOPE knew how Community Development Coalition, Inc. Although she Blade came home to find that rents were double what affordable rental housing is available to people in important this was to my family and worked as hard as was initially looking for rental property, Byrd soon realized they had been before Katrina. She decided that if she communities throughout the Mid South. HOPE provides I did to make it happen.” that becoming a homeowner was a real possibility. could pay those rents, she could pay a mortgage. financing for rental property development that meets the needs of low- and moderate-income families and helps !#% !##!(# HOPE partners with the Tunica County Community Blade had heard about HOPE through a real estate agent. stabilize communities. Development Coalition because the two organizations share Working with her HOPE mortgage loan officer, she set about #%#$%$ the task of improving her credit rating so she could qualify the goal of helping people in distressed areas to achieve !#% !##!(# #% homeownership. The Coalition helps potential buyers for a mortgage. Every time she paid off a debt, she sent #%#$%$ prepare for homeownership through homebuyer education letters and receipts to the credit agencies. Throughout and credit counseling, then refers the borrowers to HOPE the process, she kept in close contact with HOPE. “I must have called my HOPE lender a million times,” Blade said.
for their loans. “But she always treated me like her only customer.” Coalition staff took Byrd through homeowner education Because of her persistence and aggressive approach, Blade’s classes to help her qualify for a loan. When she was ready, &(.&0 %31*2 3: .567".1*
.235.7< 2(31* 31*'8<*56 they sent her to HOPE for a mortgage. credit rating improved dramatically in a short period of time. “One day I received a pre-approval letter from my HOPE mortgage originator,” Blade stated. “She told me it was time to go house shopping.” 2 3 HOPE helped Phyllis Byrd attain a goal that so many people Affordable Housing & strive to reach: owning a home. Today, she is the proud owner of a three-bedroom, two-bathroom home in a quiet, peaceful Tunica neighborhood. “I love my home. This is Homeownership something I’ve always wanted,” she stated. “They chose the When times are tough, borrowing money is even tougher. right name when they chose HOPE, because that’s what This is especially true when it comes to home loans, and no they give people every day.” group feels the pain more than low- and moderate-income families.
Today’s lending criteria are tighter than ever, making it even more difficult for underserved customers to realize the Amer - ican dream of homeownership. For many people, organiza - tions like HOPE represent the only path to owning a home. Joy After the Storm: Blade found a home that was within her pre-approved limit. A New Home for Phyllis Byrd The majority of HOPE’s mortgage customers are low- to But on further inspection, she discovered problems that moderate-income borrowers. In 2011, 55% of mortgages would require renovations, so she decided to keep looking. On April 27, 2011, Phyllis Byrd’s life changed forever. closed were to borrowers who had annual incomes that After driving through neighborhoods every weekend, she At the time, it was difficult for her to imagine that the were less than 80% of the median family income. In finally found a home that was just right for her. It was in a change would ultimately be for the better. addition, 83% of HOPE’s mortgages during the year were higher price range, but by this time her credit was strong made to first-time homebuyers. HOPE sees the potential enough that she was able to qualify for the higher amount. That night, a powerful thunderstorm with straight-line winds in these borrowers and works to help them overcome the tore through the small community of Tunica, Mississippi, Persistence Pays Off for Vanessa Blade many obstacles to buying a home. Blade and her family now reside in a 2,770-square-foot, blowing Byrd’s mobile home off its foundation and ripping four-bedroom home in New Orleans East. “The home is Hurricane Katrina impacted New Orleans resident the roof completely off. “God told me where to go, so I got perfect and the neighborhood is wonderful. It’s very family Using tools like the HOPE Affordable Mortgage loan, Vanessa Blade’s life in more ways than one. First, she on the floor between the sofa and coffee table,” Byrd said. oriented. This is the kind of neighborhood we always subsidy programs and homeowner counseling, HOPE helps had to relocate, leaving her home and old job behind. “I saw the roof torn off before my very eyes.” wanted to live in,” she said. families and individuals achieve homeownership, taking As a result of the relocation, she was out of work for time and leveraging resources that are often not provided more than a year. Quite understandably, the sudden She had been living in this mobile home since 2003. Now Vanessa Blade is proof that persistence is very often the by other lenders. move and lack of employment led to credit issues. she literally had no roof over her head. With her home key to success. “I’d tried to buy a home before, but always totally destroyed, she began searching for other housing Homeownership, however, is not the only route to a better met with disappointment,” she explained. “It’s a great options. Her search took her to the Tunica County When she was finally able to return to New Orleans, life. HOPE also works every day to ensure that quality, feeling to see all the hard work pay off. HOPE knew how Community Development Coalition, Inc. Although she Blade came home to find that rents were double what affordable rental housing is available to people in important this was to my family and worked as hard as was initially looking for rental property, Byrd soon realized they had been before Katrina. She decided that if she communities throughout the Mid South. HOPE provides I did to make it happen.” that becoming a homeowner was a real possibility. could pay those rents, she could pay a mortgage. financing for rental property development that meets the needs of low- and moderate-income families and helps !#% !##!(# HOPE partners with the Tunica County Community Blade had heard about HOPE through a real estate agent. stabilize communities. Development Coalition because the two organizations share Working with her HOPE mortgage loan officer, she set about #%#$%$ the task of improving her credit rating so she could qualify the goal of helping people in distressed areas to achieve !#% !##!(# #% homeownership. The Coalition helps potential buyers for a mortgage. Every time she paid off a debt, she sent #%#$%$ prepare for homeownership through homebuyer education letters and receipts to the credit agencies. Throughout and credit counseling, then refers the borrowers to HOPE the process, she kept in close contact with HOPE. “I must have called my HOPE lender a million times,” Blade said.
