TOGETHER WE RISE WHAT WE STAND FOR

Together we rise for a new beginning.

With bold ambition we emerge to challenge the modern game. The stakes are higher. Play is faster. Players are stronger. But now, so are we.

Together we rise to the next level.

Our winter has passed. It is time to celebrate success, not survival. To win Premiership trophies. Champions Cups. Gain global recognition. Reaching the top through courage, fierce pride and ultimate respect. Inspiring the people we play for. Our community.

Together we rise. Driving forward as one. For we sleep no more.

#TOGETHERWERISE

2 3 AT A STEVE GLANCE I’M proud to be the owner In order to achieve success and to meet We all want the same thing for LANSDOWN of this rugby club and oversee its the demands of this highly competitive : success on the field, a core of OWNER transformation into the Bristol Bears. environment, we must be bold in homegrown players that the city can be our thinking. We must shake up the proud of and an infrastructure off the • BRISTOL HAVE BEEN The rebranding is not a knee-jerk established status quo. We cannot afford field that can attract the finest talent decision – it’s a process that we have to tread water and wonder ‘what if?’. from across the globe. SLOW TO REACT TO been exploring for a number of years and everybody involved has worked We must trust the vision and the long- Myself, the board and the club THE PROFESSIONAL tirelessly to deliver a strategy that we term strategy. In the ten years that I management are committed to trust and believe will result in success. have been involved with the club, we delivering this and we hope that you ERA have endured significant challenges on embrace this exciting new step in the Since the turn of the professional era, and off the field, including the very real club’s history. we have seen supporters migrate to threat of extinction. Since the move to • IT’S TIME FOR THE more successful, local competitors, Ashton Gate, we have welcomed new Together we rise.

We must homegrown talent move away and supporters and commercial partners, CLUB TO FINALLY Bristol fall behind, both commercially experienced record season card sales Steve

“ and on the field. and enjoyed record attendances. REALISE ITS HUGE POTENTIAL shake up the I’m tired of hearing about Bristol’s status We need to do much more. The burning

as a ‘sleeping giant’. Now, we want to see ambition is to see 27,000 supporters at

“ the club realise its fantastic potential Ashton Gate and, to fulfil this desire, we in one of the UK’s most dynamic cities. must continue to appeal to new fanbases • WE MUST BE BOLD established Our return to the Premiership, coupled and broaden our reach. Our aspirations “ with a clear vision of success and world are to reach the very top. We believe AND CAN’T AFFORD class facilities at Ashton Gate and the the Bristol Bears brand will open up TO WONDER status quo. new training ground, signals a perfect new markets – both domestically and opportunity to reshape our future. abroad – as we embark on an exciting ‘WHAT IF’? new chapter.

5 4 #togetherwerise 5 2018/19 kits HOME AWAY KIT KIT

Innovation is at the heart of Bristol Bears’ bold new home and away strips, as we signal a new era for the club. Our iconic home jersey combines the new logo with a blue and red gradient design, as well as the traditional hoops on the sleeves and socks. The all-black away strip, complete with hoops on the sleeves, heralds a stylish new look for ’s men on the road.

(Home and Away kits subject to detail change) 6 7 AT A chris GLANCE great deal has changed at Bristol I cannot stress the importance of the I hope that our loyal fans understand Asince I assumed the role of chairman in brand new training ground located the reasons behind this decision and booy 2009. It’s a position that I am incredibly in Abbots Leigh. The state-of-the throw their backing behind Pat Lam and CHAIRMAN proud to hold, particularly as we look art facility has required significant the team. The unique spirit of this rugby ahead to a bright future for the club. negotiation and planning to get the ball club lives on and it’s your support that rolling, but we’re now in a position to will play a significant role in ensuring • it’s ten years It’s almost ten years since we saved really move forward with the project and we realise our potential in the years to since we saved the rugby club from financial oblivion it’s a key part of our club vision. To have come. and look how far we have come. From a world-class training ground – in close the club from those dark days in the bottom half of proximity to our home at Ashton Gate Together we rise. the Championship, we worked tirelessly will be a major attraction to top-class financial oblivion as a board to keep Bristol afloat players, while also enabling us to drive Chris and competitive. Since welcoming the quality of our performance and Steve Lansdown on board, we have conditioning preparation. • The foundations

experienced a growth and progression are now in place THE UNIQUE but, in honesty, we have only scratched We must draw a line under what “ the surface of what we can achieve. has gone before and now focus on for THE bristol bringing the rugby club – and the

For the past two decades, this club Bristol Bears brand – to the forefront bears to FLOURISH SPIRIT OF THIS has found itself yo-yoing between the of the domestic and European game. top flight and second tier, whilst also It’s well documented the mistakes that “ suffering financial losses and losing our Bristol have made since the turn of the • THE WORLD-CLASS RUGBY CLUB young, local players to more established professional era, we won’t make them TRAINING GROUND and successful competitors. We won’t again. In five years, we hope that we can stand idly by and let this trend continue, reflect on this rebrand as the catalyst WILL BE A MAJOR especially now that the foundations are for sustained success for the club. That’s WILL LIVE ON. in place for the Bristol Bears to flourish something that we all want; players, ATTRACTION FOR and realise our incredible potential as supporters and staff. an organisation and as a sporting city. TOP PLAYERS

8 #togetherwerise 9 THE MATCHDAY experience - working for you

ASHTON GATE IT is very important to us that Ashton Gate feels like home. HOME OF THE BRISTOL BEARS Now, with the 27,000 seater state-of-the-art stadium complete, we are committed to providing an unrivalled matchday experience.

