welcome to the world s WHO/NMH/TFI/02.03 largest sporting which is

NMH Communications: Creating space for public health. This document is a product of Policy Analysis and Communications, Tobacco Free Initiative and also tobacco free tobacco

kills don t be duped

tobacco free is about

people sport is about

fairness sport is about

commitment sport is about

achievement sport is about

tobacco free enter the

stadium tobacco kills don t

be duped welcome to the

world s largest sporting

which is also tobacco free

enter the stadium sport is welcome to the world s largest sporting which is also tobacco free spo tobacco free tobacco free sport tobacco free sport tobacco fre welcome to the world s largesttobacco sporting which isfree also tobacco sports free spo tobacco free sports tobacco free sports tobacco free sports tobacc World No Tobacco Day activities are coordinated The designations employed and the presentation every year by the Tobacco Free Initiative of the of the material in this publication do not imply World Health Organization. the expression of any opinion whatsoever on the part of the World Health Organization concern- © World Health Organization, 2002. ing the legal status of any country, territory, city All rights reserved. or area or of its authorities, or concerning the Requests for permission to reproduce or translate delimitation of its frontiers or boundaries. WHO publications – whether for sale or for non- The World Health Organization does not warrant commercial distribution – should be addressed to tobacco free sports that the information contained in this publication Publications, at: is complete and correct and shall not be liable for Fax: +41 22 791 4806 any damages incurred as a result of its use. play it clean Email: [email protected] Design: Tushita Graphic Vision, Tushita Bosonet et Carine Mottaz, CH-1207 Geneva.

World No Tobacco Day 31 May afghanistan albania algeria andorra angola argentina armenia australia welcome to the world s largest sporting which is also tobacco free sport austria azerbaijan bahamas bahrain bangladesh barbados belarus belgium belize benin tobacco free sports tobacco free sports tobacco free sports tobacco fre bhutan bolivia bosnia and herzegovinaWorld botswana NoTobacco brazil brunei darussalam bulgaria Day burkina welcome to the 31world sMay largest sporting which is also tobacco free sport faso burundi cameroon cambodia canada cape verde central african republic chad chile china tobacco free sports tobacco free sports tobacco free sports tobacc Enter The Stadium —Tobacco Free Sports

Sports and tobacco do not mix… FIFA’s May 31, 2002. Knowledge, provoking a new understand- Until recently, they were everywhere. From Something started to change in 1998 when parliaments to strengthen existing rules or decision to back our public health cause World’s largest sporting event, the FIFA ing of an issue. Knowledge, setting people your humble sports field around the corner 191 countries set about working on the pro- write in new ones. One area where the call is a significant step towards achieving 2002 World Cup games, to begin in Seoul, free. Knowledge, spurring some to act, oth- to the grand stadia of the world, not to posed Framework Convention on Tobacco has been strong and unanimous has been this goal.The world’s biggest sporting Republic of Korea. ers to legislate, and yet others to agitate. mention clothing and equipment used by Control (FCTC). As WHO readied the ground sports. Country after country has called for event is now tobacco free. athletes and fans, tobacco beckoned from for a tobacco treaty, first about tobacco abolishing any links between tobacco and

