Training offers for the year 2013

training and communication of the culture of quality Training offers for the year 2013

indice

p/2 10 Università del Caffè p/11 Master’s degree in coffee economics and science p/12 29 Training courses p/30 41 Discovery courses p/42 43 Publishing projects p/45 49 Useful numbers and information p/50 51 The team

we support the growth and improvement of the supply chain through training and communication on the culture of quality coffee and of excellence

The Università del Caffè was first set up in Naples in 1999. In 2002 it was moved to Trieste, to the illycaffè headquarters. It is a center of excellen- ce created to promote, support and communicate the culture of quality coffee worldwide, through training. It is a special meeting place where not only coffee and hospitality professionals, but also enthusiasts, people who are curious about coffee and aspiring coffee connoisseurs can share in the passion for knowledge that distinguishes illycaffè, the leader in Italian for 80 years.

p/2 p/3 in-depth training

SUPPORT offered by experts ACTIVITIES to meet the needs and the expectations of coffee professionals

The Università del Caffè’s training activities have been designed to offer all professionals wor- king on the supply chain, both illy customers and others – the chance to grow and improve the level of quality at every single stage in their various areas of expertise. It is a virtuous circle of knowledge, a flair for understanding the market, focusing on the creation of value over time, through growth, sustainability and transparency, by broadening the scope of TRAINING its intervention from its relationship with professionals to direct sharing with the end consumers.

COURSES The Università del Caffè bases its authority on the effort illycaffè has put into resear- ch and innovation in the process and the product since 1933. This wealth of cultu- re and expertise and the opportunity of exchanging views with high-profile persona- ges in science, economy and culture, are reflected in the contents and information to be imparted to professionals during the various activities of support and training, initiating a pro- cess of positive cross-pollination that permeates and enhances every single working environment. Its attention to the real needs and requirements of producers and professionals in the bar, restau- rant and hospitality industry has led the Università del Caffè to diversify its training, offering courses of different depth and expertise. SUPPORT ACTIVITIES It teaches coffee producers how to obtain the finest coffee nature can provide, through the exchange and sharing of responsible and advanced cultivation techniques, and the correct methods of harve- sting and processing. The producers are also guided in their knowledge of economic and administra- tive processes. DISCOVERY TRAINING COURSES COURSES The Università del Caffè offers bar, restaurant and hospitality professionals, training and refresher courses on coffee and on the management and promotion of their business, organizing courses held at its headquarters and specific support activities held in the professionals’ own establishments. DISCOVERY COURSES For coffee aficionados and for anyone who is curious about coffee, it organizes, at its headquarters, at sales points and during cultural events, tasting sessions and discovery courses to teach people to appreciate and recognize the taste and aromas not only of coffee, but also other colonial products.

p/4 p/5 every day, throughout the world, alongside coffee entrepreneurs and professionals to let people enjoy the finest tasting experience SUPPORT TRAINING DISCOVERY ACTIVITIES COURSES COURSES possible

illycaffè’s strategy aims to give consumers a perfect cup of coffee in every place of consumption in the whole world. An enjoyable and memorable multisensory experience. To achieve this goal it is bar, restaurant crucial to offer – in addition to an excellent product – everything that contributes to its preparation, producers coffee lovers service and setting. Through its activities of training, support and communication, the Università del and hospitality Caffè contributes to the continuous improvement of the quality standards in all aspects: pro- and growers and connoisseurs duction, transformation processes and customer service. professionals

01. Trieste - Italy 02. Vienna - Austria 900 17.300 9.700 03. Opatija - Croatia in 2012 in 2012 in 2012 04. Paris - France 05. Munich - Germany 06. Athens - 07. Riga - Latvia 08. ‘s-Gravendeel - Holland 09. London - United Kingdom 10. Prague - Czech Republic 11. Barcelona - Spain Since 2000, more than 12. Istanbul - 19. New York - U.S.A. 13. Cairo - Egypt 20. Shanghai - China 100,000 people have been trained 14. Johannesburg - South Africa 21. Seoul - South Korea 15. Sao Paulo - Brazil 22. Kuala Lumpur - Malesia 16. Bogotá - Colombia 23. Bangalore - in the 25 branches worldwide 17. Santiago - Chile 24. Jakarta - 18. Mexico City - Mexico 25. Bangkok -

p/6 p/7 with coffee growers in producing countries to transfer 80 years of experience and science marked by respect for the environment

The activities of support for producers are a re- sult of the joint effort set up in 2000 with Pensa, the Agribusiness Intelligence Cen- ter at Sao Paulo University. Today the Univer- sità del Caffè in Brazil is a milestone in the training of local growers and entrepreneurs. The focus on communities in producing countries is reflected primarily in the provision of on-site training and through the partnerships set up with institutions for the creation of projects with a wide social impact. The sharing of knowledge propo- sed by the Università del Caffè agronomists and technicians to produce a coffee of superior quality, allows them, once they have achieved excellent re- sults, to obtain higher than market prices. BRAZIL: Curso em Agronegocio, more than 500 hours on agribusiness, in addition to participation in the Se- mana del Fazendero with the University of Viçosa. CENTRAL AMERICA: development of educational materials to be distributed through e-learning cour- ses in order to reach a greater number of users. AFRICA: in Tanzania, a pilot project aims to lead the coffee growers towards quality through simple and immediate visual messages, using some of the resources to generate new know-how to be tran- sferred to producers.

p/8 p/9 within a Master's degree in coffee network of excellence economics and science recognized as the most influential Aims and purpose: authority in transferring To offer a suitable multidisciplinary preparation to graduates who are interested in working in the coffee world the knowledge applied to – and more generally in the agri-food sector – along the entire production chain, from cultivation to hospitality and retail, the world of coffee including logistics, trading and the industrial process. Duration and credits: The development of the Università del Caffè has been made possible thanks to its fruitful collabora- tions with Italian and international partners, which have led to the formalization of important part- The master’s degree is composed nership agreements: Bocconi University, the University of Oxford, the University of Gastronomic of 400 hours of lessons divided into Sciences in Pollenzo, Master in International Business Administration - MIB Trieste, the Coffee 18 educational modules. Board of India and the Federation Nacional de Cafeteros in Colombia. It is worth 60 university credits. The whole course is held in English Together with the Ernesto Illy Foundation, a non-profit organization established and run by the and it is open to graduates in economics, Illy family to strengthen and develop the wealth of ideas, activities and insights Ernesto Illy left as a agriculture, engineering, political sciences, moral and cultural legacy, the Università del Caffè participates in managing the only Master’s degree in coffee economics and science. mathematics, physics and natural sciences from all over the world. As a university master’s degree, it is composed of 400 hours of lessons divided into 18 educational modules. The master’s degree, attended by 15 young people in 2011 and 18 in 2012, is organized and promoted by both the Foundation and the Università del Caffè and also by a group of renowned lea- Fee and scholarships:

