YOUR COMPLIMENTARY COPY
APRIL 2019 ISSUE 69 ECONOMY BUSINESS FOREIGN TRADE ANALYSIS
MAKE TRADE NOT WAR
TRADE WARS PUT THE WORLD INTO A NEW ORBIT. THE REMAINING COUNTRIES ARE CLEAR: MORE TRADE
The Turkish Perspective 1 Contents 34 COVER
05 FIRST
05 | Updating Customs Union with EU is Priority 06 | Turkey Ready to Mass Produce Electric Buses MAKE TRADE 07 | First Domestic Automotive Laboratory is Established NOT WAR 08 | New partnership with Aston Martin 09 | Petrochemical Industry Zone TRADE WARS PUT THE WORLD INTO to Ceyhan A NEW ORBIT. THE REMAINING COUNTRIES ARE CLEAR: MORE TRADE 11 BRIEFING 11 | BIRTHPLACE OF CIVILISATION: 42 INDEPTH GÖBEKLİ TEPE The world’s earliest temple at Göbekli Tepe predate pottery, metallurgy, the invention of writing, the wheel and the beginning of agriculture. 11 FASHION
13 | THE CULTURAL HERITAGE PASSION OF HUMANITY IS ENTRUSTED TO THE TURKS 18 | A TURKISH EXECUTIVE LEADING 22 | TO FOCUS ON TURKEY’S 53 BRANDS DERMATOLOGY INDUSTRY INVESTMENT ENVIRONMENT 28 53 | LEADING MOBILITY AND 19 | TURKEY IS THE HUB 25 | SAMSUNG BOOSTS CONNECTIVITY TECHNOLOGIES OF MANUFACTURING, PRODUCTION IN TURKEY 56 | A PARADIGM SHIFT MANAGEMENT AND TALENT Samsung is expanding its IN TURKISH JEWELRY 20 | NEW DELL TECHNOLOGIES investments in Turkey, the 58 | NATURAL FIBER REINFORCED largest market in MENA RESEARCH: TURKEY IS THE COMPOSITES region. MOST DIGITALLY MATURE 60 | RAISING A GENERATION TO COUNTRY OF EMEA 26 | TURKISH EXPORTERS CHANGE THE WORLD In a report revealing that PREPARE FOR LANDING Mehmet Nuri Ersoy, this emerging markets are the IN CHINA year’s ITB Berlin witnessed the 62 AGENDA most digitally mature, Turkey new stylish cabin uniforms of FRPHVoUVWSODFHLQ(0($ 28 | TURKISH AIRLINES PRESENTS Turkish Airlines. FAIRS, EXHIBITIONS, SUMMITS, region in terms of digital NEW CABIN UNIFORMS AT MEETINGS IN APRIL maturity. 30 | TURKEY INAUGURATES ACCLAIMED FASHION SHOW FIGURES 21 | KPMG’S ENERGY-2019 INFRASTRUCTURE 63 AT ITB BERLIN REPORT: TURKEY WILL BE Attended by Turkey’s Minister INVESTMENTS, HERALDS THE FIGURES OF TURKISH A KEY COUNTRY IN LNG of Culture and Tourism NEW ONES EXPORTS IN FEBRUARY, 2019 2 Online
MANAGEMENT PUBLISHER ON BEHALF OF TURKISH EXPORTERS ASSEMBLY/ CHAIRMAN OF THE TURKISH EXPORTERS ASSEMBLY theturkishperspective.com İSMAİL GÜLLE Online STRATEGIC PARTNER PRESIDENT OF THE PRESIDENCY OF THE REPUBLIC OF TURKEY INVESTMENT OFFICE ARDA ERMUT MANAGER IN CHARGE THE TURKISH PERSPECTIVE DIGITAL PROF. DR. KEREM ALKİN The Turkish Perspective website is to be launched soon. PUBLICATION BOARD M. İLKER AYCI BİLAL EKŞİ A NEW MEDIUM TO LEARN, ANALYZE AND MONITOR EVERYTHING ABOUT TURKISH ECONOMY ENİSE DİDEM ELMAS AND BUSINESS, IS BORN. THE TURKISH PERSPECTIVE DIGITAL WILL SHARE THE LATEST MEHMET FATİH BİLİCİ NEWS, INTERVIEWS WITH DECISION MAKERS, PROVIDE IN-DEPTH ANALYZES AND WILL BE THE MUSTAFA KAMAR OKAN İNCE FOREIGNER’S GUIDE IN TURKEY REGARDING REGULATIONS AND LEGISLATIONS. FURKAN KARAYAKA
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EDITORIAL EDITOR TAMER IŞITIR REPORTER BUSINESS ALPEREN ÇEVİKASLAN CULTURE BEKİR BİLGİLİ İREM GÜNŞEN INVESTMENT EUROPEAN COORDINATOR INNOVATION AND SCIENCE VIDEO OF THE DAY İNANÇ ATILGAN NEWS CONTRIBUTORS BRAND MARKETING HÜSEYİN BARANER HATİCE KÜBRA ERİŞİR SILA TÜRKPENÇESİ
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BRIEFING The Grand Opening of BRIEFING Turkish Exports YOUR COMPLIMENTARY COPY üVWDQEXO$LUSRUW Broke A New Record Thinked in IN DEPTH 7KH5HYROXWLRQRQWKH IN DEPTH The Different Faces Home Population Economy Business Export Technology More +RUL]RQ $,0DUNHWLQJ of Migration
BRANDS ²ONHU 7KH*OREDO%UDQG BRANDS Combining Turkish RI+DSSLQHVV Fashion with a Global Vision AHMET SAİD ÇELİK
NOVEMBER 2018 ISSUE 64 ECONOMY BUSINESS FOREIGN TRADE ANALYSIS [email protected] OCTOBER 2018 ISSUE 63 ECONOMY BUSINESS FOREIGN TRADE ANALYSIS The New Economy Program is drawing the medium-term road DISCOVER TURKEY More than a magazine, map for the Turkish economy, and exports lie at its heart.
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Strategy & Approach Legal Framework the Turkish Perspective Institutions Programs AŗAAœA ATTRIBUTES
Human Resources Academic Network Republic of Turkey Education The Intersection of East and West R&D Performance Innovation Culture ŗ A8=>: AA:; Prioritizes high added-value oriented production and export for reaching its goals; hence R&D, innovation, design and brand. Supports & Incentives Production & Export will now be more
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BRIEFING Discover the THE HIGH-TECH Online Footprint of Your The Heart of the Company New Economy Program: +90 212 622 63 63 +90 212 605 07 98 CLUSTER PROFILE OF IN DEPTH Esport: The New Generation Market T. F. TECHNO TURKEY BRANDS Innovation on the Road Turkey aims to become a high added-value production and export country. In this journey, the strongest tool in its inventory is the high-tech cluster system. Take a look at Turkey’s technology development profile. Turkish Exports interactive and responsive, [email protected] Production & Export as expected from YOUR COMPLIMENTARY COPY
ECONOMY BUSINESS FOREIGN TRADE ANALYSIS MARCH 2019 ISSUE 68 ECONOMY BUSINESS FOREIGN TRADE ANALYSIS Turkey’s main voice for The international audience. Reference CONTACT ear OVERCOMING Y TRANSACTIONALITY & TERGIVERSATE IN TURKISH - US of RELATIONS: TRADE +90 212 216 19 48 New IS T. THE Successes ANSWER [email protected]
The locomotive of exports /30 The guarantee of the future / 40 [email protected] www.medyatr.com.tr Being the hub of fashion and apparel / 46 EXPORTREPORT Service sector rises with breakthroughs / 52 The world’s agricultural warehouse / 56
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978@ ISSUE =@ The Turkish Perspective 3 Editorial İSMAİL GÜLLE CHAIRMAN (TİM) BOTH PRODUCTION AND VALUE ADDED SHOULD INCREASE Bringing women on in business is one of our efforts to disseminate exports to all parts of the population. The other one is the dissemination of export culture to Anatolia. For this purpose, we held the assembly meeting in Erzurum last month which was held in Gaziantep previously.
HEN WE TOOK OFFICE, we promised On the other hand, in the last month value added. We also underline that this W to increase exports with all our we held the 2nd TIM Delegates Workshop LVoUVWO\SRVVLEOHZLWKWKHGHYHORSPHQW enthusiasm and effort, and we said that with the participation of Minister of of design culture. Our exporters’ we will implement many projects for this Treasury and Finance, Berat Albayrak associations continue to maintain the purpose. With our 83 thousand exporting and Minister of Trade, Ruhsar Pekcan. work that we carried out and which companies, we have executed the duty Representatives of our 27 exporters had has become country-wide with Design for our country by breaking a record for directly conveyed their sectoral demands Week Turkey event, through the design exports in history of the Republic, despite to the authorities. Our ministers quickly competitions in their own sectors. Within DOOWKHGLIoFXOWLHVLQODVW\HDU:LWKWKH got back to these demands. In the the last month, our ready-to-wear and QHZUHFRUGWKHoUVWWZRPRQWKVRIWKLV automotive and leather industries, the MHZHOU\VHFWRUVPDGHDoQDOLQGHVLJQ year did not disappoint us. SCT resettlement application has begun to competitions, the most successful areas 2QHRIWKHoUVWSURMHFWVZHLPSOHPHQWHG have rapid results in the sectors. We would in creation of value added and we put was the establishment of the TIM Women’s like to thank our government for showing a lot of importance to them. These Council, which we established in October. that it supports the exporter at every kinds of competitions are the best tools Women who are half of our lives, our mind, opportunity. for bringing designers together and our love, our family, unfortunately, are not Bringing women on in business is one introducing young talents to the industry. in the place they deserve in business life. of our efforts to disseminate exports to We emphasize that as much as design, We see and know that businesswomen, all parts of the population. The other one innovation is indispensable for value who are interrupted due to various reasons, is the dissemination of export culture to added. As TIM, which had been the face a higher number of problems than Anatolia. For this purpose, we held the oUVWLQVWLWXWLRQLQ7XUNH\IRUDGRSWLRQ businessmen. We have established the assembly meeting with Southeastern of innovation concept, we have striven Women’s Council to solve the problems Anatolia Exporters’ Association in to create awareness and make the of women entrepreneurs and exporters, Erzurum last month which was held importance of this issue understood to increase the number of women in the in Gaziantep previously. Hosted by well through the events we have export family and to develop projects in a Eastern Anatolia Exporters’ Association, organized since 2012. This year’s Turkey wide range of areas. We have announced which is responsible for 17 out of 81 Innovation Week, will take place in early record exports in Ankara together with Turkish provinces, we have discussed May. Internationally professionals will the TIM Women’s Council, which was the problems of companies, we tried meet the public in Istanbul. formed by the women working in the to analyze the opportunities. There is a In order to achieve our goal “Turkey management and supervision boards of great potential in Eastern Anatolia as in with foreign trade surplus”, we will our Exporters’ Associations. every side of the country. There are many continue to create projects in order to In the statement we made with the investment opportunities to mobilize increase the value added of our exports Minister of Trade, Ruhsar Pekcan, the potential of the region, which is also with both women’s participation in she gave the good news that the a very important point for the border production and expansion to Anatolia, as ([SRUW2IoFHRI:RPHQDQG more than 804.000 2002-2018 5.2 784 82 million 2018 Presidency of the Republic of Turkey Investment Office, the official investment advisory body of Turkey, is a knowledge-center for foreign direct investments and a solution partner to the global business community at all stages of investments. It provides customized guidance and qualified consulting before, during, and after entry into Turkey. The Turkish Perspective 5 Content: Updating Customs Union with EU is Priority P05 Turkey Ready to Mass Produce Electric Buses P06 Çimsa to Buy Cement Plant in Spain P07 New partnership with Aston Martin P08 Nike to Set up Factory in East Turkey P08 Petrochemical Industry Zone to Ceyhan P09 First FOREIGN TRADE, PRODUCTION, PURCHASE, AUTOMOTIVE, REAL ESTATE, ECONOMY, INVESTMENT, INDUSTRY, BUSINESS Minister Albayrak FOREIGN TRADE and Vice President Katainen met for the 3rd high-level UPDATING CUSTOMS UNION economic dialogue. WITH EU IS PRIORITY Turkey and the European Union have compromised on that the existing customs union needs to be upgraded, during the high-level talks held in Istanbul. OP OFFICIALS promotion of bilateral and Finance, Berat of customs union, Mr. billion in 2018, up T from Turkey and investments, political Albayrak told a joint Albayrak stressed that 3.6 percent year-on- European Council and trade relations, and press conference. the agreement should year. Last year, the have met for the third economic reforms has Laying emphasis on be realized as soon as country’s exports to High Level Economic been discussed in the the “quite fair” trade SRVVLEOHIRUWKHEHQHoW the EU totaled $84 Dialogue Meeting in meeting. balance between Turkey of both sides. billion, making the Istanbul. Participated “We addressed and the EU, Albayrak According to the 28-member block by the numerous the importance of said: “We agreed on latest data from Turkish Turkey’s main trade business people and the dialogue in light strengthening economic Statistical Institute, partner. Turkey’s RIoFLDOVWKHLVVXHVRI of the recent global cooperation in a foreign trade volume imports from the EU visa exemption, update developments,” sensitive approach.” Also between Turkey and totaled $80.8 billion, of customs union, Minister of Treasury mentioning the update the EU valued $164.8 over the same period. 6 First Speaking right along PRODUCTION PURCHASE side Mr. Albayrak, Vice President of European Commission, Jyrki Turkey Ready to Katainen asserted that Turkey is the top trade and investment partner Mass Produce Electric of the bloc with deep relations including Buses concrete cooperation on migration, energy, security, environment, and transportation. Mr. Katainen reminded that a €275 million ($315 million) agreement to be signed following the ARÇELIK BUYS conference for co- SINGER BD’S oQDQFLQJWKH+DONDO .DSNXOH5DLOZD\/LQH 57% STAKE Project, which connects Home appliances Istanbul to the border company Arçelik crossing with Bulgaria, has agreed to buy as a genuine part of the Netherlands-based EU’s freight transport Retail Holdings strategy. Group which has Underlying the URKEY HAS all the means the Turkish market offers great a majority stake in VLJQLoFDQFHRI T to become a mass producer opportunities,” he said. Singer BD, one of maintaining political of electric buses, the General By 2050, two-thirds of the the leading home dialogue instead of Manager of bus manufacturer world’s population is expected appliance retailers microphone diplomacy, 7HPVDVDLG+DVDQ<OGUP WROLYHLQFLWLHV<OGUPVDLG and manufacturers in Mr. Katainen noted stressed that the Turkish adding that the automotive Bangladesh, to enlarge that talking to each automotive market entails great sector will have a big role to its foothold further in other is always more opportunities and offers great play in improving the quality $VLD3DFLoFPDUNHW vital than talking about potential. DQGFRPIRUWRIOLIH<OGUP Under the each other. He also “If you look at the number of H[SUHVVHGFRQoGHQFHWKDW7XUNH\ V agreement, Arçelik’s said that despite its cars per 1,000 inhabitants — a infrastructure investments will wholly owned candidate statue for critical metric for Europe — in grow parallel to the sales of subsidiary Ardutch the EU membership, Turkey it’s 183, in Italy it’s 704, electric vehicles in the country.He B.V., would acquire Turkey is seen as a in Poland 683, and in Bulgaria also revealed that Temsa currently Retail Holdings B.V., European country. nearly 500. Looking only at these has three electric bus models the company that Mr. Katainen dubbed numbers we can clearly see that ready for mass production. controls 57 percent of the economic reforms Singer BD shares in planned by Turkish a deal worth of $75 RIoFLDOVkSURPLVLQJ million. interesting, and THE TURKISH MARKET OFFERS Singer BD is the needed” as well. largest retailer of GREAT OPPORTUNITIES consumer durables, Number of cars per 1,000 inhabitants (a critical metric for Europe ) with 385 stores and Minister 720 wholesale dealers, Albayrak in Bangladesh. Its stressed that the turnover in 2018 agreement should was Tk 13.70 billion be realized as (approximately $164 soon as possible PLOOLRQ DQGQHWSURoW 183 500 683 704 after tax was Tk 920 _hkma^[^g^Ömh_ TURKEY BULGARIA POLAND ITALY million (approximately both sides. $11 million). APRIL 2019 ISSUE 69 The Turkish Perspective 7 AUTOMOTIVE PURCHASE REAL ESTATE Çimsa to Buy Cement Plant in Spain Turkey’s Çimsa has agreed to buy a white cement plant FIRST from Spain-based Cemex. DOMESTIC AUTOMOTIVE LABORATORY IS ESTABLISHED Aiming to reduce PROPERTY foreign dependency and turn Turkey SALES TO into a production- FOREIGNERS base, Independent Industrialists’ and SKYROCKETED Businessmen’s The amount of house $VVRFLDWLRQ 0²6ü$' sales to foreigners FDUULHGRXWDVLJQLoFDQW soared 92.1 percent work in domestic and year-on-year to national automotive IMSA ÇIMENTO, one (VNLûHKLU.D\VHUL1LþGHDQG 3,321 units last production. In Kocaeli, Ç of Turkey’s largest cement Afyonkarahisar, a grinding facility month, according WKHoUVWGRPHVWLF producers, has announced that it in Ankara, and cement packing to the Turkish automotive laboratory has agreed to buy a white cement facilities in a terminal in the Statistics Institute TESTTURK Inc was plant from Spain-based Cemex. Marmara region and Malatya. (TURKSTAT). established with the 7KHFRPSDQ\VDLGLQDoOLQJ According to the information Revealed data show joint venture of 20 with Borsa Istanbul that it will on the company’s website, Çimsa WKDWWKHVDPHoJXUH businessman members pay $180 million for the Bunol LVRQHRIWKHoUVWWKUHHEUDQGV was up 78 percent last RI0²6ü$'IRUWKH cement plant. “Talks regarding in the world in white cement year compared to 2017, purpose of testing the sale agreement are still production. while it rose nearly 82 automobiles, tractors ongoing,” Çimsa added. It has terminals in Hamburg percent on an annual and construction The acquisition of the cement (Germany), Trieste (Italy), basis in January. equipments. plant in Spain will be carried out Sevilla (Spain) Alicante (Spain), As the gifures Enabling the either by an existing subsidiary Famagusta (Northern Cyprus) UHSRUWHGüVWDQEXOZDV country to keep 10 abroad or a subsidiary to be Constanta (Romania) and the most preferred million TL intrastate established for this purpose, Novorossiysk (Russia). location among buyers by the moves done Çimsa explained. Consolidated net sales of Çimsa with 1,440 sales in the and works performed, ®LPVDRZQHGE\6DEDQF increased by 14 percent to TRY1.7 month. Prominent TESTTURK Inc has Group, was founded in 1972. billion ($311 million) in 2018 from resort city Antalya the intent of closing It conducts its operations the previous year, while its net follows it with 672 a nation-wide crucial ZLWKLWVoYHLQWHJUDWHGSODQWV SURoWGHFOLQHGE\SHUFHQWWR and the capital Ankara GHoFLWLQoHOGRI in the provinces of Mersin, TRY155 million. with 196. Defence and Space Iraqis took 1st place Industry through ÇİMSA IS ONE OF THE FIRST BRANDS IN WHITE CEMENT in the list of buyers investing TRY 100 3 with 628 properties, million till 2023. PRODUCTION IN THE WORLD followed by Iranian, Russian, Afghan and Jordanians with 307, 236, 166 and TRY1.7 TRY155 150 house sales, BILLION MILLION respectively, the data CONSOLIDATED NET SALES NET PROFIT IN 2018 showed. OF ÇIMSA IN 2018 8 First BUSINESS TURKISH BUSINESS CONFIDENCE PARTNERSHIP JUMPS 5 PERCENT NEW PARTNERSHIP The business ECONOMY FRQoGHQFHLQGH[ WITH ASTON MARTIN increased by 5 percent Ak Automotive, has geared up for a new partnership on a monthly basis to TURKISH with Aston Martin, one of the most prestigious reach 102.1 in March, the Turkish Central ECONOMY automotive brands in the world. Bank said on March 25. GROWS 2.6% That followed the n this scope, Turkish Ak Automotive has started working on the 4.5 percent month-on- IN 