August 2015

CounterPath Entrepreneur Spotlight Q&A Corner Corporation Nestor Amaya, Peter McGann, Coveloz ScotiaMcLeod Nanometrics’ Seismic Monitoring Ericsson’s Live Events …and much more! “as if you were there” CONTENTS

Tips from Ten Top Serial Entrepreneurs ...... 3

What’s New / What’s Next ...... 4

CounterPath Corporation ...... 6

Nanometrics’ Seismic Monitoring ...... This month I’m thrilled to welcome two new companies 8 to the Kanata North Business Community. Wanted: School Supplies ...... 9 The first, Sanmina, didn’t have far to move. Previously located on Palladium Drive, Sanmina has just relocated Entrepreneur Spotlight: to their brand new company-owned building at Nestor Amaya, CoveLoz ...... 500 March Road. 10 Also new to the business community this month is Qlik. Ericsson: Live Events ...... 12 Headquartered in Pennsylvania, Qlik is just entering the Ottawa market. They’ve found the perfect home Community “Good Business” Tips ...... 14 at 390 March Road. Qlik provides a platform-based approach to visual analytics that brings insights Q & A Corner: and clarity directly to the point of decision making. Peter McGann, ScotiaMcLeod ...... Interested in working for Qlik? Act fast! See details 16 in the What’s New What’s Next article. Combined, these companies represent 500 new jobs in Kanata North. Their decision to locate in this business community demonstrates that once again Kanata North is the place for business. #SuccessHappensHere As always I hope you enjoy this issue of The Kanata Networker. Sincerely, Jenna Sudds Executive Director, Kanata North BIA C Design and layout by Communicarium

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By Jonathan Lacoste Co-founder and COO, Jebbit. Originally published on Inc.com “IF YOU’VE GOT A GREAT IDEA, “IMPORTANT CHANGE IS NEVER IF YOU CAN IMPROVE PEOPLE’S GREETED WITH OPEN ARMS AND LIVES, JUST GO ON AND DO IT. ALWAYS REQUIRES DOGGED On the subject of entrepreneur- Richard Branson, founder, The Virgin PERSISTENCE.” ship, advice is plentiful. It seems as Group, which comprises more than 400 Steve Gottlieb, founder of Shindig, though there are three new books companies including transportation, a new video communications and out every week offering insights and entertainment and communications meeting platform as well as TVT advice about starting a business. operations. Records and the entertainment orga- Magazines, blogs, conferences and nization A2IM. college courses are all robust sources “KNOW YOUR CUSTOMER AND for entrepreneurship tips, tricks and EMBRACE RISK—DON’T FEAR IT.” “USE A SNIPER RIFLE, NOT A trends. Devin Schain, founder of National SHOTGUN—STAY FOCUSED, It can be too much. With all the Education Initiative, the host company OBSESS OVER THE DETAILS, AND time you can spend researching and for National Education Week as well as LISTEN TO YOUR CUSTOMERS.” reading advice about running your founder of Education Direct and On Mike Kelly, Founder & CEO of Ora business, you can’t possibly actually Campus Marketing. Interactive, an interdisciplinary tech- run your business. nology studio as well as Ora Ventures, “… THINK OF NEGATIVITY AS a Chicago startup accelerator and In an effort to make business advice NOISE—BELIEVE IN YOURSELF SafeStart, a surgical safety application. just a bit simpler, I found or asked AND WHAT YOU’RE DOING.” ten serial entrepreneurs for just one Tory Burch, founder of several fashion “FOCUS ON THE BIG PICTURE sentence of advice about starting and beauty companies including RATHER THAN THE PROBLEM AT a business. I asked serial entrepre- Tory Burch as well as the Tory Burch HAND.” neurs because they’ve done it over Foundation. Penelope Trunk, founded four and over again. Between these 10 startups. Her latest is Quistic, which people, they’ve started, by my count, “YOU SHOULD BE BUILDING A gives advice to others about starting more than 40 businesses—some very BUSINESS THAT IS UNIQUELY new companies. successfully. POSITIONED AROUND WHO YOU Here, then is one sentence of entre- ARE, WHO YOU KNOW, AND “THERE’S NO ONE WAY TO DO preneurship advice from 10 serial WHAT YOU CARE ABOUT.” IT, BUT YOU HAVE TO DO IT—NO entrepreneurs: Todd Connor, Founder of Flank 5 HEMMING AND HAWING AND Academy, a career development busi- DRAWING UP PLANS THAT WILL “TAKE AS MUCH FEEDBACK ness, and The Bunker, the nation’s first CHANGE ANYWAY—SEEK ALL FROM AS MANY PEOPLE AS YOU national network of incubators for mili- THE ADVICE YOU CAN, COLLECT CAN ABOUT WHATEVER IDEA tary veterans. ALL OF THE INFORMATION YOU YOU HAVE. … SEEK CRITICAL NEED, BUT DO THAT WHILE YOU FEEDBACK.” “STAY FOCUSED AND BELIEVE ARE MAKING AND CREATING Elon Musk, founder of SpaceX, the IN YOURSELF AND TRUST YOUR AND BUILDING YOUR COMPANY private space transportation company, OWN ABILITY AND JUDGMENT.” AND NOT BEFOREHAND.” and co-founder of PayPal and Tesla Mark Cuban, entrepreneur, investor Jill Salzman is growing The Founding Motors. and owner of the Dallas Mavericks Moms, an offline meetup and online basketball team who has founded or resources for mom entrepreneurs and helped launch dozens of companies. recently launched The Founding Kit, and was named a “mommy mogul” by CNNMoney.

