Dealer Site Reports Key Information Specifically Designed for the Independent Dealer to Support Site Acquisition and Shop Development Projects

Product Sheet

Dealer site reports Key information specifically designed for the independent dealer to support site acquisition and shop development projects

As a response to requests from the independent dealer sector, Experian Catalist has designed a series of low cost pre-defined report packs specifically to help dealers with their acquisition and shop development projects.

The independent dealer sector in the UK is ambitious 1. Acquisition Report Set and has a good understanding of the forecourt market. • Standard Catalist Site Report There are around 5,500 forecourts in the UK owned by • Fuel Price History Report (site plus 4 Competitors) the independent dealers sector and Experian Catalist • Understanding Demographics Report has detailed information on every one of them. Many independent dealers are on the lookout to acquire other • Understanding Grocery Landscape Report sites at the right price and they are always looking at • Grocery Spend Report opportunities to maximise the potential of their forecourt • Shop Point Report shops. 2. Shop Redevelopment Report Set A series of standard pre-defined reports are grouped • Understanding Demographics Report together into three sets designed to address the dealer’s requirements, but each report can be purchased • Understanding Grocery Landscape Report separately if required. • Grocery Spend Report

Choose between the three report sets most suited to your • Shop Point Report project (see below). All reports are available on quick 3. Shop Re-evaluation Report Set turnaround delivered by e-mail and require minimal • Understanding Grocery Landscape Report information from you – typically we need to know the location of interest (postcode and existing site name) • Grocery Spend Report • Shop Point Report Information taken to compile the reports includes - Product sheet Dealer site reports

Information taken to compile the reports includes - Experian Catalist site report Understanding grocery landscape report Standard Experian Catalist site report for any existing A standard grocery landscape report. 2 minute off-peak open site in the UK. Basic trade area 5km – 10km drive time centred on a postcode & compared to base depending on location. Shows fuel & shop strengths & region (South East, South West etc.). Shows grocery weaknesses of the site and competition in the context of spend in immediate area and where it is spent compared the local area, with a map and photos. to the region base.

Fuel price history report Grocery spend report Daily retail fuel price history (unleaded & diesel) for the A standard grocery spend (food & non-alcoholic drinks) site plus nearest four competitors. A formatted excel file report. 2 minute off-peak drive time centred on a is provided for this report, that shows fuel price history postcode & compared to base region (South East, South over six month period. West etc). Shows detail breakdown by product range of local spend on food & non- alcoholic drinks compared to Understanding demographics report the region base. A standard demographics report. 5 minute off-peak drive time centred on post code & compared to base region Shop*Point report (South East, South West etc). Shows key demographic Standard Shop*Point report. Includes all local details and consumer behaviour segmentation (Mosaic shop competition (CTN’s, c-stores, off-licences and Groups) information around the site location compared to supermarkets); a 2 minute off-peak drive time centred on region base. a postcode and compared to a base region (south East, south West etc.).

Understand the Understand the makeup of your retail expenditure Describing Lincoln in relation to United Kingdom Creation Date: February 28, 2017 Understanding the retail expenditure by market share

Understanding the make-up of your area area and the Food Retail Market Shares helps retailers to evaluate their own and competitors' market share at a local and national level. It by market share also enables manufacturers and distribution companies to target promotions based on relative brand strength. The figures below are based on both primary and top-up shopping expenditure. Area Base The current year estimates show a total resident population of 194,578 in the study area, demographics Total Households 82,407 27,332,321 Supermarket Spend in Area Area % Spend in Base Base % Index compared to 65,228,623 in the base selection. Total Population 194,578 65,228,623 When looking at households there are 82,407 in Major Supermarkets your area and 27,332,321 in your base selection. Asda £ 1,140,847 21.27 £ 285,094,747 15.45 138 Total Males 95,429 32,136,584 This was split by 50.96 % of the population being within the region Morrisons £ 697,484 13.01 £ 209,066,398 11.33 115 Total Females 99,149 33,092,039 female and 49.04 % being male in the study Sainsburys £ 617,053 11.51 £ 256,697,015 13.91 83 area. Tesco £ 1,053,045 19.64 £ 427,460,259 23.17 85 Source: Experian Current year estimates (Mid-year 2015 ). Mid Size Supermarkets Budgens £ 94,711 1.77 £ 12,636,495 0.68 258 Co-op £ 356,065 6.64 £ 104,470,615 5.66 117 Understanding who lives in your area Marks & Spencer £ 69,798 1.30 £ 45,706,330 2.48 53 Marks & Spencer - Simply Food £ 13,658 0.25 £ 14,425,724 0.78 33 Age Bands Area Base Index Waitrose £ 225,074 4.20 £ 87,674,011 4.75 88 Under 15 30,917 11,508,347 90 Discount Retailer 15-19 11,944 3,817,133 105 Aldi £ 115,474 2.15 £ 71,304,352 3.86 56 20-24 16,909 4,336,500 131 Lidl £ 169,777 3.17 £ 58,020,883 3.14 101 25-34 24,686 8,918,019 93 Frozen Foods 35-44 21,923 8,274,287 89 Farmfoods £ 138,261 2.58 £ 38,970,679 2.11 122 45-54 27,368 9,250,150 99 Iceland £ 73,232 1.37 £ 42,487,357 2.30 59 55-64 22,205 7,377,011 101 Convenience Stores 65+ 38,626 11,747,176 110 Costcutter £ 26,672 0.50 £ 19,842,146 1.08 46 Source: Experian Age and Gender Estimates ( 2015 ). Londis £ 93,087 1.74 £ 17,133,965 0.93 187 Chart explanation: The chart above represents the Index* value. This indicates the over or under representation of the area Morrisons Local £ 0 0.00 £ 5,729,214 0.31 0 selection relative to the base. One-Stop £ 54,252 1.01 £ 12,934,981 0.70 144 Other £ 212,152 3.96 £ 69,561,039 3.77 105 Sainsburys - Local / Central £ 26,793 0.50 £ 15,204,655 0.82 61 Spar £ 153,547 2.86 £ 19,543,330 1.06 270 Tesco - Express £ 31,402 0.59 £ 31,290,176 1.70 35

Source: Experian Grocery Retail Market Share ( 2015 ).

The highest proportion fall into age band 65+ with a count of 38,626 representing 19.85 % of the study area. The smallest proportion is in age band 15-19 with a count of 11,944 which represents 6.14 %. In the study area the most over represented age band in comparison to the base selection is 20-24 with an index value of 131. The band that is most under represented is 35-44 with an index of 89, where an index* of 100 represents the national average.

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