2018 I British luxury car manufacturer’s pedal molds and engineering month improvement While the economy services. Ak Automotive Production Manager Canan Gökmen stated in business sentiment of Turkey grew 2.6% WKDWWKHFRPSDQ\LQWHQGVWREHRQHRIWKHWRSoYHFRPSDQLHVLQWKH recorded in February. in 2018, it shrank 3% Turkish mold industry. After stepping into the sector in 2015 in Bursa The 100-point level in the last quarter of Nilüferköy, they moved their operations to Bursa Organized Industrial on the index separates same year according to Zone in the last quarter of 2018, she added. optimism from the data published by Gökmen said that they strived to invest in new machinery and pessimism. the country’s statistical equipment with high technology to increase the capacity and quality of Seven of the business authority TURKSTAT. their new facilities. “In our new plant, we made an agreement to add a sentiment survey’s eight Expectations were large size press trial to our machine line, which has a very important place main sub-indices rose down by 2.6 percent in in our sector,” she said. “With the press to be commissioned soon, we will in March on a monthly the fourth quarter and increase the quality of our products and double our capacity.” basis, the Central Bank growth by 2.5 percent data showed. for the whole year. The sharpest Turkey’s gross INVESTMENT increase was registered domestic product in the sub-index (GDP) at current prices measuring the total increased by 19.1 percent Nike to Set up Factory amount of orders in in 2018 compared the past month. The to the previous year, in East Turkey related index soared amounting to 3.7 trillion 16 percent in March Turkish liras (some $784 compared to February. billion), TurkStat said. Nike is sponsoring The sub-index related The institute many football teams to the total amount noted that the value including national of current orders also added increased by teams of Brazil, increased 11 percent on 1.3 percent in the England and France a monthly basis. agricultural sector as well as Spanish club and 1.1 percent in the Barcelona. Nike is also industry sector last WKHRIoFLDODSSDUHO year, while decreased supplier for NBA by 1.9 percent in the nternational the eastern province -the American top-tier construction sector. I sportswear brand Turkey’s manufacturing basketball league - since The total value added Nike will establish hub, adding that July 2017. It currently of the services sector, a factory in eastern the government will sponsors Turkey’s consisting of trade, Turkey and provide continue to support the national football team, transportation, 5,000 jobs, Turkish WH[WLOHLQGXVWU\LQ$þU Istanbul-based football accommodation and President Recep Taking its name club Galatasaray and food service, increased 7D\\LS(UGRþDQVDLG from an ancient Greek basketball heavyweights by 5.6 percent. (UGRþDQYRZHGWRPDNH goddess of victory, Fenerbahçe Beko. APRIL 2019 ISSUE 69 The Turkish Perspective 9 INVESTMENT INDUSTRY FOREIGN TRADE $30 MILLION KAPIKÖY GEOTHERMAL Petrochemical CUSTOMS GATE GREENHOUSE Industry Zone to WILL ENLARGE OPERATIONS Ceyhan TRADE VOLUME The development of a $30 million Ceyhan Petrochemical Industrial Zone project WITH IRAN geothermal greenhouse will position Turkey as the global production 7KH.DSNÆ\&XVWRPV operations project [Zl^bgma^Ö^e]' Gate in the eastern has been kicked off in province of Van, which .UûHKLU7XUNH\ has been modernized The project of with an investment planned around of TRY 112 million 477 hectares will with the aim of VLJQLoFDQWO\LQFUHDVH developing tourism Turkey’s geothermal and trade with Iran, greenhouse with which Van has operations. The the longest border, project is developing will be contributing a greenhouse on 477 VLJQLoFDQWO\WRWKH hectares of land in regional economy. Karakurt village of The customs gate, .UûHKLU the foundation of Underlining whose modernization the point that was laid in the Saray geothermal resources district in Van over two RI.UûHKLUDQGKHDOWK years ago, was opened management have a on March 19. VLJQLoFDQWSRWHQWLDO HE CEYHAN Petrochemical undertake the management and Bilateral trade in greenhouse, T Industry Zone project infrastructure development of between Turkey and .UûHKLU0D\RU slated for Ceyhan, Adana, an the region with the Dutch Port Iran is poised to be Yasar Bahceci said intersection in terms of supply of Rotterdam, which is also increased with the “This investment is and demand, will contribute serving as a front in attracting .DSNÆ\&XVWRPV extremely valuable for $2 billion to the reduction of international investors to Gate; established by Turkey and Kirsehir. foreign dependency and thus Ceyhan. the Ministry of Trade Currently there are WKHFXUUHQWDFFRXQWGHoFLW The introductory meeting on an area of 70,000 4,300 hectares in total in petrochemical products. of the Ceyhan Petrochemical square meters, it has installed geothermal Standing out as the Industry Zone, in which all of the up-to-date greenhouse area of biggest project of Rönesans Holding is equipment such as Turkey. Here we make the petrochemical taking part as the an x-ray scanning DVLJQLoFDQWLQFUHDVH industry, one of the managing company system, search in investment size, most important in cooperation with hangar, a smuggled corresponding to development the Dutch Port goods warehouse, almost 8 percent in resources of developed of Rotterdam and luggage x-ray unit for Turkey” found in the countries, the Ceyhan the Adana Chamber passengers, camera descriptions. Petrochemical Industrial of Industry (ASO), was systems, passenger Zone project will position held yesterday in Adana. hall and social Turkey as the global production Participating in the event was reinforcement areas. EDVHLQWKHoHOG*HDULQJXS Minister of Environment and IRUWKHoUVWLQYHVWPHQWLQ Urbanization Murat Kurum and the Ceyhan Petrochemical Rönesans Holding Chairman Industrial Zone with Algeria’s (UPDQ,OFDNDORQJZLWK national energy company the representatives from the Sonatrach and South Korean GS Algerian, South Korean and Engineering and Construction Dutch partners of the $8 billion (E&C), Rönesans Holding will investment. Turkey’s New Entrepreneur Force 7ð07(%6WDUW8S+RXVHVDUH LQWHQGHGWRHQFRXUDJHGHYHORS DQGVWUHQJWKHQ innovative entrepreneurs and start-up businessesWKDWJHQHUDWHKLJK DGGHGYDOXHDQGKDYHH[SRUW SRWHQWLDO WLPOHJLULVLPFRP The Turkish Perspective 11 Content: The Cultural Heritage of Humanity is Entrusted to The Turks P13 Special Preparation For Guest of Honor P14 Heaven on Earth: Antalya P16 A Turkish Executive Leading Dermatology Industry P18 Turkey is The Hub of Manufacturing, Management and Talent P19 New Dell Technologies Research: Turkey is The Most Digitally Mature Country of Emea P20 Samsung Boosts Production in Turkey P25 Turkish Exporters Prepare For Landing in China P26 BriefingTOURISM, CULTURE, MANAGEMENT, INVESTMENT, DIGITALIZATION, ENERGY, INTERVIEW TOURISM The eldest human trace in the history of earth changes everything we’d Birthplace of Civilisation: known. GÖBEKLİ TEPE The world’s earliest temple at Göbekli Tepe predate pottery, metallurgy, the invention of writing, the wheel and the beginning of agriculture. BY İREM GÜNŞEN he oldest temple in the According to Dr. Klaus It consists of large, T-shaped T world, Göbeklitepe is Schmidt, director of the pillars with animal carvings, about 7,500 years older than excavation at Göbeklitepe, huge stone rings, and a the Egyptian Pyramids and the site dates back 11,500 vast amount of rectangular Stonehenge Monument. The years, to the tail end of the rooms, many believed to ancient site, which had been Stone Age. The predominant have religious importance. on UNESCO’s World Heritage understanding was that One theory is that this site Tentative List since 2011, was during this time, hunter- was not used for domestic included in the prestigious gatherers roamed the Earth, purposes, but for rituals list. The decision came during never settling, living as each DQGVDFULoFHVDQGWKHVLWHDW the 42nd UNESCO World day came. The huge Göbekli Göbekli Tepe is believed by Heritage Committee session Tepe complex, however, some to be the oldest religious in Manama, Bahrain. brings this view into question. complex known to modern PHOTOGRAPH BYLOREM IPSUM PHOTOGRAPH 12 Briefing President FIRST ATTEMPT OF PERMANENT Recep Tayyip >k]húZg made SETTLEMENT WKHRIoFLDO Equally curious is the fact opening of Göbekli Tepe that before this discovery, with Chairman RI'RþXû*URXS there was no evidence )HULW)úDKHQN of hunter-gatherers ever erecting large monuments and buildings, making this perhaps the world’s oldest known architecture. 1HDUE\WKHVLWHLV.DUDFDGDþ Mountain, a mountain that geneticists believe to be the birth place of many of today’s cultivated grains. It’s theorized that Göbekli man. For this reason, the site Turkish-based international Tepe could be showing us a has often invited breathless conglomerate, has already transition period, depicting comparisons to the “origin of invested $15m in Göbeklitepe QRPDGLFFXOWXUHV oUVW religion,” which has long been – a major archaeological attempt to farm, which would associated with the Fertile The discovery of site home to the oldest later bring about permanent Crescent and the ancient Göbekli Tepe has cult structure in the world. settlement. Sumerians, who invented the potential to According to the partnership The discovery of Göbekli written language. with the Turkish Ministry of Tepe has the potential Announcing that 2019 change much of our Culture and Tourism will see to change much of our was declared as the Year understanding of the 'RþXû*URXSEHFRPHWKHVROH understanding of the dawn of of Göbekli Tepe, President dawn of civilization. partner of the major Neolithic civilization, and especially the 5HFHS7D\\LS(UGRþDQPDGH site. “Göbekli Tepe is our zero role that agriculture played. It WKHRIoFLDORSHQLQJRI*ÆEHNOL point in time,” Chairman of had previously been assumed Tepe by his speech following: 'RþXû*URXS)HULW)úDKHQN that permanent human “We are announcing 2019 said in a press release. The VHWWOHPHQWVoUVWDURVHZKHQ as the year of Göbekli Tepe. VSRQVRUVKLSRI'RþXû*URXS humanity gained the ability Not only Göbekli Tepe but at Göbeklitepe was shown to farm - which allowed them also Gaziantep, Mardin, as a case study within the to live a more stable life than $G\DPDQSURYLQFHVZLOOEH scope of “private institutions hunting and gathering did. included in this business. This in the long-term support of However, the construction ancient settlement area has cultural heritage” in the 40th of Göbekli Tepe predates the that attractive nature to the UNESCO World Heritage development of agricultural attention of the whole world.” Committee held in Istanbul in practices by quite some time, 'RþXû*URXSWKH July 2016. suggesting that some humans LYCIA MUSEUM *g%(./Ó7(3( MUSEUM OF TROY ZEUGMA MUSEUM The museum includes The Göbekli Tepe ancient Located 800 meters from The splendid collection of features on Lycia culture, ar- site is remarkable with the the archeological site of Troy, Zeugma Mosaic Museum in tefacts, the life of St Nicholas, first patriarchal thought, the museum is honoring this Gaziantep alone is probably the early era of Christianity, first terrazzo flooring and the heritage and is a medium to sufficient to attract enthusiasts second century ancient pier first statues and reliefs of the tell the rich history of Troy in of history and culture to visit management. In one area of Neolithic Age. The first agri- relation to its natural, cultural, Turkey. The “Gypsy Girl” mosaic the museum, reflections on Ly- cultural activity may have been artistic and archeological is considered to be the most im- cian artworks are interpreted. conducted in this region. context. portant artifact of the museum. APRIL 2019 ISSUE 69 The Turkish Perspective 13 had created permanent CULTURE settlements long before they started farming. FASCINATING SIMILARITIES THE CULTURAL HERITAGE OF The depictions of vultures at Göbekli Tepe have parallels at other Anatolian and Near Eastern sites. The walls of HUMANITY IS ENTRUSTED TO many of the shrines at the large Neolithic settlement of Çatal Höyük (in existence THE TURKS from approximately 7500 The precious legacies of ancient civilizations are being BCE to 5700 BCE) in unearthed by the archaeological excavation and restoration south-central Turkey were adorned with large skeletal works of the Turks for 200 years. representations of vultures. One theory put forward to BY SILA TÜRKPENÇESİ goes back the Eastern Roman explain the prominence of Empire. The structure, which vultures in the early Anatolian was of great importance at Neolithic is in the context of the time in terms of religion possible excarnation practices and politics, was one of the suggesting a funerary cult. most important symbols After death, bodies would for the empire. Its location have been deliberately left points to one of the 7 hills of outside and exposed, perhaps the historical peninsula and on some kind of wooden watches Istanbul with all its frame, where their skeletons splendor where it stood, since ZHUHVWULSSHGRIpHVKE\ the Byzantine period. vultures and other birds of The Hagia Sophia, which prey. The skeletons would we saw today, was built by then be interred somewhere two famous architects of the else. Perhaps the ritual of period, in line with the order excarnation was the focus of NATOLIA HAS BEEN the The Hagia Sophia of Emperor Justinianos. In A was built by two famous a cult of the dead practiced home of many civiliza- architects of the period, order for structure to be more by the inhabitants of Göbekli tion, empire, and perhaps in line with the order of glorious by the command of Emperor Justinianos. Tepe, as it certainly seems WKHoUVWFLYLOL]HGSHRSOHLQ the Emperor; From Egypt, to have been elsewhere in the world. It is possible to see Ephesus Artemis, Syria, Anatolia and the Near East in WKHWUDFHVRIWKLVPDJQLoFHQW Anatolia; In other words, the the Pre-Pottery Neolithic. past that started with the most beautiful architectural Early Neolithic age in almost pieces from all over the world every city of the country. The unearth the hidden aspects of were collected and used in the archaeological excavations history each passing day. architecture of Hagia Sophia. in Turkey started in the early In the period, the church, 1800s and late in 1800s, one THE PLACE WHERE TWO where coronation ceremonies of the world’s largest archaeo- CIVILIZATIONS MEET: HAGIA SOPHIA were held, served as a cathe- logical museum, Istanbul Located in Sultanahmet, dral for the empire. Archeology Museum was Istanbul, the ancient Hagia Having an inestimable IRXQGHGOHGE\7XUNH\ VoUVW Sophia is considered to be value historically and archi- RIoFLDODUFKHRORJLVW2VPDQ the the heart of the city. From tecturally, Hagia Sophia has Hamdi Bey. This historical the Byzantine period until been visited by world-famous %2Ñ$=.g<086(80 remains and artifacts found today; many earthquakes, voyagers throughout his- The museum located in the in this land remind us that oUHVDWWDFNVDQGORRWLQJKDYH tory. It has seen the greatest scene where excavation un- how much Turkey has a great been seen in the building but damage during the fourth covered the artifacts from the cultural heritage. Archeology it still standing. It still retains Crusade had occurred; many museum and around the store and exhibit. It’s dominated by the and restoration work carried its mystical and fascinating places of the structure were works of the Chalcolithic period, out in Turkey, which hosts texture. destroyed during the occupa- Early Bronze, Hittite, Phrygian, the most eminent example It is the largest church built tion, burned and looted. Roman and Byzantine periods. of world cultural heritage, in Istanbul by the empire, In 1453, after the con- 14 Briefing quest of Istanbul by Sultan the restoration of the build- Mehmet the Conqueror, ing into sections. Although Hagia Sophia was repaired some of the restoration work and strengthened. The are still in progress, for the building was converted into visitors whishing to see, the a mosque by the order of the doors of Hagia Sophia is open Sultan. The most famous every day. architect of the time was Sinan the architect. Accord- ISTANBUL’S SURPRISES KEEP ing to the static calculations COMING made by the architect, the Along with the restoration minarets serve as supporting works carried out in struc- pillars for Hagia Sophia. This tures which became symbols is one of the biggest reasons of Turkey, archaic and im- that structure had been able mense historical background to make it today. It has been of the geography shows up restored throughout the with some surprises as well. Ottoman Empire period and 2QHRIWKHPLV APRIL 2019 ISSUE 69 The Turkish Perspective 15 Business class services will now be they included Russian as provided to Antalya, a mandatory language in %RGUXPü]PLUDQG Dalaman airports tourism vocational high ZLWKVFKHGXOHGpLJKWV schools as of 2019. “We will continue to take similar strong steps. Any project related to investment, transportation and personnel training will be completed quickly,” he added. Since this year was declared Turkey-Russia Culture and Tourism Year, The symbol of Ersoy said Russia would overseas tourism be the “Guest of Honor” is undoubtedly at many events, with the opening event to be held Turkey on April 8 at the Bolshoi Also writing a piece in them to “go to Turkey for Theater. the publication, Sergey a holiday” just like their Markov, Secretary German counterparts. NEW DESTINATIONS General of the Russian- This publication, FOR RUSSIAN TOURISTS Turkish Public Forum, distributed at the MITT Minister Ersoy mainly said that American Moscow International focused on tourism targets tourists see Paris and Tourism Fair, featured a for Russians in his statement France as a symbol of statement by the Minister and shared information tourism abroad, while of Culture and Tourism, about general tourism Germans prefer Italy, and Mehmet Nuri Ersoy. That strategies as the publication the British choose Spain in Ersoy made such a detailed was delivered in Russia. this regard, underlining statement to a foreign Noting that they revised for today’s Russia the publication reveals how the tourism target for 2023 symbol of overseas important they are to the from 50 million tourists tourism is undoubtedly country’s promotion. and $50 billion in revenue Turkey. Pointing to the strong Minister Ersoy to 70 million tourists and Markov said while tourism link between the said that to bring $70 billion, Ersoy said that Russians feel very two countries, Ersoy said the country to the to bring the country to comfortable in Turkey, Russian tourists hold are position it deserves the position it deserves in many factors such as very important for Turkey in world