A COASTAL COMMUNICATIONS CORPORATION PUBLICATION JULY 2019 VOL. 37 NO. 7 $12.00

Life Lessons From Anne Hamilton, an Industry Leader Vice President, Global Travel, The Walt Disney Company

Selecting Speakers Women Leaders Emerging Destinations Justifying your meeting CLICK HERE TO Third-Party DOWNLOAD/VIEW Relationships All-Inclusive TABLET VERSION Resorts Gulf Coast states VOLUME 37 NO. 7 // JULY 2019 ISSN 0739-1587 // USPS 716-450 IN THIS ISSUE // features

Anne Hamilton All-Inclusive is All Right 18 Life Lessons From an Industry Leader 26 The Pricing Structure at These Resorts

BY RICK SYLVAIN Often Makes Things Easier for Planners

BY CHRISTINE LOOMIS

Bring on the Business Sage Advice 32 These Destinations Are Getting Ready 40 5 Women Share Their Success Stories

for More Attention From Planners BY CHRISTINE LOOMIS

BY RON BERNTHAL

Picking the Perfect Speaker 46 The Right Message Can Get an Event off to a Great Start

BY DAVID SWANSON 18 Make it Happen 52 Tips for Helping Attendees Justify Coming to Your Meeting BY KEITH LORIA Vendor Value 56 Third-Party and Corporate Relationship Building is Often Crucial for a Successful Event BY DEREK REVERON destinations 60 Destination: The Gulf Coast States 26 Delivering Diversity, Charm & Meeting Excellence

BY CHRISTINE LOOMIS departments 04 Publisher’s Message 06 News & Notes 52 07 Tips & Trends 10 Snapshots 14 Perspective When Things Don’t Go Your Way BY JOHN TSCHOHL 16 Perspective 60 Innovate or Cease to Exist BY CHRISTOPHER KAI 66 People on the Move

TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 3 v PUBLISHER’S MESSAGE //

Honoring An Industry Legend A COASTAL COMMUNICATIONS CORPORATION PUBLICATION PUBLISHER/EDITOR-IN-CHIEF Our cover this month features Anne Hamilton, vice president global travel, Harvey Grotsky the Walt Disney Company, recently honored with the MPI Industry Leader [email protected] Award at the MPI WEC in Toronto. The award is presented to individuals CREATIVE DIRECTOR Kristin Bjornsen who through their personal and organizational commitments have made a [email protected]

significant, lasting and positive impact on MPI and our community. MANAGING EDITOR Hamilton says, “I have a saying: Why be ordinary, when you can be extraor- Henry Fitzgerald [email protected] dinary? I want my teams and leaders to be extraordinary so that they stand out.” EDITORIAL COORDINATOR Anne is a fierce advocate for the value of Heather Ballis meetings and events, leading the way for wom- [email protected] en in leadership and a mentor for future gen- DIGITAL CONTENT COORDINATOR Christine Smith erations. To quote Christine Duffy, president [email protected]

of Carnival Cruise Line, “Anne is to be admired CONTRIBUTING EDITORS for her courage, strength and resilience.” Sophia Bennett Ron Bernthal Also in this issue, all-inclusive resorts offer Sara Churchville Cynthia Dial planners a pricing structure that could make Maura Keller Christine Loomis budgeting easier. All-inclusives today offer ev- Keith Loria Derek Reveron ery type of accommodation, with destination Mark Rowh choices in the U.S., Caribbean and Mexico. Patrick Simms David Swanson While some planners have never consid- PRESIDENT & CEO ered all-inclusives, bids often show tremen- Harvey Grotsky dous value. In fact, working with an all-in- VICE PRESIDENT OF OPERATIONS clusive resort can be easier, especially with David Middlebrook [email protected] F&B considerations. ADVERTISING SALES OFFICES If you are looking for an appealing destination that you haven’t considered 2700 N. Military Trail, Suite 120 before, take a look at our selected emerging destinations that are asking you Boca Raton, FL 33431-6394 561-989-0600 Fax: 561-989-9509 to bring your business to them. While not necessarily undiscovered, a destina- [email protected] tion like Savannah, Georgia for example, offers a meeting-friendly destination NORTHEAST / MID-ATLANTIC / MIDWEST STATES Fox Associates providing attendees with new experiences in a truly Southern environment. 800-440-0231 • [email protected] Check out our other selected emerging destinations and discover meeting val- ues to accommodate your budget and excite your attendees.

As our ongoing magazine redesign continues, your comments Corporate & Incentive Travel (USPS 716-450) is published monthly would be helpful and greatly appreciated. Please email me at by Coastal Communications Corporation, 2700 North Military Trail — Suite 120, Boca Raton, FL 33431-6394; 561-989-0600. Single [email protected] and let me know your thoughts copies $12.00 U.S.A. only. Yearly subscription price is $125.00 in the U.S.A.; Canada and foreign is $165.00. Back copies $14.00 and suggestions. U.S.A. only. Distributed without charge to qualified personnel. Periodicals Postage Paid at Boca Raton, FL, and additional mailing offices. POSTMASTER: Please send address changes to Corporate & Incentive Travel, 2700 North Military Trail — Suite 120, Boca Raton, FL 33431-6394. Nothing contained in this publication shall constitute an endorsement by Coastal Communications Corporation (Corporate & Incentive Travel), and the publication disclaims any liability with respect to the use of or reliance on any such information. The information contained in this publication is in no way to be construed as a recommendation by C&IT of Harvey Grotsky any industry standard, or as a recommendation of any kind to be Publisher adopted, by or to be binding upon, any corporate/incentive travel planner or agent. Reproduction of any portion of this publication by any means is strictly forbidden. Editorial contributions must be accompanied by return postage and will be handled with FOLLOW US ON SOCIAL MEDIA reasonable care. However, the publisher assumes no responsibility for return of unsolicited photographs or manuscripts. Subscribers: Send subscription inquiries and address changes to: Circulation Department, Corporate & Incentive Travel, 2700 North Military Trail — Suite 120, Boca Raton, FL 33431-6394. Provide old and new addresses including zip codes. Enclose address label from most recent issue and please allow five weeks for the change to become effective. Printed in U.S.A. © 2019

@corpincentvtrvl linkedin.com/company/ facebook.com/corporate- @corpincentvtrvl corporateincentivetravel incentive-travel-828416744176394 Your MEETING DESTINATION in The Lone Star State. FORTWORTH.COM/ACF

4 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com NEWS + NOTES // TIPS + TRENDS

NEW CONSTRUCTION Team-Building That Builds Teams fire pits and lawn games. Dedicated to Caesars Entertainment Caesars recently topped off providing guests with the best water- Good team-building its new, 550,000-sf front venues in the Outer Banks, the activities help create Entertainment conference facility, sound facing Pavilion, complete with a strong bond between Celebrates Milestone CAESARS FORUM. its own private dock and over-water employees. for Caesars Forum gazebo, was also recently renovated. CONFERENCES LAS VEGAS — Caesars Entertain- ment Corporation reached an impor- Registration Now tant milestone recently, topping off its new state-of-the-art 550,000-sf con- Open for SITE Young ference facility, CAESARS FORUM. Leaders Conference More than 450 The SITE Young Leaders Conference, construction “Breaking Barriers, Building Young workers as Leaders”, which takes place Sept. 8-9 well as meet- in Las Vegas, provides education and ings and con- networking opportunities for incen- ventions cus- tive travel professionals new to the in- tomers joined SARS FORUM will be the first facility top restaurants to indulge in as many centive travel industry. The mission is Caesars Enter- of this size built on one level. It will as four signature dishes at each venue, to create a strong group of individuals DepositPhotos.com tainment ex- also feature FORUM Plaza, the first all the while providing ample time for who will become leaders in SITE, their strong team that works cohesively the Above and Beyond Foundation’s ecutives for 100,000-sf, dedicated outdoor meeting easy mingling and networking. These local SITE chapters and the greater in- can be one of the most important CSR program, groups can recognize A elements of a successful and reward outstanding hospitality Massari the monu- and event space in Las Vegas. tours take group dining way beyond dustry. To help build this next genera- business. Learning how to communicate individuals working onsite for meetings mental mo- just sitting down to a plate of food. tion, the program awards a scholarship and cooperate lays the foundation for a and incentive programs in progress. With DINING ment of placing the final steel beam Lip Smacking Foodie Tours does all to qualifying participants so they can healthy, productive workplace. One way to meeting attendees’ input, one or more atop the structure. The $375 million Award-Winning Lip the work, so clients are whisked to the travel to and attend the SITE Young accomplish this is through team building outstanding individuals are awarded a conference center will carry a LEED top tables at each restaurant, with ab- Leaders Conference for free. The event — fostering a better work relationship by life-changing, $10,000 cash grant. Smacking Foodie sharing in a common tasks during your Joy Jars — Engage your employees. Silver rating and feature the world’s solutely no waiting in line or need for takes place annually in Las Vegas, prior meeting or event. Spread Joy. Help kids fighting cancer. two largest pillar-less ballrooms, antic- Tours Welcomes reservations. to IMEX America. SITE members who From health and wellness activities The Mobile Joy Factory is a national and ipated to open next year. “CAESARS are industry professionals 35 or young- and food-and-drink challenges to global corporate engagement opportunity Dining Experiences in RENOVATIONS FORUM is one step closer to offering Las Vegas and Beyond er, or have less than five years of experi- networking activities and philanthropic for compassionate companies and this one-of-a-kind option in the meet- ence, are encouraged to participate. teamwork, here are some unique, employees. Teams gather to stuff Joy Sanderling Resort interactive team-building ideas for Jars, full of hospital-approved toys every ings and conventions industry,” said LAS VEGAS — Innovative Lip-Smack- AWARDS corporate groups and meetings. child loves to play with. Michael Massari, chief sales officer at ing Foodie Tours has raised the bar Reveals Renovated Caesars Entertainment. “The interest again, this time by being the first tour Beach Chic Venues Walt Disney World For Adrenaline Seekers F&B Challenges and bookings for our world-class facil- company to offer a 12% commission to DUCK, NC — Sanderling Resort, Speed Vegas — Experience the thrill Mix It Up — Host group cocktail ity has exceeded our expectations and any meeting planner who books one of the quintessential coastal Carolina Swan and Dolphin of driving an exotic supercar on a real battles at popular bars and nightclubs. racetrack at speeds up to 150 mph. This Attendees put their knowledge to the we look forward to serving a variety its VIP culinary tours in its home base getaway, is shaking things up for Resort Honored as state-of-the-art motorsports complex test through a mixology training followed of clients when we open the doors to of Las Vegas or three new cities of San groups and events with newly reno- Eastern Region Hotel hosts team-building options to explore by a competition to stir up the tastiest CAESARS FORUM next year.” CAE- Jose, Seattle or Santa Monica, or any vated beach chic venues, including of the Year the need for speed where guests have cocktail. Drinks are served and judges other venue to come. the Ocean Side Event House and the their pick of any shiny, new car to take pick a winning team based on the best Each tour, tailored to sound facing Pavilion. Sanderling is LAKE BUENA VISTA, FL — The Walt for a spin. Can your team handle a day creations. of hot laps? Sushi Showdown — Participants the exact needs of cor- committed to providing their guests Disney World Swan and Dolphin Re- Dogfighting Days — Take your team feel like they’re a part of everyone’s porate groups from with the best place to host meetings, sort was recently named a Marriott back to the pioneering days of early favorite cooking competition in this 15 to 100 guests, in- events or group gatherings. Continu- Eastern Region Hotel of the Year — the flight. The mission? Fly high-performance adrenaline-pumping Sushi Showdown. cludes stops at four ously named as a top event destina- first time the resort has received the airplanes under the supervision of an In this technique-driven, team-building tion, Sanderling Resort just unveiled distinction. The resort was awarded the expert fighter pilot and engage in an activity, guests are divided into small actual aerial dogfight with your group. teams and face off in a timed sushi Lip-Smacking its newly renovated Oceanside Event accolade in the Full-Service Distinctive This aviation-related attraction will take battle. For those who are not fish fans, Foodie Tours House & Deck, which features sweep- Premium category. The resort joined your guests breath away in more ways switch it to a chef challenge where is offering a ing views of the Currituck Sound and Marriott International Inc. following than one. teams are armed with three basic commission to Atlantic Ocean. This multipurpose, the company’s merger with Starwood ingredients and a stocked pantry and meeting planners two-story event space comes complete in 2016. The recognition follows a $150 To Give Back face off in a timed competition to who book a VIP BOOMERANG! — Honor those who create the winning dish. culinary tour. with boardrooms, breakout spaces, million transformation of nearly the help make meetings happen. Through Content provided by PRA. Visit PRA.com an indoor reception area and outdoor entire resort.

6 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 7 CAREERS CAREERS INDUSTRY NEWS Michael Dominguez Beverly Nicholson- Incentive Research Named President and Doty named CEO of Foundation CEO of ALHI Saint Lucia Tourism Welcomes 500 BOSTON — Associated Luxury Hotels Authority Top Industry International (ALHI) has appointed Professionals to its hospitality industry veteran Michael SAINT LUCIA — The Board of Direc- Dominguez as its president and CEO. tors at the Saint Lucia Tourism Author- Annual Education For the past seven years, Dominguez ity (SLTA) has appointed Beverly Nich- Invitational has served as senior vice president and olson-Doty as the organization’s CEO. chief sales of- Nicholson-Doty has more than three MIAMI — The Incentive Research ficer for MGM decades of industry leadership experi- Foundation (IRF) hosted its 26th Resorts Interna- Universal Orlando ence, including most recently serving as Annual Education Invitational at tional (MGM- Surfside Inn and Suites Commissioner of Tourism at the USVI Loews Miami Beach Hotel. More RI). Prior to Department of Tourism from 2007 to than 500 sponsors, buyers, trust- his tenure at 2018. She brings ees, hosts, media and speakers NEW VENUES MGMRI, he di- tainment and award-winning cater- significant ex- attended the sold-out event. The rected sales de- ing for groups of all sizes. Surfside Inn Offshore, the Largest perience in elite event attracted hosted buy- velopment for and Suites’ sister property, Universal’s marketing, sales ers from more than 145 incentive Dominguez Loews Hotels’ Endless Summer Resort – Dockside Rooftop Deck, Offers and strategic travel and Fortune 1000 compa- Caesars growing portfo- Inn and Suites, is scheduled to next Unparalleled Views of planning in Ca- nies with 64 percent VP level and Atlantic City lio as their vice president of global sales. March. Universal’s Endless Summer Navy Pier’s Fireworks ribbean travel, above. Attendees represented over In both roles, Michael provided stra- Resort will add 2,800 rooms to the tourism and 13,500 meetings, incentives and tegic leadership, innovative business destination — bringing the total room CHICAGO — See views of Chicago’s hospitality. events annually with a collective an- is also a proud Hall of Fame recipi- development, hands-on sales oversight count at Universal Orlando Resort to magnificent skyline at Offshore, the Nicholson-Doty The CEO will be nual spend of nearly $1.2 billion. The ent, recently earning the Certificate of and implementation of effective sales 9,000 rooms by the end of next year. nation’s largest rooftop venue built responsible for IRF Education Invitational provided Excellence for the past five years con- strategies in the MICE and transient for Chicago and its locals atop one overall management of the Saint Lucia attendees direct exposure to an im- secutively. “With three resorts in the AWARDS segments. “Michael is highly respected of the city’s most iconic buildings, Tourism Authority, including oversight pressive ros- market, Caesars has viewed Atlantic and actively involved in leadership roles Direct Selling Navy Pier. Offshore, a chic 36,000- of the development of the Authority’s ter of thought City as critical to our success over the in our meetings and events industry. sf, all-seasons/all-weather venue, marketing, destination services and leaders and in- past 40 years,” said Tony Rodio, CEO He is the ideal person for this position, Association (DSA) offers Chicagoans a full-service lu- general administration. fluencers. Edu- of Caesars Entertainment. with the right experience and industry Honors Buy The Sea minous bar and world-class kitch- cation offerings CONSTRUCTION UPGRADES network to lead our organization to With the Partnership en, terraces, seven cozy fire pits, were focused new heights as we continue to focus on Award an entertainment and gaming area Gaylord Palms Resort on insightful The Roosevelt New serving our distinguished members and and multiple large social gathering Breaks Ground on $158 analysis of the Orleans Celebrates valued customers,” says Bill Dyer, chair- PLANTATION, FL — Buy The Sea was spaces. On Wednesdays at 9:30 p.m. Million Expansion IRF’s research, 125th Anniversary man of the board of Associated Luxury honored by the U.S. Direct Selling As- and Saturdays at 10:30 p.m., guests Van Dyke reports and sig- Hotels, the parent company of ALHI. sociation (DSA) with the Partnership can experience Navy Pier’s fireworks KISSIMMEE, FL — Osceola County nature studies. NEW ORLEANS — The Roosevelt Award for its exceptional performance with Offshore’s unobstructed and Commissioners joined representatives Melissa Van Dyke, president of IRF, New Orleans, A Waldorf Astoria OPENINGS in incentive travel sourcing and opera- unparalleled views. of Gaylord Palms Resort & Convention said, “The IRF Education Invitational Hotel, announced the near comple- Universal Orlando tions. The award was presented to Shari Center for their “groundbreaking” cer- is the IRF’s most important annual tion of a massive $20 million reno- Opens Surfside Inn Wallack, the company’s founder and emony. This expansion project will add fundraising activity supporting our vation. To celebrate the historical president, at the association’s awards 302 guest rooms in a new tower located research and education.” hotel’s 125th anniversary, The Roos- and Suites gala during the DSA’s annual meeting across from the resort’s pools, connect- evelt, in the heart of downtown New MILESTONES ORLANDO — Universal’s Endless in Austin, Texas. “We’re humbled and ed to the Everglades Atrium. The ex- Orleans, remodeled 60,000 sf of Summer Resort – Surfside Inn and honored to be the first travel company pansion will add 90,000 sf of carpeted Caesars Atlantic meeting and banquet space, spend- Suites recently welcomed its first to be recognized by the Direct Selling meeting and pre-function space. This City Celebrates 40th ing $5 million on those renovations. guests and added 750 rooms to the Association for the prestigious Partner- includes a 30,000-sf ballroom; 30,000 It now offers three grand ballrooms; growing, world-class destination. ship Award,” Wallack says. Joseph N. sf of breakout space; and 30,000 sf of Anniversary 23 distinctive meeting rooms, with Universal Orlando and Loews Ho- Mariano, president and chief executive carpeted, pre-function space. There ATLANTIC CITY — Caesars Atlantic 20,000 sf being divisible into five tels & Co. come together to provide officer of DSA says, “DSA Award win- are also plans to include a new multi- City is celebrating its 40th anniversary sections; a full-service business planners with an unparalleled meet- ners’ programs demonstrate excellence, level parking structure, a new lazy river this summer to commemorate four center; an onsite full-service audio/ ings and events experience within its creativity and innovation in responding feature for the resort’s pool, and a new decades of achievements and mile- visual company; and online cater- 295,000 sf of meeting space. Universal to the needs of the public, our consum- 12,000-sf event lawn outside the con- stones. Achieving the 2019 TripAd- ing and events menus. All 504 guest Orlando offers a variety of amazing ers, our sales force, our members, and vention center. The expansion project is visor Certificate of Excellence in this rooms are scheduled to be renovated themed venues, unparalleled enter- our communities.” Shari Wallack, center, with award. expected to be completed in 2021. milestone year, Caesars Atlantic City by the end of this year.