ders in the field of education:the University of Trieste, the University of Udine, the International Superior School of Advanced Studies of Trieste (SISSA), the Association of Molecular Biomedici- The enrollment fee is 15,000 euros. ne (Area Science Park – Trieste) and the District of Coffee (Trieste Coffee Cluster). The Ernesto Illy Foundation offers some full or partial scholarships to deserving The Ernesto Illy Foundation offered 8 (full and partial) scholarships in 2011 and 9 in 2012 to worthy young graduates from the main coffee students from coffee-producing countries. producing countries. Enrollment: Please send your enrollment application with your curriculum vitae and a letter of presentation attached, to: [email protected]

p/10 p/11 TRAINING the training COURSES of its customers and the workforce is, for illycaffè, an essential element substance, originality for achieving and multidisciplinarity the highest quality in its product, to boost competitiveness its offer and its through growth service The Università del Caffè has developed an innovative and differentiated range of courses to meet, on the one hand, the training needs of entrepreneurs who wish to invest in the hospitality and re- staurant and café industry and, on the other, the need and professionals have for refresher courses if they want to improve and grow. The courses combine a practical component to the theoretical and scientific education on the topic of coffee, thus promoting and favoring professional orientation and support. This feature stems from the experience gained in having contact and ongoing dialogue with illy customers working in the international Ho.Re.Ca market. The training path, organized in six topic modules, provides comprehensive and integrated training for professionals who wish to master technical, theoretical and operational aspects related to the world of coffee: a set of tools, techniques and managerial skills designed to address the challenges and seize the opportunities that arise in the market.

p/12 p/13 MODULE MODULE MODULE MODULE MODULE MODULE COFFEE EXPERT COFFEE SPECIALIST BUSINESS MANAGEMENT PIT-STOP TRAINING TAILORED COURSES GOURMET CREATIVITY

01 AVAILABLE 02 06 09 AVAILABLE 12 AVAILABLE 15 p/17 IN ENGLISH p/18 p/20 p/22 IN ENGLISH p/24 IN ENGLISH p/27 coffee espresso bar sos service sweet and savory expert excellence image and quality check-up at the café THE COMPLETE COURSE FOR BECOMING THE SECRETS OF ESPRESSO COFFEE FURNISHING TECHNIQUES AND management ANALYSIS OF THE CAFÉ’S OFFER AND ECONOMIC TRANSFORM YOUR CAFÉ BY OFFERING THE PERFECT STAR IN THE COFFEE BAR REVEALED BY ILLY BUSINESS COMMUNICATION AND ORGANIZATIONAL MANAGEMENT GOURMET FOOD SIDE-BY-SIDE TRAINING all participants will receive

a certificate of participation Type of course: practical and theoretical Type of course: practical Type of course: practical and theoretical AT YOUR OWN BAR COUNTER Type of course: practical consultancy Type of course: practical Target participants: baristas, café managers, Target participants: baristas, café managers, Target participants: café managers Target participants: café managers Target participants: café managers, coffee lovers and connoisseurs coffee lovers and connoisseurs and store managers Type of course: practical consultancy and store managers baristas and restaurateurs Target participants: café managers and baristas Duration: 4 days Duration: 1 day Fee: € 320 +VAT 21% Duration: 1 day Fee: € 320 +VAT 21% Duration: 1 day Fee: € 910 +VAT 21% Duration: 1 day Fee: € 320 +VAT 21% Fee: € 997 + VAT 21% Special price Special price Duration: 1 day Fee: € 910 +VAT 21% Special price Special price Special price for illy customers: € 192 +VAT 21% for illy customers: € 192 +VAT 21% Special price for illy customers: € 650 +VAT 21% for illy customers: € 192 +VAT 21% for illy customers: € 598 +VAT 21% for illy customers: € 650 +VAT 21%

03 07 10 AVAILABLE 13 AVAILABLE 16 p/18 p/21 p/23 IN ENGLISH p/25 IN ENGLISH p/27 sales sos café tailored workshop excellence techniques management training with Biasetto THE MAGIC UNION BETWEEN ACQUIRING, ENGAGING AND SIDE-BY-SIDE TRAINING TO IMPROVE PERSONALIZED COURSE WITH A TEACHER SWEET AND SAVORY RECIPES MILK AND COFFEE WINNING OVER CUSTOMERS THE DAILY ACTIVITIES IN A CAFÉ HELD AT THE UNIVERSITÀ DEL CAFFÈ FOR YOUR CAFÉ Type of course: practical Type of course: practical and theoretical Type of course: practical consultancy Type of course: practical consultancy Type of course: practical Target participants: baristas, café managers, Target participants: café managers, store Target participants: café managers and baristas Target participants: café managers, store Target participants: café managers, coffee lovers and connoisseurs managers, baristas and shop assistants Duration: 1 day Fee: € 910 +VAT 21% managers, baristas and shop assistants baristas and restaurateurs Duration: 1 day Fee: € 320 +VAT 21% Duration: 1 day Fee: € 320 +VAT 21% Special price Duration: 1⁄2 day Fee: € 280 +VAT 21% Duration: 1 day Fee: € 420 +VAT 21% Special price Special price for illy customers: € 650 +VAT 21% Special price for illy customers: € 168 +VAT 21% Special price for illy customers: € 192 +VAT 21% for illy customers: € 192 +VAT 21% Duration: 1 day Fee: € 500 +VAT 21% for illy customers: € 252 +VAT 21% Special price for illy customers: € 300 +VAT 21%

04 08 11 AVAILABLE 14 AVAILABLE p/19 p/21 p/23 IN ENGLISH p/25 IN ENGLISH SUGGESTED PATHS artistic bar sos staff tailored For a new : cappuccino economics management consultancy 01 03 05 14 ART: A GREAT CLASSIC ECONOMIC AND FINANCIAL MANAGEMENT SIDE-BY-SIDE TRAINING FOR THE EXPERIENCE OF THE UNIVERSITY AND A SIGHT FOR SORE EYES AND BUSINESS PLANS EFFECTIVE STAFF MANAGEMENT PROFESSIONALS AT YOUR SERVICE For a barista who wishes to improve: Type of course: practical Type of course: theoretical Type of course: practical consultancy Type of course: practical consultancy 02 03 12 13 Target participants: baristas, café managers, Target participants: entrepreneurs, Target participants: entrepreneurs Target participants: café managers, store coffee lovers and connoisseurs café managers and store managers and business managers managers, baristas and shop assistants For a barista who wishes to stand out: Duration: 1 day Fee: € 320 +VAT 21% Duration: 2 days Fee: € 600 +VAT 21% Duration: 1 day Fee: € 910 +VAT 21% Duration: 1 day Fee: € 910 +VAT 21% Special price Special price Special price Special price 04 05 06 12 for illy customers: € 192 +VAT 21% for illy customers: € 360 +VAT 21% for illy customers: € 650 +VAT 21% for illy customers: € 650 +VAT 21% For a barista who wishes to brave the crisis: 05 08 11 15 14 p/19 coffee For those who take over with a new management: recipes 01 04 05 12 Chi può iscriversi? HOT AND COLD COFFEE-BASED PREPARATIONS WHEN AND WHERE? WHO CAN ENROLL? For café chain owners: AND SURPRISING COMBINATIONS The training courses are aimed at all professionals Type of course: practical All updated information 01 08 14 Target participants: baristas, café managers, on dates and venues for the courses working in the bar, restaurant and hospitality coffee lovers and connoisseurs can be found on the website industry, with no distinction made between illy For information on offers relating to the Suggested at www.unicaffe.com customers and others. The range of courses is also Duration: 1 day Fee: € 320 +VAT 21% Paths contact the Università del Caffè by calling the MA P OF TRAINING COUR S E open to coffee lovers and coffee connoisseurs. Special price toll free number 800 821 021 (from Italy only) from for illy customers: € 192 +VAT 21% Monday to Friday, 9am to 5pm

