JoAnn Silva CREATIVE DIRECTOR | ART DIRECTOR | PHOTOGRAPHER

Phoenix, AZ [email protected] 858.337.8499 mobile Career position fully utilizing my professional experience and talent in the field of Graphic Design. Offering background and knowledge in the following areas that relate to my objective.

Software: 2020 • 2020 • Adobe InDesign 2020 • Adobe InCopy 2020 2020 • 2020 • DC • 2020 Adobe Affect Effects CC • 2020 • CC • Adobe XD • FinalCut Pro HTML/CSS • WordPress • • Joomla • Prezi • Keynote • UI/UX • Vyond • Microsoft Excel • Microsoft PowerPoint • Basecamp • Asana

Education

Advertising Design/Fine Arts San Diego, CA Sep 1979 - Jun 1983 United States International University Course studies involved Advertising Design, Photography, Illustration and Marketing.

Experience Art Director & Photographer Phoenix, AZ May 2019 - Present Freelance Art Director & Photographer I have worked directly as a Art Director with large agencies such as ON Advertising, TeaVino, Fabcom, and Digital Air Strike in a freelance capacity creating campaigns, digital assets, logo development, PowerPoint presentations, billboards, packaging, and video concepts. In addition, I have done several large photoshoots for these agencies.

Creative Director San Diego, CA Apr 2018 - Apr 2019 Communication Partners LLC Creative Director for a digital publishing company that specializing in creating 15 different deliverables in the subject area of employee benefits. These items range from online, print, and presentation. I managed the creative team members and work directly with the CEO president in regards of quality control, design standards, employee hiring, and deployment of new products. In addition, I worked directly with all clients, leading design reveals, design concepts and partnerships with print suppliers.

Art Director San Diego, CA Mar 2016 - Nov 2017 Transform Partners, LLC Art Director for 4 brands that fall under the parent company: TurcomUSA, UltimoValue, Arevo, and Mount-It. My daily activities ranged from photography of products, brand development, website design, creation of Amazon +plus listings, e-newsletters, data-sheets, catalogs, banners, package design, and video. My work was done in partnership with the 3 owners to advance the 4 different brands with a marketing plan that is structure for both print and web. In addition, I also worked to find models, photographed those models, created concepts that were brand aligned, and provided all post-production via Lightroom, and Photoshop. During my time, I created 2 photo studios at the facility to accommodate the varies photography request. I managed 4 individual designers on the team. Art Director San Diego, CA Feb 2014 - Jan 2016 Planned Parenthood of the Pacific Southwest Interacted with copywriters to developed creative concepts and executions of those designs. Advised internal clients within the organization on all technical, creative, and visual recommendations for both web and print needs. Provide effective direction at photo shoots. Comprehensive computer photo-retouching and image development. Routinely conceptualized creative solutions that effectively communicated the strategic intended for each tactic within the assigned product(s).

Senior Graphic Designer San Diego, CA Apr 2012 - Sep 2013 Vinturi, Inc. Senior Graphic Designer for Vinturi, Inc. an international brand of wine & spirit aerators. My duties included a re-design of the companies website, packaging, promotional materials, brochures, stationery, advertisements, and display point-of- purchase items. In addition, I designed and produced various video components and social media campaigns.

Creative Director Phoenix, AZ Jul 2009 - Sep 2011 The Kim Komando Show/WestStar Radio Talk Show Network Creative Director for The Kim Komando Show & TVKim.com. I was responsible for the overall brand identification and design elements surrounding Kim Komando. This involves design and production of the shows website, newsletters, advertisements, books, and e-mail promotions for a online membership base of 10 million. In addition, I developed the look and functionality of TVKim.com a website/online broadcast which further promoted The Kim Komando Show. Creative Director Phoenix, AZ Jun 2007 - Oct 2008 The Bump Media, Inc. Creative Director for a national brand magazine and website that dealt with the subject of Pregnancy. After coming on board I re-designed the magazine, website, and all marketing tools. All none-camera ready advertisements, magazine production, FTP uploads, and press approvals, were my responsible. In addition, I worked closely with the President and Vice President of the company on brainstorming ideas for future company growth.

Senior Graphic Designer Phoenix, AZ Nov 2006 - Jun 2007 Gannett Pacific Publications Senior Graphic Designer for six community magazines that are targeted in the greater Phoenix and Las Vegas areas. I was responsible for such titles as Scottsdale 101, Green Valley Magazine, Foothills Magazine, Summerlin Magazine, Oro Valley Magazine. These responsibilities include the complete creative process for layout & design, cover concepts, photo direction and selection, and all pre-press PDF production including on-line approval. I also developed, designed, and produced a prototype of a style driven magazine for the Scottsdale, Arizona market.

Art Director San Diego, CA Jun 2005 - Nov 2006 Ziegler & Son Publishing Art Director for seven Chamber of Commerce Directories throughout California. These responsibilities include the complete creative process for layout & design, cover concepts, photo direction and selection, and all pre-press PDF production including on-line approval. In addition I worked directly with clients designing there camera ready advertisement for those publications. Senior Graphic Designer/Media Buyer San Diego, CA Mar 2003 - Jun 2005 Golden Acorn Casino Serving as the Graphic Designer for the casino I developed and produced marketing materials for the Marketing Department. These included a monthly newsletter, print advertisements, website design, internal signage, flyers, brochures, posters, restaurant menus, and billboards. During my time at the casino I successful designed a new print branding campaign resulting in a 25% overall increase in new business. In addition I also served as the Media Buyer. I worked closely with several radio, newspaper, magazine, billboard, and television representatives. I negotiated for the best overall packages that would meet the casinos requirements and financial needs. I worked to maintain schedules with our individual vendors, and negotiated prices and payment methods. I saw to it that all radio and television spots were delivered on time to traffic departments.

Art Director Palm Springs, CA Jan 2001 - May 2002 Gannett/The Desert Sun Art Director for Desert Magazine a 4-C glossy regional magazine serving the Palm Springs/Coachella Valley. I was responsible for the creative direction of four graphic designers and three in-house pre-press operators. Together we produced Desert Magazine monthly and the region’s Visitors Guide, also on a monthly basis. In addition, we also publish special promotional items for the following regional events on an annual basis: The Tennis Masters Series at Indian Wells, The Battle at Bighorn, The LPGA Nabisco Golf Tournament, The Palm Springs International Film Festival and The Bob Hope Classic Golf Tournament. Print cost evaluations, creative direction, color management along with overall design were all part of my responsibilities. Art Director San Diego, CA Aug 1998 - Dec 2000 San Diego Museum of Art Responsible for the branding of San Diego’s largest and oldest cultural institution. The curatorial team, education staff, program director, marketing team, store manager, membership department, events coordinator and museum director, all sought my design and creative direction on each marketing or promotion item that represented the museum. My duties included designing banners, title walls, didactics, labels, and signage within the galleries. As well, I designed the marketing collateral that supported the individual shows: brochures, PR folders, posters, YIP tickets, billboards, and all advertisements. The membership department requested my designs for their newsletter, invitations, and direct-mail campaigns as well. The selection of vendors (both printers & pre-press digital providers) was managed by myself. I signed-off on all bluelines and attended all press checks.

JoAnn Silva [email protected] 858.337.8499 mobile