DOCSLIB.ORG

Point of Sale 1 Point of Sale

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Point of Sale 1 Point of Sale Point of sale 1 Point of sale Points of sale at a Target store Marketing Key concepts • Product marketing • Pricing • Distribution • Service • Retail • Brand management • Account-based marketing • Ethics • Effectiveness • Research • Segmentation • Strategy • Activation • Management • Dominance • Marketing operations • Social marketing • Identity Promotional contents • Advertising • Branding • Underwriting spot • Direct marketing • Personal sales • Product placement • Publicity Point of sale 2 • Sales promotion • Sex in advertising • Loyalty marketing • Mobile marketing • Premiums • Prizes • Corporate anniversary • On Hold Messaging Promotional media • Printing • Publication • Broadcasting • Out-of-home advertising • Internet • Point of sale • Merchandise • Digital marketing • In-game advertising • Product demonstration • Word-of-mouth • Brand ambassador • Drip marketing • Visual merchandising Point of Sale (sometimes called POS or checkout[citation needed]) is the place where a retail transaction is completed. It is the point at which a customer makes a payment to a merchant in exchange for goods or services. At the point of sale the merchant would use any of a range of possible methods to calculate the amount owing, such as a manual system, weighing machines, scanners or an electronic cash register. The merchant will usually provide hardware and options for use by the customer to make payment, such as an EFTPOS terminal. The merchant will also normally issue a receipt for the transaction. For small and medium-sized retailers, the POS will be customized by retail industry as different industries have different needs. For example, a grocery or candy store will need a scale at the point of sale, while bars and restaurants will need to customize the item sold when a customer has a special meal or drink request. The modern point of sale will also include advanced functionalities to cater to different verticals, such as inventory, CRM, financials, warehousing, etc., all built into the POS software. Prior to the modern POS, all of these functions were done independently and required the manual re-keying of information, which resulted in a lot Wikipedia:Vagueness of errors. Terminology The most common term used is the Point of Sale, particularly when talking about this area from the customers perspective. However retailers and marketers will often refer to the area around the checkout instead as the Point of Purchase (POP) when they are discussing it from the retailers perspective. This is particularly the case when discussing planning and design of the area as well as marketing strategy and offers, such as chocolate displays at point of purchase. Point of sale 3 History Software prior to the 1990s Early electronic cash registers (ECR) were controlled with proprietary software and were very limited in function and communications capability. In August 1973 IBM released the IBM 3650 and 3660 store systems that were, in essence, a mainframe computer used as a store controller that could control up to 128 IBM 3653/3663 point of sale registers. This system was the first commercial use of client-server technology, peer-to-peer communications, local area network (LAN) simultaneous backup, and remote initialization. By mid-1974, it was installed in Pathmark stores in New Jersey and Dillard's department stores. One of the first microprocessor-controlled cash register systems was built by William Brobeck and Associates in 1974, for McDonald's Restaurants.[1] It used the Intel 8008, a very early microprocessor. Each station in the restaurant had its own device which displayed the entire order for a customer—for example: [2] Vanilla Shake, [1] Large McDonald's POS device by Brobeck Fries, [3] BigMac—using numeric keys and a button for every menu item. By pressing the [Grill] button, a second or third order could be worked on while the first transaction was in progress. When the customer was ready to pay, the [Total] button would calculate the bill, including sales tax for almost any jurisdiction in the United States. This made it accurate for McDonald's and very convenient for the servers and provided the restaurant owner with a check on the amount that should be in the cash drawers. Up to eight devices were connected to one of two interconnected computers so that printed reports, prices, and taxes could be handled from any desired device by putting it into Manager Mode. In addition to the error-correcting memory, accuracy was enhanced by having three copies of all important data with many numbers stored only as multiples of 3. Should one computer fail, the other could handle the entire store. In 1986, Gene Mosher[2] introduced the first graphical point of sale software under the ViewTouch[3] trademark on the 16-bit Atari 520ST color computer.[citation needed] It featured a color touchscreen widget-driven interface that allowed configuration of widgets representing menu items without low level programming.