p/14 p/15 MODULE COFFEE EXPERT

AVAILABLE 01 IN ENGLISH coffee expert

participants THE COMPLETE COURSE FOR BECOMING THE PERFECT STAR IN THE COFFEE BAR will receive a copy of Caffè da Maestro, Aim : a complete manual An opportunity to enter the world of quality coffee via a comprehensive overview of the different activities associated with the product, the service and the management describing coffee’s of the café, from both a practical and a theoretical standpoint. A general view of the bean’s whole journey, journey, from the plant in its countries of origin to its transformation in the cup. from the plant Syllabus: to the cup History, customs and coffee transformation techniques across the world; (go to p.42) Cultivation, production and trading of green coffee; Industrial production process of coffee. Characteristics peculiar to espresso coffee; Practical and theoretical studies on the and the grinder-doser; Rules for extracting the perfect espresso, maintenance and set-up of the machine; Cappuccino and other coffee-based preparations. From a café with service to a café with experience; The café as a place of experience: dynamics for engaging the customer; The effects of coffee on the physiology of the consumer; Analysis of the sensory aspects and of tasting techniques. Practical tests on the visual, aromatic and gustatory tactile analysis of espresso coffee; Techniques and ideas for achieving a perfect cappuccino. A guided tour around the illycaffè plant.

Type of course: practical and theoretical Duration: 4 days Fee: € 997 + VAT 21% Special price for illy customers: € 598 +VAT 21% Target participants: the course is aimed at all professionals and entrepreneurs wishing to broaden their skills or seeking to enter the food and beverage sector. It is also open to experts and lovers of coffee.

for information: www.unicaffe.com – toll free number 800 821 021 (from Italy) – [email protected] p/16 p/17 MODULOMODULE SPECIALISTA COFFEE SPECIALI DEL CAFFÈST MODULE COFFEE SPECIALIST

02 03 04 05 espresso cappuccino artistic coffee excellence excellence cappuccino recipes

THE SECRETS OF ESPRESSO COFFEE THE MAGIC UNION BETWEEN : A GREAT CLASSIC HOT AND COLD COFFEE-BASED PREPARA- REVEALED BY ILLY MILK AND COFFEE AND A SIGHT FOR SORE EYES TIONS AND SURPRISING COMBINATIONS

Aim: Aim: Aim: Aim: To learn how to make a perfect espresso To understand the cappuccino through and To explore the creative possibilities in the To extend your offer by serving a coffee coffee to enhance the quality of the coffee through, including which milk to choose and preparation of cappuccino, both freehand product at any time of day and year, setting you serve by having in-depth knowledge the techniques and secrets for achieving a and with , experimenting with new yourself apart from the competition and of the techniques and the product. perfectly textured, thick crema every time. recipes made using the LatteArt technique. increasing sales! Syllabus: Syllabus: Syllabus: Syllabus: History and evolution of espresso coffee; Fundamentals of espresso coffee; Fundamentals of espresso coffee; From espresso coffee to recipes: Evolution and characteristics of the espres- Milk and its characteristics; Understanding milk; Equipment; so machine and the concept of grinding; Theory of milk emulsion; Techniques of milk emulsion; Basic rules; Rules for a perfect extraction and practice Equipment: jugs and spouts; Demonstration on how to create designs: Iced ; drills on grinding; Working in groups; a leaf and a heart; Hot coffees; Art and science of the espresso and the Practical demonstrations; Practical exercises; Theory and practice; peculiarities of illy coffee; Practical training on how to prepare How to use the topping; Espresso-based coffees and alcoholic Tasting session highlighting the most com- and milk emulsion. Other preparations. cocktails; mon mistakes; Practical exercises. Maintenance and cleaning the equipment.

Type of course: practical Type of course: practical Type of course: practical Type of course: practical Duration: 1 day Duration: 1 day Duration: 1 day Duration: 1 day Fee: € 320 +VAT 21% Fee: € 320 +VAT 21% Fee: € 320 +VAT 21% Fee: € 320 +VAT 21% Special price for illy customers: Special price for illy customers: Special price for illy customers: Special price for illy customers: € 192 +VAT 21% € 192 +VAT 21% € 192 +VAT 21% € 192 +VAT 21% Target participants: baristas, café Target participants: baristas, café Target participants: baristas, café Target participants: baristas, café managers, coffee lovers and connoisseurs managers, coffee lovers and connoisseurs managers, coffee lovers and connoisseurs managers, coffee lovers and connoisseurs The course is only open to those who have already attended the Coffee Expert course (p.17) or Cappuccino excellence.

for information: www.unicaffe.com – toll free number 800 821 021 (from Italy) – [email protected] p/18 p/19 MODULE BUSINESS MANAGEMENT

06 07 08 bar sales bar image techniques economics

FURNISHING TECHNIQUES ACQUIRING, ENGAGING ECONOMIC AND FINANCIAL MANAGEMENT AND BUSINESS COMMUNICATION AND WINNING OVER CUSTOMERS AND BUSINESS PLANS

