What is typography? Illicit Illicit Illicit

What is typography? Looking at the 2018—19 TV schedule is like flipping the dials on a time machine. The season includes “Magnum P.I.” (whose Looking at the 2018-19 TV schedule is like flipping the dials predecessor debuted in 1980),“Murphy on a time machine. The season includes “Magnum P.I.” (whose predecessor debuted in 1980),“” (1988), “Charmed” (1998), “Roswell, Brown” (1988), “Charmed” (1998), “Roswell, New New Mexico” (from “Roswell,” 1999) and Mexico” (from “Roswell,” 1999) and “The Conners,” spun “The Conners,” spun off after off after Roseanne Barr’s self-immolation by Twitter, from Barr’s self-immolation by Twitter, from the the revival of “Roseanne” (1988). revival of “Roseanne” (1988). And this is just the new old stuff. These remakes join, to And this is just the new old stuff. These name a scant few, Netflix’s “Lost in Space” (1965); CW’s remakes join, to name a scant few, Netflix’s “Dynasty” (1981); and CBS’s “Hawaii Five-0” (1968), “Lost in Space” (1965); CW’s “S.W.A.T.” (1975) and “MacGyver” (1985). We’ve “Dynasty” (1981); and CBS’s “Hawaii gotten more of “The X-Files” (1993) and “” (2005). Still to come, new versions of Five-0” (1968), “S.W.A.T.” (1975) and “” (1991) and “Daria” (1997) and a wrap-up “MacGyver” (1985). We’ve gotten more of movie for “Deadwood” (2004). “The X-Files” (1993) and “Prison Break” (2005). Still to come, new versions of It’s enough temporal hopscotching to fill an entire new series “Rugrats” (1991) and “Daria” (1997) and a of “Quantum Leap.” (Which somehow has not been wrap-up movie for “Deadwood” (2004). greenlighted yet, but give it a month or two.)

It’s enough temporal hopscotching to fill an entire new series of “Quantum Leap.” (Which somehow has not been greenlighted yet, but give it a month or two.)

What is typography? What is typography?

What can typography do? What can typography do? What can typography do? What can typography do? What can typography do? What can typography do? What can typography do? What can typography do? What can typography do? What can typography do? Origins of the written alphabet 1000 BCE

Origins of the written alphabet A

1000 BCE 900 BCE 100 BCE Phoenician Greek Roman

Origins of the written alphabet Origins of the written alphabet 1040 AD 1230 AD 1436—1450 China Korea Germany First known Earliest Gutenberg develops movable known metal hardware and type system moveable type technique for casting Bi Sheng metal type

Origins of the written alphabet 1. Varying widths of type 2. Durable metal 3. Fast & mass reproduced

Origins of the written alphabet Origins of the written alphabet What is movable type? What is movable type? What is movable type?

What is movable type? What is movable type? Letter Anatomy Letter Anatomy Letter Anatomy Parts of a Typeface Uppercase

Lowercase

Small Caps

Parts of a typeface Uppercase numerals

Lowercase numerals

Italic

Parts of a typeface Punctuation

Dingbats

Parts of a typeface Typeface

Font Font Font

Parts of a typeface Roman italic bold light condensed extended

Parts of a typeface Today’s Exercise g g g g g g g g g g Counter Ear

Bowl

Loop Descender Link g

Counter