8 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 9 SNAPSHOTS //

MPI WEC Snapshots TORONTO — More than 2,550 attendees gathered at MPI WEC last month in Toronto for a shared experience centered on thought-provoking education from the main stage to intimate breakouts throughout the Social, Leadership, Experiential and Innovation villages.

10 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 11 Two exceptional resorts. Now one family. Recipient of the Forbes Five-Star award for 59 consecutive years, The Broadmoor is a strikingly unique destination for memorable meetings and events. The Broadmoor has off ered guests an incredible way to experience the unique gateway to the American West for nearly a century. Meeting Space— Unique With 185,000 square feet of sophisticated event space, The Broadmoor understands the unique needs and attention required to create memorable, successful meetings. From boardrooms and Broadmoor Hall’s 60,000 square feet at the main campus to Cloud Camp’s Overlook at 9,200-foot elevation, we have the space to make your meeting memorable.

COLORADO SPRINGS • COLORADO SEA ISLAND • GEORGIA Activities— For Everyone Meeting attendees can hike scenic trails, experience horseback riding and mountain biking, or archery. Broadmoor Outfi tters off ers expert instruction in fl y fi shing, falconry, zip lining and much more. Championship golf courses, and our Forbes Five-Star Spa provide rest and reward.

Accommodations— Variety The 784 guest rooms, suites, cottages, brownstones, and The Broadmoor Estate House feature the elegant touches and amenities at the main campus. Provide adventure at one of the three Broadmoor Wilderness Experiences: Cloud Camp, The Ranch at Emerald Valley, and The Broadmoor Fly Fishing Camp.

Where extraordinary facilities, activities and Southern hospitality blend to create exceptional meetings. Come see why we are the only resort in the world to receive four Forbes Five Stars for eleven consecutive years and the only one in the U.S. chosen to host a G8 Summit.

Meeting Space— Flexibility With more than 42,000 square feet of indoor space and an island full of outdoor gathering options, Sea Island venues range from boardrooms to ballrooms, accommodating 5 to 500 people. From food and décor to Recognized a total of 251 times with Forbes Five-Star technical expertise, our seasoned team brings creativity and attention to detail to every conference, executive retreat, and customized meeting. and AAA Five-Diamond awards. For 188 years, The Broadmoor and Sea Island have provided distinctive, magnifi cent settings and Activities— Variety extraordinary experiences for groups ranging from intimate board meetings to trade shows. Each Sea Island provides an extensive array of options for your meeting resort features world-class golf, dining, spa, and outdoor adventures to enhance your event. With attendees including customized team building activities, outdoor experiences such as fi shing, water sports, shooting school and falconry, both of these iconic properties in a 100-year family trust, our guarantee is that while the setting will a 65,000-square-foot spa and fi tness center, championship golf courses, vary, the consistent quality of meetings and meticulous attention to detail never will. and the nation’s fi nest Golf Performance Center. We invite you to call to begin planning your next event. Accommodations— Choice HISTORY • TRADITION • SERVICE • EXCELLENCE Our 400 rooms and suites ensure we have a room type to meet your needs from The Cloister, nestled between the Black Banks River and the Atlantic Ocean to The Lodge, overlooking golf and the ocean, to The Inn, our select-service property. Or for those seeking outdoor adventure, we off er Broadfi eld, our 5,800-acre sporting club. 877.422.0613 • www.broadmoor.com 888.906.8048 • www.seaisland.com PERSPECTIVE // “Our greatest glory is not in never failing but in your relationship with people that make you successful in rising every time we fall.” — Confucius both life and business. If you discover that the same issues continue to arise, it’s time for some tough self-examination. Many people respond to a crisis by being overwhelmed It takes hard work to make dreams into reality. If you by stress, which turns to fear. It is easy to be afraid when set clear goals, have self-confidence to act and believe you have a crisis situation in your business, but if you you will succeed, over time you will get where you want to When Things Don’t remain brave, your employees will be too, and together a go. Sitting still is easy. Make sure you look at all aspects strong team is able to turn around anything. of your life and make some changes. For example, Fred Smith, the founder of FedEx, Get regular exercise. The benefits are a sense of received a “C” on his college paper detailing his idea for a health and youthfulness, increased physical and mental Go Your Way reliable overnight delivery service. His professor at Yale energy, well-being, productivity and success. told him, “Well, Fred, the concept is interesting and well Out-learn the competition. Be obsessed with formed, but in order to earn better than a “C” grade, your learning and be a voracious reader. BY JOHN TSCHOHL ideas also have to feasible. Get plenty of rest. A habit of successful people And Walt Disney was fired by a newspaper editor should include an early start that will also allow you because “he lacked imagination and had no good ideas.” to get more done.

If we are willing to try, to get back up after falling and WE TAKE“ ADVANTAGE OF OPPORTUNITIES, those bad moments can be nothing but a footnote in our success story.” He went bankrupt several times before he built Disney- Ask. There are always people from whom we can land. In fact, the city of Anaheim rejected the proposed learn. Everyone has a mentor who helps them on their park on the grounds that it would only attract riffraff. path to success. If you believe in yourself, there is no From rejection to workplace screw-ups, everyone has one more qualified than you to jump on opportuni- experienced that all-too-familiar, gut-wrenching numb- ties that come up! ness. The great paradox is that the people who enjoy the Make time for your family. You don’t have to give most successes often endure the greatest failures. up your personal life and enjoyment completely. Make a schedule that includes time for work and time for week- A few common sense things to remember: ends away, hobbies and family life. Don’t lose confidence in yourself when things don’t go To reach for success and to overcome hardships or From left: Thomas Edison, Walt Disney, Fred Smith as planned. I cannot stress this enough, and I talk about failures, we have to strive for the best we can be in every this in my book “Moving Up.” We are all a work in prog- aspect of our lives, including how we feel about ourselves ress. But if you don’t take the time to critique yourself and how we treat others. If we are willing to try, to get and your behaviors along the way, you run the risk of back up after falling and we take advantage of opportuni- becoming complacent. ties, those bad moments can be nothing but a footnote in Improve your relationships with people because it is our success story. C&IT “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” — Thomas Edison

JOHN TSCHOHL he journey toward your goal may stupid to learn anything.” He was fired from John Tschohl is a professional speaker, trainer and consultant. He is the president not be as easy as expected, but the his first two jobs for being “non-productive.” and founder of Service Quality Institute, the global leader in customer service, with twists and turns you are facing is As an inventor, Edison made 1,000 unsuc- operations in more than 40 countries. He has written several books on customer what makes it worthwhile. Some cessful attempts at creating the light bulb. service, including “Moving Up, A Step-by-Step Guide to Creating Your Success.” Tschohl of the greatest successes are by the When a reporter asked, “How did it feel to is a self-made millionaire who travels and speaks more than 50 times each year. He people who dared to fail … but they fail 1,000 times?” Edison replied, “I didn’t fail is considered to be one of the foremost authorities on service strategy, success, Tdid not give up! 1,000 times. The light bulb was an invention empowerment and customer service in the world. His monthly strategic newsletter is Thomas Edison’s teachers said he was “too with 1,000 steps.” available free online. He can also be reached on Facebook, LinkedIn and Twitter.

14 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 15 ducing new methods or ideas.” We can all be more tively, “Do I sound convincing?” Just because you say PERSPECTIVE // innovative and creative in our jobs so that work isn’t a you’re passionate about something doesn’t mean others chore, but a career we choose that is fun, fulfilling and will hear and see that passion if you aren’t communicat- massively rewarding. Here are 3 simple ways we can be ing with the right tone of voice or body language. If you more innovative: don’t sound convincing to yourself how can your team members believe anything you say? Innovate as a Person Do you eat the same breakfast each day? Take the Innovate as a Company Innovate or Cease to Exist same route to work? Have the same work routine every According to a Gallup poll, 87% of U.S. employees single day? According to author Steven Kotler in his book are either disinterested, dislike or hate their jobs. And BY CHRISTOPHER KAI “The Rise of Superman: Decoding the Science of Ultimate beyond the monetary gain of a bigger check, Daniel H. Human Performance,” we are all hardwired to seek novel Pink, author of “Drive: The Surprising Truth About What experiences if we want our brains to be stimulated and Motivates Us” found that the three most basic things that perform better. So whatever you are doing in your daily really motivate us are: “ We can all be more innovative and creative in our jobs so that WORK ISN’T JUST A CHORE, but a career we choose that can be fun, fulfilling and massively rewarding.” life, mix it up a little. Try a new breakfast, take a different Autonomy: You want to have the freedom to do the route to work or challenge your boss or employees to offer work as you see fit if you achieve the desired results. different solutions at a meeting. These simple changes Mastery: You want to feel like you are learning, will help you become more innovative at home and work. growing and improving at your job. Purpose: Your job can’t just be about a paycheck. If Innovate as a Team you don’t believe in a shared purpose, you won’t be very For more than seven years, MIT’s Human Dynamic motivated to work at all. Laboratory studied thousands of employees in various As a company create a clear, inspiring vision. For departments in different companies around the world. example, Amazon is obsessed with serving their cus- They found that team building indeed is a science that tomers. Howard Schultz, the former CEO of Starbucks, can be measurable, observable and most importantly wanted people to have an Italian experience when they improved. By just changing how you communicate to walked into a Starbucks. It was never about selling a cup DepositPhotos.com co-workers you can be 50% more effective in a team set- of coffee, but about creating a memorable experience. ting. The words you use are only 7% of your effectiveness, Elon Musk wants us all to be a multiplanetary species. which means 93% of your effectiveness as a communica- When we all individually as employees and collec- he McKinsey Global Institute that up to one-third of the U.S. workforce in tor is based solely on your tone of voice and body language. tively as teams and companies focus on being more released a report where they the U.S. will need some form of job training to Try this simple exercise: Record a video of yourself innovative, we will be more successful as profession- studied 46 countries and 800 prepare them for other forms of employment. for 1-minute talking about one of your favorite passions. als and our very satisfied clients with keep hiring us for occupations and found that by The only way we can all keep our jobs, Now watch that video of yourself and ask yourself objec- decades to come. C&IT 2030 there will be 800 million businesses and clients is to innovate how we workers in the world — that’s individually do things as employees, teams Tmore than two times the size of the entire U.S. and companies or our jobs, companies and population — who will be replaced by auto- clients will cease to exist. We often think of CHRISTOPHER KAI mation. And, they aren’t just retail clerks or the word “innovation” when we think about Christopher Kai is the world’s leading authority in story-based leadership and Uber drivers who will lose their jobs. It would technology companies like Apple creating a Fortune 100 global speaker. His main keynote topics are about story-based include jobs you might not think would be the iPhone but the very definition of “inno- leadership, team success, sales, connection and persuasion. He is a former automated, such as radiologists, lawyers and vate” is much more simple and it pertains to business strategist and executive speechwriter at American Express. Elon Musk pharmacists. Directly or indirectly, automa- all of us. Innovate simply means to “make once exclaimed during an interview, “Wow! You really know a lot.” Kai can be tion will affect everyone. The report states changes in something established by intro- reached at christopherkai.com

16 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 17 PROFILE // Anne Hamilton Life Lessons From an Industry Leader

BY RICK SYLVAIN

ife is all about chapters. Anne the Sales and Services organization for in San Francisco. At the time, she was Hamilton has written her share. Walt Disney Parks and Resorts. In the director of sales for a Hilton partner There was the chapter that meetings and events industry, Anne hotel on the property of Walt Disney became her first foray into Hamilton is the gold standard, earning World Resort. The passenger in the marketing – at age 10. such accolades as the recent Meeting next seat struck up a conversation. There was the chapter of Professionals International Industry “I was all decked out in my Disney Lgrowing up (Anne has six siblings) and Leader Award for many significant attire which caught his curiosity,” she family tradition was for everyone to contributions, including advocating remembers. “I told him that despite gather around the dinner table every for women in leadership and serving appearances I didn’t work for Disney.” evening. More than buttered carrots as a mentor to future generations. Her That seat mate happened to be then were passed. Every topic under the industry leadership reads like alphabet Vice President of Resort/Park Sales & sun was discussed, dissected and — if soup — MPI, PCMA, ASAE — and she Services for the Walt Disney World the topic was yours — defended. never stops extolling the creativity of Resort, George Aguel, who is now her blueprint for success is marked by pillars of learnings — call it a lifetime of lessons learned — along the way

There was the chapter of post- the Disney Meetings & Events teams President and CEO of Visit Orlando. graduation enlightenment. After get- at the Walt Disney World Resort in “Three weeks later I was working for ting her degree in Business Adminis- Florida, Disneyland Resort in California George and never looked back,” Anne tration from Florida State University, and Disney’s Aulani resort in Hawaii. recalls. “George took a chance on me, Anne immersed herself in the busi- There is another chapter she’s writ- a single mom, how many would have nesses within her industry — what was ing now — the fight of her life but one done that back then?” She quickly on the minds of clients — whether it she approaches as she does everything. proved her business savvy, promoted was food & beverage, sales or market- With hard-as-nails tenacity. to the executive ranks only 11 months ing. At 50, she felt the need to again After an already illustrious career after hiring on as a sales director. challenge herself and think differently, that included executive positions with “George gave me an opportunity so she went back and earned an MBA Hilton, Hyatt, the Miami Conven- to join the best company in the world from Stetson University. tion and Visitors Bureau and Miami’s and for 23 years it’s been nothing but There is the chapter she writes iconic Jockey Club, Anne began her great moments, one after another. Anne Hamilton, today as vice president, Global Travel, Disney career in 1996 — unceremo- Extraordinary people define the com- Vice President, Global Travel, for The Walt Disney Company, which niously enough on a routine flight pany. They love what they do and The Walt Disney Company follows more than two decades leading returning from an industry conference they work together.”

18 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 19 There was even more from that lessons learned — along the way. They 12 because someone was always join- chance meeting with Aguel. follow no particular order but each will ing us, whether friends or a client of “He also understood family first as a help shape the successful career in the my dad’s. You never knew who would part of Disney culture,” Anne says. “If I meetings and events industry. show up. Topics came up every eve- wanted to leave early to watch my son ning — politics, religion, diet fads, Ian play sports, nobody stood in the HAVE A PASSION FOR whatever. We were expected to weigh way. That really resonated with me.” WHAT YOU BELIEVE IN – BE in with our opinions and back them up. Born in Miami the oldest of seven PREPARED TO BACK IT UP Around so much diversity of thought, kids, Anne says learning has always Anne recalls one non-negotiable it would sometimes get heated. Our been a cornerstone of her life. In fact, from growing up. “Our family had a parents always loved to stimulate our her blueprint for success is marked by rule that everyone had to be together minds and thoughts. That upbringing pillars of learnings — call it a lifetime of for dinner. My parents set a table for fostered my work ethic. It gave me confidence in being able to articulate a (Left) Popcorn: Hamilton “pops” into a role serving guests at a Disney Theme Park. As part of the program, point of view and back it up. My man- executives and other Disney leaders occasionally staff frontline positions. (Right) Hamilton is joined by tra is always have an opinion whether representatives of 7 x 24 Exchange for the June 2001 grand opening of World ShowPlace, the largest private-event facility ever created inside a theme park. it’s welcomed or not.”