Dr Gro Harlem Brundtland, May 31, 2002. In the beginning, people did not know every corner. related diseases, and later about the product sports. The WHO launched its own Tobacco Director-General, World Health The World Health Organization’s 191 that tobacco was a killer. Most people still that was allowed to cause 4.2 million deaths Free Sports in 1999 joining forces with the Organization commending FIFA Member States celebrate World No do not know that a cigarette is a highly The glare of boisterous publicity around annually now and an estimated 10.4 million US Centers for Disease Control (CDC). From for declaring the 2002 World Cup Tobacco Day (WNTD). engineered product designed to bring on tobacco products was deliberately deaths in 2025. The first barrage of ques- sports clubs, to stadia around the world, Tobacco Free early addiction and sure death in one in designed to keep the gore of deaths tions led to more questions until suddenly from sports goods manufacturers to sports If our sport could once be used to pro- Two mandates. Two dreams. A shared two of its regular users. Most people do caused by them away from the public eye. the floodgates were opened for truth to television broadcasters to governments mote tobacco when we did not know vision and a global event. The world of not know that tobacco companies use The deception was for the public. The prof- pour out. The story was ugly. It was a tale negotiating the FCTC, the verdict was better, we have an obligation to use it to health and the world of sport came sports, from playgrounds to national and its were for the companies and the death of deception and deceit with tobacco unequivocal and unrelenting: tobacco and discourage tobacco now that we do.This together on May 31, 2002 to write a piece international stadia as well as sports goods, and disease burden were for countries to industry’s own documents showing that sport do not mix. is an obligation towards all those who, of public health history. The World Cup as marketing and recruitment settings to cope with. they were enticing children as young as in the past, have suffered as a conse- games were declared tobacco free for the attract new and younger victims while nine to smoke or chew tobacco. Sports sta- Declaring sport an important link in the quence of having been duped into first time ever. Billions of viewers watched keeping the old ones addicted. When the Sports is a celebration of life. It inspires dia where unsuspecting children and youth communication of tobacco-related diseases, thinking tobacco and football have the kick-off game beginning with tobacco World Health Organization (WHO) decided healthy living, fair competition and above go to kick a ball or ride a bicycle were WHO has called for global bans on tobacco something in common...That’s why FIFA free messages flashing around the world as in 1998 to begin work on a set of global all, fun and camaraderie. Associating prime settings for tobacco promotion. WHO marketing, advertising and sponsorship of has been very ready to work with the well as in the stadium. rules to curb the marketing and promotion tobacco with sports helped hide the grim focused on the eye of the needle when it sport. It has called for an end to pernicious World Health Organization and the US of tobacco and its products, its focus truth about the death-causing ingredients told the world that tobacco was a commu- association between the life-affirming Centers for Disease Control to see how The journey to rid sports of the influence turned to the sports arena. The reasons these products contain. All this was done in nicated disease, communicated through activity that is sports and a life-taking prod- we can use the World Cup... to reflect of tobacco, however, began much earlier were obvious. Tobacco companies pump the name of freedom. All this was done in advertising, marketing and promotion. uct. This movement into centre court has modern knowledge and modern aware- and it was routed through knowledge, hundreds of millions of dollars every year the name of choice. It took half a century become a metaphor for the FCTC, whose ness of the dangers of tobacco use. outrage, decision, and action on the one into sponsoring sports events worldwide. of knowledge generation, outrage and WHO’s call for rules around tobacco has principal aim is to reclaim ground, includ-

Keith Cooper, Director of hand and science, policy, and implementa- court action to expose the inherent deceit met with success in many areas. Some ing policy ground, from vested interests. Communications Fédération tion on the other. In his remarks quoted behind the way tobacco companies countries have seized their courts for Internationale de Football above, the former FIFA official says it all. designed, manufactured, sold, promoted redress, others have worked through their Association (FIFA) November 2000 and protected their products. afghanistan albania algeria andorra angola antigua and barbuda argentina armenia australia colombia comoros congo cook islands c te d’ivoire croatia cuba cyprus czec austria azerbaijan bahamas bahrain bangladesh barbadosis belarusabout belgium belize benin republic democratic people’s republic of korea democratic republic of the congo denmar bhutan bolivia bosnia and herzegovina botswanasport brazil brunei darussalam bulgaria burkina djibouti dominican republicpeople ecuador egypt el salvador equatorial guinea eritre faso cape verde burundi cambodia cameroon canada central african republic chad chile china estonia ethiopia fiji finland france gabon gambia georgia germany ghana greece grenad Athletes, sports organizations, Tobacco Free Sports, launched as part of Federation in 2001 going tobacco free, the national and local sports the global advocacy project ‘’Tobacco Kills stage was set for the initiative moving ahead authorities, schools and uni- – Don’t be Duped’’, was designed to cap- in leaps and bounds. In November 2001, versity teams, sports media ture and channel the outrage over tobac- WHO, CDC, IOC and FIFA, joined by inter- and everyone interested in co-related deaths into the policy domain. national athletes, officially launched the physical activity are invited to The ploughing of the policy arena with Tobacco Free Sports initiative and ushered join this campaign for Tobacco science and economics sought to reframe in the topic as the official theme for the Free Sports.WHO urges peo- tobacco deaths and bring to it new under- 2002 World No Tobacco Day celebrations. ple everywhere to take back standing. From that of a nasty individual their right to health and In relation to the theme Tobacco Free Sports for World No Tobacco Day, 2002, I want habit, tobacco is now seen as a public healthy living and to protect to urge all the sportspersons including sports organizers and their respective gov- health disaster, exacerbated by the rapa- future generations from the ernments to make sports across the globe free from tobacco by not accepting spon- cious marketing of tobacco companies to preventable death and disease sorships from the tobacco companies. an unsuspecting public. The Tobacco Free caused by tobacco. Having played international for twenty-one years and having estab- Sports campaign’s contribution to this