THE KANATA NETWORKER 3 WHAT’S NEW WHAT’S NEXT

to ensure that we put out the right message. Please take our short UPCOMING EVENTS online survey for a chance to win one of two great prizes, including Please check out the event calendar LUMIÈRE ROUGE FUNDRAISING A Dinner-for-Two at the Brookstreet on our website for full details of GALA Hotel. All responses are anonymous events happening in Kanata. and confidential, and your support for this important initiative is invalu- SANMINA’S MOVE TO KANATA able to our business community and our awareness campaign. Start the survey!

Brookstreet, in partnership with INNOVATION PILOT PROGRAM the Wesley Clover Foundation, is (IPP) pleased to present the 13th annual Created for entrepreneurs and Sanmina’s new operation will be Lumière Rouge Fundraising Gala existing firms within Ottawa and running 24/7 with three shifts. In on Wednesday, September 16, abroad. . This year, Lumière will once Canada they have 540 employees 2015 The IPP is designed to partner again be supporting the Ottawa of which 400 are in Kanata. Their emerging innovative and unique Regional Cancer Foundation - and official move-in date is August 10, technologies, products or services everyone in attendance is asked to 2015 at which time all employees with City Departments, who would wear red or a splash of red to show will be relocated. pilot these technologies for a period their support. This crimson-themed Interesting fact: 42 trees were of several months. evening will include ten food planted on the new site, with 1,680 stations serving creative contempo- For further details and an over- plants of various types! rary cuisine, as well as a selection of view of the IPP and its eligibility requirements, as well as a short THE RED DRAGON GOLF CLASSIC delicious cancer-fighting foods. questionnaire that interested firms KRP Properties, in conjunction with For more details visit the website. can self-administer to determine if Brookstreet Hotel and The Marshes To purchase tickets click here. there is a potential fit for them with Golf Club, present the first annual the program visit the website. Red Dragon Classic on Friday, WIN A DINNER-FOR-TWO AT August 28, 2015 at The Marshes BROOKSTREET HOTEL Once the initial review is completed, Golf Club. For more details, check Draw deadline is August 15, 2015 those selected to move on in the the website. The Kanata North BIA will be process will be asked to complete a launching a digital awareness more thorough application. Selected campaign this fall to help raise projects are expected to commence the profile of our area and all the as early as September 2015. remarkable companies located here. We are asking for your help