YOUR JOURNEY OF to them. In what other industry can and rate cards for my dad (a hotelier the mountain. There just isn’t a top, LEARNING NEVER ENDS you meet so many different people in Miami Beach). That was considered ever, it just keeps going. That’s what “Always remember your journey and businesses and kind of have an marketing. At the end of my first day, I makes it so exciting! I was fortunate to of learning will never end. Learning ownership in part of their success?” got paid $1 and thought ‘Wow this is have so many great leaders throughout feeds the endless fascination about the “Throughout my career I have worked what I want to do.’ My father’s advice, my career and diverse roles which gave various businesses you touch and how with brilliant industry leaders and not which I have followed throughout my me the opportunity to keep developing they operate and the people attached only were they supportive in growing career, was that if you’re going to be in my leadership and knowledge skills. I my career, they were kind, generous this industry, you have to work hard. I sought out leaders who I’d learn from and understanding. I have been fortu- don’t think you can give your all 100% and who had a complete commitment nate, and from that learning is how I’ve of the time unless you’re in love with to excellence. Because if they were Dr. Deborah Breiter, professor tried to be as a leader and as a person.” what you do. I’m happy that there was going to be excellent, I would be excel- at Rosen College of Hospitality “Surround yourself with never a day when I woke up and didn’t lent. It was always about excellence.” Management; Ann Williams, General people smarter than you are and want to go to work.” Manager of Food and Beverage at Disney’s Animal Kingdom; learn from them.” CELEBRATE YOUR VICTORIES AND and Hamilton join Walt Disney NEVER REST ON YOUR LAURELS LEARN FROM YOUR FAILURES World Cast Members to celebrate LOVE WHAT YOU DO “There was never a time in my “Sitting at a table with my team women in leadership roles during “For me that started when I was 10, career that I could rest on my laurels and partners and understanding an event at Epcot. stuffing envelopes with hotel brochures and say I finally climbed to the top of what’s working and what isn’t re-

ANNE HAMILTON: IN THEIR OWN WORDS … to advance the industry to a better place than it is today. “One of those people who spots talent, hires talent and When I think about Disney I think of Anne and the culture then she has this unique ability to almost allow people the ith decades of success to draw on, Anne company when I was there and what she did for our clients they have. She epitomizes what it is. She cares about her freedom, if they can grow beyond her, to let them free.” Hamilton puts a can-do attitude to everything and her team but also because she voluntarily wanted to give industry and she cares about her company.” — Brian Stevens, ConferenceDirect W she touches. It’s an attitude she has always more of herself to help the industry. She didn’t have to do — Roger Dow, U.S. Travel Association “There’s no barriers for Anne. Anne’s a driver and she instilled in the teams under her. And family, friends and those things. They weren’t required of her. But she saw that “When we worked together at Hilton, Anne earned the keeps things moving. Whatever she is wanting to do or to her industry peers take notice. the benefits that came to the industry would also be good for nickname “roadrunner” because she was this ball of energy achieve, she is going to achieve.” “We’d have a lot of events on the golf team in high school everyone involved.” and constantly on the go. She is like that in every aspect of — John Ferrer, Disney Institute and she’d show up in a full business suit because she had — George Aguel, Visit Orlando her life, and I’m always in awe of the quantity and quality of “She doesn’t let anybody down, ever. And it makes you come straight from a meeting. But she made sure she was “Back in the day I would say there were very few women in what she accomplishes.” want to do the same thing.” there. She’s never going to be the person who wants pity or the hotel industry who were rising to the ranks of management. — Amy Pfeiffer, Walt Disney World Resort — Theresa Tamer, The Walt Disney Company sympathy. You know, I cut my finger and I don’t want to go to I admire most her courage, her strength and her resiliency. “She’s so giving of her time and resources. Whatever “She’s one in a million. She’s one you can relate to. Ask work. She’s battling cancer. She’s doing all these great things Anne has always set high goals for herself and I can’t think of anybody needs, Anne Hamilton will deliver.” her for counsel. She is so accessible, she is there for you at for people. She is so selfless.” anything Anne can’t do when she puts her mind to it.” — Jamie Murdock, Experient work she is there for you at home. She’s real, she’s human, — Ian Hamilton, Anne’s son — Christine Duffy, Carnival Cruise Line “She gives her heart to everybody every day. Everybody she’s a part of you and invested in you. There’s not that “She is an individual who is generous and enormously “Anne is one of those executives who is always there. receives a little bit of Anne every day.” many people left in the world like that.” thoughtful — not only for the dedication she gave to our She’s engaged, she makes stuff happen. She does her job — Leslie Menichini, Rosen Hotels and Resorts — Victoria Hardison-Sterry, Luxury Edition Travel

20 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 21 (Left) An Oscar-worthy performance: Hamilton holds one of Walt Disney’s many Academy Awards while visiting The (Left) Anne is flanked by her family as she accepts the prestigious MPI Industry Leader Award. Front row: Christy Walt Disney Company Archives in Burbank, CA. (Right) Anne and Mickey: Anne and her boss, the Big Cheese. Cain, sister-in-law; Julie Burke, sister; Hamilton, Laura Tweddle, sister-in-law; and Kevin Tweddle, brother. Back row: Ian Hamilton, son; Jamie Tweddle, brother; Christy Tweddle, sister; Eric Tweddle, brother; and Dr. William Hold, husband. (Right) Deborah Sexton, former President and CEO, PCMA; George Aguel, President & CEO, Visit Orlando; enforces my belief that feedback is DO NOT BE SWAYED BY CRITICS OR sible to win. Engagement is a critical and Hamilton pose at a PCMA gala. a gift. Sometimes you gotta swallow FANS. STAND WHERE “RIGHT” IS attribute that people need to have your pride. Your idea may be great or “That’s where the ethics and morals to be successful.” not so great but if you have an open come in. Always do what’s right.” around you, support them so they are and declared war on what a diagnosis I’m going to keep moving forward.’” environment you are all winners UNDERSTAND AS A LEADER YOU comfortable making the decision. You turned up in 2017. Melanoma cancer. Anne returned from Lourdes deter- because of diversity of thought and BEING ORDINARY IS EASY, ALWAYS VALUE HERITAGE BUT ARE have to empower people or they are not “I was so sick, I couldn’t eat and was mined to fight the disease. everyone in the room feeling their BEING EXTRAORDINARY TAKES WILLING TO CHANGE TRADITION going to grow. So many pieces and parts at the point of giving up,” Anne says. “Three weeks later, my son Ian opinion is valued. Take a shot and go ONLY A LITTLE MORE One of our creative directors at the are moving so fast. You have to empower “Doubt was pulling me down. I had announced that I was going to be a for it. It doesn’t matter whose idea it “Be uncommon. It’s something I’ve Disney Event Group, says it’s impor- your people and then support them.” these ‘Why me?’ feelings.” grandmother. So miracles do happen!” is, we’re going to celebrate as a team. always lived by. It only takes a little bit tant to know the difference between A revelation for her came during a She is determined to write this You’re never going to win every time. more effort to be extraordinary.” heritage and tradition. Disney is a BEING EMPATHETIC TO YOUR visit to Lourdes, France, where faith chapter on her time and her terms. Take time out to celebrate the victo- company with a rich heritage. And we TEAM AND LISTENING TO holds that miracle healings can occur. “Whatever the doctors can learn ries because it feels good — and don’t BE ENGAGED 110% have lots of traditions but one thing THEM CREATES LOYALTY “There were 10,000 sick people like from me they can make somebody be afraid to examine your failures “I love thrill rides and I’m a gamer. we have learned is that traditions can “How you treat people and listening me,” Anne remembers. “They weren’t else’s life better in the future. There and say, “Hey, what could we have Those who can play the game win. If change but not the heritage. Heritage to them is important. If I have to leave in a down place, they were celebrating will come a time when I can’t do what done differently?” you’re not engaged it’s all but impos- is who you are, how you present your- work on a family matter I will pay that life. And I found joy in those people I want to do but until then I’m just self and the culture you want to have. Traditions says we may have done it that way 10 years ago but we have to Grand: Anne pauses at Disney’s change how we do it today. Tradi- “I hope my legacy is that Grand Floridian Resort & tions evolve but heritage is your core.” Spa, flagship of the Disney I made a difference in people’s lives convention resorts. CHAMPION LEADERSHIP AND CONSISTENCY That I inspired them in some way” “Be a leader who can make decisions. Be accountable for your decision. It’s all ANNE HAMILTON, THE WALT DISNEY COMPANY about consistency. Disney has always had a diversity of leadership. The day I walked in I thought this is where back to my leader 150% because he and the realization that this is my life going to keep moving forward.” I belong. My life has been touched or she let me do what I needed to do. and I just need to learn how to life “I’m a fighter. Failure is not deeply by Disney and the extraordinary They supported me and that’s always with it.” It all crystallized when my an option for me.” people who are at its heart.” paid back in the work effort. That was spiritual counselor sat me down and With Anne Hamilton, was a big lesson for me.” said, ‘Anne, you know how your story there ever a doubt? YOU CAN’T BE A HOVER The unwelcome chapter in Anne’s will end. How are you going to write LEADER. EMPOWER AND life put her resilient spirit to the test the last chapter?’ ANNE ON ANNE… SUPPORT YOUR TEAM and nearly broke her. It took all the “When you have a life-changing event “I hope my legacy is that I made “I delegate to my team. You can’t be inner strength she could muster but you have two choices. You can roll up in a a difference in people’s lives. That I a hover leader. Have the best people eventually she shook off the doubts ball and go away or say, ‘You know what, inspired them in some way.” C&IT

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19OOC030_OCCC_CORPORATE_INCENTIVE_TRAVEL_JULY_2-PG-R6.indd 1 6/18/19 2:25 PM Hotel Xcaret Mexico offers ALL-INCLUSIVES // unlimited access to its 6 parks and offers 8 bars and 10 restaurants from which attendees can choose.

All-Inclusive is All Right The Pricing Structure at These Resorts Often Makes Things Easier for Planners

BY CHRISTINE LOOMIS

here are many reasons for planners to consider year since 2012. Like other grand, historic resorts, the A plus for Vestrand is that the resort includes A/V, a are restaurants in the Grand Hotel or they can walk 10 all-inclusive resorts as a setting for meetings, Grand Hotel runs primarily on a Modified American Plan champagne reception, coffee and tea as part of the meeting minutes into town and find a place to eat on the island. Or events and incentives. Today’s all-inclusives — meaning breakfast and dinner are included in the room package. “Grand Hotel is top-notch as far as customer service if they prefer, they can take a carriage ride to The Woods, are not the typically downscale properties of rate even for meeting guests — but other packages are also and treating the meeting planner with grand appreciation.” a lovely old hunting lodge with wild-game entrees.” yesteryear. All-inclusives today can be found in available. The Grand is also a great choice for meetings to Vestrand’s group uses Brighton Pavilion, part of the Vestrand doesn’t buy lunch either because the timing every hotel category, including uber luxe with which attendees bring family along, and Mackinac Island resort’s Woodfill Conference Center. “Our function was doesn’t work with her seminars. “People are OK with that,” Tamenities enough for upscale incentive programs and in serves up a special ambiance as no cars are allowed. held mostly in the Brighton Pavilion, complete with col- she adds. And she calls the planning “easy.” For one thing, every type of lodging and destination, from traditional “This is an historical, iconic destination meeting place orful chairs and chandeliers, where we had a champagne she points out, “So much is here on property — regardless and historic resorts to guest ranches and from Arizona for Michiganders who return year after year and make the welcome reception with hors d’oeuvres on Friday and cof- of the weather — it’s always lovely inside.” and Michigan to the Caribbean and Mexico. meeting a tradition,” Vestrand says. “The quality of lodg- fee and pastries on Saturday morning,” Vestrand notes. Developing relationships at preferred hotels is always the Perhaps best of all, all-inclusive resorts inherently take ing is superior and with all of the lovely color and touches, “One year we were in the Theatre, also part of the confer- goal for planners, and Vestrand has that at the Grand. “Jane some of the work of planning an event off the shoulders just sitting in the lobby watching people dressed for din- ence center, and had a small orchestra play during our Thomas is super to work with. She really cares about me as a of meeting planners, which is especially nice when a com- ner listening to the harp is a treat.” reception. In the Brighton Pavilion we have had a piano planner and thinks about ways she can assist. She has even pany’s planning department consists of a staff of one. Vestrand says attendance at her meeting has increased playing — all very nice details to create a wonderful event.” linked me with other dental sales people who have attended each year “because of the value of the rooms with our dis- Vestrand says her attendees appreciate starting the my classes. Ashlea Flores is a top-notch meeting planner who AN ANNUAL CHOICE count and what the island has to offer visitors in the early day with the included breakfast. “That’s the package I buy, executes my events with every detail and also anticipates my Cathy Vestrand, owner of Vestrand Consulting Ser- fall. Mackinac Island is a wonderful, magical place with which includes hotel guest rooms at a special discount and needs and makes it easy for me,” Vestrand says. “The Grand vices, has set her company’s annual dental meeting at only horses and bicycles, so people come here to experi- the meeting room. You could have breakfast and dinner Hotel staff have this down to a science. I’ve done this meeting the Grand Hotel on Mackinac Island, Michigan, every ence another place and time.” but I prefer to let them be on their own for dinner. There for so many years it runs like clockwork. I don’t have prob-

26 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 27 lems up there. One time I left my laptop power cord at home. likes to venture out primarily on a group catamaran ride or “The ranch reinvests They bent over backward but we couldn’t find one to fit.” perhaps an afternoon shopping trip. Cancun is unique in Vestrand’s advice to anyone planning a meeting at that there are also multiple cultural choices for excursions in the property Grand Hotel is to advertise early so attendees can plan as well, including the Mayan ruins at Tulum; Rio Secreto, every year, for it. “I have them pay separately for the meeting and the a natural park featuring an underground river; and Xcaret, upgrades rooms Grand handles the hotel reservations,” she says. “Have the a park combining nature and culture.” and amenities hotel reservation form handy for attendees in all emails to Paradisus Cancun was the client’s choice. “The client make it easy to make a reservation. I also got the Grand to chose Paradisus Cancun for the access of the destination, and the service is create a very cute postcard to advertise my meeting and I Grand Hotel, on Mackinac proximity to the airport and value for money,” Nicholas world class.” send it out to all of my clients every year.” Island, was built in 1887 says. “We were able to upgrade all attendees at the highest Vestrand says Once they experience the Grand Hotel, and claims to have ‘the category of room product at Paradisus. If we did the same JOHN SEVERSON world’s longest porch.’ President “People will come back. It’s a ‘bucket list’ kind of place.” program in Playa Del Carmen, for example, our attendees Severson Compass would not have been able to enjoy a high-end room product.” & Associates ANOTHER REPEAT FAVORITE Additionally, she says, “I particularly enjoy the added White Stallion Ranch in Tucson, Arizona, is also a place choices with F&B,” Severson says. “You just have to be service of an onsite DMC. It eliminates the guessing game people return to year after year. John Severson, president of vocal and active about your dietary needs. The kitchen can of DMC selection.” Nicholas says. “Your stakeholders may never have consid- Severson Compass & Associates, has set his annual Structural accommodate you, you just have to speak up.” Nicholas has several clients that prefer all-inclusives, in ered an all-inclusive, but when you put an EP hotel bid and Connections conference at the ranch every October since 2001. The ranch’s function and conference space is also part because setting a meeting or program at an all-inclusive all-inclusive bid in front of the stakeholder, you can show Severson describes the ranch as a “great environment. included in the package and there are folks on staff who can makes their job a bit easier. “Many corporate meeting plan- tremendous value for money.” It’s very different — it feels like another world,” he says. lighten the burden for planners. Carol Moore is one staff ners are a one-person department, so anywhere we can one- Heidi Stevenson, global sales manager, CIS, with Des- Among other things he likes is that the Tucson area is member who stands out for Severson. “She knows how to stop shop, as at an all -inclusive resort, the better from a plan- tinations Inc., also went to the Riviera Maya for a Febru- warm in late fall and that the city is easily accessible. And make things simple and reliable for your group. Sometimes ning standpoint. One company I work with doesn’t have the ary 2019 incentive trip with 188 in attendance. The chosen there’s White Stallion Ranch itself. “The ranch reinvests in staff can’t facilitate every request because they have to bal- budget to send the planner to the incentive, but with a quality hotel was UNICO 20° North 87° West, just south of Cancun the property every year, upgrades rooms and amenities and ance your needs with the needs of the rest of the guests,” he all-inclusive she has peace-of-mind that attendees will be well in Puerto Morelos. the service is world class.” says, “but if they can work with you they will.” cared for. The best part? No meal planning for the attendees.” Stevenson says the area has many benefits. “The Cancun/ Which is not to say that he’s normally a fan of the all- Really, Severson adds, “It’s all about the environment. While some program details are taken care of in the all- Riviera Maya area is a fabulous destination for groups with inclusive model. “I hate most all-inclusives,” Severson says. You want to work with this amazing environment not inclusive model, planners still have to be on top of things. year-round favorable weather and a wide range of properties “They inflate choices and what’s offered really are watered- against it. Work with Carol and with Russell True, one of “Ask about the liquor brands in the package you’re purchasing to select from. Most of the attendees for this program come down options of the real thing with too many guests all the owners, at the ranch. Let the ranch do what it does best for the attendees,” Nicholas advises. “I find I need to upgrade from the West Coast and the lift to Cancun is ideal. The area competing for the same resources. But the ranch does — your guests will be pleased.” the liquor brands for my clients from call brands to top shelf.” has countless properties that can accommodate incentives and things differently. They’re after an experience for each Nicholas says she had no real challenges in the site- meetings, including many of the large all-inclusive properties.” guest. You never feel hurried, rushed, crammed or have to MEXICO OFFERS GREAT VALUE selection process for her 2018 group. “My NSO, Beatriz There’s also ample meeting and function space. “All of wait in line. It’s quite remarkable.” Mexico and the Caribbean are well known for all-inclu- Kazusky, for Meliá Hotels, always does a great job and is our events were handled onsite at UNICO 20° North 87° And the planning is easier. All meals are set at the ranch. sive resorts, so it’s no surprise that Cancun, on Mexico’s always on top of the negotiating and contracting process.” West,” she says. Although it’s on the outskirts of Tucson, White Stallion feels a Caribbean coast, is often a first-choice for corporate and That said, she does have a strategy suggestion for plan- The choice of UNICO 20° North 87° West was ideal for world away as there’s nothing conveniently close for attend- incentive groups looking for a tropical destination. ners looking at Cancun for their corporate meeting or this program. “It’s a newer property only having been open ees to go to on their own — and why would they want to? Nell Nicholas, senior director, global accounts, with incentive program. “Send the RFP to several brands across for the last two years,” Stevenson says. “And it is without That doesn’t mean a lack of choices. “There are lots of HelmsBriscoe, calls Cancun a terrific destination, “for so the board to show your stakeholders the variety of options,” a doubt one of the higher-end, all-inclusive properties in many reasons — breadth of airlift both domestic and inter- the area. The service, lodging and food are all national, affordable airfares from all major origination top-notch. The resort has great event space points, a variety of properties from boutique to large and that can accommodate large groups.” a plethora of beachfront properties.” Like other planners, Stevenson says Moreover, she adds, “You can always count on great working with an all-inclusive property can be value for money in Cancun, which has something for every easier, especially on the F&B front. “There is budget and every type of program from large-scale incen- not as much to contend with,” she says, add- tives to small board retreats.” ing that many all-inclusive properties also The DMCs in Cancun, Nicholas notes, “are also top- don’t charge extra fees for group functions, notch professional and priced appropriately. And contrary which can be a great cost savings for a group. to what some may think,” she says, “the food and beverage That is the case with UNICO. possibilities onsite are excellent. The food is very fresh. “Our CSM was amazing,” Stevenson says. Much of our U.S. ‘off season’ fruits and vegetables come “This resort does not charge fees for group from Mexico, so a U.S. winter program in Mexico will offer events or meetings. It was part of the all- White Stallion Ranch your attendees some of the freshest ingredients.” ranked #1 on TripAdvisor Nicholas brought an annual incentive trip to the Par- of 130 Hotels in Tucson adisus Cancun in 2018 with approximately 70 in atten- for 7 consecutive years. Paradisus Cancun can host events for up dance. While she says attendees at all-inclusives typically to 1,200 attendees and offers very good stay on property, this group was a bit different. “Our group value for the money, planners say.