[4] The ViewTouch point of sale software was first demonstrated in public at Fall Comdex, 1986,[5] in Las Vegas Nevada to large crowds visiting the Atari Computer booth. This was the first commercially available POS system with a widget-driven color graphic touch screen interface and was installed in several restaurants in the USA and Canada. ViewTouch POS widget-driven touch screen GUI Point of sale 4 Modern software (post 1990s) In 1992 Martin Goodwin and Bob Henry created the first point of sale software that could run on the Microsoft Windows platform named IT Retail.[6] Since then a wide range of POS applications have been developed on platforms such as Windows and Unix. The availability of local processing power, local data storage, networking, and graphical user interface made it possible to develop flexible and highly functional POS systems. Cost of such systems has also declined, as all the components can now be purchased off-the-shelf. The key requirements that must be met by modern POS systems include: high and consistent operating speed, reliability, ease of use, remote supportability, low cost, and rich functionality. Retailers can reasonably expect to acquire such systems (including hardware) for about $4000 US (2009) per checkout lane. Hardware interface standardization (post 1990s) Vendors and retailers are working to standardize development of computerized POS systems and simplify interconnecting POS devices. Two such initiatives are OPOS and JavaPOS, both of which conform to the UnifiedPOS standard led by The National Retail Foundation. OPOS (OLE for POS) was the first commonly adopted standard and was created by Microsoft, NCR Corporation, Epson and Fujitsu-ICL. OPOS is a COM-based interface compatible with all COM-enabled programming languages for Microsoft Windows. OPOS was first released in 1996. JavaPOS was developed by Sun Microsystems, IBM, and NCR Corporation in 1997 and first released in 1999. JavaPOS is for Java what OPOS is for Windows, and thus largely platform independent. There are several communication protocols POS systems use to control peripherals: • Logic Controls • Epson Esc/POS • UTC Standard • UTC Enhanced • AEDEX • ICD 2002 • Ultimate • CD 5220 • DSP-800 • ADM 787/788 • HP There are also nearly as many proprietary protocols as there are companies making POS peripherals. EMAX, used by EMAX International, was a combination of AEDEX and IBM dumb terminal. Most POS peripherals, such as displays and printers, support several of these command protocols in order to work with many different brands of POS terminals and computers. Cloud-based POS (post 2000s) The advent of cloud computing gave birth to the possibility of POS systems to be deployed as Software as a service, which can be accessed directly from the Internet, using any internet browser. Using the previous advances in the communication protocols for POS's control of hardware, cloud-based POS systems are independent from platform and operating system limitations. Cloud-based POS systems are also created to be compatible with a wide range of POS hardware. Cloud-based POS systems are different from traditional POS largely because user data, including sales and inventory, are not stored locally, but in a remote server. The POS system is also not run locally, so there is no installation required.[7] Point of sale 5 The advantages of a cloud-based POS are instant centralization of data, ability to access data from anywhere there is internet connection, and lower costs.[7][8] Cloud-based POS also helped expand POS systems to mobile devices. Industry Retail industry The retailing industry is one of the predominant users of POS terminals. A retail point of sale system typically includes a computer, monitor, cash drawer, receipt printer, customer display and a barcode scanner, and the majority of retail POS systems also include a debit/credit card reader. It can also include a conveyor belt, weight scale, integrated credit card processing system, a signature capture device and a customer pin pad device. More and more POS monitors use touch-screen technology for ease of use and a computer is built into the monitor chassis for what is referred to as an all-in-one unit. All-in-one POS units liberate counter space for the retailer. The POS system software can typically handle myriad customer based functions such as sales, returns, exchanges, layaways, gift cards, gift registries, customer loyalty programs, BOGOF (buy one get one free), quantity discounts and much more. POS software can also allow for functions such as pre-planned promotional sales, manufacturer coupon validation, foreign currency handling and multiple payment types. The POS unit handles the sales to the consumer but it is only one part of the entire POS system used in a retail business. "Back-office" computers typically handle other functions of the POS system such as inventory control, purchasing, receiving and transferring of products to and from other locations. Other typical functions of a POS system are to store sales information for reporting purposes, sales trends and cost/price/profit analysis.