Aim: Aim: Aim: How to set yourself apart from the competition How to interpret the needs of your customers To learn how to run the business from a by paying attention to the café’s image, by commu- by engaging them in an experience of consump- strategic point of view, consciously assessing nicating effectively, and above all, by presenting tion and purchase that will increase the percei- costs, investments, and marginality when the products and spaces in an appealing way. ved value of the offer and the marginality. analyzing economic performance. Syllabus: Syllabus: Syllabus: The relationship between form and demand; A comparison of sellers and customers; Reading the financial statements; Customers’ needs; How the customer has changed; Income statement and balance sheet; From selling products to selling services; Knowing your own offer; Analyzing financial indicators; The sales point’s image and identity; Customer focus: communication; A café’s budget and typical costs; Basic rules of furnishing; Selling: phases and techniques; Cost control; Prices; Wishes and goals; The break-even point for a café; The back counter; The needs of today; From economic to quantitative objectives; Coffee consumption in a café today is no longer a The display windows; The challenge of any good seller; Assessment of a café; question of merely tasting it. For many years now the search for differentiators has led to the intro- Coordinated communication. Practical exercises. Evaluating a business. duction of innovations in the product served and in the way it is presented. Type of course: practical and theoretical Type of course: practical and theoretical Type of course: theoretical Being open to new professional skills has become an important factor for competing in a challen- Duration: 1 day Duration: 1 day Duration: 2 days ging and increasingly complex environment. Fee: € 320 +VAT 21% Fee: € 320 +VAT 21% Fee: € 600 +VAT 21% The training module explores these areas, with an Special price for illy customers: Special price for illy customers: Special price for illy customers: in-depth look at theoretical and practical aspects of € 192 +VAT 21% € 192 +VAT 21% € 360 +VAT 21% the management techniques of visual merchandi- sing (visual promotion of the bar image) and visual Target participants: café managers Target participants: café managers, store Target participants: entrepreneurs, display (window dressing and internal display areas and store managers managers, baristas and shop assistants café managers and store managers in the café). This is a key step for engaging the customer in a purchasing and consuming experience that will enhance your overall offer, improving your overall profitabilityand making every detail unforgettable. for information: www.unicaffe.com – toll free number 800 821 021 (from Italy) – [email protected] p/20 p/21 MODULE PIT-STOP TRAINING

AVAILABLE AVAILABLE AVAILABLE 09 IN ENGLISH 10 IN ENGLISH 11 IN ENGLISH sos service sos café sos staff and quality management management

management SIDE-BY-SIDE TRAINING TO IMPROVE SIDE-BY-SIDE TRAINING FOR EFFECTIVE THE DAILY ACTIVITIES IN A CAFÉ STAFF MANAGEMENT SIDE-BY-SIDE TRAINING Aim: Aim: AT YOUR OWN BAR COUNTER From organizational management to To create a close-knit team, made up visual merchandising, an operational of motivated people, thus improving Aim: overview to improve the offer, maximizing the general organization and reducing A service offering qualified support to im- marginality. costs. prove the barista’s performance, including technical management of the machines, Programma: Syllabus: customer relations, and the preparations. Opening and closing routine; Opening and closing routine; Quality of the products; Shifts, duties and overall organization; Syllabus: Organization and preparation of the counter; Areas of responsibility and team work; Understanding the illy world; Rhythm of the service, allocation of tasks; Staff search and selection; Operation, maintenance and cleaning of Setting up displays of food and retail items; Regular staff meetings; equipment; Stock management; Role play; Quality control and improvement of the Cleaning, hygiene and injury prevention; Problem solving; coffee preparations served; Shifts and duties; Book of internal rules; Organization and preparation of the counter; Analysis of costs, revenues and marginality; Definition of improvement goals. Service techniques (with a focus on speed A prompt and efficient support service designed Definition of improvement goals. and organization); to ensure it gives the greatest contribution to the upgrading and improvement of the establish- Attitude towards the customer; Definition of improvement goals. ment’s overall management, from the preparation Type of course: practical consultancy Type of course: practical consultancy of beverages to the coordination of the serving staff. Duration: 1 day Duration: 1 day Type of course: practical consultancy By providing side-by-side support during business Fee: € 910 +VAT 21% Costo: € 910 +VAT 21% hours in the café, the work of the professional Duration: 1 day Special price for illy customers: Special price for illy customers: baristas and specialized lecturers at the Università Fee: € 910 +VAT 21% € 650 +IVA 21% € 650 +VAT 21% del Caffè, aims to transfer a sound technical and Special price for illy customers: organizational foundation, tailored to the real Target participants: café managers Target participants: entrepreneurs business needs of the café and its environment. € 650 +VAT 21% and baristas and business managers Only by immersing yourself in a specific situation Target participants: café managers can you identify its strengths and weaknesses, in and baristas order to trace a pathway towards efficient, con- crete and measurable improvement. for information: www.unicaffe.com – toll free number 800 821 021 (from Italy) – [email protected] p/22 p/23 MODULE TAILORED COURSES

AVAILABLE AVAILABLE AVAILABLE 12 IN ENGLISH 13 IN ENGLISH 14 IN ENGLISH tailored tailored check-up training consultancy

ANALYSIS OF THE CAFÉ’S OFFER AND ECONOMIC PERSONALIZED COURSE WITH A TEACHER THE EXPERIENCE OF THE UNIVERSITY AND ORGANIZATIONAL MANAGEMENT HELD AT THE UNIVERSITÀ DEL CAFFÈ PROFESSIONALS AT YOUR SERVICE

Aim: Aim: Aim: For every single activity, from the management To create a course on the real and specific To highlight the winning features and to the quality of the product served, the aim needs of the professional, relying on the assi- develop the potential of the staff is to highlight the strengths, the weaknesses, stance of a tutor provided at the headquarters and premises, while trying to reduce the opportunities the market and local context of the Università del Caffè in Trieste. the weaknesses by working around the offer and the risks that can arise. risks associated with the activity. Syllabus: Syllabus: iThe syllabus will be established and agreed Syllabus: Quality control of the product; upon together with the participant. The syllabus will be established and agreed Quality control of the service; upon with the consultant on the basis The working sessions are for a maximum of 2 Organizational system control; of the check-up, and it will develop the people per course. Inspection of the cleanliness of the premises; specific activities for the customer’s needs Inspection of the lay-out for display and potential. and service; Administrative management audit; Assessment of the competition; Type of course: practical consultancy Type of course: practical consultancy Summary report of the above; Definition of the path for improvement. Duration: ½ day Duration: 1 day Fee: € 280 +VAT 21% Fee: € 910 +VAT 21% An individual and personalized training cour- se held directly in the sales point or at the Uni- Special price for illy customers: Special price for illy customers: versità del Caffè itself. A unique opportunity € 168 +VAT 21% € 650 +VAT 21% dedicated to professionals who are particular- Type of course: practical consultancy Duration: 1 day Target participants: café managers, store ly determined to follow the path to maximum Duration: 1 day quality. Fee: € 500 +VAT 21% managers, baristas and shop assistants Fee: € 910 +VAT 21% Special price for illy customers: The contents, teaching methods and venue are Special price for illy customers: € 300 +VAT 21% defined together, with the aim of identifying € 650 +VAT 21% the most appropriate training solution or Target participants: café managers, store consultancy to satisfy your specific needs. An Target participants: café managers managers, baristas and shop assistants exclusive service enabling you to make the and store managers most of the professionalism and experience of the Università del Caffè professors and tech- nicians. for information: www.unicaffe.com – toll free number 800 821 021 (from Italy) – [email protected] p/24 p/25 MODULE GOURMET CREATIVITY

