Brand Guidelines Section: Colors

DELIVERING THE ZEBRA BRAND BRAND COLORS

Brand Colors

Colors give life to the Zebra brand. We use color in a deliberate manner to Table of Contents Overview express our brand essence and to support or emphasize key messages across How to Use These Guidelines Primary Color Palette our communications.

The Zebra Brand Accessibility Included in this palette is our Zebra Blue. Consistent and conscientious use Voice and Messaging of our signature blue helps us protect this key color and the Zebra brand identity. Complementary Colors and Tints The Zebra Logo In addition to our Zebra Blue, we embrace black and white as two primary colors – Examples of usage Zebra Tagline that evoke a bold, innovative feel with an action-oriented tone to align with our – Tables Solution Logos – Charts, illustrations and infographics brand and persona. The color palette is simple, reflecting our straightforward Design Elements – Situations to avoid and focused positioning.

Brand Colors Gradient Typography – Situations to avoid Photography Balancing the Colors Video Social Media Legal Requirements

9.01 DELIVERING THE ZEBRA BRAND BRAND COLORS

Primary Color Palette, Digital

Our primary colors not only differentiate Zebra but are Table of Contents Zebra Black memorable and distinct. The tints of Zebra Blue are HEX #000000 How to Use These reserved for graphic accents and to add structure and RGB 0 0 0 Guidelines hierarchy to tables. The Zebra Brand Use Zebra Blue as an accent color to contrast the Zebra Blue Zebra Dark Blue Voice and Messaging black and white primary colors and add visual interest HEX #00A7FF HEX #007ABA White to Zebra materials. Zebra Blue is used for text on black RGB 0 167 255 RGB 0 122 186 HEX #FFFFFF RGB 255 255 255 The Zebra Logo backgrounds, for graphic shapes, including the angled Approved for accessibility Approved for accessibility on black backgrounds on white backgrounds Zebra Tagline graphic element when we use blue instead of a gradient, tables, and infographic graphic elements. Solution Logos Design Elements Zebra Dark Blue To fulfill accessibility and legibility requirements, we have Zebra Approved Grays Brand Colors created a digital-specific Zebra Dark Blue. The Zebra Dark Typography Blue should only replace Zebra Blue for typography on white backgrounds in digital applications, including pdfs, Photography Zebra Black: 80% Zebra Black: 60% Zebra Black: 40% Zebra Black: 20% Zebra Black: 10% emails and web. It does not replace Zebra Blue for tables, HEX #333333 HEX #666666 HEX #999999 HEX #CCCCCC HEX #EEEEEE Video graphics or print specific applications. RGB 51 51 51 RGB 102 102 102 RGB 153 153 153 RGB 204 204 204 RGB 238 238 238 Social Media Zebra Approved Blue Tints Legal Requirements

Zebra Blue: 60% Zebra Blue: 40% Zebra Blue: 20% HEX #66CAFF HEX #99DCFF HEX #CCEDFF Available downloads RGB 102 202 255 RGB 153 220 255 RGB 204 237 255 Adobe color swatches - download Sketch color swatches - download

9.02 DELIVERING THE ZEBRA BRAND BRAND COLORS

Primary Color Palette, Print

Use only the Zebra Blue for typography and graphics Table of Contents Zebra Blue Plain Black in print applications. You may use it for text on black or CMYK 78 20 0 0 CMYK 0 0 0 100 How to Use These white backgrounds; as well as for tables, graphic shapes PMS 2925 C / 299 U PMS Black Guidelines (including the angled graphic element when using blue The Zebra Brand instead of a gradient) and infographic graphic elements. Voice and Messaging Zebra Rich Black is recommended for printing large areas of black, such as front covers, posters and Zebra Rich Black White The Zebra Logo CMYK 75 68 67 90 CMYK 0 0 0 0 infographics. For small details including text and rules, PMS Black Zebra Tagline Plain Black is recommended. You will use Plain Black most of the time. Solution Logos Design Elements Zebra Approved Grays Brand Colors Typography Photography Zebra Black: 80% Zebra Black: 60% Zebra Black: 40% Zebra Black: 20% Zebra Black: 10% CMYK 69 63 62 58 CMYK 60 51 51 20 CMYK 43 35 36 1 CMYK 19 15 16 0 CMYK 9 6 7 0 Video PMS Black PMS Black PMS Black PMS Black PMS Black Social Media Zebra Approved Blue Tints Legal Requirements