Dr Gro Harlem lished the largest cancer hospital in Pakistan, Shoukat Khanum Memorial Hospital, global debate has been significant. Brundtland, Director- which is providing free medical services to the poor suffering from cancers, I have General, World Health witnessed from close the power and pervasiveness of tobacco promotion through In 1998, the IOC and WHO, in cooperation In 2002, Tobacco Free Sports came of age Organization sports and its disastrous health consequences in the form of cancers and deaths. with the Organizing Committee of the and started reclaiming ground in ways November 2001 Approximately 90% of the lung cancer in Pakistan is attributable to cigarette smok- Games, prohibited smoking in all Olympic unprecedented in WHO’s history. The 2002 ing.The fact that sports people are used as promoters of this killer and that disease sports venues. In 1999, the concept of a Salt Lake City Winter Olympics and the and death caused by smoking is absolutely avoidable saddens me. global Tobacco Free Sports initiative was 2002 Paralympic Winter Games kicked off Wherever and whatever you are playing, as sportsman or woman, let’s make a included as a part of the Tobacco Kills, the year’s tobacco free sports activities, fol- personal resolution on this World No Tobacco Day that we will not accept any tobac- Don’t be Duped media advocacy initiative. lowed by numerous national and interna- co sponsorships either personally or as teams.We will not play in any such events, An early partner was the CDC. tional events. Working jointly with FIFA, the which directly or indirectly promote tobacco – the killer, and hence we will not con- WHO was able to ensure that the 2002 FIFA tribute to millions of avoidable deaths every year in the world due to tobacco. Building on the momentum created by World Cup soccer games were tobacco free.

Imran Khan tobacco free Olympics, the idea was carried Former Captain of Pakistan Cricket Team to other sports. With the US Women’s Soccer team in 2000 and the South African Football guinea guinea-bissau haiti honduras hungary iceland india indonesia iran islands mauritania mauritius mexico federated states of monaco micronesia mongoli islamic republic of iraq ireland israel italy jamaica japan jordan kazakhstan kenya kiribati morocco mozambique myanmar namibia nauru nepal netherlands new zealand nicaragu kuwait kyrgyzstansport lao people’s isdemocratic about republic latvia lebanon lesotho liberia libyan arab niger nigeria niue norway oman pakistan palaufairness papua new guinea paraguay per jamahiriya lithuania luxembourg madagascar malawi malaysia maldives mali malta marshall philippines poland portugal qatar republic of korea republic of moldova romania russia The 2002 FIFA World Cup