tourism, world tourism, they started visa-free travel, an in terms of quantity and they started to to implement their new all-inclusive system, quality, adding they have promotion strategy. geographical proximity, YHU\VSHFLDOTXDOLoHGSODQV implement their “We are planning to enter gnf^khnl×b`amlZg] for Russia with regards to new promotion the top six this year in the the ability to change tourism. “For high-income strategy. number of tourists,” he said. rubles in the country Russians to choose Turkey “We will also carry tourism attract Russian tourists. instead of Europe, we offer outside known destinations. Russians also care about the necessary infrastructure, For example, we plan to cultural tourism, and opportunities and tourism create new tourism areas in the Aegean has great in line with their wishes and the Mediterranean region, potential in this regard, quickly realize projects in especially in Mersin, in a few Markov wrote, stressing accordance with this goal,” years. The Aegean region will that if the number of Minister Ersoy said. become popular for Russians Russian-speaking staff, Since business class in the coming period as well. guidance in Russian and services will now be provided We are starting to explain translations in hotels WR$QWDO\D%RGUXPü]PLU the prominent features increase, Turkey will and Dalaman airports with of all our cities through a gain a major competitive VFKHGXOHGpLJKWVKHVDLG promotional campaign.” advantage. PHOTOGRAPH BYLOREM IPSUM PHOTOGRAPH 16 Briefing TOURISM all over the world, they discovered this land and said “This must be heaven” and HEAVEN ON EARTH: ANTALYA King Attalus founded the city. Along with it’s breath-taking beauty, historical wealth and As it’s described “the pearl city stunning ancient sites, Antalya will be the most important of the Mediterranean and the Turkish Riviera”, Antalya hosts meeting point in the world within next 20 years. more than 11 million foreign guests, from all over the world BY HÜSEYİN BARANER on a yearly basis. As the fourth most visited city in the world, NTALYA IS A CITY included in every one’s bucket- Antalya is one of the world’s A where three out of four list to be visited. Discovery of foremost tourism destinations. seasons are spring and the Antalya dates back to ancient After the last economic other is summer, where you times. In the 1st century BC crisis Turkey experienced, FDQVNLRQDPDJQLoFHQW King of Pergamon Attalus tourism sector recorded a mountain in the morning and Philadelphus II ordered great recovery and served as swim in the deep blue waters KLVPHQWRoQGWKHPRVW a lever in country’s economy. Antalya is expected of the Mediterranean in the beautiful place on earth; he to be the most remarkable Taking all into consideration, afternoon. meeting point, resort and Antalya is expected to be the ZDQWHGWKHPWRoQGkKHDYHQ settlement in the world The spectacular coastal on earth”. After a long search within next 20 years. most remarkable meeting city of Mediterranean region point, resort and settlement Antalya fascinates all the in the world within next 20 people who are welcomed years. Therefore, with the by, worth-to-see through its support of public, private magical atmosphere, relaxing sectors and foreign investors, by its sparkling waters and the following 12 predictions favorable climate. One of the regarding the future of stunning beauties placed on Antalya are expected to be the earth, the city should must be real-facts in the next period. PHOTOGRAPH BYLOREM IPSUM PHOTOGRAPH APRIL 2019 ISSUE 69 The Turkish Perspective 17 7 In cruise tourism, Turks will FUTURE start to make names as both owner and operator. The first (;3(&7$7,216 multi-partnered luxury cruise ships with Turkish flags will $17$/<$217+( serve international customers CARDS as back to back from Antalya Cruise Port. 12 possible investment & trade options and scenarios that will be realized in future 8 There will be direct flights 10 The belief of local Antalya. to three airports of Antalya development will increase; the from 300-400 airports local projects will gain very worldwide, weekly or daily. important dynamism. As in the Some airports will be con- case of Germany, similar to the 1 The interest of international nected to Antalya as a flight flat Sparkasse system, Antalya tour operators on five rate. In other words, people will Development Bank will be continents in Antalya will have the right to fly to Antalya established. increase in the coming years. at least 10 times a year in The new style and concept agreement by paying an annual marketing and sales compa- fixed price. 11 Antalya will become the nies and even their associa- world’s largest open-air tions in Antalya will bring new integrated sports and camp structures and commercial 9 Property prices in Antalya center: in 70 disciplines, formations that we do not yet 4 In the European markets, will be very high. With the new self-titled organizations of know today. the Turkish Riviera will have a life concepts, lifestyle, inhouse world-brand teams will be significant place in the health and wellness systems, operating. hotel-like residential elderly Antalya real estate will gain 2 In the next 20 years, care center business especially new dimensions. Numerous Antalya will become one of the in line with new customer hotel brands will start investing 12 There will be a gourmet most significant settlement demands. in village projects. Brand hotels line on the slopes of the Taurus centers of the world. As much will set up villages in the same Mountains. Future govern- as vacationers, there will be concept depending on their ments and municipalities will those who come to settle. For 5 Antalya Kaleiçi will be existing hotels and will offer give a few acres to the gourmet foreigners, huge 200 - 2000 transformed into a Anatolian new housing and hotel services experts. Small gastronomy digit villages will be estab- Cultural Center. The most to international customers who weighted businesses will lished in Antalya. important touristic towns and want to live in Antalya for long embellish the whole Anatolia cities of Anatolia will create a term. as a diamond-chain. great marketing and represen- 3 Antalya will further expand tation platform in Antalya by its spa, wellness, fitness and offering cultural and touristic sports facilities and will also products. Worldwide auctions turn into a soft boutique clinic will take place with the center. Brand hotels will AntalyAntika festival. expand their spa facilities and add boutique clinics to their facilities. Antalya will produce 6 Antalya itself will be and host the world’s largest marketed as a green-botanical events. 365 days a year, city, and every tourist entering worldwide international events $QWDO\DYLD*D]LSDëDZLOO will be held for all kinds of receive a Sapling Certificate customer demands. issued in his name. PHOTOGRAPH BYLOREM IPSUM PHOTOGRAPH 18 Briefing MANAGEMENT TURKEY SERVES AS HUB TO MANAGE 28 COUNTRIES A Turkish Executive Nestlé Skin Health launched LWVEUDQFKRIoFHLQ7XUNH\ in 2016 to serve as a hub to manage a total of 28 countries. LEADING DERMATOLOGY Öngen states, “Turkey is a substantial market for us; it is a shining star. We manage INDUSTRY the operations of Eastern Global companies rely on the Turkish minds and skills. Can Öngen Europe, CIS and Israel from our newly established branch is one of them. An Outstanding Executive Leadership Award RIoFH7KURXJKRXWWKHODVW owner Öngen, leads Nestlé Skin Health business in more than two years, we have built good 80 countries. relations with dermatologists and business partners through extensive investment and URKISH EXECUTIVE, revitalized the market by T Can Öngen has been KROGLQJKLJKOHYHOVFLHQWLoF leading Nestlé Skin Health’s meetings, symposiums and commercial organization training sessions for healthcare over 80 markets since 2017. professionals. He says: “There He received an Outstanding is an increased demand for Executive Leadership skincare products in Turkey, Award for his exceptional which has a population of 80 performance throughout the million. Consumers’ awareness company’s transformation in KDVVLJQLoFDQWO\LQFUHDVHG 2018. Öngen is the driving Consumers are aware of the IRUFHEHKLQGWKHVLJQLoFDQW risks of using not registered investment and growth across skincare products. Products the International Markets should be safe and used (including Turkey) for the under health care professional exclusive skincare solutions recommendation.” offered by Nestlé Skin Health. Headquartered in Switzerland, Nestlé Skin THE FIRST TURKISH EXECUTIVE Health boasts a net annual TO RECEIVE THE OUTSTANDING sale of about $3 billion. It EXECUTIVE LEADERSHIP AWARD employs nearly 5,000 staff Öngen serves as the Vice and has three R&D centers. President at Nestlé Skin The Company products are Health, responsible for the being sold over 100 countries. Latin America, Europe, Middle “Nestlé Skin Health offers East, Africa, Asia, Australia special solutions mainly for DQG-DSDQ+HLVWKHoUVW the acne care, baby skincare, Turkish executive to receive markets. These organizational and sun care market valued at the Outstanding Executive changes have strengthened $17 billion globally, the dermal Leadership Award. our market penetration oOOHUVDQGWR[LQFRVPHWLF Öngen explains the role of strategy. In 2018, we products market valued at $5 the company’s restructuring achieved the market-leading billion, and the dermatological and building the strong team position in most of the key topical prescription products spirit in earning the award, markets and strengthened market, worth nearly $9 delivered by the company’s our leadership position in billion” notices Öngen. General Managers: “We others. We also exceeded our Nestlé Skin Health created a leaner organization oQDQFLDODQGRUJDQL]DWLRQDO THE INDUSTRY GROWS by bringing three regions launched its branch goals within the international BY 6% EVERY YEAR — Europe, Latin America, h_Ö\^bgMnkd^rbg markets and increased our Acknowledging the global and Asia — under one roof. 2016 to serve as a hub LQYHVWPHQWVVLJQLoFDQWO\LQ growth of the dermatology We reinvested our savings in to manage a total of Brazil, Germany, China and industry, Öngen states, “The our global brands and key 28 countries Turkey.” industry growth is expected PHOTOGRAPH BYLOREM IPSUM PHOTOGRAPH APRIL 2019 ISSUE 69 The Turkish Perspective 19 at about 6 percent every year. INVESTMENT The growth in some segments, VXFKDVoOOHUVDQGDHVWKHWLF Turkey is solutions, is much stronger. We grow above the market growth rate, and we intend to keep the same growth trend THE HUB OF MANUFACTURING, RYHUWKHQH[WoYH\HDUVy Öngen also emphasized that aesthetic solutions, MANAGEMENT AND TALENT VXFKDVGHUPDOoOOHUVDUH Prometeon Turkey, the base of operations for 75 countries EHFRPLQJDVLJQLoFDQWDQG reliable alternative to surgical comprising one of the 4 main regions of the Prometeon Tyre procedures. He goes on to Group, invests 115 million dollars into reinforcing its position as say that: “We will see more the hub of manufacturing and talent for the Group. development of these products in the future. New formulas RIoOOHUVDQGWR[LQVZLOOEH LM:;EBLA>=BGûSFûM% available in one to two years. E Turkey in 1960 as the Ongoing researches will provide FRXQWU\ VoUVWGRPHVWLFW\UH stem-cell products to be used manufacturer, Prometeon not only in dermatology and Turkey continues on its aesthetics but also in other JURZWKSDWKGHoQHGE\D oHOGVWRR:HDUHDOVRZRUNLQJ plan that involves investing on special solutions for dark 115 million US dollars in spots, redness, and acne.” manufacturing capabilities, which will boost the company’s production values by 75% from 2017 to 2020. Prometeon Turkey, Middle East, Africa, Russia, CIS CEO Alp Günvaran noted that Prometeon Turkey had extensive knowhow and experience as a licensed CAN ÖNGEN manufacturer of Pirelli- Vice President - Nestlé Skin Health branded truck, bus, agro and OTR tyres for nearly 60 Öngen graduated from Marmara University’s Faculty of Pharmacy years, continuing: in 1987 and continued his education “Turkey is the base of at the Business Institute of Business operations for one of the 4 Administration of Istanbul University. Öngen started his career main regions of Prometeon at Alcon in 1990, and became its across the world, and is Alp Günvaran explains the structure of General Manager at the age of 27. In a hub of management, 2003, he moved to Switzerland to Prometeon: “Prometeon mZd^k^`bhgZekhe^l%fZgZ`bg`Öklmma^ manufacturing and talent for Turkey is a member Middle East and Central Europe and the entire Prometeon Tyre of the Prometeon Tyre later Western European markets such Group, the world’s only as the UK and Germany. In 2014, Group. The ‘Turkey, Middle tyre manufacturer he moved from the ophthalmology East, Africa, Russia, CIS’ focusing solely on industrial tyres, to the dermatology industry and region consists of 75 countries 1 million industrial and joined Nestlé Skin Health as VP, to and manufactures lead Europe, Middle East, and Africa and is governed from and markets Pirelli- commercial tyres every year. (EMEA). In early 2017, he added Turkey. The group has 3000 branded Truck, Bus, We also produce and test Agro and OTR tyres Latin America (LATAM) region in employees in the region, more than 7000 prototypes his responsibilities. Since September under license from 2017, he is the Vice President and which accounts for one-third Pirelli. Prometeon for Prometeon Tyre Head of International Markets at of the Group’s total turnover. Tyre Group, the former Group. On the other hand, Nestlé Skin Health, covering over Pirelli Industrial, 80 countries and generating more 2XUü]PLWSODQWKDVVWDWH operated within the Prometeon Turkey is the only than half of the sales revenue of the of-the-art technologies that Pirelli Group until manufacturer in Turkey that March 2017. Since company. Öngen completed several enable us to make premium is capable of making high- Executive Leadership Programs that date, Prometeon including IMD and Harvard products. Currently, we and Pirelli have been technology tyres in certain Business School. manufacture approximately separate companies. outsize dimensions.” PHOTOGRAPH BYLOREM IPSUM PHOTOGRAPH 20 Briefing PRODUCTION TO INCREASE DIGITALIZATION BY 75% AND EXPORTS TO DOUBLE BY 2020 Günvaran said that the tyres New Dell Technologies Research: PDQXIDFWXUHGLQWKHü]PLW plant were offered both to the domestic and export markets, continuing: “We TURKEY IS THE MOST DIGITALLY export more than 50% of our production. Our key market is Europe, and our current MATURE COUNTRY OF EMEA export volume is 125 million In a report revealing that emerging markets are the most dollars. The direct foreign ]b`bmZeerfZmnk^%Mnkd^r\hf^lÖklmieZ\^bg>F>:k^`bhgbg investment of 115 million dollars will boost production terms of digital maturity. by 75% until 2020, enabling us to employ more people and ESPITE THE RELENTLESS MATURITY BY EMEA COUNTRIES EMEA’s average is 74% and the double our export capability.” D pace of disruption, the AVERAGE SCORE OUT OF 100 global average is 77%. latest Dell Technologies Digital The DT Index II builds THREE TURKISH NATIONALS Transformation (DT) Index TURKEY 51 RQWKHoUVWHYHU'7,QGH[ IN PROMETEON’S EXECUTIVE shows many businesses’ digital S. AFRICA 50 launched in 2016. The two-year MANAGEMENT transformation programs PORTUGAL 50 comparison highlights that Besides Prometeon Turkey, are still in their infancy. This ITALY 50 progress has been slow, with SPAIN 49 Middle East, Africa, Russia, is evidenced by the 78% organizations struggling to RUSSIA 49 CIS CEO Alp Günvaran, of business leaders both in keep up with the blistering UK 48 the Prometeon Group has Turkey and the world who pace of change. While the SWEDEN 46 two other executive-level admit digital transformation GERMANY 45 percentage of Digital Adopters Turkish nationals: Prometeon should be more widespread NORWAY 45 has increased, there’s been no $PHULFDV&(20XUDW$N\OG] throughout their organization. IRELAND 45 progress at the top. Almost DQG5HP]L(MGHURþOXZKRLV Dell Technologies, in FRANCE 38 four in 10 (39%) businesses are responsible for Information collaboration with Intel DENMARK 38 still spread across the two least Technologies. Günvaran and Vanson Bourne, EMEA TOTAL 45 digitally mature groups on the noted that some 20 Turkish surveyed 4,600 business benchmark (Digital Laggards Average benchmark group scores. Base: all 2018 EMEA nationals had been appointed leaders (director to C-suite) respondents (Anallysis showing the average scores) and Digital Followers). to international positions from mid- to large-sized “In the near future, every from Europe to China in companies across the globe organization will need to be the last 2 years, continuing, to score their organizations’ (44%) and compute-centric a digital organization, but “This makes Turkey a hub transformation efforts. approach (59%) as new our research indicates that of talent for the Group. The The study revealed that solutions and innovations to the majority still have a long projects and initiatives we emerging markets are the most enable digital business over way to go,” says Michael Dell, work on in Turkey are exported digitally mature, with India, the next 1-3 years. Within the Chairman and CEO of Dell and implemented in other Brazil and Thailand topping VFRSHRIoYH\HDULQYHVWPHQW Technologies. “Organizations countries. We offer training to the global ranking. In contrast, plans, 93% of business leaders need to modernize their the employees and teams of developed markets are slipping in Turkey are decisive to use technology to participate in the other Prometeon entities at our behind: Japan, Denmark and emerging tech to predict unprecedented opportunity ProCampus training center in France received the lowest customer demands and of digital transformation. The Turkey. digital maturity scores. manage resources, while time to act is now.” 7XUNH\FDPHoUVWSODFH in front of South Africa and Benchmark Description Today Today Groups Global Turkey Portugal in EMEA region. What’s more, emerging markets Digital Leaders Digital transformation is ingrained in their DNA 5% 4% DUHPRUHFRQoGHQWLQWKHLU Have a mature digital plan, investments and ability to “disrupt rather than be Digital Adopters innovations in place 23% 31% disrupted” (53%), compared to Gradually embracing digital transformation; just 40% in developed nations. Digital Evaluators planning and investing for the future 33% 37% Accordingly, organizations Make very few digital investments; tentatively in Turkey are investing in Digital Followers starting to make plans 30% 25% cybersecurity (70%), IoT tech Do not have a digital plan; limited initiatives and DUWLoFLDOLQWHOOLJLHQFH Digital Laggards investments in place 9% 3% PHOTOGRAPH BYLOREM IPSUM PHOTOGRAPH