Zebra Blue: 60% Zebra Blue: 40% Zebra Blue: 20% CMYK 47 12 0 0 CMYK 31 8 0 0 CMYK 16 4 0 0 Available downloads (for designers) PMS 2925 C / 299 U PMS 2925 C / 299 U PMS 2925 C / 299 U Adobe color swatches - download Sketch color swatches - download

9.03 DELIVERING THE ZEBRA BRAND BRAND COLORS

Accessibility Using the Zebra Dark Blue

Accessibility Table of Contents Zebra Dark Blue To ensure our digital content is accessible to all audiences, (approved for accessibility) How to Use These we have created a Zebra Dark Blue with a AA rating Guidelines for contrast. This special blue should be applied to all The Zebra Brand text intended for viewing on any digital screen including monitors, projectors and mobile devices. Voice and Messaging Top tips: The Zebra Logo Zebra Dark Blue • Use for smaller bold text, such as 16pt body copy HEX #007ABA Zebra Tagline RGB 0 122 186 • Headlines at 20pt or above may use either the Solution Logos Zebra Dark Blue or Zebra Black with regular or bold font weights Design Elements • Only use the Dark Blue on a white background to Accessible type comply with accessibility Brand Colors 16pt Regular – Black only Typography 16pt Bold – Dark Blue or Black Photography Video Social Media 20pt Regular – Dark Blue or Black Legal Requirements 20pt Bold – Dark Blue or Black

9.04 DELIVERING THE ZEBRA BRAND BRAND COLORS

Complementary Colors and Tints Zebra Purple, Zebra Green and Zebra Yellow

Our complementary color palette was developed to add Table of Contents Zebra Purple: 100% Zebra Purple: 60% Zebra Purple: 40% Zebra Purple: 20% supplementary visual interest when designing tables, HEX #1E22AA HEX #6165E3 HEX #9698EC HEX #CACCF6 How to Use These charts, icons, illustrations and infographics only. RGB 30 34 170 RGB 97 101 227 RGB 150 152 236 RGB 202 204 246 CMYK 100 87 0 0 CMYK 60 52 0 0 CMYK 40 35 0 0 CMYK 20 17 0 0 Guidelines PMS 2736 C / 2738 U PMS 2736 C / 2738 U PMS 2736 C / 2738 U PMS 2736 C / 2738 U The three complementary color families include dark, The Zebra Brand medium and light tints, which complement each other Voice and Messaging and can provide varying levels of contrast for subtlety or emphasis. The Zebra Logo Please see examples and further information on each color Zebra Tagline family on the following pages. Zebra Green: 100% Zebra Green: 60% Zebra Green: 40% Zebra Green: 20% Solution Logos HEX #78D64B HEX #AEE693 HEX #C9EFB7 HEX #E4F7DB Top tips: RGB 120 214 75 RGB 174 230 147 RGB 210 239 183 RGB 228 247 219 Design Elements CMYK 60 0 93 0 CMYK 36 0 56 0 CMYK 24 0 37 0 CMYK 12 0 19 0 • In addition to the complementary color palette, you may PMS 7488 C / 375 U PMS 7488 C / 375 U PMS 7488 C / 375 U PMS 7488 C / 375 U Brand Colors also use the Zebra Blue color family with tables, charts, Typography icons, illustrations and infographics • For collateral, choose a single color family for each page Photography • For collateral, you may use a different color family on Video different pages • Use the RGB mix or HEX number for digital applications Social Media and CMYK specifications for print media Zebra Yellow: 100% Zebra Yellow: 60% Zebra Yellow: 40% Zebra Yellow: 20% HEX #F6BE00 HEX #FFDB61 HEX #FFE795 HEX #FFF3CA Legal Requirements • Use PMS for one-color print applications RGB 246 190 0 RGB 255 219 97 RGB 255 231 149 RGB 255 243 202 CMYK 0 20 100 0 CMYK 0 12 60 0 CMYK 0 8 40 0 CMYK 0 4 20 0 PMS 7408 C / 7406 U PMS 7408 C / 7406 U PMS 7408 C / 7406 U PMS 7408 C / 7406 U