Load more

Recommended publications
  • Anniversary Emblem Logotype Designs
    Journal of Education Culture and Society No. 2_2015 DOI: 10.15503/jecs20152.285.295 Anniversary Emblem ! Logotype Designs Ç AøLAR OKUR Anadolu University, Faculty of Fine Arts, Graphic Department, Eskiüehir, Turkey [email protected] Abstract Corporate anniversaries are mostly used as a promotional event to increase the value of corporate identity of Þ rms, business enterprises or their brands. They are also used to create investment trust or strengthen the relations between, employees and customers. What makes corporate anniversaries meaningful is the importance of their moral value of continuity. Signs that are designed to identify these moral values and indicate the anni- versaries can be deÞ ned as “anniversary emblems.” The design and uniqueness of these emblems are important in the means of being remarkable and memorable. Thus creative and unique results can be achieved by converting the numbers of anniversaries into expres- sive signs. This article focuses on existing design approaches and examples of anniversary emblem designs. Keywords: Emblem & logotype design, graphic design, public relations, anniversary, anniversary emblem designs. Problem In today’s world foundations, institutes, Þ rms, corporations and brands have to use public relations tools and techniques effectively in order to compete and create an advance among their competitors. It is also possible to strengthen the shape of their image on the public and introduce themselves in a more efÞ cient way by using public relations tools and techniques. One of these public relations tools and techniques is organizing anniversary celebrations. Anniversary celebration is the organization of an event, which celebrates the birthday of a foundation, institute, Þ rm, corporation or a brand (Dignen, 2004).
    [Show full text]
  • Swaggingrights Contest 26 Corporate Anniversaries 16 from the EDITOR
    WINTER 2017 Thirsting for Change #SwaggingRights Contest 26 Corporate Anniversaries 16 FROM THE EDITOR I’ll admit it. I love seeing someone turn Kevin, something ordinary into something with 4imprint extraordinary. In this issue, we have 26 years stories of two organizations that are doing just that. The stories are so good we can’t wait to share. A Lesson in the A Lesson in the Power of Curiosity Power of Momentum In our cover story, you’ll meet two elementary We’ll also introduce you to the Alaska school teachers, Kyle Pitman and Sarah Satellite Facility, an organization that Emmett, who turned an ordinary lesson on knocked it out of the park with its 25th communication and critical thinking into anniversary geared toward getting kids a school-wide project with global impact. interested in science. While I don’t want They started by posing this question to inspire to give away the whole story, let’s just say debate among their students: “Are plastic bungee rockets helped celebrate in a way disposable water bottles a good thing or a the community will remember. Mission bad thing to bring to school?” accomplished. What Kyle and Sarah couldn’t foresee was the Finding Your Springboard incredible curiosity this would inspire in their As each of these stories shows, a little creativity students. Instead of simply ending the lesson, can help turn an everyday event into something the teachers followed their lead. The students bigger. And when it comes to turning ordinary counted the plastic bottles in their school into extraordinary, promotional products can and got a class of older students to help them help provide the exclamation point! calculate how many bottles they were using in a year.
