Bottom-Line Pressures in Publishing: a Panel Discussion
BOTTOM-LINE PRESSURES IN PUBLISHING: A PANEL DISCUSSION http://www.najp.org This is an edited and abbreviated transcript of a National Arts Journalism Program panel on the effect of bottom-line pressures on the publishing industry held at Columbia University on April 17, 1998. Panelists: Susan Bergholz, literary agent based in New York City. Formerly a bookseller, Ms. Bergholz has also worked as a buyer for Endicott. Lee Buttala, Associate Editor at Alfred A. Knopf, where he has worked since 1995. Previous to that, he was an editor at Interview and Metropolitan Home magazines. Jeff Seroy, Vice President and Publicity Director, Farrar, Straus & Giroux. A graduate of Columbia University, Mr. Seroy was awarded a Kellett Fellowship for continuing studies at Cambridge University for the 1976-77 academic year, after which he entered the publishing industry. Elisabeth Sifton, Senior Vice President, Farrar, Straus & Giroux, and Publisher, Hill & Wang. Ms. Sifton has held editorial and executive positions at The Viking Press, Viking Penguin, Alfred A. Knopf, Inc., and Elisabeth Sifton Books, which won the Carey-Thomas Award for Creative Publishing in 1986. William B. Strachan, President and Director, Columbia University Press. Formerly editor in chief at Henry Holt, Mr. Strachan has worked at a number of other trade publishers throughout his career including Viking Press and Anchor Press. Moderators: Ruth Lopez, 1997-98 NAJP Fellow, Book Review editor at The Santa Fe New Mexican. Carlin Romano, 1997-98 NAJP Senior Fellow, literary critic, The Philadelphia
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