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Brandon Gearing 183 Columbia Street, Apartment 102, Brandon Gearing Cambridge, MA 02139 Digital Marketing and Social Media 203-379-7508 Associate at Henkel [email protected] https://www.linkedin.com/in/brandongearing Summary I'm a marketing professional with a passion for storytelling. I am currently digital marketing and social media associate for Henkel North America's adhesives technologies group. I represent Loctite, LePage, OSI and several other brands across the USA and Canada on social media, and develop digital campaign strategies. In addition to my experience at Henkel, I have worn the hats of social, digital and content marketer in the venture capital, beverage and newspaper industries, and have been a consultant for startups on social media and digital marketing strategy. I have experience working with and for B2B and B2C companies. Skills Digital Marketing, Social Media Marketing, Content/Inbound Marketing, Storytelling, Email Marketing, Blogging, SEO, Digital Advertising, Marketing Automation, Copywriting, Copy Editing, Photoshop, WordPress, Marketo, Pardot, Hootsuite, Sprout Social, Adobe Social, Buffer, Google Analytics, Microsoft Office Work History Digital Marketing and Social Media Associate Henkel May 2015 - Present Henkel is a global leader in brands and technologies than span laundry, home care, beauty care and adhesive technologies. Brands include: Dial, Purex, Persil, Sun, Snuggle, All, Schwarzkopf, Loctite and Right Guard. I am responsible for adhesive technologies brands and businesses across North America, as well as B2B adhesives digital strategy globally. • Manage all social media for North American brands including Loctite, LePage, and OSI. Channels include: Facebook, Twitter, YouTube, Instagram, Pinterest, Vine, Tumblr and Google+. • Work with marketing, product, and brand managers to develop and execute integrated campaigns that included a variety of digital elements including social media, email marketing, SEO, paid media, digital content and more. • Ghost write for, edit and manage a B2B blog with a focus on educational content and thought leadership. • Develop and manage regional social listening strategy focused on measuring share of voice, market trends, customer issues, identifying influencers and more. • Develop and lead the global B2B LinkedIn strategy targeting Henkel’s adhesive technologies B2B audiences. • Audited a B2B blog targeting industrial manufacturers. Reworked strategy to focus on education and thought leadership. Led a blog redesign project. • Worked with marketing, product, and brand managers to audit social media. Reworked social media strategies, identified improvement opportunities, set new goals and implemented improvements. Marketing Coordinator Connecticut Innovations Sep 2013 - May 2015 Connecticut Innovations is one of the most active early-stage high-tech investors in the U.S., and provides equity, debt, grants and strategic support to innovative, growing companies (primarily in bioscience, medical devices, IT and clean tech) in Connecticut. • Developed the company's first social media strategy and advertising budget. Page #1 of #2 • Grew a relevant social media following for the company's two brands by 700 percent. • Helped to develop the company's first digital marketing strategy that included implementation of a content marketing strategy, marketing automation system (Marketo), and an email marketing strategy. • Helped launch two new websites (one on WordPress, one on a custom CMS). • Wrote for and managed the company WordPress blog. • Managed company webinars on GoToWebinar and ReadyTalk. • Wrote copy for the web. • Served as a digital marketing consultant for entrepreneurs and startups in the company's portfolio. Manager, Social Media and Marketing M&R Liquors May 2010 - Sep 2013 M&R is a six-location liquor store chain in central Connecticut. The company is a member of the Wine and Spirits Guild of America, an organization of 40 of the nation's finest beverage retailers, and has been named "One of America's 10 Best" by Beverage Dynamics Magazine. • Developed the company's first social media strategy and established its first channels (Facebook, Twitter, Instagram). • Developed a social media advertising budget and ran paid campaigns. • Assisted with email marketing and website management. • Managed the company blog. • Organized and planned company events such as tastings and dinners. New Media Intern Record-Journal Publishing Company May 2010 - Aug 2010, Dec 2010 - Jan 2011 The Record-Journal is a nearly 150-year-old local Connecticut newspaper that has a readership of over 370,000. I was an intern during the publication's "digital transformation." • Helped develop the newspaper’s digital media strategy. • Assisted in managing company Facebook and Twitter accounts (scheduling posts, community management). • Helped maintain www.myrecordjournal.com. • Wrote for an maintained an intern blog. Education BA, Journalism University of Connecticut Page #2 of #2 .
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