Marketing profile of the film ‘’

Release Date and Pattern

The release date is January 10th 2014 in the USA. It is thought to be a narrow release, it is starting off at festival then being ‘drip fed’ into the market country by country, it starts with its limited premiere in the US.

Genre(s)

The tagline says ‘ Love Story’ The phrase ‘Love Story’ identifies it is a romantic genre.

Other genres found: Comedy and Drama

Comedy could be suggested by the bright colours creating a whimsical character. USP (Star, Director, Platform (3D, iMax), tagline, genre...)

One USP is the stars of famous names such as: , , , and , so similar to the director, in that people who may follow one of these stars films so will feel tempted to watch it.

Romantic Genre suggested by the tagline of ‘A Spike Jonze Love Story’, the key word being ‘love story’ predominant colour of pink also suggests the romance genre.

Tagline includes ‘Spike Jonze’ which suggests he is another USP; those who follow his films or have liked films he has made in the past may watch this film, known for making quirky independent films e.g. ‘The Wild things.’ Examples of marketing &publicity(teasers, trailers, posters, standees, interviews, reviews, TV, radio, print, viral campaign...)

Dedicated website, with a trailer and a blog of the main character, options to promote it on tumblr, and facebook by following it so even if you choose not to follow it yourself others will which will cause it appear on your newsfeed so you are subconsciously being bombarded with advertisement for the film without even realising or choosing to be. http://www.herthemovie.com/#/home

Trailers are available on YouTube: http://www.youtube.com/watch?v=WzV6mXIOVl4

Dedicated trailer website: http://trailers.apple.com/trailers/wb/her/

Interviews, press conference again available on YouTube: http://www.youtube.com/watch?v=ZACOU3H5KO8

Magazine Interview from the director: http://insidemovies.ew.com/2013/08/11/spike-jonze-movie-her/

‘’ interview: - Good positive review and from this there is other links, which have similar good reviews on them. There is that idea that it isn’t just what one review says it is how it is reviewed widely. This film has got good reviews widely. http://www.rottentomatoes.com/m/her/

Which links to other reviews that have similar opinion to ‘Rotten Tomatoes’

TIME magazine – Richard Corliss http://entertainment.time.com/2013/10/12/spike-jonzes-her-falling-in-love-with-the-it- girl/

The Hollywood Reporter – Todd McCarthy http://www.hollywoodreporter.com/movie/her/review/648073

The Guardian - Tom Shone http://www.theguardian.com/film/2013/oct/14/her-new-york-film-festival-first-look- review

Where & when can you see it and how?

To begin with at film festivals then as they release it at cinemas, it hasn’t been released yet so is not available online anywhere neither is it on a box office site or a site like Netflix.

Where can you learn more about it and how?

There is an official website the link is above with a blog of the main character’s thoughts and feelings. Which is engaging the public in another more interactive way rather than just constantly bombarding with non interactive media such as posters and TV, it encourages audience participation. Promotional Partnerships (Tie in with other brands, media, synergy)

The Soundtrack has been produced by ‘’ which is a band from Canada who have won both BRIT Award for ‘Best International Album’ but also a Grammy for Best Album of the Year as a result the film is now appearing in magazines like the ‘’ due to its musical score. Premieres, festivals& awards & nominations

It is appearing at film festival, Hamptons International Film Festival, Rome Film Festival and AFI Fest.

Los Angeles Film Critics won an award announcing that ‘Her’ and the film ‘Gravity’ won the best film. Any other information