    [Show full text]
  • List of Search Engines
    A blog network is a group of blogs that are connected to each other in a network. A blog network can either be a group of loosely connected blogs, or a group of blogs that are owned by the same company. The purpose of such a network is usually to promote the other blogs in the same network and therefore increase the advertising revenue generated from online advertising on the blogs.[1] List of search engines From Wikipedia, the free encyclopedia For knowing popular web search engines see, see Most popular Internet search engines. This is a list of search engines, including web search engines, selection-based search engines, metasearch engines, desktop search tools, and web portals and vertical market websites that have a search facility for online databases. Contents 1 By content/topic o 1.1 General o 1.2 P2P search engines o 1.3 Metasearch engines o 1.4 Geographically limited scope o 1.5 Semantic o 1.6 Accountancy o 1.7 Business o 1.8 Computers o 1.9 Enterprise o 1.10 Fashion o 1.11 Food/Recipes o 1.12 Genealogy o 1.13 Mobile/Handheld o 1.14 Job o 1.15 Legal o 1.16 Medical o 1.17 News o 1.18 People o 1.19 Real estate / property o 1.20 Television o 1.21 Video Games 2 By information type o 2.1 Forum o 2.2 Blog o 2.3 Multimedia o 2.4 Source code o 2.5 BitTorrent o 2.6 Email o 2.7 Maps o 2.8 Price o 2.9 Question and answer .
    [Show full text]
  • Participation of Employees (Unit: KRW Million) (Unit: %)
    focuS 01 focuS 02 focuS 03 focus 04 focuS 05 2. Community Involvement & Development Corporate Philanthropy Value Framework Details of the Study on Cause-related Marketing in China Corporate Vision External Internal Environment Analyses Environment Analyses A Leading Global Tire Company that Provides Customers with Value and Pleasure Automobile and tire business Mid/long-term strategy of the trends, consumer trends, Chinese Headquarters, brand Slogan social issues survey outcomes, status of Driving for Your Happiness the distribution operations, social contribution in China Mid/long-Term Goal Review Directions Contribute to the growth of local communities and the enhancement of corporate brand value · Focus on social value Four Strategic Directions 10 Major Implementation Tasks · Mobile-enabled social network communication · Social issue of ‘air pollution’ 1. Concentrate core 1. Align with tire business characteristics · Online promotions to engage customers, capacity 2. use technology and capacity employee engagement in volunteering · Promotion via diverse media in alignment with sales 3. Build employee consensus and motivate employees · Plans to track customer engagement and sales volume 2. Engage employees 4. Revitalize volunteerism · Attempt to launch ‘cause-related marketing’ 5. Revitalize donations 6. Strengthen self-sufficiency and capacity 3. Support the growth (Support the self-sufficient ecosystem) Set directions in launching cause-related marketing in China of local communities 7. Support the culture, arts and sports of local communities 8. Expand the corporate philanthropic system by region 4. Expand company- 9. Strengthen the capacity of the staff in charge of corporate philanthropy wide execution 10. Expand and support the corporate philanthropy of subsidiaries Global Corporate Philanthropic Expenditure As a global corporate citizen, Hankook Tire takes its social responsibility seriously, and undertakes cI-2 corporate philanthropy globally to pursue shared growth with the local communities where it is based.
    [Show full text]
  • BCLMA Topics
    British Columbia Legal Management Association topicstopics A NEWSLETTER TO HELP OUR MEMBERS AND PARTNERS KEEP CURRENT ABOUT THE BUSINESS OF LAW SPRING 2006 Small firms have big attitude, mutlitask and stay close to their markets Small firms specialize in cheerful business ang Michener. Lawson Lundell. cers throughout BC. These are the big firms. That’s why they require Fasken’s. Davis & Company. “Small Firms,” and there are a lot of just as much, if not more, attention to L Some of the most recognizable them throughout the province. their unique situations as well as names in our local legal community as greater representation within the well as on the national scale. We read MANAGERS AND BCLMA. Small firms may be an un- about them and their “Big Deals” in le- tapped market for our association gal journals and city business papers. ADMINISTRATORS IN THESE and with more affordable member- Mandell Pinder. McDonald & OFFICES WILL TELL YOU IT’S ship fees, we can look at approaching Company. Camp Fiorante Matthews. those firms and creating an even Brawn Karras & Sanderson. Not in- MORE THAN SIZE THAT larger membership, networking base stantly recognizable, and they proba- DEFINES A SMALL FIRM. IT’S and opportunities for learning from bly don’t appear on lists of The each other.” Biggest… or The Most…. CULTURE AND IDENTITY. What defines a small firm? Yet, these, and many like them, are Office managers and administrators all thriving offices that provide es- Stephanie Cornell, a member of in these offices will tell you it’s more sential legal services and employ the BCLMA’s Executive Committee, than size.