4 THE KANATA NETWORKER TEDxKANATA 2016 FOR ENTREPRENEURS IN THE BROWN’S CHARITY CARNIVAL! ENTERPRISE SaaS SPACE Saturday, August 22, 10am–4pm L-SPARK is now accepting appli- Hosted by Brown’s Martial Arts, the cations for the Enterprise SaaS Brown’s Charity Carnival is open 2015 (LSA-2) Accelerator Program. to everyone. Admission is simply For more details visit the L-Spark a donation to the Kanata Food website and click on the “Apply Cupboard; whether it be cash or Now” button on top. They are also non-perishable food items. It is hitting the road for an #SaaSRoad- a great way to give back to the Nomination deadline August 30th show that includes several stops community and will be a fun event! along the way, including one at Do you know someone who would Invest Ottawa in early August. There will be a Bouncy Castle, a make the perfect TEDxKanata Magician, a Zumba class, Karate speaker? Someone who is For details visit www.l-spark.com/ Demonstrations, Carnival Games passionate, engaging and has an roadshow. and much much more! Check the “idea worth spreading”? We want to Carnival’s Facebook page for details. hear about them! QLIK IS COMING TO KANATA NORTH, WITH AN OPEN HOUSE KANATA NORTH NETWORKING TEDxKanata is officially accepting AND JOB FAIR! speaker nominations for our next EVENT event, scheduled for March 31, Wednesday, September 30, 5–7pm 2016. Simply fill out the form on the Take advantage of this opportunity website by August 30. Also, please to meet with members of the Kanata share this news with your networks North Business Community. In a so we can make this a truly unforget- friendly and relaxed environment, table event! A leader in visual analytics, Qlik expand your business networks, provides services from reporting and build relationships and learn what self-service visual analysis to guided, is going on in the Kanata North embedded and custom analytics. community. The event will be hosted With offices around the world, and at The Marshes Golf Club and is free over 2,000 employees worldwide, to attend. See our event page. they provide service to approxi- mately 36,000 customers in more than 100 countries. Watch our social networks for more details or check the Qlik website.

THE KANATA NETWORKER 5 COUNTERPATH CORPORATION CONTINUES LONG RUN OF SUCCESS by Amie Kandalaft Under the agreement, CounterPath is providing softphone and provi- sioning server technology, while Alcatel-Lucent is leveraging its strength in the core network, its sales channel, and its relation- ships with large customers. CounterPath Corporation, founded Together, CounterPath in 2002, is a developer of innovative and Alcatel-Lucent are desktop and mobile VoIP (Voice Over pursuing large enter- Internet Protocol) software products prise customers in a and solutions. These products enable number of key verti- enterprises and telecommunication cals, including the service providers to cost-effectively financial services deliver unified communications (UC) and healthcare services, including voice, video, sectors—where security, messaging and collaboration function- employee productivity ality, over fixed and mobile internet and operating costs are protocol (IP) based networks. Coun- of paramount importance. terPath’s product suite includes More recently, CounterPath SIP-based (session initiation protocol) announced a licensing agree- softphones, server applications and ment with a European carrier that fixed mobile convergence (FMC) solu- has already purchased over $800,000 tions, and they have won numerous in software and services from Counter- industry awards. Path for use in its highly secure mobile CounterPath is headquartered in service offering. Vancouver, BC, with offices in Kanata The company has been located in North (on Terry Fox Drive), Chicago, Kanata for over a decade. You can read Boston and Victoria. CounterPath’s more about their product portfolio by customers include some of the world’s visiting www.CounterPath.com. largest telecommunications service providers and network equipment providers, including Alcatel-Lucent, AT&T, Verizon, BT, Rogers, Avaya, BroadSoft, Cisco Systems, GENBAND, Metaswitch Networks, Mitel and NEC. CounterPath has been demonstrating leadership in the industry with a series of strong announcements and impres- sive achievements. One of the most interesting, a collaboration project with another Kanata North company Alcatel-Lucent, was announced in May.

6 THE KANATA NETWORKER TWO LOCATIONS: 362 Terry Fox 40 Hines Rd

THE KANATA NETWORKER 7 NANOMETRICS NEW INDUCED SEISMICITY MONITORING NETWORKS MONITOR SEISMIC ACTIVITY FOR OIL & GAS OPERATORS IN NORTH AMERICA