28 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 29 ing meeting and incentive planner’s needs is Barceló Resorts. With the opening scheduled for December this year, the adults only Bar- celó Maya Riviera is perfect for meetings, con- ventions and incentive programs. The resort offers 850 rooms that are junior suites and full suites, all fully equipped. The crown jewel of this resort is its convention cen- ter, which is the largest in Riviera Maya with Grand Velas Riviera 190,000 sf of meeting space and a capacity for Maya’s 539 spacious 7,000 people. Additionally a 3,400-sf terrace suites all have balconies is available for gala receptions. With a wide that offer fantastic views. range of excellent facilities, the resort will offer a choice of restaurants, bars, pools, spa and gym. The resort also has its own theme park, inclusive price.” Ventura Fly & Ride Park, offering high altitude and other And the property works well with groups. “From the rides. Attendees will discover everything the new Barceló sales process all the way through execution of the pro- Maya Riviera all-inclusive resort has in store. Located only gram, this property is great with groups,” Stevenson 47 miles from Cancun International Airport and its amazing says. “They’re extremely detail oriented and quick with surroundings on a more than 1 mile beach make it a perfect responses and planning.” resort to host any type of event. While there were no bumps in the road in the planning Another exciting new destination resort in Mexico is Hotel process for this program, Stevenson advises planners to Xcaret Mexico, which has an exceptional approach to archi- see the property firsthand. “Definitely include a site visit tecture. Meeting and events attendees can enjoy spectacular so that you can map out your group’s needs. This property views of the turquoise sea, white sand beaches, underground really can accommodate most any group and it will also do caves and rivers among the Mayan Riviera. The meeting buyouts. This should absolutely be in your considerations,” spaces include an impressive convention center, useful for she says, “especially for an both large and small groups, incentive program.” and a Mexican Hacienda. Another ultra luxury “You can always Multifunctional rooms and all-inclusive Riviera Maya count on great venues, private beaches resort in Mexico for meet- value for money and the spectacular events ing and incentive planners in Cancun, which room located in the hotel’s to consider is the Grand pyramid-shaped hill pro- Velas Riviera Maya, set on has something for vides everything necessary 206 acres of pristine jungle every budget.” to achieve a successful event. and mangroves and within Xcaret offers unpar- the finest white sand beach. NELL NICHOLAS alleled outdoor facilities All 539 designer-like suites Senior Director, Global Accounts that are perfect for team are exceptionally spacious, HelmsBriscoe building and other activi- all with balconies and some ties, including new product with private plunge pools. launches. Outdoor venues The AAA Five Star resort recently unveiled new meet- such as Hacienda Henequenera in Xcaret, a unique venue, ing offerings for groups that puts an emphasis on the his- will make events stand out. The hacienda has a sliding roof tory, gastronomy and culture of the region. Groups can and its patio can accommodate 500 attendees for cocktails, pick and choose among the options a la carte or opt for dinners and endless function possibilities. The hacienda also the entire experience in a Mexican fiesta program. Locally has a room with a capacity for up to 1,420 attendees divided made tequila, a tasting of another ancestral drink, cook- in to four spaces. ing classes, a showcase of traditional pottery and a curated Hotel Xcaret Mexico has everything to make for a suc- welcome amenity of an Olinalá box and amber bracelet — cessful event. The resort’s experienced team specializes in traditional artisanal crafts — are among the possibilities. coordinating everything for planners, perfectly covering Velas Resorts has catered to planner’s needs for over every detail to make events memorable. 25 years with resorts that feature excellence in service, Whether a group prefers U.S.-based grand hotels, a rus- world-class hospitality, beautifully appointed accommo- tic but amenity-filled ranch stay or a sojourn in the tropics, dations, signature luxury all-inclusive superb facilities all-inclusive resorts should be in the mix of considerations. and expansive convention centers. For some groups and planners, they are in fact the perfect Another resort operator with a proud history of satisfy- answer for a meeting or incentive program. C&IT

30 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com EMERGING DESTINATIONS // Bring on the Business

Savannah, GA, as an These Destinations Are Getting Ready for emerging destination offers hundreds of new More Attention From Planners and refreshed hotel rooms while still holding on to its rich Southern heritage. BY RON BERNTHAL

merging destinations aren’t necessarily meetings, events and offsite experiences. These cit- undiscovered places. Savannah, Geor- ies are open for business, and proud of their product. gia, one of our selected destinations, was founded in 1733 and Columbia, South Car- SAVANNAH FOR olina, in 1786. But the seven cities listed SOUTHERN HOSPITALITY here all share a common thread as their “The final hotel data from last year tells us that Erecent urban revitalization plans are now coming the previous two years have been the best two years to fruition, resulting in new or expanding conven- in Savannah’s tourism history,” says Joseph Mari- tion centers, hotels, creative mixed-use facilities and nelli, president of Visit Savannah. “Even with the vibrant downtown neighborhoods. addition of a number of new hotels throughout the These exciting new urban environments, along market and an increase in short-term rental inven- with an increase in airlift and a business-friendly tory, the occupancy and average rates continue to attitude, are attracting corporate meeting planners hold their own. We are extremely encouraged by interested in providing their attendees with new this, especially with several new properties planned experiences in new surroundings. to open later this year. It also tells us that all of the The local CVBs are more than ready to assist increased non-stop air service from around the planners with organizing large or small conferences, country is making a difference.”

“The final hotel data from last year tells us that the previous two years have been the best two years in Savannah’s tourism history.”

JOSEPH MARINELLI President Visit Savannah

32 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 33 serve as interactive components to get Hard Rock Hotel Daytona conversations started during a cock- Beach has 20,000 sf of tail hour and they are always featuring adaptable indoor and outdoor meeting space. great exhibits.” COST EFFICIENT COLUMBIA, SC Few cities in the country have completed a $25 million reno- emerged as a new meeting destina- vation and The Shores Resort tion as quickly as Columbia, the capi- & Spa completed a multi- tal city of South Carolina, with its big- million-dollar renovation city amenities and small-town feel. project. The Daytona Beach The Telfair Academy in Savannah, the oldest There are numerous new hotel prop- Resort & Conference Center public art museum in the South, can host erties catering to every budget, good reopened earlier this after a hundreds for corporate meals in its rotunda. highway and airport logistics and $12 million renovation. friendly, Southern hospitality inher- Three years ago, a $400 Randy Thompson Photography ent throughout the state. Add in a million overhaul transformed Hotel development includes several Ford Musselman, president and event major state university and a business- rates rise, but average room rates are DAYTONA BEACH, A Daytona International Speedway into new luxury properties. There were also planner for Hostess City Celebrations friendly attitude among city officials, still very attractive to planners. Uni- FLORIDA FAVORITE a state-of-the-art motorsports facility major renovations of each of Savan- Inc. “It was a conference to discuss cur- and meeting planners can introduce versity of South Carolina “Gamecocks” Once known as one of America’s known as the ‘World Center of Racing.’ nah’s four largest hotels: The Westin rent happenings in the industry, strate- attendees to a relaxed and fun-filled footballs games bring in fall weekend most famous “Spring Break” desti- These days the Speedway features pre- Savannah Harbor Golf Resort & Spa, gically plan for the year, network and, of meeting experience. visitors, state government and busi- nations, the Daytona Beach area has mium amenities on three concourse Hyatt Regency Savannah, Savannah course, to have some fun in a great city.” Experience Columbia SC is the ness travelers arrive mid-week, and development investments of more levels spanning the front stretch; five Marriott Riverfront and The DeSoto. She adds, “Our host hotel was The DMO that will help corporate plan- local culinary and music festivals take than $2 billion, and additional hotels, expanded fan entrances; 11 social Savannah’s low cost of living, 14% DeSoto, a beautiful, iconic property ners with research and options for off- place throughout the year. attractions, dining and shopping areas called ‘neighborhoods,’ each the below the national average, makes it located in the historic district, and site venues as well as introductions to Many hoteliers are seeing big options are becoming available every size of a football field; dozens of video a cost-efficient destination, while the with 246 rooms, it was perfect for our hotel personnel. Attendees will enjoy increases in meeting bookings. “It’s year as more planners are interested screens to capture the on-track action; city also is also frequently selected for group,” Musselman says. “Basically, the city’s walkable downtown, includ- a real combination of things, such as in Daytona Beach. more than 60 luxury track-side suites its well-preserved historical heritage Savannah offers corporate planners ing the 142,500-sf Columbia Metro- the banking and insurance sectors ONE DAYTONA is an accommo- with patios; and 101,500 new grand- and laid-back Southern lifestyle. and law firms,” says David Erbacher, dations, dining, shopping and enter- stand seats with backs and arm rests. “The popularity of Savannah as a director of sales and marketing at the tainment destination project about In addition to car and motorcycle leisure destination is now carrying “I love the feel of the crisp Hyatt Place Columbia/Downtown/ a 10-minute walk to the beach. The racing, the stadium is also home to a over nicely for us in terms of attract- modern space at the Jepson The Vista property. “That’s in addition mixed-use ONE DAYTONA project, growing number of events and shows ing future conventions, meetings and to the university, government visitors now almost completed, includes two as well as unique meeting and con- trade shows,” Marinelli says. “Locally, while you’re overlooking historic and of course the military. And when hotels. Daytona International Speed- vention space for corporate groups. a designation like this helps to boost Telfair Square, the feeling of many of those folks come here, they way is within a 5-minute drive of both For planners who want to include golf business levels for area businesses, old meeting new.” like what they see and want to return properties and Daytona Beach Interna- in their agendas, Daytona Beach is a restaurants, tour companies and for a weekend. So many companies are tional Airport is also only minutes away. rising golf destination with more than attractions, while increasing traffic using Columbia as a starting point.” The area’s culinary scene is expe- two dozen courses. on all of the new flights coming in JULIE FORD MUSSELMAN He also noted that Columbia’s prox- riencing a growing number of new “We’ve had several company meet- President and Event Planner and out of town.” Hostess City Celebrations Inc. imity to Charlotte, Charleston, Green- restaurants, from small and casual to ings at the Daytona Beach Hard Rock The Telfair Museum’s Jepson Cen- ville and even Atlanta make it a good high-end waterfront dining. There are property,” says Cindy Tyminski, execu- ter is a great venue for corporate plan- central location for business meetings. also about 24 local breweries, includ- tive global support manager for Tele- ners. A distinctive, state-of-the-art affordable room rates, easy access to politan Convention Center, located Bill Ellen, president and CEO of ing the Daytona Beach Ale Trail, a dyne Marine. “The company is based museum building designed by inter- the airport, and great support from within walking distance of 1,500 Experience Columbia SC, says demand favorite for some groups here in Daytona Beach, but we have nationally acclaimed architect Moshe Visit Savannah, the city’s DMO. I also downtown hotel rooms and hundreds for meeting space in local hotels and New and expanded hotels in Day- locations around the world, and we Safdie, it can accommodate large like that it is a walkable city, which of restaurants and shops. at the convention center often exceed tona Beach include Daytona Beach tend to have most of the group meetings groups with its soaring, three-story gives our attendees more options to For offsite venues, there are capability. “We need additional hotels Convention Hotel & Condominiums, right here, with about 60 attendees.” atrium, expansive galleries, and on the add to their experience and our local numerous options, including the Riv- that can accommodate a large block a $192 million, 501-room, oceanfront She adds, “While at the property, we third-floor, outdoor sculpture terraces. city tours were fantastic.” erbanks Zoo & Garden, The Columbia of rooms,” Ellen says. “The hotels complex under construction just north used the meeting rooms, dining ven- The Jepson Center features a sweeping, Part of Musselman’s program also Museum of Art and the South Caro- work great with us now, but they have of the Ocean Center convention cen- ues and of course the hotel rooms for three-story central staircase, a 225- included a cocktail reception at the lina State Museum. so much business they sometimes ter complex. It is expected to be com- usually 2-3 nights. Sometimes, if the seat auditorium for presentations and Jepson Center. “I love the feel of the Columbia’s downtown growth and don’t need to offer discounted group pleted next year. The 200-room Hard group was smaller than the normal 60 small performances, a fully equipped crisp modern space at the Jepson development, driven by a large student rates. We need more room availabil- Rock Hotel Daytona Beach, a luxury persons, we would go offsite for dinner, boardroom and a prep kitchen. while you’re overlooking historic Tel- population, a resurgent Main Street ity for group blocks, but that will be oceanfront resort, opened last year. but usually we were at the Hard Rock, “I did a corporate event in early 2019 fair Square, the feeling of old meeting and more food and beverage venues, coming as more hotel projects get Also late last year, the 744-room Hil- in one of their dining venues or as a with about 175 attendees,” says Julie new,” Musselman says. “The galleries has helped downtown hotel occupancy into the pipeline.” ton Daytona Beach Oceanfront Resort private, catered dinner,” Tyminski says.

34 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 35 Memphis is embarking on the Green Mountain Technology says Portland has seven hotels $950 million Union Row project, although he is familiar with many other under construction in the which will transform its downtown, U.S. destinations, he always holds his Central City district and seven additional properties have revitalize the city’s center and invig- annual GMT Parcel Summit in Mem- been recently completed. orate the east end of Beale Street. phis, and most often at The Peabody. “I really love Memphis. There is no city like it in the country, so I always want to introduce the attendees at the Par- The Memphis Convention Center cel Summit to this wonderful destina- (MCC) is undergoing major renova- tion,” Jacobs says. “The staff at The tions and enhancements, including Peabody always does a phenomenal interior and exterior improvements. job; they play a major role in making The vision is for meeting spaces to this event first class and a truly Mem- offer river and skyline views along phis experience. We greatly value our with outdoor terraces, glass-enclosed partnership with The Peabody. We concourses, pre-function space, 46 look forward to many more years with breakout rooms, and a column-free, the property as the home base for the 118,000-sf main exhibit hall. The GMT Parcel Summit.” MCC will complete its renovations Another Memphis-based corporate She says holding the meeting in 380 new deluxe hotel rooms will be and expansion by fall 2020. planner chose their home city for both the entirety of the Memphis Conven- from the airport, the close proximity Daytona Beach is a win-win for every- added to the city’s inventory. Another Although Memphis has lots of the annual National Sales Meeting and tion Center, as well as meeting space in of the venues we use to our conven- one. “The Teledyne Marine home plus for corporate groups is that the great meetings properties, includ- Vendor Summit is Lani Glancy, vice six different hotels” Glancy says. “We tion center and the great hospitality office is located in Daytona, so it’s con- new project would invigorate the east ing the Sheraton Memphis Down- president, talent development, diver- have one evening where everyone is and service we receive from the CVB, venient for the executive staff as well end of the Beale Street entertainment town Hotel, directly connected to the sity and communications for AutoZone together at an offsite location, perhaps hoteliers and event staffs are just a few as the almost 400 locals who work for district, where the nightclubs and MCC, the Crowne Plaza Memphis Inc. “We hold our National Sales Meet- in AutoZone Park, the FedExForum, of the reasons we stay in Memphis.” the company.” The company makes restaurants have not experienced the Downtown, the Hilton Memphis and ing in September/October, and a Ven- Beale Street or Mud Island. We also subsea connectors for the oil and same success as the west end. This others, it is the iconic The Peabody dor Summit in May/June,” she says. have smaller groups that will go to din- PORTLAND, A PREMIERE gas industry in the U.S. and globally. new project will open up more options Memphis that attracts not only tour- “The NSM is a celebration and recog- ner together at one of Memphis’ many MEETING DESTINATION “However, it is also great for those who for corporate groups. ists coming to view its famous lobby nition of the accomplishments of the terrific downtown restaurants.” Rising from the corner of South- aren’t local and come from around If all goes to schedule, construction ducks, but corporate planners as well, prior and a launch event for the pro- She adds, “For training and team- west 11th Avenue and Southwest the world. The Hard Rock is an out- of the first Phase 1 buildings would be from international multinationals to grams and work planned for the cur- building, we have held events at the Alder Street, the new Hyatt Centric standing and fun hotel, located on the completed by August 2021. Although local companies. rent year. Peak attendance for the NSM National Civil Rights Museum, at Tom Downtown Portland hotel will offer ocean with fantastic customer service. the project’s name, Union Row, con- The Peabody’s history dates back to is around 3,000. The Vendor Summit is Lee Park and in our own Store Sup- 220 rooms, 3,000 sf of meeting space If there are any issues, they are taken jures up Civil War thoughts, the name 1869 when the original hotel opened an invitation-only event that combines port Center, which faces the Missis- and a restaurant and bar from a soon- care of seamlessly. Both Miami and has nothing to do with the Civil War. and immediately became the social and information sharing and relationship sippi River. Memphis is AutoZone’s to-be-named Portland restaurateurs. Fort Lauderdale have lots of interna- Rather, Union Row was Memphis’ business hub of Memphis. In 1925, a building with our company’s product hometown, and we are very proud of The hotel is expected to open for busi- tional flights, and the Daytona Beach southern border until 1850, when the grander Peabody was built at its present and parts suppliers. Peak attendance the opportunity to host our attendees ness in January next year. Area Convention & Visitors Bureau city merged with the rival municipal- location, well deserving of its reputation for this program is approximately 800.” in the city where our company was These days the Hyatt Centric is just always provides very helpful assis- ity of South Memphis. “The street was as the “South’s Grand Hotel.” In 1933, Glancy says their space needs are founded. We have been, and continue one of seven hotels under construc- tance with our groups,” Tyminski says. named to commemorate the union ducks were placed in the hotel’s lobby different for each group, but there to be, very pleased with the affordabil- tion in Portland’s Central City district, of the two cities,’’ states a marker fountain, setting in motion an 86-year is never a problem in Memphis with ity of the location and the wide vari- and seven additional properties have MEMPHIS MAKES erected by the Center City Commis- tradition that continues today with the accommodations available for groups ety of venues that are available for our been recently completed. With over IT MEMORABLE sion many years ago. daily March of the Peabody Ducks. of varying sizes. “For the NSM, we use programs. Easy access to downtown 4,000 hotel rooms added in the past The proposed Union Row project Even before the Union Row project Of course, the Peabody is as cre- six years, Jeff Miller, president and in downtown Memphis would be the was announced, Memphis was working ative and traditional with its meet- CEO of Travel Portland, says many of largest mixed-use development in the on a $10 billion, nine-year city project ings services as they are with their five “We have been, and continue those new rooms already have leisure history of the city. When the $950 that included expansive convention Mallard ducks. They hosted their first to be, very pleased with the travelers and corporate group attend- million Union Row was announced center upgrades and 17 new downtown meeting in 1869, their opening year, ees waiting to check-in. last year, it was called transforma- hotels, which all started, or will start or and the property has remained as the affordability of the location and “Downtown Portland has seen a tional for downtown Memphis. be completed by the end of 2019. The city’s best-known business and social the wide variety of venues that are significant number of new hotels open The largest mixed-use development media, has taken notice. Food & Wine hub, with historic exterior and interior over the past three years,” Miller says. in Memphis history is promising to revi- magazine put Memphis in its Top 50 architecture and space for a variety of available for our programs.” “Even with the new inventory, occu- talize the city’s center with new residen- Places to Go and Eat 2019; Frommer’s functions, from small breakfast meet- pancy rates remain high, signaling that tial housing, retail, restaurants, a hotel, named the city the Best Place to Visit ings to large conferences, with 80,000 LANI GLANCY Portland remains a premiere travel des- office towers, green spaces and even a in 2019; and TravelChannel.com lists sf of flexible meeting venues. Vice President, Talent Development, Diversity and Communications tination for the more than 8.6 million half-acre park built over a roadway. Memphis as the hottest Southern des- Jim Jacobs, co-founder and chief AutoZone Inc. visitors who traveled here last year.” For planners, it is expected that tination in 2019. commercial officer at Memphis-based Another new hotel scheduled to