for their loans. “But she always treated me like her only customer.” Coalition staff took Byrd through homeowner education Because of her persistence and aggressive approach, Blade’s classes to help her qualify for a loan. When she was ready, &(.&0 %31*2 3: .567".1*
.235.7< 2(31* 31*'8<*56 they sent her to HOPE for a mortgage. credit rating improved dramatically in a short period of time. “One day I received a pre-approval letter from my HOPE mortgage originator,” Blade stated. “She told me it was time to go house shopping.” 2 3 “They made it easy for me,” Ward said. “No bank or credit A HOPE program manager helped Winn develop a strategy to Retail union ever worked with me the way they did. I want to work clear up past issues and strengthen his credit. Determined to im - with people like HOPE – people who are concerned about me.” prove his financial situation, Winn began to aggressively pay off all lingering debt. As he paid off outstanding items, HOPE Financial It wasn’t long before Ward was sold on HOPE. He closed every helped him send letters to the credit agencies to update his report. account he had at other institutions and moved them to HOPE. Services He opened a Kasasa Checking rewards account with direct After Winn had been a credit union member for six months, deposit and a debit card, as well as a Kasasa Savings account. HOPE approved him for a StretchPay loan. Originally designed He is now a very active HOPE customer, enjoying a full range as an alternative to predatory payday loans, a StretchPay loan can In recent years, a record number of banks have closed in of financial services. help borrowers build credit by demonstrating a pattern of timely low-income, rural and minority communities, leaving residents repayment. Winn paid dutifully every month, and his credit score without critical services. For many across the Mid South, “I’ve never had this many benefits from a bank,” Ward said. steadily improved. HOPE has been an oasis in these financial deserts, providing “Plus they treat me like family every time I walk in the door. underserved people with access to quality, affordable financial I am proud to say I’m with HOPE.” “HOPE helped me get everything squared away,” Winn said. services. “I’d worked with another credit union, but they didn’t help In addition to establishing account relationships, HOPE me the way HOPE did.” When a major bank closed its doors in Mississippi’s Utica and continued working with Ward for over a year to build his credit Edwards communities, residents were left with no financial and make him mortgage-ready. In September of 2011, he was In 2011, Winn mentioned to his HOPE representative that he institution, and many of the local citizens are low-income or approved for a mortgage, eliminating worries about foreclosure had been driving his old car for what seemed like forever, and that elderly people with no means to travel to another town for and keeping his mother’s home in the family. he needed a newer, more reliable vehicle. Given his improved banking. HOPE saw the opportunity to respond to a significant credit rating and positive payment history, HOPE was able to need and to connect people to an institution that put them first. make Winn a loan for a truck, a 2006 GMC Sierra.
HOPE worked with community leaders, government officials Becoming the First Choice “When I have a financial problem, I bring it to HOPE,” said and local churches to establish a HOPE office in Utica. Initially for Mid South Residents a smiling Winn. “I have a great new truck, and my credit score operating out of the Utica City Hall, HOPE held a series of is going up, so I’m happy.” meetings to increase membership. Because of strong community Louis Ward came to HOPE via a community partner, Mercy support, HOPE opened a modular office, and plans are now in Housing and Human Development, on the Mississippi Gulf place to move into a permanent facility. HOPE is also open Coast. Ward was initially part of a homeownership program, but was unable to secure a loan with traditional mortgage lenders. ! $& # ! $%#&%! each week in the Edwards Town Hall, providing information * *" about the credit union, opening accounts and making loans. HOPE helped him obtain a share-secured personal loan. This is 7-*5 In early spring of 2011, HOPE introduced an innovative a tool that HOPE often employs to help borrowers improve their credit. With a share-secured loan, the borrower puts money into #6*) checking product called Kasasa, a free checking account that $*-.(0* a deposit account, and HOPE loans against those funds. Interest pays generous interest in cash every month. Account holders #26*(85*) qualify for rewards by using simple, everyday services like debit rates and payments are low, giving borrowers an easy, low-cost cards, direct deposit and e-statements. Kasasa gives many way to establish credit or improve their rating. !-&5* underserved customers their first checking account. As more On the Road to Better Credit – !*(85*) 3&26 and more banks drop free checking services, Kasasa is drawing #' %! And Better Transportation &<)&<