Analyzing and Monetizing your Android & iPhone apps Jim Kelm and Chrix Finne May 20, 2010 HOWTO: Watch Presentation & Check Email Disclaimer Mobile apps development lifecycle

BUILD

LAUNCH MANAGE

GROW MONETIZE Tools to help you along the way Building your app Multiple platforms, many opportunities

Source: Publisher Survey, March 2010 “Android Shakes Up U.S. Smartphone Market”

Open, free and commercially ready mobile platform

Source: NPD Mobile Phone Track, May 10, 2010 Growing your app Get discovered with AdWords

Reach Targeting Tools

Access to our Wide variety of Easy performance extensive app targeting options to fit reporting and detailed network with millions your goals and target conversion tracking of daily impressions audience Reach users when they are engaged in mobile

While they are While they are engaged While they are searching spending time in apps with content on the web for information on-the-go

Mobile Ads for Apps Mobile Ads for Content Mobile Ads for Search Case Study Driving app downloads with in-app

CTR with Google Mobile Ads [for Apps] is consistent and often even better that what we currently see [on desktop]…. clicks are great, but even more impressive, is the direct effect on app downloads.

Matthew Shadbolt Director of Marketing for The Corcoran Group

Results Improved performance Increased downloads 8 to 10 times higher CTR Achieved an estimated 20% of total app downloads Start promoting your app, for free

I/O Attendees: receive free advertising with Google AdWords when you monetize your app with Google AdSense for Mobile Applications Earning from your app The monetization opportunity

Mobile advertising keeps growing $1.6B

2013

$416M 2009 $830M

2011

Source: eMarketer, September 2009 Harness the growing opportunity

AdSense for Mobile Apps allows you to earn revenue by placing within your app that are relevant to your users. Monetize quickly and reliably with Google

Targeted ads ensure High fill rates for quality user Large advertiser base inventory, from Day 1 experience & mobile sales force Innovative ad formats

Click to expand Click to play video Click to close native video player

Our expandable ad format offers users a more interactive way to engage with ads without leaving the mobile site or app.

Click to visit site Click to collapse to text mobile banner ad SDK implementation demo

A little code, a lot of advertisers:! 1.! Modify layout! 2.! Add permissions! 3.! code! How do I get started? Apply for the AdSense for Mobile Applications beta

1.! Sign up for Google AdSense, or log in to your existing account. 2.! Select AdSense for Mobile Applications product to apply.

3.! Once your application is received and approved, you’ll get an email with instructions to your developer toolkit. Managing your ad inventory Grow with Google

•! Go ahead and sell your own ads as your app grows •! Easy tools to manage your sales, backfill with AdSense

DFP by Google

AdSense

Optimizing Scheduling Reporting performance Other Ad Networks

Directly Sold Ads

Managing Selecting most Reaching the right inventory valuable ad audience Measuring and improving your app Understanding your users What you can learn from for mobile

•! Aggregate usage tracking •! User engagement (visits, session length) •! Devices / Carriers / etc •! Flexible events •! Intelligent SDK Measuring referrals from ads

Potential Customers Click on Ad 1 Eliminate bottlenecks

2 Visit Android Market in your conversion process by identifying where you lose visitors and reinforcing 3 Download App successful paths.

Open and Use App 4 Active Customers Optimize your earnings Analytics implementation demo

Track your app in! 3 easy steps:! 1.! Sign up online! 2.! Import tracker! 3.! Track pageviews & events!! google.com/mobileads code.google.com/apis/mobileanalytics

@jameskelm @chrix