APRIL 2019 ISSUE 69 The Turkish Perspective 21 ENERGY Stating that the expectations for restructuring of loans in terms of energy investments KPMG’s Energy-2019 report: increased in the new period, Bilirgen said: “The presence of power plants based on electricity generation from natural gas TURKEY WILL BE A KEY and other thermal sources, and especially the presence of power plants with low COUNTRY IN LNG HIoFLHQF\ZLOOFRQWLQXHWREHD Report analyzes the energy market, accordingly, increasing bleeding wound in the sector. tendency in natural gas towards LNG in international trade may On the other hand, increasing population, urbanization and creates opportunities for Turkey. export-oriented economic development ensure that energy demand remains strong despite short-term pXFWXDWLRQV7KHUHIRUHLWLV expected that total energy demand will continue to increase at a slower pace.” INCOMING TREND: LNG Bilirgen expressed that utilization components of energy sources may change thanks to Turkey’s renewable energy investments and internal orientation efforts in energy: “The increasing incentive and regulatory role of the government is crucial PMG TURKEY’S Sectoral the previous year due to the Turkey has the chance for new balances. There are K to be the key country Outlook Series Energy strong growth in the world of its region due to strong convictions that the Report analyzes dynamos of HFRQRP\LQ7KLVoJXUH both country’s storage government’s approach to capability and strong ecenomy, sectors and sheds is the highest level since 2013. agreements. domestic production, as well light on Turkish sector in The average of the last 10 as the search for oil and gas the light of global changes. years was only 1.7 percent. H[SORUDWLRQFDQEHUHpHFWHGLQ According to the report, LNG The report stressed that under a short time. There is a serious trend will run the world. There these conditions the world trade trend in natural gas in the is a high probability for Turkey energy sector tried to build a world, especially in favor of to be the key country of its different system to better meet with high dependence on LNG. Authorities explain this region due to its strategy and the growing need but had foreign primary energy sources, case as ‘LNG Trend is coming’. investments by playing the GLIoFXOWLHV Turkey has a large amount of Within the framework of both trump card correctly. KPMG Turkey’s Energy IRUHLJQWUDGHGHoFLWDQGFXUUHQW country’s storage capability The report indicates that Sector Leader, Ümit Bilirgen, DFFRXQWVGHoFLW7KHUHIRUH and gas pipe resulting strong energy need in Turkey and the explains the state of sector while developments in global agreements, Turkey may take world gradually increases by in Turkey within the frame HQHUJ\SULFHVDUHUHpHFWHG more actions at this point for the the impact of urbanism and of current economic table as directly in the country’s energy chance to be the key country of economic developments. In follows: ELOODQGH[WHUQDOoQDQFLQJ its region in terms of natural gas. the report, the urbanization “Turkey is a fast-growing needs, they put further pressure Low volatility is considered of the world and in Turkey’s economy, energy consumption RQ7XUNLVKoQDQFLDODVVHWV2Q to be one of the realities of the energy needs and the impact also follows an increasing trend the other hand, Turkey has the recent era. Investment costs fall of economic development is in parallel. Turkey’s annual chance to be the key country by half in solar industry and said to be increasing. According primary energy consumption of its region in terms of natural one third in wind industry will to BP’s calculations, primary in the last 25 years rose from 55 gas due to both country’s increase appetite in this area energy consumption increased million tons of oil equivalent storage capability and strong and make Turkey an export base by 2.2 percent compared to to 155 million tons. However, agreements.” with domestic production.” PHOTOGRAPH BYLOREM IPSUM PHOTOGRAPH 22 Briefing FZgZ`bg`IZkmg^kh_ @khpbg>F>:% :ebKísZ;Z[ZhúeZg here, and these are usually generated after investment. For example, the population is one of these issues. Another is the ease and distance to the larger populations. We have a very young and active population. It is also LPSRUWDQWWRoQGYDOXDEOH trained labor force in terms of consumption. In addition to this, there is quick access to places with large population density, such as the European Union, Russia, the Middle East and Central Asia. These are the advantages that make INTERVIEW the difference compared to other countries. To Focus On Turkey’s Pab\aihlbmbhg]h^lMnkd^r ahe]lhgZ`eh[Zel\Ze^[rma^ ^Zl^h_bgo^lmf^gm8 Investment Environment When we look at World %DQN VUHODWHGUHSRUW7XUNH\ Mnkd^rblZikhfbg^gm\hngmkr[rma^Z]oZgmZ`^lmaZmbmh__^kl_hk^b`g is still the 43rd country by a score of 74.33 still in bgo^lmhkl'EZk`^Zg]lfZeefZgr_hk^b`g\hfiZgb^l]^m^kfbg^ 2019 and comes in front of Mnkd^rZlma^bk_h\nl]n^mhma^l^Z]oZgmZ`^l'Lh%paZmZ[hnm FRXQWULHVVXFKDV%XOJDULD Mnkd^rÍlngdghpgZ]oZgmZ`^lZg]ihlm&bgo^lmf^gmikh\^ll^l8 Romania, India. The average of Europe and Central Asia BY TAMER IŞITIR is 72.34 which shows that Turkey positioned at above ET’S SAY YOU abandoned dbg]h_\aZkfl]hbgo^lmhkl the average. L your investment plan in l^^p^Ík^ghmZpZk^h_8 a company in Turkey. Then To compare the investment Pab\aZk^Zlma^bgo^lmf^gml this company increased its values of countries in FDI INFLOWS TO TURKEY fZ]^bgMnkd^rlab_mmh8 value incredibly within 1 year. the world; issues such BY SECTOR PaZmZk^ma^l^\mhklrhn\Zg Think about the regret you will as the ease of starting a $) ) \ZeeZ]oZgmZ`^hnlhg^l8 experience and be prepared to company, ease of getting )0! /0-$)" According to the data of the Turkish companies’ surprises. construction or building ) -"4 &HQWUDO%DQNEHWZHHQ We discussed the investment permits, access to the -1$ . and 2017, -35 of each- 100 anatomy of Turkey with most basic requirements Wholesale & Retail Trade investment, which we look at Managing Partner of Grow in such as transportation - ).+*-/6/*- " in the distribution of foreign (0($$OL5]D%DEDRþODQ and electricity, credit and *)./-0 /$*) investments coming to our who witnessed similar tax advantages are taken Others FRXQWU\JRHVWRoQDQFH investment stories. into account. The World sector, -24 to manufacturing %DQNDFFRUGLQJO\DQQXDOO\ sector,- 12 to energy sector Let’s begin with an publishes the assessment of DQGWRWHFKQRORJ\oHOG ngli^\bÖ\jn^lmbhg'PaZm the ease of investment and The remaining- 21 is ngdghpgZ]oZgmZ`^l the scores of the countries. divided as -6 to Retail, -4 Mnkd^raZl[^lb]^lbmlp^ee& However, there are issues 3524 12 8 6 4 3 8 % to Transportation and- 3 to dghpgZ]oZgmZ`^l8PaZm that are not measured Resource:0-& 4 )1 ./( )/ğ Construction. We are working PHOTOGRAPH BYLOREM IPSUM PHOTOGRAPH APRIL 2019 ISSUE 69 Ma^MnkdblaI^kli^\mbo^ 23 with the aim of increasing Investors should be able the share in sectors such as to work with the right and technology and energy which HIIHFWLYHFRQVXOWDQF\oUPV we believe will provide added and to prevent the loss of value. funds while trying to grow The countrywide their funds. distribution of this investment is 11.9% from Ahp]hrhnl^^ma^ikh`k^ll the UK, 11.6% from the h_bgo^lmf^gmlbgMnkd^r Netherlands, 9.4% from the Zg]bgma^phke]8Ahp]h Gulf, i.e. the Middle East. rhn^oZenZm^ma^\nkk^gm In addition to our expertise k^×^q^lh_bgo^lmhkl8 in Technology and Energy, According to the United we follow the opportunities Nations’ UNCTAD data, IURPGLIIHUHQWoHOGVRQEHKDOI despite the relative global of our investors. For example, economic and commercial ZHKDYHDQDO\]HGGLIIHUHQW “We received the Green Passport provided to growth, global investment sectors in Turkey through a Highest Exporting exporters, visa-free entry is pRZVGHFUHDVHGE\LQ Kuwaiti investment group Enterprise Award possible to many countries 2017 from US $ 1.86 trillion that reached us and later presented by including European Union in 2016 to US $ 1.43 trillion. became our client and have Minister of Trade Ms. countries. We, as Grow in The main determinant in investigated the health sector Ruhsar Pekcan and EMEA, have been providing this decline is the decline of in detail which they are FLWL]HQVKLSVHUYLFHVIRUPDQ\ investments in developed interested in. Chairman of Turkish investors through investment countries. Global mergers We talked about both the Exporters’ Assembly since 2017, and we have and acquisitions also risk and opportunity sides Fk'ûlfZbe@ee^':lZ recently started the process decreased by 23% to US $ of the recent consolidations partner and investor of the Pakistani group that 666 billion. New investments and mergers in the sector and of the Company, we I mentioned in the past made from scratch saw the VKDUHGRXUDQDO\]HVZLWKRXU also took place at the months. lowest annual level since investors. We also showed the event” DQGVDZWKHoJXUH86 city hospital projects of the LhpaZmikh[e^flbgo^lmhkl $ 571 billion with a decrease Ministry of Health and made ^qi^kb^g\^]^gm^kbg`ma^ of 32 percent. This can be visits to them. When they see MnkdblafZkd^m8 considered as a negative enough steps in our country; Investment is directly related indicator on a global scale in They mentioned that they to trust. Every investor terms of long-term growth wanted to invest in innovative wants to develop and grow dynamics. VROXWLRQVLQWKHoHOGRIKHDOWK by investing in areas that However, in 2018, we by reaching us via a different he or she can trust. None of invested in technology and structures with Chinese the investors would like to directed our investors to this and Pakistani partners. We invest all or majority of his oHOG$QLQWHUHVWLQJVWRU\ have done a few more visits existing capital, usually they’d regarding this issue happened and we have observed that like to take small steps at the in the process of introducing 7XUNLVKFLWL]HQVKLSWKURXJK FDI INFLOWS TO TURKEY beginning. a company named REM investment has also attracted BY COUNTRY When we look at our People to a group of a lot of interest. UK 11.9% country, there are many LQYHVWRUVLQWKHoHOGRI5HWDLO Due to its growing Netherlands 11.6% issues that can offer Technologies. The respective population, its location opportunities to investors investor group was interested Gulf 9.40% and provide diversity. in the company, many and ease of access to large USA 9.30% populations, we are in a very Spain 6.60% However, issues such as the meetings were held in detail, valuable position in terms Germany 6.50% lack of informing investors and then the investment of attracting investments correctly and language and was abandoned, stating that Austria 6.10% and our passport is at a communication problems the company’s solutions Russia 6.10% very valuable point. This can be experienced from time were not mature enough Azerbaijan 4.00% leads many investors with to time. This can frighten to grow abroad. Of course, Japan 2.00% visa and travel disabilities investors who are trying to it is important to note that Switzerland 1.70% WRRXUFRXQWU\ VFLWL]HQVKLS warm up in small steps, and WKHpXFWXDWLRQVDQG China 1.26% and offers direct access to prevent them from signing the decrease in investment Others 23.55% 115 countries if they have a up for larger investments appetite in the global arena maroon passport. With the .*0- C0-& 4 )1 ./( )/ğ from time to time. also have an effect. PHOTOGRAPH BYLOREM IPSUM PHOTOGRAPH 24 Briefing %XWWKHQZHLQYHVWHGLQ rate increased by 5.4 times project because we believe in to 22.4 trillion US dollars the company. In other words, between 2000-2017. In the we invested in a company same period Turkey, on the that we found and believed other hand raised the number for our investors. Afterwards, of invesments made abroad by the company started to grow 24-fold and reaches a level of abroad, including the Middle USD 40 billion. East, Asia and Europe with According to the report, the support we provided. the United States, which Then they’ve started to receive was the winner of the past great offers and clients and two years, has transferred created powerful success the leadership to the United stories again and again, thus Kingdom this year. Turkish we received the Highest companies, which are trying Exporting Enterprise Award WRJOREDOL]HWKHLULQYHVWPHQWV presented by Minister of have determined the UK as a Trade Ms. Ruhsar Pekcan base through an intermediary and Chairman of Turkish company they established Exporters’ Assembly Mr. Turkish passport is or direct investments. The Managing Partner of üVPDLO*ËOOH$VDSDUWQHUDQG at a very valuable United Kingdom became investor of the Company, we Grow in EMEA, an attractive place to invest point, according to also took place at the event. the latest reaches it :ebKísZ;Z[ZhúeZg in through especially its Then, when we started to proximity to Turkey and ease meet again with the related is worlds strongest “I am an investment expert of access to consultants within th who has received Computer LQYHVWRUJURXSWKH\UHDOL]HG 39 passport. This the frame of issues such as leads many investors Engineering and MBA that the company value had training and has maintained LQWHUQDWLRQDOODZoQDQFHDQG increased and that they had with visa and almost all of my professional investment. missed a great opportunity. travel disabilities to life on investment consulting. The country stands out with Taking this as a reference, Turkish citizenship I worked as a Manager for its tax advantage compared we use our ability to act quickly and offers direct SAP, IBM, and Director of to other developed western and effectively as a boutique access to 115 LinkedIn. Finally, while I FRXQWULHVpH[LELOLW\LQWKH and result oriented company; was working for LinkedIn, process of establishment and countries if they have we held plenty of works to ZHoQGNLQGRIEXVLQHVVHVWKDW a maroon passport. ease of use of the currency. In we would invest in and present establish and develop a 2017, 18% of the transactions Pbmama^@k^^g market in Turkey and get into them to our clients. In most of foreign investments and different markets. We were projects, we get shares or we are Passport provided acquisitions of Turkish to exporters, visa- the investors thereby I had the encouraged by the investor and opportunity to learn every FRPSDQLHVZHUHUHDOL]HGLQ we are building JVs together. free entry is possible aspect of investment through the UK. to 155 countries experience. In Grow in EMEA We, as Grow in EMEA, PaZmdbg]h_bgo^lmf^gm including European which I’m the Managing offer direct support and hiihkmngbmb^lZk^ZoZbeZ[e^ Union and others! Partner of, we provide VHUYLFHVIRUWKHJOREDOL]DWLRQ Z[khZ]%paZmdbg]h_Z]ob\^l guidance and support services of Turkish companies starting rhn\Zg`bo^mhMnkdbla to foreign investors who are from the Middle East and interested in our country, bgo^lmhkl8 FRPPHUFLDOL]DWLRQLQWKH especially in the Technology For a long time I have been an world arena. Especially in and Energy sectors since 2015. active member of Outbound For the last four years, we have regions close to our culture, ,QYHVWPHQWV%XVLQHVV&RXQFLO encouraged the investors of there are great chances and of Foreign Economic Relations six different nations to invest job opportunities for middle %RDUG '(ü. DQG([HFXWLRQ in our country with twelve level investors. We believe %RDUG0HPEHURI.XZDLW different investments. We that investments in countries %XVLQHVV&RXQFLO$FFRUGLQJ invest in companies as well VXFKDV.XZDLW%DKUDLQ to the Foreign Investments with our clients, especially in Saudi Arabia, the United 2018 Index, which has been the technology sector. We have Arab Emirates and Qatar, published every year by our investments and company where individual relations sales stories. Some of these have business council, the global are also important, will be become well-known success foreign investment amounted stories in the industry.” more prominent in the future to US $ 4.1 trillion in the as important issues of our 1990-2000 period, and this Turkish business people. PHOTOGRAPH BYLOREM IPSUM PHOTOGRAPH APRIL 2019 ISSUE 69 The Turkish Perspective 25 To show the importance that it attaches to Turkey, LZflng`fZ]^F>G: Forum in Antalya, participated by 18 countries top models such as 65-inch and 75-inch televisions in Turkey.” TURKEY IS THE LARGEST MARKET IN MENA REGION In his speech, Vice president of Consumer Electronics Sales and Marketing at Samsung Electronics Turkey, Mert Gürsoy said “To show the importance that it attaches to Turkey, Samsung made MENA Forum in Antalya, participated by 18 countries. Turkey is a substantial market FORUM for Samsung, also the largest market in MENA region. We gathered with our partners Samsung Boosts in Turkey to represent how Samsung technologies improve the consumers’ lives and create values for them.” PRODUCTION IN TURKEY Claiming that many of brands reduced their Samsung is expanding its investments in Turkey, the largest investments and some quit fZkd^mbgF>G:k^`bhg' the market in consequence of the misanalysis of Turkey’s dynamics, channel and AMSUNG ADDS new we are placing great emphasis production framework, Mert Sones to its production in on our investments and co- Gürsoy told that as Samsung, 7XUNH\7DNLQJWKHoUVWVWHSV operation on the production they declare 2019 as the year towards its production by side. Samsung wants to be of investment and stucturing TV-assembling, South Korean permanent in Turkey. Therefore, and continued: “We will tech giant will expand its we are investing in three pillars proceed to open new stores portfolio with vacuum cleaner consisting of service, channel here, there and anywhere models which it’s going to start and production. in Turkey. We are aiming to manufacturing in Marmara Kim underlined that Turkey rise our number of stores to Region as of May. Boosting its is a very big and young country 450 by the end of 2020 with production of white goods and with 20 million households. a new hybrid channel that built-ins in Turkey is one of He noted that 1 million will improve our distribution the future plans of Samsung, households, which corresponds network. In addition to this, within a short term. WRSHUFHQWRIWKLVoJXUHKDYH we will continue our intensive Speaking at the Samsung the purchasing power in the cooperation in both white MENA Forum 2019 in Antalya, premium segment. “This is an goods and TV categories in the Samsung Electronics Turkey advantage for us. In fact, one chain channel and increase Chairman DaeHyun Kim of the most important issues is our market share. In 2019, we stressed that understanding that more premium products will implement investments in Turkey’s dynamics is essential One of the most are sold in Turkey than in accordance with our multi- to be permanent in Turkey important issues is Europe,” he further stressed. channel strategy, which will DQGDGGHGk:HoUVWH[SDQGHG “The average screen size of TVs bring online sales channels that our service and after-sales that more premium sold in Turkey is larger than in has increasing importance in services, followed by the products are sold Europe. In order for Turkish emerging market dynamics and expansion of our channel in Turkey than in consumers to reach better traditional retailing together on and dealer structure. Now Europe products, we need to produce a common platform. PHOTOGRAPH BYLOREM IPSUM PHOTOGRAPH 26 Briefing EXPORT Expressing that, “The heart of commerce will beat where number of people is the top” Gülle said such import- TURKISH EXPORTERS PREPARE export fairs which national participation occurs will initiate to take bigger steps by FOR LANDING IN CHINA the mutual win-win formula with China in terms of Turkey’s Nearly 100 Turkish companies are preparing for export fair multilateral foreign policy. China International Import Expo, landing on the heart of the “This step taken by our Asian market. H[SRUWHUVZLOOUHpHFWWKH relations between two countries in future and ZLOOSOD\DVLJQLoFDQWUROH in implementation of new projects. The import volume of Turkish exporters, which is expected to reach 3 trillion US dollars, is among the priority WDUJHWVRI7ü0yKHVDLG HUGE CONTRIBUTIONS TO GROWTH BY EXPORTERS Mentioning 2.6% growth rate of Turkey’s economy in 2018, Gülle spoke as follows: “In the second half of 2018, we have seen how the effects of attacks toward RXUHFRQRP\UHpHFWHGRQ JURZWKoJXUHV:KLOHRXU*'3 contracted by 3% in the last HINA INTERNATIONAL Speaking at the introductory know, are being shaken quarter, we managed to grow by C IMPORT EXPO (CIIE), meeting of the fair, Chairman by trade wars and Brexit. 