15 16 sweet and savory workshop at the café with Biasetto

TRANSFORM YOUR CAFÉ BY OFFERING SWEET AND SAVORY RECIPES GOURMET FOOD FOR YOUR CAFÉ

Aim: Aim: Increase the quantity and quality of the On the course you will learn the tricks of café food menu, using the right timings, the trade for making some sweet and savory methods and combinations from breakfast recipes, which all have coffee as one of their to the evening aperitif. ingredients. Syllabus: Syllabus: Consumption based on the times of day The necessary ingredients before starting and the menu; work; Organization of production; Raw materials: the characteristics of the Recipe cards, kitchen area and equipment; products and their correct use; The ingredients: tasting and pairing; Organization of work; Encouraging purchases; Demonstration of recipes; Tips and ideas for happy hour; Sweet recipes; Selection and analysis of sales; Savory recipes; Organization and management of purchasing; Using coffee in the kitchen; Examples of recipes; Organization of the offer. Recipes: sandwiches, cold dishes, desserts; How to identify areas of potential benefit; Setting targets for improvement.

Type of course: practical Type of course: practical Duration: 1 day Duration: 1 day Fee: € 320 +VAT 21% Fee: € 420 +VAT 21% Special price for illy customers: Special price for illy customers: € 192 +VAT 21% € 252 +VAT 21% Target participants: café managers, Target participants: café managers, baristas and restaurateurs baristas and restaurateurs

for information: www.unicaffe.com – toll free number 800 821 021 (from Italy) – [email protected] p/26 p/27 EXCLUSIVE COURSES FOR THE ARTISTI DEL GUSTO

days when the cost of Taste becomes revenue: knowing how An event that can attract a range of courses and intrigue. A "Day of Taste" to do sums developed exclusively is divided into two parts: for the Artisti del Gusto half a day is devoted to An engaging business role- (Artists of Taste), baristas training, and the other half play, to help you grow compe- and restaurant managers to a customer- dedicated titively while learning how to selected by illycaffè event. analyze financial statements worldwide, as the best to assess the impact of mana- You can choose between gerial decisions. interpreters two different areas: Latte Art, of the illy world a tasting of the best recipes Designed for everyone, this is a for breakfast and Aperitif Art, real course in business mana- the preparation and tasting gement to optimize the perfor- of the tastiest coffee mance of your café… Artisti del cocktails. Gusto become Artists of Profit! the Artista the Artista that wins that the Artista customers over communicates and its team

A happy customer is a loyal Getting to know your custo- A close-knit team always customer. The course provides mers well, learning to build works better. The course all the rules for offering an up a relationship of trust, teaches you how to become a efficient service of quality, to becoming masters at seizing real team coach, capable of allow the barista to establish business opportunities. Thanks creating a coordinated and a relationship of trust with the to an understanding of market integrated working group. The customers, building customer trends, communication will ultimate goal is to achieve total loyalty over time. become the strong point of customer satisfaction. your commercial offer.

For information, call the toll free number 800 821 021 (from Italy only), from Monday to Friday, 9am to 5pm p/28 p/29 DISCOVERY create value by transforming COURSES your café, hotel, restaurant or sales point into a place where sharing the passion your customers for excellence can enjoy an exclusive promoting the awareness educational tasting of quality experience The Università del Caffè’s discovery courses are aimed at managers and owners of bars, restaurants and hotels, tourism entrepreneurs, and groups and associations wishing to offer their customers the opportunity to enjoy a high profile learning experience first hand. The proposed courses can be held in any type of setting – from a café or bar to a conference hall – and they aim to help people understand, discover and verify what “quality” actually means in the world of coffee. The educational approach, designed to make the technical jargon accessible and user-friendly, seeks to engage the participants with tastings of the products and various preparations.

In the discovery courses, theory is always supported by practical tasks, to ensure a high level of im- partiality of the claims or arguments made. The advantage is twofold: on the one hand, by offering customers an educational pathway, their establishment enriches its offer with an original and highly differentiating service; on the other hand, by attending the course, these customers have the chance to enhance their knowledge and awareness of the served product. The courses are an opportunity to share a passion for excellence with your own customers and con- sumers, by giving concrete and transparent evidence of what motivates your choice of prepared or distributed products.

p/30 p/31

MODULE MODULE MODULE MODULE COLONIAL PRODUCTS COFFEE AND MORE AT COFFEE SCHOOL COOKING WITH RELISH

01 04 06 08 p/34 p/35 p/37 p/39 coffee coffee cappuccino barista for an hour cuisine RECOGNIZING QUALITY: FROM THE NATURE THE SECRETS OF A GREAT BECOME AN ESPRESSO PROFESSIONAL COFFEE AS AN INGREDIENT IN SWEET TO THE SCIENCE OF COFFEE ITALIAN CLASSIC FOR ONE HOUR AND SAVORY DISHES all participants will receive

a certificate of participation Duration: 1-2 hours (variable) Duration: 1-2 hours (variable) Duration: 1-2 hours (variable) Duration: variable un attestato di partecipazione Fee: € 390 +VAT 21% Fee: € 390 +VAT 21% Fee: € 390 +VAT 21% Fee: € 390 +VAT 21% Special price for illy customers: Special price for illy customers: Special price for illy customers: Special price for illy customers: € 351 +VAT 21% € 351 +VAT 21% € 351 +VAT 21% € 351 +VAT 21% Participants: 30 people Participants: 30 people Participants: 20 people Participants: 30 people a tutti i partecipanti ai corsi verrà rilasciato a tutti i partecipanti ai corsi

02 05 07 09 p/34 p/35 p/37 p/39 aromas from tea tea out of this world coffee connoisseurs cuisine INTRODUCTION TO TEA TASTING EDUCATE YOUR SENSES LIKE COMPLETE PATHWAY ON ILLY ESPRESSO TEA TO SERVE WITH ELEGANT AND CULTURE A REAL SOMMELIER IN SIX SESSIONS CULINARY CREATIONS Duration: 1-2 hours (variable) Duration: 1-2 hours (variable) Duration: 6 one-hour appointments Duration: variable Fee: € 390 +VAT 21% Fee: € 390 +VAT 21% Fee per appointment: € 390 +VAT 21% Fee: € 390 +VAT 21% Special price for illy customers: Special price for illy customers: Special price for illy customers: Special price for illy customers: € 351 +VAT 21% € 351 +VAT 21% € 351 +VAT 21% € 351 +VAT 21% Participants: 30 people Participants: 30 people Participants: 30 people Participants: 30 people