“The rugby rebrand signals a hugely exciting time for the club, but also a new chapter in which we set the standards for a rugby matchday in the Premiership. We are striving to create a ‘rugby club feel’ around Ashton Gate on home matchdays. We’re excited about the changes we are making at the stadium and we want our highly valued rugby supporters to relish their experience with us.” Mark Kelly, MD, Ashton Gate.

We want our proud supporters, irrespective of age or gender, to feel welcome and entertained when they visit Ashton Gate. That’s why we are introducing these changes to the Bristol Bears matchday in 2018/19: BRISTOL BEARS CLUBHOUSE INTRODUCED ON MATCHDAYS AdditionaL memorabilia bar and stage ADDED TO THE for live CLUBHOUSE IN THE entertainment CONCOURSE AREA SOUTH STAND RENAMED FAN VILLAGE WILL THE ‘BEAR PIT’ CONTINUE REGULAR ON MATCHDAYS TO BE IN OPERATION FAN MEETINGS NEW EMAIL ADDRESS: [email protected]

10 FOR SUPPORTERS TO PROVIDE FEEDBACK 11 AT A MARK GLANCE AS somebody who grew up as a increase in season card sales and We see this rebrand as breaking the TAINTON Bristol supporter, it’s been a great attracted new revenue streams and mould, acting as a catalyst to kick-start privilege to play, coach and now be chief commercial partners to the business, our journey to creating long-term CHIEF OPERATING OFFICER operating officer of this proud club. which help drive the club forward. success. We already have a world class stadium – the best club rugby arena in I’ve seen, first-hand, the challenges that We value each and every one of our the UK and we’re adding one of the best the club have faced over the years, so supporters and we understand that this training facilities in the world, which will • Rugby is evolving to be part of the exciting new vision decision is a significant one. Rugby is be completed by 2020. and we cannot be is something myself and my staff feel evolving and we cannot be left behind. inspired by. We respect the proud heritage and This is an incredibly positive time to be left behind traditions of the club, but also the part of the Bristol Bears journey and I’d With new Everybody in the organisation has a values of . urge you to continue your magnificent burning desire to see Bristol Bears support that has carried the club • cHANCE TO achieve success and cement ourselves is fast becoming through the dark times and, now, into “opportunities afforded among the elite in the game once more. a global game, with the US and Asia the light. establish THE

markets rapidly expanding and opening BRAND AS ONE OF THE by expanding rugby Like many long-time supporters, I have up exciting new opportunities in media Together we rise. a close affinity with the club and the and sponsorship. We recognise the LEADERS IN WORLD

ups and downs we have been through potential of this new platform and how Mark markets in the USA and over the years. Over the past eighteen it can accelerate our ambition to be a RUGBY months, the club have conducted a Champions Cup winning organisation. Asia, we now have a “ comprehensive review of our strategy, performance and direction. We are With fixtures now taking place outside • We have the best confident that this positive change, this of the UK and an audience of over 1.25m chance to establish a willingness to embrace a new direction, people watching Premiership Rugby club rugby arena gives us the best possible chance for across the world, we have a significant in the uk truly global brand. long-term and sustained success. chance to cement the iconic Bristol Bears vision as one of the leading Since our move to Ashton Gate in 2014, brands in . we have experienced a year-on-year

12 #togetherwerise 13 2018/19 Advanced Season Cards

2018/19 season cards are on sale now, as the club embark on an exciting new chapter back in the Premiership as the Bristol Bears. Adult supporters can enjoy top-flight domestic and European rugby at the world-class surroundings of Ashton Gate from just £12.50 per game.

Our vision is to inspire our community through rugby success. That’s why we’re offering supporters one of the best value season card packages in the Premiership. Our cheapest adult ticket in the South Stand costs just £175, the least expensive in the league, with our premium adult package in the central Lansdown (£425), costing less than ten of the other Premiership clubs’ equivalent premium packages.