    [Show full text]
  • The Role of a Chief Executive Officer
    The Role of a Chief Executive Officer An extended look into the role & responsibilities of a CRO Provided by: Contents 1 Chief Revenue Officer Role within the Corporate Hierarchy 1 1.1 Chief revenue officer ......................................... 1 1.1.1 Roles and functions ...................................... 1 1.1.2 The CRO profile ....................................... 1 1.1.3 References .......................................... 2 1.2 Corporate title ............................................. 2 1.2.1 Variations ........................................... 2 1.2.2 Corporate titles ........................................ 4 1.2.3 See also ............................................ 8 1.2.4 References .......................................... 9 1.2.5 External links ......................................... 9 1.3 Senior management .......................................... 9 1.3.1 Positions ........................................... 10 1.3.2 See also ............................................ 11 1.3.3 References .......................................... 11 2 Areas of Responsibility 12 2.1 Revenue ................................................ 12 2.1.1 Business revenue ....................................... 12 2.1.2 Government revenue ..................................... 13 2.1.3 Association non-dues revenue ................................. 13 2.1.4 See also ............................................ 13 2.1.5 References .......................................... 13 2.2 Revenue management ........................................
    [Show full text]
  • Brand Assessment 7
    YOURYOUR BRANDBRAND TOOLBOXTOOLBOX ABOUT SUBSTANCE151 Substance151 is a strategic brand communications firm for organizations on the edge of evolution – whether that evolution is inspired by growth, changing conditions, stronger competition, new customers, products and services or a desire for a more relevant brand. Our expertise includes every step of the branding process – from research & strategy through design, across print and digital, and covering all aspects of marketing communications. You can reach Substance151 at [email protected] or 410-732-8379. ©SUBSTANCE151, BENEFIT LLC. PROPRIETARY AND CONFIDENTIAL, DO NOT DISTRIBUTE WITHOUT PERMISSION. 1 of 24 GETTING STARTED Branding Is a Process, Not a Deliverable Building a strong brand is anything but easy. What’s more, your brand is a living entity and it must be able to evolve as your company and its goals, needs, and the competitive landscape change over time. Although rebrands vary considerably in cost, time and exact deliverables, following a strategic and disciplined process can help reduce headaches and prevent both costs and timelines spiraling out of control. Why Should We Invest? If done right, having a focused, differentiating and recognizable brand has numerous business and marketing benefits: » Brings everything into focus – from business strategy and goals to daily operations. » Enables your company to secure ideal customers and projects more easily and less expensively. » Warrants higher fees and shields you from being seen as a commodity. » Helps your company to attract, retain and engage top talent. » Creates relevance and builds trust. This guide was designed to help marketing and business leadership to better understand the rebranding process from planning through rebrand and beyond.