03 10 p/34 p/39 chocolate chocolate cuisine DISCOVER THE WORLD OF COCOA USING COCOA TO ENHANCE SWEET AND GOURMET CHOCOLATE AND SAVORY DISHES Duration: 1-2 hours (variable) Duration: variable Fee: € 390 +VAT 21% Fee: € 390 +VAT 21% Special price for illy customers: Special price for illy customers: € 351 +VAT 21% € 351 +VAT 21% Participants: 30 people Participants: 30 people

HOW TO ORGANIZE A COURSE ON YOUR OWN BUSINESS PREMISES

To learn about and take part in To check availability and schedule a day for the To publicize the event, the Università del Caffè A list of participants must be drawn up from the

V I A P ERCOR S I DEGU TATI the Università del caffè’s discovery activities, course, contact your local illy agent or call the provides the communication material, 100 perso- first day that promotion for the event begins. go to the calendar on the website at: toll free number 800 821 021 (from Italy) from nalized invitations and 5 posters. It is important The Università del Caffè will send a form for col- www.unicaffe.com Monday to Friday, 9am to 5pm or send an email that the courses are promoted autonomously. lecting the full names, email addresses and tele- to [email protected] phone numbers of participants. MA PP P OF THE DI S CO V ERY COUR E

p/32 p/33 MODULE COLONIAL PRODUCTS MODULE COFFEE AND MORE

01 02 04 05 coffee tea cappuccino aromas from out RECOGNIZING QUALITY: FROM INTRODUCTION TO TEA TASTING THE SECRETS OF A GREAT of this world THE NATURE TO THE SCIENCE OF COFFEE AND CULTURE ITALIAN CLASSIC ALLENARE I SENSI Syllabus: Syllabus: Syllabus: COME AUTENTICI SOMMELIER The quality of a cup of coffee comes from A course to discover tea, from theory All the secrets for preparing and recognizing afar, from the attention paid ever since the to preparation, through a description a perfectly-made cappuccino from first Syllabus: was first planted. This engaging of the main types and their production sight to first taste. From the instructions for A voyage through the coffee-growing and enjoyable course explains how to reco- areas. The course also includes a achieving a perfect espresso coffee to the countries: a series of tastings and prepara- gnize the value of a coffee preparation. tasting session. proper technique for emulsifying the cream tions of single origin espresso coffees are of milk. revealed to the palate in a play of contrasts Duration: 1-2 hours (variable) Duration: 1-2 hours (variable) and similarities, for you to understand, Fee: € 390 +VAT 21% Fee: € 390 +VAT 21% Duration: 1-2 hours (variable) appreciate and interpret like a sommelier. Special price for illy customers: Special price for illy customers: Fee: € 390 +VAT 21% Duration: 1-2 hours (variable) 351€ +IVA 351€ +IVA Special price for illy customers: Fee: € 390 +VAT 21% Participants: 30 people Participants: 30 people 351€ +IVA Special price for illy customers: Participants: 30 people 351€ +IVA Participants: 30 people 03 cioccolato DISCOVER THE WORLD OF COCOA AND GOURMET CHOCOLATE Università del Caffè at Eataly Syllabus: A course on the fundamentals of chocolate, from its history to tasting techniques, The Università del Caffè offers the opportunity to attend to learn how to evaluate the strengths the training courses for professionals and the discovery and weaknesses of the different courses in an exceptional venue: Eataly, a chain of stores set on the market. up to offer the best of Italian production in the food and wine industry. Duration: 1-2 hours (variable) Fee: € 390 +VAT 21% Special price for illy customers: for information: www.unicaffe.com 351€ +IVA Participants: 30 people

for information: www.unicaffe.com – toll free number 800 821 021 (from Italy) – [email protected] p/34 p/35 MODULE AT COFFEE SCHOOL

06 07 barista for an hour coffee connoisseurs BECOME AN ESPRESSO PROFESSIONAL COMPLETE PATHWAY ON ILLY ESPRESSO FOR ONE HOUR IN SIX SESSIONS A visit to illycaffè: pathways, Syllabus: Syllabus: discovery activities Become a barista, trying your hand The course aims to provide participants and guided tours at preparing an espresso coffee, using a with the information and skills needed to professional machine. Grinding, tamping understand all aspects of coffee, especially at the headquarters of and proper extraction: stepping into the illy espresso coffee, both from the historical the Università del Caffè shoes of a barista is far from simple, and cultural points of view and, above all, in Trieste for tour but it’s great fun! as regards its taste and flavor. operators, groups and Duration: 1-2 hours (variable) associations Fee: € 390 +VAT 21% 6 one-hour sessions at the Università del Special price for illy customers: Caffè will provide the theory and the practi- cal experience for you to become a true 351€ +IVA coffee connoisseur. Participants: 20 people

Trieste and coffee Tastings The sessions are held at the headquarters Botany Cappuccino of the Università del Caffè in Trieste. Preparations Barista for an hour

Duration: 6 one-hour appointments Fee per appointment: € 390 +VAT 21% Special price for illy customers: 351€ +IVA Participants: 30 people

Coffee aficionados and connoisseurs who wish to participate individually in these sessions can view all the dates at: www.unicaffe.com

for information: www.unicaffe.com – toll free number 800 821 021 (from Italy) – [email protected] p/36 p/37 MODULE COOKING WITH RELISH

coffee, tea and chocolate in the kitchen

Three course-events dedicated to managers who are curious and keen to experiment in their café, how to transform three products normally savored between meals, into the main features of each course. A gastronomic experience which is, at the same time, also a lesson and a tasting session.

08 09 10 coffee tea chocolate cuisine cuisine cuisine

A professional chef will use Unleash creativity and Cocoa provides more than coffee as an ingredient in technical skills, using tea to just flavor, indeed it is a real sweet and savory dishes, right accompany original, sophisti- food. And, as such, it can be before your very eyes. And, cated culinary creations. used to enhance savory dishes, after tasting them, you will be With its elegant vegetal notes, playing on original and surpri- given all the recipes for quality tea has the advantage singly delicious combinations, repeating the experience in of exalting recipes in a sober, in a menu you can prepare your own kitchen at home. balanced manner. and enjoy.

Fee: € 390 +VAT 21% Special price for illy customers: € 351 +VAT 21%

for information: please visit www.unicaffe.com call the toll free number 800 821 021 (from Italy), from Monday to Friday, 9am to 5pm or write an email to [email protected]

p/38 p/39 DISCOVERY ACTIVITIES

lessons and tastings participation open to the general public at cultural festivals and events

At cultural events and festivals, the Università del Caffè organizes tasting sessions and discovery courses on the culture of coffee, tea, chocolate and other colonial products, which are free of charge and open to the general public. A range of courses can be personalized according to the specific needs of the public and the particular context in question, using any of the courses available. Ever since it was first established, the Università del Caffè has endeavored to convey technical and scientific topics using simple, immediate language,to boost public engagement. This has facilitated the inclusion of courses at cultural events with a large and diverse public. In addition to its strong partnership with Festivaletteratura, the literary fair held in Mantua, the Università del Caffè takes active part in the Caffeina Literary Fair of Viterbo and in the Festival della Scienza of Genoa. On all these occasions, the courses are scheduled according to the calendar dates of the event, at various times of the day, to engage people in real-life educational experiences of taste.

p/40 p/41 PUBLISHING PROJECTS

The Università del Caffè books and box sets can be purchased on line at www.shop.illy.com

the Università del Caffè box sets Multimedia courses designed to train café professionals. Each set contains a DVD of video lessons and an interactive CD with exercises, as well as a course summary manual.