36 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 37 open early next year is the 600-room Hyatt Regency. The hotel will offer cor- porate planners a block of 500 rooms right across the street from the Oregon Convention Center. The property will be Hyatt’s first full-service hotel in Oregon. Like many other downtown prop- erties, it will be within walking dis- tance of shopping, dining and profes- sional sporting events, and the MAX Light Rail system takes riders from downtown directly to Portland Inter- national Airport. A renovation of the Oregon Conven- tion Center is also underway. The proj- ect includes numerous upgrades to the center’s public spaces and ballrooms, as well as a reconstruction of the exte- and 503-room Sheraton Grand Sac- The soon-to-be-expanded rior plaza on the northeast corner. ramento Hotel offer plenty of rooms Sacramento Convention Center now has 384,000 sf of event space. ​The new designs, inspired by Ore- and event spaces for corporate con- gon’s landscape, will include lichen- ferences and meetings. Another 1,100 like carpets and forest canopy ceilings. hotel rooms can be found within a few The north plaza will be renovated to blocks of downtown. “During our Dealer Meeting we hold provide more flexible and usable Expected to open later this year is a classes about our products for our sales space and to improve access for adja- new 170-room Hyatt Centric, located staff and employees,” says Callan Jara- cent hotel guests and transit commut- next to the Golden 1 Center, six blocks bek, meeting planner and marketing ers. Renovations are expected to be from the convention center. manager for Rosenbauer South Dakota, completed by year end. LLC. “We have industry vendors dis- SIOUX FALLS, A SOUTH play their products and attend our ban- SACRAMENTO, DAKOTA FAVORITE quets, and we have guests from Sioux CALIFORNIA’S CAPITAL This city continues to grow its hotel Falls and surrounding area businesses DESTINATION occupancy with new hotels each year. that we also conduct business with This is one of California’s most Two Marriott properties with confer- on a daily basis, which includes local affordable and accessible cities, served ence center space are scheduled to banks, manufacturing supply compa- by 150 flights daily. The soon-to-be- open in Downtown Sioux Falls next nies, shipping companies and state and expanded Sacramento Convention year and BNSF Railway reached an local political representatives.” Center currently offers 384,000 sf of agreement with the City of Sioux Falls Jarabek says she booked several event space and 31 meeting rooms. to sell 10.25 acres of land downtown for Sioux Falls’ meeting properties for Construction is expected to be com- future development. While no plan has three-to-five nights, depending on pleted next year. There are more been announced at this time, the land attendee needs. “We rented out the than 2,000 hotel rooms within walk- could potentially support hotels. Vil- entire Sheraton Sioux Falls & Con- ing distance of the convention center, lage on the River will be a new 11-story vention Center with covered access and with a total of 4,000 hotel rooms development that will house AC by to Premier Center for our dealers, as within a 3-mile radius of downtown, Marriott when completed next year. well as some of the surrounding hotels Sacramento offers corporate planners The Arc of Dreams is a resound- for our vendors and employees. All of plenty of accommodations options. ing steel structure that will span the the activities were onsite, including The Sacramento City Council width of the Big Sioux River 70 feet classes, training and meals.” approved an expansion and renova- above the water. The Arc, which will She adds, “Sioux Falls was cho- tion plan for the convention center be a cornerstone piece of the Sculp- sen because our North Dakota office that will transform the building and tureWalk, is expected to debut soon. is based in Lyons, just north of the add more exhibit space, an additional, Earlier this year Rosenbauer city, and it is a central location for our flexible ballroom and an outdoor America’s South Dakota office hosted plants in Nebraska and Minnesota. plaza. The newly expanded Sacra- 500 people for its annual Dealer Meet- Sioux Falls is simply the best place to mento Convention Center will reopen ing in Sioux Falls. The Rosenbauer host. The city and the hotels are afford- in the fall next year. Group is one of the world’s largest able and they are so easy to work with, Just steps from the convention manufacturers of fire-service vehicles I just can’t imagine us ever trying a dif- center, the 505-room Hyatt Regency and firefighting equipment. ferent location again.” C&IT

38 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com WOMEN LEADERS // Amanda Armstrong, CMP

sage advice ne thing Amanda Armstrong, CMP, assistant of the chapter leaders, MPI staff and the board for demon- vice president at Enterprise Holdings Inc., has strating agility and decisiveness to address sexual harass- 5 Women Share Their Success Stories learned in her career is to “Become an expert ment in our industry. We created tools, training and in areas that excite you on a daily basis.” resources to increase awareness and provide support. Our She says leaders shouldn’t be afraid to membership is 80 percent women and studies show 60 make an informed decision even if it turns out percent of women have experienced harassment in their Oto be wrong. “If you’re wrong, course correct and move on.” careers. With those stats, you don’t just shrug your shoul- And she points to the importance of effective communica- ders and move to the next agenda item … you mobilize and tion, which she calls critical “in that’s what we did.” terms of influencing, inspiring Like others, Armstrong lists and empowering others.” unrealistic self-expectations as Armstrong’s path to leader- a hindrance. “I wanted to hit a ship included the decision to not home run every time I was up let fear be a factor. “I remember to bat. When I didn’t, I used being a meeting coordinator to self-critique pretty harshly. and recognizing that I could I still want the home run, even do the job above me. But did with new endeavors,” she notes. hy do some people rise I want more responsibility “Now I gather feedback, course to leadership positions and to be held accountable for correct and apply what I’ve major outcomes? I didn’t let learned. I removed emotion and W while others do not? Are fear of failure creep in and the judgment from the equation and there common practices that lead- answer was — ‘Yes!’” celebrate the effort, rush and Armstrong is adamant in her never-ending learning curve.” ers engage in, common thought view that everyone brings differ- Armstrong prefers to assess processes? And what makes a ent skills to the leadership table opportunities rather than chal- and that inclusion should be lenges. She’s grateful for being woman leader stand out? We found our focus. “While we can group able to address the social issues five incredible women to tell us skills by gender,” she says, “I she cares about in the workplace. prefer we don’t. It can reinforce “Unconscious biases creep into what they think. stereotypes that already divide our everyday decision-making us. If inclusion is our larger goal and are obstacles to inclusive in the workplace, we need to be and harassment-free work envi- careful about grouping skills or characteristics by gender, ronments. As a leader, I have a responsibility to address age, race or sexual orientation.” it when and where I encounter it. I think we can agree we She lists her own critical skills as recognizing the con- all want safe, productive and healthy work environments. tributions of others on a regular basis, clearly articulating What are we doing in our day-to-day lives to achieve that the vision and bringing people back to it when needed and mutually beneficial goal?” actively listening. “It’s critical to remove obstacles, find Young women, Armstrong adds, expect more from their solutions and attain goals.” leaders these days but are also taking things into their own Of all she’s accomplished, she’s most proud of being hands. “From what I have experienced, they’re less toler- the 2018 chair of the international board of directors for ant of workplace banter that floats ‘close to the line’ and MPI. “MPI played a major role in my career development; have zero tolerance for harassment. I think new planners I gained leadership training, education and a trusted sup- are already leading the way in this area; their expectation BY CHRISTINE LOOMIS plier network. Being elected by my peers and serving as for equal treatment and equal pay has empowered other MPI chair was a true honor.” However, she adds, last year generations to speak up and speak out.” was no cakewalk. If there’s one thing she wishes she knew earlier in her “Our industry faced commission cuts, GDPR compli- career it’s this: “Titles don’t make leaders. Great leaders ance and the #MeToo movement. I’m particularly proud don’t set out to be a leader; they set out to make a difference.”

40 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 41 Dana Bartle Deanna Griffith-House,CMP, CMM, PMP

reat everyone like they’re the CEO as dance floor, plus a full house to watch the show. It was a eanna Griffith-House, CMP, CMM, PMP, direc- successes in evaluating her own success. “I’m always you never know if the most casually two-day load in, 18-hour day and not a single thing went tor, strategic initiatives at Charlotte, North most proud of the success of my team, collectively and as dressed person in the room actually wrong. The client was thrilled and we all walked out of the Carolina-based Spectrum Reach, says trust individuals. I am most proud when members of my team owns the company,” advises Dana Bar- venue at 3 a.m. high-fiving each other.” is the No. 1 quality of a valued and successful exceed their own expectations and gain the trust, respect tle, vice president of sales and events Bartle says occasionally male clients question her leader. “Trust provides individuals, teams and and loyalty of others in the organization simply by per- at Brooklyn Bowl, a combo event and ability to answer specific questions related to an event colleagues with a starting point of belief.” forming their job duties well above the norm.” “Tmusic venue, bowling alley, restaurant and bar. and she’ll have to pull in a male counterpart to reiter- DCommunication and transparency are also key. “By In addition to identifying time, or lack thereof, as an Bartle’s wide range of ate what she’s already said. being as transparent with ongoing challenge — as in experience includes being “But ultimately,” she adds, your team(s) as the situation finding the time to do all a sommelier for a Manhat- “at a certain point you have provides, you gain the team’s she wants to for herself, her tan restaurant and owning to push forward and let them confidence and their dedica- team and her organization — her own video production know you’re the expert in tion to success,” she says. Griffith-House says making a company. She recalls a turn- the field. At the end of the Griffith-House thinks it’s shift from “doer or taskmas- ing point in her career when day when you execute their important for leaders to “put ter” to “leader” is tricky. But she had to wait 18 months event flawlessly, your exper- themselves out there. By being one way to move past that is for a large NYC ad agency to tise is palpable.” curious and staying curious, to have trust in the team. pay her for her video work Bartle notes that her entire you gain volumes of knowl- “Our industry demands although she was on the hook team is comprised of women, edge and solidify your posi- that we excel at managing the for paying the additional five and her goal is to set them tion within the organization.” details and delivering a qual- people she brought in to work up for success. “When you She has followed her own ity effort with that emphasis. on the complex project. She work with a close team you’re advice to be involved, which As a leader, you truly should decided to shut down her pro- responsible for giving them stems from her mother. “My not ‘sweat the small stuff,’ duction company and look for the tools they need to suc- mother was a staunch advo- but rather leave that in the a full-time position. She was ceed in their current position cate for volunteerism and by very capable hands of the recommended for the job of and in the future. I take the default, so now am I. Over the team you trust. Let go and event director at Brooklyn mentoring aspect very seri- years, I’ve joined and volun- lead, let the team excel as you Bowl and it turned out to ously and it’s important to teered for several organiza- excel,” she says. be a perfect fit. me to help them grow in their tions whose mission spoke Griffith-House is among She thinks her key leader- positions so they can grow to my core. Through volun- those who think women in ship skills are thinking out- in the industry.” teerism, I’ve met so many the industry have different side the box to find creative Likewise, she says, “My amazing people and have expectations for female vs. solutions to execute events team is so supportive of me been provided tremendous male leaders. “I firmly believe and a strong ability to col- and any accomplishment I opportunities for network- we’re most hard on ourselves laborate. “Every day I work achieve on the job.” ing, training, leadership and due to the expectations, realis- with multiple departments to “So much of my success has One thing that’s been just leaning in!” tic or not, we have set for ourselves. We often more harshly produce events. This collab- been about having a network a challenge is finding that One thing is that there’s no one single path or set of judge those whom we see as a challenge to our own success. orative effort helps me to see balance between being an attributes that make a leader. Unfortunately, we often don’t see males as challenging to our events from every facet of female friends in various effective boss and also being “I think my most critical skills,” Griffith-House says, us, which they are for sure.” and gives me a better under- industries whom I trust for friends with the team. “It’s “are to see the connective tissue or thread connecting As for what she wishes she had known early in her standing of how to make crucial to effectively manage systems, processes and practices. I can easily see the pro- career, Griffith-House says, “To be intentional about the events a success.” professional advice.” your team to get the job done verbial forest for the trees and lead a team to greater suc- industry you choose, not just your career path. The meet- One thing she’s proud of right,” she says. cess accordingly.” ings industry is enormous and provides many opportuni- accomplishing was having To young women in the Is there a difference in what men and women bring to ties. For example, I wish I would have known to choose Brooklyn Bowl chosen as the only Brooklyn event venue industry she advises, “Find good female friends in lead- leadership? Griffith-House is among those who say yes. healthcare meetings or technology meetings, to not only to do a live broadcast with VH1 for the Super Bowl. “This ership roles and connect with them regularly. So much Women, she says, have “the ability to easily see most angles hone my expertise, but that of the company’s industry.” was our first-ever live television broadcast. We had Fall of my success has been about having a network of female of a situation and separate the possible from the plausible, To the young women hoping to rise to leadership she Out Boy performing live, Stacy Kiebler hosting, a march- friends in various industries whom I trust for pro- moving forward accordingly and getting to results faster.” says, “Raise your hand. Get involved. Volunteer. There are ing band marching down the lanes, two Steadicams on the fessional advice.” As a leader, she puts high value on her team and its opportunities all around you to grow, learn and give back.”

42 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 43 Anne Marie Rogers, CIS, CITP Jacqueline Marko, CMP, DMCP

nne Marie Rogers, CIS, CITP, director, Among the things she’s proud of in her career is being egional general manager of PRA Nashville and tion of our level of communication.” meetings, incentives, events at Direct part of the SITE International board of directors. She was PRA Louisville, at PRA Events Inc., Jacqueline Marko points out that many of the strong leaders in Travel, Minneapolis, Minnesota, which pro- a SITE Minnesota board member for 10 years. Marko, CMP, DMCP, says, “As a leader your top the industry are women. “I learned from my aunt, Rhonda vides corporate travel, meetings and events “After being part of the local board for several years,” priority is to create an atmosphere that people Marko, CMP, DMCP, CMM, who owned Destination among other services, has been active in she says, “it’s exciting and stimulating to look at things want to work in. While normal job stressors are Nashville for 24 years before selling to PRA Events Inc., sales, marketing, travel and event planning from a global perspective and see how it all fits together.” inevitable, your team should be excited to come which is currently owned by a private equity firm but was Afor more than 20 years. Rogers thinks it’s a great Rto work every day and feel founded in 1981 by industry Along the way she’s learned time to be a woman in the that they work in a support- pioneer Patti Roscoe. We are a lot about what it means to hospitality industry. ive environment.” a female-dominated industry be a leader, including that “There are so many more She puts emphasis and the only foreseeable chal- it’s important for leaders to opportunities than in the squarely on teamwork. “An lenge women in our indus- surround themselves with past. I think it’s important effective leader should always try may face is any personal good people and empower to find good mentors and promote a team-focused apprehension that holds them. Among the things not be afraid to bring up new mentality and ensure that them back from achieving she’s also learned is to be ideas and perspectives.” praise is directed to the team.” their own leadership goals.” a good listener, ask a lot That said, she notes that Moreover, Marko says, And, she notes, it takes of questions and to not be “this is a career that evolves,” “It’s imperative to clearly grit to succeed. Although afraid of making a mistake she advises. “This is a career define your company cul- some may expect women — own it, learn from it and that involves long hours and ture, ingrain its principles to take a “softer” approach, move on, she advises — and a lot of energy. It’s impor- into each team member and Marko says, “In our industry, the importance of edu- tant to delegate and work adhere to it. Defining a com- and especially when work- cation and certification, smarter, not harder.” pany culture means nothing if ing on behalf of our clients, which she says helps plan- For that and other rea- you don’t act on it and live it.” we have to be tough. While I ners evolve and increase sons, she echoes the other At 28, Marko started in don’t think the expectation is their expertise. women highlighted here in this industry at her own wed- necessarily different for men, Rogers says her var- encouraging young plan- ding-planning company. An I think it can be surprising to ied industry experiences, ners to find good mentors, aunt, who owned respected some to see that women are working at a hotel, a CVB whether male or female. DMC Destination Nashville, not afraid to put in the long and an incentive house, “I think it is important recognized Marko’s skills hours and roll up our sleeves has given her a great blend to look in many different and business acumen and to do the hard work needed to of skills to use on her job places for people with good made her an offer to move to produce successful events.” now. And while she thinks experience who can teach or Nashville and take over lead- Marko says mentoring is it takes both genders to be help you,” she says. ership of the company. “This extremely important. “It’s impactful in the industry, “There are so many more Her best advice to those was the turning point in my our duty to mentor current she does think women may coming up in the industry career and what set me on a leadership path,” she says. “An young professionals, pushing them to become the leaders be more willing to men- opportunities than in the past. now is, “Seek out people important skill of being an effective leader is instilling con- that will take this industry into the next century.” tor other women. I think it’s important to find good that are successful at what fidence in others to believe in their abilities and guide them What she wishes she had learned earlier is that being “They’re also often very you want to do, but don’t be to fruition. “Women are traditionally good listeners, which an effective leader is not about doing everything yourself. good at cultivating relation- mentors and not be afraid to bring afraid to look outside your is perhaps the most important skill to perfect as a leader — “Being an effective leader is learning the art of delega- ships, building teams and up new ideas and perspectives.” industry for different per- knowing when to lead and when to listen.” tion, trusting in your team’s abilities with the delegated “understanding the quest for spectives. Get involved with Among her top skills, she says, is organization. “I have tasks and empowering them to have confidence in their balance in work and home industry associations, which lists for everything and write down all discussion points actions and decisions.” life as many have struggled often have a career-building with my team members so that I always follow up with To new planners she advises, “Don’t be shy and don’t with this issue, she says.” path and certifications that can help you and be open to them in a timely and thorough manner. Additionally, I am be a ‘yes’ person. ‘Yes’ people are regarded as nice and will Rogers lists her strengths as being curious and asking feedback and use it to better yourself.” an ‘over-communicator’ and believe that communication always be employed, but leaders ask challenging questions. a lot of questions, always wanting to learn, good people Adding something she wishes she had understood ear- is the key to any successful relationship, both personal and They assert themselves and their opinions when they know skills, gathering good people around her and the ability to lier, she says, “Trust your gut and don’t be afraid to speak professional. I’m quick with responses to my team mem- they have merit and because of that they gain respect. Start see the big picture. up, while of course being respectful.” bers and our clients, striving to set the example on expecta- acting like a leader and you will become one!” C&IT

44 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 45 TRADE TIPS //

Rory Archibald, Business Development Manager for VisitScotland Business Events, suggests planners use a CVB to find a speaker.