    [Show full text]
  • TITLE Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (75Th, Montreal, Quebec, Canada, August 5-8, 1992)
    DOCUMENT RESUME ED 349 618 CS 507 965 TITLE Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (75th, Montreal, Quebec, Canada, August 5-8, 1992). Part XI: Advertising. INSTITUTION Association for Education in Journalism and Mass Communication. PUB DATE Aug 92 NOTE 462p.; For other sections of these proceedings, see CS 507 955-970. For 1991 Proceedings, see ED 340 045. PUB TYPE Collected Works Conference Proceedings (021) Historical Materials (060) EDRS PRICE MF01/PC19 Plus Postage. DESCRIPTORS *Advertising; Broadcast Industry; Comparative Analysis; Content Analysis; Credibility; Ethics; Foreign Countries; *Mass Media Role; Media Research; Newspapers; Photographs; Research Methodology; Sex Role; Visual Stimuli IDENTIFIERS Advertising Education; Advertising Effectiveness; African Americans; Asia; Condoms; New England; Transnational Corporations ABSTRACT The Advertising section of the proceedings contains the following 16 papers: "Ethics of Advertising Practitioners: An Explanation Based on a Classical Theoretical Framework" (Cornelius B. Pratt and E. Lincoln James); "Sex Roles in Frightening Film Newspaper Advertisements: An Overview of the Past 50 Years" (Melissa M. Spirek); "Is Seeing Believing Where Silver and Silicon Meet? A Matter of Credibility in Advertising and News Photography Contexts" (Danal W. Terry and Michael H. McBride); "A Comparative Analysis of the Use of Corporate Advertising in the United States and Japan" (Douglas M. McLeod and Motoko Kunita); "Using the FCB Grid
    [Show full text]
  • Event Transcript
    REFINITIV STREETEVENTS EDITED TRANSCRIPT Q1 2021 Yunji Inc Earnings Call EVENT DATE/TIME: MAY 27, 2021 / 11:00AM GMT REFINITIV STREETEVENTS | www.refinitiv.com | Contact Us 1 ©2021 Refinitiv. All rights reserved. Republication or redistribution of Refinitiv content, including by framing or similar means, is prohibited without the prior written consent of Refinitiv. 'Refinitiv' and the Refinitiv logo are registered trademarks of Refinitiv and its affiliated companies. MAY 27, 2021 / 11:00AM GMT, Q1 2021 Yunji Inc Earnings Call CORPORATE PARTICIPANTS Chengqi Zhang Yunji Inc. - VP of Finance Kaye Liu Yunji Inc. - IR Director Shanglue Xiao Yunji Inc. - Founder, Chairman & CEO CONFERENCE CALL PARTICIPANTS Ethan Yu First Trust Group PRESENTATION Operator Good morning and good evening, ladies and gentlemen. Thank you, and welcome to Yunji's First Quarter 2021 Earnings Conference Call. With us today are Mr. Shanglue Xiao, Chairman and Chief Executive Officer; Chengqi Zhang, Vice President of Finance; and Ms. Kaye Liu, Investor Relations Director of the company. Now I would like to hand the conference over to your first speaker today, Ms. Kaye Liu, IRD of Yunji. Please go ahead, ma'am. Kaye Liu Yunji Inc. - IR Director Hello, everyone. Welcome to our first quarter 2021 earnings call. Before we start, please note that this call will contain forward-looking statements within the meaning of Private Securities Litigation Reform Act of 1995 that are based on our current expectations and current market operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors of Yunji and its industry. These forward-looking statements can be identified by terminology such as will, expect, anticipate, continue or other similar expressions.