THE AROMA OF THE WORLD CAFFè DA MAESTRO ESPRESSO COFFEE MAESTRO BARISTA MAESTRI DEL SERVIZIO LO STILISTA DEL BAR A passage through time, back A manual providing a complete view Written by Andrea Illy and edited A complete manual addressing all It focuses on the important role The first multimedia course on to the coffee bean’s origins, of the world of coffee, tracing its by an international group of coffee coffee-linked themes. Two DVDS service plays in the success of a café managing the image and style of a and through space, tracing its journey from its countries of origin experts, it describes from a technolo- and a manual with in-depth studies and in its winning over customers. quality café. A stylish box containing journey from its countries of to the coffee served in coffee bars, all gical and scientific point of view, all dedicated to customers’ new requi- The set includes a DVD of video a DVD of video lessons, a manual origin to the cup. the way to tasting techniques. the links in the quality chain leading rements and to the evolution of bar lessons and an interactive CD with describing the course topics and to a perfect espresso coffee. management. exercises, as well as a course sum- an interactive CD with exercises. Elisabetta Illy Università del Caffè Andrea Illy - Rinantonio Viani mary manual. Hoepli, 2010 Marsilio Editori, 2008 Egea, 1995

p/42 p/43 outstanding endorsements Gruppo illy SpA is the Illy family’s holding company, whose purpose is, in the long run, to develop a hub of taste, in which each company is a benchmark for high brand products, on the strength of their individuality and expertise.

Founded in 1933 by Francesco Illy, Dammann Frères is based in the de- Creating a superior quality choco- illycaffè produces and markets partment of Eure-et-Loir in Central late is an art requiring passion and worldwide a unique high quality France. It was the first company to dedication. Domori makes its pro- blend of nine pure Arabica beans introduce tea into France in 1692 ducts using only the finest of all the for the HoReCa industry, and for and to produce tea with natural fla- Criollo varieties of cocoa (0.001% of consumption in homes and offices. vorings, in the early 1950s. the global harvest) and the Trinitario useful numbers The balance of these ingredients varieties (less than 8%). This is why In the 1980s it launched the Cristal from South and Central America it has received the “Tavoletta d’Oro”, bag, which combines the practicality and from India and Africa, give illy best chocolate award in the single and information of the with the best and fi- coffee its distinct taste, which it origin dark chocolate category every nest taste. retains in every cup, wherever it is year since 2003. drunk around the world.

Its 90 hectares of land yield no more A leading company in the industry of A simple, genuine , with no than 35,000 bottles of Brunello di candied fruit and marrons glacés, for additives except for the finest carob Montalcino DOCG. Then there is more than 35 years it has been pro- flour. It is made with just fresh fru- the Brunello vigna Schiena d’Asi- ducing quality products for artisan it in season, from the best farming no DOCG, the Loreto, the Rosso di pastry-makers, chefs and ice-cream associations in Italy and from the Montalcino, the Botrys and the San makers. Its products are the result of company’s own Mura Mura farm Pio, giving a total production of no a rigorous selection of raw materials in Costigliole d'Asti, Sparea spring more than 100,000 bottles, proof of and manufacturing processes with water for the sorbets and fresh top a careful choice, which favors the low environmental impact, which quality whole cream milk for the ice integrated preservation of quality allow them to retain the genuine- creams, eggs from free range hens and the development of the region’s ness of their taste, which remains and a selection of the finest cocoas tradition. unaltered over time without the use and coffees from Central America. of artificial additives.

p/44 p/45 TRAINING COURSE PRICE LIST inquire, find out duration net total special price total of the course cost cost for illy customers cost and participate to improve, modulE COFFEE EXPERT keep up-to-date and grow 01 coffee expert 4 days € 997 + VAT 21% € 1,206.37 € 598 + iva 21% € 723.58

modulE COFFEE SPECIALIST 02 espresso excellence 1 day € 320 + VAT 21% € 387.20 € 192 + VAT 21% € 232.32 03 cappuccino excellence 1 day € 320 + VAT 21% € 387.20 € 192 + VAT 21% € 232.32 how can who A typical 04 artistic cappuccino 1 day € 320 + VAT 21% € 387.20 € 192 + VAT 21% € 232.32 you enroll? can enroll? day 05 coffee recipes 1 day € 320 + VAT 21% € 387.20 € 192 + VAT 21% € 232.32 Through your local illycaffè The training courses are aimed Lectures start at 9.30am modulE agent; at all professionals working in and finish at around 5.30pm. BUSINESS MANAGEMENT the bar, restaurant and hospi- By calling the toll free number In the classroom, teachers 06 bar image 1 day € 320 + VAT 21% € 387.20 € 192 + VAT 21% € 232,32 tality industry, with no 800 821 021 (from Italy only) and students get to know distinction made between 07 sales techniques 1 day € 320 + VAT 21% € 387.20 € 192 + VAT 21% € 232.32 Monday to Friday, each other quickly in the illy customers and others. 08 bar economics 2 days € 600 + VAT 21% € 726.00 € 360 + VAT 21% € 435.60 from 9am to 5pm; informal atmosphere. The range of courses is also by emailing: modulE open to coffee lovers and pit-stop training [email protected] coffee connoisseurs. 09 sos service and quality management 1 day € 910 + VAT 21% € 1,101.10 € 650 + VAT 21% € 786.50 10 sos café management 1 day € 910 + VAT 21% € 1,101.10 € 650 + VAT 21% € 786.50 11 sos staff management 1 day € 910 + VAT 21% € 1,101.10 € 650 + VAT 21% € 786.50

modulE TAILORED COURSES 12 check-up 1 day € 910 + VAT 21% € 1,101.10 € 650 + VAT 21% € 786.50 13 tailored training 1 day € 500 + VAT 21% € 605.00 € 300 + VAT 21% € 363.00 ½ day € 280 + VAT 21% € 338.80 € 168 + VAT 21% € 203.28 14 tailored consultancy 1 day € 910 + VAT 21% € 1,101.10 € 650 + VAT 21% € 786.50

modulE GOURMET CREATIVITY 15 sweet and savory at the café 1 day € 320 + VAT 21% € 387.20 € 192 + VAT 21% € 232.32 16 workshop with Biasetto 1 day € 420 + VAT 21% € 580.20 € 252 + VAT 21% € 304.92