2.6% throughout the year. The which has been attracting RI7ü0üVPDLO*ËOOHH[SUHVVHG Moreover, the slowing global most remarkable point here is excitement all over the world that the amount of cooperation demand has also caused that net of exports contributed to the growth in the last quarter and attracting 10 trillion agreements held at the fair to revision of expectations by 8.4 points. Exports were the dollars import in 5 years, will which they attended with 38 towards global trade biggest supporters of our growth open its doors in Shanghai on companies last year was $ 620 performance. The EU’s growth oJXUHVLQWKHODVWTXDUWHUZKHQ November 5-10 this year for million. performance in 2018, which domestic demand contracted the second time. Stating that they expect is our biggest trading partner, and public expenditures remained almost the same. Under the auspices more intense interest and was realized as 1.8 percent, Throughout the year, we see of Ministry of Trade, in larger trade agreements below 2 percent. Therefore, it that net of exports contributed coordination with Turkish this year, Gülle said: “Our is one of the most important 3.6 points to growth. At the Exporters’ Assembly and traditional markets, as you issues to draw new routes and point reached today, everyone knows that, as always, our undertaken by Istanbul enter new markets.” country is well aware of how to Chemicals and Chemical Indicating that exporters elude this process with the least Products Exporters’ should focus on the trade damage, and that exports are Association, the National The amount between China and Turkey and indispensable for our country. As Participation Organization as much as traditional markets TIM, we will continue to serve of cooperation our country by contributing and nearly 100 Turkish agreements held at the they should also get into and more than 83 thousand companies are preapering extend in Asian markets, which exporters by working harder this for the expo, to land on the fair which attended potential future top markets, \HDUDVZHOOE\ZDYLQJWKHpDJ heart of Asian market with with 38 companies Gülle stressed that current and of our country all over the world, last year was $ 620 both in growth and investments, 4 thousand square meters of future demands are centered in as well as in employment.” exhibition space. million. these countries. PHOTOGRAPH BYLOREM IPSUM PHOTOGRAPH APRIL 2019 ISSUE 69 Marathon of Innovation InovaLIG is offering the companies to leave their competitors behind by strengthening the organizational innovation management. www.inovalig.com 28 Briefing AVIATION Turkish Airlines Presents New Cabin Uniforms at Acclaimed Fashion Show at ITB Berlin Attended by Turkey’s Minister of Culture and Tourism, Mehmet Nuri Ersoy, this year’s ITB Berlin witnessed the new stylish cabin uniforms of Turkish Airlines. URKISH AIRLINES, Minister of Culture and The result is a symbiosis of detail” symbolising the effortless T which has been setting Tourism, Mehmet Nuri Ersoy. style, functionality and wearing energy that flows through trends in aviation for years, Eleven female and male flight comfort - inspired by many Istanbul as one of the most does not leave the duty of attendants presented the new classic elements of Turkish dynamic cities in the world and flag-carrying to anyone in cabin uniforms to ITB guests at the culture. The airline’s new interface between East and crew fashion. Berlin Exhibition Grounds on uniforms integrate traditional West. Besides clothes, the entire Turkish Airlines showcased a six-meter-long catwalk. They patterns of handcrafted glass, collection includes hats, gloves, its new uniforms for its cabin were designed by Ettore Bilotta, ceramics and calligraphy with bags and other accessories. crew at a fashion show at the an haute couturier living in contemporary textures and Ms. Seda Kalyoncu, SVP International Tourism Fair Milan, who worked closely details. The collection combines Corporate Communications (ITB) in Berlin, on March 6, with the flight attendants in the the shapes and colours of the of Turkish Airlines, said, with the attendance of Turkey’s design process. Bosporus with a new “flow “Turkish Airlines is known APRIL 2019 ISSUE 69 The Turkish Perspective 29 for its excellent service and been developed together with hub not only meets all the peerless brand experience. the staff, but also adds a touch The new cabin requirements of the modern It is extremely important of classic haute couture with uniforms also mark a aviation industry, it is also a to us that our passengers its practicality.” gateway to the world. With have an incomparable travel The new cabin uniforms new era for Turkish its location between East and experience when they are are important for Turkish West, the airport promises to onboard our aircraft. It is Airlines yet for another Airlines. Completing bring the world even closer equally important to us that reason: The airline, flying together. our on-board staff not only to more international the move to its new In addition to the high- identify with Turkish Airlines destinations than any other, home, Istanbul Airport, class service itself, it is the with their appearances, but is in the middle of an exciting sincere Turkish attitude to life also comfortably dressed for phase of change. In addition the airline aims to and the unique hospitality of any climate around the world to changing its uniforms, its geography that the airline in order to serve our guests Turkish Airlines is changing take its peerless brand wants to keep sharing with in optimum conditions. We its hub also, by moving to the world. The collection have taken this step with its new home base, Istanbul experience to a new combines all these aspects - our new cabin uniform. A Airport. Ushering in a level. carried by the airline’s face: uniform that has not only new era, the international the cabin crew. 30 Briefing INVESTMENT TURKEY INAUGURATES INFRASTRUCTURE INVESTMENTS, HERALDS NEW ONES n the lead up to the On March 12, President to the Çatalca district of drive between the two cities I local elections on (UGRþDQRSHQHGWKH*HE]H Istanbul on March 16. from 8 hours to 3.5 hours, will March 31, 2019, President +DONDOVXEXUEDQUDLOZD\ 3UHVLGHQW(UGRþDQVDLG be completed in 2019. 5HFHS7D\\LS(UGRþDQ line in Istanbul. Around that the project, which Along with all these held public meetings 1.7 million passengers will also encompasses the new investments, mega projects throughout Turkey, where be transported daily on the Istanbul Airport and the such as Canal Istanbul he inaugurated a number of OLQHZKLFKZLOOVLJQLoFDQWO\ Yavuz Sultan Selim Bridge, and the Grand Istanbul infrastructure investments contribute to relieving will lower to less than an Tunnel will be built in and heralded new ones in ,VWDQEXO VWUDIoFEXUGHQ hour what at times could Turkey. Almost 30 percent the pipeline. In Ankara on March 14, have been a three hour of Turkey’s infrastructure Addressing citizens in 3UHVLGHQW(UGRþDQKHUDOGHG commute between Çatalca investment need till 2023 is Zonguldak on March 4, a new railway line to be and Kurtköy. expected to be made through 3UHVLGHQW(UGRþDQVDLGWKDW built between the district Speaking in Izmir on public-private partnerships, Port of Filyos, which will be RI.H¹LÆUHQDQG(VHQERþD 0DUFK3UHVLGHQW(UGRþDQ which is the reason why the main export center of the Airport. acknowledged that the international investors are entire Black Sea region, will The North Marmara Istanbul – Izmir Highway maintaining a keen interest be completed in 2023. Highway was extended Project, which will shorten the in these projects. PHOTOGRAPH BYLOREM IPSUM PHOTOGRAPH APRIL 20198 ISSUE 69 The Turkish Perspective 31 2018. This is the same as REAL ESTATE GIANTS GATHER AT MIPIM 2019 IN NICE WKHoJXUHVDWWKHWLPHRIWKH JOREDOoQDQFLDOFULVLV0DQ\ more actors are trying to get he world’s largest real a share of a shrinking pie. T estate fair, MIPIM While vying for this share, 2019, brought together the sectors where you can Turkish real estate giants UHDFKVLJQLoFDQWYROXPHVLQ and businesspeople with direct investments, such as JRYHUQPHQWRIoFLDOVRQ real estate, gain importance,” March 12-15 in Nice, said Ermut. France. Along with over According to TurkStat, real 200 Turkish institutions estate sales to internationals and organizations, increased by 78.4% in 2018, Minister of Environment nearly reaching 40,000 - the and Urbanization Murat highest number ever. The Kurum and President of majority of the buyers came WKH,QYHVWPHQW2IoFH$UGD from Iran, Saudi Arabia, Ermut also attended MIPIM Russia, and Kuwait, in order. this year. Legislative amendments Participating in the fair, in 36 countries. During 210 billion in investment to that eased citizenship Minister of Environment MIPIM 2019, Kurum also date from 2002, with USD with investment limits and Urbanization Murat held investor meetings with 55 billion of that coming for foreigners, campaigns .XUXPVDLGk'XULQJWKH executives of companies from from real estate and related launched by real estate course of the 3-day trade the UK, the Netherlands, VHFWRUVk:HDUHLQDSHULRG developers and banks, and visit, 1 million business cards France, Russia, Germany, where uncertainty in the favorable foreign currency changed hands. This is very and several countries in the world is increasing, FDI is exchange rates were the main important.” Minister Kurum Middle East. going down, and investors reasons behind this record. added that the Turkish Speaking at MIPIM, are cautious. Investments 0RUHRYHUWKH-DQXDU\oJXUHV construction industry ranks President of the Republic of in the world have been showed that real estate sales second after China, and 7XUNH\,QYHVWPHQW2IoFH moving downwards for the to international buyers in that Turkey has USD 11 Arda Ermut said that Turkey last three years and fell to Turkey skyrocketed by 81.9% billion worth of investments welcomed more than USD around USD 1.2 trillion in y/y, reaching 3,168. AMCHAM TURKEY / ABFT HOLDS 15th GENERAL ASSEMBLY MEETING American Business Forum in Turkey - AmCham Turkey held its 15th General Assembly Meeting on March 15, 2019, in Istanbul. peaking at the meeting, priority on the United States, the countries most visited by added of USD 54 billion for S ,QYHVWPHQW2IoFH and it continues to do so. WKH,QYHVWPHQW2IoFHyVDLG the Turkish economy. President Arda Ermut Since 2002, we have attracted Ermut. Previously in September underlined that the needs more than 11.8 billion The CEO of Citibank 2018, President Recep and priorities of Turkey and dollars in FDI made by more 7XUNH\6HUUD$N¹DRþOXZDV 7D\\LS(UGRþDQUHFHLYHG WKH86RYHUODSVLJQLoFDQWO\ than 1,800 US companies reelected as the Chairperson representatives of the US in the economic and operating in Turkey. We see of AmCham Turkey during companies in Turkey along FRPPHUFLDOoHOGVk7KH URRPIRUJURZWKLQWKLVoJXUH the General Assembly with board members of ,QYHVWPHQW2IoFHWKH because the United States is meeting. AmCham Turkey’s AmCham Turkey/ABFT at only authorized authority in one of the top FDI sources 110 member companies a roundtable meeting at Turkey in terms of FDI - has in the world. For this reason, employ 90,000 people in the Presidential Complex in always bestowed a special the United States is one of Turkey and provide a value- Ankara. 32 Briefing AGENDA FEBRUARY 13, OF THE MILANO - ITALY The Republic of Turkey ,QYHVWPHQW2IoFHDQGWKH INVESTMENT Italian Trade Agency held a seminar on industrial OFFICE IN zones and opportunities for Italian companies in MARCH 7XUNH\,QYHVWPHQW2IoFH Country Advisor to Italy INCLUDED Gino Costa informed the participants about the MEETINGS AND investment environment SEMINARS in Turkey. AROUND THE GLOBE FEBRUARY 27, GAZİANTEP - TURKEY The Republic of Turkey ,QYHVWPHQW2IoFHSDUWLFLSDWHG in the Venture Capital seminar held by the Gaziantep Chamber of Industry in Gaziantep. During the event, A. Burak 'DþORþOXZDVWKHPRGHUDWRU of a panel with venture capital fund managers, while A. Cüneyt Selçuk presented on the Turkish startup ecosystem. FEBRUARY 28, NUR-SULTAN, KAZAKHSTAN Necmettin Kaymaz of the Republic of Turkey ,QYHVWPHQW2IoFH Muhammed Gülyurt of the Turkish Ministry of Health, DQGúXOH.O¹RI(%5' shared Turkey’s public private partnership experience in healthcare at a seminar held in Nur-Sultan (Astana), Kazakhstan. PHOTOGRAPH BYLOREM IPSUM PHOTOGRAPH APRIL 20198 ISSUE 69 The Turkish Perspective 33 MARCH 15, ISTANBUL ,QYHVWPHQW2IoFH3UHVLGHQW$UGD Ermut was on Bloomberg HT, where he spoke about the latest developments in Turkey’s FDI environment. Ermut talked about 2018 FDI results and gave insights into the sectoral and geographical breakdown. Other topics included expectations for 2019, sectoral priorities, and global roadshows. MARCH 3-6, TORONTO - CANADA $KPHWüKVDQ(UGHPRIWKH,QYHVWPHQW2IoFHGHOLYHUHGD presentation on Turkey’s investment climate at the Mining Investment Opportunities Seminar held by the Ministry of Energy and Natural Resources at PDAC2019 in Canada. Top executives of international mining companies attended the event, which was opened with a keynote VSHHFKE\0LWKDW&DQV]'HSXW\0LQLVWHURI(QHUJ\DQG Natural Resources and Head of the Turkish delegation. SURGE IN FDI INFLOWS TO TURKEY CONTINUES IN 2019 long with the expanding its investment in the Middle East and and Commodity A global slowdown, in Turkey’s tourism Europe to Turkey's Exchanges of Turkey 2018 was a fruitful year sector. With three hotels eastern province of Agri (TOBB) in Ankara for Turkey with regard to on the way under the as part of the Tekstilkent to further strengthen )',LQpRZV)LJXUHVDQG Curio brand, Hilton project in the province. bilateral economic news show that 2019 will will also invest through The textile productions ties. Speaking at the surpass the previous year. another brand, Motto. processed at the opening ceremony Some of the investment • Qatar's Flora production center, where of the new bureau, announcements of global Group will invest in around 5,000 people Minister of Industry companies in March a joint factory with will work in two years, and Technology Mustafa 2019 are as follows: Turkish electric engine will also be exported via 9DUDQNVDLG k$+. Chinese textile giant manufacturer Sezgin Agri. Turkey, which celebrates Texhong announced Motor. As part of • Saudi Arabia's its 25th anniversary, the decision to invest the USD 30 million Afrina Holding has been contributing in Turkey’s Kayseri investment, the Qatari announced plans to to the development of Organized Industry company will bring both raise 30,000 cattle with economic ties between Zone. The Republic capital and technology an investment of USD the two countries.” of Turkey Investment to Turkey. The factory 18 million in the city of Minister Varank 2IoFHKDVEHHQLQYROYHG will produce refrigerator Elazig. DGGHGkZHKRVWPRUH in this process for the engines for Turkey's two • German-Turkish than 7,000 German past couple of years. leading companies. Chamber of Commerce companies that have • Multinational • American giant and Industry (AHK) an investment volume hospitality company Nike is set to move its opened a new bureau at over USD 14 billion and Hilton will be further only production center the Union of Chambers employ 140,000 people.” 