May 2002 was a time for reckoning. In games; vending machines were disactivated There was more. Before the start of the Sports is about health.We firmly believe that the Olympics addition to the games themselves being or removed. Signs and audio messages in games and during the interval, a Public should not be associated with unhealthy behaviours, that’s tobacco free, WHO achieved a major many languages notified the public of the Service Announcement (PSA) on Tobacco why we work so hard to promote policies such as the breakthrough with the development of a tobacco-free policy. These policies applied Free Sports ran on the on the stadium’s tobacco-free Olympics.We can promote many such healthy Memorandum of Cooperation with FIFA to players’ and coaches’ zones, and areas screens and around the world on televi- lifestyles and are actively working with WHO in drafting for the World Cup in Korea and Japan in for media and VIPs as well. There was no sion. The Tobacco Free Sports logo similar policies. 2002.. It contained very specific measures tobacco advertising or promotion material appeared around the side by side with the

Juan Antonio Samaranch that would be taken to protect the players, at the venues. In addition, health informa- corporate sponsors of the games. The logo Former president, International Olympic Committee spectators, staff, volunteers, media as well tion on the dangers of tobacco use, the appeared during the entire opening match, Good athletes do not smoke as television viewers from the harmful false premises of the association of tobacco watched by millions of television viewers because they know sport and effects of tobacco exposure, consumption, and sports in advertising and promotion, around the world and continues to appear physical activity are deeply advertising, marketing and promotion dur- and FIFA’s decision to go tobacco free, was in the countless photos that were taken incompatible with tobacco use. ing the World Cup and future FIFA events. distributed at the stadium. during the match. The PSA was also We will continue to support the This policy and its development will have beamed to national broadcasters in over 80 campaign for tobacco control long term impact in ensuring smoke-free countries for broadcast in association with and healthy lifestyles in the stadiums in the seated areas for future the games as part of FIFA’s basic feed. The future. events as well, and was achieved through official site of the World Cup, www.fifa-

Dr Jacques Rogge, the collaboration with the WHO Western worldcup.com, hosted by Yahoo!, broke all President International Pacific Regional Office and WHO Country records, as the most frequently visited site Olympic Committee Office in Korea in World Cup and indeed international sport history. The Tobacco Free Sports logo, I am looking forward to being able to live and compete in fresh air during the 2002 Tobacco use, in any form, was restricted to poster and links to more information Games.Tobacco use and sports just don’t mix. Its not just smoking that can harm specifically designated areas, clearly indi- about the tobacco epidemic and the work you, but breathing in other people’s smoke can also hurt an athlete’s performance. cated and well apart from the main seat- of WHO figured prominently on the site

Jean Racine ing areas of the venues. No tobacco prod- and were viewed by billions of people. US women’s bobsled team ucts were sold or distributed freely at the Together, FIFA and WHO wrote a piece of public health history. federation rwanda saint vincent and the grenadines samoa san republic of macedonia tunisia turkey turkmenistan tuvalu uganda ukrain marino sao tome and principe saudi arabiais about senegal seychelles sierra leone singapore slovakia united arab emirates united kingdom of great britain and northern ireland united urugua slovenia solomon islandssport south africa spain sri lanka somalia sudan swaziland uzbekistan republiccommitment of tanzania united states of america vanuatu venezuela viet nam yeme sweden switzerland syrian arab republic tajikistan thailand the former yugoslav togo tonga yugoslavia zambia zimbabwe associate members puerto rico tokelau austria azerbaijan nepa “There are many difficult choices that public health has to make. This choice is not a difficult one: we can sell cigarettes, or we can protect our children.The cost of the first is unacceptably high, while the while the benefit of the second has no price. PAHO Talking about tobacco-free urges sports events to refuse tobacco sponsorship and to make sports is the first step toward Tobacco and sport simply do not mix. Sport supports health Africa has one of the fastest their venues smoke-free.We also urge governments to prohibit generating broad public sup- and well-being.Tobacco takes health away. growing prevalence rates of the use of sports – or any other event sponsorship – to promote

