Delivering for Loch Lomond & The Trossachs, Stirling & Forth Valley
We promote Scotland with Scotland, working with local industry to grow the visitor economy. DELIVERING FOR LOCH LOMOND & THE TROSSACHS, STIRLING & FORTH VALLEY Introduction
Our strong partnerships with public sector The area continues to go from strength organisations and industry are essential to strength with the success of the to economic success across Loch Lomond City Region Deal for Stirling and & The Trossachs, Stirling & Forth Valley. Clackmannanshire signalling major tourism investment for both areas. We work closely with five major public We have supported both councils in sector partners on strategic activity, discussions with the UK and Scottish marketing, skills and the visitor Governments to secure funding for experience. Loch Lomond & The Trossachs projects. National Park and Clackmannanshire, Falkirk, Stirling and West Dunbartonshire Throughout 2017 our public sector and Councils all work with us to develop the industry partners took advantage of the visitor economy and encourage inclusive Year of History, Heritage and Archaeology economic growth. and our global Spirit of Scotland campaign. We are building on this in the Year of Much current strategic activity adopts a Young People 2018, which puts young cross-boundary approach, with our partner people in the spotlight, celebrating their organisations recognising the need to talents and contributions. collaborate to develop the tourism product and market it most effectively. Scotland’s reputation as a quality destination relies on continual investment and innovation to ensure that current provision meets future demand. I look forward to working with you to ensure Loch Lomond & The Trossachs, Stirling & Forth Valley maintain their status as must- visit, must-return destinations.
Neil Christison Regional Director VisitScotland
1 DELIVERING FOR LOCH LOMOND & THE TROSSACHS, STIRLING & FORTH VALLEY Key stats for Loch Lomond & The Trossachs, Stirling & Forth Valley
We invested 241 more than £164,000 businesses in events in 2016/17 including participate in one Bo’ness Speed Hill Climb, of our Quality Stirling Highland Games and Assurance the Great Scottish Swim schemes – 156 of those have achieved four or five stars representing a commitment to quality in the region 489% increase in referrals from 101 businesses visitscotland.com to in our VisitScotland businesses in 2016/17 compared