Available downloads

Refer to the InDesign Collateral Template and its accompanying ruleset for more information. - download Adobe color swatches - download Sketch color swatches - download

9.05 DELIVERING THE ZEBRA BRAND BRAND COLORS

Complementary Colors and Tints Examples of usage: Purple

Table of Contents Text on Purple accessibility guide How to Use These Guidelines Zebra Purple: 100% Zebra Purple: 60% Zebra Purple: 40% Zebra Purple: 20% The Zebra Brand

Voice and Messaging Use white text Use Black text The Zebra Logo Examples of purple use with tables, charts, icons and infographics Zebra Tagline Solution Logos

Design Elements Lor acimus arum quis 81% Brand Colors 2021 75%

Typography 15% 20% 65% Photography

Video Series Max. Print Widths Type Receipt Printers Social Media 3.1" / 80 mm (KR403™, KR203™, TTP 2000™) Embedded 3.1" / 104 mm (TTP 7000™) Legal Requirements 8.5" / 216 mm (TTP 8000™)

Zebra Kiosk Print Station 3.1"/80 mm (KR403; KR203, TTP 2000) Embedded

Available downloads

InDesign Collateral Template and Ruleset NALA - download InDesign Collateral Template and Ruleset A4 - download

9.06 DELIVERING THE ZEBRA BRAND BRAND COLORS

Complementary Colors and Tints Examples of usage: Green

Table of Contents Text on Green accessibility guide How to Use These Guidelines Zebra Green: 100% Zebra Green: 60% Zebra Green: 40% Zebra Green: 20% The Zebra Brand

Voice and Messaging Use Black text The Zebra Logo Examples of green use with tables, charts, icons and infographics Zebra Tagline Solution Logos

Design Elements Lor acimus arum quis 81% Brand Colors 2021 75%

Typography 15% 20% 65% Photography

Video Series Max. Print Widths Type Receipt Printers Social Media 3.1" / 80 mm (KR403™, KR203™, TTP 2000™) Embedded 3.1" / 104 mm (TTP 7000™) Legal Requirements 8.5" / 216 mm (TTP 8000™)

Zebra Kiosk Print Station 3.1"/80 mm (KR403; KR203, TTP 2000) Embedded

Available downloads

InDesign Collateral Template and Ruleset NALA - download InDesign Collateral Template and Ruleset A4 - download

9.07 DELIVERING THE ZEBRA BRAND BRAND COLORS

Complementary Colors and Tints Examples of usage: Yellow

Table of Contents Text on Yellow accessibility guide How to Use These Guidelines Zebra Yellow: 100% Zebra Yellow: 60% Zebra Yellow: 40% Zebra Yellow: 20% The Zebra Brand

Voice and Messaging Use Black text The Zebra Logo Examples of green use with tables, charts, icons and infographics Zebra Tagline Solution Logos

Design Elements Lor acimus arum quis 81% Brand Colors 2021 75%

Typography 15% 20% 65% Photography

Video Series Max. Print Widths Type Receipt Printers Social Media 3.1" / 80 mm (KR403™, KR203™, TTP 2000™) Embedded 3.1" / 104 mm (TTP 7000™) Legal Requirements 8.5" / 216 mm (TTP 8000™)

