CONSUMER VOTES ARE IN, CROWNING DANNY “SWIFT” GARCIA AS THIS WEEK’S BOXER CON CARÁCTER

NEW YORK (Oct. 13, 2010) – fans viewing Friday night’s TeleFutura broadcast of “Sólo Boxeo Tecate” sat in the judge’s seat and cast their text votes in naming Philadelphia native Danny “Swift” Garcia as the fighter with the most character. His defeat over Greek native Mike Arnaoutis, after a third round knockdown leading to a fourth round technical , led him to a landslide win (70 percentae of votes) over Arnaoutis.

Launched by Tecate, cerveza con carácter, the “Cinturón Tecate”award gives viewers the chance to recognize the strength, courage, and determination of up-and-coming fighters featured on “Sólo Boxeo Tecate.” The boxer who receives the most text votes will be featured in a 2-minute vignette during the following week’s program, giving viewers an insider’s look at the lives of this individual. As part of the promotion, adult consumers who participate will receive free ring tones and screen savers for their cell phones.

In case you missed Friday’s thrilling “Sólo Boxeo Tecate” episode from The Arena in Philadelphia, PA, below is a summary of the night’s excitement.

Winner Loser Method Round Danny Garcia Mike Arnaoutis Technical Knockout 4

Bastie Samir Joseph Dunn Technical Knockout 2

Victor Vasquez Bryne Green Split Decision 6

Wanzell Ellison Aaron Anderson Unanimous Decision 4

Kareem Cooley Eilud Torres Unanimous Decision 4

Arash Usmanee Anthony Flores Unanimous Decision 8

This week, “Sólo Boxeo Tecate” hits the Fantasy Springs Resort Casino in Indio, California for another exhilarating episode featuring some of today’s most promising boxing talent. Fans at home will have an opportunity to vote and determine whether Frankie Gomez or Ramon Montano is the boxer with the most character! Tune in at 11:30 p.m. ET/PT (10:30 p.m. CT) on TeleFutura.

For more information on “Cinturón Tecate” results or to speak with a brand executive about the program please contact FORMULATIN at (212) 219-0321.

Tecate Boxing

Tecate, cerveza con carácter, is the largest beer brand to sponsor boxing matches in the U.S. Part of its commitment to make boxing accessible to consumers is the title sponsorship of “Solo Boxeo Tecate,” which creates an opportunity for local fans to witness some of the most exhilarating fights by today’s up-and-coming prospects. Additionally, Tecate has been a primary supporter of Golden Boy Promotions’ marquee events since 2007, and has launched a variety of initiatives to ensure consumers are part of the boxing experience, including boxer autograph signing sessions, commemorative cans, PPV mail-in rebate offers, and most recently the launch of a mobile museum “Tecate Museo de Boxeo”, which showcases decades of the most memorable moments in the sport.

About Heineken USA Heineken USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the ; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone. Please visit https://ui.constantcontact.com/rnavmap/acalva/AppData/Local/Mi crosoft/Windows/Temporary%20Internet%20Files/Content.Outlook/B WYWEZMV/www.EnjoyHeinekenResponsibly.com.

About Golden Boy Promotions Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company. In 2007, in its fifth year of promoting, Golden Boy Promotions set a record by selling over 2.5 million in pay-per-view homes in a single night. Also in 2007, Golden Boy Promotions established the record for highest grossing pay-per-view homes in a single year with more than 4 million total. In 2009, the company broke records again by breaking the million mark in pay-per-view homes again with the return of Floyd Mayweather against Juan Manuel Marquez. Golden Boy Promotions is one of boxing’s most active and respected promoters, presenting shows in packed venues around the United States and the world on networks such as HBO, HBO Latino, TeleFutura, SHOWTIME, ESPN2 and Fox Sports Net.

Golden Boy Promotions currently has over 60 fighters under contract, from future hall of famers Bernard Hopkins, Sugar Shane Mosley and Juan Manuel Marquez to current world champions and superstars Ricky Hatton, Amir Khan, David Haye, Marcos Maidana, Israel Vazquez and . Also included on the company’s roster are top contenders Juan Diaz, , Saul Alvarez, Victor Ortiz, Joel Casamayor, Daniel Ponce De Leon, Librado Andrade, Rocky Juarez and Abner Mares as well as highly regarded prospects Danny Garcia, Frankie Gomez, Erislandy Lara, Carlos Velasquez and Deontay Wilder.