port to reclaim sports for Dr Marc Danzon, Director tobacco use among young tobacco products.There has never been a better opportunity health. By talking about Regional Office for Europe people. The tobacco epidemic than now.” World Health Organization tobacco-free sports we pave is spread through tobacco Dr George A.O. Alleyne, Director, the way for a complete ban advertising, sports sponsor- Regional Office for the Americas on advertising of tobacco ship, marketing and promo- World Health Organization products consistent with the tion. This is a reality in every draft international country of our Region. All Framework Convention on Thanks to the unstinting effort of WHO and its partners the rate of sponsor- countries should prohibit Tobacco Control, the first ship by the tobacco industry in the world is declining, but in this, the Eastern tobacco marketing, promotion international public health Mediterranean Region, it is on the rise. People think that tobacco money is and advertising as well as the Joining WHO in this campaign of “tobacco-free sports” are some of the best sportspersons treaty that seeks to regulate essential for certain sports events to survive.This is untrue.The real truth is distribution of free samples of from the Region, including cricketing legend Roshan Mahanama from Sri Lanka, cricketer tobacco. that tobacco products needed sports to survive not the opposite. In the coun- tobacco products...I call on all Mohammed Akram Khan and ace swimmer Mohammed Mosharraf Hossain Khan from Let us talk about tobacco-free tries of this Region, the tobacco industry sponsors many sports events, such as heads of government , sports Bangladesh; shooter Jaspal Rana and cricketer Virender Sehwag from India; Karma Lam sports. car rallies and football matches. I hope that decision-makers in the Region will directors, teams and organiz- Dorji coach from Bhutan; tennis champion Angelique Widjaya and body builder

Dr Shigeru Omi, Director address this challenge so that we may see our sports totally free of tobacco. ers, the community, political Ade Rai from Indonesia; athlete Baikuntha Manandhar and taekwando trainer Sabita Regional Office for We have a commitment and obligation to ourselves and to our children to leaders and young people to Rajbhandari from Nepal; football player Mohamed Kaleem from Maldives,Wushu player the Western Pacific help them achieve the best possible life in terms of health and opportunities create and maintain Tobacco Khine Khine Maw, football player Hein Zeyar Kyaw and weightlifter Swe Swe Win from World Health Organization and also to support them in choosing a healthy lifestyle, as well as healthy Free Sports environments in Myanmar; boxer Wincharn Polrit, tennis player Tammarine Tanasukarn and football player habits based on solid scientific information. Let us all work to make our our communities, towns, cities, Theerathep Winothai (Leesaw) from Thailand.These “tobacco-free champions” will collabo- favourite sports tobacco-free and help in creating a tobacco-free generation. and nations. rate with national health authorities in efforts to free sports from the vicious grip of tobacco.

Dr Hussein A. Gezairy, Director Dr E. M. Samba, Director Sportspersons, with their strong influence over the young, can be useful ambassadors in Regional Office for the Eastern Mediterranean Regional Office for Africa promoting healthy lifestyles and tobacco -free life. Sportspersons should also be aware World Health Organization World Health Organization that smoking and other forms of tobacco consumption can affect their own performance.

Dr Uton Muchtar Rafei, Director Regional Office for South East Asia World Health Organization rome bali munich mexico miami salvador puerto rico tobago gen ve lisboa london new york afghanistan albania algeria andorra angola antigua and barbuda argentina armenia australi budapest cuba barcelona paris chile caracas athena nassau irlandeis about rome bali munich mexico austria azerbaijan bahamas bahrain bangladesh barbados belarus belgium belize beni miami salvador puerto rico tobago gen ve lisboasport london new york budapest cuba barcelona bhutan bolivia bosnia and herzegovinaac botswanahievement brazil brunei darussalam bulgaria burkin paris chile caracas athena budapest cuba barcelona paris chile caracas athena nassau milan faso burundi cameroon cambodia canada cape verde central african republic chad chile chin WHO Director-General s World No Tobacco Day 2002 Award Media coverage