Zebra Kiosk Print Station 3.1"/80 mm (KR403; KR203, TTP 2000) Embedded

Available downloads

InDesign Collateral Template and Ruleset NALA - download InDesign Collateral Template and Ruleset A4 - download

9.08 DELIVERING THE ZEBRA BRAND BRAND COLORS

Complementary Colors and Tints Examples of usage: combined colors

Occasionally, you may need to use more than a single color Table of Contents Examples of combined colors use with tables, charts, icons and infographics to represent data effectively. How to Use These Guidelines The rules around these use cases vary, whether you are creating a table, a chart or an infographic. Any mix of colors X% The Zebra Brand should be applied with caution. X% Voice and Messaging Find more detailed information in the following pages. XX% The Zebra Logo XX% Zebra Tagline XX% Solution Logos Design Elements Brand Colors Typography Photography Video Social Media Legal Requirements XX% XX% XX%

Available downloads

InDesign Collateral Template and Ruleset NALA - download InDesign Collateral Template and Ruleset A4 - download

9.09 DELIVERING THE ZEBRA BRAND BRAND COLORS

Complementary Colors and Tints Tables

Use only Zebra Blue and its tints for tables in marketing Table of Contents Sample collateral table with header and subhead rows collateral. A single complementary color and its tints can How to Use These be used in a table within non-collateral (also referred to as Guidelines “other”) materials. 100% Zebra Blue Series Max. Print Widths Connectivity Type Print Resolution Max. Print Speed 60% Zebra Blue Receipt Printers 20% Zebra Blue 3.1" / 80 mm (KR403™, Embedded 203 dpi / 300 dpi 6" / 150 mm per second The Zebra Brand KR203™, TTP 2000™) Tables in Collateral 3.1" / 104 mm (TTP 7000™) See the InDesign Collateral Template and Ruleset for 8.5" / 216 mm (TTP 8000™) Voice and Messaging Ticket Printers samples and information about using tables in collateral. As a 3.1" / 80 mm (TTP 2100™) Embedded, 203 dpi 1 ticket per second or desktop 6" / 150 mm per second The Zebra Logo general rule, follow these specifications to create a new table: Zebra Tagline Zebra Kiosk Print Station (Enclosure can accommodate printers with following features:) 3.1"/80 mm (KR403; Embedded 203 dpi 6"/150 mm per second • Table header row: Zebra Blue KR203, TTP 2000) Solution Logos • Subhead row: 60% Zebra Blue • First body row: 20% Zebra Blue Design Elements Brand Colors Line: Use a two-point white line to separate cells, vertically and horizontally Typography Sample tables for other materials Tables in Other Materials Photography The PowerPoint sample slides include numerous table 100% Color Approach Dynamic (Zebra) Approach Dynamic (Zebra) Approach Dynamic (Zebra) 20% Tint Staging • 40 Staging • 40 Staging • 40 Video examples in Zebra Blue and the complementary colors. Locations Locations Locations 40% Tint License Plate • 200 LPNs License Plate • 200 LPNs License Plate • 200 LPNs These tables can also be used in applications such as Numbers • Avg. 5 LPNs per Numbers • Avg. 5 LPNs per Numbers • Avg. 5 LPNs per Social Media (LPNs) staging location (LPNs) staging location (LPNs) staging location • 1 delivery ≤ 5LPNs • 1 delivery ≤ 5LPNs • 1 delivery ≤ 5LPNs documents, reports and forms, etc. (97%) (97%) (97%)

Legal Requirements 20% Tint Peak Usage • 100 Deliveries Peak Usage • 100 Deliveries Peak Usage • 100 Deliveries

Use a table from the sample slides or follow the specifications Dimensions • Staging area — Dimensions • Staging area — Dimensions • Staging area — 40% Tint 4,665 ft2 4,665 ft2 4,665 ft2 shown at right to create a new table in a complementary color. • Aux — 5,456 ft2 • Aux — 5,456 ft2 • Aux — 5,456 ft2 • Total — 10,121 ft2 • Total — 10,121 ft2 • Total — 10,121 ft2