The Right Message Can Get an Event off to a Great Start

46 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 47 ttractive destination? Check. cal motivational speakers — generally stand where his experience lies. There for a big name, find the commonalities. Great venues, a solid well into five or even six figures — but are speakers who are clearly energetic Find speakers who align with your mes- lineup of sponsors? if they successfully engage with the and others are more content focused.” sage and see what might be incentives. Check, and check. audience they can launch a conversa- The more transparent and collaborative Pulling a successful con- tion that gets future attendees to pen- WORKING WITHIN you and the speaker can be, the quicker Aference together should be as easy as cil in the date for your next conference. YOUR BUDGET you can get to an answer. Even if you ticking off a checklist. But as almost “When a meeting planner is looking While most professional speakers get a no, it allows you to move on.” any meeting planner knows, the boxes for a speaker and doesn’t know who they are represented by an agent or speak- If your budget is limited, Senek also rarely get checked off in a neat order. really want, it’s very important to start ers bureau, some are not. It doesn’t suggests diving into the searchable Ted And one of the bigger tasks that can with a large list,” Schelp says. “I’m not hurt to reach out to speakers indepen- Talks database, where hundreds of easily get shunted to the side during talking about 75 names, but about 10 or dently — especially if there are syner- speakers are available for inspiration. the months of planning is speakers. Motivational keynote speaker Ben 12. The biggest challenge most meeting gies that work to the benefit of both the “There are really interesting people Nemtin inspires an audience in It shouldn’t be, because a solid key- planners face is narrowing the list.” conference and speaker. Yours might there. They might not be the right fit Orlando with his keynote “5 Steps to note speaker can set the tone for an Making the Impossible Possible.” be an audience to which they particu- for a lot of corporate groups, but they entire conference — for good or ill. EVALUATE THE SPEAKER larly want to speak or they might have might work for your niche industry. “A great speaker can set the stage Evaluate how that speaker per- a connection to the event location. Budget or no budget, just make sure as far as theme is concerned,” says Photo by TJ Lievonen forms. If you can’t find your way to Richard Schelp, president of the them,” Epstein says. conferences, but you’ll also alleviate an event to see the speaker in action, International Association of Speakers A speaker should also be a profes- some of the burden born by aspects of watch videos of them live on stage. Lior Arussy is one of Bureaus (IASB) and CEO and owner sional communicator, says Mary Lue your event that may be beyond your Many speakers can be found on You- the world’s leading of the Executive Speakers Bureau. Peck, CEO of the National Speakers control, such as technical challenges Tube, while speakers bureaus will consultants on customer “They also help establish the level of Association (NSA). They will bring or catering problems. have a larger supply of videos for the experience and customer- energy the event is going to have and prepared, customized content relevant talent they represent. Many speakers centric transformation, maybe the direction it’s going to take to the audience and communicated in FINDING THE often have a professional reel. on the front end. A conference might a way that resonates. PERFECT SPEAKER As you watch your prospects, con- be blasé without having that speaker She continues: “Professional speak- The search for speakers should sider carefully how well they will com- involved or maybe there’s a level of ing is more complex than simply giving begin with identifying the meeting’s municate with your audience. This is excitement because that speaker is a PowerPoint presentation or deliver- themes. Understand the primary goals particularly important if you are tap- so outstanding.” ing a canned speech. The biggest ben- of your overall conference — is it moti- ping a speaker for expertise that may Sheldon Senek, president of the efit of hiring a professional is that they vational, educational, sales-focused or not be directly tied to your industry. New Jersey-based Eagles Talent can communicate the subject matter celebratory? Ideally, this process starts “Ensure that the speaker has content Speakers Bureau, concurs. in a way that engages the audience more than a year ahead of the con- that is relevant to your audience,” Peck “A great speaker brings credibility to and helps them really hear and under- ference — some top speakers can be advises. “Most professional speakers a conference and they can elevate the stand the message and also leaves them booked up to a year in advance — but have videos, blogs, podcasts or books Photo courtesy Daikin Applied Latin America meeting,” Senek says. “At the it should at least get under- that meeting organizers can review. A heart of it, attendees have to way before conference true professional speaker will also want Perhaps they have a book or project the process and the expectations are be able to walk away with “When a meeting announcements begin. to speak with the meeting organizer to to promote. If they are represented, really clear on both sides,” Senek adds. value and that comes in dif- planner is looking Then, identify whether again understand their goals and get a the negotiations will still involve the “Don’t over-promise something that ferent ways. It can be actual for a speaker and speakers are expected to feel for what they’re looking for.” agent or speakers bureau, but you may can’t be done. A speaker should always education, it can be inspira- perform the heavy lifting — She continues: “Educating and be able to establish a relationship up be easy to deal with. If they’re not, that tion or entertainment. When doesn’t know who for instance, to get a mes- inspiring others is the very definition of front that will work to your benefit. should send up a flag for you.” they’re in the midst of an all- they really want, sage over the finish line — professional speaking, and true profes- Peck recommends reaching out to day workshop, sometimes or if speakers are there to sional speakers are excited for opportu- speakers directly. GET TO KNOW they just need a keynote who it’s very important provide inspiration, color nities to speak with the meeting orga- “Ask what their standard rates are,” THE SPEAKER can lighten things up.” to start with a or pure entertainment. nizers — they want to delve deep; they she says. “Professional speakers who Ultimately, working directly with The most important large list.” Don’t overlook internal want to make the organization and the are not represented by a bureau will a speakers bureau from the start may quality of a great speaker resources. Pinpoint any person who hired them look good.” work with you directly or they have be the best path for many conference is that he or she is a great RICHARD SCHELP stars at the company who In addition to doing your research, staff members who can work with you. organizers. A speakers bureau does not storyteller, says Don CEO and Owner, Executive Speakers Bureau might serve as a speaker or Peck suggests asking for references. If their standard fee is outside of your charge a fee for their services, but they Epstein, founder and CEO President, International Association of Speakers Bureaus (IASB) at least as a moderator for Schelp recommends at least one budget, talk with them about your receive a commission from speakers of GTN, a United Tal- a panel or a Q&A session. major call between the speaker and the budget and your goals. They may be and they provide additional benefits, ent Agency company. Or maybe you are aim- important players with the company. able to work with you, offer alternative even when they don’t personally rep- “If speakers can convey their point inspired to take action when they get ing for a “name” who will help drive “And then there needs to be some fol- ideas, or they may know someone in resent the speaker with whom you are of view, which is from the heart, and back to their office or after the meeting.” event registration and add a bit of daz- low-up calls where the speaker speaks your price range. It’s a tight-knit com- contracting. A well-established bureau has tangible takeaways for the audi- Plus, find the right speaker and zle, perhaps sparking social media hits with executives and they can help set munity and a speaker’s No. 1 goal is to will be on top of the diverse landscape ence, they will form a connection you’ll not only ensure buzz that inher- that help build your brand? A celeb- the stage for him,” Schelp adds. “At help the organization.” of options available, regularly review- with the people sitting in front of ently stokes interest in subsequent rity speaker will cost more than typi- the beginning, they need to under- Senek adds, “If there’s not a budget ing speaker videos and tracking con-

48 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 49 ference feedback. “A bureau should not only be think- ing about the meeting for this year,” Senek explains. “The more we work Serious issues? with you the bigger the picture gets. We’ll know what happened last year, what’s changing in your industry and Seriously...I can help! we can start to think long-term. The majority of our clients are interested in following a trajectory.” He adds: “It’s also knowing who hits it out of the park. Finding great speakers is easy in the higher budget range, throwing out names everyone is familiar with. But sometimes you need to find that needle in a haystack.” And in the event things really go south, your speakers bureau should identify and recruit local talent. InnovateFilm, an event organized be more than a shoulder to cry on. “Nowadays, the services offered by by VisitScotland Business Events, If a speaker becomes sick or if major a CVB are much more than just assis- featured speakers Lindsay McGee, John Archer and Mark Stothert. flight delays prevent one from arriv- tance with room blocks,” suggests ing as scheduled, you’ll need a Rory Archibald, business development fallback position. manager – associations and sectors for so there are no travel costs involved.” “It’s very rare, but these things VisitScotland Business Events. “We Examples of New Orleans-based happen,” Senek says. “That’s where have utilized many Scotland-based motivational speakers include Robert “The character was a hit for all the right our team goes to work and finds out innovators to speak at our national Fogarty (Dear World) and Candy Chang reasons - taking serious issues and who is comparable that can step in ambassador network events.” (Before I Die), while political commen- bringing them to light in an entertaining and knock it out the park.” He continues: “CVBs have well- tators James Carville and Mary Matalin way. And making the corporate folks The budget can also present chal- developed ambassador programs with are the locally-based husband-and-wife look good because they 'get it'". lenges, Schelp cautions. local experts in various key sectors. team who usually find themselves at “It can get really hairy. And unless These local experts have an established opposite ends of the political spectrum. Mark Henneberger the amount of money you spend adds relationship with the CVB and are will- They can be hilarious together. VP Shows and Events up to the value of what you think ing to work with conference organizers Still, a quality speakers bureau can WalMart you’re getting, you’re going to be dis- to host programs in their cities. They be an excellent resource, especially appointed. I get nervous when meeting are passionate at what they do and are guiding planners whose day-to-day planners make a huge jump in spend- eager to tell people about their work, responsibilities go well beyond identi- ing. Instead, rather than shooting for their institutions, and their industries.” fying a keynote speaker for the annual people who are above your budget, get Experts on renewable energy, conference. When you find a speakers He plays the role of forgotten sales rep. creative and find that value-added guy precision medicine, equality, fin- bureau you like, the longer you work Disgruntled dealer or franchisee. Store manager As seen in The CORPORATE SIDEKICKS who is content-focused or the analyti- tech and marine science are just a with them the more they’ll get a feel with the most remote location. cal guy or someone who’s going to get few of the sectors Archibald iden- for your audience and their likes and character… up there and tell great stories.” tifies that VisitScotland Business dislikes, refining your program and That lets the Corporate Sidekicks character voice • Adds an element of fun The setting of a conference can Events can provide. building on past successes. the concerns of your audience to management in throughout the meeting also be a factor. While some locations New Orleans & Company is Meanwhile, Epstein suggests may be a drawback for the speaker you another CVB that assists planners the path is not dissimilar to the a humorous way. So along with management • Humanizes management have your heart set on, Senek gave an with local speakers. other aspects of building a suc- they can laugh off their differences...then get to • Reinforces key example of one Chicago-based speaker “If it fits into their programming cessful conference. work on solutions. messages who normally charges a speaking fee and education goals, we often work “Make sure you have the money • Voices the audience’s of $50,000 for his services, but for an with GNO Inc., our local economic in your budget which you’re offer- "A self-effacing respite amid the rally's pep event in Chicago, he’ll discount the fee development organization,” says Tara ing,” he explains. “Make sure your point of view talk" by as much as $10,000. Letort, CMP, senior director of Group venue is secured. Make sure you THE NEW YORK TIMES CHECK OUT THIS VIDEO! Public Relations for New Orleans & have the authority to move forward GETTING HELP Company. “We sometimes help match with that speaker internally. Once FROM THE CVB subject-matter experts with incoming you’ve ensured all of these elements, In other instances, the setting may conventions based on need. Some- you’re ready to begin partnership provide inspiration for a speaker. times, it’s motivational speakers that with a speaker and be on the path to a Some CVBs have stepped up to help they’d like to find in the destination, great event.” C&IT www.corporatesidekicks.com +1 937.304.4777 50 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com and attendees want to be Lauren Grech, CEO and TRADE TIPS // able to meet with partners co-founder of LLG Events, they work with so they can says a luncheon creates networking opportunities. do business during breaks.” She adds that while time and money are the attendees to discover ways Planners can attract biggest issues, if a meet- to save money, increase attendees to their events ing hits at least two of the their customers’ satisfac- by highlighting that “secret ingredients,” it will tion, comply with legisla- meetings can impact be a valuable experience for tion and have some fun their personal and attendees. The conference while they’re at it,” she says. professional goals. then changes from “Some- Craven has found thing I may want to attend” that personalized invita- to “Wow, I can get so much tions that include a con- done at this event.” versation work best for Melinda Burdette, CMP, “convincing people.” CMM, director of events “Our sales reps will invite for Dallas-based Meetings people to the show and dis- Professional International cuss what will be available (MPI), helps shape the asso- that will address that cus- ciation’s signature World tomer’s needs,” she says. Photo by Dena Miller / EPNAC Education Congress and several other events throughout For example, “I know sustainability is important to you, the year. She has developed a “Convince Your Boss” let- please come to our Expo where you can see all of the latest ter that describes the return on investment associated with green products and attend a seminar addressing the trends attending MPI’s signature events. and municipal requirements.” Or, “I know cost-savings is a “We strive to bring emerging trends and technologies to big deal, so come to the Expo and check out the floor clean- our conference in order to make it compelling and attrac- ing machinery that will save your crew 20% of the time tive for our attendees,” she says. “Our letter template needed to clean your building.” Make it Happen focuses on the ROI and professional development in addi- She adds, “We also do email campaigns which are tion to networking opportunities.” more effective for repeat attendees so they know what to Lauren Grech, CEO and co-founder of New York-based expect. They look forward to coming back and seeing what Tips for Helping Attendees Justify Coming to Your Meeting LLG Events, says it’s important to find common ground is new. We make attending as easy as possible. No fees, between the attendees and the speakers. free parking and in some cases shuttle service from trans- “Attendees tend to gravi- portation hubs. We also BY KEITH LORIA tate towards events where offer complimentary F&B they can take something “We make during the event.” away from the meeting or attending as easy McClure understands ompanies are invited to different tor of communications for Strategic Incentive find something relatable or that corporate and incen- conferences and incentive travel Solutions, a Canadian corporate and incen- applicable to them. In short, as possible. No tive travel are typically opportunities all the time, and must tive travel company based in Ontario. “While this means that people fees, free parking viewed as high-value perks choose which events make sense to modern technologies are great, sometimes it’s attend sessions that provide and in some of the company or par- attend and which to skip. Even if a extremely beneficial for even a once-a-year, value,” she says. “There- cases shuttle ticular position. potential attendee wants to go to the face-to-face meeting to accomplish or set goals fore, when creating a meet- “Some of the most com- Cmeeting, often he or she must convince their and objectives, iron out problem areas and dis- ing agenda, be sure to mix service from pelling reasons to attend boss as to why the meeting is important and cuss future projects or product launches.” the right attendees with the transportation LAURA CRAVEN, LEED AP are the opportunity to net- how it will help going forward. Judy Payne, CMP, director of meetings and right speakers so that people Vice President work with co-workers, cli- hubs.” Marketing and Communications Corporate and incentive meetings are all travel at Grapevine, Texas-based GameStop, find themselves engaged and Imperial Dade ents/suppliers and higher- about building relationships, networking, hav- says in today’s busy world, everyone values interested throughout the ups, being viewed as a team ing a say at the table and learning. Attendees their time, so a conference must have great entire event. This ensures player by management, par- benefit with valuable takeaways that can impact value in order to attend. that they will attend and want to come to the next one.” ticipating in round table discussions at the event and fitting both their personal (with incentive travel, for “The secret ingredients to get attendees to Laura Craven, LEED AP, vice president of marketing in with the overall company culture of collaboration and instance) and career goals. attend are location, education and networking,” and communications and marketing at Imperial Dade, has team work,” she says. “Being viewed as part of the team, building she says. “You need a great location — one that been planning corporate events for 25 years and her com- Moreover, trade shows offer the same overall benefits, lasting relationships and trust with others, are most planners would consider sourcing; it needs pany hosts a B2B trade show every year in varying loca- but are more work-focused. These events, she says, are the true intangible benefits that can’t be under- to be on-point, serious training, as planners tions. The guiding light of everything her company does is, about making connections with potential new suppliers estimated,” says Debbie A. McClure, direc- want to share best practices with their peers; “How will this be of value to our attendees?” and sourcing new product and information to share with “We create events that provide opportunities for the management. That’s why people want to come.