34 COVER /MAKE TRADE NOT WAR MAKE TRADE NOT WAR %\7DPHU,ëÈWÈU APRIL 2019 ISSUE 69 The Turkish Perspective 35 7UDGHZDUVSXWWKH ZRUOGLQWRDQHZRUELW :KLOHWKHPDLQDFWRUV RIWKHZDUDUHWU\LQJWR FXUEHDFKRWKHUZLWK YDULRXVLQVWUXPHQWVWKH UHPDLQLQJFRXQWULHVDUH FOHDU 0RUHWUDGH 36 COVER /MAKE TRADE NOT WAR Years are memorized in history lessons. And every year is DPD]HG E\ WKH DOOLDQFH EHWZHHQ +LWOHU b]^gmbÖ^] pbma Z pZk hk \hgjn^lm' *1.,3 JHWUHFRQVWUXFWHG7KHZRUOGWXUQLQWRDVWUDQJHSODFH,Q WKHZKROHZRUOGZDV RXUVHOYHV ,Q 0DUFK WKH UHVSRQVH BY G20 FLICKER PHOFOGRAPH VOLTAGE DECREASED ON DECEMBER 1 Trade wars hit both Yuan and the most important public equity values in the US. However, with the declaration of ceasefire on December 1, both Yuan and American companies get a bit recovered. Yuan - Dollar parity April 9, 2018 April 10, 2018 0.160 March 3, 2018 0.155 $SULO “We will significantly lower import tariffs for vehicles, provide an easing of restrictions on foreign investment in autos and financial services, and greater protection for intellectual 0.150 property.” -XQH 0.145 European Commission President Jean-Claude Juncker: $SULO -XQH September 27, 2018 “It is the common duty of Trump declared that The WTO called on Europe and China, but also the United States “China has respect for the United States America and Russia, not would impose a Donald Trump and for D and China to come to destroy this order but to 25% tariff on $50 Trump’s very large brai together to discuss improve it, not to start trade billion of Chinese and negotiate new wars, which turned into hot exports. customs tariffs. conflicts so often in our history, but to bravely and 0.140 responsibly reform the rules based international order. APRIL 2019 ISSUE 69 APRMAY JUNJULThere is still time to AUG prevent SEP conflict and chaos.” The Turkish Perspective 37 RI 'RQDOG 7UXPS ZKR ZDV DFFXVHG RI VWDUWLQJ WUDGH ZDUV E\ LQWURGXFLQJ WRXJKFXVWRPVWDULIIVWRSURWHFWWKHVWHHO DQGDOXPLQXPLQGXVWULHVRIWKH8QLWHG 6WDWHV ZDV VLPLODU kWKDW ZDU ZDV ORVW PDQ\\HDUVDJRE\WKHIRROLVKRULQFRP- $WWKHVWDUWRI WKHILUVWZRUNLQJ SHWHQWSHRSOHZKRUHSUHVHQWHGWKH86y VHVVLRQRIWKH +HDGGHG k1RZZHKDYHDWUDGHGHoFLW *VXPPLWLQ RI ELOOLRQ D \HDU ZLWK LQWHOOHFWXDO +DPEXUJ SURSHUW\ ,3 WKHIWRIDQRWKHUELO- OLRQ:HFDQQRWOHWWKLVFRQWLQXHy ,V WKLV UKHWRULF WUXH" &DQ \HDUV RI JOREDOL]DWLRQ OLEHUDOL]DWLRQ DQG IUHH WUDGHRUGHUDURXQGWKHZRUOGEHFDOOHG D GHIHDW RU WUDS IRU WKH 8QLWHG 6WDWHV" 'RQDOG 7UXPS FODLPV WKDW KH GRHV IDLU WUDGH 1R LW VRXQGV OLNH 6783,' WUDGHDQGWKHZRUOGWXUQHGLQWRDIUHH QRW RSSRVH IUHH DQG IDLU WUDGH 2Q KLV 75$'(qJRLQJRQIRU\HDUVy PDUNHWIRUWKH86ZKLOHWKHUHVWRIWKH IDYRULWH FRPXQLFDWLRQ FKDQQHO 7ZLW- ,QWHUHVWLQJO\ LQ WKH oUVW GHFDGH RI ZRUOG DUJXHG WKDW WKH 86 PDUNHW ZDV WHU KH VWDWHG WKDW &KLQD DSSOLHV JOREDOL]DWLRQ VLPLODU REMHFWLRQV ZHUH QRWIUHHIRUWKHP+RZHYHUHYHQLIWKH FXVWRP WD[ WR 86 FDUV ZKLOH WKH 86 DVVHUWHG DJDLQVW 86 SUHVLGHQWV *HRUJH TXDUWHUFHQWXU\RIJOREDOL]DWLRQZDVQRW DSSOLHVRQO\WR&KLQHVHFDUVDQG %XVK DQG %LOO &OLQWRQ 7KH 86 ZDV VWDEOH LW FDQ VWLOO EH FRQVLGHUHG DV WKH KHDGGHG k'RHVWKDWVRXQGOLNHIUHHRU PDNLQJ XVH RI JOREDOL]DWLRQ DQG IUHH ORQJHVW DQG PRVW SURORQJHG H[SDQVLRQ November 16, 2018 December 04, 2018 “We can’t have tradede that’sthats meant for stupid people.eople. And that’s the way theythey tooktook advantage of our country.ountry. AnAndd we won’t have that anymoreanymore and they understandd tthat.hat. And I think wel’ll haveve a dedealal made. We will find ooutut thatthat very soon.” December 29, 2018 (QWUHSUHQHXU ,QGH[ZKLFK 1RYHPEHU FROOHFWV “Attempts to form exclusive 1RYHPEHU WKHWRS blocs or impose one’s “We will make a lot of 170 'HFHPEHU SXEOLFO\WUDGHG will on others should be efforts to speed up market FRPSDQLHVLQ rejected. History has shown access, improve the The planned increases in that confrontation, whether WKH86IRXQGHG investment environment tariffs were postponed. The DQGUXQE\ in the form of a cold war, a and increase protection of White House stated that both hot war or a trade war, will intellectual property.” parties will “immediately begin HQWUHSUHQHXUV produce no winners.” negotiations on structural (Alphabet, Amazon, changes with respect to forced Tesla an etc.) technology transfer, intellectual 160 property protection, non-tariff barriers, cyber intrusions and cyber theft. 1RYHPEHU 150 The United States, European Union, and Japan will submit a package of proposals to the World Trade Organization’s Council on Trade in Goods that would 'HFHPEHU significantly help curb “No one is in a position China’s practices of heavily to dictate to the 140 subsidizing its state-owned Chinese people what enterprises. They are also should or should not discussing ways to prevent be done” Xi said in a China from forcing Western speech marking the nald companies to transfer 40th anniversary of technology to Chinese firms. the opening up of the Chinese economy. 130 OCT NOV DECJAN 2019 FEB MAR 3834 COVER /MAKE TRADE NOT WAR 3UHVLGHQW'RQDOG 7UXPSDQG&KLQDªV 3UHVLGHQW;L-LQSLQJ OHDYHDEXVLQHVV OHDGHUVHYHQWDWWKH *UHDW+DOORIWKH 3HRSOHLQ%HLMLQJRQ 1RYHPEHU *URXSRI VXPPLWLQ &DQDGDRQ -XQH RIWKHZRUOGHFRQRP\7KLVTXDUWHUUHYHDOHG&KLQDDVDQHFRQRPLFJLDQW%XWLW 2QWKHRWKHUKDQGLQWHUPVRIWUDGH ZDVDSHULRGRIJURZWKIRUWKH86WRR,WFDQHYHQEHVDLGWKDWWKHPLUDFOHRIJOR- EDODQFHWKH86H[SHULHQFHVDELJJHUGHI- EDOL]DWLRQLVD86&KLQHVHSDUWQHUVKLSDVWRU\RIFRRSHUDWLRQ,WZDVQRWDVPRRWK LFLWHYHU\\HDUFRPSDUHGWR&KLQD7KH SHULRG $VLDQ)LQDQFLDO&ULVLV 5XVVLDQ)LQDQFLDO&ULVLV7KHVHFULVHVKDG 86WUDGHGHo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oWRISDUWQHUVKLSZLWK&KLQDZDV 7KH3UHVLGHQWRIWKH8QLWHG6WDWHVKDVGHFODUHGWKH8QLWHG6WDWHVDVGHIHDWHGE\ PXFK PRUH DWWUDFWLYH %LOO &OLQWRQ OHIW WKHJOREDOL]DWLRQDQG&KLQDDVWKHZLQQHU$OWKRXJKWKLVLVDSURSDJDQGLVWRQHVLGHG &KLQDDVLGHLWVLVRODWLRQLVWSROLFLHVDQG DQGH[DJJHUDWHGGLVFRXUVHWKH8QLWHG6WDWHVDQG&KLQDKDYHJURZQWRJHWKHULQWKH HQVXUHGWKH86WROHDG&KLQDDVDPHP- ODVW\HDUVQRWGHVSLWHRIHDFKRWKHULWGRHVQ WPDWWHULILW VZURQJRUULJKW,IRQH EHURIWKH:72*HRUJH%XVKFRQWLQXHG RIWKHSDUWQHUVRIJOREDOL]DWLRQVD\V, PQRORQJHULQWKLVJDPHDQGWKLVSDUWQHULVWKH WKLV SROLF\ $FFRUGLQJ WR 7UXPS WKH ELJJHVW SDUWQHU WKHQ D QHZ VLWXDWLRQ DQG PDLQSUREOHPLVWKDW&KLQDDVDPHP- EDODQFH ZLOO HPHUJH :KDW LV LPSRUWDQW LV CONSIDERING EHURIWKH:72H[SORLWVWKHDGYDQWDJHV QRWSDVWHFRQRPLFGDWDDQGWUXWKVEXWZKR THE GDP (PPP) RIIUHHWUDGHWRWKHIXOOHVWEXWGRHVQRW ZLOOGRZKDWDIWHUWKDW" IXOoOOLWVUHTXLUHPHQWV,QWHUPVRI86 RECOVERY BETWEEN &KLQHVHWUDGHoJXUHVDWoUVWVLJKWVHHP WHY IS THE US BOTHERED? WRFRQoUPLW IS THIS JUST A TRUMP ISSUE? 2007-2017 The expected economic recovery after ,QWKH86&KLQDWUDGHLQWKH86 1RZ OHW V ORRN DW WKH ODVW \HDUV QRW WKH the 2008 Financial Crisis was slower KDGDELOOLRQGHoFLWEXWLQLW ODVW \HDUV %RWK WKH 86 DQG &KLQD PD\ than expected. Considering the GDP ZDVELOOLRQZKHQ&KLQDEHFDPH KDYH EHQHoWHG IURP WKLV TXDUWHUFHQWXU\ (PPP) between 2007 and 2017, the US DPHPEHURIWKH:72$QGE\LW LQGXVWULDO oQDQFLDO DQG FRPPHUFLDO SDUW- has remained far behind China, LQFUHDVHGWRELOOLRQ although it has the third largest QHUVKLSEXWWKH86FODLPVQRZWKDWLWJDYH recovery figures. ,QWKH86ODXQFKHGPXWXDOFXV- XSPRVWRIZKDWLWHDUQHG$FFRUGLQJWRWKH WRPV ZDUV ZLWK &KLQD $QG HYHQ WKLV 333 FDOFXODWLRQ WKH &KLQHVH HFRQRP\ oUVW 1. CHINA 14147 billion US $ \HDU WKH 86 WUDGH GHoFLW ZLWK &KLQD RXWSHUIRUPHG WKH 86 HFRQRP\ LQ ,I KDVQRWGHFUHDVHG\HW,WURVHWR 2. INDIA 5345 billion US $ WKHJURZWKSHUIRUPDQFHRIWKHWZRFRXQWULHV ELOOLRQ FRQWLQXHV DW WKLV UDWH LQ QRPLQDOO\ 3. US 4913 billion US $ $FFRUGLQJWR7UXPSDVDUHVXOWRIDQ &KLQD V*'3LVH[SHFWHGWRVXUSDVVWKH8QLW- XQIDLU WUDGH ZKLFK GRHV QRW IXOoOO WKH HG6WDWHVDQG&KLQDZLOOEHWKHZRUOG VODUJ- 4. EU 4757 billion US $ UHTXLUHPHQWV RI IUHH WUDGH WKH 8QLWHG HVWHFRQRP\7KHLVVXHLVQRWWKDWWKH8QLWHG 6WDWHVKDVWUDQVIHUUHGDIRUWXQHRI 5. INDONESIA 1632 Billion US $ 6WDWHV GRHV QRW EHQHoW IURP JOREDOL]DWLRQ ELOOLRQWR&KLQDHYHU\\HDU7KHDFFXVD- EXW&KLQDEHQHoWVPRUH7KLVSKHQRPHQRQ 6. 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The tension between the US and China is very customs wars, will spill over the US-EU front. As front, however, is now cold. The EU also filed a huge, but the US-EU partnership and its tension a matter of fact, when the customs wars began, formal complaint against China to the WTO, are coming immediately after that. And the the EU gave the first reaction. Because the new shortly after the United States made an official EU-China partnership and its tension determine custom tariffs brought by the US for steel and application to the WTO similarly against China’s the third major area of conflict. aluminum imports were only for China at first, unfair dumping, industrial espionage and forced From the point of view of the US, trade deficit but with the date of June 1, 2018, the EU was technology transfer policies. is an issue of China first, then the EU’s. Even included in the same tariffs and this affected the Thereafter, trilateral negotiations between the though the total trade deficit of the US has EU much more than China. Explaining that the United States, the EU and Japan began to increased steadily, the share of China and the EU would respond to its aggressive customs regulate the WTO policies and determine the EU in this deficit has been much faster. Even policies in the same way, The European measures that the WTO could take aganist though China is pointed when a scapegoat is Commissioner for Trade Cecilia Malmström said China. needed, the EU can see that it will be its turn “We cannot let any country force our companies The first stage of the trade war ended in this soon. to surrender this hard-earned knowledge at its way. The US-EU conflict was postponed. At the The EU is concerned that the first conflict border. This is against international rules that we issue of the US-China conflict, the EU and Japan between the US and China, which started as have all agreed upon in the WTO.” The US-EU took their positions. 4034 COVER /MAKE TRADE NOT WAR LWZLOOFRQWLQXHZLWKQHZFXVWRPVWDULIIVRQ0DUFK %XWE\)HEUXDU\JOREDO $OWKRXJKWKH86VHHPVWREHVWURQJHU PDUNHWVZHUHHDVHGRIIE\WKHQHZVWKDWWKHWUXFHZDVSURORQJHGDWOHDVWIRUQRZ DVDUHVXOWRIWKHoUVWHFRQRPLFFROOLVLRQ 'RQDOG7UXPSKDVH[WHQGHGWKHGHDGOLQHWRUDLVHWDULIIVRQ&KLQHVHJRRGVEH\RQG WKHSROLWLFDOVLWXDWLRQLVVOLJKWO\GLIIHUHQW WKLVZHHN VLQLWLDOGHDGOLQHVD\LQJWKDWSURJUHVVKDGEHHQPDGHLQWKHODWHVWURXQG 2QRQHVLGHRIWKHIURQWWKH&KDLUPDQ RIWDONV&KLQDKDVSURPLVHGWREX\PRUH$PHULFDQJRRGVLQFOXGLQJVR\EHDQVDQG RI WKH &RPPXQLVW 3DUW\ RI &KLQD ;L HQHUJ\SURGXFWV -LQSLQJGHFODUHGKLPVHOIDVWKHkSHUSHW- 1RZWKDWWKHWUXFHKDVEHHQH[WHQGHGOHW VORRNDWWKHRXWFRPHRIWKHVWRUPOLNH XDWLQJIRUOLIHy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very war has a reason. When we talk about the trade war, it seems like the US President Trump is the one who raises the reasons for the war. But we can say that business world of the US has these claims as a whole – for now. Now let’s see where the other forces like the EU, Japan etc. are located around these four claims st nd rd th 1 CLAIM 2 CLAIM 3 CLAIM 4 CLAIM China makes the use of free trade China is the country that receives In addition to allegations of China produce its export goods but it does not bear its burden. the most direct foreign capital leakage of intellectual property cheap by artificially devaluing its Getting into all world markets investment in the world, but also through obligatory partnerships currency Yuan and eliminates the particularly with the WTO imposes partnerships with from Western companies, the other competitors with an unfair membership, China does not let state-controlled companies on Trump administration has accused competition. its commercial partners benefit its international companies that want China of direct technology theft China rejects this claim and tremendous market. Its import to invest in the country. The aim of and industrial-cyber espionage. argues that China’s stability in regime is mainly conservative. these partnerships is to transfer According to FBI Director world trade is based on stability China also prevents the the capital investments and the Christopher A. Wray, China is the in the Yuan. Yuan has actually consumption of imported advanced technologies of biggest threat in terms of industrial devalued 2.8% in the last six products within the country by Western companies through R & espionage and theft: “There’s no months. However, this could be a using informal means of D projects, to the Chinese country that’s even close to result of the custom showdowns party-state control. partners. China.” China is claimed to be that started, as well as China’s responsible for 50~80% of response to US customs cross-border intellectual property policies. theft worldwide, and over 90% of cyber-enabled economic espionage in the U.S. The EU also supports this claim. Most of the Third World countries, too. Trump’s protective and aggressive customs policies first hit North American partners Canada and The EU supports this claim the On these four fronts, the US Mexico. Referring China as a World most. They almost strategically wants China to sit at the table or trade problem, Jorge Guajardo, collaborated with the United China’s Made in China 2025 be removed from the WTO. The former Mexican ambassador to China States. EU Chamber of program formed the same reaction US also asserts that WTO’s said “One thing the Chinese have Commerce President Jörg not only to the US front but also to sanctions are very inadequate had to acknowledge is that it wasn’t a Wuttke’s complaint is similar: the EU front. Within the framework and slow, if the WTO does not Trump issue; it was a world issue. “From the National People’s of this new program, the EU sources take the necessary measures Everybody’s tired of the way China Congress, we again hear that find China’s aim of World leadership unilaterally, they will take them games the trading system and makes foreign companies are supposed in robotics, space technology and and they take so. promises that never amount to to get equal treatment,but I’m not artificial intelligence sectors. anything”. It is not a coincidence that buying this anymore.” Therefore, the EU accuses China to this statement was made immediately commit technology theft from after the renewal of the US-Canada- Western companies, institutes and Mexico Agreement on September universities. 24, 2018. APRIL 2019 ISSUE 69 The Turkish Perspective 41 WR LPSURYH 8QHPSOR\PHQW UHDFKHG WKHORZHVWOHYHORIWKHODVW\HDUVZLWK 7UXPS VPRVWSURPLQHQWHOHFWRUDO SOHGJHZDVWRFUHDWHQHZEXVLQHVVRSSRU- WXQLWLHV+RZHYHUWKH\HDUZDVDOVR WKH\HDUZKHQWKH86WUDGHGHoFLWZLWK &KLQDUHDFKHGLWVKLJKHVWOHYHOLQKLVWRU\ LQWHUHVWLQJO\,QVKRUWWUDGHZDUVGLGQRW GHHVFDOWH WKH LQWHUQDWLRQDO WUDGH EXW DJJUDYDWHG RQ WKH FRQWUDU\ +RZHYHU LW LQFUHDVHGWKHDQ[LHW\DQGULVNSHUFHSWLRQ LQWKHPDUNHWV 9ODGLPLU3XWLQ $QJHOD0HUNHODQG WAR AND RISK (PPDQXHO0DFURQ KDYHJDWKHUHGLQ ,QWHUPVRIJDPHWKHRU\LWLVFOHDUWKDW ,VWDQEXOIRUDIRXUZD\ LQ D WZR SOD\HU FRPSDULVRQ WKH WUDGH VXPPLWZLWK7XUNH\ªV SUHVLGHQW5HFHS EDWWOHUHVXOWVLQDORVHORVHVLWXDWLRQIRU 7D\\LS(UGRèDQRQ ERWKRIWKHSOD\HUV%XWLQUHDOOLIHWKLV 1RYHPEHU LVDPRUHFRPSOH[JDPH,QWKH86(8 86&KLQD (8&KLQD ELODWHUDO FDVHV WKHWUDGHZDUFDQEHSURoWDEOHIRUVRPH SOD\HUV )RU H[DPSOH LQ D WKUHHSOD\HU 7KLV ZDU ZKLFK 7XUNH\ LVQ W LQ LW EXW FUHDVHGWRELOOLRQPLOOLRQGROODUV VFHQDULRZKHUHWKH86DQGWKH(8WDNH ZLOOGLUHFWO\IHHOWKHVLGHHIIHFWVPD\UHYHDO LQ7KLVLVDQLQFUHDVHRIDOPRVW D FRPPRQ VWDQG DJDLQVW &KLQD WKH\ PDQ\RSSRUWXQLWLHV WLPHV7XUNH\ VWUDGHGHo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o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oQHG LQYHVWPHQW LQ 7XUNH\ &KLQD JUDEEHG WR DYRLG WUDGH ZDUV E\ PDNLQJ PLQLPXP ELOOLRQE\WKH86GXHWRWKHHPLVVLRQ WKHOHDGHUVKLSLQLQGXVWULDOSURGXFWLRQ FRQFHVVLRQV VFDQGDOLQZKLFKZDVDQHDUO\VLJ- LQWKHJOREDODUHQDZLWKD\HDUXQLQ- $OORIWKHVHGLIIHUHQWSRVVLELOLWLHVZHDNHQ QDO&DVHVoOHGDJDLQVW$SSOHDQG*RRJ- WHUUXSWHG86DQG(8FRRSHUDWLRQ%XW WKHFODLPWKDWDWUDGHZDUFDXVHVDOOVLGHV OH LQ WKH (8 ZDV DQRWKHU VLJQDO $QG WKH86DQGWKH(8DUHQRZTXHVWLRQLQJ WR ORVH DQG WKH EHOLHI kXQVKDNDEOHQHVV RI oQDOO\WKH86KDVKDG+XZDHL V&)2DU- WKLVFRRSHUDWLRQ&KLQDGRHVQRWLQWHQG WKHIUHHWUDGHRUGHUy PHOFOGRAPH BY SELÇUK HARMAN AAPHOFOGRAPH FRPHVDUHSRVVLEOH PLOOLRQGROODUVLQWKLVGHoFLWLQ- PDLQWDLQWKLVSHUIRUPDQFH 42 INDEPTH / FASHION FASHIPAO The Turkish Perspective 43 OANSSIO N One of the textile centers of the world, Turkey steers the fashion world through its fashion designers preferred by lots of world-wide known celebrities and brands. By Hatice Kübra Eri[ir 4434 INDEPTH / FASHION CELEBRITIES AND BIG COMPANIES IN PURSUIT OF TURKISH FASHION DESIGNERS Besides pursuance of world standarts, Turkey has influenced the fashion industry through pioneer designs for 20 years. Catering for the world’s majority of needs in terms of production and providing raw material, has an industry featuring the latest production techniques with R&D studies and new tech investments. The innovations brought by the technology age, opportunities such as transportation and fast access are satisfying for the followers at this point. Turkish brands are hosting the world’s lead- ing fashion giants while offering their own style to the world with its multicultural advantage. World-famous Turkish fashion designers, (UGHPí 0RUDOîRðOXí +XVVHLQí &KDOD\DQí DQGí %RUDí $NVXí has been pioneers in the issue of drawing ZRUOG·Ví DWWHQWLRQí WRí 7XUNH\·Ví IDVKLRQí WDOHQWí $QGí QRZí with the local brands such as Koton, Sarar, Roma, Que, Machka, Tween, Network, De- ULPRGí 'HVDí òSHN\ROí DQGí 0DYLí -HDQVí DQGí countless brands, Turkey became one of the giants in fashion design throughout WKHíZRUOGíg]OHPí6HUíDQGí$U]Xí.DSUROíDUHí among our successful designers who has an important place in the world market, who started their work in the country and brought their own designs to the customers in more than 150 prestigious points in the world. FASHION: AT THE COALFACE IN ISTANBUL’S DISTRICTS One of the world’s top tourist desti- nation, Turkey offers a wide range of service spectrum in terms of both domestic production and imported products to its foreign visitors and able to cater for all segments. Dress-making culture of Turkey’s Cul- WXUHí &DSLWDOí òVWDQEXOí ZKLFKí WDNHVí RUGHUVí LQí DQí ROGIDVKLRQHGí ZD\í LVí HVSHFLDOO\í IDPRXVí LQí WKLVí UHJDUGí ZLWKí LWVí 3HUDí GLVWULFWí 1RZí LQí WKHí GLVWULFWVí ULFKO\í FRPSRVHGí ZLWKí KLVWRULFí IDEULFí VXFKí DVí %H\RðOXí 1LóDQWDóîí DQGí *DODWDí ORWVí RIí ERXWLTXHVí KRVWVí ZRUOGIDPRXVí GHVLJQHUV·í VKRZURRPVí DQGí SURGXF- tion ateliers. Designers, who welcome foreign customers from almost every point of the world, of- fer design and consultancy services to many foreign brands as well as haute couture services. INDUSTRY IS GROWING UNDER THE LEADERSHIP OF ACADEMIA AND BUSINESS Turkey closely follows developments and even initiates, also follows the world by many foundations, institutions DQGí RUJDQL]DWLRQVí DLPLQJí WRí SURJUHVVí LQí DOOí DVSHFWVí RIí IDVKLRQí LQGXVWU\í ,VWDQEXOí 7H[WLOHí DQGí $SSDUHOí ([SRUWHUV·í$VVRFLDWLRQí ò7.