    [Show full text]
  • Eleventh Annual Meeting of the Corporate Archives Forum May 15-16, 2008 Scotiabank Toronto
    Eleventh Annual Meeting of the Corporate Archives Forum May 15-16, 2008 Scotiabank Toronto. ON Meeting Notes Final The eleventh annual meeting of the Corporate Archives Forum was held May 15-16, 2008 in Toronto. The Scotiabank Archives hosted the meeting. Present were: • Elizabeth Adkins, Ford Motor Company • Laurie Banducci Klip, Gap Inc. • Bruce Bruemmer, Cargill • Mike Bullington, McDonald’s • Paul Lasewicz, IBM • Phil Mooney, Coca-Cola Company • Jane Nokes, Scotiabank • Gord Rabchuk, Royal Bank of Canada • Ed Rider, Procter & Gamble • Corrado Santoro, Scotiabank • Becky Haglund Tousey, Kraft Foods Dean Weber of the Ford Motor Company Archives called in to participate in one of the topic discussions. Greg Hunter of Long Island University served as facilitator and note-taker. To protect confidentiality, these meeting notes do not attribute comments to any attendee or company. The attendees are sharing these notes with the wider archival community in the hopes of furthering the discussion of issues. This year’s meeting included the following topics: 1. Project Management 2. Web Capture 3. Anniversary Planning 4. Working with Media Relations to Increase Visibility 5. Brand Memory 6. Building a Virtual Archives 7. Globalizing Archives 8. Blogging Without Tears 9. Information Management Strategy 10. Working with Human Resources to Classify Archival Positions 2 1. Project Management It is important to clarify at the beginning how a “project” is different than a “program” or a “process:” • A project creates something new. There are specific outcomes, definite start and end dates, and a life cycle. • A program is ongoing and indefinite; it is never completely realized. One or more program goals will be associated with a project.
    [Show full text]
  • Corporate Anniversary Planning Worksheet
    Corporate Anniversary Planning Worksheet o Aligning with Business Objectives o Connecting with Target Audiences o Communicating Key Messages © The History Factory. All rights reserved. Table of Contents Section One: The Anniversary Planning Methodology .........................................................4 Section Two: Formulating the Anniversary Masterplan.........................................................5 Worksheet 1: Why Celebrate Your Anniversary? ...................................................................7 Worksheet 2: What are your Anniversary Goals/Objectives?................................................8 Worksheet 3: What are your Target Audiences? .....................................................................9 Worksheet 4: What are your Key Messages?........................................................................ 10 Worksheet 5: Who Should Be Responsible for Your Anniversary? .................................. 11 Section Three: What’s Next….................................................................................................. 13 2 STOP! BEFORE PROCEEDING ANY FURTHER IN THIS WORKBOOK, PLEASE MAKE THE FOLLOWING MINDSET ADJUSTMENTS. THINK CREATIVITY Corporate anniversaries are a time to say to constituents "we're not good because we're old, we're old because we're good." Resist the temptation to limit the anniversary to old‐fashioned methods such as a‐book‐and‐a‐party. The more imaginative your anniversary, the more forward‐looking and invigorating your message will be about the future
    [Show full text]
  • Special Report
    Special Report “The Top 10 Business Anniversary Ideas For ‘Sell’-abrating Your Business Anniversary” By Pauline Bartel, M.A. Bartel Communications, Inc. Public Relations ••• Marketing ••• Corporate Communications 12½ Division Street Waterford, NY 12188 518.237.1353 [email protected] www.paulinebartel.com Transforming Business Anniversaries Into “Sell”-abrations “The Top 10 Business Anniversary Ideas For ‘Sell’-abrating Your Business Anniversary” Here’s a cause for celebration – your business anniversary! Why not throw a business anniversary party and get some fabulous gifts: New and repeat business . Celebrating your business anniversary demonstrates to customers and prospects that, while others have come and gone, your company has flourished. You’ll win recognition for your accomplishments and spread awareness of your products or services. Competitive advantage in the marketplace . Celebrating your business anniversary trumps your competitors. Some may not realize how long they’ve been in business; others may not recognize an anniversary’s marketing potential. You’ll bring attention to your company, stay in the spotlight throughout the year and gain competitive marketplace advantage. Stronger relationships . Employees, customers, vendors, suppliers and the community have made your success possible, and an anniversary is a perfect occasion to acknowledge those contributions. You’ll stimulate a sense of pride in your supporters for what they have helped you achieve and reinforce their roles as advocates for your company. Whether you’re celebrating a milestone year (those ending in 0 or 5) or an in- between year, your business anniversary is a chance to remind others of your company’s past success. Celebrating your business anniversary with a promotional campaign – your anniversary party – becomes a “sell”-abration, contributing directly to your future success.
    [Show full text]