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O'dwyer's May '18 PR Firm Rankings Magazine Communications & New Media May 2018 I Vol. 32 No. 5 ANNUALPUBLIC RELATIONS RANKINGS FIRMS RANKED BY ISSUENET FEES, ANNUAL GROWTH, PR SPECIALTY AND GEOGRAPHY PR FIRMS RANKED BY 2017 NET FEES, PG. 50 FIRMS RANKED BY SPECIALTY, PG. 38 FIRMS RANKED BY REGION, PG. 54 FIRMS RANKED BY RANKINGS OF Technology & HIGH-TECH PR FIRMS, PG. 26 FINANCIAL & INVESTOR RELATIONS FIRMS RANKED, PG. 30 O’DWYER’S RANKINGS OF HEALTHCARE PR FIRMS, PG. 36 May 2018 | www.odwyerpr.com AGENCIES SHOULDN’T just talk diversity, THEY SHOULD act USING chatbots TO support social MEDIA storytelling PR FIRMS RANKED BY ANNUAL GROWTH, PG. 53 PLUS: 5G: ARE WE ASKING THE RIGHT questions? Vol. 32. No. 5 MAY 2018 EDITORIAL SOCIAL, MARKET FACTORS TEST FINANCIAL FIRMS AMERICANS LIKE—AND 6 28 O’DWYER’S RANKINGS OF DISTRUST—FACEBOOK 8 30 FINANCIAL PR FIRMS CONSUMERS LEERY OF HEALTHCARE PR THRIVES 37 SHARING INFORMATION IN MIDST OF DISRUPTION SERVING COMPANIES 9 32 O’DWYER’S RANKINGS OF THAT SERVE A PURPOSE HEALTHCARE PR FIRMS INTERPRETING COMPLEX 10 36 SUBSCRIPTION-BASED COMMS FOR THE C-SUITE 12 37 NEWS IS THE FUTURE THE RIGHT PEOPLE ARE O’DWYER’S RANKINGS KEY TO FUTURE SUCCESS 13 38 OF PR SPECIALTIES 50 INFLUENCER MARKETING: INTEGRATED MEDIA SETS WWW.ODWYERPR.COM CHOOSE WISELY 14 42 PR UP FOR BIG GAINS Daily, up-to-the-minute PR news WHY MARKETING AND O’DWYER’S RANKINGS PR NEED EACH OTHER OF MAJOR US PR FIRMS 16 50 LEADING GAINERS CHATBOTS CAN TELL AMONG PR FIRMS SOCIAL MEDIA STORIES 18 53 O’DWYER’S REGIONAL PR PROS DISCUSS THE RANKINGS OF PR FIRMS WORLD OF STARTUPS 54 20 PEOPLE IN PR CONSIDERING YOUR POST-SALE PLANS 56 HUMOR AND OPPORTUNITY EDITORIAL CALENDAR 2018 21 January: Crisis Comms. / Buyer’s Guide 5G: ARE WE ASKING THE 57 February: Environmental & P.A. RIGHT QUESTIONS? PROFILES OF RANKED March: Food & Beverage 22 PR FIRMS April: Broadcast & Social Media HOW AGENCIES CAN 58 May: PR Firm Rankings RIDE THE TECH WAVE WASHINGTON REPORT June: Travel & Tourism 24 July: 50th Anniversary Special DON’T JUST TALK 84 August: Financial/I.R. DIVERISTY—ACT ON IT columns September: Beauty & Fashion PROFESSIONAL DEVELOPMENT October: Healthcare & Medical 25 Fraser Seitel 82 November: High-Tech O’DWYER’S RANKINGS FINANCIAL MANAGEMENT OF TECH PR FIRMS 26 83 Richard Goldstein December: Entertainment & Sports ADVERTISERS 5WPR .............................................................3 ICR ...............................................................29 Peppercomm .................................................5 APCO Worldwide ...........................................7 Joele Frank, Wilkinson Brimmer Katcher .....31 Racepoint Global .........................................27 Bliss Integrated Communication .................17 LaVoieHealthScience ..................................35 rbb Communications ...................................49 Crosby .........................................................19 Marketing Maven ............... Inside Front Cover Sloane & Company ......................................61 Edelman .................................................44-45 Omega World Travel ...................................77 Health Unlimited ........................... Back Cover Padilla ..........................................................15 Tonic Life Communications. ........................33 The Hoyt Organization ..................................9 PAN Communications .................................11 Weiss PR, Inc. .............................................23 O’Dwyer’s is published monthly for $60.00 a year ($7.00 for a single issue) by the J.R. O’Dwyer Co., Inc., 271 Madison Ave., New York, NY 10016. (212) 679-2471; fax: (212) 683-2750. Periodical postage paid at New York, N.Y., and additional mailing offices. Postmaster: Send address changes to O’Dwyer’s, 271 Madison Ave., New York, NY 10016. O’Dwyer’s PR Report ISSN: 1931-8316. Published monthly. EDITORIAL Lies, lies and more lies ove him or hate him, James Comey nails it. On the first page of his book, A High- EDITOR-IN-CHIEF er Loyalty: Truth, Lies, and Leadership, the former FBI Director clearly lays out Jack O’Dwyer Lthe problem of living in our current post-truth era. [email protected] “We are experiencing a dangerous time in our country, with a political environ- ment, where basic facts are disputed, fundamental truth is questioned, lying is nor- ASSOCIATE PUBLISHER malized, and unethical behavior is ignored, excused or rewarded,” wrote Comey in John O’Dwyer the 300-page tome. “This is not just happening in our nation’s capital, and not just [email protected] in the US. It is a troubling trend that has touched institutions across America and around the world — boardrooms of major companies, newsrooms, university cam- SENIOR EDITOR puses, the entertainment industry and professional Jon Gingerich and Olympic sports.” [email protected] The post-truth era makes a PR person long for the SENIOR EDITOR good old days of “spin,” where facts were repackaged Kevin McCauley to appeal to an audience’s emotions or instincts to [email