ò% íLVíRQHíRIíWKHíOHDGLQJíLQVWLWXWLRQVíDQGíLWíLVíFRPSRVHGíRIíIRXUíXQLWVí7KHVHí DUHíWKHí,VWDQEXOí$SSDUHOí([SRUWHUV·í$VVRFLDWLRQ í,VWDQEXOí7H[WLOHíDQGí5DZí0DWHULDOVí([SRUWHUV·í$VVRFLDWLRQ í ,VWDQEXOí /HDWKHUí DQGí /HDWKHUí 3URGXFWVí ([SRUWHUV·í $VVRFLDWLRQ í ,VWDQEXOí &DUSHWí ([SRUWHUV·í $VVRFLDWLRQí Dress-making culture of Turkey’s &XOWXUHí&DSLWDOíòVWDQEXOíZKLFKíWDNHVí orders in an old-fashioned way is especially famous in this regard with its Pera district. APRIL 2019 ISSUE 69 The Turkish Perspective 45 Not only providing raw materials, production and research, but also each of these institutions are organizing international design competitions to explore young designers within their RZQí RUJDQL]DWLRQí DQGí WRí LQWURGXFHí WKHPí WRí WKHí ZRUOGí $Ví Dí result of these competitions, many successful young people are brought together with design education opportunities in the leading countries of the world and every year, the country brings a great overall sense of universal success to the world in fashion design. When we look at the history of well-known fashion designers in recent years, we see how competitions have played an important role. $WWUDFWLQJíDWWHQWLRQíWKURXJKíIDLUí organizations, Turkey hosts prestigious international trade fairs every year in all areas of textile and fashion indus- try, besides a significant increase is observed in the num- ber of visitors year by year. One of them, Premiere Vision, which is considered to be the most prestigious fair brand of textile and fashion industry, brought fashion professionals together in its ninth season in Is- tanbul. In order to explore the fall- winter fashion of 2019/20, 5,154 visitors and 85 prominent participants in the textile sector came together at the Istanbul Convention Center. Premiere Vision Istanbul also attracted the at- tention of Eastern and West- ern European and Middle Eastern companies by adding important players to apparel industry in order to meet the increasing demand of European ready-to-wear fashion brands. $ORQJí ZLWKí òVWDQEXOí Turkish fashion world develops at metropolises which has versatile production, such as ò]PLUí$QWDO\Dí*D]LDQWHSíDQGíDJDLQíLVíLQWURGXFHGíWRíZRUOGíPDUNHWíYLDí international fairs. It LVíLPSRVVLEOHíWRíQRWíPHQWLRQíDQRWKHUíPHWURSROLVíRIí7XUNH\íò]PLUí7KHí city makes world- wide progress in bridal design, production and trade. It also hosts the pioneer IDLUí,)í:HGGLQJí)DVKLRQíò]PLU í,QWHUQDWLRQDOí:HGGLQJí'UHVVHVí Suits and Evening *RZQVí)DLUí7KHíIDLUíZKLFKíKRVWVíELOOLRQVíRIíJXHVWVíHYHU\í year, also organizes an international wedding dress design competition for the discovery and sup- port of young designers. To follow fashion around the world and to be one of its pioneers are enough to explain the importance given to the de- signer besides technology and production. In this regard, Turkey consists very successful and well-established educational institu- WLRQVí$ORQJíZLWKíWKHLUí well-established education history for more than 130 years, Mimar Sinan University )LQHí $UWVí $FDGHP\í DQGí 0DUPDUDí 8QLYHUVLW\í KDYHí EHHQí HGXFDWLQJí many talents in textile and fashion design for many years - exchanging international students and national students abroad. In addition, there are also many successful private institutions in Istan- bul. The Istanbul Fashion $FDGHP\íDQGí9DNNRí(VPRGíDOVRíWUDLQíPDQ\íIDVKLRQíGHVLJQHUVíZLWKíLQWHU- national certificates and collaborations and put them into service for the fashion world. $WWUDFWLQJíDWWHQWLRQíWKURXJKíIDLUíRUJDQL]DWLRQVí Turkey hosts prestigious international trade fairs every year in all areas of textile and fashion industry, besides a significant increase is observed in the number of visitors year by year. 4634 INDEPTH / FASHION 7XUNLVKí &\SULRWí IDVKLRQí GHVLJQHUí +XVVHLQí &KDOD\DQí ZKRí KDVí OHIWí VWLOVíWKHíIXWXULVWLFíWKHPHVíLQíKLVíGHVLJQVí+HíPDNHVíLQGHOLEOHíLPSUHV- his 25 years of design life behind with a great overall sense of suc- VLRQVíZLWKíKLVíIDVKLRQíVKRZVí+HíVD\VíWKDWíKHíVDZíKLVíZRUNVíDVíDí FHVVíLVíRQHíRIíWKHíJUHDWHVWíJHQLXVíGHVLJQHUVíLQíWKHíZRUOGí+HíZRQí therapy and that this should be true for all who produce it. Chalayan the British Designer of the Year award for two consecutive years said that he feels like he is from London but his heart is from Istanbul. DQGíZDVíKRQRUHGíLQííZLWKíWKHí*UHDWí%ULWDLQ·Ví2UGHUíRIí0HULWí +HíDOVRíDVVHUWHGíWKDWí7XUNH\·VíDWPRVSKHUHíFRQVLVWLQJíRIíDíPL[WXUHíRIí DQGíWKHíí)DVKLRQí9LVLRQDU\í$ZDUGí3UHIHUUHGíE\íPDQ\íIDPRXVí cultures and the people who’d love to chat effects him very much. On celebrities around the world, Chalayan became famous mostly with the other hand, London the city embracing of all cultures and open to WKHíLFRQLFíFORWKHVíKHíGHVLJQHGíIRUí/DG\í*DJDíDQGí%M|UNí,QíIDFWíLWí all views of the course is a great feature for the process of production would be wrong to say he is only a fashion designer but he is literally and creation, he says. Chalayan has done wonders again with his first an artist. spring summer creation. Over a wide range of designs that blend the +HíPDNHVíDíJRRGíILVWíRIíHYHU\íDUHDíZKLFKíKH·VíLQVSLUHGíDQGíGLUHFWHGí forms with fluid fabrics details, which are also carefully drawn and WRí7KHíPRYLHí$EVHQWí3UHVHQFHíGLUHFWHGíE\í&KDOD\DQíDQGíVWDUULQJí catch the eyes. The image of the woman he created is the woman Tilda Swinton was shown at Turkish pavilion of 51st International who develops herself, learns and pursues her dreams. Saying “This Venice Biennale, designed by Chalayan. The artist, who brings his was always the case because I grew up with women like this exhibition consisting of painting, sculpture, video and sound instal- around me.”,Chalayan builds awesome bridges between imagina- lations to his audience in London and Istanbul, closely follows the tion and reality through his designs. technology and development in the field of fashion and deeply in- Lady Gaga Bubble Dress APRIL 2019 ISSUE 69 The Turkish Perspective 47 THE MODERN QUEEN OF ROMANCE Özlem Süer has a worldwide success story. Suer, with fabrics that the first brand comes to mind when who acquired a trade formation during her time we talk about bridal industry in Turkey, Özlem Süer in the sector, established her company through a IRUJHVíLVíTXLWHíLQWHUHVWLQJ íVKHíVD\VíWKHíPRVWíLQVSLU- decision she made in one night. Süer, has started ing ones are the fabrics and textured surfaces. One by setting the principle “moral and world-class of the most distinctive features is the search for new production is the most important”. With a total mold and form with drape technique in a color pal- of 40 performances and exhibitions in the fash- ette composed of tones of one color. In addition to ion centers of the world such as Düsseldorf, To- being a worldwide designer, Süer meets with her kyo, London, Milan, Moscow, Paris and Berlin, it VWXGHQWVí DWí 0LPDUí 6LQDQí $FDGHP\í Dí ZHOONQRZQí has become a design brand known in the world university in the country. Mentioning about the im- with its stance close to art beyond its industrial portance of being with young people in the process identity, and fashion sense. Istanbul-based de- of creation Süer says “patience and apprenticeship signer offers a legendary atmosphere in her during the training is very important”. Süer, who has second-degree historical monument build- taken part in overseas design associations and con- LQJó ´g=/(0ó 6h(5ó +286(µó LQó 1LðDQWDðï gresses, has been conveying her work through aca- 7KHí+RXVHíLVíRQHíRIíWKHíPXVWVHHíDGGUHVVHVíLQí demic seminars and workshops in universities. The WKHí ,VWDQEXOí HGLWLRQí RIí /RXLVí 9XLWWRQí &LW\í *XLGHí Özlem Süer brand, which has an intense working Süer offers design consultancy services to many pace, meets its followers at 150 prestigious loca- FRPSDQLHVíDQGíRIIHUVíDSSHWL]LQJíGHVLJQVíLQí$YDQWí WLRQVíLQíPDQ\íFRXQWULHVíVXFKíDVí(QJODQGí,WDO\í-DSDQí *DUGHí&RXWXUHí3UHWíDí&RXWXUHíUHDG\íWRíZHDUíDU- and Kuwait throughout the world and inspires young eas every season. Besides, the very special bond fashion designers. (UGHPí 0RUDOîRðOXí Dí 7XUNLVKí IDVKLRQí GHVLJQHUí ZKRí VKRRNí &RWWLOODUGí0LFKHOOHí:LOOLDPVí-XOLDQQHí0RRUHí$QQHí+DWKDZD\í Britain and then world fashion under the Erdem brand he Keira Knightley, Emma Stone and besides, the famous brand created, was chosen as Man of the Year in 2015 Year’s is mostly preferred by the British Royal Family Duchess Kate $ZDUGVí &HUHPRQ\í KHOGí LQí /RQGRQí E\í %ULWLVKí +DUSHU·Ví Middleton. ERDEM presents designs to its customers in the Bazaar magazine in December 2015, and in 2014 he most outstanding 170 stores including Barneys New York, was awarded as the Designer of the Year by the Brit- %HUJGRUIí *RRGPDQí 'RYHUí 6WUHHWí 0DUNHWí 6HOIULGJHVí LVKí )DVKLRQí &RXQFLOí $ZDUGVí )RXQGHGí LQí /RQGRQí LQí +DUYH\í 1LFKROVí /Hí %RQí 0DUFKHí 7680í DQGí 6DNVí )LIWKí 2005, ERDEM has become the symbol of many ver- $YHQXHí LQí 1HZí The image of woman he creat- ed sets a magical atmosphere with these details. Erdem is the choice of celebrities such as Michelle Obama, Sienna Miller, Lara Stone, Michelle :LOOLDPVí$QQHí +DWKDZD\í.HLUDí Knightley, Emma Stone and besides, the famous brand is mostly preferred by the British Royal Family Duchess Kate Middleton. APRIL 2019 ISSUE 69 49 A WORLD STAR FROM DET AIL TO INTEGRITY %RUQíLQí,]PLUí7XUNLVKíGHVLJQHUí%RUDí$NVXíUHFHLYHGíKLVíILUVWíDFFODLPí HUDOíVWRUHVíLQí)DUí(DVWí7KHíVSULQJíVXPPHUíFUHDWLRQíWKDWí%RUDí$NVXí ZKHQíKHíJUDGXDWHGíIURPí&HQWUDOí6Wí0DUWLQ·Ví0$íLQíí+HíFDUULHVí presented to audiences during London fashion week was like a KLVíZRUNíEDVHGíLQí/RQGRQí$NVXíRUJDQL]HGíKLVíILUVWí veritable feast. Elegant pattern designs were used fashion show in London Fashion Week in the same gracefully. The depth was formed by the contrast \HDUíDQGíZRQíWKHí1HZí*HQHUDWLRQí)DVKLRQí:LQQHUí of all size patterns that determine the differences. $ZDUGíIRXUíWLPHVíLQíDíURZí%RUD·VíFROOHFWLRQíZDVí The designs, which blend classic patterns with honoured as ‘the star of the show’ by The Daily the old, present a fresh meeting with today. 7HOHJUDSKí 7KHí *XDUGLDQí DQGí 7KHí ,QGHSHQGHQWí +LJKOLJKWHGíE\íWKHíOD\HUHGíIOXII\íVNLUWVíDQGíGUDSHGí $NVXí GHVLJQVí ZKLFKí KDYHí EHHQí WKHí IDYRULWHVí RIí arm details, this creation calls fans over a unique many celebrities, have become famous with celeb- dream. rities such as Keira Knightley and Kirsten Dunst. In í%RUDí$NVXíZDVíDVNHGíWRíDWWHQGíWKHí:*61í *OREDOí)DVKLRQí$ZDUGV·í3DQHOíRIí-XUURUVí+HíZDVí also chosen as Designer of the Year at Turkey (OOHí6W\OHí$ZDUGVí&UHDWLQJíDíYHU\íGLIIHUHQWíVLJQD- WXUHí WKURXJKRXWí KLVí FDUHHUí $NVXí RIIHUVí SRZHUIXOí views for romantic, seductive, elegant and classy women. In his designs, he impresses all with fine KDQGFUDIWíDQGíSDWWHUQíGHVLJQV íRIIHUVíTXLWHíDQíHOLWHí ORRNí$NVXíZKRíKDVíGHVLJQVíLQíSUHVWLJLRXVíSODFHVí in many parts of the world, recently opened sev- %RUQíLQí%XUVDí$\óHíDQGí(FHí Then, the fashion shows started and Dice Kayek became Ege sisters continue their one of the world’s leading brands. In 2003, as a brand Dice magnificent designs in Paris. Kayek, who made their way into being a brand in fashion The success of the brothers GHVLJQíWKH\íPDGHíFRVWXPHVíIRUíDíSOD\íE\í*HUWUXGHí6WHLQíDWí is due to the fact that they are the Bobigny Theater. In the same year, they were awarded united in two different areas. ZLWKí WKHí ´)HPPHí HQí 2Uµí *ROGHQí :RPHQ í DZDUGí LQí WKHí $\óHí (JHí JUDGXDWHGí IURPí field of fashion in France. In Turkey, they were accepted to WKHí %RðD]LoLí 8QLYHUVLW\í 'H- DTM’s Turquality Programme which aimed to make Turk- partment ish brands recognised abroad. In 2004 they RIí 7RXULVPí DQGí +RWHOí 0DQDJHPHQWí $IWHUí KLJKí produced Uma Thurman’s costumes for the school, Ece Ege wanted to study fashion in Paris. Prime film. They signed a consulting and dis- When she finished school in Paris, she stayed tribution agreement with Mitsui and Co, one there to realize her dream of creating a fashion RIí-DSDQ·VíODUJHVWíWUDGLQJíFRPSDQLHVí7KHíGXRí organization. She started her first job by prepar- accelerated efforts in Turkey, developed the ing a collection of shirt designs in collaboration EUDQGí ´0DFKNDµí ZLWKí $\D\GîQí *URXSí +DY- with a friend. They achieved great success with ing the distinction of being the first corporate WKHLUíILUVWíFROOHFWLRQVí$IWHUíWKDWí$\óHí(JHíMRLQHGí brand cofounded with designer, Machka of- the duo to create the Dice Kayek brand. In 1992, fers accessible clothes to stylish and classy $\óHíDQGí(FHí(JHíSUHSDUHGíWKHLUíILUVWíFROOHFWLRQVí woman with sense of humour. The Dice Kayek The turning point for the sisters was the famous brand, which won The Most Successful Women 3$3í )DLUí LQí 3DULVí $\ðHó DQGó (FHó (JHó ZKRó )UDQFHí(XURí0pGLWHUUDQpH íDZDUGíRIíWKHí(XUR- had to exhibit their collections in the back SHDQí0HGLWHUUDQHDQí$VVRFLDWLRQíRIí)UDQFHíLQíDí of beyond corner of the fairground since ceremony held in the French parliament build- they were a brand that no one had heard of, ing in December 2010, today reaches con- was discovered by the world’s largest store sumers in exclusive boutiques in 35 countries. chains and the most prestigious boutiques. They are expanding their success every day. 5034 INDEPTH / FASHION %RUQí DQGí JURZQí LQí 7XUNH\í $VOîí )LOLQWDí KDVí EHFRPHí IDPRXVí ZLWKí As you say “Is this the world of justice?”, are you referring her designs throughout the world just before she has become to a design generated from revolt or expostulation? What’s well-known in her country. Studying economics and working in the in the background of the theme, what kind of story do you financial sector for a short time, Filinta is now one of the leading tell? designers of the fashion world with her brand. In March, on the sec- I’m questioning now whether we can give the world as much as we ond day of Mercedes-Benz Fashion Week Istanbul, she introduced took. In my own inner world, I began to make sense of being truly a collection consisting of recycled materials and invited us both for fair. We make new designs for each season, we feed our creativity, questioning and movement under the headline question “Is this the but can we be sensitive on our perspective of consumption? What ZRUOGíRIíMXVWLFH"µíLQíIRUPHUíV\QDJRJXHí=OIDULVíLQí.DUDN|\í can we bring back into life? For example, I started by finding the for- mulas that will make my 3 year old son’s 3 times worn clothes grow Your designs which gather traditional and trending on the í\HDUVíPRUHí$VíZHíVKDUHGíWKLVíRQíVRFLDOíPHGLDíRXUíFXVWRPHUVí same page are very well known. Previously, you have been asked us to do the same application for shrink-wrapped cashmere mentioned often through your designs dedicated to Rumi sweaters. With different or similar fabric insertions on both sides and Mimar Sinan. Which story did you choose to face fash- and underarms, it is becoming a new design as well as prolonging ion lovers this time? the life of the products! Exploring my own history, culture, roots, finding stories that have created a spark inside my brain is the only point that connects me to this busy paced work and this is my luxury. To understand the GHVLJQíORJLFíRIí0LPDUí6LQDQíWRíDEVRUEíWKHíIHHOLQJVíRIí1D]îPí+LNPHWí LQíKLVíSRHPí¶$ERXWí/LYLQJ·íWKHQíWRíXQGHUVWDQGí/H\ODí*HQFHU·VíFRP- mitment to her roots gives me a different pleasure. I am very happy to create a research and learning process about my culture on my own in this heavy workload and it is impossible not to be influenced as I learn further. “I am very happy to create a research and learning process about my culture on my own in this heavy workload.” APRIL 2019 The Turkish Perspective 51 The latest fashion VKRZíRIí$VOîí)LOLQWDí was held in Zulfaris, which was the synagogue, and is now the Center of the Beautification and Protection Society of .DUDN|\. WHAT IS CALLED “TASTE” UNDERMINES TURKISH WOMEN ARE THE MOST BEAUTIFUL CREATIVITY In the fashion show, you only allow Turkish models In a place like Zülfaris, you preferred a presentation play, what is the reason? accompanied by a baglama. What was the feeling that In all fashion shows in Turkey, 70% or even 80% of models led you to this choice? SUHIHUUHGíDUHíIRUHLJQHUVí$Ví,íGHWHUPLQHíPRGHOíFUHZí,í ´òQVDQODUµíZDVíDíEDQGíWKDWí,íZDQWHGíWRíSUHVHQWíWRJHWK- saw that I couldn’t get the emotion and excitement that er for a long time. They are modernizing the music of I wanted in foreign models. Then I decided at that mo- our own in a unique way. PHQWí$IWHUíDOOí,íZDVíWU\LQJíWRíFUHDWHíVWRULHVíLQVSLUHGí by the land of this place, it was necessary to feel my How would you describe your design lan- VWRU\íZDVíFRPSOHWHí'ROFHí*DEDQQDíDOVRíVKRZVíRQO\í guage? From the point where you started; Italian models, and the whole world respects that. I’m How and where has it evolved right? upholding the idea that Turkish women need to be First, I tried to design so that others like it, then I said, supported in all areas seriously as far as I concern, ´$FWXDOO\í,íGRQ·WíUHDOO\íPLQGíLIíRWKHUVíOLNHíZKDWí,íGH- Turkish women are the most beautiful in the world. signed, if I like it’s more than enough”. Now I’m sure that what is called “taste” undermines creativity. In addition to being a designer, what kind of advantages did your economic education offer you? What do you recommend to young de- signers about brand marketing? I never dreamed of being a designer, and I read se- riously in the Department of Economics in Bilkent, I couldn’t have graduated otherwise, but Parsons The New School was an excuse to move in New York. I didn’t graduate from Parsons, I took the lessons I want- ed to learn, I even left every lesson I took. Since I didn’t have a fashion education, I didn’t apply for a job because no one would hire me, and when I was in New York I cre- ated my own brand. I’m one of those who prefer to learn through experience, I don’t have much patience to read schools for years. The fact that I studied economics was very useful in understanding how to maintain consistency of the supply and demand curve in the fashion sector! Brands / Lorem The Turkish Perspective 53 Content: Leading Mobility and Connectivity Technologies P57 A Paradigm Shift in Turkish Jewelry P60 1DWXUDO )EHU 5HQIRUFHG &RPSRVWHV P62 5DLVLQJ D Generation to Change the World P64 TECHNOLOGY, JEWELRY, INNOVATION, START-UP TECHNOLOGY LEADING MOBILITY AND CONNECTIVITY TECHNOLOGIES Mnkdblam^\agheh`r`bZgmO^lm^eZbflmh[^ma^Öklm\hfiZgr\hfie^mbg`bmlmkZgl_hkfZmbhg by maintaining its leadership in Industry 4.0. BY BEKİR BİLGİLİ 54 Brands / Vestel ESTEL GROUP OF V COMPANIES RSHUDWHVLQ white goods, electronics, digital SURGXFWV,7OLJKWLQJDQG defense industry industries. Producing several devices from televisions to white goods at the Vestel City located LQ0DQLVD9HVWHOHPSOR\V WHFKQRORJLHVVXFKDV$,URERWV DQG,R7DWLWVIDFWRU\$WWKHVH IDFWRULHVZLWKGDLO\SURGXFWLRQ FDSDFLW\RIXQLWV 9HVWHOSURGXFHVWKHSURGXFWV GHYHORSHGDQGGHVLJQHGE\RXU Turkish engineers. $VRQHRIWKHFRPSDQLHV LQYHVWLQJLQ,QGXVWU\ 9HVWHODLPVEHLQJWKHoUVW FRPSDQ\FRPSOHWLQJ its transformation by PDLQWDLQLQJLWVOHDGHUVKLSLQ this area. Vestel does not see ,QGXVWU\RQO\DVDURERWLF SURGXFWLRQRUDXWRPDWLRQ SURMHFWDQGHQGHDYRUVWR PDNHGLJLWDOL]DWLRQDFRPSDQ\ FXOWXUHIURPSURGXFWLRQVWDJH WRVDOHVDQGDIWHUVDOHVVHUYLFHV to customer services. For the future vision of Vestel in long WHUP,QGXVWU\FRQFHSW as well as “Mobility” and $,LVXVHGIRUTXDOLW\ \HDU)XUWKHUPRUHLQ “Connectivity” technologies FRQWUROSURFHVVHV$, 9HVWHOHQWHUHGWKHWRSDV FRQVWLWXWHDQLPSRUWDQWSDUW UHFRJQL]HVWKHSURGXFWV WKHRQO\7XUNLVKFRPSDQ\ RIWKH5 'HIIRUWV6HUYLFHV models, runs different tests WRWKHOLVWRIFRPSDQLHV RIIHUHGXQGHUWKHFRQFHSWRI accordingly, and solves the with highest number of Smart Houses, Smart Cities SUREOHPVLIDQ\6HOIGULYLQJ DSSOLFDWLRQVWRWKH(XURSHDQ DQG,QWHUQHWRI7KLQJVZLOOEH vehicles are also used at 3DWHQW2IoFH7KLVLQGLFDWHV areas which Vestel will win a the Vestel City. The boxes the success of Turkish name for itself. containing the main boards of engineers. VHYHUDOWHFKQRORJLFDOSURGXFWV PRODUCTION IN DARK ROOM IURPVPDUWSKRQHVWRZKLWH GLOBAL GROWTH IS THE FOCAL (PSOR\LQJWHFKQRORJLHVVXFK JRRGVDUHWUDQVSRUWHGWRWKH POINT OF ITS LONG TERM STRATEGY DV$,URERWVDQG,R7DWLWV UHOHYDQWXQLWVZLWKVHOI 9HVWHOFRQWLQXHVWRGHYHORS factories, Vestel carries out driving vehicles. DQGSURGXFWZRUOGFODVV VRPHRIWKHSURGXFWLRQVLQ WHFKQRORJ\,R7YLVLRQLV dark rooms where only robots STANDS OUT WITH ITS R&D not only limited with smart DUHRSHUDWHG$VQRKXPDQLV INVESTMENTS KRXVHV9HVWHOKDVSUHVHQFH HPSOR\HGLQWKLVVHFWLRQZKHUH 5 'DQGLQQRYDWLRQDUHYHU\ in several areas of the smart ZKLWHJRRGVDUHSURGXFHG LPSRUWDQWIRU9HVWHO9HVWHO city ecosystem such as DOOWKHRSHUDWLRQVDUHFDUULHG KDV5 'FHQWHUVDQG Vestel entered the top smart mirrors, smart canes, RXWLQDGDUNURRPHTXLSSHG 5 'HQJLQHHUVJOREDOO\ 50, as the only Turkish urban lighting, electric car with sensors and