DOLMAN DOLMAN FAMILY AREA SOUTH LANSDOWN LANSDOWN KEY INFORMATION STAND STAND LANSDOWN STAND WINGS STAND CENTRE STAND WINGS CENTRE STAND LOWER • Season Card package is for 14 games (11 league & 3 European) • Family area will stay in W17 as per this season. ADULT £175 £270 £325 £175 £325 £425 (25-64) (£13) (£19) (£23) (£13) (£23) (£30) • Adult ambulant and disabled will receive a 15% discount (This reduces to 10% next season & 5% the season after) • Dual; A Bristol City Season Card holder will get 10% discount on these prices CONCESSIONS £140 £200 £250 £140 £250 £310 • Pay monthly scheme is available over 10 months in advanced sales period only, first payment to be taken 1st June (OVER 65, 22-24) (£10) (£14) (£18) (£10) (£18) (£22) • Dolman wings is unreserved seating UNDER 22 £115 £150 £175 £115 £175 £200 • Under-12s includes a free junior shirt (19-21) (£8) (£11) (£13) (£8) (£13) (£14)

UNDER 19 £79 £99 £99 £79 £99 £149 additional Benefits; (12-18) (£6) (£7) (£7) (£6) (£7) (£11) • Mates’ rates; two guest tickets for £10 each (game chosen by club) • 10% discount (concourse, sports bar & coffee shop) UNDER 12 £50 £79 £79 £50 £79 £129 (0-11) (£4) (£6) (£6) (£4) (£6) (£9) • Free ticket to Bristol City game (game chosen by club) • Loyalty scheme (full details to be announced summer 2018) (BLOCKS S18-S27, (BLOCKS E28-E29, (BLOCKS W10-W12, (BLOCKS E30-E32) (BLOCK W17) A8, A9) E33-E34, A10, A11) W16, A4, A3) (BLOCKS W13-W15)

LAUNCH DATE RENEWALS & MEMBERS GENERAL SALE SEAT release SEAT MOVE BACK ON SALE DEADLINE

APRIL 16TH IF NOT RENEWED MAY 18TH APRIL 17TH APRIL 19TH APRIL 20TH APRIL 23RD MAY 3rd MAY 3rd MAY 4TH 5PM 10AM 10AM 10AM 10AM 10AM 10AM 10AM

*Based on 2017/18 season prices 14 15 AT A PAT GLANCE LAM WHEN I arrived in Bristol in Foundation to engage with local schools supporters, we are capable of delivering the summer of 2017, I was amazed at the and clubs and our Academy has its a bright new era for Bristol Bears, HEAD COACH passion and relentless determination to biggest ever intake of players. We certainly the most exciting period in achieve sporting success in the city. have developed strong links with our this club’s long history. As a collective • sustainable combination clubs. By continuing to – players, staff, supporters – we must We knew, that to become the club we engage with our city and strengthening capitalise on this chance and not let it success requires need to be, it would require a huge shift our roots in our community, we are slip away. a huge shift in in mindset. So, we adopted a positive confident that we will continue to grow. ‘winning’ mentality. Cultivated an We have a unique opportunity to stamp mindset environment that demands hard work. On field, we have attracted some of the our legacy in the history books. We We have a unique Engaged with our local schools and best players in the world to the club, believe we can be a Champions Cup clubs to develop fantastic people and who can act as mentors for our core winning team and we believe that we • we must “ fantastic ambassadors. of young Bristolians. We are a younger can inspire a Bristol community to fill squad than ever before with a focus on Ashton Gate. Join us and help us realise capitalise on

opportunity Our vision is clear for all to see: ‘To English-qualified talent. that dream. Inspire Our Community Through Rugby this fantastic

Success’. That mantra permeates For the Bristol Bears to become a Together we rise. opportunity everything we do and drives us Champions Cup team, we need a to stamp our forward. My first mission – alongside ‘Champions Cup’ attitude in everything Pat our coaching team – was to deliver we do. We are establishing a pathway “ Premiership Rugby to the city. We’ve for players, expanding our • to become a legacy in the succeeded in that, but the process is Academy network and working hard with champions cup far greater than the outcome, and we’re our young players to ensure homegrown only just getting started. Bristolians are at the very core of our team, we need a team. fresh, winning history books. We believe that the clarity of vision will drive the ambition. We are working hard I firmly believe that with the backing of attitude with our award-winning Community Steve Lansdown and our magnificent

16 #togetherwerise 17 BEAR IN SPIRIT BEAR IN MIND

The bear is symbolic in its physicality and its spirit. We must channel this spirit.

In folklore, the bear represents supreme strength, It’s in our young, hungry, fearless squad. fearlessness and discipline. It’s in our powerful, fast, attacking rugby. It stands up to adversity. It’s in the experienced, wiser players who mentor the young. Its raw power, speed and intelligence demand respect. It’s in the discipline we display on and off the field. It’s in our respect for the community and our place in it. When the bear awakens from hibernation, it is a force to be It’s in our respect for each other. reckoned with. Its presence is both feared and admired. It’s in the way we stand our ground. And though it will protect itself at all costs, it respects the land It’s in the way we stand up. and community in which it lives. It’s in all of us

18 TOGETHER WE RISE 19