Q: HOW DID NANOMETRICS FIRST (at least to the level of being felt by GET THEIR START? local residents) and it is thought that The company was started by Robin this is directly related to oil & gas Hayman, who initially began the operations (including fluid injection Nanometrics Inc. is the world-re- company as a geophysics consulting wells and hydraulic fracturing). nowned expert in real-time seismic business. His first big break was a large Independent induced seismic moni- monitoring for critical operations, with software contract with the Geological toring is key to the solution that we 30 years’ experience delivering supe- Survey of Canada. He also designed a provide. Many oil and gas operators rior solutions across the globe. The digital recorder that helped Nanomet- and regulators agree that operating Kanata-based company has sales rics to get its start in instrumentation. within these regulations can be accom- offices in Calgary, Houston and Beijing, The first customer was from Iceland plished using a real-time induced employing a staff of 120 people who is still using the digitizer 25 years seismicity monitoring and notification engaged in operations, instrument later. design, software and hardware devel- system. Acquiring, processing and opment, and service and installation. Q: YOU’VE RECENTLY LAUNCHED AN posting accurate and reliable data in ISM NETWORK IN THE DUVERNAY. real-time is essential to the solution so Nanometrics recently launched an CAN YOU TELL US A LITTLE MORE that Oil & Gas operators can intervene Induced Seismicity Monitoring (ISM) ABOUT THE TECHNOLOGY before low magnitude events become network in the Duvernay zone near BEHIND THE NETWORK large enough to be felt - and before Fox Creek, Alberta. The network uses DEVELOPMENT AND ITS regulators have to step in and take the same highly sensitive and accu- SIGNIFICANCE? action. rate technology used by regulators, We entered the Oil & Gas market enabling operators and regulators over four years ago, as our seismic Nanometrics offers a real-time moni- to see the same seismic data, with a technology and expertise is compli- toring system that directly addresses greater level of detail. mentary to this market (hydraulic this issue. We work closely with opera- fracturing). We provide monitoring tors, academia and geological surveys We contacted the company to get solutions for oil and gas operators to establish an accurate and reliable more details on their historic journey who are using hydraulic fracturing to monitoring system that will provide in the Seismology business. extract oil or natural gas (Wiki defini- precise data and remove uncertainty Q: CAN YOU TELL US ABOUT THE tion here). British Columbia (BCOGC) and confusion from the equation. At TYPES OF PRODUCTS AND and the Alberta Energy Regulator the heart of our monitoring solution SERVICES NANOMETRICS (AER) regulate hydraulic fracturing is sound science, supported by best- PROVIDES? and want operators to monitor for in-class instrumentation and in-depth We are a world-class provider of seismicity, whether that is naturally knowledge of seismology. precision instrumentation, network occurring or induced by fracking. technology and software applications In the past, the public has associated for seismological and environmental seismicity with very large earthquakes research. We also have an active in tectonically active areas such as research and development group that California. Large events in the rest of consists of scientists, geophysicists North America have rarely been felt. and seismologists, who are researching Recently, these “felt” events have seismology and publishing papers on become more frequently detected in an ongoing basis. areas that are tectonically quiescent

8 THE KANATA NETWORKER Q: HAS THIS TECHNOLOGY BEEN Q: HAS THE KANATA NORTH One reason the company has done USED IN EARTHQUAKE FAULT TECHNOLOGY PARK ALWAYS so well can be attributed to its state- ZONES IN OTHER AREAS AROUND BEEN HOME FOR NANOMETRICS? of-the-art technology. However, they THE WORLD? WHAT ARE SOME OF THE did point out that another key success Earthquake monitoring technology is BENEFITS OF HAVING YOUR factor in the stability and longevity of our core business and has been so for COMPANY LOCATED IN THIS the company is directly attributed to 30 years. We are the world’s leading AREA? its people. “We have individuals who supplier of broadband seismometers Kanata North has always been home to Nanometrics. Located at the corner have been working with us for over and seismic monitoring networks, of Herzberg and Terry Fox Drive, the 20 years,” said Neil Sriggs, Co-CEO, which monitor earthquake activity company originally rented the top Global Operations. “The importance around the world, e.g. early warning half of the building at 250 Herzberg, placed on work-life balance is an systems for monitoring Tsunamis which was later purchased and reno- important part of our culture, and and Volcano eruptions. We provide vated by the company to expand this particular region seems to cater to mission critical seismic networks that the building. Two other buildings on that balance quite well, which contrib- provide analytical and diagnostic data Herzberg and Legget have since been utes to us finding and retaining high to governments and institutions in purchased in order to accommodate calibre talent.” earthquake prone countries as well the growing company, which includes as instrumentation for seismology and R&D, Systems Engineering, Software geophysics research applications. (You Development, Sales & Marketing and can see some of the public seismic Manufacturing. networks that we monitor on athena. nanometrics.ca).