The Director General’s World No Tobacco Day International media interest in this initiative reporting on the event, they served as The tone and content of the coverage was award is given to people and organizations was very lively and sustained, peaking in watchdogs worldwide, reporting on viola- very positive. Every print article included who have shown exceptional courage and particular during high profile events such as tions of the agreement with sports organi- either one or more of the main messages vision in tobacco control. In 2002, it seemed the November 2001 official launch, the Salt zations or the use of deceptive advertising that the initiative aimed to convey: only fit to grant this honour to an organi- Lake City Olympics in February 2002, the methods adopted by tobacco companies in zation which, in addition to representing FIFA World Cup kick-off in May 2002 and the run-up to the games. –Tobacco kills. the sport of all sports, football, had shown the World No Tobacco Day celebrations on –Tobacco companies promote, encourage exemplary leadership in the field of tobacco May 31, 2002. Individual events in countries The Tobacco Free Sports initiative expand- and initiate the use of tobacco by associ- control. ‘’Sports and tobacco do not mix. received wide local and regional coverage, ed WHO’s coverage beyond its regular con- ating it with the positive imagery of We have a common goal - that all sports peaking around the activities connected to stituency of health reporters and enabled sports. This makes tobacco appear more are free from tobacco. FIFA’s decision to World No Tobacco Day celebrations but public health to be reflected in entirely new glamorous, appealing, fun and even back our public health cause is a significant also around announcements by local sport areas such as the sport pages, business and healthy. step towards this goal. The world’s biggest federations or athletes pledging to go financial pages, society pages and even by – The young are a particular target of this sporting event is now tobacco free,’’ she tobacco free. In Egypt, former Egyptian leading advertising industry information kind of marketing, and are particularly added when the award was announced. footballer Mahmoud El-Khatib joined the services such as Advertising Age and Brand susceptible. FIFA received the award at the opening tobacco free sports campaign, and Public Service Announcements Republic. The pick-up of what is essentially – WHO is calling for global bans on adver- congress of the games in a glittering event featuring the athlete was aired repeatedly a public health story by such a wide array tising, marketing and sponsorship of where WHO was the only non-sporting play it clean on both national and satellite channels. of media points to the popularity and sports by tobacco companies. organisation to be represented. Imran Khan, former Pakistani cricketer, appeal of this initiative among all sections

World No Tobacco Day 31 May generated both public and media interest of the public. WHO is calling for global bans on smoking with Tobacco Free Sports messages aired in public areas such as stadiums and play- on Pakistan TV and radio. areas to protect people from second-hand smoke. Global media coverage of the WHO-FIFA initiative as well as Tobacco Free Sports set The call for global bans received by far the a new threshold exploding around the world most media attention as every story covered in languages and mediums. In addition to this particular angle. As bans were the core policy issue involved in the campaign, the media communication goal of this initiative was fully realised. colombia comoros congo cook islands costa rica c te d’ivoire croatia cuba cyprus czech guatemala guinea guinea-bissau guyana haiti honduras hungary iceland india indonesia ira republic democratic people’s republic ofis korea about democratic republic of the congo denmark islamic republic of iraq ireland israel italy jamaica japan jordan kazakhstan kenya kiribat djibouti dominica dominicansport republic ecuador egypt el salvador equatorial guinea eritrea kuwait kyrgyzstan lao people’stobacco democratic republic free latvia lebanon liberia lesotho libyan ara estonia ethiopia fiji finland france gabon gambia georgia germany ghana greece jamahiriya lithuania luxembourg malawi malaysia maldives madagascar mali malta marsha Clearing the Haze: why we must make the WHO calls for tougher tobacco con- World No Tobacco Day coincides with Health and Sports officials join in World National Games in Hyderabad Smoke free trol laws in Asia the World Cup kick off fight against smoking The Indian Express UN Health agency awards anti tobacco Deutsche Presse- Agentur Agence France Presse The New York Times prize to FIFA for smoke free Poland marks World no Tobacco Day Associated Press Worldstream PAP news wire