infrared $VRQHRIWRS7XUNLVK company, to the list charging units etc. Vestel FDPHUDV,QWKLVZD\ERWK FRPSDQLHVDPRQJWKHoUVW of 100 companies listens to its consumers, takes WKHHOHFWULFLW\FRQVXPSWLRQ FRPSDQLHVLQWKHZRUOG with highest number their requests into account, and heating costs reduce. ZLWKKLJKHVW5 'VSHQGLQJ DQGSURGXFHVWHFKQRORJ\ $QGWKHSURGXFWLRQHIoFLHQF\ 9HVWHOUHVHUYHVSHUFHQWRI of applications to the DFFRUGLQJO\:LWKLQWKHVFRSH increases. LWVWXUQRYHUWR5 'HYHU\ >nkhi^ZgIZm^gmH_Ö\^' RI6PDUW/LIHYLVLRQLW APRIL 2019 ISSUE 69 The Turkish Perspective 55 H[SRUWFKDPSLRQRI7XUNH\ IRUWKHODVW\HDUVLQWKH HOHFWULFHOHFWURQLF9HVWHOLV WKHVHFRQGODUJHVWSURGXFHULQ WKH(XURSHDQ79PDUNHWDQG Vestel exports to 155 FRXQWULHVDVWKHH[SRUW LVDPRQJWRSJLYHSURGXFHUV FKDPSLRQRI7XUNH\IRU in the white goods market. WKHODVW\HDUVLQWKH HOHFWULFHOHFWURQLF 7KHSULPDU\H[SRUWPDUNHWLV (XURSH6PDUWSURGXFWVDUH WKHOHDGLQJH[SRUWSURGXFWV LQWKLVJHRJUDSK\:LWKWKH biggest share in becoming the H[SRUWFKDPSLRQWHOHYLVLRQ SURGXFWLRQLVWKHPDLQ market. On the other hand, Vestel continues with its ZLOOEHSURGXFHGDWWKH9HVWHO UDSLGJURZWKLQWKH(DVWHUQ City. And the collaborations (XURSHPDUNHW,QDGGLWLRQ with another world giant, WR(XURSH $XVWUDOLD,QGLD Amazon, still continue. Africa, Middle East, Oceania, Thanks to the TVs with and Latin America markets Amazon Alexa, all the devices DUHDPRQJWKHLPSRUWDQW in the house can be controlled H[SRUWUHJLRQV3URGXFWV through TV. Vestel also SURGXFHGDFFRUGLQJWRWKH continues its collaborations cultural and social habits of ZLWKZRUOGUHQRZQHGEUDQGV each country are one of the VXFKDV'DHZRR(OHFWURQLFV PRVWLPSRUWDQWUHDVRQVRI 7RVKLEDDQG6KDUS success. On the other hand, FROODERUDWLRQVZLWKZRUOG EXPORT CHAMPION OF TURKEY UHQRZQHGEUDQGVSRVLWLYHO\ 9HVWHOJHWVSHUFHQWRILWV DIIHFWWKHH[SRUWSHUFHQW SURGXFHVTXLHWHUPDFKLQHV UHYHQXHIURPH[SRUWDQG of the sales are obtained that consume less energy and offers its technology to three IURPH[SRUW,QH[SRUW water with a sustainability fourth of the world. Vestel UHYHQXHVKDYHLQFUHDVHGE\ DQGHQYLURQPHQWIULHQGO\ H[SRUWVWRFRXQWULHVDVWKH SHUFHQWWR86ELOOLRQ DSSURDFK,WIROORZVXSWKH WUHQGVVKDSHVLWVSURGXFWV accordingly, and creates new technologies and new trends. Vestel lists its strategy IRUWKHXSFRPLQJSHULRGDV mobile devices, wearable technologies, electric cars, battery technologies, and cloud services. And global JURZWKLVWKHIRFDOSRLQWRILWV long term strategy. Vestel continues to FROODERUDWHZLWKZRUOG renowned brands in order to further strengthen its SRVLWLRQLQH[SRUW:LWKLQWKH VFRSHRIFROODERUDWLRQZLWK Google, which was recently announced at the Mobile World Congress (MWC) in Barcelona, Android TVs with $QGURLG3LHRSHUDWLQJV\VWHP 56 Brands / Kismet by Milka JEWELRY A PARADIGM SHIFT IN TURKISH JEWELRY :lZc^p^ekr[kZg]maZm\hngmlphke]&k^ghpg^]Ö`nk^lebd^FZ]hggZ%GZhfbPZmml% ;kbmg^rLi^ZklZg]:gg^AZmaZpZrZfhg`bml\nlmhf^kl%Dblf^m;rFbedZbglibk^l ^o^krphfZgmh\k^Zm^ma^_nmnk^h_a^k]k^Zfl' BY İREM GÜNŞEN RIVEN BY THE IDEA she had to feed the urge to EMPOWERMENT OF STRONG WOMEN :LWKLQWKHLUSX]]OLQJQDWXUH D of evolving, growing and create that constantly lived $VWURQJLQGHSHQGHQWZRPDQ OLHVSDVVLRQKDUGZRUNDQGD constantly “moving forward”, LQVLGHRIKHU,WZDVDIWHU ZKRQHYHUVWRSVGUHDPLQJ FRQVWDQWGHVLUHRIEHWWHUPHQW Kismet by Milka, the Turkish coming to realisation that DQGoJKWLQJIRUKHUGUHDPV both in terms of themselves oQHMHZHOOHU\EUDQGKDV she had a lot to say to the LVWKHHSLWRPHRIWKH.LVPHW and their surroundings. This VSUHDGLWV ZLQJVDQGLVOLYLQJ world about women that her by Milka woman. The VHDRIHPRWLRQVWKDWSURSHO LWV SULPH&UHDWHGE\0LOND brand began to form. The FRPSOH[LW\RIZRPHQPDNH women to constantly move Karaagacli herself, the brand brand became her very own WKHPDSHUIHFWVXEMHFWWRVWXG\ IRUZDUGKDVLQVSLUHGDQG LVDUHpHFWLRQRIWKHGHVLJQHUV SODWIRUPLQZKLFKVKHZDVDEOH Beneath each and every layer FRQWLQXHVWRLQVSLUH0LOND take on womanhood. IXOO\H[SUHVVKHUVHOIDQGKHU a woman decides to reveal, 7KHGHSWKRIDZRPDQLVVR After a whirlwind career in SHUFHSWLRQWRZDUGVZRPHQLQ OLHVDGLIIHUHQWVHFUHW,W VKDUG vast that she unconsciously advertising, she realised that WKHIRUPRIMHZHOOHU\ WRGHoQHZKDWDZRPDQLV FRQWLQXHVWRUHpHFWVRPHWKLQJ APRIL 2019 ISSUE 69 Brands /Lorem Ipsum TheThe Turkish Turkish Perspective Perspective 6557 new throughout her life while never aiming to settle. Let alone this trait of women, KHOSVWKHGHVLJQHU0LOND .DUDDJDFOLUHPDLQLQVSLUHG DWDOOWLPHV0LOND VPXVH were the women she had seen throughout her life and with them by her side both PHWDSKRULFDOO\DQGSK\VLFDOO\ she brought Kismet, her brand WRLWV th year. The little girl who braided her own bracelets DW%X\XNDGDKDSSHQHGWR oQGKHUVHOIDVWKHFUHDWRURI 7XUNH\ VoUVWHYHUkGHVLJQoQH Surpassing borders of MHZHOU\yEUDQG7KHQFRPHVWKH TXHVWLRQ:KDW VKHUVWRU\" its’ hometown, Kismet While continuing her career has now turned into a in advertising, Milka had to global brand and can constantly travel back and forth be seen worn by the likes to London. While doing so, she of Madonna to Beyonce always brought gifts with her have diversity. There were silver or bronze was utilized. and Rihanna, Meghan for her close friend Marta. This WZRRSWLRQV3HRSOHHLWKHU Basically, there was no in Markle to Julia Roberts one time, she brought her an ERXJKWMHZHOU\WKDWZDVVROG EHWZHHQ.LVPHWoOOHGWKHJDS and many more names evil eye necklace, that later on DWWUDGLWLRQDOMHZHOHUVDQG RIWKLVQRQH[LVWHQWPDUNHW to count… EHFDPHSDUWRI0DUWD VVNLQ WKHVHSLHFHVZHUHVRKHDY\ 7KHSLHFHVEURXJKWWROLIHE\ 7KHGHVLJQHUJRWVRLQVSLUHG WKDWWKH\GLGQRWoWGDLO\ Kismet were easily carried E\WKHSRVLWLYHUHDFWLRQWKH life. On the other end of the from day to night, yet were kHYLOH\HyKDGUHFHLYHGWKDWVKH VSHFWUXPOD\MHZHOVWKDW PDGHRXWRIJROGDQGSUHFLRXV GHFLGHGWRWDNHDOHDSRIIDLWK ZHUHQ WPDGHRXWRISUHFLRXV gems. The brand created DQGOHDYHKHU\HDUROGFDUHHU PHWDOV,QVWHDGVHPLSUHFLRXV a segment that luxury and in advertising behind. Not so VWRQHVJROGSODWLQJVWHUOLQJ casualness mingled and this long after this daring action, UHVXOWHGLQWKHSHUIHFWEOHQG Kismet by Milka was born. Kismet by Milka was not 1RZDGD\VWKHkHYLOH\HyKDV only a change in the market, WXUQHGLQWRWKHEUDQGV LFRQLF but also a change in Turkish V\PERODQGDWLW VWK\HDUKDV KDELW7KHLGHDRIZKDWMHZHOU\ EHHQUHIXUELVKHGWRPHHWLW V meant for the ordinary Turk buyers yet again. had began to alter. “We mold our lives and our 7RGD\ZKHQSHRSOHKHDU future with each decision we the name Kismet they think PDNH,W VRQH VVHOIWKDWKROGV RIMHZHOU\WKDW VDOZD\V WKHSRZHUEHKLQGKLVKHUIDWHy GLIIHUHQWDQGSHUVRQDO Karaagacli says. The word 6XUSDVVLQJERUGHUVRILWV “Kismet” means luck, fate, hometown, Kismet has now destiny. All of these words are turned into a global brand intertwined with the “future”. and can be seen worn by the Karaagacli believes that this likes of Madonna to Beyonce brand is her own “Kismet”, her DQG5LKDQQD0HJKDQ own destiny... 0DUNOHWR-XOLD5REHUWV The little girl who and many more names to COMBINATION OF LUXURY AND FRXQW{1HYHUWKHOHVVMXVWDV CASUALNESS braided her own the Kismet by Milka woman $VSUHYLRXVO\PHQWLRQHG bracelets, happened to ZKRQHYHUVWRSVGUHDPLQJ .LVPHWE\0LONDLVWKHpDJ Ög]a^kl^e_Zlma^\k^Zmhk the brand as well refuses to KROGHURIWKHkoQHMHZHOU\y h_Mnkd^rÍlÖklm^o^k be content with the success it FDWHJRU\LQ7XUNH\\HDUV Ê]^lb`gÖg^c^p^ekrË has earned and continues to DJRWKHMHZHOU\PDUNHWGLGQ W [kZg]' move forward at all times… 58 Brands /B-Preg B-Preg offers Donec consectetur sustainable, varius nisi eget aliquet. green and innovative Vivamus fermentum material solutions DXFWRULPSHUGLHW WRFRPSDQLHVLQWKH Phasellus gravida. automotive industry. INNOVATION NATURAL FIBER REINFORCED COMPOSITES ;&Ik^`%ZMnkdblalmZkm&nih__^klZg^\h&_kb^g]erbgghoZmbo^lhenmbhg_khfeZ[ mhfZkd^m_hkZnmhfhmbo^bg]nlmkrmZk`^mbg` BY İREM GÜNŞEN N THE AUTOMOTIVE SXUSRVHRIUHGXFLQJ&22 PDWHULDOYHUWLFDO%3UHJ PDUNHWRIQDWXUDOoEHU I sector, fossil fuel vehicle HPLVVLRQVLQIRVVLOIXHOHG offers sustainable, green and UHLQIRUFHGFRPSRVLWHV SURGXFHUVDUHH[SHFWHGWR vehicles by decreasing fuel innovative material solutions Easing off the intensive work SD\DWRWDORIELOOLRQLQ FRQVXPSWLRQLQVKRUWWHUP WRWKH2(0DQG7,(5 VWHSVLQSURGXFWLRQSURFHVV total, as they do not meet the DQGSURYLGHORQJHUGULYLQJ FRPSDQLHVLQWKHDXWRPRWLYH such as energy, chemical and WDUJHW&22 emission GLVWDQFHVLQHFRIULHQGO\ industry. ODERUWKHVWDUWXSVLPSOLoHV OLPLWYDOXHV7KHPDMRU vehicles in long term. SURGXFWLRQDQGRIIHUVDPRUH SUREOHPIRUWKHUHSODFHPHQW $WWKLVSRLQWWKHUHLVD A MORE ECO-FRIENDLY SOLUTION HFRIULHQGO\VROXWLRQLQ of fossil fuel vehicles by new 7XUNLVKVWDUWXSZLWKDQ ON GLOBAL SCALE FRPSDULVRQZLWKLWVJOREDO JHQHUDWLRQHFRIULHQGO\ LQQRYDWLYHVROXWLRQ%3UHJ %3UHJLVDFRUSRUDWH FRPSHWLWRUVLQ)UDQFH hybrid or electric vehicles )RXQGHGLQ%3UHJ VSHFLDOL]HGLQQDWXUDOoEHU 6ZLW]HUODQGDQGWKH8. with low CO2 emissions is VHWRXWWRGHYHORSPDWHULDOV UHLQIRUFHGFRPSRVLWHV7KH 7KDQNVWRWKHSURGXFWLRQ the limited driving distance. WKDWZLOOKHOSUHGXFHWKH oUVWFRPSDQ\LQWKLVoHOG WHFKQLTXHDQGSURGXFWLRQ Making no concessions on carbon emissions of the in Turkey. With its original OLQHWKHSURGXFWLRQUDQJH safety, the automotive sector WUDQVSRUWVHFWRULQRUGHU SURGXFWLRQPHWKRGDQG RI%3UHJLVGLYHUVLoHGLQD is looking for technologies WRUHGXFHWKHSDFHRIJOREDO SURGXFWLRQOLQHLWFRPSHWHV ZLGHUDQJHRIP to lighten vehicles in the ZDUPLQJ IRFXVHVRQWKH ZLWKJOREDOSOD\HUVLQWKH ZKLOHFRPSHWLQJSURGXFWV APRIL 2019 ISSUE 69 The Turkish Perspective 59 offer solutions ranging from 7KHVWDUWXSKDVDQ >Zlbg`h__ma^bgm^glbo^ WRP H[SHULHQFHGWHDPRI work steps in produc- Established by a young textile, machinery and tion process such as UHVHDUFKHUZKRFRPSOHWHG ELRFRPSRVLWHHQJLQHHUV her doctoral studies in textile and stands on with the energy, chemical and oHOG%XUFX.DUDFD8þXUDO VXSSRUWRI7KH6FLHQWLoF eZ[hk%;&Ik^`lbfiebÖ^l DQG(UKDQ6HVVL]RþOXZKR DQG7HFKQRORJLFDO5HVHDUFK production and offers had worked as a senior &RXQFLORI7XUNH\WKH5R\DO a more eco-friendly executive for more than Academy of Engineering solution in comparison \HDUVLQWKHDXWRPRWLYH ,QQRYDWLRQ/HDGHUV3URJUDP with its global competi- VHFWRU%3UHJWULHVWR DQG8OXGDþ$XWRPRWLYH tors in France, Switzer- WXUQDODERUDWRU\EDVHG ,QGXVWU\([SRUWHUV 8QLRQ eZg]Zg]ma^ND' technological discovery into great success story on a global scale. )RUWKLVSXUSRVHWKH VWDUWXSUHFHQWO\MRLQHG WKH-(&:RUOG WKHODUJHVWFRPSRVLWH exhibition in the world, and introduced the WKHUPRSODVWLF8' XQLGLUHFWLRQDO SUHSUHJ structures which are GHYHORSHGE\WKHHQGRI RQDJOREDOVFDOH7KLV LVDSUHWW\XQLTXHH[DPSOH IRUDVWDUWXSZRUNLQJRQ GHHSWHFKQRORJLHVLQWHUPV RIGHYHORSLQJWHFKQRORJ\ in a short time and moving LWWRWKHJOREDOVKRZFDVH FAR BETTER PERFORMANCE 8')OD[GHYHORSHGE\ %3UHJLVDSRO\SURS\OHQH oOPVWUXFWXUHZLWKXQLTXH mechanical and acoustic SURSHUWLHVZKHUHWKHpD[ oEHUVDUHRULHQWHGLQDVLQJOH GLUHFWLRQ/RQJVWDQGLQJ studies in the laboratory and the results of newly FRPSOHWHGVHFWRUWULDOV KDYHFRQoUPHGWKDW PPWKLFNFRPSRVLWHSODWHV SURGXFHGZLWK8')OD[ achieve very similar or better PHFKDQLFDOSHUIRUPDQFH WKDQJODVVPDWUHLQIRUFHG WKHUPRSODVWLFV *07 0RUHRYHU PP FRPSRVLWHSODWHVSURGXFHG ZLWK8')OD[RIIHUIDU EHWWHULQVXODWLRQZHLJKW SHUIRUPDQFHWKDQ(3'0 VRXQGEDUULHUVSURYLGLQJ XSWRG%RIDXGLR transmission loss. 60 Brands /Minorpreneurs result of that, they believe Donec consectetur that if they have a chance varius nisi eget aliquet. Vivamus fermentum to create any goodness for DXFWRULPSHUGLHW their country and also for the Phasellus gravida. world itself, they have to do it which necessary to make it real. Because of this reason they have exited from their VWDUWXSDQGDFTXLUHGHQRXJK FDSLWDOWREXLOGDQGJURZ 0LQRUSUHQHXUV 0LQRUSUHQHXUVZDV founded to work with children and teenagers DJHGWREXLOGFUHDWLYH social individuals out of WKHPZKRQHYHUJLYHXSLQ 2FWREHU,ONHU APRIL 2019 ISSUE 69 The Turkish Perspective 61 GLVFRYHUSRWHQWLDORIWKH their students try to educate \RXWKRQHVDJHGWR youth ones to create a better DQGUHPRGHORXUHGXFDWLRQ future for them. systems for each learning VW\OHVRIHYHU\VWXGHQW7KLV MINOREDU WILL BE THE WORLD’S will be our solution for the FIRST BLOCKCHAIN BASED IXWXUHy7KH\SXWWRJHWKHU E-LEARNING PLATFORM $WDWXUN VYLVLRQZLWK 0LQRUSUHQHXUVDOVRKDYH technology of today. PDQDJHGDFDPSDLJQ 0D\oUVWFRXUVH called “Children Who Will RI0LQRUSUHQHXUVZKLFK Enlighten Our Future” and LVSUHSDUHGE\DYLVLRQ ZLWKWKLVFDPSDLJQWKH\ DOPRVW \HDUVDJRPHW have been going to the rural with students. The vision areas to educate children and the new education ZKRKDYHDSRWHQWLDODQGWU\ V\VWHPKDYHZRUNHG WRJLYHWKHPVFKRODUVKLSV different students under MinorEdu will to make the world a better \HDUVROGWKH\FDOOHG be the world’s SODFH7KH\KDYHEHHQ WKHPPLQRUSUHQHXUV Öklm[eh\d\aZbg GHYHORSLQJDQHOHDUQLQJ KDYHIRXQGHGGLIIHUHQW based e-learning SODWIRUPDERXWWKLVSURMHFW VWDUWXSV,Q PRQWKVWHDP platform that has called MinorEdu. MinorEdu RI0LQRUSUHQHXUVDOZD\V an AI to learn the ZLOOEHWKHZRUOG VoUVW hold their hands of their learning styles of EORFNFKDLQEDVHGHOHDUQLQJ VWXGHQWVRQWKHLUMRXUQH\ SODWIRUPWKDWKDVDQ$,WR to make them successful. bmllmn]^gml' learn the learning styles Therefore they have succeed RILWVVWXGHQWVDQGUH ORWVRIDFKLHYHPHQWV7KH\ PRGHODQGUHVFKHGXOHDOO KDYHZRQGLIIHUHQW continuing to achieve HGXFDWLRQSURJUDPVIRU SUL]HVIURPFRPSHWLWLRQVLQ ORWVRIPRUH,Q\HDUV each student. Alumni of Turkey and those students 0LQRUSUHQHXUVKDYHZRUNHG MinorEdu will become the have earned totally over GLIIHUHQWSULYDWHVFKRROV founder of the next billion øIURPWKHLUVWDUWXSV FRPSDQLHVDQGWKH\ GROODUWHFKFRPSDQLHV/RWV LQPRQWKV,Q7XUNH\ KDYHPLQRUSUHQHXUV of investors have started to RQO\RIVWDUWXSV (students) now. Those IRXQGHGDQHVSRUWWHDP WDONZLWK0LQRUSUHQHXUVWR HDUQDSSUR[LPDWHO\ PLQRUSUHQHXUVKDYHZRQ called Gamers of Future – in MRLQWKHERDUGRIGLUHFWRUVDV yearly. Considering this RYHUSUL]HVZRUOGZLGH shortly GoF – to train youth an investor of MinorEdu to UDWLR0LQRUSUHQHXUVZDV RIWKHPEHD7('[VSHDNHU RQHVZKRKDYHSRWHQWLDO JHWDFKDQFHWREHWKHoUVW WLPHVPRUHVXFFHVVIXO an one of them was the DERXWEHLQJDQHVSRUW investors of the founders with their education youngest one in MENA. SOD\HU*DPHUVRI)XWXUH of next Tesla, Airbnb, SURJUDPV%HFDXVHRIWKRVH 7KH\KDYHZRQXQLYHUVLW\ LQLWVoUVWVHDVRQLQHVSRUW +\SHUORRS{HWF achievements they have VFKRODUVKLSVWKDQNVWRWKHLU DUHQDWKH\ZHUHWKHWKWHDP Finally we want to share invited to Web Summit VWDUWXSDFKLHYHPHQWV7KHLU LQ7XUNH\ V6XSHU/HDJXH their motto, which is a which is biggest technology VWDUWXSVKDYHPDQDJHGWKHLU ,QWKHLUVHFRQGVHDVRQWKH\ SKUDVHIURP$WDWËUNk Agenda FAIRS, EXHIBITIONS, SUMMITS AND MEETINGS IN THE NEXT MONTH APRIL HERITAGE ISTANBUL 11-13 HILTON ISTANBUL BOSPHORUS New technologies give opportunities for cultural heritage by causing worldwide interest, 25 APRIL 2019 enriching communication and techniques. Aiming at gathering the institutions working for preserving, MARKETING MEETUP 2019 keeping and transferring the UNIQ ISTANBUL cultural heritage to the future with sectoral suppliers, HERITAGE The eagerly-anticipated Marketing Meetup 2019 will bring ISTANBUL which is organized by internationally-renowned speakers face-to-face with the audience the motto “Securing the Future for during UNIQ Istanbul on April 25th Marketing Meetup is noted the Past” will be held for 4th time in Hilton Istanbul Convention and for challenging clichés by shifting the focus on business intelligence, Exhibition Center. analytics and intellectuality. This year’s meetup is poised to embrace the “happiness” theme as part of the UNIQ Istanbul on April 25th. APRIL AUTOMECHANIKA ISTANBUL Marketing Meetup will play host to resounding, prominent names this 04-07 TÜYAP FAIR CONVENTION AND \HDU*OREDO7HDFKHU3UL]HZLQQHU$QGULD=DoUDNRXZLOOWKURZOLJKWRQ CONGRESS CENTER the importance of creativity in education. Shed Simove, once dubbed the “Marketing God”, will share 3 ways to develop incredible ideas. Solarex Istanbul Fair, which will be organized by the coordination of TR Ministry of Trade and General Secretariat of Istanbul Minerals and Metals Exporters Union (IMMIB) will bring together the industry’s leading As a meeting place for the industry, companies and a large number of professional dealership trade and maintenance visitors. Interesting events which are including 61st AYMOD INTERNATIONAL and repair segment, Automechanika FOOTWEAR FASHION FAIR H[SHUWQDPHVLQWKHLUoHOGVVKHGOLJKWRQ Istanbul provides a major platform sector professionals. CNR EXPO YEŞİLKÖY for business and technological knowledge transfer. 03 – 06 APRIL 2019 SOLAREX ISTANBUL ISTANBUL FAIR CENTER Automechanika Istanbul will open New products and services will be 04 – 06 APRIL 2019 its doors again for the 13th time in introduced at AYMOD - International Istanbul on April 4th. The location Footwear Fashion Exhibition, the second of Turkey makes Automechanika largest footwear exhibition worldwide, Istanbul the most important exhibitor companies will display their international trade platform of latest products and increase their trade the region for all domestic and volume. 20 thousand professional buyers foreign companies that plan to are expected at the exhibition which will make investments in neighbouring be held on 60 thousand sqm. countries’ market. APRIL 2019 ISSUE 69 63 Figures FEBRUARY EXPORT VOLUME HITS RECORD HIGH Shattering the record through the history of Turkey, the highest export volume of February observed in 2019. SECTORS 2018 2019 Total share ($1000) ($1000) in 2018 (%) Ship and Yatch 56.242 76.164 0,6 Chemicals and Chemical Products 1.260.230 1.635.174 10,3 Jewellry 195.475 250.813 2,6 Aqua and Animal Products 177.209 211.337 1,5 Defence and Aerospace 149.655 171.627 1,2 Change (‘19/’18) The export figures are boosted in 2019. In February, export volume increased by 3.7 percent compared to the same month of the previous year and reached 14 billion 312 million dollars. These figures are the highest export figures of February month throughout the history of Turkey. While the import figures reduced by 18.7% and worth 16 billion 161 million SECTORS dollars, rate of exports meeting Ship and imports rose to 88.6%. Taking all Yatch these data account, remarkable Chemicals and Chemical increases were observed in Products following sectors; aqua and Jewellry animal products, chemicals and Aqua and chemical products, ship and Animal Products yatch, defense and aerospace Defence and and jewelry.Exports of 19 Aerospace sectors increased. Source: TİM 64 Figures 1.19 0.28 EXPORTS TO TOP 20 NETHERLANDS COUNTRIES BY TURKEY FRANCE 0.41 0.57 (BILLION $) Turkish exports to most UK 0.85 prominent 20 markets USA in the globe enjoyed a favourable month in 0.59 0.74 February 2019. 0.20 0.29 0.32 RUSSIA 0.30 0.80 BULGARIA 0.21 CHINA GREECE IRAN 0.16 0.20 0.19 ISRAEL 0.35 0.23 SAUDI IRAQ ARABIA 0.56 0.27 Data: ŗ 2019 ISSUE 69 NEW STYLE FOR THE NEW AIRPORT JOURNEY TO THE NEW HOME OF TURKISH AIRLINES TheThe airlineairline that fflieslies ttoo more ccountriesountries than aanyny ototherher awaitsawaitsyou you inin ththeewor world’sld’snew new aviation center center ISTANBUL AIRPORT turkishairlines.com