packs, calculators (scientific), combination locks, markers, pencil crayons, math sets, WANTED: duotangs, pencil cases, dictionaries etc. Last year in Kanata we helped out SCHOOL about 63 families, which included 154 students of elementary-, high school- SUPPLIES! and college/university-age and 12 adults Yes, it is that time of year! We are starting that were back in school. our Back to School Campaign at The Kanata Your help in making back to school time Food Cupboard. Purchasing school supplies can a positive experience for all Kanata children is put financial stress on many families. That is why greatly appreciated. Items can be dropped off at the Kanata Food Cupboard provides school supplies the Kanata Food Cupboard Warehouse location, 340 to families in need in the community. We are looking for Legget Drive door #46, from Monday to Friday 9am– different groups and businesses to do “Back to School noon, or in any of our bins at all major grocery chains and Drives” for us. the Walmart at the Kanata Centrum Shopping Centre. As part of our Back to School Campaign, we are looking If you have any questions, please email Karen Waters at for school supplies for both elementary and high school [email protected]. students. We are in need of all supplies, such as back-

THE KANATA NETWORKER 9 ENTREPRENEUR SPOTLIGHT NESTOR AMAYA, PRESIDENT AND FOUNDER OF COVELOZ

myself in need of a new challenge and ment), Industrial Automation and other ready to build a business; one with sectors. Furthermore, we continue to roots in Kanata. I joined the Lead to serve our traditional customer base in Win program, run by Tony Bailetti, the Wireline Communications space, and Coveloz was born shortly there- which has made Kanata a centre of after with the goal of building a solid excellence in telecommunications. technology company bootstrapped via consulting services. The name Q. HOW HAS THE COMPANY GROWN AND EVOLVED SINCE ITS Coveloz is an amalgam of Collabo- FOUNDING? rate+Fast (Veloz = Fast, in Spanish), A company that started as a few which captures the essence of our consulting engineers back ​in 2009 offer: to work collaboratively with with virtual offices has now grown into our customers; to deliver innovative a business with two offices (Kanata technology solutions within fast turn- and Toronto), employing over thirty around times. developers and offering a portfolio of Q: WHAT REVOLUTIONARY products and services to customers PRODUCTS HAS COVELOZ both locally and internationally. DEVELOPED? ​ We deliver leading-edge program- Q. HOW LONG HAS COVELOZ BEEN Coveloz offers programmable LOCATED IN THE KANATA NORTH mable solutions focusing on an embedded technology, specializing BUSINESS PARK AND, WHAT ARE emerging technology known as in time-sensitive networking solutions. THE BENEFITS TO HAVING YOUR “Time Sensitive Networking”. For OFFICE LOCATED HERE? They serve a variety of verticals that example, we are now selling our BACH As a student at McGill University, ​I include broadcast and professional product family, and we have delivered moved to Kanata from Montreal 20 audio/video, network/transport and projects ranging from ultrasound years ago for an internship at BNR on the automotive industries. Headquar- imaging platforms to high-speed Corkstown Road. I was so impressed tered in Kanata, Ontario, Coveloz has optical transport. Reconfigurability by the quality of my colleagues, an office in Toronto and a presence in and customizability are key product opportunities for interesting work Vancouver and Germany. The Ottawa differentiators, as the hardware itself and the lifestyle enjoyed here that office is the networking/telecommu- can be reprogrammed; we call these I have never looked back. I enjoyed nications global centre of excellence. Customizable Standard Products. the startup environment early in my We reached out to Mr. Nestor Amaya, Our cost-effective technology base career as one of the first employees the President and Founder of Coveloz, targets high-performance networked at Catena Technologies, and also to ask how he got his start in the semi- applications where annualized gained experience at large estab- conductor business. volumes run from 1,000 to 100,000 lished systems companies such as units per year. Ciena Corporation. Work has never Q: WHERE DID THE IDEA TO START been boring! COVELOZ COME FROM? Q: WHO WOULD YOU SAY ARE YOUR ​ I had joined Kanata-based Tundra MAIN CUSTOMER BASE? My family and I have grown deep Semiconductors about eight years Our technology platforms and services roots here in Kanata through work and ago to contribute to the definition of enable low-latency and synchro- community associations. We enjoy a its product roadmap. It was a great nous networking of audio, video and wealth of business relationships within opportunity to gain marketing expe- control signals. Our offer has found a short reach here in Kanata, with access rience while working directly with home in Broadcast and Professional to loyal and innovative talent, so the the leadership team there, but when A/V markets, and there is increasing decision to base Coveloz here six Tundra was acquired by IDT, I found interest from Automotive (infotain- years ago was never a question.