Selling of cigarette to be banned in World Cup Football to be Tobacco Free joins Tobacco Free Sports Initiative BAT angers footballers over image rights The Press Trust of India Xinhua News Agency World Cup stadiums in Japan sportbusiness.com Xinhua News Agency World No Tobacco Day to be observed by road race A smoke free vision Africa News the next step is for government to ban smoking in public places Tobacco Free Sports drive launched The Guardian UEFA, EU to launch anti tobacco campaign by WHO, DoH Two Chinese Sports figures win WHO Tobacco giant sidesteps ban on in Europe when the World Cup starts. Manila Bulletin Health award World Cup ads Tobacco targets Children Associated Press Worldstream Xinhua News Agency The Guardian Jakarta Post World Cup fever sparks public bans in smoking on No Tobacco Day Advertising an addiction to Asia s youth Agence France Presse FIFA gets No Tobacco award for Korea No Smoke The Korea Herald Smoking urges to butt out of sports Anti Tobacco Campaign to target 2002 and Japan World Cup Financial Times China Daily sports events Agence France Presse PR week

Celebrate a smoke free World Cup World Health Organisation launches New Straits Times ( Malaysia) Athletes urged to butt out regional campaign in India to get WHO presents Highest Tobacco FIFA must strictly enforce no tobacco rule Call for Tobacco Free Sport Canada Newswire sports to kick its tobacco habit Control Award to FIFA Thai Health Institute Financial Times Associated Press Worldstream Xinhua News Agency Agence France Presse mauritania geneva mauritius mexico micronesia federated states of monaco mongolia federation rwanda saint lucia saint kitts and nevis saint vincent and the grenadines samoa sa morocco mozambique myanmar namibia nauru nepal netherlands new zealand marino sao tome and principe saudi arabia senegal seychelles sierra leone singapore slovaki niger nigeria niue norway omantobacco pakistan palau panama kills papua new guinea paraguay peru slovenia solomon islands somaliadon south africa t spainbe sri dupedlanka sudan suriname swazilan philippines poland portugal qatar republic of korea republic of moldova romania russian switzerland syrian arab republic tajikistan bahamas thailand togo tonga tonga tunisia turkey Policy Implications and Challenges