Available downloads

InDesign Collateral Template and Ruleset NALA - download InDesign Collateral Template and Ruleset A4 - download PowerPoint sample slides - download

9.10 DELIVERING THE ZEBRA BRAND BRAND COLORS

Complementary Colors and Tints Charts, illustrations and infographics

Charts in collateral may only use a single color and its tints. Table of Contents Donnez aux conseillers de vente les Charts and illustrations in non-collateral materials, such moyens exclusifs d'améliorer l'expérience How to Use These d'achat de leurs clients as PowerPoint, however, may include multiple colors Aujourd'hui, les clients connectés ont de plus en plus de choix. Pour améliorer leur expérience Guidelines d'achat, offrez-leur une valeur unique qu'ils ne trouveront pas sur leur téléphone mobile. and their tints. Créer de la valeur, grâce Transformer le rôle du The Zebra Brand à la connexion des conseiller de vente, grâce conseillers de vente à la technologie mobile

Special Cases Plus de la moitié des clients estime Grâce à la technologie mobile, les que les conseillers de vente conseillers de vente peuvent accéder Voice and Messaging équipés de terminaux mobiles pour à des informations, exclusives Infographics offer engaging and effective ways to present assister leurs clients améliorent leur de l'enseigne, et proposer des expérience d'achat. recommandations utiles, augmentant ainsi les ventes et les performances du The Zebra Logo data and other complex information. magasin.

Zebra Tagline To ensure we protect the Zebra brand identity for clarity, Quel est l'impact de cette transformation sur les performances du magasin ? En transformant le rôle du conseiller de vente, vous influez de Solution Logos we allow for the following special use cases: quatre manières sur l'activité du commerce et de la distribution.

Amélioration de Options de traitement • l'expérience de la marque Tous les articles sont Design Elements To differentiate infographic typography and graphic Achats plus rapides et plus disponibles, quels que soient faciles. le moment et l'emplacement. elements, you may use black, tints of black, white, Zebra Personnalisation Efficacité optimale en Accès aux préférences magasin Brand Colors du consommateur. Ventes et inventaires en Blue or tints of Zebra Blue magasin plus efficaces. Typography • However, when designing icons or charts within an infographic, you may only use a single complementary TÉLÉCHARGER L'E-BOOK

Photography color (Zebra Blue, Purple, Green or Yellow). ZEBRA et la tête de zèbre stylisée sont des marques commerciales de ZIH Corp., déposées dans de nombreux pays. Toutes les autres marques sont la propriété de leurs détenteurs respectifs. ©2018 ZIH Corp. et/ou ses sociétés affiliées. Tous droits réservés. Video Social Media Infographic with no chart

Legal Requirements Infographic with icons

9.11 DELIVERING THE ZEBRA BRAND BRAND COLORS

Complementary Colors and Tints Situations to avoid

Like all elements of our visual identity, our complementary Table of Contents color palette must be used consistently to ensure a clear How to Use These connection to the rest of our system. Guidelines Top tips: The Zebra Brand Do not use complementary colors for backgrounds, text, text Voice and Messaging boxes, angled graphic elements or design elements The Zebra Logo Do not use the complementary colors in primary applications Zebra Tagline Do not use the complementary palette as a large solid background color Solution Logos Do not use a complementary color for typography Design Elements in any marketing or corporate materials. Exceptions are made only for infographics and data representation. Brand Colors Do not create a complementary color gradient Typography Do not use a complementary color for an angled graphic element Photography Do not apply more than one complementary color to a Video collateral page or infographic Social Media Do not use complementary colors for tables in collateral Do not use more than one complementary color for charts in Legal Requirements a page layout Do not create your own color icons for infographics Do not use complementary colors for backgrounds, text, See examples of these situations to avoid on the text boxes, angled graphic elements or design elements following pages.

9.12 DELIVERING THE ZEBRA BRAND BRAND COLORS