10 THE KANATA NETWORKER Q: ANY NEW INNOVATIONS ON THE HORIZON FOR COVELOZ? Coveloz is hard at work bringing our NESTOR’S TOP 3 SWIFT-2022 video transport product SUCCESS TIPS: to market. This, in addition to our 1. No man (or business) is an BACH product line, establishes us island, so work as a team with as a one-stop-shop for audio/video mutual respect, dedication networking and synchronization and integrity. technologies. 2. State clearly what you’re going to do, and then do what you’ve said. 3. Ecosystems extend the reach of a small startup.

KANATA TECHNOLOGY OFFICE LEASING TEAM HELPING THE TECHNOLOGY SECTOR WITH REAL ESTATE SOLUTIONS Technology companies, by nature, are in a constant state of change. This dynamic places further demands when considering real estate decisions. Oliver and Lindsay have been representing Kanata technology start-ups and Fortune 500 companies for over 10 years. Having successfully completed over 2.5 millon square feet in transacations in the Kanata sector, Oliver and Lindsay pride themselves on how best to service and account for unforeseen change. They are dedicated experts with a unique skill set; skills which include experience across all asset classes, unparalleled market information, uncovering opportunities ahead of the market, tenant centered practices and documentation, unrivalled experience and creativity in complicated deal structures, and a reputation and track record that delivers results.

THE 2015 KANATA PRESENTATION IS AVAILABLE UPON REQUEST

For more information on the sale or lease of commercial real estate in Kanata, please contact:

OLIVER KERSHAW* LINDSAY HOCKEY* Associate Vice President Associate Vice President CBRE Limited | Ottawa CBRE Limited | Ottawa 333 Preston Street, Suite 700 333 Preston Street, Suite 700 +1 613 288 1584 +1 613 782 2943 [email protected] [email protected] cbre.ca/ottawa www.cbre.ca/oliver.kershaw www.cbre.ca/lindsay.hockey

THE KANATA NETWORKER 11 ERICSSON: LIVE EVENTS “AS IF YOU WERE THERE” By Communicarium screen experience you can focus on With the world of broadcasting and the close up of your favourite tennis distribution changing at breakneck player to study her serve or backhand. speed, this solution provides an The possibilities are limitless. opportunity to create high quality For example, in its current iteration content and deliver it in real time at the tennis tournament, the app is to audiences around the world in a Ericsson first opened its doors in 1876 also a great on-site travel companion unique and customizable way. as a small telegraph repair workshop as it features a 3D map of the city It also creates new opportunities in the and in 1878 introduced its first innova- of Båstad including restaurant tips, sponsorship space. The audiences that tion, a phone with a single handheld weather forecasts and, in case you like sponsors can expect to reach include receiver. to go swimming, water temperature. traditional audiences (i.e. attendees at Fast forward 137 years, and many inno- You can also easily purchase tickets to the event and television viewers), but vations later, to 2015 when Ericsson the tennis matches. with this new application they can also introduced its Networked Event plat- Mikael Sundström, Head of Networked reach highly engaged app viewers form allowing viewers to switch freely Event at Ericsson, says, “This solution from around the world. between cameras at a live event. It supports Ericsson’s strategy of the In July, Ericsson hosted a two-day was introduced at the 2015 FIS Nordic networked society and it’s a strong Executive Media Summit bringing World Ski Championships in Falun, example of how this is working. The together representatives from tech- Sweden and highlighted again at the world is getting more and more nology companies, content owners, Collector Swedish Open WTA tennis connected and our next step is to broadcasters, newspapers and adver- tournament in July 2015. bring this fantastic user experience tisers to share their experiences. With The platform takes all the live and to entertainment and music events the challenges media professionals are historic data feeds as well as all as well as other types of live events.” facing in the ever-changing landscape, cameras from the event and enables The solution leverages many tech- this provides a new and welcome them to be exported to an iOS- or nical assets that Ericsson already had opportunity. Sundström states, “We Android-supported app. End users in place and combines this expertise are engaging with a lot of different can then control the content they with their experience in working with folks, especially event organizers, would like to concentrate on: Stay on highly complex operations. Their focusing on long-term, worldwide the wide shot to take in the whole of start-to-finish time has decreased distribution opportunities.” play for a great first-screen experi- significantly since their first event and Stay tuned for a live event experience ence on your mobile device or, if you they expect that to be shortened even you never thought possible coming connect to your television, a great more over time. soon to a screen very near you. widescreen viewing. As a second-