The core goals of Tobacco Free Sports have Games for November 2002 and the 14th and challenges. For Tobacco Free Sports, The jury on self regulation has been out At the FCTC negotiations governments that caught the imagination of the public at Asian Games in Busan, Korea, have pledged they made common cause with the media for a while as it has been on restrictions on fall on both sides of the global ban on large in ways that have surpassed all expec- to go tobacco free. Nationally, announce- an exposed how tobacco companies contin- marketing to only young people. The ver- advertising bans have expressed interest in tations. These include calls ments to go tobacco free by 33 sport feder- ued to thwart public opinion and violate dict is that both do not work. When you banning the association of tobacco with ations in El Salvador and over 17 national public health measures by associating their market a product as an ‘’adult choice,’’ the sport. The FCTC is being negotiated by 191 –To deglamourise tobacco use among the sport organizations in Switzerland are products with the popularity of the World young are doubly enticed. Working on Member States of WHO, and represents public and particularly young people. being joined by their counterparts all over Cup. Violations were reported in Korea, developing a treaty governments are in the the first time WHO’s treaty-making clause the world on a monthly basis. The Tobacco Malaysia, Pakistan, and Niger. throes of legalese calling for regulation of has been invoked to address a public –To expose the truth about the tobacco Free Sports initiative has truly become a the tobacco industry and a phase out of health issue. The latest text being negotiat- industry’s decades-long cynical manipula- movement that spans across global, region- tobacco advertising beginning with sports ed by governments, called the New Chair’s tion of sport for profit. al and national interests. stadiums. At the same time, an high profile text on the FCTC, contains language that event like the tobacco-free world cup has requires the phasing out of tobacco spon- –To build support among the public and The actual implementation of the tobacco shown them the real benefits of the work, sorship of sporting and cultural events. governments for public bans on smoking free policy in stadiums and during games giving their legal work a real-life dimen- Once negotiated and signed, the FCTC will within sport settings to protect people has shown that people really appreciate Public response to these violations was very sion. For government, it’s no longer read- the world’s first legally enforceable inter- from second-hand smoke; and a ban on watching their games without having to encouraging and several NGOs petitioned ing and analysing some documents at the national treaty on tobacco control. It is advertising, marketing and promotion of cope with smoke in their eyes. Sports organ- their local broadcasters and other sports negotiations in Geneva, it also means tak- expected to be ready by 2003 and address sport by tobacco companies. izations and settings are now under scrutiny organizations to be alert to these moves. ing a position, it also means relating to a issues such as tobacco advertising and mar- from a public whose knowledge about Focus on these violations served to highlight tangible global event like the world cup. keting, cessation, taxation, smuggling, edu- The rush for Tobacco Free Sports posters, tobacco the issue grows along with the rag- the simple fact that the tobacco industry This synergy has worked to the benefit of cation and other tobacco control measures. brochures, pins, stickers and advocacy ing global debate on it. Tobacco companies never gives up and will circumvent any rule public health and while they wait for the materiel has equalled interest in WHO’s are on notice and their attempts to link to that comes in the way of its marketing and FCTC to be adopted, governments around Policy change often begins before it is landmark ‘’Bob, I’ve got Cancer’’ initiative sports is no longer an unquestioned right. sales pitch. Hemmed in on one side, tobacco the world are looking at litigation and leg- recognized as such. WHO’s gambit with that depicts two cowboys on a horse talking That is already a significant step forward, companies are now parading their new islation as a viable tool with which to sever Tobacco Free Sports when the organization about cancer. made possible at least in part by the ‘’social responsibility’’ mantra informing all links between tobacco and sports. entered the stadium, is beginning to pay off. Tobacco Free Sports initiative. governments that they do not market to Global agencies such as the International youth and are responsible enough to regu- Volleyball Federation (FIVB) have gone Non-governmental organizations (NGOs) late themselves accordingly. tobacco free and regional sport events such have played a key role in the FCTC process as the XXI Central American and Caribbean and sustained the debate with information republic of macedonia trinidad and tobago tunisia turkey turkmenistan tuvalu uganda ukraine afghanistan albania algeria andorra angola antigua and barbuda argentina armenia australi united arabWelcome emirates united to kingdom the Worldof great britain s and northern ireland united uruguay austria azerbaijan bahamas bahrain bangladesh barbados belarus belgium belize beni uzbekistan republic of tanzania united states of americalargest vanuatu sporvenezuelating viet namevent yemen bhutan bolivia bosniawhich and herzegovina is also botswana tobacco brazil brunei darussalam free bulgaria burkin yugoslavia zambia zimbabwe associate members puerto rico tokelau austria azerbaijan faso burundi republic chad cambodia cameroon canada cape verde central african chile chin Storyboard from the FIFA-WHO public service announcement

For more information about World No Tobacco Day, contact:

Tobacco Free Initiative World Health Organisation 20 Avenue Appia 1211 Geneva 27

tel: 41 22 791 2126 fax: 41 22 791 4832

[email protected] www.who.int/tobacco colombia comoros congo cook islands costa rica c te d’ivoire croatia cuba cyprus czech colombia comoros congo cook islands costa rica c te d’ivoire croatia cuba cyprus czec republic democratic people’s republic of korea democratic republic of the congo denmark republic democratic people’s forrepublic more of korea democratic republic of the congo denmar djibouti dominica dominican republic ecuadorfilm egypt el promosalvador equatorial guinea eritrea djibouti dominica dominican republic ecuadorinformation egypt el salvador equatorial guinea eritre estonia ethiopia fiji finland france gabon gambia georgia germany ghana greece grenada estonia ethiopia fiji finland france gabon gambia georgia germany ghana greece grenad