SEC Network Football Championship Coverage

Coverage Highlights (All Times Listed as ET)

• Thurs., November 29th o 2017 SEC Football Championship ▪ 5am-7am (SEC Network) o Marty & McGee Fueled by Gatorade ▪ 11pm-12am (SEC Network) • Fri., November 30th o SEC Football Championship Programming Stunt ▪ 5am-7am: Georgia vs. Alabama (1994) ▪ 7am-9am: Georgia vs. Alabama (2007) ▪ 9am-11am: 2012 SEC Championship – Georgia vs. Alabama (2012) ▪ 11am-12pm: Marty & McGee Fueled by Gatorade ▪ 12pm-1pm: Marty & McGee Fueled by Gatorade ▪ 1pm-1:30pm: SEC Film Room: SEC Football Championship Preview o AllState Good Works Special Taping ▪ 11:30am from the on-field set ▪ Talent: Dari Nowkhah and o SportsCenter ▪ 12:45pm-1pm (ESPN) ▪ Talent: , Marcus Spears o SEC Now ▪ 1:30pm-3pm (SEC Network) ▪ Live coverage of head coach press conferences from the SEC Network set at the Georgia World Congress Center ▪ Talent: Peter Burns, , D.J. Shockley o The Paul Finebaum Show Presented by Johnsonville ▪ Live from the Georgia World Congress Center ▪ 3pm-7pm (SEC Network) ▪ Talent: Paul Finebaum, Tim Tebow, Laura Rutledge o SEC Now Presented by Auto-Owners Insurance ▪ 9pm-10pm (SEC Network) ▪ Taping will begin at 5:30pm from the main set at the Georgia World Congress Center ▪ Talent: Dari Nowkhah, Gene Chizik, Chris Doering, Jordan Rodgers, Matt Stinchcomb o Thinking Out Loud Presented by Regions Bank ▪ 10pm-11pm (SEC Network) ▪ Taping will begin at 3:30pm from the main set at the Georgia World Congress Center ▪ Talent: Marcus Spears, Greg McElroy, Alyssa Lang, Laura Rutledge • Sat., December 1st o SportsCenter ▪ 7am-12:35pm (ESPN/ESPN2) ▪ Live SportsCenter hits from the Georgia World Congress Center ▪ Talent: Paul Finebaum, Tim Tebow, Laura Rutledge o SEC Football Championship Programming Stunt ▪ 9am-9:30am: SEC Inside: Race to the SEC Championship ▪ 9:30am-10am: SEC Film Room: SEC Football Championship Preview ▪ 10am-1pm: 2018 CFP National Championship o SEC Nation Presented by Dr Pepper ▪ 1pm-4pm (SEC Network) ▪ Live from Georgia World Congress Center until 2:55pm when the show moves to Mercedes Benz on-field set ▪ Talent: Laura Rutledge, Marcus Spears, Tim Tebow, Paul Finebaum, Gene Chizik, Lauren Sisler, Ryan McGee, David Pollack, Greg McElroy, Jordan Rodgers o Live Twitter Halftime Show ▪ Talent: Peter Burns and Jordan Rodgers o Social Media Twitter Takeover ▪ 3rd Quarter ▪ Talent: Marcus Spears and Tim Tebow o SEC Now ▪ Immediately following the game SEC Now fills through the trophy ceremony from the International Plaza (SEC Network) • Talent: Peter Burns and DJ Shockley ▪ Postgame show will continue from the on-field set for at least one hour following the trophy ceremony (SEC Network) • Talent: Laura Rutledge, Tim Tebow, Marcus Spears, Jordan Rodgers o SEC Championship Post-Game Press Conferences ▪ Approx. 7:45pm-8:45 pm (SECN+) ▪ Complete live coverage of both head coach post-game press conferences o SEC Football Championship Game Re-air ▪ 10pm-1am (SEC Network) • Sun., December 3 o SEC Football Championship Game Re-air ▪ 3am-5am (SEC Network) ▪ 9am-12pm (SEC Network) o SEC Now: Bowl Special ▪ 6pm-8pm (SEC Network) ▪ Live from the SEC Network Studio in Charlotte ▪ Talent: Dari Nowkhah, Peter Burns, Marcus Spears, Chris Doering, Gene Chizik, Jordan Rodgers

Marketing Plan

• Spot Promotion o SEC Nation (from ) ▪ https://bit.ly/2DOyyRl o SEC Now (after the game) ▪ https://bit.ly/2ztNdyg o SEC Fanfare ▪ https://bit.ly/2RjqKLr o SEC Inside ▪ https://bit.ly/2zDwHMz • Drop-in Promotion o Thinking Out Loud (from Atlanta) ▪ Example is copied below. o SEC Now: Bowl Special

• Tent Cards o Tent cards listing all SEC Network programming surrounding the SEC Championship will be placed in local hotels • Social Promotion o Vance McCullough and Will Kindred will be on-site capturing, producing and writing social content. Digital Plan

• Showcase all live on-site broadcasts on digital platform o SEC Now o SEC Nation o Coaches Pressers (Friday) • Live coverage of all linear broadcasts o Publishing ‘Best Of’ VOD content to be distributed by social and surfaced on SECN digital platform • Written pre-game and post-game features by Tony Barnhart