protected] prompt group action. Spin, at least, had facts at its core. ASSOCIATE EDITOR Donald Trump, of course, is the ringmaster of the Steve Barnes circus of deceit and confusion. [email protected] The Washington Post’s Fact-Checker blog reported CONTRIBUTING EDITORS on May 1 that the President made 3,001 false or mis- Fraser Seitel Richard Goldstein leading claims in his first 466 days of office. Perhaps feeling more comfortable — or desperate — in the job, the President has stepped up the pace of EDITORIAL ASSISTANTS & RESEARCH falsehoods, according to the WaPo. Trump averaged Jane Landers 4.9 bogus claims daily during his first 100 days. That jumped to 6.5 claims daily during the 466-day period. Trump is a firm believer in the Big Lie theory, where the falsehood is repeated John O’Dwyer again and again. Advertising Sales Manager The Post reported the President has made the same 113 false claims at least three [email protected] times. They include whoppers such as he passed the biggest tax cut in history (ac- tually it was the eighth largest) and that the Democrats really don’t care about the O’Dwyer’s is published monthly for $60.00 Deferred Action for Childhood Arrivals (DACA) program that Trump killed. a year ($7.00 a single issue) by the J.R. O’Dwyer Co., Inc. Comey, who may have the best insight into the mind of Trump, told CNN last 271 Madison Ave., #600 month that Trump makes a “series of assertions about the great things that he has New York, NY 10016. done” and they just “wash over you like a wave and even if you disagree the waves (212) 679-2471 Fax: (212) 683-2750. keep coming.” He numbs people into submission. © Copyright 2017 J.R. O’Dwyer Co., Inc. In Comey’s view, it’s pointless to try to correct every exaggeration that flows out of Trump’s mouth because you would be constantly interrupting him. OTHER PUBLICATIONS: The former G-Man is wrong. That’s just what the nation needs. www.odwyerpr.com My grandmother used to threaten me that she’d wash my mouth out with soap if I Breaking news, commentary, useful data- ever lied. The White House could use a shipment of soap right about now. bases and more. O’Dwyer’s Newsletter A four-page weekly with general PR —Kevin McCauley news, media appointments and placement opportunities. O’Dwyer’s Directory of PR Firms Listings of more than 1,250 PR firms throughout the U.S. and abroad. O’Dwyer’s PR Buyer’s Guide Products and services for the PR industry in 50 categories. jobs.odwyerpr.com O’Dwyer’s online job center has help wanted ads and hosts resume postings. 6 MAY 2018 | WWW.ODWYERPR.COM REPORT Americans like Facebook, distrust Facebook Two-thirds of Americans professed that they still like Facebook, yet more than half admitted they no longer trust the platform, according to a recent poll on Americans’ perceptions of tech companies. By jon Gingerich acebook continues to face a major spite its high rate of user distrust, Facebook the House Energy and Commerce Com- trust backlash in light of its ongoing came in third for most-liked company. mittee. FCambridge Analytica scandal, yet par- LinkedIn, Uber and Twitter followed the Facebook continues to face mounting adoxically, an overwhelming number of social media giant, but of those companies, criticism after data analysis and political Americans said they still like the platform. only Uber trailed Facebook in the distrust consulting firm Cambridge Analytica im- Two-thirds of Americans — 66 percent department. properly gained access to the personal data — professed liking Facebook, while 55 The Bospar poll asked Americans how of 87 million of the site’s users in a bid to admitted they no longer trust the site, ac- long is too long for a company to wait be- pitch them Trump-related materials for cording to a recent poll on Americans’ per- fore responding to a crisis, and found that the 2016 election. Facebook admits that ceptions of tech companies released by San more than one in three — 35 percent — it knew about the problem as far back as Francisco-based tech firm Bospar. answered 24 hours. Nearly a third — 29 2015, but didn’t publicly confirm the leak Overall, the study found that Americans’ percent — said 48 hours, and 16 percent until the New York Times broke news of the favorite tech company is Google. An im- followed with 72 hours. scandal in March. pressive 88.9 percent of respondents said The poll’s findings came as Facebook When asked what recent tech-related PR they like the search engine giant, and 78 CEO Mark Zuckerberg testified before crisis was handled the best, nearly half of percent said they also trust the compa- Capitol Hill lawmakers last month, first respondents cited Apple’s admissions in ny. Microsoft took a close second place, appearing at a five-hour hearing before a December 2017 that it had intentionally earneingd an 83.7 percent favorability rat- joint session of the Senate Judiciary and slowed down the performance of older ing and a trust rating of 77.6 percent. De- Commerce Committees and then before iPhone models via its operating software updates.
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