52 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 53 DEALING WITH EXCUSES “Being viewed as pliers to make events not just successful, but outstanding.” The one excuse that is heard throughout the industry is By working within established budgets, they have the Ideas for Justification “I don’t have time.” part of the team, experience and connections to know where to suggest an 1. Provide an experience they might never get “Ultimately, there are no good excuses, and that is a building lasting event can or should be held, and sometimes even leverage elsewhere: This is where destination selection is a major fundamental component to the way we run our business,” relationships and their relationships with venues to keep costs in line with component of the decision-making process for meeting Grech says. “Everyone is inundated with responsibilities budgets. At the very least, they provide insights into what planners. And it goes beyond the destination itself. For these days, so you just have to prove that your event will trust with others, can be done effectively for what costs. This takes tremen- example, if attendees in the financial industry learn that be worth their time.” are the true dous pressure off company personnel who may not have they will have a private dinner on the floor of the New York Craven addresses the “I’m too busy” excuse much the time, connections or experience to accomplish the task. Stock Exchange, then obviously that potential experience is in the same way. intangible benefits “When attendees look forward to an event, they become a highly motivational factor. “We address that by pointing out some of the things we that can’t be DEBBIE A. MCCLURE and stay motivated, which means they’re less likely to find 2. Create a personalized learning experience: Today’s will have available that will help them save time and money underestimated.” Director of Communications reasons not to attend,” McClure says. “They arrive excited destination meeting programs are increasingly focused and/or solve a problem,” she says. “Many of our restau- Strategic Incentive Solutions and ready to get the most out of the experience. When attend- on providing hyper-learning and engagement opportunities rant customers are having their margins squeezed by ris- ees feel bonded to co-workers, management, clients, or sup- among colleagues versus simply doing speaking ing labor costs, higher rents and legislation that requires pliers, great things happen for the company. The ROI is seen presentations. For example, attendees can schedule “brain them to make changes. We design our seminars around APPEALING TO ABOVE both before an event in increased motivation and productiv- dates” throughout the meeting that provide direct, one-on- current issues.” Sometimes, potential attendees need to convince ity and after the event with relationships and team work.” one learning, information sharing and corporate culture McClure says that if there is a cost to the employee to the higher-ups why a convention or meeting is impor- If someone uses money as a reason for not attending, building. attend an event, i.e. gas or travel costs, this could be a rea- tant, and it’s vital that they know all the benefits when Grech tells them to look at this event as investment in their 3. Localized events: Instead of the traditional after-hours son someone might try to decline. they pitch the idea. marketing and promotion — no risk, no reward. gala, hold offsite events at venues that provide attendees “That’s when it’s important to remind attendees of the “If you’re able to attend a conference and consolidate “By attending this event, meeting the right people and with a true neighborhood vibe that helps them live like a real personal and career benefits. Sometimes people just don’t business — meet with partners, site a location and get some making the right connections, you may make a fruitful New Yorker, even if it is just for a few days. C&IT think about why conferences and trade shows are neces- training in — the pitch is easy,” Payne says. “In this one trip, partnership that pays off the cost of attending and then sary; they see them as just more work, losing sight of the you can get so much done.” some,” she says. “The best way to create these opportuni- intangibles associated with these types of events,” she says. Grech advises that attendees should be discussing how ties for yourself is to come prepared with background on it will add direct value to the company they are pitching — your company, your upcoming goals and what projects you Craven explains that the day out of the office will be well whether in social, brand or financial currency. might be able to collaborate on.” worth the time based on the experience and what they can “An attendee should address how this will impact the While Payne agrees ROI matters, she notes when she learn and see during the event. senior management and the company in terms of educa- goes to a PCMA Convening Leaders conference, her team “Because our event is free, that is easier than for events tion and networking,” she says. “Meetings should always will meet with three to five different city partners to discuss with a cost,” she says. “For those types of events, providing provide networking and education opportunities. The most upcoming events, meet three to five of the company’s cur- a pre-written letter with the benefits of attending would crucial component of networking is the follow up. I always rent vendors to talk about fine-tuning the program, review be one way to help attendees approach their boss with a follow up with an email, notecard or phone call.” new technology, get new ideas for attendee engagement case for attending.” The spiel to a higher up is easy, Craven says, and gives and get its CEUs. an example of what they should be saying: “By attending “This is extremely valuable and a great use of our time MAKING THE MOST OF OPPORTUNITIES this event I will be able to see the latest products avail- and money,” she says. “Surveys are free and an invaluable Craven champions experiential marketing as one of the able that will help us save money, find ways to enhance source of information. Poll them for input on the locations, most effective ways to build and enhance relationships our brand and stand out among our competition, improve topics, etc.; find the solution that fits the greater audience; “I have seen it year after year. Attendees meet our lead- our health inspection scores, and/or meet LEED certifica- and then get to work.” ership team and get to know the people behind the brand,” tion requirements.” When someone uses ROI as a reason for not attending, she says. “They start to buy more from our company and are not as willing to let competitors in their doors. Poten- MORE THAN ROI tial customers that are deciding between suppliers will Judy Payne, of GameStop, left, says attendees are It’s no secret that the ROI of a meeting plays a big role in choose our company based on the positive experience they attracted by event location, education and networking. a company’s decision to send someone to a meeting or not. have at our event.” “It absolutely impacts a decision, as well as other factors Grech advises people to attend every meeting pertain- Other reasons might include family conflicts, such as such as time of year, location, etc.” Burdette says. “MPI ing to their profession that they can. arranging child or pet care, or spousal/family member illness. offers registration scholarships through our MPI Founda- “People are very used to interfacing with others through “Honestly, if there is a valid reason an employee can- tion which has awarded over 200 scholarships annually.” a device in today’s technological world, so adding a face not attend a corporate or incentive travel event, HR or ROI and money issues are always a concern, which is to your profile or email can only improve your relation- the supervisor needs to listen and respect the individual’s why it makes sense to hire professionals to create corporate ship with clients, vendors, press, etc.,” she says. “Also, you reason,” McClure says. “This tells the employee that the or incentive events that not only “wow” attendees, but are never know where your next client will come from.” company, and management, care about their personal packaged within set budgets. For example, she went to a networking event last year issues and are willing to work with them, encouraging “Incentive travel and marketing firms work hand-in- that led to her partnerships with the Four Seasons Resort Laura Craven, second from right, attendance at the next event. It’s also imperative that the hand with HR and/or management personnel who’ve been has found that personalized Bora Bora and Tourism Board of Abu Dhabi. company let attendees know well in advance of an upcom- put in place to make events a success,” McClure says. “These invitations work best for “I followed up, never gave up on the lead, and made sure ing event, so adequate arrangements can be made on the professional meeting planners have the connections with attracting people to events. I was ahead of the game,” she says. “I made sure to have home front, if possible.” destinations, venues and team-building, experiential sup- patience, persistence, and capitalize on a little luck.” C&IT

54 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 55 One such instance occurred during a meeting planned when the group had to cancel 60 days out, we were able to RELATIONSHIPS // by Jennifer Collins, CMP, president and CEO of Silver reduce the penalty from what was stated in the contract due Spring, Maryland-based JDC Events. to the relationship with the hotel.” “We had an instance where we needed more equipment Some relationships with suppliers are so valuable that than was contracted due to changing needs and desires a planner will bail out vendors who have made mistakes. onsite,” Collins says. “We were traveling with our supplier, Collins recently experienced a situation in which a ven- who brought with them what was planned in advance. dor partner didn’t provide an accurate estimate for its ser- Because we had good relations with them, and they were vices far enough in advance. just as invested as we were in our client’s success, they “This meant that we didn’t fully budget for their work,” rented additional equipment at no cost to us.” Collins says. “However, because we had some cushion in our budget, and they were a good partner, we were able STRONG VENDOR CONNECTIONS to make adjustments that didn’t provide full funding, but Collins says the long-term connection with the ven- enough to make up some of the deficit. This approach is dor saved the day. definitely an exception done on a case-by-case basis. In “Had we not developed a strong relationship with them, other instances, this may be a loss for the vendor.” including using them on more than one occasion and being Creating and maintaining productive long-term con- fair in our working relations, this may not have turned out nections with suppliers requires effort from planners on the same way,” Collins says. “We believe that our vendors several fronts, including transparency about the upfront are partners and critical to the success of our events.” costs. Planners agree that providing thorough and realistic Ashley Case, director of client services, Meetings + Incen- budget figures can set the tone for teamwork. tives, for La Jolla, Califor- According to Collins, nia-based based Cadence “Transparency is vital in Travel, provides the fol- “In a true establishing a good work- DepositPhotos.com lowing example involving a partnership, a ing relationship with hotel renovation delay. vendor partners. It can “Because of the delay, the well-done program also streamline the deci- hotel did not have enough review will leave sion-making process by rooms completed to host everyone feeling understanding priorities, our group,” Case says. “We highlighting areas of nego- were notified that the group respected and tiation and knowing how would need to be relocated excited about to give and take. This cre- just eight days prior to ates a sense of fairness and ASHLEY CASE Vendor Value arrival. With some creative working together trust, which is the lifeblood Director of Client Services, negotiation, the hotel relo- in the future.” Meetings + Incentives, of any partnership.” cated the rooms and events Cadence Travel Case agrees. “Being Third-Party and Corporate Relationship Building to a nearby sister property upfront about budget of a higher caliber.” requirements allows both is Crucial for Successful Planning The hotel also covered several costs. “They paid to parties to be consultants and make the best recommenda- rebrand all signage, hosted client rental cars and spa treat- tions,” Case says. “It also shows trust and partnership, as BY DEREK REVERON ments, comped the group’s welcome event bar and pro- it saves everyone time. Vendors aren’t spending time pro- vided room credits with apology letters to guests,” Case posing items out of the client’s realm and the planner isn’t says. “The hotel also added entertainment and lawn games grabbing pieces from a lengthy proposal and desperately stablishing and maintaining good relationships with vendors can be challenging to a reception and covered all additional transportation trying to negotiate down later.” relationships with suppliers and ven- enough. However, building thriving long-term costs to the new location.” dors is crucial because they imple- planner-supplier relationships can be even Case says her relationship with the hotel helped side- DEVELOPING A TRUE PARTNERSHIP ment so many visible and behind- more problematic. step disaster. “We were certainly thankful for our long- Case thinks developing a true partnership should be a the-scenes details that can make Potential conflicts include work and contract term partnership with this brand and their sales team planner’s goal. “If the goal of both parties is ‘How can we or break meetings. disagreements, lack of communication, person- for their willingness to work with our needs head-on and provide the most ‘wow’ with this number?’ then you’re not EIn addition, sour relationships with sup- ality conflicts and poor performance. Navigat- find the flexibility we required to make this near-catas- only going to have a fabulous event, but a great partner- pliers can damage a planner’s professional ing such pitfalls is a key to successful planner- trophe a success.” ship going forward.” “brand” within the industry. supplier relationships. Mary Sue Leathers, president, Meetings and Incentives Danielle Miles, manager of conferences and meetings It’s no wonder that every planner wants The benefits of maintaining good relation- for Savage, Minnesota-based ALTOUR, cites another inci- for Minneapolis, Minnesota-based metroConnections, an trusted suppliers and vendors who buy into the ships with vendors include valuable help they dence involving a group of 350 that booked a sales meeting event services and conference company, also thinks long- vision for a meeting, performs seamlessly as can provide to resolve emergencies. That’s at a five-star property owned by a company that she worked term relationships and valuable input from third-party part of a team, and meets deadlines while pro- especially true regarding hotels, which can with for decades. suppliers can result from budget transparency. viding top-notch service. become a planner’s advocate in time of need if “We were able to cancel and re-book without penalty “From a third-party perspective, budget transparency Creating successful short-term, one-off the relationship is solid. two times over an 18-month period,” Leathers says. “Then and accuracy are critical in establishing good, long-term

56 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 57 relationships,” Miles says. “Through Once I have everyone on board, I set doesn’t translate well and certainly at these situations as if the vendor’s careful consideration of each line item, up a series of conference calls as a doesn’t demonstrate strong part- business is my business and propose a third-party has an opportunity to use way of ensuring everyone remains on nerships. You can always send a what is reasonable for both sides.” historical information to make highly the same page and stays invested in recap email to have it in writing.” Nelson cites an example of a con- impactful recommendations. Building the conference.” ••Conduct post-meeting reviews of tract conflict with a hotel. trust will go a long way when the pen- According to Case, planners should vendor performance. Discuss ex- “I had a hotel contact that clearly nies shake out at the end of an event.” communicate with vendors clearly, ecution, budget, what succeeded, stipulated ‘No meeting space may be Repeatedly asking, “Can what didn’t and what can reassigned by the hotel without prior you do better?” can lead to be improved. Also review written approval from the client,’” mutual frustration, prevent “There has to how the relationship can Nelson says. “Two months from the an agreement and forestall a be a two-way be strengthened. Let ven- meeting, the hotel contacted me to potentially beneficial long- dialogue to dors know that continued say they had double-booked the room term relationship. Instead, improvement is expected. we were scheduled for our general ses- offer a bottom-line number enable trust and Case thinks a review sion with a large evening dinner which and say something like, “If commitment is especially important if needed several hours set-up time.” Time Into Pixels the price comes down to there is the possibility of a After some back-and-forth, Nelson meeting space ratio, meeting pattern, Danielle Miles, manager the number, then we may from each party.” long-term relationship. settled the matter. “In an effort to main- time of year, size of group and so on. of meetings and conferences for Minneapolis, MN-based have an agreement.” LINDA NELSON, CMP “A post-conference tain and build on the relationship we Then I can better determine how my metroConnections, says Clarity in negotiating President and CEO meeting with key vendors had developed with the hotel, we agreed piece of business will be received by nailing down contract specifics helps establish good com- To Plan Ahead is important, not only to to move our meeting to a different room them.” Nelson also seeks to determine before signing can help create munication, another key celebrate the successes even though we knew it was not as ideal whether the hotel’s bottom line is based good relationships. factor in creating produc- but to identify the areas of as the room we had secured,” Nelson purely on profit or something else. tive long-term relationships. with detail and often. improvement and how communica- says. “Additionally, we received several Planners agree that a balanced “Start with the goals of the tion could be improved in the future,” concessions from the hotel.” approach works best, and offer the ••Is the person straightforward about GOOD COMMUNICATION event, budget, timeline and an ideal says Case. “In a true partnership, a Miles says nailing down contract following advice: prices and services? COUNTS agenda, but allow room for vendors well-done program review will leave specifics before signing can help pre- ••Drive a hard bargain but don’t ••Is there a reputation for submitting Failure to establish open and fre- to make recommended adjustments everyone feeling respected and excited vent serious conflicts. squeeze too hard. Even if high- accurate proposals without low- quent communication, especially to enhance the program and meet about working together in the future.” “Be sure to spell out items in the pressure tactics result in record low balling or inflating prices? about the details of services and goals,” Case says. “Hold a pre-confer- contracting phase on how conflicts prices, it doesn’t make the vendor ••Is the vendor transparent about deadlines, can result in big problems ence meeting where the goals and the AVOID CONTRACT will be resolved,” Miles says. “Include feel good about the job, hurts the prices and rates? later. That’s why it’s best to commu- vision of the event are reviewed again, CONFLICTS clauses like a dispute/prevention chances for a long-term relation- Planners say building good rela- nicate with vendors before, during along with the usual run of show to Even the best of supplier-planner clause and/or a clause outlining liq- ship, and damages the planner’s tionships with suppliers is about and after meetings to make them part ensure the details don’t overshadow communication can’t prevent dis- uidated damages should the contract “brand” among vendors. “give and take” without compromis- of the team and ensure they share its the big picture.” agreements and conflicts, which are be breached by either party. Manag- ••Compare vendor proposals and ing meeting goals and standards and goals and vision. Leathers adds that it’s crucial that often related to hotel contracts. ing expectations on the front end of show them to all parties to en- making them feel like part of the team. Collins thinks planners should pro- planners communicate early on that Conflicts with hotels often result the contract is much easier to do than courage competition. Don’t ac- Wendy Burk, founder and CEO of vide vendor partners with a full brief- the goal of the vendor should be to from different perspectives. after a problem arises.” cept an off-the-shelf, one-size- Cadence Travel, says the bottom line ing of the event prior before it starts. exceed the planner’s expectations. “A planner may be reading some- Perhaps the ultimate challenge for fits-all proposal. for a planner is doing business honestly “This process would help the ven- Planners offer the following advice to thing in the contract one way that may planners is building and maintaining ••Recommend top-performing ven- and with respect for all parties. “We dor fully digest the scope of what’s improve communication with vendors benefit the client,” Case says. “A hotel good relationships with vendors while dors to other planners and let ven- view our suppliers as partners, instead required and allow mobilization of before, during and after meetings. will be looking at it from a different demanding good pricing and service. dors know it. This builds good will of a means to an end. When you refer resources,” Collins says. “During the ••Share meeting goals and expec- angle or from a revenue management Collins acknowledges the dilemma. which may be useful in the future. to someone as your partner, you make event process, the vendor should be tations for service, work quality perspective. I always find that it’s best “We sometimes are faced with clients ••Thorough vetting is one of the a very clear statement about working included in regular meetings and dis- and improvement. to prioritize the client’s needs and be who want to squeeze vendors dry in best ways to increase the chances towards a common goal. Transparency cussions on site visits and other inter- ••During planning, periodi- upfront with the vendor.” trying to get as much as they can for of having a good relation- is just one key component of a suc- actions so that they are fully invested cally check in with suppliers Case takes a balanced and direct nothing,” Collins says. “We are careful ship with vendors. cessful relationship that also includes in the success of the program.” on their progress. approach to conflicts. about these situations since we work Ask suppliers for references and things like listening well, being open Linda Nelson, CMP, president and ••Introduce the stakeholder or cli- “If it’s a major hot button, then with these vendors over the long term. pose the following questions: to new ideas, feedback and, of course, CEO of Asheville, North Carolina- ent to vendors because it will make express that and look for something We work hard to educate our clients ••Does the vendor provide planners genuine caring for the other party.” based To Plan Ahead, has a strategy for them more feel more invested in you can trade back that your client on the overall value of vendors as well with timely feedback on the progress As Miles puts it, “Look to your sup- establishing good communications. the meeting’s result. may not even use,” Case says. “Also, as industry standards and operations.” of projects and potential problems? pliers as strategic partners. When you “I like to meet with them individu- ••Communicate by phone in addition look at other elements your client may Nelson offers the following advice: ••Are there examples of the sup- find good suppliers treat them well ally so I can better outline the bigger to email to maintain a personal be bringing to the vendor post-con- “The best strategies for me are plier anticipating the needs of and they will do the same in return. picture and what the various steps connection. That’s especially true tract, as the vendor may not be aware all about being fair but firm and also planners or responding well By maintaining a good relationship, will be,” Nelson says. “There has to for bad news. According to Case, “If of additional opportunities with add- being well informed. Before I start to an emergency? they become loyal and are more apt to be a two-way dialogue to enable trust there is a shift or change, tell them on items or future business.” negotiations, I find out what their ideal ••How does the vendor handle un- negotiate price based on the good his- and commitment from each party. by phone. Difficult news by email Her bottom-line philosophy: “I look piece of business looks like, rooms to expected problems? tory of the relationship.” C&IT