Video, left: Experience live sports events as if you were there: Ericsson’s Networked Event Platform, Nordic World Ski Event Video, right: Video demo of the Collector Swedish Open powered by Ericsson Networked Event

12 THE KANATA NETWORKER THE KANATA NETWORKER 13 KILLER COMMUNITY TIPS TO RUN A GOOD BUSINESS

Source Small Business Trends CREATE DEEPER HUMAN huge part of many business’ commu- CONNECTIONS nication and marketing strategies. In The business world has evolved quite a The Savvy Copywriter this post, Elna Cain shares several tips for building a winning social media bit over the years. Running a business Whether you’re dealing with strategy. today is vastly different than it was for employees, colleagues or customers, entrepreneurs ten years ago. So to you need to make human connections USE THESE RULES FOR MODERN keep up with the different tools and in order to succeed in business. The trends that it takes to run a modern LOGO DESIGN old ideas of keeping business and Beyond Brand Building business, it helps to see what other personal lives separate are starting to entrepreneurs have to say shift, according to Kimberly Crossland. Creating a logo that really represents In this week’s Small Business Trends your business is essential to your overall community news and information INCORPORATE OFFLINE brand strategy. But you also want to roundup, members of our small busi- MARKETING INTO YOUR DIGITAL ensure that your logo is one that will ness community share their tips for STRATEGIES appeal to your ideal customers. For running a modern business. Noobpreneur that reason, Mohammed Fakiha offers some tips and suggestions that clean, Your online and offline marketing strat- modern logos are usually best. UNDERSTAND GOOGLE egies no longer have to live in separate ADWORDS worlds. You can actually have a digital Neil Patel BECOME A SOCIAL COMMERCE marketing strategy and a traditional SUPERHERO If you’re thinking about using Google marketing strategy that work hand in Digital Operative AdWords or similar PPC advertising hand. Ivan Widjaya shares some tips tools, you’ll need to first understand for doing just that here. Online businesses can more effec- how they work and what they can do tively sell to customers by connecting for you. In this in-depth post, Neil Patel DON’T IGNORE LOCAL with them on social platforms. But explains the ins and outs of Google MARKETING with so many platforms out there and AdWords along with some strategies SmallBizDaily even more marketing tools, how do you know which ones will be the most you can use to make the most of your Although digital marketing can effective for your business? Alexa investment. be effective for local business, it Engelhart shares some tips. can’t always fully replace the more PROVIDE GREAT CUSTOMER traditional local marketing tactics. PREPARE FOR THE SERVICE ON TWITTER Depending on the makeup of your The Marketing Eggspert Blog ENTREPRENEUR LIFE YOU WANT customer base, you should find the Startup Professionals Musings Today’s consumers are more likely right balance of online, mobile and than ever to reach out to businesses local marketing to reach the optimum In today’s business world, there’s on Twitter. That means that your number of people in a way that will no right and wrong way to get your business needs to have a strategy for actually get them through the door, startup off the ground. There are so dealing with complaints and other as Christine Kropp shares. many different resources out there for customer service issues on the plat- you to plan and build the business that form. This post by Alleli Aspili includes BUILD A WINNING SOCIAL you want. Martin Zwilling shares some some instructions your business can TMEDIA STRATEGY tips for creating the entrepreneur life use to provide great customer service Blogging Wizard you want. on Twitter. Social media is basically an essential part of getting through to today’s consumers. In fact, it’s become a

14 THE KANATA NETWORKER 2015 Startup Conference

October 21-22, 2015 at Carleton University

A two-day conference bringing Canadian startups together with international investors for one of Canada’s most innovative tech events

• Startup pitches to investor panels • One-on-one meetings between companies and investors • Investor presentations • Featuring the best startups from mobile, cyber • Expert keynote speakers security, ntech, internet, e-commerce, IT, enterprise, big data, cloud, health and medtech

LAST YEAR’S INVESTORS INCLUDE: Qualcomm Life Fund | iGan Partners - Rowanwood Ventures | Hyundai Ventures | SanDisk Ventures | White Star Capital | Martal Capital | Azure Capital Partners | Motorola Ventures