For courses held at the Università del Caffè headquarters in Trieste, the fee includes a shuttle service between the affiliated hotels and the illycaffè plant, all lunches and coffee breaks, plus dinner on the first day of the course. The fees do not include hotel accommodation.

p/46 p/47 DISCOVERY COURSES PRICE LIST three simple steps duration net total special price total of the course cost cost for illy customers cost for choosing and organizing modulE COLONIAL PRODUCTS 01 coffee 1-2 hours € 390 + VAT 21% € 471.90 € 351 + VAT 21% € 424.71 courses and discovery 02 tea 1-2 hours € 390 + VAT 21% € 471.90 € 351 + VAT 21% € 424.71 03 chocolate 1-2 hours € 390 + VAT 21% € 471.90 € 351 + VAT 21% € 424.71 activities in your own modulE COFFEE AND MORE establishment 04 cappuccino 1-2 hours € 390 + VAT 21% € 471.90 € 351 + VAT 21% € 424.71 05 aromas from out of this world 1-2 hours € 390 + VAT 21% € 471.90 € 351 + VAT 21% € 424.71 Step one: module AT COFFEE SCHOOL Assess which type of course you need, out of the general range of courses available. 06 barista for an hour 1-2 hours € 390 + VAT 21% € 471.90 € 351 + VAT 21% € 424.71 07 coffee connoisseurs* 1-2 hours € 390 + VAT 21% € 471.90 € 351 + VAT 21% € 424.71 Once you have chosen, contact your local illy agent or the Università del Caffè secretary’s modulE office to check on availability and to set a COOKING WITH RELISH date for the event. 08 coffee cuisine variabile € 390 + VAT 21% € 471.90 € 351 + VAT 21% € 424.71 09 tea cuisine variabile € 390 + VAT 21% € 471.90 € 351 + VAT 21% € 424.71 Step two: 10 chocolate cuisine variabile € 390 + VAT 21% € 471.90 € 351 + VAT 21% € 424.71 To give the event visibility, the Università del Caffè provides communication materials, 100 personalized invitations and 5 posters. Before proceeding with the organization of an * The coffee connoisseurs course (07) is made up of 6 sessions. The fee refers to each session. It is important to promote the course inde- event or a training activity, some technical factors pendently because no one knows the desires need to be taken into consideration, as they are and expectations of their customers better important in making the event a success. than the baristas themselves. The venue you choose must be large enough to Step three: seat up to 30 people, like in a classroom. (Chairs must be provided and there must be It is absolutely essential you start taking a list enough room for the teaching materials) of the participants on the day you begin pro- moting the event. The venue should, if possible, have a free wall for the projection of documents. The Università del Caffè will send you a form to collect the names, email addresses and te- The venue must be connected to the mains. lephone numbers of the participants. A few (To guarantee the coffee machines and projector work properly) days before the course, check your guests will be coming and confirm the event to the Uni- During the course, the lecturer will need an versity secretary’s office. assistant. (To help with the tastings)

p/48 p/49 MORENO FAINA DIEGO ALLAIX ANDREA APPELWICK VANINA ASQUINI SILVIA CARBONI VALENTINA DE ANGELIS ROBERTA DIMAIUTA MAURIZIO FORTUNA Director Coordinator Master in coffee Marketing, communication Overseas branches Training courses Discovery courses Courses held of the Università del Caffè for the discovery courses economics and science and publishing projects at the headquarters

FULL PROFESSOR FULL PROFESSOR ASSOCIATE PROFESSOR ASSOCIATE PROFESSOR INSTRUCTOR INSTRUCTOR INSTRUCTOR INSTRUCTOR At illycaffè since 1982, he is an A professor since 2001, he devi- At illycaffè since 1997, she At illycaffè since 2003, she At illycaffè since 2006, she is At the Università del Caffè At illycaffè since 2007, and At illycaffè since 1986, he authorized SCAE trainer, of the sed and designed the courses for coordinates the Master’s degree deals with the marketing and the contact person for the since 2005, she organizes and with the Università del Caffè organizes the attendees’ stay in Speciality Coffee Association coffee lovers and connoisseurs in coffee economics and science communication activities of the coordination of all the activities plans the training courses and since 2012, she coordinates Trieste, managing relations with of Europe, and heads the and has extended his expertise for the Ernesto Illy Foundation Università del Caffè, and the pu- of the Università del Caffè maintains contact with the and provides support for the various types of provider. Università del Caffè in Trieste. to tea and chocolate. and develops the discovery blishing projects in conjunction overseas branches. sales force. discovery courses. courses for overseas branches. with various publishing houses.

ELISA MASIN MARINO PETRACCO PIERPAOLO SEGRE’ ALESSANDRA ZIGLIOTTO MICHELE PAULETIC Darko Cuturic Andrea Destalles STEFANO GIANNINI Economic and financial Scientific researcher Managerial courses Discovery courses Barista team coordinator International Barista Trainer Barista Trainer management for professionals and events and trainer Barista Trainer

INSTRUCTOR FULL PROFESSOR FULL PROFESSOR FULL PROFESSOR FULL PROFESSOR FULL PROFESSOR ASSOCIATE PROFESSOR ASSOCIATE PROFESSOR At illycaffè since 2010, A chemical engineer, he is Coordinator for the manage- At the Università del Caffè since A barista since 1995, A professor since 2007, He began his experience At illycaffè since 2011, he deals she takes care of the economic chairman of the committee for ment and consultancy courses 2007, she organizes and coordi- after winning second place in Italy and overseas, in 2009 at illycaffè in 2011, deciding mostly with training in the and financial management the standardization of coffee dedicated to the café industry, nates the discovery courses at at the 2008 Italian Barista he won the prize for best to specialize in the field of professional sector both in the and administration. regulations worldwide and of he deals with planning and fairs and cultural events. She is Championship, he came cappuccino at the Italian coffee and training. classroom and directly in cafés ISIC, the European Commission teaching on the courses, in par- in charge of and supervises the first in 2009. Barista Championship. all across Italy. for the studies on the physiolo- ticular with the topics dedicated planning of training programs He is an authorized SCAE gical effects of coffee. to staff management, service, dedicated to consumers and trainer. communication and marketing connoisseurs. for the café.

p/50 p/51 www.unicaffe.com [email protected]

toll free number 800 821 021 (Italy only) fax 040 3890 750

Via Flavia, 110 34147 Trieste - Italy

AD. ACROBATIK.IT

printed on Fedrigoni Arcoprint

First edition: January 2013 illycaffè spa an Italian company with one shareholder, share capital € 30,000,000 fully paid up, registered at Via Flavia 110, 34147 Trieste, Register of Companies of Trieste code, Tax code and VAT registration number 00055180327. "Property of illycaffè spa".