58 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 59 DESTINATION // BY CHRISTINE LOOMIS

ur southernmost states arc around the northern beaches of the Gulf of Mexico. From Texas in the west to Florida on the Gulf’s east side, these Ostates offer sun, sand, waves, cities, islands, picturesque towns and a col- lection of resorts that provide a balmy, idyllic setting for business and pleasure. Best of all, perhaps, many of them are Delivering Diversity, Charm drive-to destinations — no air or flight logistics required. Florida, Texas, Louisiana, & Meeting Excellence Mississippi and Alabama FLORIDA GULF COAST offer turquoise waters, white- The Sunshine State’s Gulf coast cit- sand beaches and activities ies and towns are a bit more casual than sure to satisfy any taste. many of their Atlantic coast counterparts. They provide an excellent setting for groups wanting to conduct business with a splash of blue-green water, a swath of fine sand and plenty of dazzling sunshine to go around. One city to consider: Tampa. “Tampa is a great meeting destina- tion for our group due to a variety of factors,” says Kathleen Butcosk, vice president, corporate meetings and travel for Lumbermens Merchandising Corp. (LMC), which held its annual meeting last year at Tampa Marriott Water Street with 1,700 attendees. It was the fourth time LMC hosted a meeting there. “The most important factor is a great convention center surrounded by many hotels within walking distance. The center and the Marriott sit right on the water, which gives the destination a very resort like feel. Tampa is an easy city to access with great airlift, and the airport is only 20 minutes from downtown. It is an affordable city with great restaurants and nightlife including historic Ybor City.” Beyond the Tampa Convention Cen- ter and hotel, LMC hosted an event for 770 at Topgolf. “Topgolf provided an ideal venue with activity options, great food and an exceptional staff.” The group used space at the hotel and the convention center. “LMC used the Tampa Convention Center for its

60 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 61 Galveston has plenty to offer trade show,” Butcosk notes. “The cen- groups, from rich history and meetings and events of all sizes. New ties,” she says. “While New Orleans music is always part of the setting as ter is the perfect size for our exhibits bird watching to a diverse Orleans has topped every major publi- and surrounding areas celebrate the volunteers sort the beads.” (200,000 sf) and has enough meet- collection of hotels and resorts. cation’s list of must-visit destinations carnival season each year for two New Orleans is also notable for its ing space to host our educational ses- last year. From the historic French weeks, Arc of Greater New Orleans definitive cuisine, and groups can get sions and other meetings. It’s a won- Quarter to the up-and-coming Bywa- is in Mardi Gras mode year-round. hands on with that, too. “Guests get derful facility with an experienced, ter, the picturesque Garden District Arc receives donations of beads and a firsthand demonstration on what professional staff. The building has and the bustling Warehouse Dis- throws from area residents, which are makes New Orleans cooking so unique a breathtaking location right on the trict, the city is filled with excitement then sorted, packaged and sold to float and delicious,” Syock says. “During water and its many windows provide and innovation.” riders in 30-pound crawfish sacks. The these courses, guests learn the basics natural lighting.” Tammy Syock, account executive Mardi Gras Recycling Center makes of Louisiana cooking, focusing on tra- Butcosk says the Tampa Marriott with locally based MC&A Destination for a fun and festive volunteer outing, ditional fare such as gumbo, jamba- Water Street works well at every level. Management Company, agrees. “Our especially for large groups. Mardi Gras laya and pralines. The experience is “It has great meeting space, a beauti- city offers a plethora of highlights that ful lobby and a wonderful outdoor ter- make it a ‘must meet’ destination. race overlooking the water. The hotel’s Quality restaurants, unique event rooms were recently renovated with venues, outstanding entertainment soft colors, hardwood floors and beau- options and unmatched hospitality tiful new bathrooms. It has a terrific — the pros are endless,” she says. “As staff and takes very good care of the & Cabanas Tampa opened last year groups. Embassy suites by Hilton airlift options continue to improve, LMC group when we are in-house. It with 276 rooms and views of the bay as Sarasota and Even Hotel, a wellness- it’s hard to find a reason to not select is truly one of LMC’s favorite hotels.” well as a waterfront deck and pier. The fitness brand, also launched recently New Orleans when considering where In addition, she says, “The Mar- former InterContinental hotel is now with 128 guest rooms and 2,566 sf of to host a group.” riott has a lovely outdoor pool and the 325-room Westshore Grand, and flexible meeting space. New Orleans, she adds, “has incred- sundeck and is located right on the former Westin Harbour Island is Planners would be hard pressed ible history, colorful people, unique Tampa Riverwalk.” now the completely reimagined Wes- to find a major meeting city or town architecture, superb food, incom- The hotel’s conference space tin Tampa Waterside, thanks to a $20 along the Gulf that isn’t evolving. The parable music and a kaleidoscope of accommodated LMC’s six small meet- million renovation. The Hilton Tampa Gulf Coast offers meeting planners traditions. Opportunities are endless ings, Butcosk says, “as well as a break- Downtown created a cool new outdoor distinctive new options, history, cul- when sourcing unique and memorable fast for 800 and another for 300. The banquet space and redesigned the ture, beaches, creative chefs, casinos, touchpoints for attendees.” food was excellent and the staff is very rooftop pool and outdoor bar. panoramic waterfront views and a leg- Perhaps the city’s most well-known capable of handling large groups.” Farther down the Gulf Coast, Sara- endary level of hospitality. “touchpoint” is its Mardi Gras tradi- Butcosk’s main advice for plan- sota announced that its meeting and tion, into which groups can tap. ners considering Tampa is, “Defi- group hotel inventory has increased LOUISIANA – NEW ORLEANS “Whether it’s a custom mini-float nitely work with Visit Tampa Bay, the by 1,200 guest rooms and additional It’s well known that New Orleans parade, second line or an evening at city’s CVB. The staff is experienced meeting space. The 240 room Wes- knows how to throw a party. But it Mardi Gras World, it’s an experience and extremely knowledgeable about tin Sarasota, has 26,000 sf of meet- knows how to throw a business meet- that embraces so many of our cultural Tampa and everything ing and conference, nuances and always provides lasting it has to offer. They too. What it brings to impressions with attendees,” she says. were a tremendous “As airlift options the table in addition, But that’s not the only one-of-kind help to us during the continue to improve, it’s perhaps more so than option. There’s also the Mercedes-Benz planning process and any other U.S. city, is a Superdome. “Recently when tasked helped make our job hard to find a reason to lively, engaging culture with finding a venue that offered so much easier. They not select New Orleans all its own. Last year enough space to accommodate seating are a great group of New Orleans celebrated for a 1,600-person awards dinner as professionals and a when considering where its 300th anniversary. well as a custom stage with extensive delight to work with.” to host a group.” “New Orleans is an lighting, video components and the The recent $40 mil- expert in hosting events ability to host a pyrotechnics finale,” lion renovation of the TAMMY SYOCK from corporate board Syock says, “We sourced the Super- Account Executive, Tampa Marriott Water MC&A Destination meetings to Super dome as our solution. Based on size and Street is not the only Management Company Bowl games and every- wow factor, it met all the criteria the hotel news in the city. thing in between,” says client was looking for and then some.” The Sheraton Tampa Stephen Perry, presi- Team-building opportuni- Riverwalk Hotel underwent a hotel- ing space and a new rooftop bar. Art dent and CEO of the city’s CVB, New ties? Check. Syock points to volun- wide re-do of rooms, the pool area and Ovation Hotel, Autograph Collection, Orleans & Company. “The authentic tourism with ArcGNO. lobby. In the Westshore District, there which opened last year in the heart of culture, unique meeting venues and “The Arc promotes and protects is a 175 room AC by Marriott, and in downtown with 162 guest rooms and a experienced hospitality industry make the human rights of people with intel- the Rocky Point area, Godfrey Hotel 6,000-sf ballroom, is ideal for smaller New Orleans an ideal destination for lectual and developmental disabili-

62 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com TheMeetingMagazines.com | Corporate & Incentive Travel | July 2019 63 are closed off from the world stuck in national beauty retailer The Hard Rock Hotel & a meeting room. The group used only brought a Loss Prevention Casino Biloxi offers an the meeting space provided by the Agent Conference to Hard impressive staff, world- class entertainment and resort and convention center.” Rock Hotel & Casino Biloxi beautiful Gulf Coast views. Kahanek calls the sales staff and two years in a row, first time the group’s CSM amazing. “They were with 124 attendees and 153 on top of everything we needed and on at last year’s event. call the entire time. The ease and flex- “Biloxi is centrally groups fly into New Orleans, ibly of the banquet leaders and staff located, which is great then provided transporta- was refreshing,” she says. since we have people flying tion to Biloxi. This shaves While there were no real road from all over the country. a few hours off total travel blocks to the event’s success, Kahanek The cost to hold the con- time for many attendees and notes that the lighting at the Galves- ference in Biloxi was sig- avoids layovers.” ton Island Convention Center was an nificantly lower than other In addition to consider- issue for her because the can lights cities across the country. ations related to casinos, she in the ballroom don’t dim. Because It’s also extremely safe and has one more piece of advice of that, she suggests planners meet only 20 minutes from the for planners considering the directly with the lighting person to airport,” she adds. Hard Rock. “Avoid Fridays assess specific needs. Cost was also a factor for any extended meeting New Orleans is renowned awaited new terminal at Louis Arm- In fact, she advises, “Have a few in choosing the hotel. “The times as the concert venue for its unique culture and strong New Orleans International Air- planning meetings and speak to each quality of lodging, and takes over on weekends. distinctive cuisine. port is slated to open later this year. person responsible for each specific more importantly confer- The crowds start arriving in task. Our CSM was very accommodat- ence food costs, are why droves and it’s very hectic.” full of trivia, history, delectable food TEXAS GULF COAST ing and wanted to say yes to every- we originally chose Hard Rock Biloxi. ence for management and also sepa- In addition to the new hotels com- and fun for all. The event also provides It doesn’t get any more “Gulf thing. But it’s best to double check Most conferences make the bulk of rated groups so there was less chance of ing on line in Biloxi, MGM Resorts attendees with the knowledge and Coast” than Galveston, a barrier directly with the people that know their money on F&B and Hard Rock an embarrassing post-cocktails run-in International last year completed skills to recreate a bit of New Orleans island 55 miles southeast of Hous- 100 percent what options you have. catering prices were unbelievable. The with a boss … this is a casino after all.” a $10 million suite renovation at when back home.” ton. Approximately 200 square miles We used an outside A/V company that catering is adjusted to accommodate Of course, the fact that Biloxi is Beau Rivage, its AAA Four Diamond Syock also points out that the New in size, Galveston has plenty to offer also made some assumptions. That’s any needs and dietary restrictions.” all about casinos is part of the draw. beachfront resort. The redesign of 95 Orleans Ernest N. Morial Conven- groups, from rich history and bird our best takeaway.” The staff was also impressive. ”Lisa “They’re great for meetings because suites was the final piece in a mul- tion Center accommodates groups of watching to a diverse collection of The group bought out the property, Bird, sales manager, was a phenom- entertainment is built in, says the proj- tiyear renovation. different sizes. “The convention cen- meeting facilities. which Kahanek says was definitely a enal partner,” says the project man- ect manager. “But there are also those ter offers a variety of space options, Mary Alice Kahanek, CMP, senior positive. “They were at our beck and ager. “She goes out of her way to assist beautiful views right on the gulf coast.” ALABAMA – MOBILE making it ideal to produce custom manager, events and trade shows, for call the entire time. We were their pri- on every aspect of the conference, not On the downside, she notes that Mobile is Alabama’s Gulf Coast themed events and experiences. The Goodman Manufacturing, brought the ority and it showed.” just the portions that are happening at smoke can be an issue, “You need to city. It’s accessible from three major team at the convention center works company’s national sales meeting last Moody Gardens, another group- the hotel. The banquet manager, was factor that in when booking at any airports and two interstates. It has with planners to make events flaw- year to The San Luis Resort, Spa & Con- friendly Galveston resort, completed also amazing. He was deft in adapting casino. And it’s important to make more than 1,000 hotel rooms within less from set-up through event execu- ference Center with 575 in attendance. a $37 million renovation to its Aquar- to our last-minute needs and nuances sure that everyone attending is 21, walking distance of the Arthur R. Out- tion and tear-down.” The resort has completed a sig- ium Pyramid. New extended-stay with our group. The chef catered the otherwise they’ll need a chaperone.” law Mobile Convention Center, and its The city has a nonstop festive vibe nificant renovation, notably around luxury suites opened at The Tremont menus to our specific needs and cre- The group booked one leader- Southern charm, Mardi Gras history, and, Syock says, “Our culture is infec- and near the pool, which includes a House last year following a $1.2 mil- ated a special dinner that took in local ship dinner for 35 at Patio 44 outside deep-sea fishing and nature and out- tious. Boasting 300 years of diverse new custom-built firepit area where lion renovation. The Tremont’s sister specialties but also flowed with the the resort with mixed results. “Food door activities make it a good bet for heritage provides attendees the groups can gather. property, Hotel Galvez & Spa reno- outdoor setting. He even created a was great, portions were large and groups and planners. opportunity to experience uncommon “The hotel and convention center vated its pool area. specialty cocktail to go along with the the menu offered fantastic variety,” One popular event sure to attract and authentic cultural thrills in every were a perfect size for this group. The theme of our conference.” she says. “And it was extremely well attendees is the ArtWalk, which offers moment spent in New Orleans.” San Luis Resort is the largest on the MISSISSIPPI – BILOXI As for meeting space, she calls it priced. The service, however, was hor- the latest in local art, music, food and That includes during business island, which is what we needed. The Biloxi sits 90 miles northeast of a “wow.” “The Hard Rock conference rible. But we’re having our leadership culture on second Fridays from 6 meetings and conventions. Of note to cost was less than our last meeting. New Orleans. The city of 45,000 space is the concert venue stage, com- dinner there again this year because of p.m. to 9 downtown. planners, the Hard Rock Hotel New The convention center had a great offers casinos and golf in addition to plete with stage, giant screen, side the food, cost and proximity to Hard Downtown also offers more than Orleans will open later this year, and exhibit floor size, so we could grow if miles of beaches. Two new hotels are monitors and concert-level audio. You Rock, and because there’s new man- 50 restaurants featuring every- two restaurants of note are now open: we sold more sponsorships.” opened last year and a new aquarium feel like a rock star when presenting. agement and they assured us this time thing from Southern-style barbecue, Manolito, a Cuban bar and café in the The setting was also part of the will open later this year or early next The A/V staff is top-notch and makes will be a different experience.” seafood straight from the Gulf to French Quarter launched by two of the draw. “The location on the beach is year. Among its attractions are Betsy the presentations larger than life.” While it’s possible to fly into Biloxi, local delicatessens. city’s top lead bartenders, and Bywa- beautiful. The convention center is set Ann Riverboat Cruises and the $15 The hotel has two towers. “I put the project manager says she used the It’s also home to the USS Alabama ter American Bistro, the newest eatery up so you get plenty of natural light on million, 30,000-sf Ocean Adven- management in the newer tower and New Orleans airport because she was Battleship Memorial Park, where from Chef Nina Compton, located in breaks and while moving around the tures Park & Center. everyone else in the other tower,” she flying people in from across the country groups can book private events for up the Bywater district. Also, the long- meeting. Attendees don’t feel like they A project manager with an inter- says. “This elevated the room experi- and could get more direct flights. “I had to 100 or more than 500. C&IT

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ON THE MOVE //

BENCHMARK, a global hospitality company, appointed Donna Esparza director of sales and marketing for Lake Arrowhead Resort and Spa, a Benchmark Resorts & Hotels property in Lake Arrowhead, California. Geoff Young, Benchmark’s managing director for the resort, made the announcement.“I am extremely pleased to welcome Donna to our resort and to Benchmark.”

ESPARZA BENCHMARK, a global hospitality company, named Linda Maurer MAURER global account manager-southwest, a newly created position designed to develop and grow Benchmark’s group sales success in the regional southwest. Previous to joining La Cantera Resort & Spa and Benchmark, Maurer was director of national accounts northeast for Terranea Resort of Rancho Palos Verdes, California.

The Brown Palace Hotel & Spa, a legend among downtown Denver hotels since 1892, welcomed Justin Budyak as complex director of sales and marketing of the iconic landmark and the adjacent Holiday Inn Express Denver Downtown, part of The Brown Palace hotel complex. Budyak will be responsible for BONDARCHUK BUDYAK generating maximum revenue through developing and executing marketing strategies.

Union Station Hotel Nashville, a Nashville, Tennessee, property managed by Sage Hospitality, appointed Trevor Bondarchuk director of sales. Previously, Bondarchuk had been director of group sales and events for Sage Hospitality.

The St. Jane Hotel, Chicago, named Pete Zudyk vice president of sales and marketing. Previously, Zudyk spent two years as director of sales and marketing at Chicago’s Ace Hotel. ZUDYK VELASQUEZ The London West Hollywood at Beverly Hills in West Hollywood, California, appointed Greg Velasquez as director of sales and marketing. Previously, Velasquez was chief marketing officer at Hotel Figueroa, Los Angeles, and held the role of director of sales and marketing at Four Seasons Los Angeles at Beverly Hills in Beverly Hills, California.

As the first luxury hotel in San Antonio, The St. Anthony Hotel announced sales team appointments with the promotion of Lena Gutierrez to sales account manager and welcomed Ana Francesca Garcia to the team as a sales account executive. GUTIERREZ GARCIA The Woodlands Resort appointed Nicole Kubitza as director of sales and marketing. Kubitza will lead a team of 17 in establishing and executing creative strategies to drive revenue from corporate and social clientele.

Visit Seattle announced the promotion of Troy Anderson to director of sales. Anderson will take on several new responsibilities, chief among them to provide day-to-day leadership of the Seattle-based contingent of Visit Seattle’s strong convention sales team, which also includes several KUBITZA regionally-based sellers. C&IT ANDERSON

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66 July 2019 | Corporate & Incentive Travel | TheMeetingMagazines.com GRAND ENOUGH FOR YOUR BEST PEOPLE AND THEIR BIGGEST IDEAS.

Meetings and events take on a special energy at The Broadmoor. Our magnificent Colorado setting will inspire your people. Our world-class golf, spa, dining and more will refresh them. The unique venues and activities of our Broadmoor Wilderness Experience properties will challenge them and change their perspectives. Our 185,000 square feet of meeting space is flexible enough to meet your most demanding requirements. And amidst it all, The Broadmoor’s legendary tradition of quality and service will ensure your event is a success. Contact us today and start planning your meeting now at broadmoor.com.

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