FOR MORE INFORMATION: Terms for presenting and application, and tickets visit www.axisottawa.com

613-518-7340 | [email protected]

THE KANATA NETWORKER 15 Q&A CORNER PETER McGANN, McGANN WEALTH MANAGEMENT AT SCOTIAMCLEOD

By Emma Gibson ScotiaMcLeod umbrella while encour- Q: HOW HAS YOUR LOCATION IN aging their clients to “buy local, think THE KANATA NORTH BUSINESS local.” We decided to ask him a few COMMUNITY BENEFITED YOUR BUSINESS? questions. Being based in Kanata allows us to Q: WHAT SERVICES AND EXPERTISE operate in a more efficient pace ScotiaMcLeod has had its home in DO YOU PROVIDE TO THE because it eliminates travel and Kanata North for more than 15 years, KANATA NORTH COMMUNITY? commuting time. Our clients here being very active in the Kanata North The McGann Wealth Management are on the same page, they are often Business Park and within the commu- team of ScotiaMcLeod provides finan- entrepreneurs themselves, and very nity. However, despite the national cial and wealth planning, focusing intellectual business people with the umbrella of this Canadian company, on small to medium sized business need for customized wealth manage- the Kanata North offices have an owners and high tech professionals. ment and financial advice. The client overwhelmingly local vibe, and that The key to success in wealth plan- base in downtown Ottawa is quite is because they really are local. It is ning is to develop a comprehensive different and does not necessarily true that ScotiaMcLeod is a national plan, implement it and review it have the same needs that our clients company with 90 offices across the regularly to ensure that it reflects all in Kanata North. country including downtown Ottawa. changes in personal circumstances. But its Kanata office (established in We provide a total financial solution, Q: CAN YOU TELL US ANYTHING ABOUT YOUR SUCCESS AS A 2000) is made up of individual teams from building a financial plan, to devel- BUSINESS IN CANADA IN of entrepreneurs, all of whom live, oping a complete investment strategy, GENERAL AND HOW THAT work, breathe and shop in the same including will and estate planning, COMPARES WITH YOUR KANATA area in which they work. They offer protective solutions, tax planning and LOCATION? their clients complete wealth manage- business succession planning to name Our client base in Kanata, as I ment solutions under the umbrella of a a few. Each plan is customized to the mentioned, is very individual. The national, well-known and trusted firm client as they also include many life customers that we see every day which, according to Wealth Advisor events that must be factored in while have unique circumstances and chal- Peter McGann, is what gives clients a creating a wealth plan. lenges compared to those that we see great sense of security. in Toronto and downtown Ottawa. Q: WHAT WOULD YOU SAY IS YOUR Here in Kanata we like to stick to the The nucleus inside ScotiaMcLeod’s VALUE PROPOSITION FOR LOCAL philosophy of “buy local, think local,” Kanata branch consists of highly EXECUTIVES? and our customers appreciate the educated, analytical, technological ScotiaMcLeod identified a need to tailor-made package that we are able entrepreneurs who share the Kanata have a home in Kanata in order to cater to provide for them. We continue to North community with their clients. to high tech and business owners. Our grow our business here well above McGann says that this set-up enables clients appreciate having this location the national average, and given the the individual businesses to meet the because it is convenient for meetings revitalization happening now in Kanata area’s specific needs, and to offer a before, during and after work. We North we expect this trend to continue very different opportunity from the also offer “lunch and learn” sessions for the foreseeable future. branch of ScotiaMcLeod that still in our boardroom, at the client’s loca- tions and at local hotels in the area *ScotiaMcLeod does not offer tax advice, but exists in downtown Ottawa. working with their Team of Experts they are in order to provide continual educa- The McGann Wealth Management able to provide a suite of financial services for tional opportunities. We leverage clients. ScotiaMcLeod is a division of Scotia Team of ScotiaMcLeod offers custom- our relationships with our Team of Capital Inc. (“SCI”). SCI is a member of the ized solutions for local residents, and Investment Industry Regulatory Organization Experts and portfolio managers to McGann says that it is a very inter- of Canada and the Canadian Investor Protec- provide consultation and education tion Fund. esting challenge. He says that his as required. team enjoys being a part of the overall

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