The beginning of an exciting journey Hapag-Lloyd – Number one for quality

1 Our industry has changed significantly

Industry consolidation

Carrier capacity [TEU m] 2,5 2,3

1,5

0,8 0,8 0,7 0,7 0,6 0,6 0,5 0,5 0,5 0,5 0,4

0,4 0,3 0,3 0,3 0,3 0,3 Ranking end of 2013 end of Ranking MSC CMA Ever- COSCO Hapag- Hanjin APL CSCL MOL NYK OOCL Yang PIL K-Line ZIM Hyundai UASC CSAV CGM green Lloyd Süd Ming

3.9

3.2 2.7 2.6

1,6 1.6 1,1 0,6

0,4 0,4 0.4 Ranking as 2018 as of Ranking Maersk / MSC Cosco & OOCL CMA CGM Hapag-Lloyd ONE Evergreen Yang Ming PIL Hyundai ZIM Hamburg Süd / APL

2 We are stronger today and have the best expertise on board

+46%

revenue

TEU

2.6m Today

1.6mTEU 2014 Container fleet Today

2014 1.6m TEU 1.0mTEU ~12,000

employees Operations Operations Vessel fleet People We have continued to build on our strengths: strong process quality, single operational backbone, and exceptional people

3 We have been listening to you – and now we have created a strategy based on your feedback

Quality

Market research with +4,000 Reliability Dependability customers

30 Are, what we in-depth found out interviews matter most to you!

4 This is why our strategy has these overarching goals

Number one for quality

Profitable Global throughout player the cycle

65 Our strategy is based on a number of core elements

Differentiation Digitalisation Agile organisation

Sustainable value creation

6 We will differentiate ourselves from our competitors

1 2 3 1. Number one for quality

2. Superior land-side capabilities

3. Further growth in selected attractive markets 4 5 6 4. Environmental responsibility 5. Best-in-class web channel

6. Opportunistic mergers and acquisitions

7 We will invest more in digitalisation

We want to simplify shipping and are innovating across the whole supply chain – and we have already started

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128 We want to build an agile organisation

Our aim is to … . … reshape our organisational structure to become faster in execution and decision-making

. … ensure that we are able to adjust to your needs quicker than our competitors

. … become more agile and analytically driven

. … automate repetitive tasks to release capacity for innovation to improve services and continuously generate additional value for you

149 Many initiatives have already started

E.g.

Procurement Superior land- Attractive Revenue side services markets Management

Pilots in Integrated market Strengthened our Contribution boost Benelux, test in Italy market position, for initiative and example in Africa

1510 What does this mean for you?

Our Strategy 2023 puts you, as our customer, in focus

Our Vision: To be the benchmark of the container shipping industry, setting the quality standard, thereby creating true value for you

Hapag-Lloyd – Number one for quality

11 Our journey starts now!

If you have any questions, please contact us: [email protected]

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